Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: ExpressVPN

Location: Singapore

Job Type: Full Time

Category: UX/Product Design (Growth & Conversion Focus)

Date Posted: April 21, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead conversion-driven UX design initiatives for marketing and landing pages, focusing on measurable improvements in engagement and conversion rates.

• Own the design and optimization of top-of-funnel and conversion-critical user touchpoints, including landing pages and onboarding flows, with a strong emphasis on performance outcomes.

• Design, execute, and analyze A/B tests to validate UX hypotheses and drive continuous optimization of user experiences.

• Collaborate closely with cross-functional teams including product, marketing, engineering, and analytics to align design solutions with user needs and business objectives.

• Utilize AI tools to accelerate prototyping, personalization, and experiment validation, contributing to best practices within the design team.

📝 Enhancement Note: This role is positioned as a Senior UX Designer with a specialized focus on Conversion Rate Optimization (CRO) and Growth Design. The emphasis on "data-driven," "conversion-optimized," and "measurable impact" clearly indicates a need for a candidate who can translate user experience principles into tangible business results, particularly within marketing and acquisition channels. This is not a purely aesthetic or user research-focused UX role, but one deeply integrated with commercial goals.

📈 Primary Responsibilities

• Lead the creation and optimization of marketing and landing pages to achieve high user engagement and demonstrable improvements in conversion rates.

• Design and iterate on user journeys for top-of-funnel touchpoints, including landing pages and onboarding flows, prioritizing measurable performance outcomes.

• Develop hypotheses, create diverse test variants, and meticulously analyze performance data to validate UX insights and drive conversion optimization strategies.

• Apply a deep understanding of visual hierarchy, information architecture, and consumer psychology to craft seamless and persuasive user experiences on the web.

• Foster strong cross-functional partnerships with Product, Marketing, Engineering, Analytics, Affiliate, and Content teams to ensure cohesive and effective design solutions.

• Provide expert design guidance, feedback, and detailed annotations for user journeys on partner and affiliate websites, aiming to optimize external experiences.

• Conduct thorough user and competitor research to inform design decisions, balancing user needs with critical commercial objectives.

• Produce comprehensive UX deliverables, including detailed mockups, user flows, and compelling presentations to effectively communicate design intent and gain stakeholder buy-in.

• Actively manage and evolve the company's design system, ensuring consistency across all components and tokens while supporting broader team requests.

• Proactively identify user pain points on the website, propose data-backed solutions, and meticulously measure the impact of implemented design improvements.

• Leverage AI tools to enhance prototyping speed, personalization efforts, and experiment validation, while actively contributing to team best practices.

📝 Enhancement Note: The primary responsibilities highlight a blend of strategic design leadership and hands-on execution within a growth-oriented framework. The emphasis on "leading," "owning," and "designing and executing A/B tests" signifies a senior-level individual contributor role with significant autonomy. The inclusion of "partner websites" and "affiliate experiences" suggests an outward-facing design responsibility that extends beyond the core product.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience: 5-10 years of proven experience in conversion-focused UX and web design, with a strong track record of driving measurable business outcomes in marketing, product, or e-commerce environments.

Required Skills:

• Expertise in conversion-focused UX and web design, with a portfolio showcasing measurable business impact (e.g., conversion, retention, LTV).

• Strong command of visual design principles, including visual hierarchy, typography, color theory, and composition, for high-performance designs.

• Deep understanding and practical experience with A/B testing methodologies, experiment design, and UX optimization workflows.

• Proficiency in creating comprehensive UX documentation, including wireframes, mockups, prototypes, and user flows.

• Proven ability to collaborate effectively cross-functionally with marketing, engineering, content, and product teams.

• Hands-on experience in managing or significantly contributing to design systems, ensuring component and token consistency.

• Solid grasp of UX psychology, growth experimentation, and conversion optimization principles.

• Advanced proficiency in Figma for design and prototyping.

Preferred Skills:

• Foundational knowledge of HTML and CSS for web page setup.

• Experience with Content Management System (CMS) platforms like WordPress or Contentful.

📝 Enhancement Note: The requirements clearly emphasize a specialized skill set combining core UX design principles with a strong emphasis on quantitative analysis and business impact. The specific mention of "conversion-focused," "CRO," "Growth Design," and "A/B testing" differentiates this role from a general UX Designer. The portfolio requirement is critical and must demonstrate tangible results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing high-quality UX, CRO, and Growth Design work.

• Clear evidence of impact on key business metrics such as conversion rates, user engagement, retention, or customer lifetime value.

• Case studies that detail the problem, your design process, the solutions implemented, and the quantifiable results achieved.

• Examples demonstrating proficiency in designing and optimizing landing pages, onboarding flows, and marketing campaign experiences.

Process Documentation:

• Examples of detailed UX documentation, including wireframes, user flows, and high-fidelity mockups that clearly communicate design intent.

• Documentation of A/B test hypotheses, experimental designs, and analysis of results, demonstrating a data-informed approach.

• Case studies that articulate the application of UX psychology and conversion optimization principles to solve specific user or business problems.

• Evidence of contributions to or management of a design system, including component libraries, style guides, and token documentation.

📝 Enhancement Note: The portfolio requirements are paramount for this role, with a strong emphasis on demonstrating quantifiable business impact. Candidates must be prepared to present case studies that clearly link their design work to specific, measurable outcomes like increased conversion rates or improved user retention. This goes beyond simply showcasing aesthetics or user flows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer with 5-10 years of experience in Singapore, focusing on CRO and Growth Design, the estimated annual salary range is SGD 90,000 - SGD 130,000. This range accounts for the specialized skill set, the hybrid work arrangement, and the cost of living in Singapore.

Benefits:

• Attractive compensation package.

• Comprehensive time-off benefits.

• Spacious, open-concept, and centrally located office space.

• Full-time employment with flexible working hours.

• Fully stocked pantry offering breakfast foods, fresh fruit, and snacks.

• Regular team lunches and quarterly company events.

• Opportunities to work within diverse, multicultural teams.

Working Hours: Full-time employment with flexible working hours, suggesting a standard 40-hour work week with adaptability around core collaboration times.

📝 Enhancement Note: Salary was estimated based on market research for Senior UX Designers in Singapore, with adjustments for the specialized CRO/Growth Design focus and the hybrid work model. Data from sources like Glassdoor, LinkedIn Salary, and local recruitment agencies specializing in tech and design roles in Singapore were consulted. The range reflects the mid-to-senior level experience and the high-demand nature of conversion-focused design expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online privacy and security services, with a focus on consumer-facing digital products and marketing.

Company Size: Over 700 employees globally, indicating a well-established organization with significant resources and cross-functional team structures.

Founded: 2009, signifying a company with a mature market presence and a history of growth and adaptation in the competitive online privacy sector.

Team Structure:

• The UX Design team is part of a larger Product or Marketing division, likely collaborating closely with Product Management, Engineering, Marketing, and Analytics.

• Reporting directly to a UX Design Manager, indicating a structured hierarchy within the design function.

Methodology:

• Data-driven decision-making, with a strong reliance on experimentation, A/B testing, and performance metrics.

• Focus on creating performance-driven user journeys that balance user experience with commercial goals.

• Iterative design and optimization processes, driven by continuous improvement and user feedback.

• Collaborative approach to design, valuing input from diverse disciplines.

• Adoption of AI tools to enhance efficiency and innovation in design processes.

Company Website: www.expressvpn.com

📝 Enhancement Note: ExpressVPN operates in a dynamic and privacy-conscious industry. The company culture appears to value data-informed decision-making, cross-functional collaboration, and a results-oriented approach, particularly for this role which is deeply embedded in growth and conversion. The global presence and company size suggest opportunities for diverse project exposure and interaction with a wide range of professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, signifying a level of expertise, autonomy, and leadership within the UX Design discipline, specifically focused on growth and conversion. The role requires independent problem-solving, strategic thinking, and the ability to mentor or guide junior team members implicitly.

Reporting Structure: Reports directly to the UX Design Manager. This suggests a clear line of communication and mentorship, with opportunities to influence design strategy at a team level and gain visibility with higher management.

Operations Impact: This role has a direct and measurable impact on ExpressVPN's revenue and user acquisition/retention goals. By optimizing conversion rates on key web touchpoints, the Senior UX Designer directly contributes to customer acquisition, engagement, and ultimately, business growth. The focus on A/B testing and data analysis ensures that design decisions are tied to tangible business outcomes.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in CRO, Growth Design, and UX experimentation, potentially leading to lead or principal roles in these specialized areas.

• Cross-functional Leadership: Develop skills in influencing broader product and marketing strategies through data-driven design insights and successful experimentations.

• Design System Evolution: Take on greater ownership and strategic input in the development and governance of the company's design system.

• Mentorship: Opportunity to informally mentor junior designers and contribute to the growth of the UX team.

• Industry Exposure: Gain experience in a high-growth, privacy-focused tech company with a global reach.

📝 Enhancement Note: The growth potential for this role is significant, particularly for individuals keen on specializing in the intersection of UX, data analysis, and business growth. The senior title implies a path towards technical leadership or strategic influence within the design and growth functions.

🌐 Work Environment

Office Type: Hybrid work arrangement. This implies a blend of remote work and in-office presence. The office is described as "spacious open-concept and centrally located," suggesting a modern, collaborative workspace designed to foster interaction and ideation.

Office Location(s): Singapore, Central Singapore. This location likely offers modern amenities and good connectivity.

Workspace Context:

• Collaborative Environment: The open-concept office design is conducive to spontaneous collaboration and knowledge sharing among team members.

• Tools & Technology: Access to industry-standard design tools like Figma, Adobe Creative Suite, and potentially AI tools for design acceleration. The company likely provides robust IT infrastructure to support hybrid work.

• Team Interaction: Opportunities for in-person interaction with designers, marketers, product managers, and engineers, facilitating efficient communication and alignment on projects. The "team lunches and company events" further promote team cohesion.

Work Schedule: Full-time employment with flexible working hours. This allows for better work-life balance and adaptation to personal productivity peaks, while still requiring availability for core team meetings and collaborative sessions.

📝 Enhancement Note: The hybrid model in a central Singapore location indicates a company that values both flexibility and in-person collaboration. The "open-concept" design suggests an environment where teams work closely together, which is beneficial for the cross-functional nature of this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience in UX, CRO, and Growth Design, with a focus on quantifiable results.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on 2-3 key projects that demonstrate their CRO and growth design expertise. Expect deep dives into their role, process, challenges, and the measurable impact of their work.

• Skills-Based Interviews: Technical interviews assessing proficiency in Figma, A/B testing principles, UX psychology, and design system management.

• Cross-functional Collaboration Simulation: Potential scenario-based questions or a brief exercise focused on collaborating with marketing or product teams to solve a specific conversion challenge.

• Cultural Fit Interview: Assessment of attributes like being strategic, analytical, proactive, adaptable, collaborative, detail-oriented, and growth-minded.

Portfolio Review Tips:

• Highlight Impact: Clearly articulate the business problem, your specific contribution, the design solution, and the quantifiable results (e.g., "Increased landing page conversion rate by 15%," "Reduced onboarding drop-off by 10%"). Use metrics and data prominently.

• Showcase Process: Detail your thought process, including user research (even if brief), hypothesis generation, A/B test design, iteration, and analysis. Demonstrate how you applied CRO and growth principles.

• Visual Clarity: Ensure designs are well-presented, easy to understand, and visually appealing. Use clear annotations to explain design choices.

• Tailor to Role: Emphasize projects directly related to marketing funnels, landing pages, onboarding, user acquisition, and conversion optimization.

• Be Prepared for Questions: Anticipate questions about your decision-making, trade-offs, how you handle feedback, and how you measure success.

Challenge Preparation:

• Hypothetical Scenario: Be ready to tackle a hypothetical conversion challenge (e.g., "How would you improve the conversion rate of our current homepage?"). Prepare to outline your approach, identify key metrics, propose A/B tests, and justify your recommendations.

• Design System Thinking: Prepare to discuss your experience with design systems, their importance, and how you'd maintain consistency and scalability.

• Collaboration Scenarios: Think about how you'd work with non-designers (e.g., marketers, engineers) to achieve shared goals, manage conflicting priorities, and communicate complex design concepts.

📝 Enhancement Note: The interview process strongly emphasizes a portfolio review and a demonstration of practical application of CRO and Growth Design principles. Candidates must be prepared to speak extensively about their past projects and the measurable business impact they've achieved, using data to support their claims.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a must.

• Adobe Creative Suite: Likely used for asset creation, image editing (Photoshop), and potentially other design tasks.

• Framer: May be used for more advanced prototyping or for generating production-ready code snippets.

• AI Tools: Specific tools are not named, but expect integration with AI for tasks like content generation, personalization, experiment validation, or even design element suggestions.

Analytics & Reporting:

CRM & Automation:

Web Development & CMS:

• HTML/CSS: Basic understanding is a "nice to have," indicating the ability to communicate effectively with developers and understand implementation constraints.

• CMS Platforms (WordPress, Contentful): Experience with these platforms is beneficial for understanding content management and website structure.

📝 Enhancement Note: Figma is highlighted as a primary tool, underscoring its importance. The mention of AI tools suggests a forward-thinking approach to design technology. While direct use of analytics or CRM systems might not be required, a strong understanding of how design impacts these areas and the ability to interpret data from them is critical for success in this CRO-focused role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions and designs are informed by data, experimentation, and measurable outcomes. A focus on metrics and ROI is paramount.

• Customer-Centric with a Commercial Lens: Deep understanding of user needs balanced with a keen awareness of business objectives and conversion goals.

• Collaborative: High emphasis on working effectively with diverse teams (Product, Marketing, Engineering, Analytics) to achieve shared objectives.

• Proactive & Adaptable: Thriving in a fast-paced environment, taking initiative, and embracing change and feedback.

• Quality & Detail-Oriented: Commitment to polished execution, pixel-perfect design, and continuous improvement.

• Growth Mindset: Embracing learning, seeking feedback, and continuously looking for ways to improve both personal skills and team processes.

Collaboration Style:

• Cross-functional Integration: Actively participates in discussions and projects with non-design teams, ensuring design is integrated into broader business strategies.

• Iterative Feedback Loops: Open to constructive criticism and uses feedback to refine designs and strategies. Regular design reviews and stakeholder check-ins are likely.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings, particularly regarding CRO and growth design principles, potentially through presentations or documentation.

• Experimentation Culture: Embraces testing as a collaborative process, working with analytics and marketing to design and interpret experiments.

📝 Enhancement Note: The company culture strongly aligns with the role's requirements, emphasizing data, collaboration, and a results-oriented approach. Candidates who are comfortable with a fast-paced, iterative environment and can demonstrate how they align with these values will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Conversion Goals: Navigating the inherent tension between creating ideal user experiences and driving specific business metrics, requiring strong strategic thinking and negotiation skills.

• Data Interpretation & Hypothesis Generation: Effectively translating complex user data into actionable design hypotheses and experiment designs.

• Cross-functional Alignment: Securing buy-in and managing expectations across diverse teams with potentially different priorities.

• Rapid Experimentation Cycles: Keeping pace with frequent A/B testing and optimization efforts in a dynamic market.

• Evolving AI Landscape: Integrating new AI tools and methodologies into the design workflow effectively and ethically.

Learning & Development Opportunities:

• Specialized CRO & Growth Training: Opportunities to deepen expertise in cutting-edge conversion optimization techniques, behavioral economics, and growth hacking strategies.

• Advanced Experimentation Design: Learning to design and analyze more complex multivariate tests and personalization strategies.

• AI in Design Workshops: Exploring and implementing AI tools for enhanced design efficiency, ideation, and personalization.

• Cross-Disciplinary Learning: Gaining deeper insights into marketing strategy, product management, and data analytics through close collaboration.

• Leadership Development: Potential to take on more strategic responsibilities, mentor junior designers, and influence team direction.

📝 Enhancement Note: The challenges are directly related to the specialized nature of the role, focusing on the complexities of driving business outcomes through design. The growth opportunities are geared towards deepening expertise in these high-demand areas and developing strategic leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX design. What was the problem, your process, the solution, and the quantifiable outcome?" (Focus on metrics and your specific contribution).

• "How would you approach designing a landing page for a new marketing campaign? What data would you look at, and what would be your initial hypotheses for A/B testing?" (Demonstrate strategic thinking and data-informed approach).

Company & Culture Questions:

• "Based on your understanding of ExpressVPN, what do you see as the biggest UX challenges or opportunities for growth on our website?" (Show research and strategic insight into the company).

• "How do you handle constructive criticism on your designs, especially from non-designers or when it conflicts with your initial vision?" (Assess adaptability and communication skills).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline: Problem/Goal -> Your Role & Responsibilities -> Research & Insights -> Design Process & Solutions -> Testing & Iteration -> Quantifiable Results (Metrics!).

• Focus on Impact: Emphasize the "So what?" – what was the business impact of your work? Use numbers and percentages liberally.

• Explain Your "Why": Be ready to articulate the rationale behind your design decisions, linking them back to user psychology, conversion principles, or data insights.

• Visual Storytelling: Use visuals effectively, but ensure they support your narrative rather than replacing it. Annotate key areas of your designs.

• Be Ready for Deep Dives: Anticipate follow-up questions about specific design choices, trade-offs you made, challenges encountered, and how you collaborated with others.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a clear understanding of conversion optimization principles, the ability to translate data into design action, and proven experience in delivering measurable business results. The portfolio presentation is the core of the assessment.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Ensure your resume highlights keywords such as "UX Design," "CRO," "Growth Design," "A/B Testing," "Conversion Optimization," "Figma," and "Design Systems." Quantify achievements wherever possible (e.g., "Increased conversion by X%," "Improved engagement by Y%").

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your CRO and Growth Design expertise. Focus on projects with clear, measurable business impact. Ensure your portfolio is easily accessible (PDF or live link) and well-organized.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, clearly articulating the problem, your process, your solution, and the quantifiable results. Be ready to explain the "why" behind your design decisions and how they contributed to business goals.

• Research ExpressVPN: Understand their product, target audience, and market position. Consider potential UX and conversion opportunities for their website and services. Prepare to discuss how your skills align with their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.