Senior Graphic Designer - Semarang

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Eco Outdoor

Location: Semarang, Jawa, Indonesia

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-04-23

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation and meticulous maintenance of high-quality, on-brand product documentation, including technical specifications and installation guides, to support the global marketing and sales efforts.

• Champion design excellence and technical accuracy within all deliverables, ensuring they are visually refined, easily interpretable by industry professionals, and strictly adhere to brand guidelines.

• Manage version control and updates for all product documentation, reflecting product evolution and ensuring users always have access to the latest, most accurate information.

• Produce precise vector drawings for flooring and walling layouts, patterns, and diagrammatic construction sequences, crucial for architectural and construction applications.

• Collaborate effectively with both the Marketing Head Office team in Australia and the local Indonesian team, fostering seamless communication and project execution across different regions.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on technical documentation and illustration. While the title suggests graphic design, the core responsibilities lean heavily into operations support for marketing and product teams, requiring a blend of creative skill and precise technical execution. The focus on "product documentation," "technical specifications," and "installation guidelines" indicates a need for operations-minded individuals who can translate complex information into clear, actionable visual assets. The collaboration with an Australian Head Office team also highlights the importance of cross-cultural communication and remote collaboration skills, even within an on-site role.

📈 Primary Responsibilities

• Develop and meticulously manage a comprehensive library of high-quality product documentation, including technical specifications, product testing data sheets, and detailed installation guidelines, ensuring accuracy and adherence to brand standards.

• Utilize Adobe InDesign at an advanced level to create and maintain long-form, template-driven documents, applying brand templates, styles, and layout systems with precision and consistency.

• Produce clean, scalable, and technically accurate vector drawings using Adobe Illustrator for flooring and walling layouts, patterns, and diagrammatic construction sequences, suitable for both print and digital applications.

• Implement and manage a robust version control system for all documentation, ensuring that product updates and revisions are accurately reflected and easily accessible by relevant internal teams and external stakeholders.

• Translate complex technical information and product data into easily understandable visual assets, balancing aesthetic quality with critical data accuracy and ensuring strong attention to detail throughout the design process.

📝 Enhancement Note: The responsibilities emphasize the creation and management of technical documentation, which is a critical function within operations. The requirement for advanced InDesign and medium Illustrator skills points to a need for deep proficiency in tools used for detailed content creation and visual asset management. The mention of "version control" and "product evolution" strongly indicates a process-oriented approach to managing information, typical of operations roles that support product lifecycle management.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role, especially one with a technical focus.

Experience: A minimum of 3 years of dedicated experience in graphic design and technical drawing is a baseline requirement.

Required Skills:

• Advanced proficiency in Adobe InDesign, specifically for creating and managing long-form, template-driven documents and technical publications.

• Medium proficiency in Adobe Illustrator, essential for producing detailed 2D drawings, flooring patterns, and walling layouts.

• Excellent English language skills, both written and verbal, for effective communication with international teams and stakeholders.

• Proven ability to create and maintain high-quality product documentation, including technical specifications and installation guides.

• Strong understanding and practical application of version control principles for managing evolving documentation.

• Demonstrated ability to produce clean, scalable vector drawings suitable for professional print and digital use.

• Proficiency in balancing aesthetic quality with strict data accuracy and a high level of attention to detail.

Preferred Skills:

• Familiarity with CAD software such as AutoCAD, Yepsketch, or Sketchup for 3D drawings.

• Experience in the landscape design, construction, or architecture industries, understanding the context of technical drawings and product specifications.

• Exposure to working within international teams and managing cross-cultural communication nuances.

• A curious mindset and a proactive approach to developing deeper technical skills over time.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite skills (advanced InDesign, medium Illustrator) and technical drawing capabilities, combined with "full permanent working rights," strongly suggests this role is critical for localizing and managing technical content for the Indonesian market while integrating with global standards. The preference for CAD experience and industry background points to a need for a candidate who can quickly grasp and visually represent complex product information relevant to Eco Outdoor's offerings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 3-5 comprehensive case studies showcasing your ability to create detailed technical documentation (e.g., installation guides, data sheets, specifications).

• Demonstrations of advanced Adobe InDesign skills, particularly in managing long documents with complex layouts, styles, and templating.

• Examples of precise vector drawings and linework created in Adobe Illustrator, including patterns, layouts, or technical diagrams.

• Projects that highlight your attention to detail, accuracy in data representation, and ability to translate complex information into clear, actionable visuals.

Process Documentation:

• Evidence of experience in managing document version control and revision history.

• Examples of workflows or processes you have used to ensure technical accuracy and brand consistency in documentation.

• Demonstrated ability to adapt designs and content based on evolving product specifications or feedback from engineering/product teams.

• A clear understanding of how documentation integrates into broader product lifecycle management or GTM (Go-To-Market) processes.

📝 Enhancement Note: For a role focused on technical documentation and design, a portfolio is paramount. The emphasis should be on demonstrating the ability to handle complex, data-heavy documents rather than just visually appealing marketing collateral. Highlighting experience with version control and process adherence will be key differentiators.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 3+ years of experience, and the location in Semarang, Indonesia, we estimate a monthly gross salary range of IDR 10,000,000 to IDR 18,000,000. This range is benchmarked against similar roles in major Indonesian cities, factoring in the specific skills required (advanced Adobe Suite, technical drawing) and the responsibilities within an international company.

Benefits:

• Competitive salary package.

• Comprehensive benefits package, which may include health insurance, paid time off, and other standard employee benefits in Indonesia.

• Significant opportunities for career growth and professional development within the global Eco Outdoor business.

• Participation in company-sponsored events and activities designed to foster team connection and collaboration.

• The chance to contribute to meaningful internal Social Housing and Sustainability initiatives, aligning with company values.

Working Hours: The role is full-time, typically aligning with a standard 40-hour work week. Given the on-site requirement in Semarang, hours will likely be within local business hours, with potential for some flexibility depending on project deadlines and collaboration needs with the Australian team.

📝 Enhancement Note: Salary estimates for Indonesia can vary significantly by region and industry. This estimate is based on general market data for skilled professionals in creative and technical roles in major Indonesian cities. Specific benefits will depend on local regulations and company policy. The "comprehensive benefits package" is a standard inclusion but should be clarified.

🎯 Team & Company Context

🏢 Company Culture

Industry: Eco Outdoor operates within the Architecture, Construction, and Landscape Design sectors, specializing in high-quality natural stone, architectural surfaces, and outdoor furniture collections. The company emphasizes innovation, quality, and client hospitality.

Company Size: Eco Outdoor employs approximately 130 people globally, indicating a medium-sized company that likely offers a blend of structured processes and a more agile, collaborative environment.

Founded: Established in 2001, Eco Outdoor has over two decades of experience, positioning itself as a well-established global brand with a strong foundation in expert knowledge from the landscape design and construction industries.

Team Structure:

• The Senior Graphic Designer will be part of the Marketing team, working closely with the Marketing Head Office team in Australia and the local Indonesian team. This implies a matrixed reporting structure where local reporting is likely to a Marketing Manager or Operations Lead in Indonesia, with functional guidance from Australia.

• The team likely comprises individuals with diverse skill sets, including marketing specialists, project managers, and other creative professionals, fostering a collaborative environment for product development and promotion.

Methodology:

• Eco Outdoor's methodology is driven by constant experimentation, innovation, and pushing creative boundaries, focusing on delivering high-quality products and exceptional client service.

• Data analysis and insights likely inform product development and marketing strategies, requiring operations professionals to support with accurate data representation and reporting.

• Workflow planning and optimization are crucial, especially with international teams, necessitating clear processes for communication, project management, and asset delivery.

• Automation and efficiency practices are likely employed to streamline operations, particularly in managing global workflows and documentation.

Company Website: https://www.eco-outdoor.com/

📝 Enhancement Note: The company's global presence and focus on innovation suggest a dynamic work environment. The emphasis on collaboration and a structured approach to product development and marketing will be key for operations professionals to thrive. The explicit mention of "expert minds" and "pushing creative boundaries" indicates a culture that values both technical expertise and innovative thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Senior Level, requiring 3+ years of experience. It serves as a crucial support function for the marketing and product teams, focusing on the creation and management of essential technical assets. As a Senior Designer, the individual is expected to work with a high degree of autonomy on defined tasks and contribute to process improvements within their domain.

Reporting Structure: The Senior Graphic Designer will report to a local manager in Semarang, likely within the Indonesian operations or marketing team, while also collaborating closely with and receiving direction from the Marketing Head Office team in Australia. This dual reporting/collaboration dynamic is common in global organizations.

Operations Impact: The role's impact is significant in ensuring the clarity, accuracy, and professionalism of Eco Outdoor's product information. High-quality technical documentation directly supports sales enablement, customer satisfaction, and brand reputation globally. The efficiency and accuracy of these documents can influence product adoption rates and reduce support inquiries, directly contributing to operational efficiency and revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in technical illustration, advanced InDesign document management, and potentially gain proficiency in 3D modeling or CAD software relevant to the construction and design industries.

• Process Improvement: Contribute to refining documentation workflows, version control systems, and asset management processes for greater efficiency and accuracy.

• Cross-functional Leadership: As experience grows, potentially lead documentation projects, mentor junior designers, or take on more complex design challenges that span multiple product lines or markets.

• Global Collaboration: Enhance skills in international project management, cross-cultural communication, and working within distributed teams.

📝 Enhancement Note: The "Senior" title implies a level of responsibility beyond junior roles, including potentially mentoring or leading smaller projects. The growth opportunities are tied to deepening technical skills and contributing to operational process enhancements, aligning with typical career paths in operations-focused creative roles.

🌐 Work Environment

Office Type: The role is explicitly stated as "fully onsite in our Semarang Office." This indicates a traditional office environment designed for in-person collaboration and focused work.

Office Location(s): The primary work location is Semarang, Jawa, Indonesia. Specific details about the office amenities or accessibility would need to be confirmed directly with the company.

Workspace Context:

• The workspace is designed to foster collaboration between the local Indonesian team and provide a dedicated environment for focused design work.

• Access to necessary design software and hardware (Adobe Creative Suite, potentially CAD software) is expected.

• Opportunities for direct interaction with colleagues, including those from the Australian Head Office (likely through virtual meetings), will be integral to the role.

Work Schedule: This is a full-time position, likely adhering to standard business hours in Semarang. The need to collaborate with teams in Australia may occasionally require flexibility in working hours for specific meetings or urgent tasks, but the core schedule will be office-based.

📝 Enhancement Note: The "fully onsite" requirement is critical. It suggests a company culture that values in-person collaboration and a structured work environment, which can be beneficial for complex, detail-oriented tasks like technical documentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with role requirements.

• Technical Assessment/Portfolio Review: A crucial stage where candidates will present their portfolio, specifically highlighting examples of technical documentation, advanced InDesign usage, and vector drawing capabilities. Expect questions about their design process, problem-solving approaches, and how they ensure accuracy.

• Skills-Based Interview: May include practical exercises or challenges related to creating or refining technical content, assessing proficiency in Adobe Suite and attention to detail.

• Cultural Fit Interview: Discussion focused on collaboration style, curiosity, ability to work with international teams, and alignment with Eco Outdoor's core values (Game Changer, Only Accept Awesome, Play as a Team, Be Curious, Get Fired Up).

• Final Interview: Likely with senior management to discuss the role's strategic importance and confirm overall suitability.

Portfolio Review Tips:

• Highlight Technical Prowess: Prioritize examples of technical specifications, installation guides, data sheets, or complex diagrams. Showcase your ability to handle data-heavy content.

• Demonstrate InDesign Mastery: Clearly illustrate your advanced skills in InDesign, particularly with long-form documents, master pages, styles, and templating.

• Showcase Vector Accuracy: Present clean, precise vector drawings created in Illustrator, explaining the context and purpose of each piece.

• Explain Your Process: For each portfolio piece, be prepared to articulate your design process, decision-making rationale, how you ensured accuracy, and any version control aspects involved.

• Quantify Impact: If possible, describe how your documentation has aided users, simplified processes, or improved clarity for clients.

Challenge Preparation:

• Be prepared for a potential design challenge that involves interpreting technical information and creating a draft document or drawing.

• Practice articulating your thought process for creating technical content, focusing on clarity, accuracy, and adherence to brand guidelines.

• Prepare to discuss how you would manage updates and version control for a set of product documents.

📝 Enhancement Note: The portfolio is central to this application. Candidates should tailor their portfolio to explicitly demonstrate the technical and documentation skills required, rather than just general graphic design aesthetics. The interview process will likely heavily scrutinize these specific capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: Advanced level required for long-form, template-driven documents. This is the core tool for technical documentation.

• Adobe Illustrator: Medium level required for 2D drawings, patterns, and layouts. Essential for creating visual assets for technical specifications.

• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for general business operations, reporting, and communication.

Analytics & Reporting: While not directly listed as a requirement for this role, understanding how technical documentation supports reporting and analytics (e.g., product performance data sheets) is beneficial. Familiarity with data visualization principles could be an advantage.

CRM & Automation: Not explicitly mentioned, but understanding how product documentation might be accessed or managed within a PIM (Product Information Management) system or CRM could be a plus.

Potential Additional Tools (Advantageous):

• AutoCAD / Yepsketch / Sketchup: Familiarity is a plus for 3D drawings, indicating a broader technical visualization capability.

📝 Enhancement Note: The technology stack is heavily focused on Adobe Creative Suite for design and documentation. Proficiency in these tools, particularly InDesign for long-form content, is non-negotiable. Any experience with CAD software is a significant advantage, signaling a deeper capability in technical illustration.

👥 Team Culture & Values

Operations Values:

• Be a Game Changer: Encourages innovation and taking initiative in how tasks are approached and executed, particularly in improving documentation processes.

• Only Accept Awesome: A commitment to high standards in all work, especially critical for technical accuracy and visual quality in documentation.

• Play as a Team: Emphasizes collaboration, particularly with the Australian Head Office and local Indonesian teams, requiring strong communication and a supportive attitude.

• Be Curious: A drive to learn and grow, especially in developing deeper technical skills and understanding the company's products and market.

• Get Fired Up: Passion for the work, the company's mission, and contributing to remarkable products and client experiences.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, product, and potentially sales teams to gather information and ensure documentation meets diverse needs.

• Process Review Culture: The emphasis on "Only Accept Awesome" and "Be Curious" suggests an openness to reviewing and improving existing processes, including documentation workflows.

• Knowledge Sharing: Opportunities to share design best practices, technical insights, and learnings from international collaboration.

📝 Enhancement Note: Eco Outdoor's values are strongly geared towards innovation, quality, teamwork, and continuous learning. For an operations-focused creative role, demonstrating how your work contributes to these values – e.g., by improving documentation efficiency (Game Changer), ensuring accuracy (Only Accept Awesome), collaborating seamlessly (Play as a Team), learning new technical skills (Be Curious), and showing passion for the product (Get Fired Up) – will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Needs: Adapting Australian-developed brand guidelines and technical specifications for the Indonesian market while maintaining consistency.

• Managing Evolving Product Information: Keeping documentation up-to-date with frequent product updates and revisions requires a robust version control and update process.

• Translating Technical Complexity: Effectively communicating intricate technical details and installation procedures clearly and accurately to diverse audiences.

• Cross-Cultural Collaboration: Navigating communication nuances and time zone differences when working with the Australian Head Office team.

Learning & Development Opportunities:

• Advanced Technical Design: Opportunity to master advanced features of Adobe Creative Suite and potentially learn or deepen skills in CAD and 3D modeling.

• Industry Expertise: Gain in-depth knowledge of natural stone, architectural surfaces, and landscape design products, enhancing your ability to create relevant and accurate documentation.

• Process Optimization: Contribute to and learn about best practices in documentation management, version control, and asset workflows within a global company.

• Global Project Exposure: Experience working on projects with international scope, understanding global market requirements and design standards.

📝 Enhancement Note: The challenges are inherent to working in a global company with technical products. Growth opportunities are centered around deepening specialized design skills, understanding the specific industry, and contributing to operational improvements in asset management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create detailed technical documentation for a complex product. What was your process, and how did you ensure accuracy?" (Focus on InDesign process, data verification, and version control.)

• "How do you approach translating complex technical specifications into easily understandable visual formats for different audiences?" (Highlight your ability to balance detail with clarity and user experience.)

Company & Culture Questions:

• "What interests you about Eco Outdoor's products and its position in the architecture and design market?" (Research their product lines, market impact, and sustainability initiatives.)

• "How do you embody our core values, such as 'Only Accept Awesome' or 'Be Curious,' in your daily work?" (Provide specific examples of how you strive for quality and continuous learning.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Technical Documentation, Vector Illustrations, Layout Design). For each project, clearly state the objective, your role, the tools used, and the outcome.

• Highlight Key Skills: Specifically point out your advanced InDesign features, the precision of your Illustrator drawings, and any version control processes you implemented.

• Tell the Story: For technical documents, explain the challenge of conveying complex information and how your design solution addressed it effectively.

• Showcase Attention to Detail: Be prepared to zoom in on specific elements of your work that demonstrate meticulousness and accuracy.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating technical design proficiency, process adherence, and cultural alignment. Be ready to discuss specific projects that showcase your ability to handle complex, data-driven documentation.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Curate your portfolio to prominently feature your most relevant technical documentation projects, advanced InDesign work, and precise vector illustrations. Ensure it clearly demonstrates your ability to handle complex information and maintain high standards of accuracy.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in graphic design and technical drawing, emphasizing your advanced Adobe InDesign and Illustrator skills, experience with version control, and any relevant industry experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how you ensure accuracy and quality in your work, especially for technical documentation. Prepare specific examples that align with Eco Outdoor's values.

• Company Research: Thoroughly research Eco Outdoor's products, market presence, company values, and recent news. Understand their target audience and the importance of high-quality technical documentation in their industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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