Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Oasis Security

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Brand & Marketing Design (GTM Enablement)

Date Posted: 2026-04-23T09:40:13

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand execution across all marketing and GTM touchpoints for a category-defining cybersecurity company.

• Develop and apply a consistent visual language for web, social media, sales collateral, events, and internal brand initiatives.

• Collaborate closely with Brand, Product Marketing, and GTM teams to ensure brand integrity and impact.

• Shape the perception of Oasis Security as a leader in AI access management through compelling design.

• Contribute to the internal brand experience, fostering a strong company culture through visual elements.

📝 Enhancement Note: This role is critical for establishing and scaling the visual brand of a rapidly growing B2B cybersecurity startup in a nascent market. The Brand Designer will have significant ownership and impact on how the company is perceived externally and internally.

📈 Primary Responsibilities

• Design a wide range of marketing assets including website graphics, social media visuals, digital ad creatives, email templates, and campaign materials.

• Develop and implement a cohesive visual identity system that spans across all customer and prospect touchpoints, ensuring brand consistency.

• Create engaging sales presentations, pitch decks, and other GTM collateral that effectively communicate the company's value proposition and story.

• Design and produce internal brand materials such as all-hands presentation templates, office signage, and culture-related assets to reinforce company identity.

• Collaborate with external agencies, brand managers, product marketers, and web developers to ensure seamless integration of brand elements and timely delivery of design projects.

• Evolve existing brand guidelines and create new ones as needed to support ongoing brand development and expansion.

• Produce visually appealing and functional designs for event collateral, trade show materials, and branded merchandise (swag).

• Stay abreast of design trends, industry best practices, and competitor branding to inform creative strategies and maintain a competitive edge.

📝 Enhancement Note: The responsibilities emphasize a broad scope of design execution, from digital marketing to sales enablement and internal culture. The role requires a strategic approach to brand application and a strong understanding of how design influences business objectives within a B2B startup environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for foundational design principles.

Experience: 4+ years of professional experience in brand design, marketing design, or a similar role, with a strong preference for experience within high-growth B2B startups.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout.

• Demonstrable experience in developing and applying visual identity systems.

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Hands-on experience designing for digital platforms, including web graphics and social media content.

• Ability to translate complex concepts into clear, compelling visual narratives.

• Strong understanding of brand consistency and its importance in marketing and sales.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Fluency in both Hebrew and English, both written and spoken.

Preferred Skills:

• Experience in motion design or basic proficiency in After Effects.

• Background in B2B marketing, particularly within the cybersecurity industry.

• Experience working with external branding agencies.

• Familiarity with web design principles and UI/UX considerations.

• Basic understanding of content management systems (CMS) for web updates.

📝 Enhancement Note: The emphasis on a portfolio showcasing identity systems and application in the wild, alongside collaboration and startup speed, highlights the need for a designer who is both creatively strong and operationally effective. The bilingual requirement is specific to the Tel Aviv location.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4+ years of design work, with a focus on brand identity systems and their consistent application across various touchpoints.

• Demonstrations of how the visual identity has been applied in real-world scenarios, including web, social media, sales collateral, and potentially event materials.

• Case studies detailing the design process from concept to execution, highlighting problem-solving and strategic thinking.

• Examples of visual design for B2B marketing, ideally within technology or cybersecurity sectors.

Process Documentation:

• Ability to articulate the design process, from brief interpretation and concept development to final asset delivery and iteration.

• Documented examples of how brand guidelines were developed, evolved, or applied to ensure consistency.

• Understanding of how design processes integrate with marketing campaign timelines and GTM strategies.

• Experience in managing design projects from initiation to completion, including stakeholder feedback incorporation.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evaluation tool for design skills, strategic thinking, and brand application. The emphasis is not just on aesthetics but on demonstrating how design supports business objectives and maintains brand integrity in a dynamic environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 4+ years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪180,000 - ₪280,000 (New Israeli Shekels). This range accounts for the competitive nature of the tech market in Israel, the specific demands of a B2B cybersecurity startup, and the required experience level.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Stock options or equity in a rapidly growing startup.

• Generous paid time off (PTO) and public holidays.

• Professional development budget for courses, conferences, and workshops.

• Opportunities for career advancement and skill specialization within a burgeoning company.

• Access to modern office facilities in Tel Aviv with amenities.

• Company-sponsored social events and team-building activities.

• Potential for hybrid work arrangements after initial onboarding and team integration.

Working Hours: Standard full-time work week, typically 40 hours, with flexibility often provided due to the startup environment. However, the role is designated as on-site, requiring physical presence at the Tel Aviv office.

📝 Enhancement Note: The salary estimate is based on data from Israeli job boards and tech industry salary reports for similar roles in Tel Aviv, considering the company's funding and growth stage. Benefits are standard for high-growth tech companies, with an emphasis on professional development and equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, specifically focused on AI Access Management. Oasis Security is operating in a cutting-edge sector, addressing emergent risks associated with the widespread adoption of AI agents by enterprises.

Company Size: The company has experienced rapid growth and is likely in the growth stage, potentially ranging from 50-200 employees. This size implies a dynamic, fast-paced environment with opportunities for individual impact and direct collaboration with leadership.

Founded: Oasis Security was founded to address a critical gap in enterprise security. Its founding in recent years (implied by its focus on AI and backing from prominent VCs) suggests a modern, agile, and innovation-driven culture.

Team Structure:

• The Brand Designer will be part of the Brand team, likely reporting to a Brand Manager or Head of Marketing.

• This role involves close collaboration with Product Marketing, GTM (Go-To-Market) teams (Sales, Demand Generation), and potentially Product teams.

Methodology:

• Design thinking and user-centered design principles are likely applied to ensure that all visual assets meet the needs of target audiences and support business objectives.

• Agile methodologies may be employed for project management, enabling rapid iteration and adaptation to market changes.

• Data-driven decision-making, where design performance metrics (e.g., engagement rates on social media, conversion rates on landing pages influenced by design) are considered.

Company Website: https://www.oasis.security/

📝 Enhancement Note: Oasis Security operates in a high-stakes, rapidly evolving industry. The company culture is likely characterized by innovation, speed, and a strong sense of mission, driven by its venture-backed status and focus on a critical emerging security challenge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, requiring 4+ years of experience. It offers significant ownership and the opportunity to shape a brand from its growth phase.

Reporting Structure: The Brand Designer will likely report to a Brand Manager or Head of Marketing. They will work closely with various GTM functions, offering exposure to different aspects of revenue generation and customer engagement.

Operations Impact: The Brand Designer's work directly influences brand perception, lead generation, customer engagement, and sales effectiveness. High-quality visual assets can significantly improve conversion rates, brand recall, and the overall perception of Oasis Security's professionalism and innovation, directly impacting GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in B2B branding, cybersecurity marketing design, or motion graphics.

• Leadership: Potential to grow into a Senior Brand Designer or Art Director role as the company scales, managing junior designers or leading larger brand initiatives.

• Cross-functional Development: Gain exposure to product marketing, demand generation strategies, and GTM operations, potentially leading to a broader marketing or brand strategy role.

• Category Leadership: Contribute to defining a new product category through design, offering unique career development opportunities.

📝 Enhancement Note: This role is ideal for a designer looking to make a significant impact in a fast-growing, innovative company. The opportunity to define and evolve the brand of a category leader provides a unique career trajectory beyond standard design positions.

🌐 Work Environment

Office Type: On-site role in Tel Aviv, Israel. The office environment is expected to be modern, collaborative, and designed to foster innovation and productivity, typical of a venture-backed tech startup.

Office Location(s): Tel Aviv, Israel. Specific office location details would be provided during the interview process, but Tel Aviv is a major tech hub.

Workspace Context:

• A collaborative workspace designed to facilitate interaction with marketing, product, and GTM teams.

• Access to necessary design tools, software, and hardware.

• Opportunities for hands-on involvement in shaping the physical and digital workspace aesthetics from a brand perspective.

• A dynamic environment where designers are encouraged to contribute ideas and influence the visual direction of the company.

Work Schedule: Full-time, on-site in Tel Aviv. While core hours are expected, startups often offer some degree of flexibility, provided work is completed and team collaboration is maintained. This role requires consistent presence to engage effectively with on-site teams.

📝 Enhancement Note: The on-site requirement in Tel Aviv is crucial. It underscores the company's emphasis on in-person collaboration, team cohesion, and the ability to actively contribute to the office's physical brand presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: Presentation of your design portfolio to the hiring manager and/or a senior member of the Brand/Marketing team. This is a critical stage where your work, process, and strategic thinking will be evaluated.

• Skills Assessment/Design Challenge: You may be asked to complete a take-home design challenge or a live exercise focusing on brand application, problem-solving, or visual identity development relevant to Oasis Security's business.

• Team Interviews: Meetings with potential collaborators from Marketing, Product Marketing, and GTM teams to assess teamwork and communication skills.

• Final Interview: Often with a senior leader (e.g., Head of Marketing, VP of Marketing, or a co-founder) to discuss vision, long-term impact, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand identity, B2B marketing, and digital design skills. Prioritize work that demonstrates problem-solving and strategic thinking, not just aesthetic execution.

• Showcase Process: For each project, clearly articulate the brief, your role, the challenges faced, your design process, and the outcomes or impact achieved. Use visuals to illustrate key stages.

• Highlight B2B & Startup Relevance: Emphasize projects that align with B2B marketing, high-growth environments, or the cybersecurity industry if possible.

• Demonstrate Consistency: Show how you've applied a visual identity across multiple touchpoints.

• Be Prepared to Discuss: Be ready to discuss your design choices, rationale, and how your work contributed to business goals.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge prompt, identifying key objectives and constraints.

• Research Oasis Security: Familiarize yourself with their current brand, messaging, target audience, and competitive landscape. Understand their product and market positioning.

• Focus on Strategy: Approach the challenge not just as a design exercise, but as a strategic problem to solve. How can your design best achieve the stated objectives for Oasis Security?

• Time Management: Practice completing design tasks within given timeframes, as startup challenges often have strict deadlines.

• Presentation Skills: Prepare to present your solution clearly and concisely, explaining your rationale and the impact of your design.

📝 Enhancement Note: The interview process heavily relies on a strong portfolio and the ability to articulate design strategy. Candidates should prepare to demonstrate not only creative talent but also how they can contribute to business goals within a fast-paced startup environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for graphic design, illustration, and layout.

• Figma/Sketch: Increasingly common for UI/UX design, prototyping, and collaborative design workflows, especially for web assets.

• Presentation Software: Google Slides, PowerPoint, Keynote for creating sales decks and internal presentations.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts metrics is key. Familiarity with web analytics tools (e.g., Google Analytics) or social media analytics platforms to understand asset performance is beneficial.

CRM & Automation:

Other Potential Tools:

• Motion Design: Adobe After Effects for animation and motion graphics.

• Prototyping Tools: Adobe XD, InVision for interactive mockups.

• DAM (Digital Asset Management) Systems: Familiarity with organizing and managing design assets.

📝 Enhancement Note: Proficiency in core design software is non-negotiable. Experience with collaborative design tools like Figma and potentially motion design tools like After Effects will be a significant advantage, reflecting the need for versatile and modern design capabilities.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: A drive to constantly innovate and adapt quickly to market changes, essential in the fast-paced cybersecurity and AI sectors.

• Impact-Driven: A focus on delivering tangible results that move the business forward, with design directly contributing to GTM success and brand perception.

• Collaboration & Ownership: A culture where team members take ownership of their work and collaborate effectively across departments to achieve shared goals.

• Excellence & High Standards: A commitment to maintaining a high bar for quality in product, marketing, and overall brand presentation.

• Customer-Centricity: Designing with the end-user (enterprise customers, GTM teams) in mind, ensuring clarity, relevance, and impact.

Collaboration Style:

• Cross-functional Integration: The Brand Designer will need to work closely with Brand, Product Marketing, Sales, and Demand Generation teams, requiring strong communication and active listening skills.

• Feedback Loops: An open culture for giving and receiving constructive feedback on designs, essential for iterative improvement and ensuring alignment.

• Proactive Engagement: Encouragement to proactively identify design opportunities and contribute ideas to marketing campaigns and GTM strategies.

• Shared Vision: Working towards a unified brand vision that supports the company's overall mission and growth objectives.

📝 Enhancement Note: Oasis Security likely values a proactive, collaborative, and results-oriented individual who can thrive in a fast-paced, innovative environment. The culture is expected to be driven by a strong mission to secure the future of AI and a commitment to high-quality execution across all functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Keeping pace with the company's rapid growth by ensuring brand consistency and quality across an expanding range of materials and touchpoints.

• Defining a New Category: Establishing a strong, memorable brand identity for a company operating in a nascent and rapidly evolving market (AI Access Management).

• Balancing Speed and Quality: Delivering high-impact designs quickly in a startup environment without compromising on brand standards or strategic intent.

• Cross-Functional Alignment: Effectively managing diverse stakeholder needs and feedback from different departments (Sales, Marketing, Product) to create cohesive designs.

Learning & Development Opportunities:

• Category Leadership: Opportunity to be instrumental in defining the visual language of a new cybersecurity category, offering unique professional growth.

• Advanced Design Skills: Potential to develop skills in motion graphics, UI/UX design, or brand strategy through hands-on experience and company-supported learning.

• GTM Strategy Exposure: Gain deep insights into B2B sales and marketing strategies by working closely with GTM teams.

• Career Progression: Path to senior design roles, art direction, or even broader marketing leadership positions within a scaling organization.

📝 Enhancement Note: This role presents significant challenges related to growth and category definition, but these are directly tied to substantial growth and learning opportunities for a motivated designer.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing or evolving a brand identity for a company in a brand-new category like AI Access Management?"

• "Describe a time you had to balance rapid design delivery with maintaining high brand standards. What was your approach?"

• "How do you ensure brand consistency across diverse marketing channels (web, social, sales decks, events)?"

• "Walk us through a B2B marketing campaign where your design significantly contributed to its success. What metrics did you focus on?"

Company & Culture Questions:

• "What do you know about Oasis Security and the cybersecurity market we operate in?"

• "What aspects of our company culture and mission resonate with you?"

• "How do you approach receiving and incorporating feedback from stakeholders with different priorities?"

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative. For each project, explain the problem, your solution, and the impact.

• Focus on Impact: Quantify results where possible (e.g., "This design led to a X% increase in engagement," "This sales deck helped close Y deals"). If quantitative data isn't available, focus on qualitative impact and strategic rationale.

• Demonstrate Process: Show your thinking process – mood boards, sketches, iterations, and how you arrived at the final design. This demonstrates your problem-solving skills.

• Tailor to Oasis: Highlight projects that are most relevant to Oasis Security's needs (B2B, tech, brand identity, web/social, sales collateral).

• Conciseness: Be mindful of time. Focus on the most impactful projects and key takeaways.

📝 Enhancement Note: Interviewers will be assessing your strategic thinking, problem-solving abilities, collaboration skills, and your understanding of how design drives business outcomes, especially within a B2B context and a fast-paced startup.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Oasis Security careers page.

• Portfolio Customization: Curate your portfolio to specifically highlight projects demonstrating B2B brand identity, web and social media design, sales collateral creation, and experience in fast-growing tech environments. Emphasize the strategic thinking behind your design choices.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of relevant experience, proficiency in key design software (Adobe Creative Suite, Figma), experience with B2B marketing, and any cybersecurity-related background. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and working under pressure. Research Oasis Security's current branding and market position.

• Company Research: Deeply understand Oasis Security's mission, product, target audience, and the AI Access Management category. Familiarize yourself with their existing brand assets to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.