Senior Graphic Designer (Web3)

📍 Job Overview

Job Title: Senior Graphic Designer (Web3)

Company: Hyphen Connect Limited

Location: Hong Kong, China

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: 2026-01-22

Experience Level: 5+ Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead the visual storytelling and creative asset production for a next-generation Layer 1 blockchain project focused on tokenization and real-world asset (RWA) circulation.

• Drive brand identity and campaign success by partnering with the marketing department to conceptualize and execute high-impact visual experiences.

• Deliver compelling content in both static image and motion graphics/video formats across various digital platforms, social media, and event collateral.

• Manage the end-to-end print production process, ensuring exceptional quality and adherence to technical specifications with external vendors.

• Adapt to a fast-paced startup environment, maintaining creative excellence and on-brand consistency under tight deadlines.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a Web3 blockchain project, specifically focusing on institutional adoption and real-world asset tokenization. The emphasis on "next-generation Layer 1 blockchain project" and the company's mission to bridge traditional institutions into Web3 indicates a need for sophisticated, professional, and potentially complex visual communication. The role requires a blend of creative execution, strategic collaboration with marketing, and project management for print production. The "high-energy" descriptor suggests a dynamic and demanding work environment.

📈 Primary Responsibilities

• Spearhead the production of diverse creative assets, including high-converting digital ads, engaging social media content, impactful large-scale event graphics, and professional promotional print materials.

• Collaborate closely with the marketing department to brainstorm innovative creative concepts that align with marketing objectives, strengthen brand identity, and drive campaign success.

• Develop and deliver compelling visual content in both static image and dynamic video/motion graphic formats, optimized for various platforms, app environments, and audience engagement.

• Oversee the complete print production lifecycle, including vendor coordination, technical specification management, quality control, and ensuring seamless execution for all printed collateral.

• Efficiently manage multiple concurrent design projects in a fast-paced, agile startup environment, ensuring all deliverables are polished, on-brand, and delivered according to schedule.

• Proactively research and integrate emerging design trends to inject fresh perspectives and elevate the brand's overall visual presence and aesthetic.

• Contribute to the development and maintenance of brand guidelines, ensuring visual consistency across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, from digital advertising and social media to large-scale events and print. The emphasis on "high-converting digital ads" and "campaign success" points to a results-oriented approach where design directly contributes to business outcomes. The mention of "institutional adoption" in the company description suggests a need for a sophisticated and professional visual style, moving beyond typical consumer-facing aesthetics. Managing the "end-to-end print process" indicates a need for strong organizational and vendor management skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Visual Communication, Graphic Design, or a related creative field.

Experience: Ideally 5+ years of professional design experience, with a strong preference for candidates with a background in agile startup environments or creative agencies. Talented junior designers or recent graduates with exceptional portfolios may be considered for a Graphic Designer track.

Required Skills:

• Expert-level command of the Adobe Creative Suite, with a primary focus on proficiency in Photoshop, Illustrator, and InDesign for a wide array of design tasks.

• Proven ability to translate marketing objectives into compelling visual narratives and high-impact creative assets.

• Strong understanding of design principles, typography, color theory, and layout composition.

• Experience in producing creative assets for digital advertising, social media, and web platforms.

• Ability to manage multiple design projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, particularly marketing.

Preferred Skills:

• Significant experience in motion design or video editing, demonstrating an ability to enhance digital storytelling through dynamic visuals.

• Familiarity with integrating cutting-edge AI tools (such as Adobe Firefly, Google Gemini, or OpenAI Sora) into the creative workflow to enhance efficiency and innovation.

• Experience in managing print production processes, including vendor communication, pre-press checks, and quality assurance.

• Understanding of Web3, blockchain technology, tokenization, or real-world asset markets, enabling more informed and relevant design solutions.

• Experience working within the financial technology (FinTech) or blockchain industry.

📝 Enhancement Note: The requirement for "expert-level command" of Adobe Creative Suite is crucial. The preference for agile startup or agency experience suggests the need for adaptability and a results-driven approach. The "Added Value" section clearly indicates a strong desire for candidates with motion graphics/video editing skills and familiarity with AI creative tools, which are becoming increasingly important in design workflows. A background in Web3 or FinTech is a significant advantage, implying that understanding the industry's nuances will be beneficial for creating resonant designs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, demonstrating expertise in digital advertising, social media content, branding, and event graphics.

• Specific examples of work that highlight creative concept development and the ability to translate marketing objectives into visually effective assets.

• Case studies or project examples that illustrate the end-to-end design process, from initial brief to final deliverable, including any print production considerations.

• Evidence of proficiency in static design (Photoshop, Illustrator, InDesign) and, ideally, motion graphics or video editing.

Process Documentation:

• Ability to articulate your design process, including how you approach creative briefs, concept development, iteration, and final asset delivery.

• Documentation of how you manage print production workflows, including vendor liaison, technical specification adherence, and quality control measures.

• Examples of how you integrate feedback from stakeholders (e.g., marketing teams) into your design iterations.

• Evidence of how you stay updated on design trends and incorporate new techniques or tools (including AI) into your workflow.

📝 Enhancement Note: For a senior role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and delve into the 'why' and 'how' behind the designs. This includes demonstrating strategic thinking, understanding of marketing goals, and project management capabilities, especially for print. The mention of Web3 and AI tools suggests a need to see how candidates are adapting to new technologies and potentially complex subject matter in their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Hong Kong with 5+ years of experience, and considering the specialized Web3/blockchain sector, the estimated annual salary range is approximately HKD 450,000 - HKD 700,000 (approximately USD 58,000 - USD 90,000).

Benefits:

• Competitive salary package.

• Opportunity to work on a cutting-edge Layer 1 blockchain project with institutional adoption focus.

• Exposure to the rapidly evolving Web3 and FinTech space.

• Collaborative and dynamic startup work environment.

• Potential for professional growth and skill development in emerging technologies like AI in design.

• Standard benefits package (specifics to be confirmed, but likely includes medical insurance, paid time off, etc., common in Hong Kong).

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The fast-paced nature of a startup may require flexibility and occasional overtime to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on research for senior-level graphic design roles in Hong Kong, factoring in the specialized and high-demand nature of the Web3 industry. The lack of explicit benefit details in the raw input means standard industry offerings are assumed. The working hours are also an estimation based on typical full-time employment in a startup context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Blockchain & FinTech, with a focus on Real-World Asset (RWA) tokenization and institutional adoption within the Web3 ecosystem.

Company Size: Hyphen Connect Limited is described as supporting a "well-funded, next-generation Layer 1 blockchain project." While the exact size of Hyphen Connect is not specified, the project itself likely operates with a lean, agile team, typical of well-funded startups in the tech space. This suggests a dynamic, potentially fast-growing environment.

Founded: The founding date of Hyphen Connect Limited or the specific blockchain project is not provided, but the context of building "next-generation" infrastructure implies a relatively recent establishment or a significant phase of growth and development.

Team Structure:

• The design role will likely be part of the Marketing or Product team, working closely with marketing strategists, content creators, and potentially product managers.

• The team is expected to be lean and agile, emphasizing direct collaboration and rapid iteration, common in startup environments.

Methodology:

• The company's mission to bridge traditional institutions into Web3 suggests a methodology that balances innovation with compliance, security, and institutional-grade standards.

• Design processes will likely be agile and iterative, focusing on data-driven insights (e.g., ad performance, user engagement) to inform creative decisions.

• Emphasis will be placed on translating complex technical concepts (blockchain, RWA tokenization) into accessible and visually appealing information.

Company Website: https://www.hyphen-connect.com/

📝 Enhancement Note: The company culture is likely to be fast-paced, innovative, and driven by the rapid evolution of the Web3 space. The "institutional adoption" focus suggests a need for professionalism and reliability in visual communication, contrasting with some more experimental or decentralized Web3 aesthetics. The lean, agile team structure implies a high degree of individual responsibility and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This position is for a Senior Graphic Designer, indicating a mid-to-senior level role requiring significant experience and the ability to work independently and lead creative output. The "Senior" title implies a level of mentorship or guidance to less experienced designers, though the primary focus is on execution and concept development.

Reporting Structure: The Senior Graphic Designer will likely report to a Head of Marketing, Creative Director, or a similar senior marketing/communications lead. They will collaborate closely with various departments, including marketing, product, and potentially business development.

Operations Impact: The visual identity and creative assets produced by this role will directly impact brand perception, marketing campaign effectiveness, user engagement, and ultimately, the adoption of the blockchain platform. High-quality, on-brand design is critical for building trust and credibility, especially when targeting institutional clients in the Web3 space.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, or AI-driven design tools.

• Web3 Domain Expertise: Develop a strong understanding of the blockchain and RWA tokenization space, becoming a valuable asset in this niche industry.

• Brand Leadership: Potentially take on more responsibility for brand strategy and visual identity development as the project grows.

• Team Leadership: With proven success, there could be opportunities to lead a small design team or mentor junior designers.

• Industry Exposure: Gain significant experience in the rapidly evolving Web3 and FinTech sectors.

📝 Enhancement Note: The growth opportunities are tied to specialization within design, understanding the Web3 domain, and contributing to the company's growth. For a senior role, the potential for leadership and strategic input is a key aspect of career progression.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Hong Kong. This suggests a traditional office setting where collaboration and in-person brainstorming are valued. The environment is likely to be modern and dynamic, reflecting a tech startup.

Office Location(s): Hong Kong. This location offers a vibrant business hub with access to a diverse talent pool and a strong financial and technological infrastructure.

Workspace Context:

• The workspace will likely foster collaboration, with opportunities for direct interaction with marketing teams and other stakeholders.

• Access to standard design software and hardware will be provided. The mention of AI tools suggests an openness to adopting new technologies.

• The environment is expected to be fast-paced and results-oriented, typical of a well-funded startup in the competitive blockchain space.

Work Schedule: A standard full-time schedule is expected, but the agile nature of a startup might necessitate flexibility to accommodate project timelines and critical launches, particularly in the fast-moving Web3 industry.

📝 Enhancement Note: The on-site requirement in Hong Kong implies a structured work environment where in-person collaboration is prioritized. This is contrasted with the digital nature of the product (blockchain), suggesting a blend of traditional office culture with forward-thinking technological integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style alignment.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discuss your design process, and explain the rationale behind key projects. Be prepared to talk about your contributions, challenges, and outcomes.

• Skills Assessment/Creative Challenge: Potentially a practical design exercise or a case study simulating a real-world task to evaluate your problem-solving skills, technical proficiency, and ability to work under pressure. This might involve creating a concept for a specific marketing campaign or product feature.

• Team/Hiring Manager Interviews: Discussions focused on your experience, understanding of Web3/blockchain, cultural fit, and how you would contribute to the team and company's mission. Expect questions about your approach to branding, digital ads, motion graphics, and collaboration.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that showcase your versatility across digital ads, social media, branding, and print. Highlight projects that demonstrate creative concept development and successful campaign execution.

• Web3 Context: If you have any Web3 or FinTech related projects, ensure they are prominently featured. If not, be prepared to articulate how your existing skills can be applied to this industry. Demonstrate an understanding of the company's mission.

• Showcase Process: For each project, explain the brief, your creative process, challenges encountered, solutions implemented, and the results achieved. Use visuals to illustrate your workflow.

• Motion & AI: If you have motion graphics or AI integration examples, highlight these as significant advantages. Clearly explain your role and the tools used.

• Professionalism: Ensure your portfolio is well-organized, visually polished, and easy to navigate.

Challenge Preparation:

• Understand the Project: Research the company's Layer 1 blockchain project, its focus on RWAs, and its target audience (institutional clients).

• Think Strategically: For any design challenge, consider the marketing objectives, target audience, and brand guidelines. How can design drive adoption and build trust?

• Practice Articulation: Be ready to clearly and concisely explain your design decisions and their strategic rationale. Practice presenting your ideas under a time constraint, simulating the interview environment.

📝 Enhancement Note: The interview process likely emphasizes practical skills, strategic thinking, and cultural fit within a fast-paced startup. The portfolio review is a critical component, requiring candidates to demonstrate not just design talent but also an understanding of marketing objectives and the ability to adapt to the Web3 domain.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign for a wide range of graphic design tasks, including vector illustration, photo editing, layout design, and print preparation.

• Motion Design/Video Editing Software: Strong command of tools like Adobe After Effects, Premiere Pro, or similar for creating dynamic video content, animations, and motion graphics.

• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, or Adobe XD may be beneficial for conceptualizing digital interfaces and user experiences, though not explicitly stated as primary.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable for a graphic designer role, but understanding how marketing automation platforms (e.g., HubSpot, Marketo) utilize creative assets can inform design choices for campaign effectiveness.

📝 Enhancement Note: The core technical requirement is deep expertise in the Adobe Creative Suite. The strong preference for motion graphics/video editing implies that related software proficiency is highly valued. The mention of AI tools like Firefly, Gemini, or Sora suggests that candidates who can leverage these emerging technologies will be highly sought after.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embracing new technologies and design trends to stay ahead in the fast-evolving Web3 space.

• Excellence & Professionalism: Delivering high-quality, polished, and on-brand creative assets that meet institutional standards.

• Collaboration & Communication: Working effectively with cross-functional teams, actively participating in brainstorming sessions, and providing constructive feedback.

• Adaptability & Agility: Thriving in a fast-paced startup environment, quickly iterating on designs, and responding to changing project needs.

• Impact-Driven: Focusing on how design contributes to marketing objectives, user engagement, and the overall success of the blockchain project.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and business development teams, ensuring that visual communication aligns with broader company strategies.

• Iterative Feedback Loops: A culture of open feedback and constructive critique, where designs are refined based on input from various stakeholders.

• Proactive Contribution: Encouraging designers to bring fresh ideas and perspectives to the table, rather than just executing directives.

• Shared Vision: Aligning on the company's mission to bridge traditional finance with Web3, ensuring design choices support this overarching goal.

📝 Enhancement Note: The culture values innovation and professionalism, essential for a Web3 project targeting institutional clients. The emphasis on collaboration and agility is typical of a startup environment. Designers are expected to be proactive contributors to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating the Web3 Landscape: Understanding and visually communicating complex concepts related to blockchain, tokenization, and RWAs to diverse audiences.

• Balancing Innovation with Institutional Trust: Creating visually compelling designs that are both cutting-edge and convey a sense of security, reliability, and professionalism required by institutional clients.

• Fast-Paced Startup Environment: Adapting to rapid iterations, tight deadlines, and evolving project requirements common in the tech startup world.

• Integrating AI Tools: Learning and effectively incorporating new AI-powered design tools into existing workflows to enhance efficiency and creativity.

Learning & Development Opportunities:

• Deep Dive into Web3: Gaining in-depth knowledge of blockchain technology, tokenization, and the RWA market, becoming a specialist in a high-growth industry.

• Mastering AI Design Tools: Becoming proficient in advanced AI creative platforms and integrating them into professional design workflows.

• Motion Graphics & Video Storytelling: Enhancing skills in dynamic visual content creation, crucial for engaging digital audiences.

• Brand Strategy Contribution: Opportunities to influence and shape the visual identity of a significant Layer 1 blockchain project.

• Industry Exposure: Attending relevant industry events, webinars, and gaining insights into the FinTech and blockchain sectors.

📝 Enhancement Note: The challenges are rooted in the specific industry (Web3) and work environment (startup), requiring adaptability and continuous learning. The growth opportunities are directly linked to mastering these challenges and leveraging them for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of digital ads to promote our RWA tokenization platform to institutional investors?" (Focus on understanding the target audience, key messaging, and visual strategy.)

• "Describe your process for developing a brand identity or evolving an existing one. How do you ensure consistency across various channels like digital, print, and events?" (Tests understanding of branding principles and execution.)

• "Imagine we need to create an explainer video about how our blockchain technology works for a non-technical audience. What would be your steps and considerations?" (Assesses ability to simplify complex topics visually and through motion graphics.)

Company & Culture Questions:

• "What excites you about the Web3 space, and specifically about our project's mission to bridge traditional finance with blockchain?" (Gauges passion and understanding of the company's vision.)

• "Describe your experience working in a fast-paced startup or agency environment. How do you handle tight deadlines and manage multiple priorities?" (Assesses adaptability and work ethic.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation as a story. For each project, explain the problem, your solution, your role, the process, and the impact.

• Highlight Relevance: Emphasize projects that demonstrate your ability to create professional, impactful, and on-brand assets suitable for a sophisticated audience. If you have Web3 or FinTech experience, make it very clear.

• Process Demonstration: Show your thought process. This could include initial sketches, mood boards, wireframes, or examples of iterations.

• Technical Proficiency: Be ready to discuss the tools you used and why. If you have motion graphics or AI examples, walk through how you achieved the results.

• Conciseness: Be mindful of time. Focus on quality over quantity, presenting your most impactful work effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, understanding of the Web3 industry, and the ability to execute professionally in a startup environment. The portfolio presentation is a key opportunity to showcase these skills.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work, especially any experience with digital advertising, social media content, branding, motion graphics, and print design. Prioritize projects that demonstrate strategic thinking and successful campaign outcomes.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific design skills (Adobe Creative Suite, motion graphics, AI tools), and any relevant industry exposure (Web3, FinTech). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of Web3 concepts, and how you handle collaboration and tight deadlines. Prepare to present your portfolio confidently.

• Company Research: Thoroughly research Hyphen Connect Limited and its mission to understand their position in the Web3 market, their target audience, and their overall brand aesthetic. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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