Senior Graphic Designer (Web3)

📍 Job Overview

Job Title: Senior Graphic Designer (Web3)

Company: Hyphen Connect Limited

Location: China

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: 2026-01-22

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the visual storytelling and creative asset production for a next-generation Layer 1 blockchain project focused on tokenizing real-world assets (RWA) and institutional adoption.

• Drive brand identity and campaign success through the creation of diverse static and motion graphics for digital ads, social media, events, and print materials.

• Partner closely with the marketing department to translate marketing objectives into high-impact visual experiences that resonate with both traditional Web2 institutions and Web3 audiences.

• Ensure all creative deliverables meet high-quality standards, are consistently on-brand, and are delivered efficiently in a fast-paced, agile startup environment.

📝 Enhancement Note: The role emphasizes a blend of traditional graphic design and motion graphics, crucial for a Web3 project aiming for institutional adoption. The "Senior" title suggests leadership in creative strategy and execution, requiring not just design skills but also an understanding of marketing objectives and cross-functional collaboration. The focus on "tokenization" and "real-world assets" indicates a need for designs that can convey complex financial and technological concepts clearly and professionally to a sophisticated audience.

📈 Primary Responsibilities

• Spearhead the production of diverse creative assets, including high-converting digital advertisements, engaging social media content, impactful event graphics, and professional promotional print materials.

• Collaborate with the marketing department to brainstorm, conceptualize, and execute creative strategies that enhance brand identity and drive the success of marketing campaigns within the Web3 and RWA space.

• Deliver compelling content in both static image and video/motion formats, specifically tailored for various digital platforms, social media channels, and application environments related to blockchain technology and asset tokenization.

• Oversee the end-to-end print production process, including coordinating with external vendors to ensure flawless execution of technical specifications and adherence to stringent quality standards for all printed collateral.

• Efficiently manage multiple design streams simultaneously in a fast-paced, agile startup environment, ensuring every deliverable is polished, on-brand, and meets critical deadlines for product launches, marketing initiatives, and events.

• Proactively research and implement emerging design trends, particularly within the FinTech and Web3 sectors, to provide fresh perspectives that elevate the brand’s visual presence and competitive edge.

📝 Enhancement Note: Responsibilities are clearly defined across asset creation, campaign collaboration, multi-format delivery, print management, and trend analysis. The emphasis on "high-converting digital ads," "institutional adoption," and "Web3 audiences" suggests that design effectiveness will be measured by engagement and conversion metrics, not just aesthetic appeal. The "end-to-end print process" responsibility implies a need for project management skills beyond pure design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Visual Communication, Graphic Design, or a closely related creative field.

Experience: Minimum of 5 years of professional design experience, with a strong preference for backgrounds in agile startup environments or creative agencies. Talented junior designers or recent graduates with exceptional portfolios may be considered for a Graphic Designer track.

Required Skills:

• Expert-level proficiency in the Adobe Creative Suite, with a primary focus on Photoshop, Illustrator, and InDesign.

• Proven ability to develop and execute creative concepts that align with brand identity and marketing objectives.

• Experience producing a wide range of creative assets, from digital advertisements and social media graphics to print collateral and event materials.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles for both digital and print media.

• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Experience integrating cutting-edge AI tools such as Adobe Firefly, Google Gemini, or OpenAI Sora into the creative workflow to enhance efficiency and innovation.

• Strong command of motion design principles and video editing software (e.g., After Effects, Premiere Pro) to create dynamic digital storytelling assets.

• Familiarity with Web3 concepts, blockchain technology, tokenization, and the specific visual language required for institutional adoption in this sector.

• Experience in managing print production processes, including vendor communication and quality control.

• A proactive, self-starter mindset with the ability to maintain creative excellence under tight turnaround times.

📝 Enhancement Note: The requirements highlight a strong foundation in core design principles and tools, supplemented by desirable skills in AI integration and motion graphics. The mention of "Web3 concepts" and "institutional adoption" suggests that candidates with experience in FinTech, SaaS, or other complex B2B technology sectors will have an advantage. The flexibility for junior designers indicates a willingness to invest in talent with strong potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing a breadth of creative output, including digital ads, social media campaigns, branding elements, and print collateral.

• Specific case studies demonstrating the process behind key projects, highlighting how design solutions addressed marketing objectives and contributed to campaign success.

• Examples of static design and motion graphics/video content, illustrating versatility across different media.

Process Documentation:

• Demonstrations of workflow efficiency and the ability to manage multiple design streams under tight deadlines.

• Examples of how design concepts were developed and refined through collaboration with marketing or product teams.

• Any instances of leveraging emerging technologies or design trends to enhance creative output.

📝 Enhancement Note: The portfolio for a Senior Graphic Designer in this context should not only showcase aesthetic quality but also strategic thinking. Candidates need to demonstrate how their design work directly supports business objectives, particularly in the competitive and complex Web3 space. The ability to articulate the design process and show evidence of efficiency and innovation will be critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5+ years of experience in a high-cost-of-living region like China, and considering the specialized Web3/FinTech sector, an estimated salary range could be ¥250,000 - ¥450,000 RMB annually. This range is highly dependent on specific location within China, candidate experience, and the company's proprietary compensation structure.

Benefits:

• Comprehensive health insurance coverage, potentially including international medical options.

• Retirement savings plan contributions.

• Paid time off (PTO) including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance relevant to graphic design and Web3.

• Potential for performance-based bonuses or stock options in a fast-growing startup environment.

• Access to cutting-edge design tools and technologies, including potential exposure to AI creative tools.

Working Hours: Standard full-time working hours are anticipated to be around 40 hours per week, with potential for extended hours during peak project periods or marketing campaign launches, typical of an agile startup environment.

📝 Enhancement Note: Salary estimates are based on general market data for senior creative roles in China, adjusted for the specialized and potentially high-demand nature of Web3 expertise. Benefits are standard for a professional role in a well-funded company, with specific emphasis on professional development relevant to the design and tech industry. The "on-site" work arrangement implies the candidate will be expected to work from a designated office location in China.

🎯 Team & Company Context

🏢 Company Culture

Industry: Blockchain Technology / FinTech / Real-World Asset Tokenization. Hyphen Connect Limited is supporting a Layer 1 blockchain project focused on institutional adoption of tokenized real-world assets and stablecoins. This positions the company at the forefront of bridging traditional finance with decentralized technologies.

Company Size: While not explicitly stated, the description implies a well-funded, next-generation project that is likely in a growth phase, suggesting a dynamic startup environment with the resources to scale. This often translates to a lean, agile team structure with significant impact potential for each member.

Founded: The company is supporting a "next-generation" project, indicating a relatively recent establishment, likely within the last 5-7 years, aligning with the rapid evolution of the Web3 and blockchain space. This means a culture that is adaptable, innovative, and forward-thinking.

Team Structure:

• The design team is likely part of a broader marketing or GTM (Go-To-Market) function, collaborating closely with marketing strategists, content creators, and potentially product managers.

• Reporting structure will likely involve a Senior Graphic Designer reporting to a Creative Director, Head of Marketing, or a similar leadership role within the GTM team.

Methodology:

• Data-driven design decisions, informed by campaign performance metrics, user feedback, and market trends within the Web3 and RWA sectors.

• Agile design processes, allowing for rapid iteration, feedback incorporation, and adaptation to evolving project requirements and market dynamics.

• Emphasis on clear, concise, and professional visual communication to demystify complex blockchain concepts for institutional clients.

• Continuous learning and exploration of new design tools, technologies (including AI), and creative approaches to maintain a competitive edge.

Company Website: hyphen-connect.com

📝 Enhancement Note: The company operates in a cutting-edge and rapidly evolving sector (Web3, RWA tokenization). The culture is likely to be fast-paced, innovative, and focused on institutional-grade solutions. The graphic designer will need to be comfortable with ambiguity, rapid change, and communicating complex technical and financial concepts visually.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level position. It implies a need for a strong portfolio, independent work capability, and the ability to mentor or guide junior designers if applicable. The scope extends beyond execution to include strategic input on visual storytelling and brand consistency across the entire ecosystem.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior marketing/brand leader. This structure suggests opportunities to influence broader marketing strategies and brand direction.

Operations Impact: The graphic designer's work will directly impact the perceived professionalism, trustworthiness, and innovation of the blockchain project. High-quality, on-brand visuals are critical for attracting institutional investors, partners, and users in the Web3 space, ultimately contributing to user acquisition, brand adoption, and market credibility. Effective visual communication can simplify complex RWA tokenization concepts, easing institutional entry barriers.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, managing a team of designers and shaping the overall visual direction of the company.

• Specialization: Deepen expertise in Web3 design, motion graphics, or AI-driven creative workflows, becoming a sought-after specialist in the industry.

• Cross-functional Advancement: Transition into product design, marketing strategy, or even business development roles by leveraging a strong understanding of brand, user experience, and market communication.

• Industry Recognition: Contribute to high-profile projects in the rapidly growing blockchain and RWA space, potentially leading to industry recognition and speaking opportunities.

📝 Enhancement Note: The "Senior" title suggests a role with significant responsibility and potential for leadership. The growth opportunities are tied to both creative progression and broader business impact within the specialized Web3/FinTech domain.

🌐 Work Environment

Office Type: The role is "On-site" in China, indicating a physical office environment. This suggests a collaborative workspace designed to foster team interaction and efficient workflow, crucial for a fast-paced startup. The office may feature modern design elements and technology to support creative work.

Office Location(s): Based on the locations_derived as "China" and timezones_derived as "Asia/Shanghai", the primary office location is likely a major economic hub in China, such as Shanghai, Beijing, Shenzhen, or similar. Specific details would need to be confirmed.

Workspace Context:

• A dynamic and collaborative office setting where designers can interact directly with marketing, product, and other GTM teams, facilitating rapid feedback loops and idea generation.

• Access to up-to-date hardware, software, and potentially advanced creative technologies, including AI tools, to support high-quality design production.

• An environment that encourages experimentation, innovation, and staying abreast of the latest design trends, particularly within the evolving Web3 landscape.

• Opportunities for team-building activities and in-person brainstorming sessions to drive creative synergy and problem-solving.

Work Schedule: A standard 40-hour work week is expected, but the fast-paced nature of a Web3 startup and the emphasis on delivering high-impact creative assets means flexibility and willingness to work beyond standard hours during critical project phases or campaign launches will likely be necessary.

📝 Enhancement Note: The on-site requirement in China points to a structured work environment with opportunities for direct collaboration. The emphasis on "fast-paced" and "startup" suggests a dynamic atmosphere where adaptability and team synergy are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess experience, skills, and alignment with the role's requirements.

• Portfolio Review & Interview: A dedicated session to walk through your portfolio, discussing key projects, your design process, problem-solving approaches, and how you've achieved results. This will likely include questions about your experience with Adobe Creative Suite, motion graphics, and any Web3-related design work.

• Skills Assessment/Design Challenge: You may be given a small design task or a case study related to the company's product or marketing needs. This will assess your ability to apply your skills to real-world scenarios and work under a defined brief and timeline.

• Team/Hiring Manager Interview: Further discussion with the hiring manager and potentially other team members to assess cultural fit, collaboration style, understanding of the company's mission, and strategic thinking.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work, focusing on projects that demonstrate versatility (static, motion, digital, print), strategic thinking, and impact. Prioritize projects relevant to technology, finance, or Web3 if available.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (ideation, iteration, execution), the tools used, and the outcomes/results. Quantify impact where possible (e.g., "increased engagement by X%," "contributed to Y campaign success").

• Highlight Motion/AI: If you have motion graphics or AI integration experience, ensure these are prominently featured and explained, detailing the tools and techniques used.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated case study for a complex project is highly recommended.

• Web3 Context: Be prepared to discuss how your design approach would adapt to the unique challenges and opportunities of the Web3 and RWA tokenization space, emphasizing clarity, trust, and professionalism.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief. Clarify objectives, target audience, and constraints.

• Think Strategically: Approach the challenge not just as a visual exercise but as a problem-solving task. Consider how your design will serve the company's goals.

• Time Management: Allocate your time effectively across research, concept development, execution, and refinement.

• Presentation: Be ready to present your solution clearly, explaining your rationale, design choices, and how it addresses the brief.

📝 Enhancement Note: The interview process emphasizes practical skills, strategic thinking, and cultural fit. A strong portfolio that tells a compelling story and demonstrates adaptability to the Web3 domain will be crucial. The design challenge will test real-world application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level command is essential, with a specific focus on:

  • Photoshop: For raster image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design of print materials, brochures, and potentially pitch decks.

• Motion Graphics/Video Editing Software: Proficiency in tools like Adobe After Effects and Premiere Pro is highly preferred for creating dynamic digital content and enhancing visual storytelling.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to gauge the performance of digital creative assets would be beneficial.

CRM & Automation: No direct CRM/automation tools are listed as primary requirements for this design role, but awareness of how design assets are deployed within marketing automation platforms or CRM-driven campaigns might be useful context.

Emerging Technologies:

• AI Creative Tools: Experience with tools like Adobe Firefly, Google Gemini, or OpenAI Sora is a significant plus, indicating a forward-thinking approach to design and efficiency.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. However, the "Added Value" section strongly pushes for motion graphics/video editing skills and AI tool integration, framing these as key differentiators for candidates looking to excel in this role and stand out.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embracing new technologies like AI and staying at the cutting edge of Web3 to drive creative solutions.

• Excellence & Quality: Maintaining high standards in all design deliverables, ensuring polished, professional, and on-brand output.

• Collaboration & Communication: Working effectively with marketing, product, and other teams to achieve shared goals.

• Agility & Adaptability: Thriving in a fast-paced environment, responding quickly to changing project needs and market dynamics.

• Impact-Driven: Focusing on how design contributes to tangible business outcomes, such as campaign success, user engagement, and institutional adoption.

Collaboration Style:

• Cross-functional Integration: Actively participating in brainstorming sessions and providing visual expertise to marketing, product, and GTM strategy discussions.

• Feedback Loop: Open to receiving and incorporating constructive feedback from stakeholders to refine designs and ensure alignment with project objectives.

• Proactive Communication: Clearly communicating design progress, potential challenges, and timelines to ensure seamless project execution.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings with team members, fostering a collective growth environment.

📝 Enhancement Note: The team culture likely values speed, innovation, and a results-oriented approach, common in high-growth tech startups, especially in the competitive Web3 space. The emphasis is on being a proactive, collaborative team player who can translate complex ideas into compelling visuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing a high volume of diverse design requests in a fast-paced startup environment, requiring exceptional time management and prioritization skills.

• Translating Complexity: Visually communicating complex blockchain and RWA tokenization concepts in a way that is accessible and trustworthy to institutional audiences.

• Rapidly Evolving Landscape: Keeping pace with the quick evolution of Web3 technology, design trends, and AI tools to maintain a relevant and innovative visual strategy.

• Brand Consistency: Ensuring a cohesive and strong brand identity across a wide range of assets and platforms, especially as the project scales.

Learning & Development Opportunities:

• Mastering AI in Design: Deepening expertise in integrating AI tools for concept generation, asset creation, and workflow optimization, becoming a leader in AI-assisted design.

• Web3/FinTech Specialization: Gaining in-depth knowledge of the blockchain, tokenization, and RWA markets, allowing for more nuanced and effective visual communication.

• Motion Graphics & Video Storytelling: Enhancing skills in animation and video editing to create more engaging and dynamic content for digital platforms.

• Strategic Brand Development: Contributing to the strategic direction of the brand's visual identity and marketing efforts, potentially leading to leadership roles.

📝 Enhancement Note: The challenges are typical of a senior role in a dynamic tech startup, focusing on execution, strategic communication, and continuous learning. The growth opportunities are geared towards specialization and leadership within the burgeoning Web3 design space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign to introduce institutional investors to the concept of tokenized real-world assets on a Layer 1 blockchain?" (Focus on clarity, trust, professionalism, and target audience.)

• "Describe your process for creating a motion graphic explaining the benefits of our platform, considering both technical accuracy and audience engagement." (Highlight your workflow, tools, and how you balance detail with accessibility.)

Company & Culture Questions:

• "What excites you about working in the Web3 space, and what do you know about Hyphen Connect's mission and the project we are supporting?" (Show genuine interest and research.)

• "How do you handle constructive criticism or conflicting feedback on your designs from different stakeholders?" (Assess collaboration and adaptability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, outline the brief, your role, the challenge, your solution (design process and rationale), and the impact. Use visuals effectively to support your story.

• Emphasize Process: Don't just show the final product; explain your thinking, iterations, and any obstacles overcome. This demonstrates problem-solving skills.

• Quantify Impact: Whenever possible, use metrics to show the effectiveness of your designs (e.g., engagement rates, conversion improvements, brand recognition).

• Highlight Relevant Skills: Ensure your presentation clearly showcases your expertise in Adobe Creative Suite, motion graphics, and any experience with AI tools or Web3-related design.

• Engage and Discuss: Be prepared for questions and treat the presentation as a collaborative discussion about your capabilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, adaptability, and a clear understanding of the Web3 context. The portfolio presentation is a critical component, requiring candidates to articulate their value proposition effectively.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in digital advertising, social media content, branding, and ideally, motion graphics or AI tool integration. Prioritize work that showcases your ability to communicate complex ideas visually for a tech or finance audience.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, expertise in Adobe Creative Suite, and any relevant experience in fast-paced environments or the Web3/FinTech sectors. Use keywords such as "Graphic Design," "Visual Communication," "Adobe Creative Suite," "Motion Graphics," "Web3," and "RWA."

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how your work contributes to business objectives. Be ready to discuss specific projects in detail and prepare answers for common interview questions related to creativity, collaboration, and working under pressure.

• Company Research: Familiarize yourself with Hyphen Connect Limited, the Layer 1 blockchain project they support, and the broader Web3 and RWA tokenization landscape. Understand their mission, target audience, and current market position to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.