Senior Graphic Designer - Contract

📍 Job Overview

Job Title: Senior Graphic Designer - Contract

Company: Ruggable

Location: Los Angeles, California, United States

Job Type: Contract

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: April 21, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand storytelling and concept development for a leading DTC e-commerce brand, Ruggable.

• Execute high-impact digital design across paid social, organic social, email, and web channels, ensuring strategic alignment with marketing objectives.

• Collaborate with cross-functional teams, including marketing, copy, and product, to translate consumer insights into compelling creative solutions.

• Maintain and evolve established brand systems, pushing creative boundaries while ensuring brand consistency and user focus.

• Manage multiple design projects simultaneously in a fast-paced, performance marketing-driven environment.

📝 Enhancement Note: This role is specifically for a Senior Graphic Designer on a contract basis, focusing on digital design execution for a direct-to-consumer (DTC) e-commerce brand. The emphasis on "performance marketing environment" suggests that design effectiveness will be measured by its contribution to conversion rates and ROI, a key consideration for operations professionals.

📈 Primary Responsibilities

• Collaborate closely with the Art Director to conceptualize and develop mood boards and comprehensive style guides for new product launches and campaigns.

• Partner with the graphic design team, copywriters, and other cross-functional stakeholders to interpret consumer insights and business goals into impactful creative assets.

• Lead the design execution for a variety of digital marketing channels, including paid social media advertisements, organic social content, email marketing campaigns, and website landing pages.

• Translate established brand standards into innovative design concepts that push creative boundaries while maintaining brand integrity and user experience.

• Meticulously manage multiple design projects from initial ideation through to final delivery, ensuring all assets are on-brand, error-free, and meet project deadlines.

• Proactively research and stay current with emerging design trends, tools, and best practices to continuously elevate the brand's visual output.

• Create accessibility-friendly design assets that comply with WCAG guidelines, ensuring Ruggable's content is inclusive and usable by all audiences.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on digital execution within a performance marketing context. This implies that the Senior Graphic Designer will need to understand how design choices impact user engagement, conversion rates, and overall marketing campaign effectiveness, a critical aspect for operations professionals focused on GTM strategy and execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a comprehensive understanding of design principles and practical application is paramount. A degree in Graphic Design, Fine Arts, or a related field is often preferred but not strictly required if equivalent experience and a robust portfolio are presented.

Experience: A minimum of 5 years of professional graphic design experience is required, with at least 2 years specifically within a Direct-to-Consumer (DTC) brand or retail environment. Experience in a performance marketing setting is also highly valued.

Required Skills:

• Minimum of 5 years of professional graphic design experience.

• Minimum of 2 years of experience working with a Direct-to-Consumer (DTC) brand or in the retail sector.

• A strong, diverse portfolio showcasing a wide range of digital design work is essential.

• Advanced proficiency in Figma for UI/UX design and collaborative workflows.

• Expert-level command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated basic motion design capabilities, extending beyond simple animated GIFs to more dynamic visual elements.

• Solid understanding of core design principles: layout, typography, and color theory.

• Experience in creating visually appealing and functional assets that are compliant with accessibility standards (e.g., WCAG).

• Exceptional communication and collaboration skills to work effectively with cross-functional teams.

• Proven ability to manage time effectively, prioritize tasks, and consistently meet project deadlines in a fast-paced environment.

• Experience working within and adhering to established brand systems and guidelines.

Preferred Skills:

• Experience with video editing software for more advanced motion graphics or asset preparation.

• Familiarity with A/B testing creative assets to optimize performance.

• Understanding of e-commerce best practices and user journey optimization.

• Experience with content management systems (CMS) for web design implementation.

📝 Enhancement Note: The requirement for proficiency in Figma, Adobe Creative Suite, and basic motion design, coupled with experience in a performance marketing environment and DTC retail, strongly suggests this role requires a designer who can produce visually effective assets that directly contribute to conversion metrics. Operations professionals will appreciate a candidate who understands the link between creative output and business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features digital design work, with a strong emphasis on assets created for paid social, organic social, email, and web platforms.

• Case studies demonstrating the design process from concept to execution, highlighting problem-solving approaches and strategic thinking.

• Examples of work that adhere to established brand guidelines while showcasing creative innovation.

• Visuals that clearly articulate an understanding of layout, typography, and color theory in practice.

• Demonstrations of accessibility-friendly asset creation.

Process Documentation:

• Showcase examples of how design concepts were developed and translated into final assets, detailing the workflow from ideation to delivery.

• Illustrate experience with collaborative design processes, including how feedback was incorporated from cross-functional teams (marketing, copy, product).

• Provide examples of managing multiple design projects simultaneously, demonstrating effective time management and prioritization skills.

• If applicable, include examples of how design decisions were informed by consumer insights or performance data.

📝 Enhancement Note: For a contract role focused on performance marketing, the portfolio should not only showcase aesthetic quality but also demonstrate an understanding of how design impacts user behavior and achieves marketing goals. Operations professionals will look for evidence of process efficiency, data-informed design choices, and measurable results.

💵 Compensation & Benefits

Salary Range: $60 - $90 per hour. This range reflects the senior level of the role, the specialized skills required (Figma, motion design, performance marketing context), and the hybrid work arrangement in a high-cost-of-living area like Los Angeles. The hourly rate is typical for contract positions in the creative industry, especially for specialized roles.

Benefits: As a contract position, standard full-time benefits may not apply. However, typical benefits for contract roles of this duration and nature often include:

• Competitive hourly wage.

• Opportunity to work with a fast-growing, well-established DTC brand.

• Exposure to a dynamic e-commerce and performance marketing environment.

• Potential for contract extension based on performance and business needs.

• Professional development through hands-on experience with cutting-edge creative projects.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with a standard full-time work schedule. The hybrid nature allows for flexibility between remote work and in-office collaboration.

📝 Enhancement Note: The salary range of $60-$90/hr for a contract Senior Graphic Designer in Los Angeles is competitive, reflecting the demand for experienced digital designers in the DTC and performance marketing sectors. This range is informed by industry benchmarks for similar contract roles in major metropolitan areas, considering the specified experience level and required tool proficiency. Standard benefits for contract roles are often limited, focusing more on the project scope and compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ruggable operates within the rapidly growing Direct-to-Consumer (DTC) e-commerce sector, specifically disrupting the home décor and furnishings market with its innovative washable rug solutions. This industry is characterized by rapid innovation, a strong focus on customer experience, and data-driven marketing strategies.

Company Size: Ruggable is a high-growth startup that has achieved significant scale, indicating a dynamic and resource-intensive operational environment. As a venture-backed company, it likely fosters an agile, results-oriented culture.

Founded: Founded in 2017, Ruggable has rapidly established itself as a major player in its market. This relatively short history suggests a culture that is adaptive, forward-thinking, and focused on scaling operations efficiently to meet increasing demand.

Team Structure:

• The Creative team is likely structured with specialized roles such as Art Directors, Graphic Designers (including this Senior role), Copywriters, and potentially Motion Designers or Videographers.

• This Senior Graphic Designer will report to an Art Director, working collaboratively within the broader marketing department.

Methodology:

• Data Analysis & Insights: Creative decisions are likely informed by performance data, A/B testing results, and customer insights to optimize engagement and conversion rates.

• Workflow Planning & Optimization: The fast-paced nature of e-commerce demands efficient project management and streamlined design workflows to meet tight deadlines.

• Automation & Efficiency: While not a direct responsibility for this role, understanding how design assets integrate into automated marketing campaigns and platforms is beneficial.

Company Website: https://ruggable.com/

📝 Enhancement Note: Ruggable's position as a high-growth DTC e-commerce brand implies a culture that values speed, data-driven decision-making, and creative marketing execution. For a Senior Graphic Designer, this means designs must be not only aesthetically pleasing but also strategically aligned with performance metrics and customer acquisition goals.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior level, indicating a need for substantial experience and a proven track record in graphic design, particularly within the digital and DTC space. A Senior Designer is expected to work independently, mentor junior designers, and contribute strategically to creative campaigns.

Reporting Structure: The Senior Graphic Designer will report to an Art Director. This structure allows for creative direction and oversight while empowering the Senior Designer to take ownership of execution across various channels. Collaboration with marketing, copy, and product teams is essential for campaign success.

Operations Impact: The Senior Graphic Designer's work directly impacts Ruggable's revenue by influencing customer engagement, brand perception, and conversion rates across digital marketing channels. Effective visual communication is critical for driving traffic, increasing click-through rates, and ultimately contributing to sales performance.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX for e-commerce, or performance-driven visual strategy.

• Project Leadership: Potential to lead design initiatives for major product launches or marketing campaigns, gaining valuable project management experience.

• Mentorship: Opportunity to guide and mentor junior designers, developing leadership and communication skills.

• Contract Extension/Full-Time Conversion: Successful performance in this contract role could lead to an extension or a potential full-time position within Ruggable's creative team, offering long-term career growth within a thriving DTC company.

📝 Enhancement Note: While this is a contract role, the "Senior" title signifies potential for future growth, either through contract extension, conversion to full-time, or by leveraging the experience gained in a high-growth DTC environment for future opportunities. The impact on operations is direct and measurable through campaign performance, a key aspect for candidates looking to demonstrate business value.

🌐 Work Environment

Office Type: Ruggable offers a hybrid work environment, combining remote work flexibility with in-office collaboration. This setup is designed to foster both individual productivity and team synergy.

Office Location(s): The primary office location is Los Angeles, California. The hybrid model means employees will be expected to come into the office for certain days or specific project needs, facilitating face-to-face interaction and collaborative sessions.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration on key projects, brainstorming sessions, and team meetings, fostering a connected and dynamic creative atmosphere.

• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and collaborative platforms is expected, enabling efficient execution of design tasks whether working remotely or in the office.

• Team Interaction: Regular interaction with the Art Director, fellow designers, copywriters, and marketing teams will occur through scheduled meetings, project discussions, and informal check-ins, promoting a cohesive workflow.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid arrangement offers some flexibility in how and where work is performed, balanced with the need for in-office presence for collaborative activities and team alignment.

📝 Enhancement Note: The hybrid model in Los Angeles suggests a professional office environment with amenities conducive to creative work. For operations professionals, understanding this balance between remote autonomy and in-office collaboration is key to assessing workflow efficiency and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the job requirements. Emphasis will be placed on digital design proficiency and DTC/performance marketing experience.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing specific projects, design process, creative problem-solving, and how their work aligns with brand objectives and performance metrics. This may involve a discussion with the Art Director and potentially other creative leads.

• Skills Assessment/Creative Challenge: A practical design exercise or case study may be assigned to evaluate Figma and Adobe Creative Suite proficiency, concept development skills, and ability to work within brand guidelines under a time constraint.

• Cross-functional Interview: Potential interviews with marketing or product team members to assess collaboration skills and understanding of business objectives.

Portfolio Review Tips:

• Highlight Digital Excellence: Showcase your strongest digital design projects, including paid social, organic social, email, and web assets. Quantify results where possible (e.g., improved engagement, conversion lift).

• Demonstrate Process: For each project, clearly articulate your role, the problem you were solving, your design process (ideation, iteration, execution), and the final outcome. Use storytelling to connect your design decisions to business goals.

• Showcase Brand System Adherence: Include examples where you successfully worked within or extended established brand systems, demonstrating an understanding of brand consistency.

• Emphasize Performance Marketing: If possible, include projects that directly contributed to marketing campaign success. Explain the strategic thinking behind your design choices in a performance-driven context.

• Accessibility Focus: Clearly indicate any assets designed with accessibility in mind and explain the considerations you made.

• Figma & Motion Examples: Ensure your portfolio includes strong examples of work done in Figma and demonstrates your basic motion design capabilities.

Challenge Preparation:

• Understand Ruggable: Research Ruggable's brand, target audience, current marketing campaigns, and overall aesthetic.

• Practice Figma & Adobe Suite: Be ready to demonstrate your proficiency in Figma and Adobe Creative Suite for tasks like layout creation, asset manipulation, and potentially basic animation.

• Think Strategically: For any creative challenge, focus on understanding the objective behind the design task and how your solution will meet that objective, considering user experience and potential performance impact.

📝 Enhancement Note: The interview process for this role will heavily scrutinize the candidate's portfolio, focusing on digital execution, brand adherence, and impact within a performance marketing framework. Candidates should be prepared to articulate their design process and demonstrate how their work contributes to tangible business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX prototyping, and creating scalable vector graphics for digital assets. Expect to use Figma extensively for layout design, component creation, and team collaboration.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating high-resolution graphics for web and social media.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: Potentially used for more structured layouts, though less common for pure digital campaign assets compared to Figma.

• Motion Design Tools: Basic proficiency expected, likely involving features within Adobe After

Effects or similar tools for creating animated elements, transitions, or simple kinetic typography for social media and web banners.

Analytics & Reporting: While not a designer's primary tool, an understanding of how design performance is tracked is beneficial. This may involve familiarity with:

• Web Analytics Platforms (e.g., Google Analytics): Understanding how website traffic and user behavior are measured.

• Social Media Analytics: Awareness of metrics like engagement rates, click-through rates (CTR), and conversion rates on platforms like Instagram, Facebook, etc.

• A/B Testing Tools: Familiarity with how different creative assets are tested to determine optimal performance.

CRM & Automation: Not directly used by designers, but understanding the context of how designs are deployed within marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on "basic motion experience" suggests that while advanced animation isn't required, the ability to create dynamic, engaging visual elements for digital platforms is crucial. Understanding how design performance is measured through analytics is a plus for candidates looking to align with operations and marketing goals.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Ruggable likely values design that is not only aesthetically pleasing but also informed by data and aimed at achieving measurable marketing objectives. This means designs should be tested and optimized for performance.

• Action-Oriented & Results-Focused: As a high-growth DTC brand, the culture emphasizes taking initiative, delivering results, and driving growth. Designers are expected to contribute directly to business outcomes.

• Collaboration & Cross-Functional Partnership: The company culture fosters strong teamwork. Designers must be adept at collaborating with marketing, copy, and product teams to ensure cohesive and effective campaigns.

• Innovation & Adaptability: In the fast-paced e-commerce landscape, a willingness to experiment with new design trends, tools, and strategies is highly valued. Adapting quickly to market changes is key.

• Customer-Centricity: All creative efforts are ultimately aimed at delighting the customer and meeting their needs, both aesthetically and functionally.

Collaboration Style:

• Integrated Teams: Designers work closely with marketing strategists, copywriters, and product managers to ensure all campaign elements are aligned.

• Feedback Loops: An open environment for constructive feedback is essential, allowing for iteration and improvement of creative assets.

• Shared Ownership: While designers lead creative execution, there's a sense of shared ownership of campaign success across all involved teams.

📝 Enhancement Note: Ruggable's culture likely prioritizes a blend of creative excellence and business acumen. Operations professionals will find value in a designer who understands the impact of their work on key performance indicators and is adept at collaborating within a results-driven framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge is creating designs that are visually compelling and on-brand while also optimizing for high conversion rates and engagement in a performance marketing context.

• Pace of a High-Growth DTC Brand: The fast-paced environment requires designers to be highly efficient, adaptable, and capable of managing multiple projects with tight deadlines.

• Evolving Digital Landscape: Staying abreast of rapidly changing design trends, platform algorithms, and user behavior across various digital channels requires continuous learning and adaptation.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining creative synergy with a distributed team requires strong communication skills and proactive engagement.

Learning & Development Opportunities:

• Deep Dive into DTC & Performance Marketing: Gain invaluable experience in how creative design functions within a successful direct-to-consumer e-commerce strategy and performance marketing framework.

• Advanced Tool Proficiency: Enhance skills in Figma and explore advanced motion graphics techniques through hands-on project work.

• Cross-Functional Exposure: Develop a broader understanding of marketing strategy, product development, and e-commerce operations through close collaboration with other departments.

• Portfolio Expansion: Build a robust portfolio with demonstrable results from a leading DTC brand, enhancing future career prospects.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in fast-paced e-commerce environments. The growth opportunities focus on practical, hands-on experience directly applicable to operations and marketing success within the DTC sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a new product launch, from initial brief to final assets, especially within a performance marketing context." (Focus on your strategic approach, problem-solving, and how you'd ensure brand alignment and performance optimization.)

• "How do you balance creative vision with the need to meet specific marketing KPIs and conversion goals?" (Prepare examples of how you've used data or strategic thinking to inform design decisions that drove measurable results.)

Company & Culture Questions:

• "What interests you about Ruggable and our mission?" (Research Ruggable's brand, products, and recent campaigns.)

• "How do you stay updated on design trends, and how have you incorporated them into your work, particularly for a DTC brand?" (Show your proactive learning and ability to apply trends strategically.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your process, and the outcome (quantify if possible).

• Showcase Digital Expertise: Prioritize digital projects (social, email, web) and demonstrate your proficiency with Figma and Adobe Creative Suite.

• Highlight Performance Impact: If you have examples of how your designs improved engagement, CTR, or conversions, make them prominent. Explain your reasoning.

• Demonstrate Motion Skills: Include examples of your basic motion design capabilities and explain their purpose.

• Be Ready for a Creative Challenge: Prepare for a potential on-the-spot design task or case study that requires you to apply your skills to a Ruggable-specific scenario.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (Figma, Adobe Suite, motion), and a strategic understanding of how design contributes to business objectives in a performance marketing environment. Quantifiable results and clear articulation of the design process are critical.

📌 Application Steps

To apply for this Senior Graphic Designer contract position:

• Submit your application through the Ruggable careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital design work relevant to DTC brands and performance marketing. Include specific examples of social media, email, and web assets, and be prepared to discuss your process and results.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of design experience, specifically mentioning your 2+ years in DTC/retail and any experience in performance marketing environments. Use keywords from the job description such as Figma, Adobe Creative Suite, motion design, and digital execution.

• Prepare Your Narrative: Practice articulating your design process, problem-solving skills, and how your work contributes to business objectives. Be ready to discuss specific projects from your portfolio and how you collaborated with cross-functional teams.

• Company Research: Familiarize yourself with Ruggable's brand, products, target audience, and current marketing efforts. Understand their value proposition and how your design skills can enhance their brand storytelling and drive performance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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