Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: FBT Gibbons LLP

Location: Louisville, KY, US; Houston, TX, US; Pittsburgh, PA, US; Charleston, WV, US; Cincinnati, OH, US; Columbus, OH, US

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-04-30T12:38:00

Experience Level: 7+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead the design and execution of high-quality marketing and communications materials to support the firm's brand and business goals, ensuring strategic alignment.

• Serve as a key strategic creative partner to attorneys, marketing, and business development professionals, translating objectives into compelling visual communications.

• Oversee the integrity and consistency of the firm's brand across all internal and external communications, proactively enhancing brand standards.

• Manage and refine design work, providing creative direction and quality control for junior designers and external vendors.

• Collaborate on developing and maintaining brand templates for marketing and stationery materials, ensuring firm-wide consistency.

📝 Enhancement Note: This role involves significant strategic input and leadership in design execution within a professional services (law firm) context. The emphasis on partnering with attorneys and business development professionals indicates a need for sophisticated visual storytelling and an understanding of professional client engagement.

📈 Primary Responsibilities

• Oversee the design, layout, production, and control of a diverse range of marketing materials for print and digital media, ensuring alignment with the firm’s strategic vision and brand identity.

• Act as a collaborative creative partner to attorneys, marketing, and business development professionals, translating complex objectives into compelling and effective visual communications.

• Ensure the consistent application and integrity of the firm’s brand across all internal and external communications, proactively identifying opportunities for brand evolution and strengthening.

• Review, refine, and elevate design work produced by junior designers or external vendors, providing clear feedback and ensuring adherence to quality and brand standards.

• Partner with the Senior Creative Manager to develop and maintain comprehensive templates that uphold the firm’s brand standards across all marketing collateral and stationery materials.

• Execute firm-wide advertising plans, contributing to the firm’s market presence and outreach initiatives under the guidance of department leaders.

• Cultivate and manage relationships with approved vendors, including photographers and printers, negotiating terms and ensuring favorable agreements and quality output.

• Originate and refine design concepts for print collateral such as flyers, newsletters, and signage, showcasing creative expertise and adherence to the firm’s stringent quality standards.

• Engage in team brainstorming sessions to conceptualize and implement innovative design solutions that enhance the firm’s branding across both print and web platforms.

• Coordinate the organization, maintenance, and archival of all marketing materials, oversee the submission process for State Bar advertisements, and manage printing and production vendors.

• Stay current with emerging design trends and best practices, actively bringing innovative ideas and solutions to enhance the firm’s visual communications and competitive edge.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic brand management, team leadership (through review and refinement), and vendor management, all within the specific context of a national law firm.

🎓 Skills & Qualifications

Education: Bachelor's degree from an accredited institution; advanced design training or certification is preferred.

Experience: Minimum of 7 years of professional graphic design experience, with a mandatory requirement for experience within a law firm or professional services environment.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.

• Proven experience in managing and ensuring brand consistency across various marketing materials.

• Demonstrated ability to translate strategic objectives into compelling visual communications for professional audiences.

• Strong understanding of print and digital design principles, including layout, typography, and color theory.

• Experience collaborating effectively with internal stakeholders, including attorneys, marketing, and business development teams.

• Excellent attention to detail and accuracy in proofreading and quality control.

• Ability to manage multiple projects simultaneously, meet tight deadlines, and adapt to changing priorities in a fast-paced environment.

• Strong written and verbal communication skills for professional interaction with colleagues and external partners.

Preferred Skills:

• Experience working with Canva and video editing platforms.

• Copywriting experience is considered a significant plus.

• Familiarity with the specific design needs and sensitivities of the legal industry.

• Experience in vendor management, including negotiation and quality oversight.

• Ability to conceptualize and develop ideas through independent and group brainstorming sessions.

📝 Enhancement Note: The requirement for law firm or professional services experience is critical, suggesting that candidates must understand the unique branding, compliance, and client engagement nuances of this sector. Advanced Adobe Creative Suite proficiency is non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of professional design work, with a strong emphasis on projects executed within a law firm or professional services context.

• Demonstrations of brand identity development and management, including style guides, logo applications, and consistent use across diverse collateral.

• Examples of print marketing materials such as brochures, flyers, newsletters, annual reports, and event signage.

• Examples of digital marketing assets, including web banners, social media graphics, email templates, and presentations.

• Case studies illustrating the process of translating client objectives into successful visual solutions, highlighting problem-solving and strategic thinking.

Process Documentation:

• Showcase ability to document design processes, from initial concept and client brief to final production and delivery, including workflow management.

• Provide examples of template creation and management processes, demonstrating how brand consistency is maintained across multiple outputs.

• Illustrate experience in managing vendor relationships, including brief creation, output review, and quality control procedures.

• Present examples of how feedback from stakeholders (attorneys, marketing, BD) was incorporated into design iterations and final deliverables.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate examples that specifically highlight their experience in professional services, demonstrating not just design skill but also strategic thinking, brand stewardship, and project execution within a regulated environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 7+ years of experience in major metropolitan areas like Louisville, KY; Houston, TX; Pittsburgh, PA; Charleston, WV; Cincinnati, OH; and Columbus, OH, the estimated salary range is $75,000 - $100,000 annually. This estimate considers the specialized nature of law firm branding and the required advanced technical skills.

Benefits:

• Comprehensive health care coverage, including medical, dental, and vision insurance.

• Life insurance and short-term/long-term disability coverage.

• Paid parental leave to support new parents.

• Employee wellbeing programs and Employee Assistance Programs (EAP) for holistic support.

• Generous paid time off (PTO) to ensure work-life balance.

• 401(k) retirement plan with employer matching and profit-sharing contributions.

• Eligibility for benefits may vary by location and be subject to plan terms and legal requirements.

Working Hours: Typically 40 hours per week, Monday through Friday. While a standard office schedule is expected, the hybrid work arrangement may offer some flexibility, with potential for occasional evening or weekend work depending on project deadlines and firm needs.

📝 Enhancement Note: The salary range is an estimate for a Senior Graphic Designer role in the specified US locations, factoring in the required experience, specialized industry knowledge (law firm), and advanced software proficiencies. The benefits package is comprehensive, reflecting a commitment to employee welfare and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (Law Firm)

Company Size: Approximately 1,500 employees across 26 offices, indicating a large, national presence with a significant operational footprint.

Founded: FBT Gibbons LLP is a well-established national law firm, providing a stable and experienced professional environment.

Team Structure:

• The role likely sits within a Marketing or Business Development department, potentially reporting to a Senior Creative Manager or Director of Marketing.

• The design team may consist of a few designers, with this role serving as the senior or lead designer responsible for complex projects and mentorship.

Methodology:

• Emphasis on data-driven decision-making for marketing initiatives, requiring designers to understand how visuals impact client perception and business goals.

• Focus on process optimization for efficient campaign execution and brand management.

• Collaborative approach to creativity, encouraging brainstorming and feedback to achieve high-quality outcomes.

• Commitment to diversity, inclusion, and employee well-being as core cultural tenets.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=c65bb879-0106-458b-ba3a-1d1c1287115f

📝 Enhancement Note: The company size and national reach suggest a structured, professional environment with established processes. The emphasis on collaboration and diversity indicates a supportive and inclusive culture. The legal industry context implies a need for professionalism, accuracy, and discretion.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a role with significant responsibility, autonomy, and the expectation of mentorship or leadership in design execution. It signifies a move beyond junior or mid-level design tasks to strategic creative contribution.

Reporting Structure: The Senior Graphic Designer will likely report to a Senior Creative Manager or Director, and will work closely with attorneys, marketing, and business development teams, requiring strong stakeholder management skills.

Operations Impact: The role directly impacts the firm's brand perception, client engagement, and marketing effectiveness. High-quality visual communications are crucial for attracting and retaining clients, supporting business development efforts, and maintaining the firm's professional image.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of legal marketing design, branding strategy, or digital asset creation.

• Leadership Development: Potential to take on more project management responsibilities, lead design initiatives, or mentor junior designers within the team.

• Cross-Functional Exposure: Gain deeper understanding of legal practice areas and business development strategies through close collaboration with attorneys and BD professionals.

• Advancement: Potential career progression to Creative Manager, Director of Marketing, or specialized roles focusing on brand strategy or digital engagement.

📝 Enhancement Note: This role offers a clear path for growth within marketing operations and design leadership, particularly within the specialized field of legal services marketing. The emphasis on strategic partnership suggests opportunities to influence broader marketing strategies.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning employees are expected to work from a physical office location some of the time, with the flexibility to work remotely for the remainder.

Office Location(s): The position is available in multiple office locations across the US: Charleston, WV; Cincinnati, OH; Columbus, OH; Houston, TX; Louisville, KY; and Pittsburgh, PA. Candidates should select their preferred location.

Workspace Context:

• The physical office environment will likely be professional and conducive to collaboration, with access to necessary design hardware and software.

• Expect a dynamic workspace where designers interact with legal professionals, marketers, and business development staff, fostering a collaborative and communicative atmosphere.

• Access to firm-approved design tools and technology will be standard.

Work Schedule: The standard work schedule is typically 40 hours per week, Monday through Friday. The hybrid arrangement offers flexibility, but candidates should be prepared for a structured work week with potential for occasional extended hours to meet project deadlines, particularly around client deliverables or firm-wide campaigns.

📝 Enhancement Note: The hybrid nature of the role, combined with multiple location options, offers flexibility. Candidates should consider which office location best suits their hybrid work preferences and commuting needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic against job requirements, with a strong focus on legal/professional services experience.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing key projects, design process, problem-solving approaches, and how they've managed brand consistency and stakeholder feedback. This stage will also assess technical proficiency in Adobe Creative Suite.

• Behavioral & Situational Interview: Questions will focus on collaboration, communication, problem-solving, ability to work under pressure, and understanding of the legal industry environment. Expect questions about handling feedback from senior stakeholders.

• Final Interview: May involve meeting with senior leadership (e.g., Marketing Director or partners) to assess cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your experience in law firms or professional services. Prioritize work that demonstrates brand stewardship, strategic thinking, and impact.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges faced, your design process, the solutions implemented, and the measurable outcomes or impact.

• Highlight Brand Consistency: Explicitly show how you maintained brand integrity across different mediums and applications.

• Showcase Technical Skill: Be prepared to discuss your use of InDesign, Photoshop, and Illustrator, and how specific features or techniques were utilized.

• Address Law Firm Nuances: Be ready to discuss your understanding of confidentiality, accuracy, and the unique client relationship dynamics in a legal setting.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a piece of marketing collateral (e.g., a brochure, social media graphic, or ad) based on a hypothetical brief, or critiquing existing firm materials.

• Practice articulating your design rationale clearly and concisely.

• Prepare questions for the interviewers that demonstrate your engagement with the firm and your understanding of their business and brand.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates must be prepared to deeply discuss their past work, emphasizing strategic rationale, execution quality, and relevance to the legal industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign (layout, document creation), Photoshop (image editing, manipulation), and Illustrator (vector graphics, logos, icons).

• Canva: Preferred experience for potential use in creating simpler digital assets or for wider accessibility within the firm.

• Video Platforms: Experience with video editing software or platforms is a plus, suggesting potential for multimedia content creation.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the design role's core functions, but awareness of how marketing automation platforms (e.g., Pardot, Marketo) use creative assets would be helpful.

📝 Enhancement Note: Deep technical skill in Adobe Creative Suite is essential. Proficiency in Canva and basic video editing knowledge are considered valuable additions that can enhance the candidate's versatility.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with attorneys, marketing, and business development professionals to achieve shared goals.

• Excellence & Quality: Commitment to producing high-quality, accurate, and professional design work that upholds the firm's reputation.

• Brand Stewardship: Dedication to maintaining and enhancing the firm's visual identity and brand standards across all communications.

• Innovation: Encouragement to bring fresh ideas and stay current with design trends to continuously improve visual communications.

• Diversity & Inclusion: A commitment to fostering a vibrant culture where diverse talents and perspectives are valued and contribute to collective success.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with legal professionals and marketing teams, necessitating clear communication and understanding of diverse needs.

• Feedback-Driven Improvement: An environment where design work is reviewed and refined, encouraging constructive feedback exchange for continuous improvement.

• Knowledge Sharing: Opportunities to share design expertise and collaborate on creative solutions within the marketing and design team.

📝 Enhancement Note: The culture values both individual creative contribution and collaborative teamwork, with a strong focus on professionalism and adherence to brand standards within the legal sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still feeling fresh and engaging for diverse audiences.

• Managing Diverse Stakeholder Needs: Effectively translating the varied requirements and feedback from attorneys, marketing, and business development professionals into cohesive design solutions.

• Meeting Tight Deadlines in a Fast-Paced Environment: The legal industry can be demanding; managing workload and prioritizing effectively under pressure will be key.

• Adapting to Evolving Design Trends and Technologies: Staying ahead of the curve in design software, digital platforms, and visual communication strategies.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend workshops or online courses focusing on advanced techniques in Adobe Creative Suite, branding strategy, or legal marketing design.

• Industry Conferences: Potential to attend marketing or design conferences relevant to the legal sector or professional services.

• Mentorship: Learning from senior marketing leaders and experienced attorneys within the firm to gain deeper insights into legal practice and business development.

• Cross-Training: Exposure to different aspects of marketing operations and communications within the firm.

📝 Enhancement Note: This role presents opportunities to grow within a specialized niche, hone strategic design skills, and develop leadership capabilities within a large, established professional services firm.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you resolve it and what was the outcome?" (Focus on communication, negotiation, and prioritizing objectives.)

• "How do you ensure brand consistency across a wide range of marketing materials for a large organization like ours?" (Highlight your process for brand guidelines, templates, and quality control.)

Company & Culture Questions:

• "What do you understand about the unique branding and communication needs of a national law firm?" (Show research into FBT Gibbons LLP and the legal industry.)

• "How do you see yourself contributing to our firm's culture of diversity and inclusion through your design work?" (Connect your values to the company's stated values.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem it solved and the positive results achieved. Quantify outcomes where possible (e.g., increased engagement, improved brand perception).

• Show, Don't Just Tell: Use visuals effectively to illustrate your points. Explain your design decisions logically, connecting them back to the project objectives and target audience.

• Tailor to the Firm: Emphasize projects that align with the legal sector or professional services, and be prepared to discuss how your skills can benefit FBT Gibbons LLP.

• Be Prepared for Q&A: Anticipate questions about your process, challenges, and how you handle feedback.

📝 Enhancement Note: Prepare to demonstrate not only your design skills but also your strategic thinking, understanding of the legal industry, and ability to collaborate effectively with senior professionals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided ADP link.

• Curate Your Portfolio: Select your most relevant and impactful design projects, specifically highlighting experience in law firms or professional services. Ensure it demonstrates brand stewardship, strategic thinking, and proficiency in Adobe Creative Suite.

• Optimize Your Resume: Tailor your resume to emphasize the 7+ years of experience, advanced software skills (InDesign, Photoshop, Illustrator), and experience within the legal or professional services sector. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your process, challenges, solutions, and the impact of your work. Be ready to discuss your understanding of legal industry branding.

• Research FBT Gibbons LLP: Familiarize yourself with the firm's practice areas, recent news, and overall brand aesthetic to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.