Graphic Designer + Landing Page Developer at Pavago

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (Client Hiring)

Location: Honduras

Job Type: Full-Time

Category: Marketing Operations / Growth Marketing / UX/UI Design

Date Posted: 2026-05-19T23:43:28.364

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role is a unique blend of graphic design and front-end development, with a strong emphasis on driving measurable business outcomes through conversion-focused landing pages and digital marketing assets.
The position requires an individual who can not only create aesthetically pleasing designs but also independently build, launch, and optimize these assets to improve lead generation and campaign performance.
Success in this role hinges on understanding user behavior, conversion funnels, and applying UX/UI best practices to achieve specific marketing objectives.
Candidates will be expected to manage the entire lifecycle of landing page creation and creative asset development, from concept to launch and iteration, in a fast-paced remote environment.

📝 Enhancement Note: While the job title is "Graphic Designer + Landing Page Developer," the core responsibilities and desired candidate profile lean heavily into Growth Marketing and Conversion Rate Optimization (CRO) functions. The emphasis on "conversion-focused," "measurable business results," and "lead generation" positions this role within the performance marketing and operations sphere, rather than purely creative design. The requirement to independently launch pages using no-code/low-code platforms further solidifies its operational and execution-oriented nature.

📈 Primary Responsibilities

Creative Design Execution: Design and produce high-performing digital marketing assets, including ad creatives, social media graphics, banners, email visuals, and promotional graphics, ensuring strong visual consistency and translating campaign messaging into impactful visuals.
Landing Page Design & Development: Independently design, build, and launch modern, responsive, conversion-focused landing pages using platforms such as Webflow, Framer, or similar no-code/low-code solutions.
UX/UI & Conversion Optimization: Apply UX/UI best practices to landing pages, forms, CTAs, and visual hierarchy to enhance clarity, engagement, and conversion rates, continuously optimizing based on performance insights and user behavior.
Performance-Oriented Execution: Translate campaign goals and user behavior insights into actionable design and development improvements, directly supporting A/B testing and CRO initiatives to drive measurable business results like increased conversion rates and lead generation.
Cross-Functional Collaboration: Collaborate closely with marketing teams, copywriters, leadership, and campaign stakeholders to execute campaign ideas quickly, maintain high-quality standards, and manage multiple projects simultaneously to meet deadlines.

📝 Enhancement Note: The responsibilities clearly indicate a need for someone who can operate autonomously, bridging the gap between creative concept and technical execution. The emphasis on "performance insights," "user behavior," and "CRO initiatives" points to a results-driven approach, which is a hallmark of successful operations and growth marketing professionals.

🎓 Skills & Qualifications

Education: Not specified, but a strong portfolio demonstrating practical skills and experience is paramount.

Experience: Mid-level experience (2-5 years) in a role combining graphic design with landing page development, with a proven track record in conversion-focused work.

Required Skills:

Design Proficiency: Mastery of at least one design platform (Figma, Adobe XD, Sketch) with a strong portfolio showcasing landing pages, paid ad creatives, digital marketing assets, and conversion-focused design.
Landing Page Development: Hands-on experience building and launching landing pages independently using Webflow, Framer, or similar no-code/low-code platforms.
UX/UI Principles: Deep understanding of user experience (UX) and user interface (UI) principles, responsive design, visual hierarchy, and user behavior analysis.
Conversion Focus: Proven ability to design and develop for conversion optimization, with an understanding of funnels, user journeys, engagement, and performance metrics.
Execution & Workflow Management: Ability to manage multiple projects independently, meet deadlines, and maintain high design standards in a fast-paced, remote environment.
Communication: Strong verbal and written communication skills for effective collaboration with remote teams and stakeholders.

Preferred Skills:

Experience in performance marketing or growth-focused teams.
Familiarity with A/B testing methodologies and CRO strategies.
Basic front-end development knowledge (HTML/CSS).
Experience with SEO best practices.
Familiarity with Git/GitHub for version control.
Experience with advanced prototyping or motion design tools.

📝 Enhancement Note: The "Must-Have Requirements" emphasize practical, hands-on skills directly tied to output and measurable results, aligning with operations roles that require demonstrable impact. The preferred skills suggest a candidate who can grow into more complex technical or strategic roles within a growth-oriented team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Landing Page Case Studies: Showcase at least 2-3 comprehensive case studies detailing the design and development process for conversion-focused landing pages. Include before-and-after metrics demonstrating improvements in conversion rates, engagement, or lead generation.
Ad Creative Examples: Present a diverse range of digital ad creatives (social media, display banners) that highlight an understanding of platform best practices, A/B testing principles, and their impact on campaign performance.
UX/UI Design Demonstrations: Include examples that illustrate your application of UX/UI principles, such as wireframes, user flow diagrams, or design system elements, specifically explaining how these choices supported conversion goals.
Platform Proficiency Showcase: Clearly indicate the no-code/low-code platforms (e.g., Webflow, Framer) used for building featured landing pages, demonstrating your ability to independently develop and launch functional, responsive websites.

Process Documentation:

Workflow Outline: Be prepared to discuss your typical workflow for taking a landing page or creative asset from concept through to launch, highlighting key stages, decision points, and collaboration touchpoints.
Optimization Strategy: Articulate how you approach optimizing existing pages or creatives, referencing specific metrics and testing methodologies you've employed.
Tool Integration: Be ready to explain how you integrate design tools (Figma, Adobe XD) with development platforms (Webflow, Framer) and any other relevant systems (e.g., analytics, project management) in your process.

📝 Enhancement Note: For a role blending design and development with a strong performance focus, a portfolio is crucial. The emphasis should be on quantifiable results and the candidate's ability to independently manage and optimize the entire process, not just the creative output.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer + Landing Page Developer with conversion optimization skills in Honduras, the estimated annual salary range is approximately $25,000 - $45,000 USD. This range is based on general industry benchmarks for similar roles in Latin America, considering the remote nature and the specialized skill set required. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation.

Benefits:

Remote Work Flexibility: Full-time remote position allowing for work from anywhere within Honduras.
U.S. Business Hours: Work schedule aligned with U.S. Eastern Standard Time (EST) business hours, facilitating collaboration with U.S.-based teams.
Direct Impact: Opportunity to directly influence campaign performance, lead generation, and overall business growth through your design and development work.
Growth Opportunities: Potential for career advancement into senior design, CRO, or growth marketing roles within Pavago's client network.
Professional Development: Exposure to performance marketing, UX/UI best practices, and conversion optimization strategies.

Working Hours: Full-time, aligning with U.S. Business Hours (EST Preferred). This typically translates to approximately 40 hours per week, with flexibility expected for project deadlines and urgent campaign needs.

📝 Enhancement Note: Salary estimation for Honduras requires careful consideration of the local economy versus the USD-based market for remote roles. The provided range is a benchmark; actual compensation will be determined by the client. The benefits highlight the unique aspects of this remote, performance-driven role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruitment / Digital Marketing Services (Pavago acts as an intermediary, placing candidates with their clients). The client operates in a performance marketing and growth-focused digital environment.

Company Size: Pavago's client base varies, but the nature of this role suggests working with a growth-stage company or a marketing team within a larger organization that prioritizes data-driven marketing and rapid iteration. Roles like this are common in agencies, startups, and tech companies with a strong focus on customer acquisition.

Founded: Information not available for the specific client, but Pavago was founded in 2018. This implies a modern approach to talent acquisition and a focus on current digital marketing and design trends.

Team Structure:

The candidate will likely report to a Marketing Manager, Growth Lead, or Head of Digital Marketing within the client organization.
They will collaborate closely with marketing teams, copywriters, and campaign managers, forming a core part of the go-to-market execution team.

Methodology:

The client likely employs a data-driven approach, utilizing analytics to inform design and development decisions for landing pages and creatives.
Agile or iterative methodologies are probable, emphasizing rapid deployment, testing, and optimization cycles.
A strong focus on ROI and measurable campaign performance will guide project prioritization and execution.

Company Website: Pavago: https://www.pavago.co/ (Note: The specific client's website is not provided, so this refers to the staffing firm).

📝 Enhancement Note: Understanding that Pavago is a staffing firm is key. The "company culture" described pertains to the client that Pavago is hiring for. The emphasis on data-driven marketing, rapid iteration, and ROI is typical for companies that value growth and performance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Individual Contributor, bridging specialized design skills with practical development and a strong performance marketing mindset. It's a hybrid role that offers significant autonomy and direct impact on business metrics.

Reporting Structure: The candidate will likely report into a marketing or growth function, possibly within a Marketing Operations, Demand Generation, or Performance Marketing team. They will work closely with campaign managers and potentially product marketing.

Operations Impact: The role has a direct and measurable impact on key operational metrics such as landing page conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and overall campaign ROI. The candidate's work is instrumental in driving the top of the marketing funnel.

Growth Opportunities:

Specialization: Deepen expertise in Webflow/Framer development, advanced CRO techniques, or specific design disciplines like motion graphics or advanced prototyping.
Senior/Lead Roles: Progress to Senior Graphic Designer, Lead Landing Page Developer, CRO Specialist, or Growth Designer roles, taking on more complex projects or mentoring junior team members.
Management Track: With demonstrated leadership in execution and strategy, potential to move into a Creative Lead or Growth Marketing Manager position, overseeing teams and strategic initiatives.
Cross-functional Expansion: Develop skills in adjacent areas like basic SEO, email marketing automation, or even front-end development if basic HTML/CSS knowledge is expanded.

📝 Enhancement Note: The growth path for this role is clear: becoming a specialist in conversion-focused design and development, or expanding into broader growth marketing strategy and execution. This is attractive to operations professionals looking for tangible career progression based on measurable results.

🌐 Work Environment

Office Type: Fully Remote. The work environment is entirely digital, requiring self-discipline, effective time management, and strong remote communication skills.

Office Location(s): The role is specifically for candidates located in Honduras, with the expectation to work during U.S. Eastern Standard Time (EST) business hours.

Workspace Context:

Collaboration: The workspace is virtual, relying on digital communication tools (e.g., Slack, Zoom, Google Workspace) for team interaction, project discussions, and feedback.
Tools & Technology: Access to and proficiency with a specific set of digital tools is essential, including design software (Figma, Adobe XD), landing page builders (Webflow, Framer), and project management platforms.
Operations Focus: The environment fosters a results-oriented culture where efficiency, speed, and data-driven decision-making are paramount for successful campaign execution and lead generation.

Work Schedule: Full-time, approximately 40 hours per week, with a preference for alignment with U.S. EST business hours. This requires proactive scheduling and communication to ensure availability for team syncs and urgent tasks.

📝 Enhancement Note: The description emphasizes the digital nature of the workspace and the reliance on specific tools for collaboration and execution, which is typical for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening Call: A brief call to assess basic qualifications, interest, and cultural fit. Be prepared to articulate your understanding of conversion-focused design and development.
Recruiter Interview: A more in-depth conversation, likely with a Pavago recruiter, focusing on your experience, skills, and alignment with the role's core requirements. This is a good time to ask clarifying questions about the client and role.
Client Interview: A technical and behavioral interview with the hiring manager and potentially key team members from the client company. Expect questions about your portfolio, design process, development capabilities, and how you approach problem-solving for conversion optimization.
Offer & Onboarding: If successful, an offer will be extended, followed by onboarding with Pavago and then the client organization.

Portfolio Review Tips:

Quantify Your Impact: For each project, clearly state the objective, your role, the tools/platforms used, and most importantly, the results. Use specific metrics like conversion rate increases, lead volume improvements, or engagement uplift.
Showcase Process: Include examples of wireframes, user flows, or A/B test variations to demonstrate your thought process. Explain why you made certain design or development decisions.
Highlight Independence: Ensure your portfolio clearly showcases projects you designed and built independently, emphasizing your ability to launch pages without significant external support.
Platform Versatility: If you have experience with multiple landing page builders (Webflow, Framer, etc.) or design tools, highlight this to show adaptability.
Tailor Your Presentation: Be ready to walk through 1-2 key projects in detail during the interview, focusing on those most relevant to conversion optimization and performance marketing.

Challenge Preparation:

While not explicitly stated, be prepared for a potential design or development exercise. This could involve critiquing an existing landing page, proposing improvements, or a small build task related to a hypothetical campaign.
Practice articulating your design and development rationale concisely, linking it back to business objectives and conversion goals.
Be ready to discuss your experience with remote collaboration tools and workflows.

📝 Enhancement Note: The interview process is standard for a role sourced through a staffing firm. The portfolio review is critical; candidates must be able to demonstrate tangible results and their independent execution capabilities.

🛠️ Tools & Technology Stack

Primary Design & Development Tools:

Design Platforms: Figma, Adobe XD, Sketch (Proficiency in at least one is required).
Landing Page Builders: Webflow, Framer (Hands-on experience building and launching required).
Graphic Design/General Use: Canva (Nice to have).

Collaboration & Workflow Tools:

Project Management: Likely tools like Asana, Trello, Jira, or similar (implied by project management skills).
Communication: Google Workspace (implied by general remote work expectations), Slack, Zoom.
Version Control: GitHub (Nice to have, useful for basic HTML/CSS integration).

Analytics & Optimization Tools (Familiarity Valued):

Analytics: Google Analytics (implied for tracking performance).
A/B Testing/CRO: Tools like Google Optimize, Optimizely, VWO (Nice to have).

Other Potential Tools:

Front-end Development: Basic HTML/CSS (Nice to have), React, Next.js (Nice to have).
Prototyping: Advanced prototyping tools (Nice to have).
Animation/Motion Design: Tools for motion graphics (Nice to have).

📝 Enhancement Note: The tools listed are critical for this role. Proficiency in the core design and development platforms is a non-negotiable requirement, while familiarity with analytics and optimization tools demonstrates a strong understanding of the performance-driven nature of the role.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A strong emphasis on achieving measurable results, particularly in conversion rates, lead generation, and campaign ROI.
Data-Informed: Decisions are guided by analytics, user behavior, and performance metrics, rather than solely intuition.
Efficiency & Speed: The ability to execute quickly and launch assets rapidly in response to market opportunities and campaign needs.
Collaboration & Communication: Open communication and effective teamwork are essential, especially in a remote setting, to ensure alignment and successful project delivery.
Continuous Improvement: A mindset of ongoing optimization and iteration to enhance performance over time.

Collaboration Style:

Remote-First: Relies heavily on digital communication channels and asynchronous collaboration.
Cross-Functional Integration: Works closely with marketing, copywriting, and potentially sales teams to ensure cohesive campaign execution.
Feedback Loops: Open to receiving and providing constructive feedback on designs, development, and performance metrics to drive continuous improvement.
Autonomy with Accountability: Team members are empowered to work independently but are held accountable for delivering results and meeting project deadlines.

📝 Enhancement Note: The culture and values emphasize a results-oriented, data-driven, and efficient approach, which is characteristic of high-performing marketing operations and growth teams.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Aesthetics and Performance: The primary challenge is to create visually appealing designs that also drive high conversion rates, which requires a deep understanding of user psychology and marketing objectives.
Rapid Iteration Cycles: Working in a fast-paced environment means constantly adapting to new campaign needs, performance data, and market trends, requiring agility and efficient execution.
Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and clarity across different time zones and work styles.
Independent Execution: Managing the entire design and development process from start to finish requires strong self-discipline, project management skills, and problem-solving abilities.

Learning & Development Opportunities:

Conversion Rate Optimization (CRO) Expertise: Deepen knowledge in A/B testing, user research, and conversion psychology to become a specialist in driving measurable growth.
Platform Mastery: Become an expert in advanced features and best practices for Webflow, Framer, or other key development platforms.
Performance Marketing Acumen: Gain a stronger understanding of paid media strategies, SEO, and other growth marketing channels that influence landing page effectiveness.
Technical Skill Expansion: Develop foundational HTML/CSS skills or explore areas like basic JavaScript, React, or motion design to enhance capabilities.
Career Progression: Path to senior individual contributor roles or leadership positions within growth marketing or design functions.

📝 Enhancement Note: Highlighting challenges and corresponding growth opportunities provides a realistic view of the role and demonstrates potential for professional development, which is attractive to ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed a landing page that significantly improved conversion rates. What were the key elements, and what metrics did you track?" (Focus on quantifiable results, your process, and specific design/development choices).
"How do you approach balancing creative design with the need for rapid execution and performance optimization?" (Emphasize your ability to be both creative and results-driven, and how you prioritize).

Company & Culture Questions:

"What interests you about this hybrid design/development role focused on conversions?" (Connect your skills and career goals to the specific demands of the position).
"How do you stay motivated and productive when working remotely?" (Highlight your self-discipline, time management strategies, and communication habits).

Portfolio Presentation Strategy:

Storytelling with Data: For each portfolio piece, craft a narrative that begins with the objective, details your approach (design and development), and culminates in the measurable results achieved.
Highlight Independence: Clearly articulate your role in each project, emphasizing aspects you handled independently from concept to launch.
Demonstrate Technical Skill: Be ready to discuss the specific platforms and tools used and explain why you chose them for a particular project.
Focus on Conversion: Continuously link your design and development decisions back to how they were intended to improve user experience and drive conversions.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate their understanding of the role's core objectives and their ability to translate design and development skills into business impact.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features 2-3 high-impact case studies demonstrating both design and independent landing page development, with clear, quantifiable results related to conversion rates or lead generation.
Resume Optimization: Tailor your resume to highlight keywords such as "Conversion Rate Optimization," "Landing Page Development," "Webflow," "Framer," "Figma," "UX/UI," "Performance Marketing," and "Responsive Design." Quantify achievements wherever possible (e.g., "Increased landing page conversion rate by X%").
Interview Preparation: Practice articulating your design and development process, focusing on how your work directly contributes to business objectives and conversion goals. Be ready to discuss your remote work experience and collaboration style.
Company Research: Research Pavago and understand their role as a staffing agency. While client-specific information may be limited, be prepared to discuss your understanding of growth marketing and conversion-focused roles within client organizations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization (Pavago) before making application decisions.

Graphic Designer + Landing Page Developer