Graphic Designer + Landing Page Developer at Pavago

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Guatemala City, Guatemala, Guatemala

Job Type: Full-Time, Remote

Category: Marketing Operations / Creative Operations / Digital Marketing

Date Posted: 2026-05-19T23:43:28.428

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

This is a conversion-focused role at the intersection of graphic design, performance marketing, UX/UI, and conversion optimization, demanding a blend of creative aesthetics and measurable business impact.
You will be responsible for designing and independently developing high-performing digital marketing assets and landing pages that directly contribute to campaign success and lead generation.
The role requires a strong understanding of user behavior, conversion funnels, and the ability to translate campaign messaging into visually engaging and results-driven creative.
Success will be measured by landing page conversion rates, speed of launch, quality of creative assets, and overall campaign performance improvements driven by design execution.

📝 Enhancement Note: While the title suggests Graphic Designer and Landing Page Developer, the description heavily emphasizes "Conversion-Focused" and "Performance Marketing." This indicates a specialized role within marketing operations or creative operations, rather than a generalist creative position. The target candidate is expected to think about design and development through the lens of driving business outcomes, aligning with the broader goals of revenue operations and GTM strategy.

📈 Primary Responsibilities

Design high-performing digital marketing assets, including ad creatives, social media graphics, banners, email visuals, and promotional graphics, ensuring strong visual consistency across campaigns and brands.
Develop modern, responsive, and conversion-focused landing pages independently using no-code/low-code platforms such as Webflow or Framer, managing the entire process from concept to launch.
Optimize landing page layouts, user flows, and structures to enhance clarity, engagement, and conversion rates, applying UX/UI best practices to forms, CTAs, and visual hierarchy.
Continuously iterate on and improve existing landing pages and creative assets based on performance insights, user behavior data, and campaign goals, supporting A/B testing and CRO initiatives.
Collaborate closely with marketing teams, copywriters, leadership, and campaign stakeholders to execute campaign ideas quickly while maintaining high-quality standards and managing multiple projects simultaneously.

📝 Enhancement Note: The responsibilities clearly point to a hands-on role focused on execution and optimization within a performance marketing context. The emphasis on independent development and launching of landing pages, coupled with conversion optimization, suggests a need for strong project management and a proactive approach to problem-solving and efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in graphic design, UX/UI, and landing page development are paramount.

Experience: A minimum of 2-5 years of experience in a role that blends graphic design with landing page development and a focus on conversion optimization is expected.

Required Skills:

Proficiency in at least one industry-standard design platform: Figma, Adobe XD, or Sketch.
Strong portfolio showcasing a range of digital marketing assets, paid ad creatives, and, crucially, conversion-focused landing pages.
Deep understanding of UX/UI principles, responsive design, visual hierarchy, and user behavior analysis.
Hands-on experience building and independently launching landing pages using Webflow, Framer, or similar no-code/low-code platforms.
Proven ability to optimize pages for mobile responsiveness, performance, and conversion rates.
Excellent project management skills with the ability to manage multiple deliverables independently and meet deadlines.
Strong communication and collaboration skills, essential for remote work environments.

Preferred Skills:

Experience within performance marketing or growth-focused teams, particularly in paid media environments.
Familiarity with A/B testing methodologies, Conversion Rate Optimization (CRO) principles, and basic SEO best practices.
Basic front-end development knowledge, including HTML/CSS.
Experience with Git/GitHub for version control.
Familiarity with advanced prototyping tools or animation/motion design.
Experience with React or Next.js.

📝 Enhancement Note: The "Must-Have" requirements are highly specific and geared towards a candidate who can operate autonomously from concept to execution in a performance-driven marketing function. The "Nice to Have" skills indicate areas where the company sees potential for growth and broader impact, suggesting a forward-thinking approach to digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio is critical, demonstrating a strong track record in designing and building conversion-focused landing pages.
Showcase examples of paid ad creatives and other digital marketing assets that highlight engagement and performance metrics.
Include case studies or detailed explanations of how your design and development choices directly contributed to improved user experience, conversion rates, or campaign performance.
Ensure the portfolio clearly illustrates your ability to maintain brand consistency and visual hierarchy across various deliverables.

Process Documentation:

Candidates should be prepared to discuss their process for independently designing, developing, and launching landing pages, from initial brief to final deployment.
Be ready to articulate your approach to user experience optimization, conversion rate improvement strategies, and how you incorporate user behavior insights into your work.
Demonstrate an understanding of workflow management for handling multiple concurrent projects and meeting tight deadlines in a remote setting.
Prepare to explain how you would integrate with marketing teams, ensuring clear communication and alignment with campaign objectives.

📝 Enhancement Note: For a role like this, the portfolio is not just a showcase of past work but a direct demonstration of the core competencies. The emphasis on "conversion-focused" and "independently launch" means the portfolio needs to tell a story of impact and autonomy, not just aesthetic skill. Candidates should prepare to walk through their portfolio with a focus on the "why" and "how" behind their design and development decisions, linking them to business outcomes.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements for a mid-level professional with specialized skills in design, development, and conversion optimization, and considering the remote nature and preferred EST business hours, a competitive salary range in Guatemala would likely fall between $20,000 - $35,000 USD annually. This estimate is based on research of similar roles in Guatemala, factoring in the demand for specialized digital marketing skills and the cost of living, adjusted for a remote position serving a US-based client.

Benefits:

Full-time remote position with flexibility in working hours, aligning with U.S. business hours (EST preferred).
Opportunity to work with a client directly impacting campaign performance and lead generation.
Direct impact on marketing strategies and business growth through creative and development contributions.
Potential for growth into senior design, CRO, growth design, or creative lead roles.
Exposure to a blend of creative design, UX/UI, growth marketing, and technical execution.
Potential for professional development in areas like Webflow/Framer specialization or advanced prototyping.

Working Hours: Full-time, with a preference for adherence to U.S. Eastern Standard Time (EST) business hours, typically around 40 hours per week.

📝 Enhancement Note: The salary range is an estimation for Guatemala, a region where specialized remote talent can offer significant value to companies operating in higher-cost markets like the US. The benefits are derived from the job description's emphasis on growth opportunities and the nature of a remote, full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Pavago, appears to operate in the recruitment or talent acquisition space, connecting clients with remote talent. The client for whom this role is being hired is likely in a sector that relies heavily on digital marketing and lead generation, such as e-commerce, SaaS, or digital services.

Company Size: Pavago's size is not explicitly stated but operates as a platform connecting companies with remote employees, suggesting it manages a diverse pool of talent and clients. The client company's size is also not specified, but the need for a conversion-focused designer/developer implies a growth-oriented marketing team.

Founded: The founding date for Pavago is not provided. However, the nature of their business model suggests a modern, digitally-native organization.

Team Structure:

This role will likely be part of a client's marketing or growth team, reporting to a Marketing Manager, Head of Growth, or Creative Lead.
The role will involve close collaboration with marketing strategists, copywriters, and potentially other designers or developers within the client's organization.

Methodology:

Data-Driven Design: The core methodology revolves around using data (performance insights, user behavior) to inform design and development decisions, with a strong focus on conversion rate optimization (CRO).
Agile Execution: The emphasis on quick execution, managing multiple projects, and iterating on assets suggests an agile or iterative approach to campaign and landing page development.
Performance Marketing Focus: All design and development efforts are geared towards measurable outcomes, such as lead generation, conversion rates, and overall campaign ROI.

Company Website: Pavago's company website is likely pavago.co, as indicated by the derived domain.

📝 Enhancement Note: The context provided is inferred from the job description and the nature of Pavago's service. The role is described as being "for one of our clients," meaning the candidate will primarily integrate into the client's team and culture, not Pavago's directly.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist (2-5 years of experience) who operates at the critical junction of creative execution and measurable business impact. It's not just about creating visually appealing assets but about designing and building them with a specific purpose: driving conversions and improving campaign performance. This is a highly valuable niche within marketing and GTM operations.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Growth, or a similar leadership role within the client company. The reporting structure will emphasize performance metrics and contribution to team goals, characteristic of operations-focused roles.

Operations Impact: The role has a direct and measurable impact on revenue generation and Go-To-Market (GTM) success. By designing and developing high-converting landing pages and compelling ad creatives, the candidate will directly influence lead volume, lead quality, customer acquisition cost (CAC), and ultimately, revenue. This is a tangible contribution that aligns with the core objectives of revenue and sales operations.

Growth Opportunities:

Senior Designer / CRO Designer: Deepen expertise in conversion rate optimization, A/B testing, and user psychology.
Growth Designer: Focus on leveraging design and development to drive scalable growth initiatives for the business.
Creative Lead: Potentially lead creative projects, mentor junior designers, and contribute to broader brand strategy.
Webflow/Framer Specialist: Become a go-to expert for these platforms, potentially leading platform adoption or strategy.
Technical Specialization: Develop advanced front-end skills (HTML/CSS, React, Next.js) if desired, expanding the scope of technical capabilities.

📝 Enhancement Note: This role offers a unique pathway for creative professionals to move into highly impactful, performance-driven positions within marketing operations or GTM functions. The growth trajectory emphasizes increasing responsibility for driving business outcomes through specialized design and development skills.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The candidate will work from their own chosen location.

Office Location(s): The role is remote, with a preference for candidates located in or willing to work within U.S. Eastern Standard Time (EST) business hours. While the derived location is Guatemala City, Guatemala, the work itself is performed remotely.

Workspace Context:

Autonomous Environment: The remote setup requires a high degree of self-discipline, time management, and effective communication.
Digital Collaboration: The workspace will heavily rely on digital tools for communication, project management, and asset sharing (e.g., Slack, Google Workspace, project management software).
Performance-Oriented: The environment is likely fast-paced and results-driven, with a strong emphasis on meeting campaign deadlines and achieving performance targets.

Work Schedule: Full-time employment, with a strong preference for adhering to U.S. Eastern Standard Time (EST) business hours. This typically translates to approximately 40 hours per week, allowing for flexibility in how those hours are structured, provided core collaboration times are met.

📝 Enhancement Note: The remote nature implies a need for excellent self-management and communication skills. While located in Guatemala, aligning with EST business hours is crucial for seamless collaboration with the client's team.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening Call: A brief call, likely with a recruiter from Pavago, to assess basic qualifications, interest, and cultural fit. Be prepared to articulate why you are drawn to a conversion-focused role.
Recruiter Interview: A more in-depth interview focusing on your experience, skills, and understanding of the role's requirements. This is a good time to ask clarifying questions about the client and their needs.
Client Interview: This is the core interview, likely with the hiring manager or key stakeholders from the client's marketing/growth team. Expect to discuss your portfolio in detail, walk through case studies, and answer scenario-based questions related to design, development, and conversion optimization.
Offer & Onboarding: If successful, you will receive an offer and proceed with the onboarding process managed by Pavago.

Portfolio Review Tips:

Highlight Conversion Impact: For each project, clearly articulate the objective, your role, the design/development decisions made, and the measurable results (e.g., increased conversion rate by X%, reduced bounce rate, higher engagement). Use specific numbers whenever possible.
Showcase Process: Be ready to explain your thought process, from understanding the brief to ideation, design, development, and optimization. Demonstrate how you approach problem-solving.
Demonstrate Versatility: Include examples that showcase your skills across different types of digital assets and landing page functionalities.
Technical Proficiency: Clearly indicate the tools used (Figma, Webflow, Framer, etc.) for each project. If you have HTML/CSS experience, highlight projects where this was utilized.
Mobile-First Presentation: Ensure your portfolio is easily navigable and visually appealing on various devices, mirroring the responsive design expectations of the role.

Challenge Preparation:

Design Challenge: Be prepared for a design challenge that may involve creating a landing page concept or ad creative based on a given brief. Focus on how your design addresses the conversion goals.
Technical Challenge: You might be asked to demonstrate your proficiency in Webflow or Framer, or discuss how you would approach building a specific landing page feature.
Scenario Questions: Expect questions like: "How would you optimize a landing page with a low conversion rate?" or "Describe a time you used data to improve a design." Prepare specific examples from your experience.

📝 Enhancement Note: The interview process is structured to assess both technical skills and the critical "conversion-focused" mindset. The portfolio review is paramount, so candidates must prepare to not only show their work but also explain the strategic thinking and measurable outcomes behind it.

🛠 Tools & Technology Stack

Primary Tools:

Design Software: Figma, Adobe XD, Sketch (Proficiency in at least one is mandatory).
Landing Page Builders: Webflow, Framer (Hands-on experience required).
General Design/Marketing Tools: Canva (for quick assets), Google Workspace (for collaboration and documentation).

Analytics & Reporting:

While not explicitly listed as a primary tool for this role, a strong understanding of how to interpret data from analytics platforms (e.g., Google Analytics) is crucial for conversion optimization.

CRM & Automation:

Basic understanding of how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is advantageous for context.

Basic Front-End Development:

HTML/CSS: Essential for understanding and potentially implementing responsive design and basic styling.
React/Next.js: Considered a "Nice to Have," indicating potential for more advanced development tasks.

📝 Enhancement Note: The technology stack is focused on the core deliverables: design and landing page development. The emphasis on no-code/low-code platforms like Webflow and Framer suggests a need for rapid deployment and iteration, while the inclusion of design tools and basic front-end skills covers the full spectrum of requirements.

👥 Team Culture & Values

Operations Values:

Conversion-Driven: A primary value is the relentless focus on achieving measurable business outcomes, particularly conversion rates and lead generation.
Performance Excellence: Striving for high-quality, efficient, and impactful work that directly contributes to campaign success.
Data-Informed Creativity: Valuing creativity that is grounded in data, user behavior, and performance analytics, rather than solely aesthetic preference.
Autonomy & Ownership: Expecting individuals to take initiative, manage their workload independently, and own their deliverables from start to finish.
Agility & Adaptability: Thriving in fast-paced marketing environments, quickly adapting to new campaign needs, and iterating on designs and pages as required.

Collaboration Style:

Remote & Asynchronous: Collaboration will heavily rely on digital tools, clear written communication, and well-documented updates.
Cross-Functional Integration: Working closely with marketing teams, copywriters, and stakeholders to ensure alignment and smooth campaign execution.
Feedback-Oriented: Openness to constructive feedback on designs and development work to ensure continuous improvement and alignment with campaign goals.
Efficiency-Focused: A shared goal of streamlining processes and delivering high-quality work efficiently to maximize campaign impact.

📝 Enhancement Note: The culture and values emphasize a hybrid of creative execution and operational rigor. Candidates who are self-starters, data-aware, and focused on tangible results will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: Delivering high-quality, conversion-optimized assets and pages quickly in a fast-paced marketing environment.
Independent Workload Management: Effectively managing multiple projects, deadlines, and client expectations without direct, constant supervision.
Interpreting Performance Data: Translating campaign performance metrics and user behavior insights into actionable design and development improvements.
Staying Current: Keeping up with evolving design trends, landing page best practices, and the rapid advancements in no-code/low-code platforms.

Learning & Development Opportunities:

Deepen CRO Expertise: Gaining hands-on experience with A/B testing and conversion rate optimization strategies, potentially leading to specialized CRO roles.
Platform Specialization: Becoming an expert in Webflow or Framer, developing advanced skills in these powerful no-code platforms.
Growth Marketing Acumen: Developing a stronger understanding of performance marketing channels and strategies, enhancing the ability to design for specific campaign objectives.
Technical Skill Enhancement: Opportunities to expand front-end development skills (HTML/CSS, JavaScript frameworks) if desired, broadening the role's technical scope.
Mentorship and Leadership: Potential to grow into roles with more responsibility for creative direction, project management, or team leadership.

📝 Enhancement Note: The challenges are inherent to a high-impact, remote role focused on performance. The growth opportunities are well-defined and align with the current trends in digital marketing and operations, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

"How do you approach designing a landing page specifically to maximize conversion rates for a new product launch?" (Focus on user journey, CTAs, value proposition, and data input).
"Describe your process for independently building and launching a responsive landing page from scratch." (Highlighting your workflow, tools, and quality assurance steps).

Company & Culture Questions:

"What do you understand about Pavago's mission and how this role contributes to our clients' success?" (Research Pavago and their value proposition).
"How do you maintain strong visual consistency and brand identity across multiple, fast-turnaround creative assets?" (Focus on process, style guides, and attention to detail).

Portfolio Presentation Strategy:

Structure Your Narrative: For each project, use a consistent structure: Problem/Objective -> Your Role -> Solution (Design/Development) -> Tools Used -> Results (Quantifiable metrics are key!).
Quantify Impact: Emphasize metrics like conversion rate increases, lead generation improvements, click-through rates, time saved, or user engagement growth.
Showcase Process, Not Just Polish: Be ready to discuss your thought process, iterations, and how you overcame challenges. This demonstrates problem-solving skills beyond just aesthetics.
Tailor to the Role: Highlight projects that best exemplify your conversion-focused design, independent landing page development, and understanding of UX/UI principles.
Be Prepared for Technical Deep Dives: If a project involved Webflow or Framer, be ready to discuss specific features, integrations, or optimizations you implemented.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, and a results-oriented mindset. The ability to articulate the "why" behind design and development choices, backed by data where possible, will be critical.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your conversion-focused landing page design, independent development capabilities, and ad creative work. Ensure each project clearly outlines the objective, your role, the tools used, and, most importantly, the measurable results achieved.
Tailor Your Resume: Highlight keywords from the job description such as "Conversion-Focused," "Landing Page Development," "Webflow," "Framer," "Figma," "UX/UI," "CRO," and "Performance Marketing." Emphasize achievements with quantifiable metrics.
Prepare Your Story: Practice articulating your experience and portfolio projects concisely, focusing on how your skills directly address the requirements of this role and contribute to business growth. Be ready to discuss your remote work experience and collaboration style.
Research Pavago & the Client Context: Understand Pavago's role in connecting clients with talent. While specific client details may be limited initially, infer the type of business that would require this role (e.g., e-commerce, SaaS, digital services) and prepare to discuss how your skills align with driving growth in such environments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer + Landing Page Developer