Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (Client Hiring)

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of graphic design and front-end development, with a strong emphasis on conversion optimization and performance marketing.

• Responsibilities include designing and building high-performing digital assets and landing pages that directly impact lead generation and campaign success.

• The position requires independent management of landing page launches from concept to deployment, utilizing no-code/low-code platforms.

• Success is measured by improvements in landing page conversion rates, campaign performance, and the speed and accuracy of asset delivery.

📝 Enhancement Note: While the title suggests Graphic Designer and Landing Page Developer, the description heavily emphasizes conversion-focused outcomes, performance marketing, and UX/UI optimization, positioning this role within the broader GTM Operations and Marketing Operations spectrum. The required independence and end-to-end ownership of landing page creation are key indicators of an operations-centric function focused on driving measurable business results.

📈 Primary Responsibilities

• Design and develop visually engaging, conversion-optimized digital marketing assets, including ad creatives, social media graphics, banners, and email visuals.

• Build, launch, and independently manage responsive, modern landing pages using platforms like Webflow or Framer, ensuring seamless user experience across devices.

• Apply UX/UI best practices to optimize layouts, user flows, forms, CTAs, and visual hierarchy to improve engagement and conversion rates.

• Collaborate closely with marketing teams, copywriters, and campaign stakeholders to translate campaign messaging into effective creative execution.

• Continuously analyze and optimize existing landing pages and creative assets based on performance data, user behavior insights, and campaign goals.

• Support A/B testing and Conversion Rate Optimization (CRO) initiatives by providing design and development expertise.

• Maintain strong visual consistency and brand integrity across all digital touchpoints and campaigns.

• Execute campaign ideas rapidly while upholding high-quality design and development standards in a fast-paced environment.

📝 Enhancement Note: The responsibilities clearly blend creative execution with technical development and a performance-driven mindset, typical of roles supporting Go-To-Market (GTM) and Growth Marketing operations. The emphasis on "conversion-focused" and "performance-oriented creative execution" highlights the operational impact expected from this role.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio and demonstrable skills in design and development are paramount. A background in Graphic Design, Digital Marketing, UX/UI Design, or a related field would be beneficial.

Experience: 2-5 years of experience in a role that combines graphic design with landing page development, specifically within a performance marketing or growth-focused context.

Required Skills:

• Proficiency in at least one core design platform: Figma, Adobe XD, or Sketch.

• Strong portfolio showcasing successful landing pages, paid ad creatives, digital marketing assets, and conversion-focused design work.

• Deep understanding of UX/UI principles, responsive design, visual hierarchy, and user behavior analysis.

• Hands-on experience building and launching landing pages independently using Webflow, Framer, or similar no-code/low-code platforms.

• Proven ability to optimize web pages for mobile responsiveness, performance, and conversion rates.

• Excellent project management skills with the ability to manage multiple, concurrent deliverables independently.

• Strong communication and collaboration skills, essential for remote team environments.

Preferred Skills:

• Experience working within performance marketing, growth-focused teams, or paid media environments.

• Familiarity with A/B testing methodologies, CRO principles, and SEO best practices.

• Basic front-end development knowledge (HTML/CSS) is a significant advantage.

• Experience with advanced prototyping tools, animation, or motion design.

• Familiarity with version control systems like Git/GitHub.

• Experience with React or Next.js.

📝 Enhancement Note: The "Must-Have" requirements point towards a candidate who can operate autonomously and deliver tangible results. The emphasis on a portfolio that demonstrates "conversion-focused design work" and the ability to "independently design, develop, and launch landing pages" are critical for this operations-oriented role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end landing page creation, from initial concept and design to development and launch.

• Include examples of paid ad creatives (social media, display banners) that highlight an understanding of performance-driven design.

• Present case studies where design and development choices directly led to improved conversion rates or other key performance indicators (KPIs).

• Demonstrate proficiency in responsive design, ensuring examples are presented across desktop, tablet, and mobile views.

Process Documentation:

• Candidates should be prepared to discuss their process for:

  • Translating campaign briefs into design concepts and development plans.

  • Managing project timelines and stakeholder communication for landing page builds.

  • Conducting user research or analyzing user behavior to inform design decisions.

  • Implementing and testing A/B variations or CRO improvements.

  • Ensuring brand consistency and visual hierarchy across diverse digital assets.

📝 Enhancement Note: For a role focused on conversion and performance, a portfolio is not just a showcase of aesthetics but a demonstration of a structured, results-oriented process. The ability to articulate the "why" behind design and development choices, linking them to business outcomes, is crucial.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements (mid-level, specialized skills in design and development for performance marketing), location (Colombia), and remote nature, a competitive salary range for this position in Colombia would typically fall between COP 6,000,000 to COP 10,000,000 per month, or approximately USD 1,500 to USD 2,500 per month. This range can vary based on specific experience, portfolio strength, and negotiation.

Benefits:

• Fully remote work arrangement with flexibility.

• Opportunity to work with a client in a dynamic, growth-focused environment.

• Direct impact on marketing campaign performance and lead generation.

• Potential for professional growth into senior design, CRO, or growth design roles.

• Exposure to a variety of digital marketing initiatives and technologies.

• Collaboration with international marketing teams.

Working Hours: Approximately 40 hours per week, with a preference for U.S. Business Hours (EST). This implies a need for overlap with Eastern Standard Time for effective collaboration.

📝 Enhancement Note: The salary estimate is based on research into mid-level creative/developer roles in Colombia, adjusted for a remote, international hiring context and the specific demand for conversion-focused skills. Benefits are inferred from the typical offerings for remote, full-time positions, emphasizing growth and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates as a talent acquisition and outsourcing partner, connecting companies with skilled professionals globally. The client's industry is not explicitly stated but is implied to be in a sector that relies heavily on digital marketing, lead generation, and performance campaigns, such as SaaS, e-commerce, or digital services.

Company Size: Pavago itself likely operates as a service provider with a global team. The client's size is unknown but is implied to be a company with active growth and marketing initiatives requiring dedicated creative and development support.

Founded: Pavago's founding date is not provided, but its operational model suggests a focus on modern talent solutions.

Team Structure:

• The Graphic Designer & Landing Page Developer will likely be part of a broader marketing or growth team within Pavago's client organization.

• This team will include individuals focused on copywriting, campaign management, performance marketing, and potentially other creative or technical specialists.

• Reporting will likely be to a Marketing Manager, Growth Lead, or Creative Director, with close collaboration with campaign managers and performance marketers.

Methodology:

• Data-driven decision-making is core, with a focus on metrics like conversion rates, engagement, and campaign ROI.

• Agile or iterative development processes are likely employed for rapid campaign execution and optimization.

• Strong emphasis on user-centric design and continuous improvement through A/B testing and performance analysis.

• Collaboration tools and remote work best practices are fundamental to operations.

Company Website: https://pavago.co/

📝 Enhancement Note: The enhancement focuses on inferring the operational context of the client based on the role's demands. The emphasis on "performance marketing," "lead generation," and "conversion optimization" strongly suggests a client operating in a competitive digital landscape where GTM efficiency is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level contributor, requiring a blend of practical design and development skills with a strategic understanding of conversion optimization. It sits at the intersection of creative execution and performance marketing operations.

Reporting Structure: The individual will report to a marketing or growth team lead within the client company, with frequent collaboration across marketing, sales, and potentially product teams.

Operations Impact: The role directly impacts revenue generation by creating high-converting landing pages and marketing assets that drive lead volume and quality. Success in this role contributes to measurable improvements in campaign ROI, customer acquisition cost (CAC), and overall marketing effectiveness.

Growth Opportunities:

• Senior Designer/Developer: Advance to more complex projects, lead design initiatives, and mentor junior team members.

• CRO Specialist: Develop deep expertise in conversion rate optimization techniques, driving strategic A/B testing and user experience improvements.

• Growth Designer: Focus on end-to-end growth strategies, leveraging design and development to identify and capitalize on new acquisition channels and optimization opportunities.

• Creative Lead: Potentially lead creative teams or manage creative output for specific campaigns or product lines.

• Platform Specialist: Become a go-to expert for Webflow, Framer, or other key development platforms.

📝 Enhancement Note: The growth paths outlined are tailored to the hybrid nature of the role, emphasizing specialization in conversion, growth, and platform expertise, which are highly valued in operations and marketing functions.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, home-based work setting.

Office Location(s): While the role is remote, the primary location requirement is Colombia, with a preference for candidates who can align with U.S. Business Hours (EST). This suggests a need for asynchronous communication skills and potentially some synchronous collaboration during overlapping hours.

Workspace Context:

• Candidates will need a dedicated, productive workspace conducive to focused design and development tasks.

• Reliable high-speed internet is essential for remote collaboration and platform access.

• Access to standard productivity software (e.g., Google Workspace) is expected.

• The environment fosters autonomy, requiring self-discipline and proactive communication.

• Collaboration will primarily occur through digital channels (e.g., Slack, video conferencing, project management tools).

Work Schedule: Approximately 40 hours per week, with a strong preference for alignment with U.S. Eastern Standard Time (EST) business hours. This means candidates should be prepared to work during typical U.S. business hours, which may involve early mornings or late afternoons depending on their specific time zone within Colombia.

📝 Enhancement Note: The "EST Preferred" note is critical for operations roles requiring cross-time-zone collaboration. It implies a need for candidates who can manage their schedule to facilitate real-time interactions with U.S.-based teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief introduction to assess basic qualifications, interest, and cultural fit.

• Recruiter Interview: A more in-depth discussion with a Pavago recruiter to evaluate experience, skills, and alignment with the role's core requirements. This stage often includes initial portfolio review.

• Client Interview: A detailed interview with the hiring client (the end-user of the role). This will likely involve a deep dive into the candidate's portfolio, technical skills, problem-solving abilities, and understanding of conversion optimization principles. Expect scenario-based questions.

• Offer & Onboarding: Successful candidates will receive an offer and begin the onboarding process with Pavago.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly highlight projects relevant to conversion-focused landing pages and ad creatives. Use clear headings and concise descriptions.

• Tell the Story: For each project, explain the objective, your role, the challenges faced, the design/development solutions implemented, and – critically – the measurable results (e.g., conversion rate increase, engagement improvement). Quantify success whenever possible.

• Demonstrate Process: Be ready to walk through your design and development process. Explain your decision-making, how you applied UX/UI principles, and your approach to optimization.

• Showcase Versatility: Include examples that demonstrate proficiency across different platforms (Figma, Webflow/Framer) and asset types (landing pages, ads).

• Highlight Independence: Emphasize projects where you took ownership from conception to launch.

Challenge Preparation:

• Design/Development Challenge: Be prepared for a practical exercise. This might involve creating a landing page mock-up based on a brief, optimizing an existing page, or designing a set of ad creatives.

• Case Study Presentation: Practice presenting a key portfolio project, focusing on the strategy, execution, and results. Be ready to answer in-depth questions about your methodology.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific conversion challenges or optimize under tight deadlines.

📝 Enhancement Note: The interview process is structured to thoroughly assess both creative and operational capabilities. The portfolio review is central, serving as a practical demonstration of the candidate's ability to deliver results in a conversion-focused environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design: Figma, Adobe XD, Sketch (Proficiency in at least one required). Canva may be used for simpler assets.

• Landing Page Development: Webflow, Framer (Hands-on experience required). Familiarity with other no-code/low-code builders is a plus.

• Basic Front-End: HTML/CSS (Basic knowledge preferred).

• Version Control: Git/GitHub (Preferred).

• Prototyping/Animation: Advanced prototyping tools, motion design software (Nice to have).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) to understand performance data and inform optimizations.

CRM & Automation:

• While not a direct CRM role, understanding how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial.

📝 Enhancement Note: The emphasis on specific platforms like Webflow and Framer, alongside design tools, highlights the operational requirement for hands-on technical execution. The inclusion of "analytics & reporting" and "CRM & automation" reflects the need for the candidate to understand the broader GTM tech stack and how their work contributes to it.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results, especially in conversion rates and campaign effectiveness.

• User-Centric: Designing and developing with the end-user experience and behavior as a primary consideration.

• Efficiency & Speed: The ability to execute quickly and launch assets and pages without compromising quality.

• Collaboration: Working effectively within a remote team, communicating clearly and proactively.

• Continuous Improvement: A mindset of learning, testing, and iterating to optimize outcomes.

• Ownership: Taking full responsibility for projects from concept to completion.

Collaboration Style:

• Remote-First: Proficient in asynchronous and synchronous communication via digital platforms.

• Cross-Functional Integration: Working closely with marketing strategists, copywriters, and campaign managers to ensure cohesive GTM efforts.

• Feedback-Oriented: Open to constructive criticism and iterative feedback to refine designs and development.

• Proactive Communication: Regularly updating stakeholders on progress, challenges, and timelines.

📝 Enhancement Note: The cultural values are inferred from the role's responsibilities and the nature of performance marketing operations, emphasizing results, efficiency, and collaborative execution in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deliver high-performing assets and pages quickly in a fast-paced marketing environment.

• Translating Data to Design: Effectively interpreting performance data and user behavior to inform creative and development decisions.

• Independent Execution: Operating with a high degree of autonomy, requiring strong self-management and problem-solving skills.

• Staying Current: Keeping pace with evolving design trends, platform updates (Webflow, Framer), and digital marketing best practices.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Deepen expertise in conversion rate optimization and user experience design principles.

• Platform Specialization: Become a certified expert in Webflow, Framer, or other key development platforms.

• Performance Marketing Insights: Gain a deeper understanding of paid media strategies, analytics, and campaign management.

• Growth Hacking Methodologies: Learn and apply growth-focused strategies to drive user acquisition and engagement.

• Portfolio Expansion: Work on diverse projects for various clients, building a robust and impactful portfolio.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare, while highlighting growth opportunities underscores the role's long-term potential within the operations and marketing technology landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and launching a high-converting landing page from scratch. Walk me through a specific example from your portfolio." (Focus on methodology, tools, and results).

• "How do you balance the need for creative aesthetics with the demands of performance metrics and conversion rates?" (Demonstrate understanding of design's business impact).

• "Imagine a campaign landing page is underperforming. What steps would you take to diagnose the issue and propose solutions?" (Assess problem-solving and analytical skills).

Company & Culture Questions:

• "What attracts you to a role focused on conversion optimization and performance marketing?" (Gauge alignment with the role's core purpose).

• "How do you approach collaboration in a remote, fast-paced environment?" (Assess communication and teamwork skills).

Portfolio Presentation Strategy:

• Quantify Everything: For each project, present clear metrics and KPIs that demonstrate the impact of your work (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z leads generated).

• Storytelling: Frame your projects as solutions to business problems. Explain the context, your strategic approach, the specific design/development choices, and the ultimate outcome.

• Showcase Process: Be ready to discuss your workflow, the tools you used, and any challenges you overcame. This demonstrates your operational capability.

• Focus on Relevance: Tailor your presentation to highlight projects most relevant to conversion-focused landing pages and digital marketing assets.

📝 Enhancement Note: These interview questions are designed to probe the candidate's operational thinking, their ability to connect design/development to business outcomes, and their preparedness for a performance-driven environment.

📌 Application Steps

To apply for this Graphic Designer + Landing Page Developer position:

• Submit your application via the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest conversion-focused landing page designs and ad creative projects. Quantify results wherever possible and clearly articulate your process and impact.

• Tailor Your Resume: Highlight experience with specific tools (Figma, Webflow, Framer) and responsibilities related to landing page development, UX/UI, conversion optimization, and performance marketing. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your experience with specific examples, particularly those demonstrating independent project ownership, problem-solving for conversion issues, and collaboration in a remote setting. Practice presenting your portfolio.

• Research Pavago & Client Context: Understand Pavago's role as an outsourcing partner. While the client is anonymous, be prepared to discuss your interest in working for companies that prioritize growth, performance marketing, and data-driven strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.