Graphic Designer + Landing Page Developer at Pavago

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: El Salvador

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Growth Marketing

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role is focused on creating high-impact creative assets and conversion-optimized landing pages within a performance marketing framework.
Responsibilities span the full lifecycle of landing page creation, from concept and design to independent development and launch.
Requires a unique blend of graphic design skills, landing page development proficiency, and a deep understanding of UX/UI and conversion rate optimization (CRO).
Success is measured by tangible improvements in campaign performance, lead generation, and conversion rates driven by design and development efforts.

📝 Enhancement Note: The role is explicitly positioned as "not a traditional graphic design role," emphasizing a strong analytical and results-driven approach to design and development, directly linking creative output to measurable business outcomes like lead generation and conversion rates. This indicates a focus on Revenue Operations and Growth Marketing principles.

📈 Primary Responsibilities

Design and develop high-performing digital marketing assets, including ad creatives, social media graphics, banners, email visuals, and promotional graphics, ensuring strong visual consistency across campaigns.
Translate campaign messaging into compelling, conversion-focused visuals that drive user engagement and action.
Design modern, responsive, and conversion-focused landing pages using no-code/low-code platforms such as Webflow or Framer.
Independently manage the end-to-end process of landing page creation, from initial concept and design through to development, testing, and launch.
Optimize page layouts, user flows, and overall structure to enhance clarity, engagement, and conversion rates, applying UX/UI best practices to forms, CTAs, and visual hierarchy.
Continuously iterate on and improve existing landing pages and creative assets based on performance insights, user behavior data, and A/B testing results.
Collaborate closely with marketing teams, copywriters, campaign stakeholders, and leadership to execute campaign ideas effectively and meet deadlines.
Ensure all developed pages are fully responsive and perform optimally across desktop, tablet, and mobile devices.

📝 Enhancement Note: The emphasis on "independently manage landing page launches from concept → production" and "launch pages independently" suggests a high degree of autonomy and end-to-end ownership, common in growth-focused marketing operations or specialized creative operations roles. The requirement to "support A/B testing and CRO initiatives" further solidifies this connection to performance marketing and revenue optimization.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field, or equivalent practical experience, is expected.

Experience: 2-5 years of experience in graphic design, with a significant portion focused on digital marketing assets and landing page development. Proven experience in a conversion-focused role is highly valued.

Required Skills:

Proficiency in at least one major design platform: Figma, Adobe XD, or Sketch.
Strong portfolio showcasing:
- Conversion-focused landing pages.
- Paid ad creatives (social media, display banners).
- Digital marketing assets for various campaigns.
- Design work demonstrating an understanding of user behavior and conversion drivers.
Solid understanding of UX/UI principles, responsive design, visual hierarchy, and user behavior analysis.
Hands-on experience building landing pages independently using no-code/low-code platforms, specifically Webflow or Framer.
Ability to independently design, develop, and launch responsive, high-performing landing pages.
Experience optimizing pages for mobile responsiveness, performance, and conversion rates.
Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced remote environment.
Excellent communication and collaboration skills, essential for remote teamwork.

Preferred Skills:

Experience working within performance marketing, growth-focused teams, or paid media environments.
Familiarity with A/B testing methodologies and CRO principles.
Basic front-end development knowledge, including HTML/CSS.
Exposure to modern JavaScript frameworks like React or Next.js.
Experience with animation or motion design for enhanced user engagement.
Familiarity with version control systems like Git/GitHub.
Experience with advanced prototyping tools.
Familiarity with Canva for quick asset creation.

📝 Enhancement Note: The requirement for a "strong portfolio showcasing landing pages, paid ad creatives, digital marketing assets, conversion-focused design work" is critical. For operations roles, this portfolio should ideally demonstrate not just aesthetic quality but also measurable impact, such as improved conversion rates or campaign performance metrics. Candidates should be prepared to articulate the "why" behind their design choices and their contribution to business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Conversion-Focused Design Examples: Showcase landing pages and ad creatives that demonstrably led to improved conversion rates or campaign performance. Quantify results where possible.
End-to-End Project Walkthroughs: Include 1-2 case studies detailing the process from initial brief to final launch, highlighting design decisions, development challenges, and optimization strategies.
Responsive Design Demonstrations: Present examples that clearly illustrate successful adaptation across desktop, tablet, and mobile devices.
Platform Proficiency Showcase: Include projects built using Webflow, Framer, or similar platforms, demonstrating your ability to independently develop and launch.
Visual Consistency and Brand Alignment: Examples that highlight your ability to maintain brand integrity across various assets and campaigns.

Process Documentation:

Workflow Design and Optimization: Be prepared to discuss your personal workflow for managing design and development tasks, including how you prioritize, iterate, and ensure quality.
Implementation and Automation Methods: Detail your approach to building and launching landing pages efficiently, including any time-saving techniques or best practices you employ.
Measurement and Performance Analysis: Articulate how you would track the performance of your designs and landing pages, and what metrics you would focus on to drive optimization.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic capabilities but also serve as evidence of problem-solving, technical execution, and a data-driven approach to design. Candidates should be ready to discuss the ROI of their design work and how their contributions directly impact marketing campaign success and lead generation.

💵 Compensation & Benefits

Salary Range: Given the role's requirements for mid-level experience (2-5 years), specialized skills in Webflow/Framer, and a remote, full-time position in El Salvador, a competitive salary range would typically fall between $30,000 - $50,000 USD annually. This estimate is based on industry benchmarks for similar remote design and development roles in Latin America, considering the preference for US business hours which can sometimes command a premium.

Benefits:

Full-time employment with a remote work arrangement.
Opportunity to work with a client in the US market, potentially gaining exposure to international campaign strategies.
Direct impact on marketing performance and lead generation initiatives.
Potential for growth into senior design, CRO, or growth design roles.
Exposure to a blend of creative design, UX/UI, growth marketing, and technical execution.
Access to a range of design and development tools as listed in the "Tools & Technology Stack" section.

Working Hours: 40 hours per week, with a preference for U.S. Business Hours (EST). This implies a structured workday aimed at facilitating collaboration with US-based teams.

📝 Enhancement Note: The salary estimate is derived from general market data for remote Graphic Designers and Landing Page Developers with specific platform experience (Webflow/Framer) in regions like Latin America, adjusted for the preference for US business hours. Specific benefits beyond the core employment type are not detailed in the original posting and thus are inferred based on standard full-time remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the professional services sector, specifically focusing on providing talent solutions for businesses. The client hiring for this role is within the performance marketing or growth-focused sector, indicating a fast-paced, results-oriented environment.

Company Size: Pavago is a growing company, typically employing between 50-250 employees, indicating a dynamic and potentially agile organizational structure. This size often means opportunities for direct impact and less bureaucracy.

Founded: Data on Pavago's founding date is not publicly available through the provided sources, but its operational presence suggests an established entity in the talent acquisition space.

Team Structure:

The role is part of a client's marketing or growth team, likely comprising individuals from marketing, copywriting, and potentially sales operations.
The Graphic Designer + Landing Page Developer will likely report to a Marketing Manager, Growth Lead, or Creative Director.

Methodology:

Data-Driven Design: Emphasis on using performance insights and user behavior to inform design and development decisions.
Agile Execution: Ability to design and launch assets quickly while maintaining high-quality standards in a fast-paced marketing environment.
Conversion Optimization Focus: A core methodology centered around improving key metrics like conversion rates and lead generation through design and UX enhancements.

Company Website: Pavago.co

📝 Enhancement Note: The company culture is best understood through the lens of the client's needs: performance-driven, fast-paced, and focused on measurable results. Pavago, as the employer of record or talent provider, likely fosters a supportive environment for remote professionals, while the client dictates the day-to-day operational culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level professional (2-5 years of experience). It requires a strong foundation in design and development but also emphasizes independent execution and a direct impact on business metrics, moving beyond purely creative tasks.

Reporting Structure: The role reports to a marketing or growth lead within the client company. Collaboration will be cross-functional, involving marketing teams, copywriters, and other campaign stakeholders.

Operations Impact: The role has a direct and significant impact on revenue operations by:

Increasing lead generation through optimized landing pages.
Improving campaign performance via high-converting creative assets.
Enhancing user experience, which can lead to better customer acquisition and retention.

Growth Opportunities:

Senior Designer/CRO Designer: Advance by deepening expertise in conversion optimization and leading more complex CRO initiatives.
Growth Designer: Evolve into a role focused on leveraging design and development to drive user acquisition and retention strategies.
Creative Lead: Progress to leading creative projects, managing design teams, and shaping brand visual direction for campaigns.
Webflow/Framer Specialist: Become a recognized expert in these platforms, potentially consulting or leading platform-specific development efforts.
Technical Expansion: Develop further in HTML/CSS, React, or other front-end technologies to broaden development capabilities.

📝 Enhancement Note: The growth trajectory is clearly outlined, emphasizing a move towards specialized roles within growth marketing and conversion optimization. This suggests an environment where demonstrable impact on key business metrics (lead generation, conversion rates) is highly valued and rewarded with advancement opportunities.

🌐 Work Environment

Office Type: Fully Remote. This means there is no physical office requirement, offering flexibility in location as long as El Salvador is the primary country of residence.

Office Location(s): El Salvador. Candidates must be legally based and authorized to work in El Salvador.

Workspace Context:

Collaborative Remote Environment: While fully remote, the role requires close collaboration with marketing teams, copywriters, and stakeholders, necessitating strong communication tools and practices.
Tool Accessibility: Access to industry-standard design and development tools will be crucial for productivity. The posting lists Figma, Adobe XD, Sketch, Webflow, Framer, Canva, HTML/CSS, GitHub, and Google Workspace, indicating the expected technological environment.
Team Interaction: Regular virtual meetings, project updates, and collaborative sessions via platforms like Google Workspace are anticipated.

Work Schedule: A standard 40-hour work week is expected, with a preference for U.S. Business Hours (EST). This schedule is designed to align with the client's operational hours, facilitating real-time communication and collaboration on campaigns.

📝 Enhancement Note: The preference for EST hours for a remote role in El Salvador suggests a need for candidates who can adapt their working schedule to overlap significantly with US East Coast business hours, ensuring effective communication and project alignment with the client.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening Call: A brief introductory call to assess basic qualifications, interest, and cultural fit. Be prepared to articulate your understanding of conversion-focused design.
Recruiter Interview: A more in-depth discussion with a recruiter (likely from Pavago) to evaluate experience, skills, and alignment with the role's core requirements.
Client Interview: A technical interview with the client's hiring manager or team. This is where your portfolio will be thoroughly reviewed, and you'll likely face scenario-based questions related to design challenges, landing page development, and CRO strategies.
Offer & Onboarding: Successful candidates will receive an offer and begin the onboarding process.

Portfolio Review Tips:

Quantify Impact: For each project, clearly state the objective, your role, the tools used, and—most importantly—the results achieved (e.g., "Increased landing page conversion rate by 15%," "Reduced bounce rate by 10%").
Showcase the Process: For landing page examples, include screenshots of different stages: wireframes, mockups, and final responsive views. For ad creatives, show variations and context of their use.
Highlight Independence: For landing page projects, emphasize your ability to take them from brief to launch independently, detailing the specific platforms and tools used.
Demonstrate Conversion Thinking: Articulate why you made specific design choices, linking them directly to user behavior, conversion funnels, and desired outcomes. Explain how UX/UI principles were applied to drive conversions.
Tailor to the Role: Ensure your portfolio prominently features work relevant to performance marketing, ad creatives, and conversion-focused landing pages, aligning with the job description's emphasis.

Challenge Preparation:

Design Scenario: Be prepared for a hypothetical scenario where you're asked to design a landing page for a specific campaign objective or improve an existing page's conversion rate. Outline your approach, key design elements, and how you'd measure success.
Tool Proficiency: Expect questions about your experience with Figma, Webflow, Framer, and other listed tools. Be ready to discuss specific features you leverage for efficiency and effectiveness.
CRO Principles: Be ready to discuss your understanding of A/B testing, user journey mapping, and how design influences user behavior and conversion rates.

📝 Enhancement Note: The interview process is structured to assess both technical skills and a conversion-oriented mindset. Candidates should prepare to "sell" their design and development work not just on aesthetics but on its tangible contribution to business goals, a key aspect of operations roles.

🛠️ Tools & Technology Stack

Primary Tools:

Design: Figma (primary expected tool), Adobe XD, Sketch (proficiency in at least one required).
Landing Page Development: Webflow, Framer (hands-on experience required), or similar no-code/low-code platforms.
Asset Creation: Canva (nice to have, for quick asset generation).

Analytics & Reporting:

While not explicitly listed as primary tools, a strong candidate will be familiar with using analytics platforms (e.g., Google Analytics) to understand user behavior and measure campaign performance of their designs.

CRM & Automation:

No specific CRM or automation tools are mentioned as primary requirements, but understanding how landing pages integrate with CRMs (e.g., for lead capture) is beneficial.

Development & Version Control:

Basic Front-end: HTML/CSS knowledge is a plus.
Frameworks: React, Next.js (nice to have).
Version Control: Git/GitHub (nice to have).
Prototyping: Advanced prototyping tools (nice to have).

📝 Enhancement Note: The emphasis on Webflow and Framer is significant. Candidates should highlight extensive experience with these platforms, particularly in building responsive, functional, and conversion-optimized pages independently. Proficiency in Figma is also a core requirement for the design aspect.

👥 Team Culture & Values

Operations Values:

Performance & Results-Oriented: A strong focus on achieving measurable outcomes, with design and development directly contributing to lead generation, conversion rates, and campaign success.
Efficiency & Speed: The ability to execute quickly and launch assets and pages rapidly without sacrificing quality, reflecting the fast-paced nature of performance marketing.
Data-Driven Decision Making: Utilizing performance data, user behavior insights, and A/B testing results to inform design choices and optimize user experiences.
Collaboration & Communication: Open communication channels and a collaborative spirit are essential for effective remote teamwork with marketing teams and stakeholders.
Ownership & Autonomy: Taking full responsibility for projects from conception to launch, demonstrating self-sufficiency and initiative.

Collaboration Style:

Cross-functional Integration: Working closely with marketing teams, copywriters, and campaign managers to ensure design and development efforts are aligned with overall campaign objectives.
Feedback-Driven Iteration: A culture that embraces constructive feedback to continuously improve designs, pages, and campaign performance.
Agile Project Management: A dynamic approach to project execution, allowing for quick turnarounds and adaptations based on campaign needs and performance data.

📝 Enhancement Note: The core values revolve around driving tangible business results through design and development. Candidates should demonstrate an understanding that their role is not just about creating visually appealing work but about creating work that performs and converts, a key characteristic of successful operations professionals in growth-focused environments.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Aesthetics with Performance: The primary challenge is to create visually appealing designs that also serve as highly effective conversion tools, requiring a constant focus on both form and function.
Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of performance marketing campaigns means adapting quickly, iterating on designs, and launching new pages or assets frequently.
Independent Execution: As a remote, autonomous role, success hinges on self-motivation, strong time management, and the ability to troubleshoot and solve problems independently.
Measuring Design Impact: Clearly attributing improvements in conversion rates or campaign performance directly to design and development efforts requires robust tracking and analytical skills.

Learning & Development Opportunities:

Specialized Skill Development: Deepen expertise in conversion rate optimization (CRO), UX/UI best practices, and advanced techniques within Webflow or Framer.
Performance Marketing Acumen: Gain a deeper understanding of performance marketing strategies, paid media, and growth hacking methodologies.
Technical Skill Enhancement: Opportunity to learn or improve skills in HTML/CSS, JavaScript frameworks (React, Next.js), and potentially animation or motion design.
Career Advancement: Clear pathways exist to move into senior design, CRO, or growth-focused roles, or even leadership positions.

📝 Enhancement Note: The challenges are directly tied to the nature of performance marketing and remote work. Candidates who can highlight their ability to overcome these challenges through proactive problem-solving, continuous learning, and a results-oriented mindset will be highly attractive.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a landing page that aims to maximize lead generation for a new product launch." (Focus on user journey, conversion points, A/B testing considerations).
"How do you balance creative aesthetic appeal with the need for high conversion rates in your designs?" (Discuss trade-offs, data-driven decisions, and UX principles).
"Walk us through a time you had to optimize an existing landing page. What was your approach, and what were the results?" (Prepare a case study with metrics).

Company & Culture Questions:

"What interests you about working at the intersection of design, performance marketing, and conversion optimization?"
"How do you stay updated on the latest design trends and conversion optimization best practices?"
"Describe your experience working remotely and collaborating with distributed teams."

Portfolio Presentation Strategy:

Structure: Organize your portfolio logically, perhaps by project type (landing pages, ad creatives) or by impact (highest conversion improvement).
Storytelling: For each key project, tell a story: the challenge, your solution (design/development choices), and the measurable outcome. Use clear, concise language.
Metrics First: When presenting, lead with the key metrics and results you achieved. Then, explain how your design and development work contributed to those results.
Tool Demonstration: Be ready to briefly demonstrate your proficiency with tools like Figma and Webflow/Framer, perhaps by showing specific features or workflows you use for efficiency.
Address the "Why": Be prepared to justify every design decision by explaining its purpose in driving user engagement or conversion.

📝 Enhancement Note: Interview preparation should focus on demonstrating a "conversion-first" mindset. Candidates should be ready to quantify their achievements and articulate how their design and development skills directly contribute to business objectives like lead generation and revenue growth.

📌 Application Steps

To apply for this Graphic Designer + Landing Page Developer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your submitted portfolio prominently features conversion-focused landing pages and ad creatives. Tailor your presentation to highlight your experience with Webflow/Framer and your ability to drive measurable results.
Resume Optimization: Update your resume to include keywords from the job description, such as "Conversion Rate Optimization," "Webflow," "Framer," "Figma," "Performance Marketing," "UX/UI," and "Landing Page Development." Quantify your achievements wherever possible.
Interview Preparation: Practice articulating your design process, your understanding of conversion psychology, and how you use data to inform your work. Be ready to discuss specific projects from your portfolio in detail.
Company Research: Familiarize yourself with Pavago and the general landscape of talent solutions for remote workers. Understand the client’s industry (performance marketing/growth) to better tailor your responses to their specific needs and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer + Landing Page Developer