Senior Brand Designer II

📍 Job Overview

Job Title: Senior Brand Designer II Company: Articulate Location: United States Job Type: Full-time - Remote Category: Marketing & Design Operations Date Posted: October 1, 2025 Experience Level: 8+ Years Remote Status: Fully Remote (USA)

🚀 Role Summary

• Shape and evolve Articulate's visual brand identity across all touchpoints, from digital campaigns to experiential events.
• Lead the conceptualization and execution of large-scale brand campaigns, focusing on compelling visual storytelling and emotional resonance.
• Drive the development and implementation of robust brand systems and cohesive brand experiences.
• Act as a senior design mentor, guiding and uplifting other designers within the team through feedback and expertise sharing.
• Champion design thinking and introduce new workflows to enhance team efficiency and elevate strategic design output.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer II, indicating a need for significant individual contribution and leadership in design strategy and execution, without direct management responsibilities. The emphasis on "systems-level design thinking" and "leading through influence" suggests a strategic, architect-level design function crucial for maintaining brand consistency and impact across a growing organization.

📈 Primary Responsibilities

• Spearhead the development and evolution of Articulate's brand identity, ensuring consistent application across creative concepts, art direction, events, digital microsites, and large-scale marketing campaigns.
• Drive concept development and visual storytelling for high-impact brand initiatives, creating bold narratives that align with brand and business strategy.
• Execute major identity and branded experience projects, including campaign ideation, asset creation, and event design.
• Ensure design consistency and high fidelity across brand guidelines, toolkits, and cross-medium assets.
• Influence, guide, and oversee specialty designers, external vendors, or other collaborators to ensure project execution meets the highest caliber.
• Independently scope, prioritize, and manage complex design projects, coordinating with stakeholders for on-time delivery and creative excellence.
• Effectively manage cross-functional stakeholders by presenting work with clarity, confidence, and strong creative rationale to enable strategic decision-making.
• Collaborate closely with marketing, messaging, product, production leads, and other design talent to ensure designs are consistent and impactful across all customer touchpoints.
• Act as a creative thought partner to cross-functional teams, articulating design rationale and championing best practices for brand and product experience.
• Partner with production and vendor teams to problem-solve in real time, preserving creative intent during implementation.
• Proactively lead design processes to ensure efficiency and foster collaboration across teams.
• Serve as a mentor to other designers, offering constructive feedback and sharing knowledge to enhance team capabilities.
• Promote a culture of openness, feedback, and inclusivity while evolving the brand design system and visual language.
• Act as a bridge between internal design peers and external collaborators, modeling best practices in communication, quality control, and feedback.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ownership, hands-on execution, and leadership through influence. The role demands not only strong individual design skills but also the ability to guide and elevate the work of others and integrate design thinking across various departments, a hallmark of senior operations-adjacent design roles within GTM functions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design or a related field, or equivalent practical experience.

Experience: 8+ years of design experience with a strong portfolio demonstrating expertise in brand, visual storytelling, and experiential design, preferably within an agency setting or a broad in-house role.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Expertise in visual design, art direction, and brand identity systems.
• Strong understanding of brand storytelling principles and ability to craft compelling visual narratives.
• Proven success in developing and executing brand campaigns.
• Excellent presentation and communication skills, with the ability to articulate creative rationale and align design with strategic business needs.
• Experience mentoring junior designers and providing constructive feedback.
• Demonstrable experience in project management, including scoping, prioritizing, and managing complex design projects.
• Ability to manage cross-functional stakeholders and collaborate effectively with marketing, product, and production teams.
• Self-motivated with the ability to manage multiple projects, meet deadlines, and work resiliently in a collaborative environment.

Preferred Skills:

• Experience working in a SaaS or technology-driven company.
• Experience closely collaborating with marketing teams on campaign development.
• Experience working with fabricators, production teams, developers, and vendors to bring designs to life.
• Familiarity with designing for events and developing branded experiences.

📝 Enhancement Note: The requirement for specific tool proficiency (Figma, Adobe Creative Suite) and extensive experience (8+ years) points to a role that requires not just creative talent but also a deep understanding of design operations, workflow efficiency, and system implementation. The emphasis on "systems-level design thinking" and "leading through influence" suggests a need for operational excellence in design delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 8 years of design work, with a strong emphasis on brand identity development, visual storytelling, and experiential design projects.
• Include case studies that demonstrate your ability to lead concept development for large-scale campaigns and brand experiences.
• Highlight projects where you've driven the evolution of a brand's visual identity and ensured its consistent application across diverse touchpoints.
• Present examples of how you've translated brand strategy into compelling visual narratives that resonate with target audiences.
• Include work that illustrates your collaboration with cross-functional teams and external vendors to achieve high-caliber design execution.

Process Documentation:

• Demonstrate a clear understanding of the design process from ideation through to execution and implementation, detailing your approach to each phase.
• Provide examples of how you've developed and maintained brand guidelines and design systems to ensure consistency and scalability.
• Showcase your ability to manage project timelines, scope, and resources effectively, particularly for complex, multi-channel campaigns.
• Illustrate your methodology for presenting creative work to stakeholders, articulating rationale, and driving strategic decision-making.

📝 Enhancement Note: Given the Senior Brand Designer II title and the responsibilities outlined, a portfolio is not just a showcase of past work but a demonstration of process, strategic thinking, and operational capability in design delivery. The emphasis on "systems-level design thinking" and "leading through influence" implies that portfolio pieces should not only be aesthetically strong but also illustrate efficient workflows and scalable solutions.

💵 Compensation & Benefits

Salary Range: $122,600 - $183,800 USD per year for all US locations.

Benefits:

• Bonus eligibility.
• A robust suite of benefits (details available via the provided link).
• Opportunity to work remotely from anywhere within the United States.
• Potential for occasional travel for company events.

Working Hours: This is a full-time, remote position. While specific daily hours are not detailed, a standard 40-hour work week is implied. The remote nature offers flexibility in structuring the workday, provided all responsibilities and collaborations are met.

📝 Enhancement Note: The salary range is competitive for a senior-level design role in the US, reflecting the specialized skills and strategic impact expected. The "robust suite of benefits" is a key draw for experienced professionals seeking comprehensive support. The remote-only nature for US-based employees is a significant operational advantage for talent acquisition and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS) for workplace training and learning platforms. Articulate is a leader in providing creator tools for online workplace training, serving enterprises and SMBs.

Company Size: Articulate has over 118,000 customers globally, indicating a significant market presence. The internal team size is not explicitly stated but implied to be substantial enough to require a Senior Brand Designer II and support a robust operational structure.

Founded: Founded in 2002 by Adam Schwartz.

Team Structure:

• The role operates within a design team, likely part of a larger marketing or creative department.
• While not a management role, the Senior Brand Designer II will act as a mentor and guide for other designers, implying a collaborative and growth-oriented team environment.
• Close collaboration is expected with marketing, messaging, product, and production leads, highlighting a cross-functional, integrated operational approach.

Methodology:

• Articulate emphasizes a "human-centered organization" with values centered on honoring humanity, connectedness, grace, and responsibility.
• The company strives for equity, sustainability, and empowerment in its workplace.
• Design processes are expected to be data-driven, focused on efficiency, and geared towards creating impactful brand experiences.
• A culture of openness, feedback, and inclusivity is promoted.

Company Website: https://www.articulate.com/

📝 Enhancement Note: Articulate's commitment to a human-centered approach, equity, and empowerment suggests a supportive and progressive work environment. For a designer, this translates to a culture that values thoughtful contributions, open communication, and a focus on creating meaningful experiences for both internal teams and external customers. The SaaS industry context means understanding how design supports product adoption, customer engagement, and brand perception in a competitive tech landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Brand Designer II, representing a high level of individual contributor expertise within the design function. It bridges creative execution with strategic brand development and mentorship, serving as a key operational asset for brand consistency and impact.

Reporting Structure: While not explicitly stated, the role likely reports to a Design Director, Creative Director, or Head of Marketing/Brand. The Senior Designer is expected to influence and guide peers and collaborators rather than directly manage a team.

Operations Impact: The Senior Brand Designer II is critical to Articulate's Go-To-Market (GTM) strategy by shaping the visual narrative that attracts and retains customers. Their work directly impacts brand perception, campaign effectiveness, and the overall customer experience, which are key drivers of revenue and market share in the SaaS industry. By leading visual identity and campaign development, this role ensures that Articulate's brand message is clear, compelling, and consistently communicated.

Growth Opportunities:

• Skill Advancement: Deepen expertise in brand systems, experiential design, and large-scale campaign development. Opportunities to lead more complex, high-visibility projects.
• Mentorship & Leadership: Further develop leadership skills through mentoring junior designers and influencing cross-functional teams. Potential to take on more strategic design leadership roles within the organization or specialize in areas like design operations.
• Industry Exposure: Contribute to a leading SaaS company's brand, gaining experience in a fast-paced technology environment. Potential to represent Articulate at industry events or through thought leadership in design.

📝 Enhancement Note: The progression from Senior Brand Designer II suggests a path toward Design Lead, Art Director, or specialized roles in Brand Operations or Design Systems Management. The emphasis on influencing without direct authority is a critical skill for operational leadership in design.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their homes anywhere within the United States.

Office Location(s): United States (Remote). Occasional travel for company events may be required, necessitating flexibility.

Workspace Context:

• Collaborative Environment: The role thrives on close collaboration with marketing, product, and production teams, facilitated through digital communication tools and virtual meetings.
• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and collaboration platforms is assumed, enabling efficient remote work and creative output.
• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions will be key to maintaining team cohesion and driving projects forward.

Work Schedule: Full-time, remote. While specific hours are flexible, adherence to project deadlines and availability for collaborative sessions across US time zones is essential. The nature of the role supports structured workdays focused on deep creative work interspersed with collaboration.

📝 Enhancement Note: The fully remote nature of this role is a significant aspect of the work environment, requiring strong self-discipline, effective digital communication, and comfort with virtual collaboration tools. The potential for occasional travel indicates a hybrid approach to team building and strategic in-person events, balancing remote flexibility with essential face-to-face interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, detailing specific projects, their role, process, and outcomes. This will include discussions on brand strategy, visual storytelling, and system design.
• Skills-Based Interviews: Interviews focusing on design thinking, problem-solving, and technical proficiency with tools like Figma and Adobe Creative Suite.
• Cross-Functional Interviews: Meetings with stakeholders from marketing, product, or production to assess collaboration, communication, and ability to align creative with business objectives.
• Mentorship Discussion: Evaluation of the candidate's ability to mentor and provide constructive feedback to other designers.
• Final Interview: Likely with senior leadership to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the Senior Brand Designer II responsibilities: brand identity evolution, large-scale campaigns, visual storytelling, and systems design.
• Detail Your Process: For each project, clearly articulate your approach, from initial concept and research to execution and outcomes. Highlight how you solved specific design challenges and met business objectives.
• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrates the success of your designs. How did your work impact brand perception, campaign engagement, or user experience?
• Showcase Collaboration: Include examples of how you worked with cross-functional teams, managed stakeholders, and incorporated feedback.
• Highlight Mentorship: If possible, include examples or descriptions of how you've guided or mentored other designers.
• Tool Proficiency: Ensure your work implicitly or explicitly demonstrates advanced skills in Figma and Adobe Creative Suite.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge that might involve developing a concept for a campaign, refining an existing brand element, or solving a visual communication problem relevant to Articulate's business.
• Presentation Skills: Practice articulating your design rationale clearly and concisely, focusing on strategic alignment and impact. Be ready to defend your creative decisions and discuss trade-offs.
• Company Research: Thoroughly research Articulate's current brand, products, and market position to tailor your responses and demonstrate genuine interest. Understand their "human-centered" values and how design can embody them.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-focused nature of this senior role. Applicants should prepare to demonstrate not just creative talent but also strategic thinking, process management, and the ability to translate business needs into impactful visual solutions. The mentorship aspect is also a key differentiator for senior roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Expect proficiency in advanced features, components, and auto-layout.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, compositing, and high-fidelity asset creation.
  • Illustrator: For vector graphics, logo design, and detailed illustrations.
  • InDesign: For layout design, brand guidelines, and print collateral development.

Analytics & Reporting: While not primary tools for a designer, understanding how design impacts metrics is crucial. Familiarity with analytics platforms (e.g., Google Analytics, product analytics tools) and data visualization tools (e.g., Tableau, Looker) to interpret campaign performance and user behavior data is beneficial.

CRM & Automation: Understanding how branding integrates with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to ensure consistent brand messaging across all customer touchpoints.

Project Management & Collaboration:

• Asana, Jira, or similar: For project tracking, task management, and workflow coordination.
• Slack, Microsoft Teams: For internal communication and team collaboration.
• Miro, Mural: For virtual whiteboarding, brainstorming, and collaborative ideation.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The mention of "systems-level design thinking" strongly implies expertise in creating and managing scalable design systems within Figma. Understanding how design outputs integrate with marketing automation and CRM platforms is key for a GTM-aligned role.

👥 Team Culture & Values

Operations Values:

• Human-Centered: Design decisions should prioritize user experience and empathy, reflecting Articulate's core values.
• Collaboration: Openness to feedback, cross-functional teamwork, and shared problem-solving are paramount.
• Excellence & Quality: A commitment to high-fidelity execution and maintaining brand integrity across all touchpoints.
• Innovation & Growth: Encouragement to introduce new workflows, explore creative solutions, and continuously learn.
• Equity & Inclusivity: Designing with a consideration for diverse audiences and fostering an inclusive brand representation.

Collaboration Style:

• Partnership: Working closely with marketing, product, and production teams as a strategic partner, not just an order-taker.
• Influence & Rationale: Presenting work with clear strategic rationale to guide decision-making and gain buy-in.
• Feedback-Driven: Actively seeking and providing constructive feedback to elevate design quality and team capabilities.
• Process-Oriented: Proactively shaping and improving design processes for efficiency and effectiveness.

📝 Enhancement Note: The emphasis on "human-centered," "equity," and "inclusivity" suggests a design culture that is not only about aesthetics but also about purpose and impact. As a Senior Brand Designer, embodying these values in your work and mentorship will be critical for cultural alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Ensuring a unified brand experience across a wide range of digital, print, and experiential touchpoints for a global customer base.
• Balancing Creative Vision with Business Objectives: Translating strategic goals and marketing needs into compelling, effective visual designs that also push creative boundaries.
• Leading Through Influence: Guiding and uplifting other designers and cross-functional teams without direct management authority, requiring strong communication and persuasive skills.
• Adapting to Evolving Design Trends and Technologies: Staying ahead of industry shifts and integrating new tools and methodologies to maintain Articulate's visual edge.

Learning & Development Opportunities:

• Advanced Design Systems: Deepen expertise in building, scaling, and maintaining complex design systems.
• Experiential & Campaign Design: Gain extensive experience in large-scale brand campaigns, event design, and creating immersive branded experiences.
• Mentorship & Leadership Development: Refine leadership capabilities through formal and informal mentorship, potentially leading design initiatives or contributing to design operations strategy.
• SaaS Industry Insights: Develop a deeper understanding of brand strategy within the technology and SaaS sectors, learning how design directly impacts customer acquisition and retention.

📝 Enhancement Note: The challenges are typical for senior roles in growing tech companies, requiring strategic problem-solving and strong interpersonal skills. The growth opportunities offer a clear path for career advancement and skill specialization within the design and operations domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Articulate's brand identity to better reflect our 'human-centered' values across all touchpoints?" (Focus on process, research, and strategic rationale.)
• "Describe a time you led the concept development for a large-scale brand campaign. What was your process, what challenges did you face, and what was the outcome?" (Highlight storytelling, execution, and impact.)
• "How do you ensure design consistency and quality when working with external vendors or collaborating with other internal teams?" (Emphasize process, communication, and quality control.)
• "Walk us through a project where you had to influence stakeholders to adopt a particular design direction. What tactics did you use?" (Demonstrate persuasive communication and strategic alignment.)

Company & Culture Questions:

• "What excites you about Articulate's mission and our focus on a 'human-centered' organization?" (Show genuine interest and alignment with values.)
• "How do you approach mentoring junior designers, and what is your philosophy on fostering an inclusive design culture?" (Assess leadership and team-building potential.)
• "How do you see design contributing to Articulate's business objectives in the SaaS industry?" (Connect design work to business impact and revenue.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear narrative for each project: the challenge, your solution, your role, the process, and the quantifiable or qualitative results.
• Strategic Context: For each project, explain the business or brand objective it aimed to address.
• Process & Tools: Detail your design process and highlight your proficiency with Figma and Adobe Creative Suite. Show how you used these tools to achieve specific outcomes.
• Collaboration & Influence: If applicable, describe how you collaborated with others and influenced decisions.
• Conciseness: Be mindful of time; focus on the most impactful projects and be prepared to answer questions about others.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational efficiency in design, and strong communication skills, in addition to creative talent. Be ready to articulate how your design work directly supports business goals and aligns with Articulate's unique culture.

📌 Application Steps

To apply for this Senior Brand Designer II position:

• Submit your application through the Articulate careers portal via the provided link.
• Customize Your Resume: Tailor your resume to highlight experience in brand identity, visual storytelling, campaign development, and mentorship, using keywords from the job description.
• Refine Your Portfolio: Ensure your portfolio prominently features projects demonstrating advanced Figma and Adobe Creative Suite skills, strategic concept development, and successful brand system implementation. Prepare case studies that detail your process and impact.
• Prepare Your Presentation: Practice presenting your portfolio with a focus on strategic rationale, collaborative processes, and quantifiable results. Be ready to discuss your approach to mentorship and team culture.
• Research Articulate: Deeply understand Articulate's mission, values ("human-centered"), products, and target audience to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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