Product Designer Senior | CRM Client Facing | Full Remote

📍 Job Overview

Job Title: Product Designer Senior | CRM Client Facing | Full Remote

Company: Loft

Location: São Paulo, São Paulo, Brazil

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: January 23, 2026

Experience Level: Senior (5-10 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design and evolve complex CRM user journeys and interfaces with a focus on productivity, clarity, and scalability for B2B/SaaS products.

• Drive product discovery, translating user needs and business objectives into impactful design solutions.

• Develop and iterate on user experience (UX) and user interface (UI) designs, accounting for states, errors, and edge cases.

• Collaborate closely with engineering and cross-functional stakeholders to ensure seamless product development and delivery.

• Create modular design experiences that cater to diverse user segments and profiles, maintaining a high standard of quality and consistency.

📝 Enhancement Note: While the title is "Product Designer Senior," the core responsibilities heavily lean into UX/UI design with a specific focus on a B2B/SaaS CRM product. This role requires a deep understanding of user workflows, stakeholder management, and the ability to translate complex business needs into intuitive user interfaces. The "client-facing" aspect suggests direct interaction with internal users of the CRM or potentially external partners who utilize it.

📈 Primary Responsibilities

• Evolve core CRM workflows to enhance user productivity, streamline operations, and improve overall clarity for internal users.

• Lead product discovery initiatives, conducting user research, analyzing data, and synthesizing insights to inform design decisions and identify opportunities.

• Design comprehensive UX/UI solutions for complex product features, meticulously considering various states, error handling, and edge cases to ensure robustness.

• Develop and iterate on user flows, wireframes, prototypes, and high-fidelity designs, utilizing evidence from user testing, experiments, and analytics to validate solutions.

• Architect and design modular user experiences that can be adapted and scaled across different customer segments, user profiles, and product offerings while maintaining a consistent design language.

• Define Minimum Viable Products (MVPs) for new features and modules, outlining iterative development plans and future evolution strategies.

• Prioritize design initiatives and negotiate trade-offs with stakeholders based on potential business impact and user value.

• Collaborate with cross-functional teams, including product management, engineering, and potentially marketing or sales operations, to ensure alignment and successful product implementation.

• Work closely with foundational design teams (e.g., Design Systems, UI Kits) to ensure end-to-end consistency and leverage existing design patterns.

📝 Enhancement Note: The responsibilities emphasize a senior-level contribution, requiring the designer to not only execute but also to lead discovery, define strategy, and manage stakeholder relationships. The focus on "legacy" and "incremental evolution" suggests a need to balance new feature development with the optimization of existing systems, a common challenge in mature B2B/SaaS products.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience in B2B/SaaS product design, with a strong portfolio showcasing work on complex, recurring-use products.

• Demonstrated experience evolving and improving existing product features while maintaining design consistency and user experience integrity.

• Track record of successfully taking products or features from 0 to 1, including MVP definition, hypothesis testing, and iterative development.

• Experience designing modular and scalable user experiences tailored for different segments or user profiles.

• Deep understanding of UX/UI principles, including information architecture, user flows, interaction design, states, errors, and edge cases.

• Strong ability in prioritization, negotiation, and stakeholder management, with a focus on driving impact.

• Proficiency in validating design decisions through evidence-based methods such as user testing, A/B experiments, and data analysis.

Required Skills:

• B2B/SaaS Product Design: Expertise in designing for business-to-business software, focusing on user efficiency and business outcomes.

• UX/UI Design: Comprehensive knowledge of user-centered design principles, wireframing, prototyping, and visual design.

• Prototyping & Validation: Skill in creating interactive prototypes and conducting user validation to iterate on designs.

• Modular Design: Ability to design flexible and scalable components and systems that can be adapted across various contexts.

• Information Architecture: Strong understanding of structuring complex information and navigation within digital products.

• Stakeholder Management: Proven ability to collaborate with and influence cross-functional teams and leadership.

• Communication: Excellent verbal and written communication skills for design presentations and team collaboration.

Preferred Skills:

• Design Systems: Experience contributing to or utilizing design systems and style guides for consistent product scaling.

• Cross-Sell/Upsell Ecosystems: Familiarity with designing user journeys that facilitate cross-selling and upselling within integrated product suites.

• Entitlement Design: Experience designing user interfaces that manage access, permissions, and feature limitations based on plans or profiles.

• AI in Product: Exposure to designing with or for AI-powered features, such as assistants or agents, and understanding their UX implications.

• Legacy System Evolution: Experience in modernizing or incrementally improving established, complex software systems.

📝 Enhancement Note: The "Senior" title combined with "product of recurrent use" and "legacy" implies a need for a designer who can navigate technical debt and evolving user needs within a mature B2B/SaaS environment, rather than solely focusing on new product launches. The emphasis on "client-facing CRM" also suggests a need for empathy with internal users and a focus on operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end product design processes for B2B/SaaS products.

• Highlight projects that involved evolving existing product features or tackling complex user workflows within a CRM context.

• Include examples of 0→1 product development, illustrating the journey from problem definition to MVP and iteration.

• Present designs for modular systems or experiences that cater to different user segments, showcasing adaptability and scalability.

• Demonstrate a strong understanding of UX/UI principles through detailed breakdowns of information architecture, user flows, states, errors, and edge cases.

Process Documentation:

• For each case study, detail the discovery phase, including problem framing and user research methodologies.

• Explain the design process, including wireframing, prototyping, and iterative refinement based on feedback and data.

• Document stakeholder engagement, negotiation of trade-offs, and collaboration with engineering for successful implementation.

• Illustrate how design solutions addressed specific business objectives and user needs, with quantifiable outcomes where possible.

📝 Enhancement Note: Given the senior level and the focus on CRM evolution, a portfolio should prominently feature case studies that demonstrate strategic thinking, problem-solving for complex systems, and the ability to drive measurable impact in a B2B/SaaS environment. Evidence of managing trade-offs and working with legacy systems will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Caju Card: Flexible benefits covering Meal, Food, Mobility, Health, Home Office, Culture, and Education, offering significant flexibility.

• Health Insurance: Sulamerica (Comprehensive medical coverage).

• Dental Insurance: Sulamerica (Dental care services).

• Life Insurance: Financial protection for beneficiaries.

• WellHub: Access to a wide network of gyms and fitness activities across Brazil.

• Wellz Platform: Dedicated mental health support and resources.

• Flexible Vacation: Freedom to schedule vacation time according to personal needs.

• Day Off: Additional paid time off opportunities.

• Parental Leave: Extended leave for new parents.

• Guapeco: Discounted pet health insurance plan.

• Home Office Support: Resources or stipends for remote work setup.

Working Hours:

• Full-time position, typically 40 hours per week, with flexibility afforded by the fully remote work arrangement.

📝 Enhancement Note: The comprehensive benefits package, especially the Caju card and Wellz platform, indicates a company that prioritizes employee well-being and flexibility. The salary estimate is a general guideline and actual compensation will depend on Loft's internal structure and the candidate's specific qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (PropTech), Real Estate Services. Loft operates in a dynamic and competitive market, leveraging technology to disrupt traditional real estate processes.

Company Size: Loft is a well-established scale-up, likely employing several hundred to over a thousand employees, indicating a structured environment with opportunities for growth and impact.

Founded: Loft was founded in 2018, positioning it as a relatively young but rapidly growing company that has achieved significant market presence.

Team Structure:

• The Design team at Loft is likely structured to support various product areas, with a focus on collaboration and a shared mission. This role is part of the Design team, working on the CRM product.

• As a Senior Product Designer, you will likely report to a Design Lead or Head of Design, with close collaboration with Product Managers, Engineers, and potentially other designers specializing in different product areas or foundational elements.

Methodology:

• Data-driven decision-making is clearly emphasized, with a focus on using evidence from tests, experiments, and analytics to guide design choices.

• Workflow planning and optimization are core to the role, particularly within the CRM context, aiming for increased productivity and clarity.

• Automation and efficiency practices are implied by the focus on CRM evolution and streamlining operations.

Company Website: https://loft.com

📝 Enhancement Note: Loft's rapid growth and focus on innovation in the PropTech space suggest a fast-paced, dynamic work environment. The emphasis on transforming complexity into confidence and creating simple, smart, and accessible experiences points to a user-centric culture that values both strategic thinking and meticulous execution in design.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," implying a level of autonomy, strategic input, and experience that goes beyond junior or mid-level designers. You are expected to lead initiatives, mentor others, and make significant contributions to product strategy. The "Product Designer Senior | CRM Client Facing" title suggests a specialized track within product design, focusing on internal business tools that are critical for operations and client management.

Reporting Structure: You will likely report to a Design Manager, Head of Design, or a Director of Product. You will work closely with Product Managers and Engineering Leads responsible for the CRM product. This structure facilitates collaboration and ensures alignment with broader product and business goals.

Operations Impact: As a Senior Product Designer on the CRM, your work will directly impact the efficiency and effectiveness of Loft's internal operations, sales, and customer success teams. By improving the CRM's usability and functionality, you will contribute to increased productivity, better client management, faster deal cycles, and ultimately, revenue growth and operational cost savings. Your designs will shape how Loft's internal teams interact with clients and manage their business.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B/SaaS CRM design, complex system evolution, and user productivity optimization.

• Leadership Development: Opportunities to mentor junior designers, lead design sprints for major features, and contribute to design strategy discussions.

• Cross-Functional Influence: Grow your ability to influence product roadmaps and business strategy through impactful design solutions and strong stakeholder management.

• Broader Product Exposure: Potential to move into designing other critical internal tools or customer-facing products within Loft's ecosystem.

• Industry Recognition: Contributing to a successful PropTech company can enhance your professional profile and open doors to future opportunities in tech and design.

📝 Enhancement Note: The "client-facing" aspect of the CRM role implies a significant operational impact. Senior designers in such roles often become subject matter experts in internal tooling and process optimization, which can lead to specialized career paths or leadership in operations-focused design.

🌐 Work Environment

Office Type: The role is "Full Remote," meaning there is no requirement to work from a physical office. This offers maximum flexibility in terms of location and work-life integration.

Office Location(s): While the job posting mentions São Paulo, Brazil, as a derived location, the "Full Remote" status means candidates are not tied to this specific city. However, for practical purposes and potential team alignment, candidates might be expected to be within a specific time zone (e.g., America/Sao_Paulo) for synchronous collaboration.

Workspace Context:

• Collaborative Environment: As a remote role, collaboration will be heavily reliant on digital tools and communication platforms. Expect frequent video calls, asynchronous messaging, and shared digital whiteboards or design tools.

• Operations Tools & Technology: Access to industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite), prototyping tools, and project management platforms will be essential. The company likely provides or supports the necessary software licenses.

• Team Interaction: Regular team meetings, design critiques, and cross-functional syncs will be crucial for staying connected, sharing progress, and receiving feedback.

Work Schedule:

• This is a full-time role, typically requiring 40 hours per week. The fully remote nature allows for flexibility in structuring the workday, enabling individuals to balance personal commitments with work responsibilities, provided they maintain productivity and availability for core team interactions during working hours.

📝 Enhancement Note: The fully remote nature requires strong self-discipline, excellent time management, and proactive communication skills. Candidates should be comfortable working independently and leveraging digital tools to maintain strong connections with their team and stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess your suitability for the role.

• Portfolio Review & Design Challenge: You will likely present your portfolio, discussing key projects, your design process, and the impact of your work. A design challenge, either take-home or live, may be given to assess your problem-solving skills, design thinking, and tool proficiency in a simulated scenario relevant to the CRM product.

• Team Interviews: You will meet with other designers, product managers, and engineers to discuss your experience, collaboration style, and how you approach complex design problems.

• Hiring Manager/Leadership Interview: A final interview with the hiring manager or a senior leader to discuss cultural fit, career aspirations, and overall alignment with Loft's vision.

Portfolio Review Tips:

• Focus on B2B/SaaS & CRM: Tailor your presentation to highlight your most relevant projects, especially those involving complex B2B/SaaS applications or CRM systems.

• Showcase Process & Impact: Don't just show final screens. Walk through your thought process, the problems you solved, the trade-offs you made, and the measurable impact of your designs (e.g., increased efficiency, reduced errors, improved user satisfaction).

• Demonstrate 0→1 and Evolution: Include examples of both creating new features from scratch and improving existing ones, showcasing your ability to handle different stages of product development.

• Highlight Modular Design & Edge Cases: Emphasize your skills in designing adaptable systems and your attention to detail in handling various states, errors, and edge cases.

• Articulate Stakeholder Management: Be prepared to discuss how you collaborated with stakeholders, gathered requirements, and negotiated design decisions.

Challenge Preparation:

• Understand the CRM Context: Research Loft's business and the typical challenges of a B2B CRM system. Consider user personas for internal users (sales, support, operations).

• Focus on Efficiency & Clarity: For any design challenge, prioritize solutions that enhance user productivity, simplify complex tasks, and improve clarity in information display.

• Think Modularity & Scalability: Consider how your proposed solutions could be modular and scalable for future enhancements or different user segments.

• Practice Presenting Your Rationale: Be ready to clearly articulate why you made certain design choices, referencing user needs, business goals, and design principles.

📝 Enhancement Note: For a senior role, expect to dive deep into your decision-making process, strategic thinking, and ability to influence outcomes. The portfolio review is a critical step; ensure it tells a compelling story of your design journey and its impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Highly probable as the primary tool for UI design, prototyping, and collaboration, given its industry prevalence.

• Sketch: Potentially used, especially if the company has a history with it, though Figma is increasingly dominant.

• Adobe Creative Suite (Illustrator, Photoshop): May be used for asset creation or specific graphic design tasks.

• Prototyping Tools (e.g., InVision, Principle, Framer): Used for creating interactive prototypes to test user flows and gather feedback.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: For tracking user behavior on web-based products.

• Product Analytics Platforms (e.g., Mixpanel, Amplitude, Pendo): Crucial for understanding user engagement, feature adoption, and identifying pain points within the CRM.

• Data Visualization Tools (e.g., Tableau, Power BI, Looker): May be used by design or product teams to analyze user data and present insights.

CRM & Automation:

• Salesforce, HubSpot, or a custom-built CRM: The role is specifically focused on designing for a CRM, which could be a widely adopted platform or an in-house solution.

• Jira / Asana / Trello: For project management, task tracking, and Agile development workflows.

• Confluence / Notion: For documentation, knowledge sharing, and design system guidelines.

• Collaboration Tools (e.g., Slack, Microsoft Teams): Essential for daily communication and team interaction.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of how to leverage product analytics tools are likely key technical requirements for this role. The ability to design for complex systems, potentially with custom integrations or specific CRM functionalities, is paramount.

👥 Team Culture & Values

Operations Values:

• Transforming Complexity into Confidence: A core value that implies a commitment to simplifying intricate processes and building trust through clear, reliable solutions.

• Simplicity and Intelligence: Focus on creating intuitive user experiences that are smart and efficient, reducing cognitive load for users.

• Collaboration and Continuous Learning: Emphasis on teamwork, open communication, and a proactive approach to skill development and knowledge sharing.

• User-Centricity and Impact: A dedication to understanding user needs deeply and ensuring that design decisions lead to tangible, positive outcomes for both users and the business.

• Data-Driven Decision Making: Valuing evidence and metrics to inform design choices and measure success.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, and other stakeholders to build cohesive products.

• Open Feedback and Iteration: A culture that encourages constructive feedback, iterative design processes, and a willingness to experiment and learn from failures.

• Shared Ownership: A sense of collective responsibility for the product's success, where design is seen as a critical enabler of business goals.

📝 Enhancement Note: The company's described mission and values suggest a culture that is both ambitious and conscientious, focusing on delivering high-quality, user-friendly solutions while fostering a supportive and growth-oriented team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Legacy Systems: Balancing the need to innovate and introduce new features with the constraints and technical debt of an existing CRM system.

• Stakeholder Alignment: Negotiating priorities and trade-offs with various stakeholders who may have differing needs and perspectives on the CRM's functionality.

• Designing for Diverse Internal Users: Catering to the varied workflows and technical proficiencies of different internal teams (sales, support, operations) who rely on the CRM.

• Maintaining Consistency at Scale: Ensuring design consistency across a complex, evolving product that serves multiple critical business functions.

• Remote Collaboration: Effectively participating in and contributing to a remote team environment, requiring proactive communication and self-management.

Learning & Development Opportunities:

• Deep Dive into CRM Functionality: Gaining expertise in the intricacies of CRM systems and their role in B2B operations.

• Advanced UX/UI for Business Tools: Honing skills in designing for productivity, efficiency, and complex workflows specific to enterprise software.

• Product Strategy Influence: Developing a stronger voice in product strategy discussions and roadmap planning through impactful design contributions.

• Mentorship: Potential to mentor junior designers and learn from experienced product leaders within Loft.

• PropTech Industry Insights: Gaining valuable experience in the rapidly evolving real estate technology sector.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex design challenges within a critical business system. The ability to navigate and improve legacy systems while driving innovation is a highly sought-after skill in the operations and product design fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to evolve a complex, legacy B2B/SaaS product. What were the biggest challenges, and how did you approach them?" (Focus on your process, trade-offs, and impact.)

• "How do you approach designing for internal users with varying technical skills? Walk me through an example of how you ensured a product was accessible and efficient for all." (Highlight your user research and design for accessibility.)

Company & Culture Questions:

• "Based on your understanding of Loft and the PropTech industry, how would you approach designing a CRM feature that aligns with the company's mission to transform complexity into confidence?" (Show you've researched the company and can connect design to its core values.)

• "How do you prefer to collaborate with Product Managers and Engineers, especially in a remote setting?" (Discuss your communication style, feedback mechanisms, and approach to cross-functional partnerships.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your case studies to clearly articulate the problem, your role, the process, the solution, and the quantifiable results.

• Focus on the "Why": For each design decision, explain the rationale behind it, linking it back to user needs, business goals, or technical constraints.

• Showcase CRM/B2B Relevance: Prioritize projects that demonstrate your ability to design for complex business workflows, internal tools, or CRM-like systems.

• Highlight Problem-Solving: Emphasize how you tackled challenges, managed trade-offs, and iterated based on feedback and data.

• Prepare for Deep Dives: Be ready to answer detailed questions about your design choices, your collaboration process, and the impact of your work.

📝 Enhancement Note: For this senior role, interviewers will be assessing your strategic thinking, your ability to lead initiatives, and your understanding of how design contributes to business objectives. Be prepared to discuss your experience with B2B/SaaS products, CRM systems, and working in a fast-paced, remote environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Loft teamtailor portal.

• Customize Your Resume & Portfolio: Tailor your resume to highlight experience in B2B/SaaS product design, CRM systems, UX/UI, and stakeholder management. Ensure your portfolio prominently features relevant case studies showcasing complex problem-solving and measurable impact.

• Prepare Your Portfolio Presentation: Practice walking through your most relevant case studies, focusing on your process, decision-making, and the outcomes achieved. Be ready to discuss your experience with legacy systems and iterative design.

• Research Loft: Understand Loft's business model, mission, and values. Familiarize yourself with the PropTech industry and the typical challenges of internal CRM tools.

• Anticipate Design Challenges: Be prepared for a potential design exercise that assesses your problem-solving skills, design thinking, and ability to create efficient and user-friendly solutions for a CRM context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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