Marketing - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Baltimore Ravens

Location: Owings Mills, Maryland, United States

Job Type: Full-time

Category: Marketing / Creative & Media

Date Posted: April 24, 2026

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and produce a high volume of graphic assets for various marketing initiatives, including events, brand campaigns, and ticket promotions.

• Collaborate with a team of designers and marketing personnel to ensure accurate and timely delivery of all creative materials.

• Conceptualize and execute design solutions that support the Baltimore Ravens' brand identity across print, digital, and in-stadium platforms.

• Contribute to the creation of visual content for social media, digital advertising, videoboard displays, and other fan engagement touchpoints.

• Translate the official style guide into diverse collateral for annual brand campaigns and specific ticketing promotions.

📝 Enhancement Note: This role specifically targets an entry-level Graphic Designer within a professional sports organization, emphasizing production capabilities alongside creative input. The focus is on supporting marketing objectives through visual asset creation for a wide array of platforms and initiatives.

📈 Primary Responsibilities

• Production & Asset Creation:

  • Create and adapt graphics for events, fan activation programs, entertainment groups, brand campaigns, and ticket promotions.
  • Generate alternate versions and formats of creative assets for print, digital, and in-stadium placements, including seasonal updates.
  • Design visual content for social media, digital advertising, email marketing, web banners, and mobile applications.
  • Produce videoboard graphics, stadium signage, and promotional materials for various touchpoints.
  • Design collateral for team publications, apparel, and experiential activations.

• Conceptualization & Innovation:

  • Propose new concepts and creative ideas to enhance existing marketing initiatives and extend brand reach.
  • Develop design solutions to meet diverse requests from across the organization, including Football Operations.
  • Translate the official brand style guide into a wide array of ancillary assets for campaigns.

• Collaboration & Project Management:

  • Work closely with other designers and marketing personnel to ensure project accuracy and timeliness.

  • Collaborate on key ticketing initiatives, including specific game promotions like "Purple Rising" and "Darkness" games.

  • Support fan engagement initiatives such as the Ravens Gaming League and Girls Flag Football.

  • Design creative assets for the Ravens Cheerleaders, Baltimore's Marching Ravens, and the Ravens mascot program.

  • Assist in the development of materials for marketing events like Training Camp, Watch Parties, and "A Purple Evening."

📝 Enhancement Note: The responsibilities highlight a blend of high-volume production work and creative contribution, typical for a junior role in a fast-paced marketing environment. Emphasis is placed on adapting existing brand guidelines and creating variations for diverse media, alongside generating fresh ideas.

🎓 Skills & Qualifications

Education:

Experience:

• 1-2 years of experience in graphic design, preferably within a sports or entertainment entity.

Required Skills:

• Design Software Proficiency: Expert command of Adobe Creative Suite, specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Production Expertise: Strong understanding of file preparation for print, digital, and tangible items (e.g., apparel, giveaways).

• Creative Acumen: Ability to conceptualize and execute compelling advertising, identity packages, and promotional materials.

• Cross-Platform Design: Experience creating assets for print publications, signage, web, email, and social media.

• Attention to Detail: Meticulous approach to design and file management to ensure accuracy.

• Collaboration: Proven ability to work effectively within a team and accept constructive feedback.

• Communication: Strong written and verbal communication skills for clear articulation of ideas and project requirements.

• Learning Agility: Ability to learn quickly and adapt to new tools, processes, and project demands.

Preferred Skills:

• Animation: Experience with animation software and techniques.

• Photography: Skills in photography, including photo management using software like Photoshelter.

• Work Management Tools: Familiarity with project management software such as Asana.

📝 Enhancement Note: The requirements emphasize core design software proficiency and practical production experience. The "good knowledge of the business of sports" suggests a need for candidates to understand the context of their work within a professional sports franchise, not just aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Showcase: A robust portfolio demonstrating a wide range of your design capabilities, including both digital and print executions.

• Project Diversity: Include examples of advertising, identity packages, promotional materials, and collateral for various mediums.

• Brand Adaptation: Showcase your ability to work within established brand guidelines and translate them into diverse assets.

• Production Examples: Highlight work that demonstrates your understanding of file preparation for different output methods (print, digital, merchandise).

• Conceptual Work: Include examples of original concepts and creative problem-solving in your design solutions.

Process Documentation:

• Workflow Understanding: Evidence of understanding how design projects move from concept to final delivery within a marketing or team structure.

• Collaboration Touchpoints: Showcase projects where you collaborated effectively with team members or stakeholders to achieve a design outcome.

• Adaptability: Examples of how you've adapted designs for different platforms or updated existing materials based on project needs.

📝 Enhancement Note: The requirement for a portfolio with "both digital and print executions" is critical. Applicants should curate their portfolio to clearly demonstrate their proficiency across the requested mediums and highlight projects that reflect their ability to support marketing and brand initiatives within a sports context.

💵 Compensation & Benefits

Salary Range: $58,000 - $68,000 annually.

Benefits:

• Health Insurance: Company-paid health and vision insurance.

• Dental Insurance: Dental insurance provided with a minimal employee contribution.

• Retirement Savings: Competitive 401(K) plan.

• Paid Time Off: Generous PTO package including 20 vacation days and 5 personal/sick days.

Working Hours:

• Standard full-time hours, but the role requires flexibility to work evenings, weekends, and holidays as needed, especially during game days and event periods.

📝 Enhancement Note: The salary range provided is specific to the Owings Mills, MD area for an entry-level graphic design role within a professional sports organization. The benefits package is competitive, with a notable emphasis on comprehensive health coverage and a substantial PTO allocation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Sports (NFL)

Company Size: The Baltimore Ravens are a major professional sports franchise. While exact employee numbers for the entire organization are not specified, it's a large entity with multiple departments (Marketing, Football Operations, Sales, etc.) requiring significant creative support.

Founded: The Baltimore Ravens franchise was established in 1996.

Team Structure:

• Marketing Department: This role sits within the Marketing department, specifically under the Brand Strategy & Advertising group.

• Design Team: You will work closely with other graphic designers, reporting to the Sr. Manager, Brand Design.

• Cross-Functional Collaboration: Expect to collaborate extensively with various internal teams, including Marketing personnel, Football Operations, and other departments requiring design support.

Methodology:

• Data-Informed Creativity: While primarily a creative role, understanding the business of sports implies designs should align with marketing objectives and potentially fan engagement data.

• Agile Production: The need for high-volume production and seasonal updates suggests an agile workflow where designs are produced, reviewed, and implemented rapidly.

• Brand Consistency: A strong emphasis on adhering to the official style guide ensures brand integrity across all touchpoints.

Company Website: https://www.baltimoreravens.com/

📝 Enhancement Note: Working for a professional sports team like the Baltimore Ravens means operating in a dynamic, high-visibility environment. The culture likely values teamwork, passion for the sport, and a commitment to delivering quality creative assets that enhance the fan experience and support business goals.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level Graphic Designer position, suitable for individuals with 0-2 years of professional experience. It serves as a foundational role within the creative department of a major sports organization.

Reporting Structure: The Graphic Designer reports to the Sr. Manager, Brand Design, within the Marketing department. This structure provides direct mentorship and guidance from a senior creative leader.

Operations Impact: While not a traditional "operations" role in the revenue or sales ops sense, this position has a significant impact on the marketing operations and brand operations of the Baltimore Ravens. High-quality visual assets are crucial for:

• Brand Perception: Shaping how fans, media, and sponsors view the team.

• Fan Engagement: Driving interaction and excitement through social media, stadium visuals, and event promotions.

• Revenue Generation: Supporting ticket sales, merchandise, and sponsorship activations through compelling creative.

• Operational Efficiency: Providing consistent and on-brand assets to various departments streamlines their communication efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital design, animation, or print production based on project exposure and interest.

• Portfolio Development: Building a strong portfolio with high-profile sports marketing work can open doors to senior design roles within sports or other creative industries.

• Cross-Departmental Exposure: Working with various teams provides insights into different facets of a professional sports organization, potentially leading to career shifts within the Ravens or similar entities.

• Mentorship: Learning from a Sr. Manager and experienced designers offers valuable guidance for career progression.

📝 Enhancement Note: For a junior designer, this role offers a unique platform to build a career within the exciting sports industry. Growth is most likely to come through skill development, successful project execution, and demonstrating a strong understanding of how design serves broader organizational objectives.

🌐 Work Environment

Office Type: This is an on-site position, requiring the Graphic Designer to work from the Baltimore Ravens' facilities in Owings Mills, Maryland.

Office Location(s): The primary work location is Owings Mills, Maryland. This location likely houses the team's operational headquarters, including marketing and creative departments.

Workspace Context:

• Collaborative Studios: The design team likely operates in a shared studio space, fostering a collaborative environment where designers can easily brainstorm, share feedback, and work together on projects.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially advanced hardware and display technology for reviewing designs.

• Team Interaction: Frequent interaction with fellow designers and marketing team members will be a daily occurrence, facilitating quick communication and project alignment.

• Immersive Environment: Being on-site provides direct exposure to the team's operations, events, and overall brand atmosphere, which can be inspiring and informative for creative work.

Work Schedule: The role requires a standard full-time commitment, but candidates must be prepared for flexible hours, including evenings, weekends, and holidays, particularly during the NFL season, major events, and critical campaign launches.

📝 Enhancement Note: The on-site requirement is standard for roles requiring deep integration with a team and access to specific facilities (like stadium branding elements, which might be reviewed on-site). The flexibility in working hours is a critical aspect of the sports industry, especially for creative roles supporting live events and seasonal campaigns.

📄 Application & Portfolio Review Process

Interview Process:

• Online Application: Complete the full application, including any required screening questions.

• Portfolio Submission: Crucially, submit a portfolio that clearly showcases relevant design work. This will be the primary evaluation tool.

• Initial Screening: Review of applications and portfolios by the hiring team to identify candidates with the necessary skills and experience.

• Interview(s): Potential interviews (likely including the Sr. Manager, Brand Design, and other team members) to assess creative thinking, technical skills, collaboration style, and cultural fit.

• Design Challenge (Possible): While not explicitly stated, some roles may involve a short design exercise or a request to expand on portfolio pieces.

• Final Round: May include meeting with additional stakeholders or a final discussion about the role and team.

Portfolio Review Tips:

• Curate Strategically: Select your strongest 5-10 projects that best align with the job description – emphasize sports, marketing, and diverse media.

• Showcase Versatility: Ensure your portfolio includes examples of print, digital, social media, and any other relevant formats mentioned (like videoboard graphics or merchandise).

• Highlight Process: For key projects, briefly explain your creative process, challenges faced, and how your design solved a specific problem or met an objective.

• Brand Alignment: If possible, include work that demonstrates your ability to work within brand guidelines, or create strong brand identities.

• Technical Proficiency: Make sure your work clearly demonstrates mastery of Adobe Photoshop, Illustrator, and InDesign.

• File Preparation: If you have examples of print-ready files or assets optimized for specific digital platforms, mention or showcase this.

• Digital First: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Adobe Portfolio).

Challenge Preparation:

• Research the Ravens: Understand their current branding, recent campaigns, and the overall NFL landscape.

• Review Past Work: Analyze the Ravens' existing marketing materials and social media presence to understand their aesthetic and messaging.

• Practice Articulation: Be ready to discuss your design choices, explain your creative process, and articulate how your skills can benefit the Ravens' marketing efforts.

• Prepare for Questions: Anticipate questions about your experience with specific software, how you handle feedback, and your understanding of sports marketing.

📝 Enhancement Note: The emphasis on completing all application steps, including submitting work samples (portfolio), is paramount. Missing any part can lead to disqualification. Candidates should treat the portfolio as their primary application document and tailor it specifically for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: Essential for raster image editing, digital compositing, and digital asset creation.
  • Adobe Illustrator: Critical for vector graphics, logos, icons, and scalable illustrations.
  • Adobe InDesign: Key for layout design, print production, and creating multi-page documents like publications.

• Work Management Software:

  • Asana (Plus): Familiarity with Asana is a plus, indicating potential for organized workflow management and task tracking.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Photoshelter (Highly Desirable): A platform for managing, storing, and distributing digital assets, particularly photos. This suggests the team may heavily utilize photography and need assistance with asset management.

• Animation Software: Experience with tools like Adobe After Effects would be a significant advantage for creating motion graphics for social media or videoboards.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with Asana and Photoshelter are valuable differentiators, indicating a candidate's readiness to integrate into existing operational workflows and asset management systems.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and original designs that capture attention and convey the Ravens' brand.

• Collaboration & Teamwork: A strong emphasis on working harmoniously with fellow designers and marketing colleagues, valuing input and collective success.

• Brand Stewardship: A commitment to upholding and elevating the Baltimore Ravens' brand identity through consistent and high-quality visual execution.

• Efficiency & Production: The ability to manage a high volume of work, meet deadlines, and deliver assets accurately and on time, especially during peak seasons.

• Adaptability: Openness to feedback, willingness to iterate on designs, and the capacity to learn and adapt to new creative challenges and technologies.

Collaboration Style:

• Integrated Team: Designers work closely with marketing personnel, likely involving frequent check-ins, collaborative brainstorming sessions, and shared project management platforms.

• Feedback-Driven: An environment where constructive criticism is welcomed and used to refine designs, fostering continuous improvement.

• Cross-Functional Partnerships: Building positive working relationships with other departments to understand their creative needs and deliver effective visual solutions.

• Knowledge Sharing: A potential for informal knowledge sharing among designers regarding techniques, software tips, and industry trends.

📝 Enhancement Note: The culture likely balances the creative energy of a design team with the structured demands of a professional sports organization. Values would center around brand excellence, teamwork, and a proactive approach to supporting marketing goals.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Managing a constant stream of design requests under tight deadlines, especially during the NFL season, can be demanding.

• Balancing Creativity with Brand Constraints: Effectively translating creative ideas within the strict parameters of the Ravens' official brand style guide.

• Diverse Stakeholder Needs: Catering to the varied design requirements of different departments (e.g., Football Operations vs. Fan Engagement) while maintaining brand consistency.

• Rapid Iteration: Quickly adapting designs based on feedback or evolving campaign needs, requiring flexibility and efficient workflow.

• Staying Current: Keeping up with evolving design trends and digital platform requirements in the fast-paced sports and entertainment industry.

Learning & Development Opportunities:

• Industry Experience: Gaining invaluable experience working with a major professional sports brand, enhancing your resume and portfolio significantly.

• Skill Enhancement: Opportunity to develop expertise in specialized design areas like motion graphics, animation, or digital campaign design through project exposure.

• Mentorship: Learning from experienced senior designers and marketing professionals within the organization.

• Networking: Building connections within the sports and entertainment industry.

• Understanding Sports Marketing: Developing a deeper understanding of how design contributes to the business objectives of a professional sports team.

📝 Enhancement Note: This role presents a significant opportunity for growth for an early-career designer. The challenges are typical of a high-paced marketing environment, and overcoming them will build resilience and valuable skills for future career advancement in sports or creative industries.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design based on strict brand guidelines. How did you ensure the core message remained impactful?" (Focus on balancing creativity with brand adherence).

• "Walk us through a project from your portfolio where you created assets for multiple platforms (print, digital, social). What was your process?" (Showcase workflow and media adaptability).

• "How do you approach receiving and incorporating constructive criticism on your designs?" (Assess openness to feedback and collaborative spirit).

Company & Culture Questions:

• "What do you admire about the Baltimore Ravens' current branding or marketing efforts?" (Demonstrate research and genuine interest).

• "How do you see graphic design contributing to the overall success of a professional sports team like the Ravens?" (Show understanding of the role's impact).

Portfolio Presentation Strategy:

• Storytelling: For each selected project, narrate the objective, your creative process, the challenges you overcame, and the successful outcome.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Photoshop, Illustrator, InDesign, and your understanding of print/digital production.

• Showcase Versatility: Emphasize projects that span different media (social, print, web, merchandise) as requested in the job description.

• Quantify Impact (If Possible): If you have any metrics or positive feedback related to your designs' performance (e.g., increased engagement on social media), be ready to share them.

• Be Prepared for Questions: Anticipate detailed questions about specific design choices, software techniques, and your rationale for certain creative decisions.

📝 Enhancement Note: Interview preparation should heavily focus on the portfolio, as it's the primary evaluation tool. Candidates should be ready to articulate their design process, justify their creative choices, and demonstrate how their skills align with the specific needs of a professional sports marketing team.

📌 Application Steps

To apply for this Graphic Designer position:

• Complete the Online Application: Fill out all required fields accurately and thoroughly on the Dayforce platform.

• Submit Work Samples (Portfolio): This is a critical step. Ensure your portfolio is accessible online and contains strong examples of digital and print design, ideally with some relevance to sports or marketing initiatives.

• Answer Screening Questions: Provide thoughtful and concise responses to any additional screening questions posed during the application process.

• Tailor Your Resume: Highlight your relevant experience, software proficiency (Adobe Creative Suite), and any sports/entertainment industry exposure. Use keywords from the job description.

• Prepare for Interview: Review your portfolio and be ready to discuss your design process, creative rationale, and ability to collaborate effectively. Research the Baltimore Ravens' brand and recent marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.