Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Pylon

Location: San Francisco, California, United States

Job Type: Full-Time

Category: Marketing Design

Date Posted: March 20, 2026

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and creative execution across all Pylon's marketing channels, acting as the primary brand steward.

• Drive growth marketing initiatives by translating performance insights and briefs into compelling, high-quality static and motion creative assets.

• Manage and direct external production agencies for video and motion graphics, ensuring adherence to brand standards and project timelines.

• Collaborate closely with cross-functional teams including growth marketing, product marketing, and sales to deliver impactful design solutions that support business objectives.

• Own and evolve Pylon's brand guidelines, ensuring consistency and coherence across all consumer-facing touchpoints, from digital campaigns to sales collateral.

📝 Enhancement Note: This role is positioned as a highly independent and impactful design leadership position within the marketing function, focusing on both strategic brand guardianship and tactical, fast-paced creative execution. The emphasis on "owning" the brand and driving growth marketing indicates a need for a proactive, results-oriented designer.

📈 Primary Responsibilities

• Brand Stewardship:

  • Maintain, evolve, and enforce Pylon's brand guidelines across all marketing materials and communications.
  • Act as the internal creative authority, proactively identifying design needs and leading end-to-end execution.
  • Ensure brand consistency across all consumer-facing touchpoints, including website, paid media, social media, and sales collateral.
  • Develop visually compelling investor presentations that clearly communicate Pylon's story and traction.

• Growth & Campaign Design:

  • Design high-impact creative assets for paid media channels (e.g., LinkedIn, Google, display ads) and organic social media.
  • Collaborate with the growth team to design and optimize website pages and campaign landing pages for maximum effectiveness.
  • Translate complex briefs, concepts, and performance data into clear, compelling visual designs that drive engagement and conversion.

• Product Marketing & Sales Enablement:

  • Create essential product marketing assets such as one-pagers, pitch decks, case studies, and presentation templates.
  • Produce visually engaging editorial content, including ebooks, proposals, and event materials.
  • Design both digital and print-ready assets to support sales and customer-facing teams.
  • Develop creative for event and conference-related landing pages in collaboration with marketing and product teams.

• Agency & Production Management:

  • Direct an external production agency for video, GIFs, and motion assets, providing clear briefs and critically reviewing deliverables.

  • Manage timelines and feedback loops with external partners to ensure efficient production and prevent bottlenecks.

  • Strategically determine when to commission external work versus execute in-house based on project scope and urgency.

📝 Enhancement Note: The responsibilities clearly delineate ownership of brand integrity, direct contribution to growth marketing efforts through creative design, and management of external creative resources. The emphasis on speed and ownership suggests a fast-paced, results-driven environment.

🎓 Skills & Qualifications

Education:

Experience:

• 4+ years of progressive experience in marketing design, brand design, or a closely related creative role, ideally within a B2B tech company or a fast-paced agency environment.

• Proven track record of managing and directing external creative agencies or freelancers, demonstrating strong communication, feedback, and project management skills.

• Demonstrated experience in collaborating effectively with cross-functional teams such as growth marketing, product marketing, and sales to translate business needs into impactful design solutions.

Required Skills:

• Brand Identity & Management: Expertise in maintaining, evolving, and applying brand guidelines across diverse marketing materials.

• Campaign Design: Proven ability to design compelling creative for paid media (LinkedIn, Google, display) and organic social platforms.

• Web & Landing Page Design: Experience designing and optimizing website and campaign landing pages for user engagement and conversion.

• Marketing Collateral Creation: Proficiency in designing product marketing assets, sales enablement materials, and editorial content (e.g., decks, one-pagers, ebooks).

• Agency/Freelancer Management: Demonstrated experience directing external creative resources, including briefing, feedback, and quality control.

• Software Proficiency: Expert-level skills in Figma; strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Speed & Agility: Proven ability to ship high-quality static creative assets rapidly (within hours) when business needs demand it.

• Stakeholder Communication: Comfort and skill in presenting creative decisions to stakeholders and providing constructive pushback when necessary.

Preferred Skills:

• Experience building or evolving a comprehensive brand design system or component library.

• Skills in motion design, video editing, or GIF production.

• Familiarity with AI-assisted design tools and a proactive approach to experimenting with new technologies.

• Prior experience in an early-stage or growth-stage B2B SaaS company.

📝 Enhancement Note: The emphasis on "expert in Figma" and "proficient in Adobe Creative Suite" highlights the core technical requirements. The "bonus points" suggest areas where candidates can further differentiate themselves, particularly in areas related to modern design systems and emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of work, including:

  • Brand Identity & Campaign Development: Examples demonstrating the creation and application of brand identity systems and successful marketing campaigns.
  • Marketing Collateral: A strong collection of product marketing assets, sales enablement materials (decks, one-pagers, ebooks), and editorial content design.
  • Web & Digital Assets: Examples of website design, landing page optimization, and paid media creative.
  • Agency Direction/Collaboration: Evidence of managing or collaborating effectively with external creative partners, showcasing the ability to guide and refine external work.

• Demonstrations of how design decisions were informed by business objectives, performance data, or user insights.

Process Documentation:

• Ability to articulate the design process from brief to final delivery, including discovery, ideation, iteration, and execution.

• Examples of how you manage feedback loops, stakeholder communication, and project timelines effectively, especially when working with external agencies.

• Demonstrated understanding of how to extend brand guidelines into practical application across various marketing channels and formats.

📝 Enhancement Note: The portfolio is critical for this role. It needs to demonstrate not just design skill but also strategic thinking, brand ownership, speed, and the ability to manage complex projects and external resources. The emphasis is on showing how the designer works and achieves results, not just the final output.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Fully covered medical, dental, and vision insurance for employees.

• Retirement Planning: 401(k) retirement plan to support long-term financial goals.

• Commuter Support: Commuter benefits to ease the daily commute in the San Francisco Bay Area.

• Family Support: Generous parental leave policy.

• Time Off: 14 company holidays plus unlimited Paid Time Off (PTO), reflecting a culture that values work-life balance and employee well-being.

• Company Events: Annual offsite events to foster team bonding and strategic alignment.

• On-site Perks: Daily lunch, dinner, and snacks provided at the office, enhancing the on-site work experience.

• Wellness: Fitness stipend to encourage healthy lifestyles.

Working Hours:

• Standard full-time hours, typically around 40 hours per week, with the expectation of flexibility and dedication to meet project deadlines and business needs in a fast-paced startup environment.

📝 Enhancement Note: The salary estimate is based on research of similar roles in San Francisco, considering the company's stage (Series B, well-funded) and the critical nature of the role. The benefits package is comprehensive and aligns with competitive offerings in the tech industry, with specific perks designed to enhance the on-site work experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Post-Sales Support Platform)

Company Size: 90+ employees (growing)

Founded: Pylon was founded by Advith Chelikani, Robert Eng, and Marty Kausas. While the exact founding year isn't explicitly stated, the company has achieved Series B funding, indicating a significant growth trajectory and established operational maturity.

Team Structure:

• The Marketing Designer will be part of a growing marketing team, likely working closely with Growth Marketing, Product Marketing, and Sales functions.

• Reporting structure is expected to be within the marketing department, potentially to a Head of Marketing or Marketing Director.

Methodology:

• Pylon emphasizes building the future of B2B Post Sales using conversational data and intelligence to power real-time operations.

• The company culture likely values speed, innovation, data-driven decision-making, and a proactive, ownership-driven approach, as evidenced by the job description's emphasis on moving fast and owning outcomes.

• A strong focus on customer success and operational efficiency is inherent in their product offering.

Company Website: https://usepylon.com/

📝 Enhancement Note: Pylon is a well-funded, rapidly scaling B2B SaaS company in a critical market (post-sales support). The culture is likely fast-paced, demanding, and focused on impact. The Marketing Designer will be instrumental in shaping the company's external perception.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level to senior individual contributor position, with significant ownership and responsibility. It bridges the gap between execution and strategic brand direction.

Reporting Structure: The Marketing Designer will likely report to a Marketing Lead (e.g., Head of Marketing, Marketing Director) and will collaborate extensively with Growth Marketing, Product Marketing, and Sales teams.

Operations Impact: The Marketing Designer's work will directly influence brand perception, lead generation through effective campaign creative, sales effectiveness through enablement materials, and investor confidence through compelling presentations. Their output is crucial for driving growth and communicating Pylon's value proposition.

Growth Opportunities:

• Brand System Development: Opportunity to build and formalize Pylon's design system, establishing a scalable framework for future creative output.

• Creative Leadership: Potential to grow into a more senior design leadership role, managing external agencies more strategically or even building an internal design team as the company scales.

• Cross-functional Expertise: Deepen understanding of growth marketing, product marketing, and sales strategies through close collaboration, potentially leading to broader marketing career paths.

• Industry Exposure: Gain significant experience in the high-growth B2B SaaS sector, particularly in the enterprise tech space.

• Skill Expansion: Opportunity to develop motion design, video editing, or AI-assisted design skills, based on the "Bonus Points" and the company's forward-thinking approach.

📝 Enhancement Note: This role offers significant scope for impact and professional growth within a well-backed, fast-growing startup. The emphasis on ownership and strategic input provides a clear path for advancement beyond just design execution.

🌐 Work Environment

Office Type: The role is on-site in San Francisco, indicating a preference for in-person collaboration, team synergy, and a structured work environment.

Office Location(s): San Francisco, California. Specific office details are not provided but can be inferred to be a modern, likely open-plan office designed to foster collaboration.

Workspace Context:

• The on-site environment is expected to facilitate real-time collaboration with marketing, sales, and product teams.

• Access to necessary design tools and technology (Figma, Adobe Creative Suite) will be provided.

• Opportunities for spontaneous interaction and brainstorming with colleagues are likely a feature of the workspace.

Work Schedule:

• Standard full-time hours are expected, with potential for occasional extended hours to meet critical project deadlines, especially during campaign launches or major events. The company offers unlimited PTO, suggesting a results-oriented culture that trusts employees to manage their time effectively.

📝 Enhancement Note: The on-site requirement emphasizes the company's value for in-person collaboration and team cohesion, which is common in early to growth-stage startups aiming for rapid iteration and strong team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in Pylon.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, often with a specific focus on how their work aligns with Pylon's brand and growth objectives. This may involve a design challenge or a presentation of key portfolio pieces.

• Cross-functional Interviews: Interviews with members of the Growth Marketing, Product Marketing, and potentially Sales teams to evaluate collaboration skills and understanding of their respective needs.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, strategic thinking, and alignment with role expectations.

• Reference Checks: Standard verification of past employment and performance.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills: brand identity, campaign design, sales enablement, and agency management.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process, your key contributions, and the measurable impact or outcome. Quantify results whenever possible.

• Highlight Speed & Ownership: Showcase examples where you worked quickly to deliver high-quality assets or took ownership of a project from brief to completion with minimal oversight.

• Demonstrate Brand Acumen: Include examples of how you've maintained or evolved brand guidelines and ensured consistency across different touchpoints.

• Prepare for Agency Direction: Be ready to discuss your experience managing external agencies or freelancers, including how you brief them, provide feedback, and ensure quality.

• Figma Mastery: Be prepared to discuss your Figma workflow and potentially present work done within the platform.

Challenge Preparation:

• Be ready for a potential design challenge that might involve creating a quick asset for a hypothetical campaign or refining an existing piece of collateral.

• Practice articulating your design decisions clearly and concisely, linking them back to business goals and performance.

• Prepare to discuss how you would approach managing competing priorities and tight deadlines.

📝 Enhancement Note: The interview process is designed to rigorously assess design skills, strategic thinking, speed, collaboration, and brand stewardship. The portfolio is the central piece of evidence, so candidates must be prepared to present it effectively, highlighting relevant experience and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and design system development. Expertise is a core requirement.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and design of print collateral, ebooks, and presentations.

Analytics & Reporting:

CRM & Automation:

• Understanding how marketing assets are deployed through CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms (e.g., Marketo, Pardot) is beneficial for creating effective, integrated campaigns.

📝 Enhancement Note: Proficiency in Figma is non-negotiable, positioning it as the primary design tool. The Adobe Creative Suite is also a mandatory requirement. Understanding the downstream impact of design on marketing analytics and CRM integration is a plus that demonstrates a strategic, results-oriented mindset.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: A core value, as emphasized by the need to "move fast" and "ship a high-quality static asset in a few hours." This translates to a results-oriented, iterative approach.

• Ownership & Proactivity: Employees are expected to identify needs independently, structure their own priorities, and lead projects end-to-end without close management.

• Brand Cohesion & Excellence: A strong emphasis on maintaining a confident, coherent company image through high-quality, on-brand design across all touchpoints.

• Collaboration & Communication: Working effectively with cross-functional teams and external agencies requires strong communication and a collaborative spirit.

• Data-Informed Creativity: Translating "performance insights into compelling design" suggests a value placed on data to inform creative decisions and optimize outcomes.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with growth, product marketing, and sales, requiring an ability to understand their needs and translate them into design solutions.

• Constructive Feedback: Expected to "push back constructively when something goes off-brand" and manage feedback loops with agencies, indicating an open but firm approach to creative direction.

• Proactive Support: Identifying design needs proactively and leading execution implies a supportive role that anticipates and addresses team requirements.

• Agency Partnership: Directing external agencies requires a clear, critical, and collaborative approach to ensure alignment and quality.

📝 Enhancement Note: Pylon's culture appears to be fast-paced, ownership-driven, and collaborative, with a strong emphasis on delivering high-quality, brand-consistent creative that drives business results. The designer must be comfortable operating independently and communicating effectively across different functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand to "move fast" while maintaining "high-quality" creative requires excellent time management and efficient workflows.

• Managing External Agencies: Effectively directing and critiquing the work of external production agencies to ensure brand alignment and quality can be demanding.

• Cross-Functional Alignment: Navigating the diverse needs and priorities of growth marketing, product marketing, and sales teams to deliver cohesive design solutions.

• Evolving Brand Identity: As a fast-growing company, the brand may evolve, requiring the designer to adapt and ensure consistency through rapid iterations.

• Information Overload: Synthesizing briefs, performance data, and stakeholder feedback into clear design direction requires strong analytical and filtering skills.

Learning & Development Opportunities:

• Design System Development: Opportunity to build and scale a robust design system, a valuable skill for future senior roles.

• Motion & Video Skills: Potential to develop or enhance skills in motion graphics and video production through agency direction and potential in-house execution.

• AI Design Tools: Exploration and integration of AI-assisted design tools, staying at the forefront of creative technology.

• B2B SaaS Marketing Deep Dive: Gaining in-depth knowledge of marketing strategies and creative needs specific to the B2B SaaS industry.

• Strategic Brand Impact: Understanding and contributing to the strategic brand direction of a well-funded, high-growth company.

📝 Enhancement Note: The role presents opportunities to tackle significant creative challenges and develop valuable skills, particularly in areas of design systems, motion graphics, and strategic brand management within a high-growth tech environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing or evolving a brand design system for a fast-growing B2B SaaS company like Pylon?" - Be prepared to discuss methodologies, key components, and collaboration processes.

• "Describe a time you had to deliver high-quality creative assets under a very tight deadline. What was your process?" - Highlight your ability to prioritize, execute efficiently, and manage stakeholder expectations.

• "How do you ensure brand consistency across diverse marketing channels, especially when working with external agencies?" - Focus on your process for briefing, feedback, and quality control.

Company & Culture Questions:

• "What excites you most about Pylon's mission and product?" - Research Pylon's website thoroughly, understand their B2B post-sales platform, and articulate genuine interest.

• "How do you handle constructive criticism or pushback on your design work?" - Emphasize your ability to listen, understand feedback, and iterate professionally.

Portfolio Presentation Strategy:

• Structured Narrative: For each project, clearly define the objective, your role, the challenges, your design process, the solution, and the measurable impact. Use slides to guide the audience.

• Highlight Key Skills: Ensure your presented projects directly map to the core requirements: brand ownership, campaign design, sales enablement, and agency management.

• Showcase Speed & Agility: Include at least one example where you delivered quickly or worked efficiently.

• Demonstrate Figma Expertise: Be prepared to discuss your Figma workflow, component usage, and collaboration features.

• Quantify Impact: Wherever possible, use metrics (e.g., increased CTR, conversion rates, engagement) to demonstrate the effectiveness of your designs.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, speed, brand guardianship, and collaborative capabilities. The interview is a chance to showcase not just design talent but also business acumen and problem-solving skills.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that directly showcase your brand identity, campaign design, sales enablement, and agency management experience. Ensure each project clearly articulates the problem, your solution, and the resulting impact with quantifiable metrics where possible.

• Tailor Your Resume: Highlight keywords from the job description such as "Brand Guidelines," "Figma," "Adobe Creative Suite," "Growth Marketing Design," "Sales Enablement," and "Agency Management." Emphasize your 4+ years of experience in B2B tech or agency environments and your ability to work quickly and independently.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on telling a clear, concise story about your design process, strategic thinking, and the business outcomes achieved. Be ready to discuss your experience directing external agencies.

• Research Pylon: Thoroughly review Pylon's website, understand their product offering, target market, and current brand aesthetic. Prepare thoughtful questions about their marketing strategy, brand evolution, and team dynamics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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