Growth Creative Designer (Remote) | LATAM

📍 Job Overview

Job Title: Growth Creative Designer (Remote) | LATAM

Company: HireHawk

Location: Medellín, Antioquia, Colombia (Remote)

Job Type: Full-Time Contractor (Part-Time employment type listed, but described as Full-Time Contractor; clarifying this discrepancy is advised)

Category: Creative & Design / Marketing Operations

Date Posted: March 9, 2026

Experience Level: 3-6 years (as per requirements summary)

Remote Status: Remote Solely

🚀 Role Summary

• Performance-Driven Creative Execution: Focus on designing and executing creative assets specifically for paid advertising campaigns across Meta, TikTok, and Google Ads, with a primary objective of driving conversions and measurable performance improvements.

• Brand Building & Commercial Acumen: Blend creative flair with a commercially minded approach to build long-term brand equity while ensuring immediate campaign performance and ROI.

• Hands-On Design & Iteration: Directly responsible for creating a high volume of creative variations for rigorous A/B testing and continuous optimization of ad performance, landing pages, and e-commerce user journeys.

• Cross-Functional Collaboration: Work closely with the founder and growth team in a fast-paced startup environment, contributing to strategic creative decisions and supporting new product launches and promotional campaigns.

📝 Enhancement Note: While the input lists "PART_TIME" for employment type, the description clearly indicates "Full-Time Contractor" and a "40-hour" work schedule. This enhancement assumes the role is a full-time contractor position, aligning with the detailed responsibilities and compensation structure. Candidates should clarify this during the application process. This role is positioned within the broader GTM function, specifically bridging creative execution with revenue-generating marketing operations.

📈 Primary Responsibilities

• Design high-converting paid advertising creatives for Meta, TikTok, and Google Ads platforms, ensuring alignment with campaign objectives and target audience.

• Produce static and light motion creatives optimized for performance marketing, with a focus on improving Click-Through Rates (CTR) and Conversion Rates (CVR).

• Develop User-Generated Content (UGC) overlays, compelling hooks, and effective visual messaging tailored for paid ad campaigns.

• Create multiple creative variations to support robust A/B testing strategies and facilitate rapid iteration based on performance data.

• Design landing page assets, including banners, calls-to-action, and supporting visuals, that enhance conversion-focused campaigns and reduce friction in the customer journey.

• Update and optimize existing homepage and Product Detail Page (PDP) visuals to improve clarity, user experience, and conversion potential.

• Design compelling bundle graphics, promotional assets, and offer visuals that drive sales and engagement.

• Create campaign-specific landing pages and supporting visual elements that align with marketing initiatives.

• Design assets for subscription offers and various promotional campaigns, ensuring visual appeal and clear value proposition.

• Optimize visuals across the e-commerce customer journey to enhance clarity and reduce friction, thereby improving overall conversion rates.

• Edit short-form video content for both paid and organic social media channels, incorporating strategic hooks, captions, pacing, and storytelling structures.

• Refine and edit founder footage and UGC content to create engaging and authentic video assets for marketing purposes.

• Create simple motion graphics to enhance video performance, engagement, and overall campaign effectiveness.

• Build and maintain social media design templates for consistent brand application across platforms.

• Design educational carousels and engaging social content to drive audience interaction and brand awareness.

• Create visually appealing reel covers and cohesive visual systems for social media content.

• Support influencer and creator content direction by providing visual guidelines and asset templates.

• Assist with packaging design updates, ensuring brand consistency and market appeal.

• Prepare production-ready files for packaging and print materials, adhering to technical specifications.

• Support the visual design requirements for new product launches, creating impactful assets for marketing and promotional use.

• Design inserts, packaging collateral, and other print materials to enhance the unboxing experience and brand perception.

📝 Enhancement Note: The listed responsibilities are extensive and cover a broad spectrum of creative design tasks, heavily emphasizing performance marketing and e-commerce optimization. This suggests a highly integrated role where creative output is directly tied to measurable business outcomes. Candidates should be prepared to discuss how their design decisions impact key performance indicators (KPIs) like CTR, CVR, CPA, and ROAS.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a strong portfolio demonstrating equivalent practical experience is expected.

Experience: 3–6 years of experience in graphic design, with a significant focus on Direct-to-Consumer (DTC) e-commerce brands.

Required Skills:

• Proven experience in graphic design, specifically for DTC e-commerce brands, demonstrating a strong understanding of brand aesthetics and commercial objectives.

• Ability to design high-converting creatives for performance marketing platforms including Meta Ads, TikTok Ads, and Google Ads.

• Expertise in creating various campaign assets such as bundles, promotional graphics, and offer visuals, with a track record of driving engagement and sales.

• Strong understanding of visual storytelling principles and the ability to maintain brand consistency across diverse marketing materials.

• Demonstrated experience in designing paid social ad creatives that capture attention and drive desired actions.

• Proficiency in developing User-Generated Content (UGC) overlays, hooks, and messaging that resonate with target audiences.

• Experience supporting creative testing and iteration processes, with a clear understanding of how to generate multiple variations for performance testing.

• Deep understanding of how creative elements impact key performance indicators (KPIs) such as CTR, CVR, and overall ad performance.

• Ability to think critically about design beyond aesthetics, focusing on conversion-driven strategies and user experience optimization.

• Experience editing short-form video content, including adding hooks, captions, pacing, and narrative structure for social media and advertising.

• Ability to work effectively with founder-generated footage and UGC, transforming raw content into polished marketing assets.

• Understanding of video hooks, caption strategies, pacing techniques, and retention tactics crucial for short-form video success.

• Capability to create simple motion graphics to enhance video content and ad performance.

• Experience updating and optimizing homepage and Product Detail Page (PDP) visuals for improved user experience and conversion.

• Ability to design conversion-focused landing pages that guide users effectively through the sales funnel.

• Experience creating website assets for subscription models, bundles, and promotional campaigns, emphasizing clear value and user-friendliness.

Preferred Skills:

• Experience working with brands in the wellness, beauty, or consumer goods sectors.

• Familiarity with advanced video editing techniques and post-production workflows.

• Knowledge of SEO best practices as they relate to landing page design and optimization.

• Experience with project management tools and agile methodologies for managing multiple design projects.

• Understanding of brand strategy and how creative design contributes to broader marketing goals.

📝 Enhancement Note: The required skills are heavily weighted towards performance marketing and e-commerce conversion optimization. Candidates are expected to demonstrate not just creative talent but also a strategic understanding of how design directly impacts business metrics. A portfolio showcasing data-backed design improvements will be highly advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your creative designs directly led to measurable improvements in key performance indicators (e.g., increased CTR, CVR, ROAS) for DTC e-commerce brands. Quantify results with specific metrics and analytics.

• Creative Variation Examples: Include examples of multiple creative variations designed for A/B testing purposes for platforms like Meta, TikTok, or Google Ads, illustrating your approach to iterative design and optimization.

• Landing Page & E-commerce Optimization: Present examples of landing pages or website sections you designed or optimized, highlighting how your design choices addressed user friction and improved conversion funnels.

• Video Editing & Motion Graphics Showcase: Feature examples of short-form video edits, including the application of hooks, captions, pacing, and simple motion graphics that enhanced engagement or performance.

• Brand Consistency & Asset Development: Demonstrate your ability to maintain brand consistency across various assets, including social media templates, bundle graphics, promotional visuals, and packaging elements.

Process Documentation:

• Design Workflow for Performance Campaigns: Be prepared to articulate your design process for performance marketing campaigns, from brief interpretation and ideation to asset creation, testing, and iteration.

• Video Editing & Optimization Process: Detail your workflow for editing short-form video, including how you incorporate storytelling, hooks, and motion graphics to maximize impact.

• Collaboration & Feedback Integration: Explain how you solicit and integrate feedback from stakeholders (e.g., founder, growth team) to refine designs and ensure alignment with campaign goals.

• File Preparation & Delivery Standards: Outline your process for preparing and delivering production-ready files for various platforms (digital ads, web, print), ensuring adherence to technical specifications.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly substantiates the candidate's ability to deliver "high-converting" and "performance-driven" creative. Candidates should focus on showcasing quantifiable results and a strategic approach to design, rather than just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: USD $2,300 - $3,000 per month.

Benefits:

• Access to a $200K+ perk marketplace offering discounts on over 150 global services.

• Option to withdraw up to 50% of approved earnings before payday, providing financial flexibility.

Working Hours: Monday to Friday, 8:00 am - 5:00 pm PST (Pacific Standard Time). This equates to approximately 40 hours per week.

📝 Enhancement Note: The salary range is provided in USD for a contractor role based in LATAM. To contextualize this, a rough conversion to Colombian Pesos (COP) based on current exchange rates would be approximately COP 9,000,000 - COP 11,700,000 per month. This range is competitive for skilled creative professionals in the region, especially for remote roles with US-based companies. The PST working hours indicate a need for significant overlap with US West Coast business hours, which is common for remote LATAM-based roles supporting US companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruitment / HR Technology (HireHawk connects global talent with US companies).

Company Size: Small to Medium-sized (implied by "fast-growing venture-backed startup" and close collaboration with the founder). This means a dynamic, hands-on environment where individual contributions have a significant impact.

Founded: Not specified, but its venture-backed status suggests a relatively recent founding, likely focused on innovation and rapid scaling.

Team Structure:

• Lean and Agile: Expect a flat hierarchy with direct access to the founder and growth team leadership.

• Cross-Functional Collaboration: Close interaction with the growth team and potentially other marketing or product departments.

• Performance-Oriented: A culture that values measurable results, data-driven decision-making, and continuous improvement.

Methodology:

• Data-Driven Design: Creative decisions are informed by performance metrics, A/B testing results, and conversion rate optimization principles.

• Agile Development: Rapid iteration and continuous deployment of creative assets to capitalize on market opportunities and testing insights.

• Customer-Centric Approach: Focus on understanding the e-commerce customer journey to identify and remove friction points through design.

Company Website: hirehawk.com (implied by hirehawk.com domain derived).

📝 Enhancement Note: HireHawk operates in the talent solutions space, aiming to bridge the gap between global talent and companies seeking reliable remote employees. This role is within a startup environment, meaning adaptability, initiative, and a results-oriented mindset are paramount. The "venture-backed" status implies a focus on rapid growth and scalability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Growth Creative Designer. It offers significant hands-on experience in performance marketing creative and a clear pathway towards senior leadership within the design or growth function over time.

Reporting Structure: The designer will report directly to the founder or a senior member of the growth team, offering direct mentorship and visibility.

Operations Impact: The designer's work will have a direct and measurable impact on HireHawk's client acquisition, revenue generation, and brand visibility through high-converting advertising campaigns and optimized e-commerce experiences.

Growth Opportunities:

• Senior Creative/Lead Designer: Potential to grow into a senior role, leading creative strategy, managing junior designers, and shaping the overall brand visual identity for performance campaigns.

• Growth Marketing Specialization: Develop deeper expertise in growth marketing principles, performance analytics, and conversion rate optimization, potentially transitioning into a growth marketing role.

• Brand Strategy Development: Contribute to the strategic development of HireHawk's brand narrative and visual identity, moving beyond execution to strategic planning.

• Leadership Development: As a venture-backed startup, there may be opportunities to take on leadership responsibilities as the company scales.

📝 Enhancement Note: The "significant room to grow into senior leadership over time" statement suggests that HireHawk is looking for individuals with ambition and the potential to scale with the company. Candidates should highlight their aspirations for leadership and strategic input in their applications and interviews.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): While the role is remote and based in Colombia (LATAM), the working hours are aligned with PST, indicating collaboration with US-based teams and stakeholders.

Workspace Context:

• Self-Managed Environment: Requires strong self-discipline, time management, and the ability to maintain productivity without direct physical supervision.

• Digital Collaboration Tools: Reliance on communication and collaboration platforms (e.g., Slack, Zoom, project management software) to interact with the team.

• Focus on Output: The environment is likely driven by results and performance metrics rather than hours spent at a desk.

Work Schedule: The fixed schedule of Monday to Friday, 8:00 am - 5:00 pm PST, ensures consistent overlap for collaboration with US-based teams, crucial for a remote contractor role supporting a US company.

📝 Enhancement Note: Remote work requires candidates to have a reliable internet connection, a dedicated workspace conducive to focus, and strong communication skills to bridge geographical and temporal gaps. The PST hours are a critical factor for candidates in LATAM to consider for work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, remote work suitability, and cultural fit.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on performance-driven case studies, creative variations, and video editing samples. This may involve a practical design challenge.

• Founder/Growth Team Interview: Discussion around strategic thinking, problem-solving, understanding of e-commerce conversion, and alignment with the startup's vision and culture.

• Final Interview/Offer: Potentially a final discussion to clarify terms, compensation, and expectations before extending an offer.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the strategies employed, and, most importantly, the measurable results (e.g., "+30% CVR," "15% decrease in CPA").

• Highlight Performance: Emphasize projects where your creative directly influenced business outcomes. Show before-and-after scenarios or A/B test results.

• Showcase Versatility: Include examples across different platforms (Meta, TikTok, Google Ads), formats (static, motion, video), and e-commerce needs (landing pages, product pages, promotions).

• Demonstrate Process: Briefly explain your design process for key projects, including how you approached problem-solving and incorporated feedback.

• Concise Storytelling: Structure your portfolio presentations with clear narratives that highlight the problem, your solution, and the impact.

Challenge Preparation:

• Design Challenge: Be prepared for a timed design task that simulates real-world scenarios, such as creating ad variations for a specific product or optimizing a landing page element. Focus on speed, creativity, and conversion-oriented thinking.

• Situational Questions: Anticipate questions about how you would approach specific design challenges or optimize underperforming creative.

• Strategy Articulation: Practice explaining your design rationale and how it aligns with broader marketing and business goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver tangible results. Candidates should prepare to discuss their portfolio projects in detail, focusing on the "why" and "how" behind their design decisions and their impact on key business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects) is a standard expectation. Figma or Sketch are also common for UI/UX and collaborative design.

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve for short-form video editing.

• Motion Graphics Tools: Adobe After Effects for creating simple motion graphics.

Analytics & Reporting:

• Ad Platform Analytics: Deep familiarity with Meta Ads Manager, TikTok Ads Manager, and Google Ads reporting dashboards to analyze creative performance.

• Web Analytics: Understanding of Google Analytics or similar tools to track landing page performance and user behavior.

• Reporting Dashboards: Experience with tools like Google Data Studio, Tableau, or similar for visualizing performance data.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets are deployed through ad platforms and potentially integrated with marketing automation tools is beneficial. Familiarity with e-commerce platforms (e.g., Shopify) might be advantageous.

📝 Enhancement Note: Proficiency with industry-standard design and video editing software is a baseline requirement. The emphasis on performance marketing means a strong understanding of analytics platforms and how to interpret data to inform design decisions is crucial.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered around achieving measurable results and driving business growth through effective creative strategies.

• Data-Informed: Decisions are guided by data analytics, A/B testing, and performance metrics, rather than solely intuition.

• Agility & Iteration: Embracing a fast-paced environment that requires quick adaptation, continuous learning, and rapid deployment of creative assets.

• Ownership & Accountability: Taking full responsibility for creative output and its impact on campaign success.

• Collaboration & Communication: Open communication and strong teamwork are essential for a remote, fast-growing startup.

Collaboration Style:

• Direct & Transparent: Expect clear, concise communication, often asynchronous due to remote work and time zone differences.

• Feedback-Oriented: A culture that encourages constructive feedback to drive continuous improvement in creative work.

• Results-Focused: Collaboration is geared towards achieving shared performance goals and driving business objectives.

📝 Enhancement Note: The company culture values individuals who are proactive, results-oriented, and comfortable working in a dynamic, remote startup environment. Emphasizing your ability to work independently, communicate effectively, and drive measurable outcomes will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is consistently creating visually appealing designs that are also highly effective at driving conversions, requiring a dual focus.

• Rapid Iteration Demands: The need to produce numerous creative variations for A/B testing can be demanding, requiring efficient workflows and strong time management.

• Adapting to Platform Changes: Staying current with the constantly evolving algorithms, best practices, and creative formats across Meta, TikTok, and Google Ads.

• Remote Collaboration: Effectively communicating and collaborating with a remote team across different time zones (PST working hours).

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain extensive practical experience and insights into the mechanics of paid advertising performance and conversion rate optimization.

• Exposure to Venture-Backed Startup Dynamics: Learn firsthand how high-growth startups operate, scale, and make strategic decisions.

• Skill Expansion: Opportunity to expand skill set into areas like advanced video editing, motion graphics, and potentially UI/UX for landing pages.

• Mentorship from Founder/Growth Leaders: Direct access to experienced leaders who can provide guidance and career development support.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to specialize in performance marketing and growth, a highly in-demand skill set. Candidates should view the challenges as opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your creative design directly led to a significant improvement in ad performance (e.g., increased CTR, CVR). What was your process, and how did you measure success?" (Focus on quantifiable results and your strategic approach.)

• "How do you balance creative aesthetics with the need for high conversion rates in paid advertising? Can you provide an example?" (Highlight your understanding of conversion-focused design principles.)

• "Imagine a campaign's creatives are underperforming. What steps would you take to diagnose the issue and propose design-based solutions?" (Demonstrate your analytical and problem-solving skills.)

Company & Culture Questions:

• "What interests you about working for a venture-backed startup like HireHawk, and specifically in this Growth Creative Designer role?" (Align your career goals with the company's growth trajectory and the role's impact.)

• "How do you manage your time and stay productive in a remote work environment, especially with fixed PST working hours?" (Emphasize your self-discipline, time management skills, and experience with remote collaboration.)

Portfolio Presentation Strategy:

• Lead with Impact: Begin your portfolio review by highlighting your most successful performance-driven case studies.

• Quantify Results: For every project, clearly state the key metrics improved (e.g., "+X% CTR," "-Y% CPA," "+Z% CVR"). Use visuals to illustrate data where possible.

• Explain Your Rationale: For each design choice, explain the strategic thinking behind it and how it was intended to impact user behavior or campaign goals.

• Showcase Process: Briefly walk through your workflow for key projects, including any challenges you overcame or iterations you made based on feedback or data.

• Tailor to the Role: Emphasize examples that directly align with the responsibilities outlined in the job description (e.g., Meta/TikTok/Google Ads creatives, landing pages, video editing).

📝 Enhancement Note: Prepare to speak in detail about your portfolio projects, focusing on the business impact and your strategic contribution. Be ready to discuss metrics, testing methodologies, and your process for creating conversion-optimized creative.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Workable.

• Portfolio Customization: Curate your online portfolio or PDF to prominently feature case studies demonstrating measurable success in driving conversions for DTC e-commerce brands through creative design. Prioritize examples relevant to paid social advertising (Meta, TikTok, Google Ads) and landing page optimization.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "performance marketing," "conversion-focused design," "Meta Ads," "TikTok Ads," "Google Ads," "short-form video editing," and "e-commerce." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and the impact of your work using the STAR method (Situation, Task, Action, Result). Prepare to discuss your experience with A/B testing, conversion rate optimization, and remote work best practices.

• Company Research: Familiarize yourself with HireHawk's mission, its position in the talent solutions market, and its focus on connecting global talent with US companies. Understand the challenges and opportunities inherent in supporting a fast-growing, venture-backed startup.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "PART_TIME" employment type listed in the original data should be clarified with HireHawk.