Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: X UP Brands

Location: Rawalpindi, Punjab, Pakistan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 7, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design high-performing visual assets for social media, email newsletters, and website banners to drive engagement and conversions for a portfolio of e-commerce and Amazon FBA businesses.

• Collaborate cross-functionally with marketing, content, and performance teams to ensure design consistency and alignment with campaign goals and brand identity.

• Leverage strong proficiency in Figma to create compelling digital graphics, optimizing assets for various platforms and tight deadlines.

• Contribute to a high-growth environment by applying design principles, understanding digital marketing needs, and staying updated on industry trends.

📝 Enhancement Note: This role is specifically for a Graphic Designer focused on digital marketing assets within the e-commerce sector. The emphasis on Figma as a mandatory skill, coupled with the need for performance-driven design and A/B testing familiarity, indicates a focus on measurable design impact rather than purely aesthetic output. The company's model of managing multiple e-commerce brands suggests a need for adaptability and brand consistency across diverse portfolios.

📈 Primary Responsibilities

• Design engaging social media creatives, including static posts, carousels, and ad creatives, strictly adhering to brand guidelines and platform best practices.

• Develop visually compelling email newsletter designs that effectively drive engagement, click-through rates, and conversions.

• Create and optimize website banners, landing page assets, and promotional visuals to enhance user experience and campaign effectiveness.

• Collaborate closely with marketing, content, and performance teams to ensure all visual designs align with overarching campaign objectives and performance metrics.

• Maintain brand consistency and visual identity across all digital touchpoints for multiple e-commerce brands within the X UP Brands portfolio.

• Manage multiple design projects simultaneously, ensuring timely delivery while maintaining high quality and attention to detail.

• Stay current with the latest design trends, UI/UX practices, and platform-specific design requirements to continuously improve visual asset performance.

• Prepare and export final design assets in optimized formats suitable for web, social media, and other digital platforms.

📝 Enhancement Note: The responsibilities clearly indicate a "performance-driven" design focus, meaning the Graphic Designer is expected to contribute directly to marketing KPIs like engagement and conversions. This goes beyond standard graphic design tasks and requires an understanding of marketing strategy and user psychology. The mention of "multiple projects simultaneously" and "tight deadlines" points to a fast-paced operational environment common in e-commerce.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a degree or equivalent professional experience in Graphic Design, Digital Art, Marketing, or a related field is highly recommended for candidates to possess a strong foundational understanding of design principles.

Experience: 2–4 years of professional experience in graphic design, with a strong preference for candidates who have worked within the eCommerce or digital marketing sectors.

Required Skills:

• Mandatory: High proficiency in Figma for all design creation and collaboration tasks.

• Strong understanding of core design principles including layout, typography, color theory, and visual hierarchy.

• Proven experience designing for major social media platforms (e.g., Meta, Instagram) and understanding their unique visual requirements.

• Knowledge of email design best practices, including responsive layouts, effective Call-to-Action (CTA) placement, and mobile optimization.

• Ability to translate marketing objectives and campaign goals into compelling and effective visual designs.

Preferred Skills:

• Prior experience working directly with eCommerce brands or managing design for multiple online brands.

• Basic understanding of User Interface (UI) and User Experience (UX) principles to inform design decisions.

• Familiarity with the Adobe Creative Suite, specifically Photoshop and Illustrator, for supplementary design tasks.

• Experience in A/B testing of creatives or a proven ability in performance-driven design methodologies.

📝 Enhancement Note: The explicit "must-have" for Figma signifies a commitment to collaborative design workflows and potentially a standardized toolset across their brand portfolio. The preference for eCommerce experience and performance-driven design highlights the company's focus on tangible results and ROI from their design investments, distinguishing this role from general graphic design positions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2–4 years of professional design work, with a significant emphasis on digital marketing assets.

• Specific examples of high-performing social media creatives (static, carousel, ad) that demonstrate engagement or conversion impact.

• Case studies or examples of email newsletter designs and their contribution to campaign success metrics.

• Visualizations of website banners or landing page assets that illustrate effective user engagement and conversion optimization.

Process Documentation:

• Examples of workflow for designing and iterating on digital assets, highlighting collaboration with marketing teams.

• Documentation or case studies showing the process of optimizing designs based on performance data or A/B testing results.

• Demonstrations of asset preparation and optimization for various digital platforms, including file management and export best practices.

📝 Enhancement Note: For this role, the portfolio is paramount. It must clearly demonstrate not just design aesthetic but also the ability to create effective digital marketing collateral that drives business outcomes. Candidates should be prepared to discuss the "why" behind their design choices and how they contributed to specific campaign goals, especially for social media and email marketing.

💵 Compensation & Benefits

Salary Range:

Based on the location (Rawalpindi, Pakistan), experience level (2-4 years), and the specific skill set required (Figma proficiency, digital marketing focus), a competitive salary range would typically fall between PKR 80,000 to PKR 150,000 per month. This estimate considers the cost of living in Rawalpindi and industry benchmarks for mid-level graphic designers in Pakistan with specialized digital marketing experience.

Benefits:

• Competitive compensation package, reflecting skills and contributions.

• 10 local paid holidays per year, providing time for rest and cultural observance.

• 10 Paid Time Off (PTO) days per year for personal leave and rejuvenation.

• Quarterly performance bonuses, rewarding consistent high performance and achievement of goals.

• Opportunity to build and potentially lead your own marketing team, offering a clear career advancement path.

Working Hours:

• Approximately 40 hours per week, aligning with a standard full-time employment arrangement.

• While a standard work week is expected, the high-growth environment may occasionally require flexibility to meet project deadlines or campaign launch dates.

📝 Enhancement Note: The salary estimate is based on current market data for graphic designers in Pakistan with specialized digital marketing skills. The benefits package is quite attractive, particularly the "opportunity to build and lead your own marketing team," which suggests significant growth potential beyond the initial design role.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce and Digital Marketing, specifically managing a portfolio of online retail brands (including Amazon FBA businesses). This industry is characterized by rapid change, data-driven decision-making, and a strong focus on customer acquisition and retention through online channels.

Company Size: The provided information does not specify the exact number of employees, but the model of managing a "portfolio of high-growth e-commerce and Amazon FBA businesses" suggests a lean, agile, and potentially growing operation. It's likely a medium-sized company or a rapidly scaling startup.

Founded: The founding date is not provided, but the company's mission to "invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos" implies a strategic, long-term approach to brand acquisition and growth.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team.

• This team will collaborate closely with Brand Managers, Performance Marketers, Content Creators, and potentially E-commerce Operations specialists.

Methodology:

• Data Analysis & Insights: Decisions are heavily influenced by performance metrics, A/B testing results, and customer behavior analytics to optimize designs for conversions.

• Workflow Planning & Optimization: Emphasis on efficient design processes, utilizing tools like Figma for collaboration and speed, to manage multiple brands and campaigns.

• Automation & Efficiency: Leveraging digital tools and best practices to streamline the design and deployment of marketing assets.

Company Website: https://jobs.workable.com/company/6RLcGLtSrj7vAcVC9ALQeX/jobs-at-x-up-brands

📝 Enhancement Note: X UP Brands operates in a dynamic sector where agility and performance are key. The company's approach suggests a blend of strategic investment and hands-on operational execution to grow its portfolio. The culture likely values initiative, data-informed creativity, and a results-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. This implies a candidate with a solid foundation in design principles and practical experience, capable of working independently on assigned tasks while also being open to learning and development. They are expected to contribute meaningfully to campaign performance.

Reporting Structure: The Graphic Designer will report to a senior marketing or creative lead. However, the explicit mention of "Opportunity to build and lead your own marketing team" indicates a clear upward trajectory. This suggests the potential to grow into a team lead or management role, overseeing a team of designers or a broader marketing function as the company scales.

Operations Impact: The role's impact is directly tied to the performance of X UP Brands' e-commerce and Amazon FBA businesses. Effective visual assets for social media, email, and websites directly influence customer engagement, click-through rates, conversion rates, and ultimately, revenue. The designer's work is not just aesthetic; it's a critical component of the Go-To-Market (GTM) strategy for each brand.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in performance-driven design, A/B testing creatives, and optimizing visuals for specific e-commerce platforms and marketing channels.

• Leadership Development: Gain experience in managing projects, potentially mentoring junior designers, and eventually building and leading a marketing team.

• Strategic Contribution: Contribute to the overall GTM strategy by providing data-informed design insights and proactively identifying visual opportunities for brand growth.

• Broader Skillset: Opportunity to learn about broader e-commerce operations, digital marketing strategy, and brand management through cross-functional collaboration.

📝 Enhancement Note: The career path here is compelling. While starting as a designer, the prospect of leadership and significant ownership in a high-growth environment makes this a strategic opportunity for someone looking to advance beyond a purely creative role into a more impactful, potentially managerial position within the e-commerce operations ecosystem.

🌐 Work Environment

Office Type: The role is described as "On-site," implying a traditional office environment. This setting likely fosters direct collaboration, team synergy, and easier access to resources and feedback from colleagues.

Office Location(s): Rawalpindi, Punjab, Pakistan. This location will be the primary work base for the Graphic Designer.

Workspace Context:

• Collaborative Environment: The on-site nature suggests opportunities for spontaneous brainstorming, quick feedback sessions, and team-building activities with cross-functional colleagues in marketing, content, and performance teams.

• Operations Tools & Technology: Access to necessary design software (Figma is mandatory, Adobe Creative Suite is preferred) and potentially other project management or collaboration tools used by X UP Brands.

• Team Interaction: Regular interaction with marketing stakeholders will be crucial for understanding campaign objectives and receiving feedback, ensuring designs are aligned with business goals.

Work Schedule:

• The standard working hours are approximately 40 per week.

• While on-site, the environment is described as "high-growth," which may occasionally necessitate flexibility to meet critical project deadlines or campaign launch schedules, a common trait in fast-paced e-commerce operations.

📝 Enhancement Note: An on-site role in a high-growth company often implies a dynamic and potentially demanding work pace. The emphasis on collaboration suggests a culture where teamwork and direct communication are valued for driving efficiency and innovation in their e-commerce operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, experience, and Figma proficiency.

• Skills Assessment/Portfolio Review: A more in-depth discussion of your portfolio, focusing on specific projects, design process, and how your work has contributed to marketing objectives (e.g., engagement, conversions). Expect questions about your Figma workflow and collaborative experience.

• Technical/Practical Exercise: Potentially a small design challenge or a task to demonstrate your skills in Figma and your ability to interpret a marketing brief within a given timeframe.

• Team/Cultural Fit Interview: Meeting with potential team members or hiring managers to assess your collaboration style, problem-solving approach, and alignment with X UP Brands' culture.

• Final Interview: A discussion with senior leadership to confirm fit and discuss career growth opportunities.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your designs directly contributed to measurable results (e.g., increased click-through rates, higher engagement, improved conversion rates). Quantify your impact whenever possible.

• Figma Focus: Clearly articulate your process within Figma, highlighting how you utilize its collaborative features, prototyping capabilities, and design system components.

• E-commerce Relevance: Prioritize examples from eCommerce, social media campaigns, or email marketing. If you have experience with multiple brands, showcase your ability to adapt to different brand identities.

• Problem/Solution Narrative: For each project, explain the challenge, your design approach, the tools and techniques used (especially Figma), and the outcome.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant and impactful work.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate your skills in Figma, potentially including creating a design from scratch, making edits, or exporting assets.

• Marketing Brief Interpretation: Practice translating marketing objectives into visual concepts quickly and effectively.

• Brand Consistency: Understand how to maintain a consistent brand voice and visual style across different platforms.

• Feedback Integration: Be prepared to discuss how you incorporate feedback into your designs.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for tangible results and your mastery of Figma. Candidates should prepare to articulate the business impact of their design work and demonstrate their ability to operate in a fast-paced, results-oriented environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory. This will be the primary tool for all design creation, collaboration, prototyping, and asset handoff. Proficiency in its advanced features, components, and collaboration workflows is essential.

• Adobe Creative Suite (Photoshop, Illustrator): Preferred. Useful for image editing, vector graphics, and tasks that may extend beyond Figma's core capabilities.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how designs are deployed through email marketing platforms or ad managers may be helpful, though direct CRM or automation tool usage is unlikely to be a primary responsibility.

📝 Enhancement Note: Figma is the cornerstone of this role's technology stack. Candidates should be prepared to showcase their expertise in Figma and understand how their designs integrate into the broader digital marketing and e-commerce operational workflows.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that achieve measurable business outcomes, such as increased engagement, click-through rates, and conversions.

• Data-Informed Creativity: Using analytics and A/B testing results to guide design decisions and optimize visual performance.

• Agility & Adaptability: The ability to quickly respond to market changes, campaign needs, and evolving brand requirements across a diverse portfolio.

• Collaboration & Communication: Working effectively with cross-functional teams to ensure design alignment and project success.

• Ownership & Initiative: Taking responsibility for design projects and proactively seeking opportunities for improvement and innovation.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, content, and performance teams to translate strategic goals into effective visual assets.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to refine designs and enhance their performance.

• Knowledge Sharing: Openness to sharing design best practices and insights that can benefit the broader team and company objectives.

📝 Enhancement Note: The company culture likely values a proactive, results-oriented individual who can thrive in a fast-paced environment. The emphasis on performance and data integration suggests a pragmatic approach to design, where creativity is a tool for achieving business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing design needs and maintaining brand consistency across a portfolio of different e-commerce businesses.

• Meeting Tight Deadlines: Delivering high-quality creative assets under pressure in a fast-paced e-commerce environment.

• Performance Optimization: Continuously evolving designs to meet or exceed campaign performance targets and adapt to platform algorithm changes.

• Translating Data into Design: Effectively interpreting performance metrics and A/B test results to inform design iterations.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in performance-driven design, A/B testing creatives, and platform-specific visual optimizations for e-commerce.

• E-commerce & Digital Marketing Acumen: Gaining a comprehensive understanding of broader e-commerce strategies, digital marketing funnels, and GTM execution.

• Leadership Potential: Opportunities to mentor, manage projects, and potentially build and lead a marketing team, developing leadership and strategic thinking skills.

• Industry Exposure: Working with a diverse range of e-commerce brands provides broad exposure to different market segments and business models.

📝 Enhancement Note: This role presents a significant opportunity for growth for a designer looking to move beyond purely creative execution into a more strategic, impactful position within the e-commerce operations landscape. The challenges are inherent to a high-growth, multi-brand environment, but they are directly linked to substantial development opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used design to solve a specific marketing problem or achieve a business objective." (Focus on your process, tools like Figma, and quantifiable results.)

• "How do you approach creating visual assets for different social media platforms, considering their unique audiences and best practices?" (Demonstrate platform awareness and strategic thinking.)

• "Walk me through your process for designing an email newsletter. What elements do you prioritize for engagement and conversion?" (Highlight your understanding of email marketing principles.)

Company & Culture Questions:

• "What interests you about X UP Brands and our approach to managing e-commerce businesses?" (Research the company's mission and portfolio.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate receptiveness and a growth mindset.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective and the measurable results achieved. Use numbers and data wherever possible.

• Figma Workflow: Be prepared to discuss your Figma workflow, including how you use components, auto-layout, prototyping, and collaboration features.

• E-commerce Case Studies: Select 3-5 of your strongest projects that are most relevant to e-commerce, social media, and email marketing.

• Narrative Structure: For each case study, follow a clear problem-solution-result structure. Explain the challenge, your design approach, and the outcome.

• Concise Explanations: Be ready to present your work efficiently, focusing on the key aspects and impact.

📝 Enhancement Note: Interview preparation should center on demonstrating not just design skill but also business acumen, a strong understanding of digital marketing, and mastery of Figma. Candidates must be ready to connect their design work directly to business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to e-commerce, social media graphics, and email newsletters. Highlight specific examples of your Figma projects and any quantifiable results achieved.

• Resume Optimization: Tailor your resume to emphasize your 2-4 years of experience in graphic design, with a strong focus on digital marketing and e-commerce. Clearly list Figma as a core skill and mention any experience with A/B testing creatives or performance-driven design.

• Interview Preparation: Practice articulating your design process, especially how you use Figma, and be ready to discuss the business impact of your past projects. Prepare to answer questions about your experience in a high-growth environment and your understanding of e-commerce marketing.

• Company Research: Familiarize yourself with X UP Brands' mission, their approach to portfolio management, and the general landscape of e-commerce and Amazon FBA businesses to demonstrate your genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.