Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Revalize

Location: Remote, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 08, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the evolution and maintenance of visual brand identity across Revalize's diverse portfolio of manufacturing technology brands, ensuring consistency and scalability across all marketing touchpoints.

• Create compelling design assets for digital campaigns, social media, web content, and in-person events, translating complex product concepts into clear and impactful visuals.

• Own and manage production workflows and scalable design systems, coordinating with agency partners and upholding quality standards for templates, style guides, and brand toolkits.

• Contribute creative direction and visual narratives for video content, and provide design input for webpages and campaign microsites to enhance engagement and conversion.

• Collaborate cross-functionally with Brand, Product Marketing, Events, and Demand Generation teams to deliver impactful creative solutions that align with business objectives and brand standards.

📝 Enhancement Note: This role is positioned as a mid-level Brand Designer, implying a need for a candidate with a solid foundation in brand development and execution, capable of working independently on core design tasks while also contributing to strategic brand initiatives. The emphasis on AI integration suggests a forward-thinking approach to creative production and a willingness to explore new technologies.

📈 Primary Responsibilities

• Brand Identity Evolution: Lead the development and refinement of visual identity systems for Revalize's portfolio of software solutions, ensuring a cohesive and modern brand presence across all platforms. This includes defining and enforcing brand guidelines, color palettes, typography, and imagery standards.

• Asset Creation & Campaign Design: Design a wide range of marketing collateral, including digital advertisements, social media graphics, email templates, website banners, landing page elements, and event booth graphics. Ensure all assets are optimized for their respective channels and align with campaign objectives.

• Design System Management: Develop, maintain, and champion scalable design systems, templates, and brand toolkits. This involves creating comprehensive style guides, asset libraries, and reusable components to empower marketing teams and external agencies to produce on-brand content efficiently.

• Video & Motion Graphics Support: Provide creative direction and visual concepts for video projects. Collaborate with internal teams or external partners on developing storyboards, motion graphics, and animated elements to enhance video content and product demonstrations.

• Web & Microsite Design Contribution: Collaborate with web development and marketing teams to design user-friendly and visually appealing webpages and campaign microsites. Ensure designs are aligned with brand standards, user experience best practices, and conversion goals.

• Cross-Functional Collaboration: Partner closely with Product Marketing, Demand Generation, Events, and Brand teams to understand project requirements and translate complex technical concepts into engaging visual narratives. Act as a key design stakeholder in cross-functional projects.

• AI Integration in Creative Production: Explore, test, and implement generative AI tools to enhance creative workflows, accelerate asset production, and explore new design possibilities, while maintaining brand integrity and ethical usage standards.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and hands-on design execution, with a significant focus on creating scalable systems and collaborating across diverse teams. The explicit mention of AI integration signifies a unique opportunity for candidates interested in shaping the future of creative production.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Digital Media, or a related creative field. Equivalent practical experience will also be considered.

Experience: 3-5 years of professional design experience, with a strong preference for candidates who have worked within B2B technology, SaaS, or manufacturing technology sectors.

Required Skills:

• Brand Identity Development: Proven ability to develop, evolve, and maintain a strong visual brand identity across multiple brands or product lines.

• Design Software Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and design system management. Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset creation and manipulation.

• Visual Communications Expertise: Strong understanding of design principles, typography, color theory, layout, and composition, with a keen eye for detail and aesthetic quality.

• Campaign & Digital Asset Design: Demonstrated experience in designing effective assets for digital marketing campaigns, social media, email marketing, and web content.

• Design System Management: Experience in creating, documenting, and implementing scalable design systems, style guides, and brand toolkits.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills, with the ability to effectively collaborate with marketing, product, and engineering teams.

• AI for Creatives: Familiarity with generative AI tools (e.g., Midjourney, DALL-E, Stable Diffusion) and an understanding of their potential applications in creative production, alongside an awareness of ethical considerations and best practices.

Preferred Skills:

• Motion Graphics & Video: Basic proficiency in motion graphics software (e.g., Adobe After Effects) and experience in contributing to video content creation or animation.

• Web Design & UX/UI: Experience in designing user interfaces for websites and microsites, with an understanding of UX/UI principles and best practices.

• Production Workflow Management: Experience coordinating with external agencies or freelancers for design production and ensuring timely delivery of high-quality assets.

• B2B Technology/SaaS Environment: Prior experience designing for complex technical products or software solutions, understanding the nuances of B2B marketing.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is critical. The preference for B2B tech/SaaS experience suggests candidates should highlight projects that demonstrate an understanding of communicating complex solutions visually. The inclusion of AI tools as a preferred skill indicates a desire for an innovative and adaptable designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase at least two comprehensive case studies demonstrating the evolution or establishment of a brand identity for a company or product. Detail the strategic thinking, design process, and final outcomes.

• Digital Campaign Examples: Include examples of digital campaign assets (social media ads, web banners, email graphics) that illustrate creative concept development, targeted messaging, and measurable impact (if available).

• Design System Components: Present examples of design system elements, such as style guides, component libraries, or template designs, highlighting their scalability and consistency.

• Web/Microsite Design: Showcase designs for webpages or microsites, emphasizing user experience, visual hierarchy, and conversion-oriented elements.

• AI-Assisted Design Samples (Optional but Recommended): If available, include examples where AI tools were used to augment or accelerate the design process, explaining the methodology and benefits.

Process Documentation:

• Workflow Design: Demonstrate an understanding of end-to-end design production workflows, from concept to final delivery, including collaboration with stakeholders and partners.

• Scalability & Efficiency: Illustrate how your design solutions are scalable and how you have implemented processes or systems to improve efficiency in design production.

• Brand Governance: Provide examples of how you have maintained brand consistency and enforced brand guidelines across various touchpoints and projects.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their work to specifically highlight their experience in brand identity, digital asset creation, and design system management. The ability to articulate their process and demonstrate how they ensure scalability and consistency will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3-5 years of experience in a remote US-based role, the estimated salary range is $70,000 - $95,000 annually. This range accounts for the mid-level experience, specialized skills in Figma and Adobe Creative Suite, and the B2B technology sector.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision Insurance plans to support employee well-being.

• Retirement Savings: 401(k) Plan with potential company match (details to be confirmed).

• Paid Time Off: Generous PTO, Sick Leave, and Parental Leave policies to support work-life balance.

• Financial Security: Life Insurance and Health Savings Account (HSA) options.

• Employee Support: Access to an Employee Assistance Program (EAP) for personal and professional support.

• Performance Incentives: Bonus eligible position, recognizing contributions to company success.

Working Hours: Standard working hours are 8:00 am to 5:00 pm Eastern Time (ET). Flexibility may be available, but core hours are expected for collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in the US market. The benefits package is comprehensive and aligns with standard offerings for full-time employees in the tech industry. The specified working hours are Eastern Time, which is important for remote candidates to note for scheduling and collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software and Technology, specifically focusing on solutions for manufacturing and sales operations in complex product industries. Revalize is a global leader in sector-specific software, serving over 16,000+ customers worldwide.

Company Size: Revalize is a significant player, likely falling into the 501-1,000 or 1,000-5,000 employee range, given its global reach and portfolio of solutions. This size suggests a structured organization with established processes, but also ample opportunity for impact.

Founded: Revalize is a portfolio company of TA Associates, indicating a growth-oriented strategy and a focus on strategic acquisition and integration of technology companies. The exact founding date of Revalize as a consolidated entity is less critical than its current operational focus.

Team Structure: The Brand Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director of Marketing. They will collaborate closely with Brand Managers, Content Marketers, Demand Generation specialists, Product Marketers, and potentially digital marketing specialists. The team structure supports cross-functional collaboration to ensure cohesive brand messaging across all channels.

Methodology: Revalize emphasizes revenue operations through its software solutions, suggesting a data-driven and results-oriented approach within its internal operations. The company is also described as "AI-forward," indicating a proactive adoption of emerging technologies to enhance efficiency and effectiveness in all business functions, including creative production.

Company Website: https://www.revalizesoftware.com/

📝 Enhancement Note: Revalize operates in a niche but critical sector of the technology market. Understanding this context—that they power sales for complex manufactured products—is vital for a Brand Designer to create relevant and impactful visuals. The "AI-forward" stance is a key differentiator and should be a focus for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for a designer with 3-5 years of dedicated professional experience. It requires a strong foundation in brand design principles and execution, with the capacity to manage projects independently and contribute to strategic brand initiatives. The role is not entry-level but offers significant growth potential.

Reporting Structure: The Brand Designer will likely report to a Marketing Manager or Director responsible for Brand and Creative. They will work collaboratively within the marketing team and interact with various departments, including Product Marketing, Demand Generation, and Sales Enablement. The structure is designed to foster cross-functional alignment.

Operations Impact: As a Brand Designer, your impact will be measured by your ability to translate Revalize's complex B2B technology offerings into clear, compelling visual narratives that resonate with target audiences. Your work will directly influence brand perception, marketing campaign effectiveness, lead generation, and overall brand equity. The integration of AI into creative workflows will also position you as an innovator driving operational efficiencies within the marketing function.

Growth Opportunities:

• Specialization in B2B Tech Branding: Deepen expertise in branding for the manufacturing technology and SaaS sectors, understanding how to communicate complex value propositions effectively.

• Leadership in Design Systems: Grow into a role that leads the development and governance of design systems across a larger portfolio or for key product lines.

• AI Creative Innovation: Become a subject matter expert in leveraging AI tools for creative production, potentially leading initiatives in this area and defining best practices for the organization.

• Broader Marketing Strategy Contribution: As you gain deeper insight into Revalize's products and market, you can contribute more strategically to overall marketing and brand strategy.

• Potential for Senior or Lead Designer Roles: With demonstrated success and expanded responsibilities, opportunities for senior or lead designer positions within the organization may arise.

📝 Enhancement Note: The growth potential here is significant, especially with the emphasis on AI. Candidates should consider how they can leverage this role to become a leader in a rapidly evolving creative landscape within a stable B2B tech company.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the opportunity to work from any location within the United States.

Office Location(s): While the role is remote, the company headquarters are in Jacksonville, FL, and standard working hours are aligned with Eastern Time (ET). This suggests that while physical presence in an office is not required, adherence to ET business hours is expected for optimal collaboration.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, utilizing digital tools for communication, project management, and design review. Strong asynchronous communication skills will be essential.

• Technology Stack: Access to a robust suite of digital tools for design, project management, and communication, including Figma, Adobe Creative Suite, and potentially AI-powered creative tools.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs to ensure alignment and shared understanding of project goals and brand vision.

Work Schedule: The standard working hours are 8:00 am to 5:00 pm Eastern Time (ET). This schedule is designed to facilitate collaboration with teams and stakeholders across different time zones within the US. Remote work flexibility means you can structure your day to manage personal commitments, provided core collaboration hours are met.

📝 Enhancement Note: The fully remote nature requires candidates to be self-disciplined, proactive communicators, and comfortable with digital collaboration tools. Adherence to ET working hours is a key aspect of the remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link. Be sure your portfolio clearly showcases relevant experience.

• Portfolio Review & Creative Assessment: Candidates will likely present their portfolio, discussing key projects, design process, and problem-solving approaches. Expect questions about your experience with brand identity, B2B tech design, and your process for managing design systems.

• Skills-Based Challenge (Potential): You may be asked to complete a small design exercise or case study to assess your practical design skills, conceptual thinking, and ability to apply brand guidelines. This could involve creating a digital ad or refining an existing asset.

• Cross-Functional Interviews: Interviews with key stakeholders from Brand, Product Marketing, or Demand Generation to assess collaboration skills, communication style, and understanding of marketing objectives.

• Final Interview: Potentially with a senior leader to discuss culture fit, career aspirations, and overall alignment with Revalize's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in brand identity, digital asset creation, design systems, and B2B/SaaS design.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your creative solutions, and the impact or outcome. Use visuals effectively to guide the viewer.

• Highlight AI Integration: If you've used AI tools, clearly explain how and why, focusing on how it enhanced your creative output, efficiency, or problem-solving.

• Showcase Process: Demonstrate your understanding of design systems, scalability, and collaboration by including process-oriented work or explanations.

• Tailor to Revalize: Briefly mention why you are interested in Revalize and how your skills align with their mission, particularly their AI-forward approach and focus on manufacturing technology.

Challenge Preparation:

• Understand the Brief: If given a design challenge, read the brief thoroughly and ask clarifying questions.

• Focus on Process: Even if the output is simple, demonstrate your thought process, considerations for brand, and rationale behind your design choices.

• Time Management: Be mindful of any time constraints and prioritize key elements of the task.

• Presentation Readiness: Be prepared to present your challenge solution concisely and professionally, highlighting your design decisions.

📝 Enhancement Note: The emphasis on AI in the job description suggests interviewers will be keen to understand a candidate's approach to these new tools. Be prepared to discuss your philosophy, experience, and any successful implementations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative design, and managing design systems. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating digital assets.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, style guides, and print collateral (though less emphasized for this remote role, still valuable).

• Generative AI Tools: Familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or similar platforms for image generation, concept exploration, and workflow augmentation.

Analytics & Reporting: While not a primary tool for this role, an understanding of how design choices impact analytics (e.g., web traffic, conversion rates) is beneficial. Familiarity with tools like Google Analytics or similar platforms for understanding user behavior and campaign performance could be a plus.

CRM & Automation: Experience with CRM platforms (like Salesforce) or marketing automation tools (like HubSpot, Marketo) is not directly required for design tasks but can provide valuable context for understanding marketing campaign objectives and audience segmentation.

📝 Enhancement Note: Figma and Adobe Creative Suite are non-negotiable. The explicit mention of "AI-forward" implies that candidates should be prepared to discuss their experience and comfort level with generative AI tools, even if not explicitly listed as a required skill.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, especially AI, to drive efficiency and better outcomes in creative production.

• Collaboration & Transparency: A commitment to working closely with cross-functional teams, sharing insights, and maintaining open communication channels.

• Customer-Centricity: Designing with the end-user and customer needs in mind, ensuring that visuals effectively communicate value and drive engagement for Revalize's software solutions.

• Excellence & Detail: A dedication to producing high-quality, polished design work that upholds brand integrity and meets professional standards.

• Efficiency & Scalability: Focus on creating design systems and workflows that are efficient, scalable, and enable faster, more consistent content creation.

Collaboration Style:

• Remote-First & Digital: Expect a highly integrated digital collaboration environment where teams rely on shared platforms, virtual meetings, and asynchronous communication tools.

• Cross-Functional Partnership: The culture encourages designers to work closely with marketing, product, and sales teams, acting as a strategic partner in achieving business goals through design.

• Feedback-Oriented: A culture that values constructive feedback to refine designs and improve processes, fostering continuous learning and improvement.

• Data-Informed Design: While creative, there's an underlying expectation that design decisions can be informed by data and performance metrics, particularly in digital campaigns and web design.

📝 Enhancement Note: The "AI-forward" culture is a significant aspect. Candidates should be prepared to discuss how they approach innovation, learn new tools, and integrate them responsibly into their workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency Across a Portfolio: Managing and evolving distinct visual identities for multiple software brands within a larger corporate umbrella requires strong organizational skills and strategic brand thinking.

• Translating Complex Technical Concepts: Effectively visualizing intricate B2B software solutions and manufacturing processes for a diverse audience can be challenging.

• Integrating AI Responsibly: Navigating the ethical considerations, practical applications, and learning curve associated with integrating generative AI tools into established design workflows requires careful planning and execution.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and efficient workflow in a fully remote setting requires proactive communication and adaptability.

Learning & Development Opportunities:

• Mastery of Design Systems: Opportunities to become a leader in design system architecture and governance, impacting how design is implemented across the company.

• AI Creative Specialization: Develop expertise in leveraging generative AI for creative problem-solving, potentially leading internal workshops or defining best practices.

• B2B Tech Design Acumen: Gain deep understanding of the manufacturing technology and SaaS industries, enhancing your ability to design for specific market needs.

• Cross-Functional Project Leadership: Take on design leadership roles in key marketing initiatives, collaborating with various departments and influencing strategic direction.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the integration of AI. Candidates who can demonstrate a proactive and thoughtful approach to this will stand out.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing or evolving a brand identity for a B2B technology product. How do you ensure it resonates with the target audience?"

• "How would you approach creating a scalable design system for a diverse portfolio of software brands like Revalize's? What are the key components and considerations?"

• "Given Revalize's 'AI-forward' stance, how do you see generative AI impacting the role of a brand designer, and how would you approach integrating these tools into your workflow responsibly?"

Company & Culture Questions:

• "What interests you specifically about Revalize and our position in the manufacturing technology sector?"

• "How do you approach collaboration with non-design stakeholders (e.g., product managers, sales, engineers)?"

• "Describe a time you had to advocate for a design decision. How did you present your case and what was the result?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest brand identity, digital campaign, and design system work. Begin with a strong overview of your experience and passion.

• Narrative is Key: For each project, tell a compelling story about the challenge, your strategic thinking, your process, and the measurable results or impact. Use visuals to support your narrative.

• Demonstrate Technical Proficiency: Be ready to discuss your specific use of Figma and Adobe Creative Suite, and how you leverage their features for efficiency and quality.

• Articulate AI Integration: Clearly explain your experience with AI tools, your philosophy on their use in design, and any examples of how they have benefited your work.

• Connect to Revalize: Conclude by reiterating how your skills and experience align with Revalize's mission, culture, and the specific requirements of the Brand Designer role, especially the AI-forward aspect.

📝 Enhancement Note: Be prepared for questions that probe your understanding of B2B technology marketing and your proactive approach to AI. Your portfolio presentation should clearly articulate your strategic thinking and process, not just the final visuals.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in brand identity, B2B tech/SaaS design, design systems, and proficiency with Figma and Adobe Creative Suite. If you have experience with AI in design, prominently feature it.

• Resume Optimization: Clearly list your years of experience, specific software proficiencies, and any relevant industry experience (B2B tech, SaaS). Quantify achievements where possible.

• Portfolio Walkthrough Practice: Prepare a concise and compelling presentation of your portfolio, ready to discuss your process, strategic thinking, and the impact of your designs, especially any AI-integrated projects.

• Company Research: Familiarize yourself with Revalize's software offerings, target industries, and their stated "AI-forward" approach. Understand their current brand presence to better articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.