Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: X UP Brands

Location: Islamabad, Islamabad Capital Territory, Pakistan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-07

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design and optimize high-performing visual assets for e-commerce brands across digital marketing channels.

• Create engaging social media creatives, compelling email newsletter designs, and effective website banners and landing page assets.

• Collaborate with cross-functional teams to ensure design consistency and alignment with campaign goals and brand identity.

• Maintain a strong understanding of design principles, digital marketing needs, and platform-specific best practices.

• Utilize Figma as the primary design tool, with potential application of Adobe Creative Suite for advanced needs.

📝 Enhancement Note: This role is specifically for a Graphic Designer focused on driving conversions and engagement within the e-commerce and Amazon FBA space, emphasizing performance-driven design rather than purely aesthetic output. The "Mid-Level" designation, combined with the 2-4 years of experience requirement, suggests a need for a designer who can work independently on projects while also contributing to broader campaign strategies.

📈 Primary Responsibilities

• Design visually compelling and high-performing social media creatives, including static posts, carousels, and ad creatives, ensuring adherence to brand guidelines and campaign objectives.

• Develop engaging and conversion-focused email newsletter designs, incorporating best practices for responsive layouts, clear calls-to-action (CTAs), and brand consistency.

• Create and optimize website banners, landing page assets, promotional visuals, and other digital graphics to enhance user experience and drive traffic and conversions.

• Collaborate closely with marketing, content, and performance teams to understand campaign goals, target audiences, and desired outcomes, translating these into effective visual strategies.

• Maintain strict consistency across all digital touchpoints, ensuring brand identity is upheld across social media, email, website, and other marketing collateral.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines in a fast-paced e-commerce environment.

• Stay abreast of the latest design trends, UI/UX best practices, and platform-specific design requirements (e.g., Meta, Instagram) to ensure creative output remains fresh and effective.

• Prepare and export final design assets, optimizing them for web use, various platforms, and respective technical specifications to ensure optimal loading speed and visual quality.

📝 Enhancement Note: The responsibilities highlight a direct impact on revenue generation through performance-driven design. Emphasis on "high-performing," "drive engagement and conversions," and "performance-driven design" indicates that candidates will be evaluated on the effectiveness of their designs in achieving business goals, not just their aesthetic appeal.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Figma Proficiency: Must be highly proficient in Figma for all design tasks, including wireframing, prototyping, and final asset creation.

• Digital Marketing Design: Proven experience designing assets specifically for digital marketing campaigns, including social media ads, email marketing, and web banners.

• Layout & Typography: Strong understanding of fundamental design principles, including layout composition, visual hierarchy, typography selection and usage, and color theory.

• Social Media Design: Demonstrated ability to create engaging graphics for various social media platforms (e.g., Meta, Instagram) that capture attention and drive interaction.

• Email Design Best Practices: Knowledge of how to design effective email newsletters, considering responsive design, CTA placement, and readability across different email clients.

• Brand Consistency: Ability to interpret and apply brand guidelines consistently across diverse creative assets.

• Feedback Integration: Capacity to receive and constructively implement feedback from stakeholders to refine designs.

• Project Management: Skill in managing multiple projects, prioritizing tasks, and meeting deadlines in a dynamic environment.

Preferred Skills:

• E-commerce Brand Experience: Prior experience working with multiple e-commerce brands or within an agency serving e-commerce clients.

• UI/UX Principles: Basic understanding of user interface (UI) and user experience (UX) principles to inform design decisions for web assets.

• Adobe Creative Suite: Familiarity with Adobe Photoshop and Illustrator for any advanced image editing, vector graphics, or workflow needs.

• Performance-Driven Design: Experience in A/B testing creatives or designing with a focus on measurable performance metrics and conversion rate optimization (CRO).

📝 Enhancement Note: The explicit requirement for Figma proficiency is a critical filter. Candidates should be prepared to showcase their Figma skills and portfolio projects created within the platform. The preference for performance-driven design indicates that candidates who can speak to how their designs have impacted key metrics (e.g., click-through rates, conversion rates) will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 distinct projects that demonstrate your ability to design for e-commerce and digital marketing. Each case study should include the challenge, your design process, the solution, and the measurable results achieved.

• Figma Projects: A significant portion of your portfolio must feature work created primarily in Figma, highlighting your proficiency with its tools and collaborative features.

• Performance Metrics: Include quantifiable results where possible (e.g., increased click-through rates, conversion improvements, engagement boosts) directly attributable to your design work.

• Brand Consistency Examples: Provide examples that illustrate your ability to maintain brand integrity across different platforms and campaign types.

• Variety of Assets: Include a mix of social media creatives, email newsletter designs, and website banners/landing page assets.

Process Documentation:

• Design Workflow: Briefly outline your typical design process from brief to final asset delivery, emphasizing how you collaborate with stakeholders and incorporate feedback.

• Problem-Solving Approach: Demonstrate how you approach design challenges, such as low engagement rates or underperforming ad creatives, and how you use design to solve these issues.

• Optimization Strategies: Explain your methodology for optimizing designs for different platforms and user behaviors, including any A/B testing or iterative improvements you've implemented.

📝 Enhancement Note: The emphasis on a "portfolio" for a Graphic Designer, especially in a performance-oriented role, means candidates should prepare to present their work not just as a collection of images but as evidence of problem-solving and business impact. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level Graphic Designer with 2-4 years of experience in Pakistan, particularly in Islamabad, the estimated annual salary range is between PKR 960,000 to PKR 1,440,000. This translates to approximately PKR 80,000 to PKR 120,000 per month.

Benefits:

• Competitive compensation package.

• 10 local paid holidays per year.

• 10 Paid Time Off (PTO) days per year.

• Quarterly performance bonuses, providing an incentive for achieving and exceeding goals.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project needs and team dynamics.

📝 Enhancement Note: Salary estimates are based on research of similar roles in Pakistan's tech and e-commerce sectors, factoring in experience level and location. The "high-growth environment" and "opportunity to build and lead your own marketing team" suggest potential for salary growth beyond the initial range as the candidate develops within the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce and Amazon FBA brand management. X UP Brands specializes in acquiring, optimizing, and scaling a portfolio of online businesses. This means the company operates within a dynamic, data-driven, and fast-paced digital retail environment.

Company Size: While not explicitly stated, the mention of managing a "portfolio of high-growth e-commerce and Amazon FBA businesses" and the "opportunity to build and lead your own marketing team" suggests a growing company, likely in the small to medium-sized enterprise (SME) range, with ambitions for significant expansion. This often translates to a culture where individual contributions are highly visible and impactful.

Founded: Information not provided, but the company's mission to "invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos" indicates a strategic, long-term approach to business growth.

Team Structure:

• Cross-functional Collaboration: The Graphic Designer will work closely with marketing, content, and performance teams, implying a collaborative environment where different functions contribute to campaign success.

• Growth-Oriented: The company's focus on "high-growth e-commerce" suggests a culture that values innovation, efficiency, and results.

• Potential for Leadership: The opportunity to "build and lead your own marketing team" points towards a structure that allows for career progression and the development of leadership capabilities.

Methodology:

• Data-Driven Decisions: As an e-commerce and Amazon FBA focused entity, decisions are likely driven by performance metrics, analytics, and ROI.

• Agile Operations: The fast-paced nature of online retail suggests an agile approach to marketing campaigns and design execution.

• Brand Preservation & Growth: A dual focus on maintaining the unique ethos of acquired brands while driving aggressive growth.

Company Website: https://jobs.workable.com/company/6RLcGLtSrj7vAcVC9ALQeX/jobs-at-x-up-brands

📝 Enhancement Note: The company's business model (acquiring and scaling e-commerce brands) means the design work will be directly tied to commercial outcomes. A culture that values performance, efficiency, and adaptability is expected.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role requires independent contribution and a solid understanding of design principles applied to commercial objectives. The designer is expected to execute tasks efficiently and effectively, with minimal supervision on day-to-day assignments.

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Leadership Development: The explicit mention of building and leading a marketing team offers a clear leadership track. This could involve managing a team of designers, content creators, or digital marketers as the company scales.

• Skill Specialization: Opportunity to deepen expertise in performance-driven design, A/B testing creatives, and advanced UI/UX principles relevant to e-commerce.

• Strategic Input: As the designer gains experience and demonstrates impact, there's potential to contribute more to overall marketing strategy and creative direction.

• Portfolio Expansion: Working with a portfolio of diverse brands provides opportunities to build a robust portfolio showcasing a wide range of creative solutions and successful campaigns.

📝 Enhancement Note: The growth trajectory is particularly strong. The promise of building and leading a team is a significant differentiator for a mid-level role and indicates a company that invests in its talent and provides clear pathways for advancement.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Islamabad. This suggests a traditional office environment where in-person collaboration and access to company resources are prioritized.

Office Location(s): Islamabad, Islamabad Capital Territory, Pakistan. Specific details about office amenities or accessibility would need to be confirmed.

Workspace Context:

• Collaborative Hub: Expect a workspace designed to facilitate interaction with marketing, content, and performance teams. This could involve open-plan areas or dedicated meeting spaces.

• Technology Access: Access to necessary hardware and software, including high-performance computers suitable for design work and licensed Figma/Adobe software.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and direct feedback exchanges with colleagues and managers.

Work Schedule:

• Standard full-time hours (likely 40 hours/week) are expected, with potential for some flexibility around project deadlines. The on-site nature implies adherence to office hours.

📝 Enhancement Note: An on-site role in this context likely fosters a culture of direct communication and collaborative problem-solving, which can be beneficial for design roles that require constant feedback loops and alignment with business objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio alignment with required skills (Figma proficiency, e-commerce design experience).

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing their design process, rationale, and the impact of their work. This will be followed by technical questions related to Figma, design principles, and digital marketing.

• Skills Assessment/Design Challenge: A practical design task, possibly a timed challenge to create a specific asset (e.g., a social media ad or email banner) based on a brief, to evaluate real-time design skills and problem-solving abilities.

• Cultural Fit & Team Interview: Discussion with potential team members or managers to assess collaboration style, communication skills, and alignment with X UP Brands' growth-oriented culture.

• Final Interview: Likely with a senior leader to discuss career aspirations, role expectations, and final decision-making.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective and any measurable results. Use numbers and data to demonstrate the effectiveness of your designs.

• Showcase Figma Mastery: Highlight specific Figma features or workflows you utilized that demonstrate advanced proficiency.

• Tell a Story: For each case study, explain the problem, your thought process, the design solution, and the outcome. Make it engaging and easy to follow.

• Tailor to E-commerce: Emphasize projects relevant to e-commerce, social media advertising, and email marketing. Show you understand the nuances of driving sales and conversions.

• Be Prepared to Discuss: Know your work inside and out. Be ready to answer questions about your design choices, challenges faced, and how you handled feedback.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design brief provided for a challenge. Identify key objectives, target audience, and constraints.

• Focus on Efficiency: For timed challenges, prioritize creating a strong concept and executing it effectively within the given timeframe, rather than striving for absolute perfection.

• Justify Decisions: Be ready to articulate the reasoning behind your design choices, even in a quick turnaround scenario.

• Platform Awareness: If the challenge is for a specific platform (e.g., Instagram Story ad), demonstrate an understanding of that platform's best practices.

📝 Enhancement Note: The emphasis on a "performance-driven design" and "quantifiable results" in portfolio review and interview preparation is crucial. Candidates should prepare to discuss metrics and demonstrate how their designs contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Proficiency is mandatory and expected for all aspects of design creation, collaboration, and asset handoff.

• Adobe Creative Suite (Photoshop, Illustrator): Preferred, but not strictly required. Useful for advanced image manipulation, vector graphics, and potentially for specific asset types not easily handled in Figma.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Graphic Designer role, but understanding how email marketing platforms (e.g., Mailchimp, Klaviyo) function and integrate with design assets is helpful.

📝 Enhancement Note: Figma is the essential tool. Candidates should be ready to discuss their workflow within Figma, including its collaborative features, prototyping capabilities, and design system management.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results and driving business growth for the e-commerce brands.

• Efficiency & Speed: The fast-paced nature of e-commerce demands quick turnarounds and efficient workflows.

• Collaboration: Working effectively with cross-functional teams (marketing, content, performance) is key to campaign success.

• Adaptability: The ability to adapt to changing trends, platform updates, and campaign needs is vital.

• Creativity with Purpose: Designs should be innovative and aesthetically pleasing, but always with a clear commercial objective.

Collaboration Style:

• Cross-functional Integration: The designer will be an integral part of marketing campaigns, working closely with various teams to ensure visual assets align with strategic goals.

• Feedback-Driven: A culture that encourages constructive feedback to refine designs and improve performance.

• Proactive Communication: Open communication channels to discuss project requirements, timelines, and potential design challenges.

📝 Enhancement Note: The company culture likely mirrors the dynamic nature of the e-commerce industry—fast-paced, results-driven, and highly collaborative. Designers who thrive in such environments and can translate business needs into impactful visuals will be most successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Creating designs that are visually appealing while also driving specific conversion metrics can be a constant challenge.

• Rapid Iteration: The need to quickly produce multiple design variations for A/B testing or adapt designs based on campaign performance.

• Maintaining Brand Consistency Across Portfolio: Ensuring that designs for different acquired brands maintain their unique identity while adhering to overall company standards or guidelines.

• Keeping Up with Platform Changes: Social media and advertising platforms frequently update their requirements and best practices, necessitating continuous learning.

Learning & Development Opportunities:

• Performance Marketing Design Specialization: Deepen expertise in designing creatives specifically optimized for conversion rates and ROI in paid advertising.

• UI/UX for E-commerce: Develop a stronger understanding of user interface and user experience principles to create more effective website and landing page assets.

• Leadership Training: If the opportunity to build a team materializes, there will be avenues for leadership and management skill development.

• Industry Trends & Tools: Continuous learning about new design trends, software updates, and emerging platforms relevant to e-commerce marketing.

📝 Enhancement Note: The challenges presented are inherent to performance-driven design in the e-commerce space. The growth opportunities are substantial, particularly the path towards leadership and specialized skill development.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing social media ads to maximize click-through rates?" (Focus on understanding target audience, CTA clarity, visual hierarchy, and platform best practices).

• "Describe a time you had to balance brand guidelines with a specific campaign objective. How did you resolve it?" (Showcase ability to be creative within constraints and prioritize business goals).

• "Walk us through your process for designing an email newsletter that aims to increase sales." (Explain your approach to layout, content hierarchy, visual appeal, and conversion elements).

Company & Culture Questions:

• "What interests you about X UP Brands' mission and our focus on e-commerce and Amazon FBA businesses?" (Research the company's portfolio and express genuine interest).

• "How do you stay updated on design trends relevant to e-commerce and digital marketing?" (Show initiative and a commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an introduction to your overall design philosophy and then dive into 2-3 key case studies.

• Highlight Your Role and Impact: Clearly define your contributions to each project and, most importantly, the results achieved. Use metrics whenever possible.

• Focus on Figma: Be prepared to discuss your Figma workflow and demonstrate specific features or techniques if asked.

• Be Ready for a Design Challenge: Expect a practical test of your design skills, possibly involving creating a social media ad or email banner based on a brief. Practice creating quick, effective designs under time constraints.

📝 Enhancement Note: Candidates should prepare to discuss their process in detail, emphasizing how their design decisions lead to measurable business outcomes. Demonstrating a strategic mindset beyond just aesthetic execution is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided work link.

• Portfolio Customization: Ensure your portfolio prominently features work created in Figma, with a strong emphasis on e-commerce and digital marketing assets. Quantify results wherever possible.

• Resume Optimization: Tailor your resume to highlight 2-4 years of relevant graphic design experience, explicitly mentioning Figma proficiency, e-commerce/digital marketing design, and any experience with performance-driven creatives.

• Interview Preparation: Practice presenting your portfolio, focusing on design rationale, problem-solving, and quantifiable impact. Be prepared for a potential design challenge and questions about your collaboration and adaptability.

• Company Research: Understand X UP Brands' business model (acquiring and scaling e-commerce brands) and their focus on high-growth environments. Show how your skills align with their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Graphic Designer role within an e-commerce context. All details should be verified directly with X UP Brands before making application decisions.