Graphic Designer - Web, Social & Content Creator

📍 Job Overview

Job Title: Graphic Designer - Web, Social & Content Creator

Company: United Franchise Group (UFG)

Location: West Palm Beach, Florida, USA

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: January 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling and brand consistency across digital platforms through compelling graphic design.

• Develop engaging creative assets for web, social media, and digital marketing campaigns to support multi-brand content strategy.

• Collaborate cross-functionally with marketing, content, and digital teams to translate complex ideas into visually appealing and easily digestible content.

• Ensure all creative deliverables align with brand guidelines, user experience best practices, and performance marketing goals.

• Contribute to the evolution of brand aesthetics and maintain a strong sense of design across various digital formats.

📝 Enhancement Note: While this role is titled "Graphic Designer," its emphasis on web, social media, and content creation, along with cross-functional collaboration with marketing and digital teams, positions it within the broader "Marketing & Design Operations" function. This role is crucial for the consistent execution of marketing initiatives and the visual integrity of the company's digital presence.

📈 Primary Responsibilities

• Design and optimize graphics, page layouts, and visual elements for brand and franchise development websites, primarily on WordPress.

• Create compelling and platform-specific social media graphics, including static posts, carousels, and light animations, tailored for maximum engagement.

• Develop creative assets for paid social media and digital advertising campaigns in close partnership with the performance marketing team.

• Translate complex data and information into accessible and visually engaging infographics and other illustrative assets.

• Support the content marketing team by providing impactful visuals for blog posts, guides, whitepapers, and public relations materials.

• Maintain and enforce consistent brand guideline adherence across all creative assets for all UFG brands.

• Contribute to the enhancement of brand aesthetics across various digital touchpoints and assist in the development of shared style guides.

• Collaborate effectively with content strategists, web developers, and brand marketing teams to deliver high-quality creative solutions.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can not only execute visually but also understand the strategic purpose behind the assets, particularly in supporting franchise development and consumer marketing efforts across multiple brands.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.

Experience: 3-5 years of professional experience in graphic design, with a demonstrated track record in web design, social media graphics, and infographic creation.

Required Skills:

• Proficiency in Design Software: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.

• Web & Digital Design: Proven ability to design for web and mobile interfaces, with a solid understanding of UX/UI best practices.

• Social Media Graphics: Skill in creating engaging, platform-optimized graphics for various social media channels.

• Infographic Design: Ability to translate complex information into clear, visually compelling infographics.

• Brand Stewardship: Strong understanding and application of typography, color theory, composition, and brand guidelines.

• Collaboration & Communication: Excellent ability to collaborate effectively with cross-functional teams (marketing, content, web development).

• Project Management: Demonstrated capacity to manage multiple projects simultaneously across different brands and varying creative requirements.

• Attention to Detail: Meticulous approach to design, ensuring accuracy and visual integrity.

Preferred Skills:

• Familiarity with WordPress content management system.

• Experience with HubSpot marketing automation platform.

• Proficiency in Canva for quick-turnaround or collaborative design tasks.

• Experience with light animation tools such as After Effects, Lottie, or similar for motion graphics.

📝 Enhancement Note: The "Bonus" skills listed are highly valuable and indicate a preference for candidates who can adapt to the company's existing toolset and potentially contribute to more dynamic content creation. Highlighting these in a portfolio or resume can significantly boost an application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating 3-5 years of design experience, with a strong emphasis on:

  • Web Design: Examples of website graphics, landing page designs, and digital interface elements.
  • Social Media Graphics: A diverse range of social media posts, carousels, stories, and ad creatives across different platforms.
  • Infographics & Visualizations: Clear examples of translating complex data into easily understandable visual formats.

• Showcase work across multiple brands or projects with varying creative needs, demonstrating adaptability.

Process Documentation:

• While not explicitly a "documentation" role, candidates are expected to demonstrate an understanding of design processes and workflows, including:
  • Workflow Design & Optimization: How you approach a design brief, manage feedback loops, and ensure efficient project completion.
  • Implementation & Automation: Familiarity with how designs are implemented on web platforms (e.g., WordPress) and the use of tools like Canva or animation software for efficiency.
  • Measurement & Performance Analysis: Experience in creating graphics that align with campaign goals and understanding how design impacts user engagement or conversion rates.

📝 Enhancement Note: For this role, the "portfolio" is paramount. It serves as the primary evidence of process and system proficiency. Candidates should be prepared to walk through specific projects, explaining their design choices, the tools used, and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in West Palm Beach, Florida, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in the region and the specialized skills required for web, social media, and content creation.

Benefits:

• Competitive compensation package.

• Comprehensive training programs to enhance design skills.

• Opportunities for travel.

• Medical, Dental, Vision, and Life insurance coverage.

• Short-term and Long-term disability insurance.

• Generous paid time off and paid holidays.

• 401(k) plan with company match.

• Social gatherings and team-building activities to foster community.

• Leadership workshops for personal and professional development.

• Recognition programs for top performers.

• Opportunities for community involvement through philanthropy.

Working Hours: Standard full-time work hours are expected, likely around 40 hours per week, with the possibility of occasional overtime depending on project deadlines. The role is on-site, implying a structured office-based schedule.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's specific qualifications, experience, and the company's internal compensation structure. The extensive benefits package indicates a strong commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Franchising Services & Business Development. United Franchise Group (UFG) is a global leader in the franchising industry, supporting a diverse portfolio of brands.

Company Size: Large Enterprise (1800+ locations in 60 countries, implying a significant corporate structure and support network).

Founded: Nearly 40 years ago, indicating a history of stability, growth, and established expertise in the franchising sector.

Team Structure:

• The Graphic Designer will likely be part of the marketing or creative department, reporting to a Marketing Manager or Creative Director.

• They will collaborate closely with content strategists, web developers, and performance marketing specialists.

Methodology:

• Data Analysis & Insights: While not a primary analyst role, the designer will need to understand how their visuals support data-driven marketing campaigns and user experience insights.

• Workflow Planning & Optimization: Emphasis on efficient design processes to meet the demands of multiple brands and digital channels.

• Automation & Efficiency: Leveraging tools like Canva or animation software to streamline content creation and delivery.

Company Website: https://www.unitedfranchisegroup.com/

📝 Enhancement Note: UFG's description highlights innovation, collaboration, and a global impact. The culture appears to value hard work, diversity, and making a difference, with a strong emphasis on supporting its employees and franchisees. The "team of winners" and "passion meets purpose" language suggests a high-performance, goal-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Designer, requiring 3-5 years of experience. It's a hands-on creative position focused on execution and asset creation within a marketing operations framework.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing or Creative department. Collaboration will be extensive with various internal teams (content, web, digital marketing).

Operations Impact: The designer's work directly impacts the visual communication and brand perception of multiple UFG brands. High-quality, on-brand creative assets are crucial for attracting both consumers and potential franchisees, directly supporting revenue generation and brand development efforts.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX/UI design, web design principles, and advanced animation techniques.

• Industry Specialization: Develop a niche in franchising marketing or multi-brand visual strategy.

• Leadership Potential: With proven performance and expanded responsibilities, potential to move into a Senior Designer role, Art Director, or lead design efforts for specific brands or campaigns.

• Cross-functional Learning: Gain exposure to performance marketing, content strategy, and web development workflows.

📝 Enhancement Note: Growth in this role likely involves taking on more complex projects, leading design initiatives for specific brands, or mentoring junior designers, rather than managing people directly, unless a leadership track is pursued.

🌐 Work Environment

Office Type: The company emphasizes its headquarters in West Palm Beach, FL, as a "hub of creativity, collaboration, and community." This suggests a vibrant, in-person work environment.

Office Location(s): West Palm Beach, Florida, USA.

Workspace Context:

• Collaborative Environment: The culture fosters collaboration, suggesting an open-office layout or designated team spaces conducive to interaction.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other marketing technology tools (WordPress, HubSpot).

• Team Interaction: Opportunities for regular interaction with marketing, content, and web development teams, facilitating knowledge sharing and project alignment.

Work Schedule: The role is full-time and on-site, implying a standard 5-day work week in the office. While flexibility might exist for creative professionals, the on-site requirement suggests a structured schedule to facilitate team collaboration and project continuity.

📝 Enhancement Note: The emphasis on "headquarters" and "hub of creativity" indicates a strong preference for an on-site presence, likely to maximize in-person collaboration and foster company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by HR or a hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Review & Skills Assessment: A dedicated session where the candidate presents their portfolio, discusses their design process, and demonstrates proficiency in key software (e.g., live design exercise or critique of past work).

• Cross-functional Interviews: Meetings with key collaborators (e.g., content strategist, web developer, marketing manager) to assess communication skills, teamwork, and understanding of their respective areas.

• Cultural Fit Interview: Discussion to gauge alignment with UFG's values of innovation, collaboration, and driving impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: web design, social media, and infographics. Tailor the selection to showcase your ability to work with multiple brands and support marketing goals.

• Tell the Story: For each project, be prepared to discuss the brief, your design process, the challenges you faced, the tools you used, and the measurable impact of your work (e.g., increased engagement, improved user experience).

• Highlight Brand Consistency: Showcase examples where you successfully maintained or adapted brand guidelines across different assets and platforms.

• Demonstrate Software Proficiency: Be ready to discuss your command of Adobe Creative Suite, Figma, and any other relevant tools. If possible, have a few examples ready that show your ability to create assets for WordPress or light animations.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear headings and concise descriptions.

Challenge Preparation:

• Design Brief Exercise: Be prepared for a small design challenge based on a hypothetical UFG brand or campaign. Focus on quick ideation, clear execution within time constraints, and logical design choices.

• Process Explanation: Practice articulating your design process, from initial brief to final delivery, emphasizing efficiency and collaboration.

• Stakeholder Communication: Be ready to explain your design rationale to non-designers, focusing on how the visuals support business objectives and user needs.

📝 Enhancement Note: The portfolio is the most critical component of this application. Candidates should invest significant time in refining their portfolio to directly address the job description's requirements and showcase their ability to contribute to a multi-brand marketing operation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for detailed graphic creation.

• Figma: Increasingly important for UI/UX design, prototyping, and collaborative workflows.

• WordPress: Familiarity with designing for this CMS is a significant advantage for web graphics and layouts.

Analytics & Reporting:

CRM & Automation:

• HubSpot: Preferred for its marketing automation capabilities; understanding how to design assets that integrate with HubSpot workflows is a plus.

• Canva: Useful for quick asset creation, social media posts, or internal marketing materials.

Other Potential Tools:

• After Effects / Lottie: For light animation and motion graphics.

• Prototyping Tools: Beyond Figma, other tools might be used for UX/UI mockups.

📝 Enhancement Note: Proficiency in core Adobe tools and Figma is non-negotiable. Experience with WordPress and HubSpot will significantly differentiate candidates by demonstrating an understanding of the company's existing digital infrastructure and marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create fresh, engaging visual content that stands out.

• Collaboration: Working effectively with diverse teams to achieve common goals.

• Impact-Driven: Focusing on creating visuals that support business objectives, such as franchise development and brand growth.

• Efficiency: Streamlining design processes to deliver high-quality assets on time.

• Brand Integrity: Upholding and enhancing the visual identity of multiple brands.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings and discussions with marketing, content, and web development to align on project goals and deliverables.

• Feedback Exchange: Openness to receiving and providing constructive feedback on creative work to ensure optimal outcomes.

• Knowledge Sharing: Willingness to share design expertise and best practices with colleagues.

📝 Enhancement Note: UFG's culture emphasizes being part of a "team of winners" and having a "global impact." This suggests a dynamic, results-oriented environment where individual contributions are valued within the context of collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Juggling the distinct visual identities and creative needs of multiple franchise brands simultaneously.

• Balancing Creativity with Strategy: Ensuring that creative designs align with marketing objectives, brand guidelines, and performance metrics.

• Rapid Content Demands: Keeping up with the pace of digital content creation for web and social media across various campaigns.

• Adapting to New Technologies: Staying current with evolving design tools and digital marketing trends.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in areas like advanced UI/UX design, motion graphics, or digital campaign creative.

• Industry Exposure: Gaining in-depth knowledge of the franchising industry and its unique marketing challenges.

• Leadership Development: Potential to take on more senior responsibilities, lead design projects, or mentor junior designers.

• Cross-functional Training: Learning from experts in performance marketing, content strategy, and web development.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also possesses strong organizational and strategic thinking abilities to thrive in a fast-paced, multi-brand environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic for a new product launch. How do you ensure it aligns with the campaign message and brand?"

• "How would you approach designing a set of web banners for a franchise development campaign, considering different target audiences?"

Company & Culture Questions:

• "What excites you about the franchising industry and United Franchise Group specifically?"

• "How do you approach collaboration with team members who have different skill sets, such as content writers or web developers?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution (design process), and the result (impact).

• Quantify When Possible: Use numbers and data to demonstrate the success of your designs (e.g., "This social campaign saw a 15% increase in engagement," or "This website redesign improved user task completion by 10%").

• Showcase Tool Proficiency: Be prepared to discuss and demonstrate your expertise with Adobe Creative Suite, Figma, and any other relevant tools.

• Address Multi-Brand Needs: Highlight projects where you managed diverse brand identities or adapted designs for different audiences.

📝 Enhancement Note: Interviewers will be looking for not just creative talent but also strategic thinking, problem-solving skills, collaborative aptitude, and a clear understanding of how design serves business objectives within a marketing operations context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Smartrecruiters.

• Portfolio Customization: Ensure your portfolio prominently features examples of web graphics, social media content, and infographics. Tailor your presentation to highlight projects that demonstrate your ability to work with multiple brands and support marketing goals.

• Resume Optimization: Update your resume to emphasize your 3-5 years of experience, proficiency in Adobe Creative Suite/Figma, and experience with web/social media design. Use keywords from the job description, such as "UX/UI," "infographics," "visual storytelling," and "brand guidelines."

• Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing the impact of your work. Be ready to present your portfolio and answer strategy-based questions.

• Company Research: Familiarize yourself with United Franchise Group's various brands and their existing digital presence. Understand their mission and values to better articulate your cultural fit and enthusiasm for the role.

⚠️ Important Notice: This enhanced job description provides insights and context tailored for operations and design professionals. All details should be verified directly with United Franchise Group during the application and interview process.