Graphic Designer: Nairobi

📍 Job Overview

Job Title: Graphic Designer

Company: ALX Africa

Location: Nairobi, Kenya

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: March 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is central to ALX Africa's marketing efforts, focusing on the creation of high-impact visual assets that drive learner acquisition and brand engagement.

• The Graphic Designer will be instrumental in translating campaign strategies into compelling designs across digital, social media, and event platforms, ensuring brand consistency.

• This position demands a high volume of creative output, requiring an agile and execution-oriented individual capable of rapid, quality-driven production.

• A key aspect of this role involves supporting marketing initiatives through basic video editing for short-form digital content, enhancing the reach and effectiveness of campaigns.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "marketing team," "digital campaigns," "social media," "program launches," "events," "learner acquisition," and "performance-driven channels" strongly indicates this role sits within a Marketing Operations or Creative Operations function, supporting GTM strategies. The need for "high volume of creative assets quickly" and "A/B testing" further solidifies its operational and performance-marketing alignment.

📈 Primary Responsibilities

• Lead the design and production of high-quality visual assets for digital campaigns, social media, program launches, and events, ensuring alignment with ALX Africa’s brand standards and visual identity.

• Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements, facilitating targeted advertising efforts.

• Develop multiple creative variations for A/B testing, campaign optimization, and audience segmentation strategies, directly contributing to performance marketing success.

• Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action, supporting lead generation and conversion goals.

• Uphold and strengthen the visual expression of the ALX brand across all marketing touchpoints, ensuring consistent messaging and brand recognition.

• Edit short-form video content for learner acquisition, brand storytelling, and campaign performance across digital platforms, including testimonials, promotional content, and social media clips.

• Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms to maximize reach and engagement.

• Collaborate closely with the marketing team and internal stakeholders to bring campaign ideas to life, ensuring creative output aligns with strategic objectives and audience needs.

📝 Enhancement Note: The responsibilities clearly outline a role focused on execution within a marketing context. The emphasis on "A/B testing," "campaign optimization," "audience segmentation," and "performance-driven channels" highlights the operational and data-informed nature of the design work, aligning it with performance marketing and GTM operational support.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and marketing design is expected, often acquired through formal education or equivalent experience.

Experience: 3 to 5 years of professional experience in graphic design, with a preference for roles within marketing, digital media, brand management, or agency environments supporting fast-paced GTM initiatives.

Required Skills:

• Proven experience designing for paid digital campaigns, including creating multiple ad variations across various formats and dimensions.

• Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations, crucial for agile marketing operations.

• Strong visual storytelling capability, with the ability to translate strategic messaging into engaging, audience-relevant creative assets.

• High proficiency in industry-standard design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience editing short-form digital video content for marketing or social media use.

• Working knowledge of video editing platforms such as Adobe Premiere Pro, CapCut, or similar.

• Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.

• Demonstrated understanding of brand consistency and visual identity management.

Preferred Skills:

• Familiarity with collaborative design tools: Figma and Canva.

• Experience with creating assets for youth-focused, education, technology, or digital brands.

• Basic understanding of A/B testing principles and how design impacts campaign performance.

• Ability to add simple motion graphics and basic animations.

📝 Enhancement Note: The experience requirement (3-5 years) and the emphasis on specific tools and high-volume production suggest a mid-level role that requires a blend of creative talent and operational efficiency. The mention of Figma and Canva as advantageous, alongside the core Adobe Suite, points to a modern design workflow often seen in fast-paced marketing teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing high-quality design work across a range of marketing materials, with particular emphasis on:
  • Digital ad creatives in various sizes and formats.
  • Campaign visuals that demonstrate strategic thinking and audience appeal.
  • Brand marketing materials that highlight consistency and strong visual identity.
  • Examples of fast-turnaround projects or high-volume asset creation.

Process Documentation:

• While not explicitly a "process documentation" role, the ability to contribute to and utilize design templates, asset libraries, and design systems is implied, contributing to process efficiency and brand consistency.

• Understanding how design assets are used in A/B testing and campaign optimization suggests an awareness of performance feedback loops within marketing operations.

📝 Enhancement Note: For a creative role supporting marketing operations, the portfolio is paramount. The emphasis on "digital ad creatives," "campaign visuals," and "brand marketing work" directly relates to the GTM function. The implicit need for efficiency through "fast-turnaround" and potential use of "design systems" indicates an understanding of operational workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Nairobi, Kenya, the estimated annual salary range is KES 1,200,000 - KES 1,800,000. This estimate considers the cost of living in Nairobi, the demand for skilled designers in the tech/education sector, and the full-time, on-site nature of the role.

Benefits:

• Full-time employment with ALX Africa, a growing organization focused on empowering Africa's digital future.

• Opportunity to contribute to impactful educational programs and shape the visual narrative of a mission-driven brand.

• Exposure to diverse marketing campaigns and digital platforms, fostering continuous learning and skill development.

• Collaborative work environment within a dedicated marketing team in Nairobi.

• Potential for professional growth within the ALX Foundation's expanding network.

Working Hours: This is a full-time position, typically requiring 40 hours per week, with an expectation of on-site presence in Nairobi. Flexibility may be available, but the core requirement is consistent availability for the marketing team's needs.

📝 Enhancement Note: Salary estimation is based on publicly available data for Graphic Designer roles in Nairobi, Kenya, factoring in experience level and industry. Benefits are inferred from the company description and the nature of full-time employment within a non-profit organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech) and Non-Profit, with a strong focus on digital skills training and workforce development across Africa.

Company Size: ALX Africa is a rapidly growing organization, part of the ALX Foundation, with a stated ambition to empower 2 million Africans by 2030. Its impact figures (347k+ graduates, 257k youth in work) indicate a significant operational scale.

Founded: While the current entity is independent, its origins trace back to Sand Tech Holdings, with a clear mission established for empowering African youth through tech skills.

Team Structure:

• The Graphic Designer will be part of the Marketing team in Nairobi, working closely with marketing managers and campaign specialists.

• This role will involve cross-functional collaboration with program teams to understand creative needs and ensure alignment with broader business objectives.

Methodology:

• Creative production is driven by campaign briefs and marketing strategies, with an emphasis on data-informed design through A/B testing and optimization.

• Brand stewardship is critical, ensuring visual consistency across all touchpoints to build a strong, recognizable identity.

• Rapid iteration and high-volume output are key operational methodologies to support dynamic marketing campaigns.

Company Website: www.alxafrica.com

📝 Enhancement Note: The company description highlights a mission-driven, high-growth environment. The emphasis on "fast-moving," "high volume," and "agile" points to a culture that values execution and responsiveness, typical of operational roles supporting aggressive growth targets.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, requiring 3-5 years of experience. It's an execution-focused role within the broader marketing and GTM operations.

Reporting Structure: The role reports to a Marketing Manager or Head of Marketing within the ALX Kenya team. Collaboration will be frequent with marketing specialists and potentially program managers.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns, influencing learner acquisition rates, brand perception, and overall GTM success by creating compelling visual narratives and optimizing creative assets for performance.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in video editing, motion graphics, and potentially UI/UX design principles for digital assets.

• Brand Strategy Contribution: Grow into a role where design input influences broader brand strategy and visual identity development.

• Leadership Potential: Transition into a Senior Graphic Designer role, potentially leading junior designers or overseeing specific creative projects within marketing operations.

• Cross-Functional Mobility: Opportunities to move into related marketing roles (e.g., Digital Marketing Specialist, Content Creator) by leveraging design expertise in a broader marketing context.

📝 Enhancement Note: The growth paths outlined are typical for creative roles within GTM functions, emphasizing skill enhancement and increased strategic contribution over time. The on-site requirement in Nairobi suggests a focus on building the local team's capacity.

🌐 Work Environment

Office Type: On-site role within ALX Africa's Nairobi hub, fostering a collaborative and in-person work environment.

Office Location(s): Nairobi, Kenya. Specific office details would be provided upon application.

Workspace Context:

• A collaborative office setting designed to facilitate teamwork and communication among marketing and operations staff.

• Access to necessary design software and potentially other creative tools required for high-volume production.

• Opportunities for direct interaction with marketing teams, enabling quick feedback loops and alignment on creative projects.

Work Schedule: Full-time, on-site commitment in Nairobi. While specific daily hours might offer some flexibility, the role requires consistent availability to meet the demands of fast-paced marketing campaigns and program launches.

📝 Enhancement Note: The "on-site" requirement is a significant factor, indicating a preference for in-person collaboration and team integration, which is common for roles that support dynamic, real-time marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, relevant experience, and alignment with role requirements.

• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discussing their design process, creative choices, and experience with high-volume production and digital campaigns. This may include a practical design exercise or case study.

• Team/Manager Interview: Discussion about experience, cultural fit, problem-solving abilities, and understanding of marketing objectives. Questions will likely probe the ability to work under pressure and deliver quality at speed.

• Final Interview: Potentially with a senior leader to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize examples of digital ad creatives, campaign visuals, and brand marketing materials. If available, include short-form video edits.

• Showcase Process: Be prepared to discuss your design process, from brief interpretation to final execution, and how you ensure brand consistency.

• Quantify Impact (if possible): While difficult for design alone, explain how your visuals supported campaign goals (e.g., engagement, A/B testing variations).

• Demonstrate Agility: Include examples that showcase your ability to produce high volumes of work quickly and efficiently.

• Technical Proficiency: Be ready to discuss your experience with Adobe Creative Suite and video editing tools.

Challenge Preparation:

• Expect a design challenge that may involve creating assets for a hypothetical campaign or adapting existing materials.

• Prepare to articulate your design choices, justify your creative direction, and explain how your work aligns with marketing objectives and a youth-focused audience.

• Practice presenting your work concisely and clearly, focusing on the impact and efficiency of your designs.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for creative roles. The tips provided focus on showcasing the specific requirements mentioned in the job description: digital campaigns, high volume, brand consistency, and video editing, all within a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: High proficiency required in Photoshop, Illustrator, and InDesign for creating static graphics, ad creatives, and marketing collateral.

• Video Editing Software: Working knowledge of Adobe Premiere Pro, CapCut, or similar platforms for editing short-form digital video content.

• Collaborative Design Tools (Preferred): Figma and Canva are advantageous for team collaboration and rapid asset creation.

Analytics & Reporting:

CRM & Automation:

• Not explicitly mentioned, but an understanding of how marketing assets are deployed through CRM or marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and video editing tools, along with preferred tools like Figma and Canva, provides a clear picture of the technical requirements. The connection to A/B testing implies an indirect interaction with performance marketing analytics.

👥 Team Culture & Values

Operations Values:

• Courage: Willingness to challenge creative norms and propose innovative visual solutions for marketing campaigns.

• Humility: Openness to feedback on designs and a focus on serving the broader marketing and learner acquisition goals.

• Adventure: Enthusiasm for tackling ambitious design projects and contributing to the growth of a dynamic educational brand.

• Initiative: Proactive problem-solving in design, taking ownership of creative tasks, and going above and beyond to meet marketing deadlines.

• Resilience: Ability to adapt to fast-paced changes, iterate on designs quickly, and persevere through challenging campaign cycles.

Collaboration Style:

• Close partnership with the marketing team, requiring strong communication and responsiveness to briefs and feedback.

• Collaborative approach to developing creative templates and asset libraries to enhance efficiency and consistency.

• Contribution to a culture of creativity, responsiveness, and continuous improvement within the growth and brand function.

📝 Enhancement Note: The "Person Specification/Attributes" section directly translates into key cultural values. These values emphasize a proactive, adaptable, and team-oriented approach, essential for a creative role operating within a fast-paced marketing operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently producing a large number of high-quality creative assets under tight deadlines.

• Brand Consistency Across Diverse Channels: Maintaining a cohesive visual identity across numerous digital platforms, campaigns, and video formats.

• Translating Strategy into Visuals: Effectively interpreting marketing briefs and strategic objectives into compelling and conversion-oriented designs.

• Balancing Speed and Quality: Delivering work rapidly without compromising design excellence and brand integrity.

• Adapting to Evolving Digital Trends: Staying current with design trends, platform requirements, and video editing techniques for digital media.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in motion graphics, animation, or specialized areas of digital design.

• Video Production: Develop more sophisticated video editing and storytelling capabilities.

• Brand Strategy: Gain exposure to and contribute to the strategic development of ALX Africa's visual identity.

• Performance Marketing Insight: Understand how design directly influences conversion rates and campaign ROI, enhancing strategic design thinking.

• Tool Proficiency: Master advanced features of Adobe Creative Suite and explore new creative software.

📝 Enhancement Note: The challenges are directly derived from the job description's emphasis on speed, volume, and multi-channel requirements. Growth opportunities are framed around advancing creative skills and gaining strategic insight within the marketing operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-volume of digital ad creatives for a specific campaign. How do you ensure variety while maintaining brand consistency?" (Focus on workflow, efficiency, and brand stewardship).

• "How do you approach translating a campaign brief into compelling visual assets? Can you walk us through a past example?" (Focus on conceptualization, storytelling, and execution).

• "How have you used design to support A/B testing in past marketing campaigns? What was the outcome?" (Focus on data-informed design and impact).

Company & Culture Questions:

• "What interests you about ALX Africa's mission and how do you see your design skills contributing to our goals?" (Focus on mission alignment and impact).

• "How do you handle feedback and revisions on your designs, especially in a fast-paced environment?" (Focus on resilience, humility, and collaboration).

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Digital Campaigns, Brand Work, Video) or by impact.

• Tell a Story: For each project, explain the brief, your creative process, the tools you used, the challenges you faced, and the outcome or impact of your design.

• Highlight Speed and Volume: Explicitly point out projects that demonstrate your ability to work quickly and efficiently.

• Showcase Versatility: Present a range of styles and formats to demonstrate your adaptability.

• Be Ready for Live Exercises: Prepare for potential on-the-spot design tasks or modifications.

📝 Enhancement Note: Interview questions are crafted to probe the key requirements: high-volume production, digital campaign design, video editing, brand consistency, and the ability to work within ALX Africa's specific cultural attributes, all within a marketing operations context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Portfolio: Ensure your submitted portfolio prominently features digital ad creatives, campaign visuals, and brand marketing work that aligns with the requirements. Highlight examples demonstrating your ability to work at speed and in high volume.

• Tailor Your Resume: Emphasize your 3-5 years of relevant experience, proficiency in Adobe Creative Suite and video editing tools, and any experience with marketing campaigns or fast-paced production environments. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, ability to meet deadlines, and understanding of brand consistency. Be ready to discuss your video editing experience.

• Research ALX Africa: Understand their mission, target audience (youth, tech-focused), and the impact they aim to achieve. This will help you articulate your interest and how your design skills can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.