Graphic Designer, Experience Design

📍 Job Overview

Job Title: Graphic Designer, Experience Design

Company: Momentum

Location: New York, New York, United States

Job Type: Full-Time

Category: Experience Design / Graphic Design

Date Posted: 2026-04-24

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Develops and executes compelling graphic design solutions for integrated brand experiences, focusing on visual identity, environmental graphics, and signage.

• Translates strategic objectives and high-level concepts into tangible, brand-aligned visual narratives across various media platforms.

• Collaborates with multidisciplinary teams to conceptualize and deliver innovative, disruptive, and memorable brand experiences.

• Leverages a strong understanding of traditional design principles while pushing creative boundaries to challenge the status quo.

• Contributes to the overarching experience strategy, particularly in areas of signage, wayfinding, and environmental design.

📝 Enhancement Note: This role is positioned within an agency environment that emphasizes "Total Brand Experience," suggesting a strong focus on creating holistic, impactful, and shareable experiences for clients. The "Experience Design" aspect indicates a need to think beyond static graphics and consider how design elements function within physical or digital environments to create a cohesive user journey.

📈 Primary Responsibilities

• Actively participate in concept and design brainstorms to generate innovative ideas for client projects.

• Translate high-level strategic concepts into compelling and brand-appropriate design directions.

• Create detailed in-situation mock-ups and polished mood boards to effectively communicate design intent and aesthetic.

• Design a range of assets including large-scale graphics, presentations, animation boards, logos/lockups, brand identities, signage, and patterns.

• Articulate design intent and visual storytelling effectively to cross-functional teams and stakeholders.

• Maintain consistent creative quality and adherence to brand guidelines across all deliverables.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting fast deadlines in a dynamic agency environment.

• Stay informed about competitive design landscapes, industry trends, and audience insights to inform creative strategies.

• Present design work internally and, with guidance, to clients, articulating rationale and vision.

• Mentor and guide more junior team members, fostering their design skills and professional development.

• Uphold and embody Momentum's core values in daily work and interactions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and team collaboration. The emphasis on "in-situation mock-ups" and "environmental graphics" points towards a need for designers who can visualize how their work will perform in real-world contexts, not just on a screen. Mentorship responsibility suggests a mid-level to senior individual contributor role with leadership potential.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field.

Experience: 3-5 years of professional graphic design experience, with a preference for agency or experiential design environments.

Required Skills:

• Exceptional graphic design skills with a strong foundation in layout, typography, line composition, color theory, and visual hierarchy.

• Proven ability to develop comprehensive visual identities, including logotypes, typefaces, and color palettes.

• Expertise in designing for environmental graphics, signage, and wayfinding systems.

• Proficiency in creating in-situation mock-ups and polished mood boards to convey design concepts.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign), with a demonstrated ability to produce high-quality visual assets.

• Excellent visual and verbal presentation skills, with the ability to articulate design intent and tell visual stories.

• Ability to manage multiple projects concurrently, adapt to rapidly changing priorities, and thrive in a fast-paced, energetic environment.

• Collaborative spirit with a drive to take ownership and contribute positively to team goals.

Preferred Skills:

• Experience in developing over-arching experience strategies as they relate to physical environments.

• Familiarity with animation boards and presentation design.

• Understanding of sustainable design practices and their application in experiential projects.

• Experience presenting work to clients under leadership supervision.

• Prior experience mentoring junior designers.

📝 Enhancement Note: The emphasis on "experiential" design, "environmental graphics," and "wayfinding" suggests that candidates with a portfolio showcasing work in these specific areas will have a significant advantage. The requirement for Adobe Creative Suite expertise is standard, but the expectation of translating "high-level concepts" into "brand-appropriate design directions" points to a need for conceptual thinking alongside technical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 distinct projects that demonstrate expertise in graphic design, visual identity development, and experiential design.

• Projects should highlight the ability to translate strategic briefs into creative visual solutions across various media, including environmental graphics, signage, and branding.

• Visual examples of in-situation mock-ups and mood boards are highly encouraged to illustrate conceptualization and presentation skills.

Process Documentation:

• For each portfolio project, provide a brief but clear explanation of the design process undertaken, from initial concept generation through to final execution.

• Detail how brand guidelines were applied and, where applicable, how the design contributed to the overall client objectives or "Total Brand Experience."

• Demonstrate an understanding of how design elements are implemented in real-world environments and how user interaction or perception was considered.

📝 Enhancement Note: Given the "Experience Design" focus, the portfolio should go beyond static graphic design examples. It needs to illustrate how the candidate thinks about design within a broader context, considering user journeys, environmental interaction, and the overall brand experience. The ability to present this process clearly and concisely is crucial.

💵 Compensation & Benefits

Salary Range: $65,000 - $85,000 annually. This range is determined by various factors including current/former employee ranges for the position, market considerations, location, budget, tenure with the company, and the candidate's background, experience, and qualifications.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Retirement savings plan options (e.g., 401k) with potential company match.

• Paid time off (PTO) including vacation, sick days, and holidays.

• Opportunities for professional development, training, and continuing education.

• Employee Assistance Program (EAP) offering confidential counseling and support services.

• Potential for involvement in company-sponsored events and community initiatives.

Working Hours: Standard full-time employment, typically around 40 hours per week, with flexibility expected to meet project deadlines and client needs in a dynamic agency environment.

📝 Enhancement Note: The specified salary range is typical for a mid-level Graphic Designer in a major metropolitan area like New York City, especially within a creative agency context. The benefits listed are standard for full-time employees in the US, with an emphasis on professional growth opportunities that align with an agency's need for continuous skill development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising / Experiential Marketing / Brand Experience.

Company Size: Momentum Worldwide is a global agency with a significant presence, indicating a structured yet dynamic work environment with ample resources. The specific team size for the Experience Design department is not specified but is likely to be a collaborative unit within a larger creative department.

Founded: Momentum Worldwide has a history of creating impactful brand experiences, suggesting a culture that values innovation, creativity, and a forward-thinking approach to marketing challenges.

Team Structure:

• The Experience Design team likely operates within a larger Creative or Brand Experience division.

• Designers will collaborate closely with strategists, account managers, producers, and potentially analytics specialists.

Methodology:

• Emphasis on "Total Brand Experience" suggests an integrated approach, combining consulting, strategy, analytics, experience design, and production.

• A "doers" mentality and a focus on creating "disruptive, entertaining, shareable, unforgettable experiences."

• Commitment to sustainability, with ISO certifications, indicating a responsible and forward-thinking operational approach.

Company Website: https://www.momentumww.com/

📝 Enhancement Note: Momentum Worldwide positions itself as an agency that crafts unique and memorable experiences, implying a culture that encourages bold ideas and pushes creative boundaries. The mention of "disruptive, entertaining, shareable, unforgettable experiences" suggests an environment that values impact and innovation. The agency's commitment to sustainability with ISO certifications is a noteworthy aspect that signals a responsible and modern operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Graphic Designer with a specialization in Experience Design. It represents a mid-level position (3-5 years of experience) that requires both strong foundational design skills and the ability to think conceptually about how design impacts user experiences in physical and potentially digital spaces. The role involves individual contribution, project management, and mentorship.

Reporting Structure: The Graphic Designer will report to a Creative Director or a lead within the Experience Design team. They will work collaboratively with various internal departments including Strategy, Account Management, and Production.

Operations Impact: The primary impact of this role is on the visual execution and conceptualization of client brand experiences. The designer's work directly influences how clients' brands are perceived, their ability to engage target audiences, and the memorability of the experiences created. Strong design contributes to brand recall, emotional connection, and ultimately, client success metrics.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized areas like environmental graphics, wayfinding, and digital experience design. Opportunity to work on a wider variety of client projects and industries.

• Leadership Development: Progress towards a Senior Designer or Art Director role, taking on more complex projects, leading design conceptualization, and increasing client-facing responsibilities.

• Cross-functional Learning: Gain exposure to strategy, analytics, and production, fostering a more holistic understanding of the brand experience development process. Potential to transition into related fields within the agency.

📝 Enhancement Note: The "Experience Design" specialization indicates a growth path beyond traditional graphic design, moving towards roles that integrate user experience principles with creative execution. The mentorship aspect suggests an early step towards leadership, with clear potential to advance into Art Director or Creative Lead positions within the agency.

🌐 Work Environment

Office Type: Hybrid work model, combining remote flexibility with in-office collaboration.

Office Location(s): New York, New York, United States. This is a major hub for advertising and creative agencies, offering access to a vibrant professional network and industry events.

Workspace Context:

• The office environment likely fosters collaboration, with shared creative spaces and meeting rooms designed for brainstorming and client presentations.

• Access to necessary design tools and technology within the office, supporting the hybrid work model.

• Opportunities for direct interaction with colleagues across different disciplines, promoting a dynamic and integrated workflow.

Work Schedule: The role is full-time, typically around 40 hours per week. While a standard schedule is expected, the agency environment often requires flexibility to meet project deadlines and client needs, especially during critical campaign phases.

📝 Enhancement Note: The hybrid model suggests a balance between independent work and collaborative sessions. The New York City location implies a competitive and fast-paced environment, common in top-tier creative agencies, where adaptability and responsiveness are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational graphic design skills, relevant experience, and alignment with the creative brief.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, process, and how their work aligns with Momentum's focus on brand experience. Be prepared to articulate the "why" behind your design choices.

• Skills & Conceptualization Assessment: Potential for design challenges or case studies to evaluate problem-solving abilities, conceptual thinking, and proficiency with design tools under timed conditions.

• Team/Cultural Fit Interview: Discussion with hiring managers and potential team members to assess collaboration style, communication skills, adaptability, and alignment with Momentum's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in graphic design, visual identity, and especially environmental/experiential design. Highlight projects that demonstrate your ability to translate strategy into impactful visuals.

• Tell the Story: For each project, clearly articulate the client's brief, your role, the design process, key challenges, your creative solutions, and the measurable impact or outcome. Focus on the "Total Brand Experience" aspect.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. High-quality mock-ups and clear explanations are crucial.

• Showcase Process: Include mood boards, sketches, wireframes, or process diagrams if they effectively illustrate your thought process and problem-solving approach.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, target audience, and objectives.

• Prioritize Impact: Focus on delivering a clear, creative, and strategically sound solution that addresses the core problem.

• Articulate Rationale: Be prepared to explain your design decisions, the tools used, and how your solution aligns with brand objectives and experiential goals.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design process and strategic thinking. Expect questions that probe not just what you designed, but why and how it contributes to a larger brand experience. The "doers" mentality suggests a preference for proactive candidates who can demonstrate initiative.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for graphic design, illustration, layout, and image manipulation.

• Presentation Software: Likely requires advanced skills in Keynote or PowerPoint for creating polished mood boards, concept presentations, and client deliverables.

• Prototyping/Mock-up Tools: Familiarity with tools that can create realistic in-situation mock-ups for environmental graphics and signage (e.g., Adobe Dimension, SketchUp, or specialized plugins).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but understanding how designs are deployed through marketing automation platforms or client management systems could be a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. However, proficiency in presentation software and tools for creating realistic mock-ups is critical given the emphasis on environmental and experiential design. The ability to visualize how designs will appear in real-world contexts is paramount.

👥 Team Culture & Values

Operations Values:

• Be One: Emphasizes teamwork, collaboration, and a unified approach to achieving client goals. Expect to work closely with diverse teams.

• Do Great Work: A commitment to excellence, innovation, and delivering high-impact, memorable experiences that exceed client expectations.

• Have Fun: Fostering an enjoyable and engaging work environment where creativity can flourish.

• Give Back: A commitment to community involvement and social responsibility, often integrated into client work or agency initiatives.

• Grow: Encouraging continuous learning, professional development, and personal growth for all employees.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between design, strategy, account, and production teams.

• Open communication and idea sharing are encouraged to foster innovation and ensure cohesive "Total Brand Experiences."

• A culture of constructive feedback and mutual support to help team members learn and improve.

📝 Enhancement Note: Momentum's stated values are integral to their culture. Candidates should be prepared to demonstrate how they embody these values, particularly "Be One" (teamwork) and "Do Great Work" (excellence and innovation), which are crucial for success in a client-facing agency environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Strategy: Effectively translating abstract client objectives and brand strategies into compelling visual designs that meet business goals.

• Pace and Volume: Managing a high volume of projects with demanding deadlines in a fast-paced agency setting, requiring efficient workflow and strong time management.

• Client Presentation & Feedback: Presenting design concepts to clients and effectively incorporating feedback while maintaining creative integrity.

• Staying Ahead of Trends: Continuously evolving design skills and staying abreast of emerging trends in graphic, experiential, and digital design to offer cutting-edge solutions.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops, conferences, and online courses focused on advanced graphic design techniques, experiential design, UX/UI principles, and emerging creative technologies.

• Mentorship: Receiving guidance from senior designers and Creative Directors, fostering career progression and skill refinement.

• Exposure to Diverse Projects: Working on a wide range of client accounts across various industries, offering broad learning experiences and portfolio diversification.

• Internal Workshops: Participation in internal training sessions and knowledge-sharing sessions led by experienced agency professionals.

📝 Enhancement Note: The challenges presented are typical of a dynamic agency environment, requiring adaptability and continuous learning. The growth opportunities are robust, emphasizing skill diversification and potential leadership development within the specialized field of Experience Design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex strategic brief into a visual design concept. What was your process, and what was the outcome?"

• "How do you approach creating a visual identity for a brand? Walk us through your process from initial research to final deliverables."

• "Tell us about a project where you had to balance creative vision with client feedback or brand guidelines. How did you navigate that?"

Company & Culture Questions:

• "What excites you about Momentum Worldwide and our approach to 'Total Brand Experience'?"

• "How do you embody our core values of 'Be One,' 'Do Great Work,' 'Have Fun,' 'Give Back,' and 'Grow' in your professional life?"

• "Describe your ideal team environment and how you contribute to a collaborative culture."

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your experience and design philosophy. Then, for each selected project, clearly state the client, the challenge, your role, your process, the solution, and the impact.

• Highlight Experiential Elements: For this role, emphasize projects that showcase environmental graphics, signage, wayfinding, or any work that demonstrates an understanding of design within a physical space.

• Showcase Process: Include behind-the-scenes elements like mood boards, sketches, or wireframes to illustrate your thinking.

• Quantify Impact: Whenever possible, use data or client feedback to demonstrate the success of your designs.

• Be Enthusiastic: Convey your passion for design and your genuine interest in contributing to Momentum's creative output.

📝 Enhancement Note: Interview questions will likely focus on practical application of design skills, strategic thinking, and cultural fit. Candidates should be prepared to discuss their process, demonstrate their understanding of brand experience, and articulate how they align with Momentum's values. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Graphic Designer, Experience Design position:

• Submit your application through the provided link on the Momentum careers website.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating expertise in graphic design, visual identity, and crucially, environmental/experiential design and signage. Ensure high-quality visuals and clear project descriptions.

• Resume Optimization: Tailor your resume to highlight 3-5 years of relevant experience, emphasizing skills in Adobe Creative Suite, visual storytelling, brand guideline application, and any experience with mentorship or client presentations. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss specific projects from your portfolio and how they align with Momentum's "Total Brand Experience" philosophy. Be ready for potential design challenges.

• Company Research: Familiarize yourself with Momentum Worldwide's work, client portfolio, and core values. Understand their commitment to sustainability and creating "disruptive, entertaining, shareable, unforgettable experiences."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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