Graphic Designer – E-Commerce & Gaming

📍 Job Overview

Job Title: Graphic Designer – E-Commerce & Gaming

Company: Xsolla

Location: Remote

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-01-16

Experience Level: 5-10 Years Professional Experience

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in supporting high-velocity marketing efforts within the dynamic e-commerce and gaming sectors, requiring a blend of creative execution and performance-driven design.

• The Graphic Designer will be instrumental in conceptualizing and delivering digital assets that enhance brand presence and drive user engagement across multiple channels.

• A strong emphasis is placed on visual design fundamentals, including typography, composition, and brand consistency, to ensure cohesive and impactful marketing collateral.

• The position demands adaptability and efficiency in managing multiple projects simultaneously, translating stakeholder feedback into pixel-perfect outputs for diverse platforms.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly suggests a focus on performance marketing and e-commerce conversion-aware design. This implies a need for designers who understand how to create visually appealing assets that also achieve specific business objectives, not just aesthetic appeal. The mention of "AI-assisted workflows" indicates a forward-thinking team open to integrating new technologies, so candidates comfortable with or eager to learn AI tools will be well-positioned.

📈 Primary Responsibilities

• Design and produce high-quality graphics for digital marketing campaigns, including social media assets, email graphics/templates, banner ads, and promotional materials.

• Create compelling landing page visuals and web-ready marketing components that align with campaign objectives and user experience best practices.

• Develop visually engaging e-commerce assets, such as product presentations, A+ style content, and interactive shopping/merchandising visuals, to drive conversion and sales.

• Support game marketing creative needs by producing promotional artwork and campaign assets that resonate with the gaming audience.

• Ensure all deliverables are optimized for multiple formats (web, mobile, platform requirements, and performance marketing placements) to maximize reach and impact.

• Maintain strict adherence to brand guidelines while creatively adapting designs to suit different audiences, channels, and campaign goals.

• Collaborate closely with stakeholders to effectively translate project briefs into clear, impactful, and technically sound design solutions.

• Assist in the creation and ongoing maintenance of brand guidelines and reusable design systems to ensure consistency across all visual touchpoints.

• Contribute to the establishment and maintenance of a consistent visual identity across e-commerce, product marketing, and gaming campaigns.

• Uphold quality standards in layout, typography, and asset construction, ensuring pixel-perfect execution.

• Partner with cross-functional teams, including marketing, product managers, developers, and creative leadership, to align design efforts with business objectives.

• Actively participate in ideation sessions, contributing innovative concepts from initial ideation through final execution.

• Clearly articulate design rationale and efficiently incorporate feedback from team members and stakeholders.

• Stay abreast of current design trends, e-commerce best practices, and the evolving aesthetics of gaming marketing to inform creative output.

📝 Enhancement Note: The responsibilities highlight a dual focus on both e-commerce conversion-driven design and creative assets for the gaming industry. This suggests the need for a versatile designer who can pivot between different visual styles and strategic objectives. The emphasis on "performance marketing placements" and "conversion-aware" design indicates that understanding marketing metrics and user psychology will be as important as artistic skill.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of graphic design principles is expected, typically acquired through formal education, bootcamps, or equivalent self-study and practical experience.

Experience: 5+ years of professional graphic design experience, with a primary focus on digital-first design, ideally within e-commerce, gaming, or performance marketing environments.

Required Skills:

• Portfolio Excellence: A strong, curated portfolio is paramount, demonstrating expertise in branding/visual identity, digital marketing assets (social, ads, email), and compelling layout/typography with effective visual storytelling.

• Design Software Proficiency: Advanced skills in modern design tools, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Visual Design Fundamentals: Deep understanding of typography, color theory, layout principles, and visual hierarchy.

• Multi-Platform Optimization: Knowledge of responsive design considerations and how to optimize assets for various digital platforms and screen sizes.

• Asset Preparation: Expertise in digital asset preparation and export best practices for web and marketing use.

• Collaboration & Project Management: Comfort working in collaborative project environments, utilizing tools like Jira or similar project management software.

• Adaptability & Learning: Willingness to learn and adapt to new tools, including automation tools, and a comfort level with potentially integrating AI into design workflows.

• Time Management: Excellent time management skills with a proven ability to handle multiple projects simultaneously in a fast-paced setting.

Preferred Skills:

• Illustration/Digital Drawing: Skills in illustration or digital drawing for tasks like repainting, cleanup, and extending key art for marketing purposes.

• Motion Graphics Familiarity: Ability to create static assets that can easily translate into motion graphics workflows, or basic motion graphics creation capability.

• 3D Tools Basic Knowledge: Familiarity with 3D software such as Blender, Cinema4D, Maya, or 3ds Max, useful for asset creation or manipulation.

• Game Engine Familiarity: Experience with game engines like Unity or Unreal, particularly for capturing stills or creating basic assets.

• Video Editing: Experience with video editing tools like Premiere Pro, Final Cut Pro, or AVID.

• Data-Informed Design: Knowledge of A/B testing concepts and the ability to make data-informed creative decisions.

• Accessibility Design: Understanding of accessibility-aware design practices, inclusive design principles, and readability best practices.

📝 Enhancement Note: The requirements emphasize a blend of artistic talent and practical application in performance-oriented environments. The "5+ years" suggests a mid-level to senior role, where independent contribution and problem-solving are expected. The "Nice to Have" section points towards a desire for a versatile designer who can contribute across a wide spectrum of creative tasks, making them a valuable multi-disciplinary asset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branding & Visual Identity Case Studies: Showcase projects where you developed or evolved brand systems, illustrating your understanding of brand consistency and visual storytelling across different applications.

• Digital Marketing Campaign Examples: Present a range of digital marketing assets (social media ads, banners, email graphics) that demonstrate your ability to create performance-driven visuals and adhere to platform specifications.

• E-Commerce Asset Demonstrations: Include examples of e-commerce specific assets like product presentations, lifestyle imagery, or interactive elements that highlight your understanding of conversion-focused design principles.

• Process & Workflow Documentation: Briefly outline your design process for key projects, focusing on how you move from brief to final asset, including feedback incorporation and optimization steps.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing new workflows for creative assets, from initial brief analysis to final delivery, and how you optimize existing processes for efficiency.

• System Implementation Standards: While not a system administrator role, demonstrate an understanding of how design assets integrate into larger marketing technology stacks (e.g., CMS, ad platforms, email marketing tools).

• Measurement & Performance Analysis: Discuss how you consider performance metrics (e.g., CTR, conversion rates) when designing assets and how you would analyze the effectiveness of your creative work.

📝 Enhancement Note: For a graphic design role, the "portfolio" is the primary demonstration of capability. The emphasis here is on showcasing not just final outputs but also the strategic thinking and process behind them, especially concerning performance and e-commerce objectives. Candidates should be ready to articulate their design methodology and how they ensure their work contributes to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year.

Note: This range is specified for Los Angeles, CA, and may vary based on the candidate's location (as the role is remote) and their specific experience and qualifications. For remote roles, companies often adjust compensation based on the cost of living in the candidate's primary residence.

Benefits:

• Comprehensive Health Coverage: 100% company-paid medical, dental, and vision plans for employees.

• Flexible Time Off: Unlimited Flexible Time Off (FTO) policy, encouraging employees to take time off as needed, promoting work-life balance.

• Personalized Career Development: A personalized career roadmap for each employee, focusing on professional growth and skill advancement.

• Training & Educational Opportunities: Investment in professional development, including training and educational opportunities to ensure team members thrive.

• Supportive Environment: A commitment to fostering a supportive environment that prioritizes the physical, mental, and emotional well-being of employees and their families.

Working Hours: While not explicitly stated, a full-time role typically implies around 40 hours per week. Given the remote nature and the emphasis on collaboration, maintaining consistent availability during core business hours for the team, and flexibility for project deadlines, is expected.

📝 Enhancement Note: The salary range provided is contextualized for Los Angeles, which is a common practice. For a fully remote role, candidates should expect that Xsolla will likely adjust the offered salary based on the candidate's specific geographic location and associated cost of living. The benefits package is robust, with a strong emphasis on comprehensive health coverage and work-life balance through unlimited PTO.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Commerce & Technology. Xsolla operates as a global commerce company providing tools and services to game developers, acting as a merchant of record and facilitating funding, distribution, marketing, and monetization for games.

Company Size: Xsolla operates globally and has a significant employee base, indicated by its "global commerce company" status and "1,500+ game developers" served. The specific employee count isn't listed, but it's a substantial organization.

Founded: Xsolla was founded with a mission to support game creators and has been a consistent player in the industry, headquartered in Los Angeles, California.

Team Structure:

• Creative Team: The Graphic Designer will join a creative team that likely includes other designers, potentially art directors, and creative leads.

• Cross-functional Collaboration: Expect to work closely with marketing teams (performance marketers, content strategists), product managers, developers, and project managers.

• Reporting: The role likely reports to a Creative Lead or Art Director within the marketing or creative department.

Methodology:

• Data-Driven Design: The role emphasizes "performance-driven digital assets" and "conversion-aware" design, suggesting a data-informed approach to creative.

• Agile/Iterative Processes: The mention of "high-velocity marketing work" and collaboration with product/development teams implies an agile or iterative approach to project management and creative development.

• Brand System Management: A focus on "evolving brand systems" and "maintaining brand guidelines" indicates a structured approach to brand consistency.

Company Website: xsolla.com

📝 Enhancement Note: Xsolla's position at the intersection of gaming and e-commerce commerce provides a unique operating environment. The culture appears to be one that values innovation, player empowerment, and a forward-thinking approach to technology (e.g., AI in workflows). The company's mission to support game developers suggests a passion for the gaming industry, which would likely permeate the team's culture.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level to senior Graphic Designer role, requiring significant professional experience (5+ years) and a strong portfolio. The scope includes not only execution but also contributing to brand systems and collaborating with strategic teams.

Reporting Structure: The designer will likely report to a Creative Director, Art Director, or a Marketing Manager overseeing creative output. They will collaborate extensively with marketing, product, and potentially development teams.

Operations Impact: The designer's work directly impacts Xsolla's ability to market its services and products effectively. This includes driving traffic and conversions for e-commerce initiatives, supporting game developer clients through marketing collateral, and contributing to Xsolla's overall brand perception in the competitive gaming and tech landscape. Their "performance-driven" approach means their work has measurable business outcomes.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like performance marketing design, e-commerce visual merchandising, or gaming-specific art direction.

• Leadership: Progression to Senior Graphic Designer, Art Director, or Creative Lead roles, managing projects and potentially junior designers.

• Skill Expansion: Opportunities to develop skills in areas like motion graphics, 3D, or AI-assisted design, as indicated by the "nice to have" section.

• Cross-Functional Movement: Potential to move into related marketing or creative roles within Xsolla, leveraging their understanding of the company's products and market.

📝 Enhancement Note: This role offers a clear path for growth from a senior individual contributor to a more influential creative role. The emphasis on learning new tools and expanding skill sets suggests that Xsolla invests in its employees' development, aligning with their stated commitment to personalized career roadmaps.

🌐 Work Environment

Office Type: Fully Remote. This means the designer will work from a home office setup.

Office Location(s): While the company is headquartered in Los Angeles, CA, this specific position is fully remote, allowing candidates to work from anywhere.

Workspace Context:

• Collaborative Digital Space: The remote nature necessitates strong digital communication and collaboration tools. Expect to use platforms like Slack, Zoom, Figma, and project management software extensively.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially AI tools will be provided or expected.

• Team Interaction: Regular virtual meetings, stand-ups, and brainstorming sessions will be the norm for collaborating with the cross-functional teams.

Work Schedule: While full-time, the remote nature may offer some flexibility. However, given the "high-velocity marketing work" and "collaboration" requirements, maintaining availability during core working hours, especially for real-time discussions and reviews, is crucial.

📝 Enhancement Note: The fully remote aspect is a key differentiator. Candidates should be self-motivated and adept at working independently while staying connected with their team through digital means. The emphasis on "collaboration" in a remote setting highlights the importance of strong communication skills and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation/Interview: You will likely be asked to present your portfolio, discussing key projects, your design process, and how your work aligns with e-commerce and gaming marketing objectives. Be ready to articulate your design rationale.

• Skills Assessment/Design Challenge: A potential design challenge or exercise to evaluate your practical skills, problem-solving abilities, and how you handle briefs and feedback under timed conditions.

• Team/Stakeholder Interviews: Interviews with potential team members and cross-functional partners to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Possibly with senior leadership or hiring manager to discuss overall fit, career aspirations, and expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize those showcasing e-commerce, performance marketing, and gaming-related work.

• Showcase Process: For each project, include a brief overview of the challenge, your approach, key design decisions, and the results or impact achieved (e.g., increased CTR, improved conversion).

• Highlight Versatility: Demonstrate your ability to adapt to different brand styles and project types.

• Technical Proficiency: Ensure your digital assets are well-organized and presented cleanly. Mention the tools you used.

• Performance Focus: For e-commerce and marketing pieces, emphasize how your design contributed to business goals.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand any design challenge brief. Ask clarifying questions if needed.

• Time Management: Plan your time effectively to complete the challenge within the given timeframe.

• Focus on Objectives: Ensure your solution directly addresses the brief's objectives, especially any related to performance or conversion.

• Presentation: Be prepared to present your solution, explaining your rationale and design choices clearly and concisely.

📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should prepare to not just show their work but to sell it, explaining its strategic value and impact, particularly in performance-driven contexts. The inclusion of AI tools in their workflow should be highlighted if they have experience, or their willingness to learn if not.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected for collaborative design, prototyping, and UI design aspects. Proficiency is highly likely to be a core requirement.

• Adobe Photoshop: Essential for image manipulation, photo editing, and detailed raster graphics creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

• A/B Testing Concepts: While not an analyst role, understanding how creative assets perform and how A/B tests inform design decisions is beneficial.

• Data-Informed Decisions: Ability to interpret basic performance metrics to refine designs.

CRM & Automation:

• Jira (or similar): For project management, task tracking, and team collaboration within a development/marketing workflow.

• Automation Tools: A willingness to learn and use automation tools in the design pipeline is mentioned.

📝 Enhancement Note: The required tools (Figma, Adobe Creative Suite) are standard for graphic designers. The mention of "automation tools" and "AI-assisted workflows" suggests Xsolla is looking for designers who are tech-savvy and open to modernizing their toolset. Experience with project management tools like Jira is also important for seamless integration into team processes.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on creating impactful, innovative visual content that stands out in competitive markets.

• Collaboration: A highly collaborative environment where teamwork and cross-functional partnerships are essential for success.

• Performance-Driven: A focus on creating designs that not only look good but also achieve measurable business objectives, such as conversions and user engagement.

• Adaptability & Learning: A culture that embraces change, new technologies (like AI), and continuous learning to stay ahead in fast-paced industries.

• Passion for Gaming: Given the company's industry, a genuine interest or passion for gaming and its culture is likely a strong cultural asset.

Collaboration Style:

• Cross-Functional Integration: Expect a highly integrated approach, working closely with marketing, product, and development teams to ensure design aligns with broader business goals.

• Feedback & Iteration: A culture that values constructive feedback and iterative design processes to refine creative outputs.

• Knowledge Sharing: Openness to sharing insights, best practices, and learnings across teams to foster collective growth.

📝 Enhancement Note: The company culture appears to be dynamic, driven by innovation, and focused on tangible results. The values emphasize both creative excellence and a pragmatic, data-informed approach, particularly relevant for e-commerce and performance marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Performance Goals: The primary challenge will be to create visually compelling designs that also meet stringent performance marketing and conversion metrics in both e-commerce and gaming contexts.

• Fast-Paced Environment: Working in "high-velocity marketing" means frequently juggling multiple projects with tight deadlines, requiring excellent prioritization and time management.

• Adapting to New Technologies: Integrating AI-assisted workflows or learning new tools like motion graphics or 3D software will be a learning curve for some, but also an opportunity for growth.

• Maintaining Brand Consistency Across Diverse Verticals: Ensuring a cohesive brand identity across distinct areas like corporate e-commerce, game monetization, and player marketing requires careful attention to detail and strategic thinking.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to become an expert in performance-driven design, e-commerce visual strategy, or gaming asset creation.

• Tool Proficiency: Gaining hands-on experience with emerging design tools, including AI-powered creative software.

• Industry Exposure: Working within the fast-paced gaming and e-commerce industries provides exposure to cutting-edge marketing strategies and consumer trends.

• Mentorship & Leadership: Potential for mentorship from experienced creative leaders and opportunities to grow into senior or lead design roles.

📝 Enhancement Note: The opportunities for growth are significant, particularly for a designer willing to embrace new technologies and a performance-oriented mindset. The challenges are typical of a fast-moving tech and creative environment, offering a chance for professional development through problem-solving.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing digital assets for performance marketing campaigns, and what metrics do you consider?" (Prepare to discuss CTR, conversion rates, A/B testing).

• "Describe a time you had to balance a strong brand identity with specific conversion goals. What was your process?" (Focus on case studies demonstrating this balance).

Company & Culture Questions:

• "What excites you about Xsolla's mission and our position in the gaming and e-commerce industries?" (Research Xsolla's latest news, products, and values).

• "How do you approach collaboration with non-designers (e.g., marketing, product managers)?" (Highlight communication skills and ability to translate business needs into design solutions).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" behind your design decisions. What was the problem, and how did your design solve it?

• Quantify Impact: If possible, present metrics or outcomes related to your designs (e.g., "This ad campaign resulted in a 15% increase in click-through rate").

• Discuss Process: Clearly articulate your workflow from brief to final asset, including how you handle feedback and iterations.

• Showcase Versatility: Demonstrate your range by presenting projects that highlight different skills (e.g., branding, digital ads, web elements).

• Address AI: Be prepared to discuss your experience or willingness to use AI tools in your design process, framing it as an enhancement to your creative capabilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, adaptability, and a results-oriented mindset. Candidates should be ready to discuss how their creative work directly contributes to business objectives, especially in performance marketing and e-commerce contexts.

📌 Application Steps

To apply for this Graphic Designer – E-Commerce & Gaming position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in digital marketing, e-commerce visuals, and gaming-related design. Ensure it demonstrates your proficiency with Figma, Adobe Photoshop, and Illustrator, and clearly showcases performance-driven design examples.

• Resume Optimization: Update your resume to emphasize your 5+ years of relevant experience, focusing on achievements and responsibilities related to digital-first design, e-commerce, gaming, and performance marketing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and explaining how your work drives business results. Prepare for potential design challenges by reviewing common e-commerce and gaming marketing scenarios.

• Company Research: Familiarize yourself with Xsolla's products, services, and recent news. Understand their target audience, their position in the gaming industry, and their commitment to supporting game developers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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