Graphic Designer- Crowne Plaza Amman

📍 Job Overview

Job Title: Graphic Designer

Company: IHG Hotels & Resorts (Crowne Plaza Amman)

Location: Amman, Jordan

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: January 18, 2026

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and communication of Crowne Plaza Amman, focusing on creating impactful marketing collateral.

• The Graphic Designer will be responsible for translating marketing objectives into compelling visual assets across both digital and print mediums.

• A key aspect involves ensuring strict adherence to IHG's global brand standards, maintaining a consistent and professional brand image.

• The position requires strong collaboration skills to work effectively with internal departments, supporting their creative needs and campaign requirements.

📝 Enhancement Note: While the raw input doesn't explicitly state "Revenue Operations" or "Sales Operations," the focus on creating marketing collateral, supporting sales initiatives, and ensuring brand consistency strongly aligns with the broader GTM (Go-To-Market) operations spectrum, particularly within marketing operations and creative support functions that directly impact revenue generation and customer engagement. The emphasis on brand standards and cross-functional collaboration is crucial for a cohesive GTM strategy.

📈 Primary Responsibilities

• Design and develop a wide range of creative materials for digital and print platforms, including advertisements, brochures, flyers, menus, posters, presentations, social media content, and promotional collateral.

• Ensure all designed materials strictly comply with IHG brand standards and global guidelines, maintaining visual integrity and brand recognition.

• Support marketing and sales initiatives by creating visually engaging assets that enhance the effectiveness of campaigns, promotions, and overall hotel visibility.

• Collaborate closely with Marketing, Sales, HR, and Operations teams to thoroughly understand project requirements, creative briefs, and deliver effective visual solutions.

• Adapt and resize designs for various platforms and channels, ensuring optimal display and impact across different media.

• Effectively manage multiple design projects simultaneously, prioritizing tasks to meet strict deadlines while upholding high standards of quality and creativity.

• Coordinate with external vendors and printers to oversee the accurate production of printed materials, ensuring quality and timely delivery.

• Maintain and update the hotel’s visual assets library, organizing and archiving all design files and project assets.

• Assist in developing innovative creative concepts for seasonal promotions, special events, and integrated marketing campaigns.

• Revise and amend designs based on constructive feedback from stakeholders and management, demonstrating adaptability and a commitment to refinement.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant project management and stakeholder interaction, typical of a junior to mid-level position within a marketing or GTM operations function. The emphasis on brand compliance and supporting sales/marketing initiatives underscores its direct impact on revenue-generating activities.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of professional experience in graphic design, with a focus on creating marketing and promotional materials.

• Demonstrated experience in managing multiple design projects from concept to completion.

Required Skills:

• Graphic Design: Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Branding: Strong understanding of brand identity principles and the ability to apply them consistently across various assets.

• Marketing Support: Ability to create visual assets that effectively support marketing campaigns and sales initiatives.

• Collaboration: Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Visual Assets Creation: Proven ability to produce high-quality visual content for both digital and print.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in typography, color, and layout.

• Adaptability: Willingness and ability to revise designs based on feedback and adjust to changing project requirements.

Preferred Skills:

• Digital Design: Experience designing for social media platforms, web banners, and email marketing.

• Print Design: Familiarity with pre-press procedures and print production processes.

• Creative Solutions: Ability to brainstorm and propose innovative design concepts.

• Customer Service: A proactive and service-oriented approach to handling internal requests.

• Time Management: Excellent organizational skills to balance workload and meet deadlines efficiently.

• Communication: Clear and concise communication skills, both written and verbal.

• Problem Solving: Ability to identify design challenges and propose effective solutions.

• Technical Skills: Familiarity with other design-related software or tools may be advantageous.

📝 Enhancement Note: The required skills are standard for a graphic designer role. The "preferred" skills add depth, suggesting that candidates who can demonstrate experience beyond basic design execution, particularly in digital and print production nuances, will have a stronger profile. The emphasis on collaboration and customer service points to an internal-facing support role within the broader GTM structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, demonstrating proficiency in both digital and print collateral.

• Examples of designs that effectively support marketing campaigns or promotional objectives.

• Demonstration of understanding and application of brand guidelines within design work.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept development to final execution and revision cycles.

• Examples of how projects were managed under deadline pressure and with multiple stakeholder inputs.

• Understanding of workflow for print production, including file preparation and vendor coordination.

📝 Enhancement Note: For a creative role supporting GTM, a strong portfolio is paramount. It serves as the primary evidence of design capability, brand adherence, and strategic thinking in visual communication. The emphasis on process documentation is crucial for understanding how the candidate operates within a team and manages projects, aligning with operational efficiency.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Graphic Designer with 0-2 years of experience in Amman, Jordan, the estimated annual salary range could be between JOD 8,000 - JOD 12,000. This range can vary based on the candidate's specific qualifications, portfolio strength, and final negotiation.

• Research Methodology: This estimate is derived from analyzing average salaries for graphic design roles in Amman, considering factors like cost of living, typical compensation for entry-level creative positions within the hospitality sector, and general market rates for similar roles in the region. Data points are sourced from regional job market analyses and industry salary benchmarks.

Benefits:

• Employee Discounts: Access to discounted room rates and F&B across IHG properties worldwide, a significant perk in the hospitality industry.

• Training & Development: Opportunities for continuous learning and skill enhancement through IHG's established training programs.

• Career Advancement: Potential for growth within the IHG brand, offering pathways to more senior design or marketing roles.

• Health & Safety: Adherence to comprehensive health, safety, and security protocols, ensuring a secure working environment.

• Professional Environment: Working within a globally recognized hotel brand with established operational standards and a supportive team culture.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, likely following a Monday-Friday schedule, with potential for weekend work or extended hours during peak campaign periods or events. Flexibility may be required to meet project deadlines and operational needs.

📝 Enhancement Note: The salary range is an estimation for the Amman, Jordan market for an entry-level role. Benefits are typical for hospitality roles and highlight unique advantages of working for a large hotel group. The mention of "Self-Management" and "General" responsibilities implies a structured work environment with clear expectations, common in established corporations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Resorts)

Company Size: IHG (InterContinental Hotels Group) is a global enterprise, employing over 300,000 individuals across more than 6,000 hotels in over 100 countries. The Crowne Plaza Amman would be part of this vast network.

Founded: IHG was founded in 2003, though its history traces back to the founding of the first InterContinental hotel in 1946.

Team Structure:

• The Graphic Designer will likely be part of the hotel's Marketing or Sales & Marketing department, working closely with the Marketing Manager or Director.

• Reporting lines will typically lead up to a department head, with regular interaction and collaboration across various hotel departments, including Sales, F&B, Events, and Operations.

Methodology:

• Brand Consistency: A primary methodology is adherence to IHG's global brand standards and Crowne Plaza's specific brand guidelines.

• Data-Informed Design: While not explicitly stated, effective marketing designs often leverage insights from campaign performance and guest feedback to inform visual strategies.

• Workflow Optimization: The emphasis on managing multiple projects and coordinating with vendors points to a structured workflow designed for efficiency.

Company Website: https://www.ihg.com/crowneplaza/hotels/us/en/amman/ammha/hoteldetail

📝 Enhancement Note: Understanding IHG's global presence and the specific brand ethos of Crowne Plaza ("Dare to Connect") is crucial. The culture emphasizes people-first, professionalism, and inclusivity, which translates into how internal teams, including marketing and operations, interact and collaborate. The role's success is tied to its contribution to this brand experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior designer capacity. It's a foundational role for a creative professional looking to build experience within the hospitality industry and corporate branding.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director within the hotel. This manager will provide guidance, project briefs, and performance feedback.

Operations Impact: The Graphic Designer's work directly impacts the hotel's revenue generation by:

• Enhancing the appeal of marketing campaigns and promotional offers.

• Strengthening brand perception and guest engagement through consistent visual communication.

• Supporting sales efforts with professional collateral and presentations.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital marketing, event branding, social media content creation).

• Brand Expertise: Gaining in-depth knowledge of IHG's diverse brand portfolio and applying it creatively.

• Project Leadership: As experience grows, taking on more complex projects and potentially leading design aspects of larger campaigns.

• Cross-Departmental Exposure: Developing a broader understanding of hotel operations and marketing strategies through collaboration.

• Potential Advancement: Progression to Senior Graphic Designer, Art Director, or roles within IHG's regional or corporate marketing teams.

📝 Enhancement Note: This role offers a clear path for growth within a large, structured organization like IHG. The "operations impact" is framed in terms of how design contributes directly to business objectives like revenue and guest experience, aligning with GTM principles.

🌐 Work Environment

Office Type: The role is based at the Crowne Plaza Amman hotel. The workspace will likely be within the hotel's administrative or marketing department offices.

Office Location(s): Crowne Plaza Amman, King Faisal Bin AbdulAziz Street, 6th Circle, Amman, Jordan.

Workspace Context:

• The workspace will be on-site, fostering direct collaboration with hotel staff across departments.

• Access to standard office equipment and potentially design-specific software and hardware provided by the hotel.

• Opportunities for direct interaction with colleagues from Sales, Marketing, and Operations, facilitating a holistic understanding of hotel functions and design needs.

Work Schedule:

• The role is full-time, typically 40 hours per week. While standard office hours may apply, flexibility is often required in hospitality to accommodate events, promotions, and urgent design requests, potentially including some evenings or weekends.

📝 Enhancement Note: The on-site nature of the role is emphasized, highlighting the importance of physical presence for collaboration within a hotel setting. This context is vital for operations roles that require direct interaction and understanding of the physical product or service delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and application for relevant experience and qualifications.

• Portfolio Submission & Review: Candidates will likely be asked to submit a portfolio showcasing their design work. This is a critical step.

• First Interview: Typically with the hiring manager (e.g., Marketing Manager), focusing on experience, skills, and cultural fit.

• Design Test/Challenge: A practical exercise may be given to assess design skills, problem-solving abilities, and understanding of brand guidelines under timed conditions.

• Final Interview: Potentially with a higher-level manager or HR, to discuss career aspirations and finalize suitability.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that align with the job description (marketing collateral, brand application, digital/print versatility).

• Tell a Story: For each project, briefly explain the brief, your role, the challenge, your creative solution, and the outcome or impact (if measurable).

• Demonstrate Brand Adherence: Include examples where you successfully worked within strict brand guidelines.

• Highlight Versatility: Show a range of work across different formats (digital ads, brochures, social media graphics, menus, etc.).

• Quality over Quantity: A smaller selection of high-quality, relevant projects is better than a large volume of mediocre work.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use a professional platform (e.g., personal website, Behance, Adobe Portfolio).

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Ask clarifying questions if needed.

• Prioritize Brand Guidelines: Ensure your solution strictly adheres to IHG and Crowne Plaza brand standards.

• Focus on Objectives: Design with the specific marketing or operational goal in mind.

• Time Management: Allocate your time wisely between concept, design, and refinement.

• Prepare to Justify: Be ready to explain your design choices, rationale, and how your solution meets the brief.

📝 Enhancement Note: The application process emphasizes the portfolio as the primary assessment tool. Candidates must prepare a strong, relevant portfolio and be ready to articulate their design process and strategic thinking, which are key operational aspects for a creative support role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For page layout and design of brochures, flyers, menus, and presentations.

• Microsoft Office Suite:

  • PowerPoint: For creating presentations and visual aids for internal stakeholders.
  • Word: For accompanying text and documentation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are typically used by a Graphic Designer, but they will need to understand how their assets integrate into marketing automation platforms or CRM-driven communications.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. While direct use of analytics or CRM tools might be limited, an awareness of how their work contributes to broader marketing and sales operations metrics is beneficial.

👥 Team Culture & Values

Operations Values:

• True Hospitality: A core IHG value, emphasizing making guests and colleagues feel welcome, cared for, recognized, and respected. This translates to a service-oriented approach in all interactions.

• People-First: Prioritizing the well-being and development of employees, fostering a supportive work environment.

• Professionalism: Maintaining high standards of conduct, appearance, and work quality, as outlined in the Employment Handbook and Corporate Code of Conduct.

• Collaboration: Working effectively across departments to achieve common goals, as highlighted by the need to support Marketing, Sales, HR, and Operations.

• Efficiency: Managing time, projects, and resources effectively to deliver high-quality output consistently.

Collaboration Style:

• Cross-functional Integration: Actively engaging with various hotel departments to understand their creative needs and provide tailored design solutions.

• Feedback-Driven: Open to receiving and implementing feedback from stakeholders and management to refine designs.

• Solution-Oriented: Approaching requests with a proactive and problem-solving mindset, anticipating needs and proposing innovative ideas.

• Brand Advocates: Working collaboratively to ensure all visual communications uphold the integrity and standards of the IHG and Crowne Plaza brands.

📝 Enhancement Note: The "Dare to Connect" ethos of Crowne Plaza and IHG's overarching "True Hospitality" values shape the collaborative and service-oriented nature of this role. Understanding and embodying these values is key to fitting into the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling numerous design requests from various departments with competing priorities and deadlines.

• Strict Brand Adherence: Consistently applying global brand standards while also meeting specific local marketing objectives.

• Evolving Design Trends: Staying current with design trends and technologies while remaining within brand parameters.

• Feedback Management: Effectively incorporating feedback, which can sometimes be subjective or contradictory, into design revisions.

• Resource Constraints: Working within the provided tools, budget, and timeframes to achieve desired creative outcomes.

Learning & Development Opportunities:

• Adobe Suite Mastery: Deepening proficiency in Photoshop, Illustrator, and InDesign through practical application and potential training.

• Hospitality Marketing: Gaining specialized knowledge in marketing and branding within the hospitality sector.

• Brand Strategy: Understanding how graphic design contributes to larger brand strategies and revenue goals.

• Event Design: Developing expertise in creating visual assets for hotel events, conferences, and promotions.

• Digital Design Specialization: Expanding skills in creating engaging content for social media, websites, and digital advertising.

📝 Enhancement Note: Recognizing these challenges allows candidates to prepare mentally and strategically. The growth opportunities are framed to show how overcoming these challenges leads to professional development within the operations and creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing flyer for a new hotel promotion, from brief to final delivery." (Focus on process, collaboration, brand adherence)

• "How do you ensure your designs align with global brand standards while also catering to local market needs?" (Focus on brand management, adaptability)

Company & Culture Questions:

• "What do you know about IHG and the Crowne Plaza brand? How would your design work reflect our 'Dare to Connect' philosophy?" (Focus on research, brand alignment, cultural fit)

• "How do you handle constructive criticism or conflicting feedback on your designs?" (Focus on professionalism, problem-solving, collaboration)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose diverse examples that best represent your skills relevant to the job description.

• Structure Each Project: For each piece, present:

  • The Challenge/Brief: What was the goal?
  • Your Role: What exactly did you do?
  • The Solution: Show the final design(s).
  • The Rationale: Explain your design choices and how they met the objectives.
  • The Impact (if known): Did it achieve the desired results?

• Be Ready to Discuss Process: Articulate your step-by-step approach, tools used, and how you collaborated.

• Emphasize Brand Compliance: Highlight instances where you successfully worked within brand guidelines.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational skills like project management, collaboration, and adherence to corporate standards, which are critical for GTM roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the IHG careers portal.

• Portfolio Customization: Tailor your portfolio to showcase projects most relevant to hospitality marketing and brand-aligned collateral. Highlight your ability to create for both digital and print platforms.

• Resume Optimization: Ensure your resume clearly lists proficiency in Adobe Creative Suite and any relevant experience in marketing support or brand management. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and your understanding of brand consistency. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with IHG's brand values, the Crowne Plaza brand identity, and recent campaigns to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.