Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Pune, Maharashtra, India (Relocation to Riyadh, Saudi Arabia required)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Hospitality / Food & Beverage / Marketing

Date Posted: 2026-04-08

Experience Level: 5-10 Years

Remote Status: On-site (Riyadh, Saudi Arabia)

🚀 Role Summary

• Spearhead the development of comprehensive brand identities, encompassing logos, typography, color palettes, and patterns for a portfolio of award-winning hospitality and F&B concepts.

• Design and execute visual systems for menus, signage, packaging, and other critical touchpoints within restaurants and kiosks.

• Leverage advanced AI creative tools such as MidJourney, DALL·E, Firefly, Runway, and ChatGPT to conceptualize ideas, generate imagery, and develop mood boards.

• Prepare production-ready files for diverse applications including print, fabrication, and digital screens, ensuring seamless execution of design vision.

• Craft compelling presentation decks and brand guidelines to support new concept launches and maintain brand consistency across all ventures.

📝 Enhancement Note: This role is based in Pune for application purposes but requires relocation to Riyadh, Saudi Arabia. The company explicitly sponsors relocation, including visa, flights, accommodation, and transport. The emphasis on AI tools and the F&B/hospitality sector suggests a need for designers who can blend cutting-edge technology with creative flair for a unique market.

📈 Primary Responsibilities

• Lead the end-to-end design process for new brand identities, from initial concept and logo creation to final brand guideline development.

• Translate brand concepts into tangible design assets for physical and digital environments, including detailed menu layouts, impactful signage designs, and engaging packaging.

• Integrate AI-generated elements into design workflows, utilizing tools for ideation, asset creation, and rapid prototyping of visual concepts.

• Ensure all design outputs meet stringent production standards for various media, collaborating closely with print vendors and fabrication partners.

• Develop and maintain comprehensive brand guidelines that serve as a foundational document for all future design and marketing initiatives.

• Actively participate in cross-functional team meetings, collaborating with culinary, operations, and marketing departments to align visual strategies with business objectives.

• Proactively research and stay abreast of emerging design trends, AI technologies, and best practices within the hospitality and F&B industries.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines in a fast-paced, multi-brand environment.

📝 Enhancement Note: The core responsibilities highlight a blend of traditional branding expertise and a strong focus on AI integration. The "prepare production-ready files" and "collaborate with culinary, operations, and marketing teams" indicate responsibilities that bridge creative output with operational execution and strategic alignment, common in GTM or brand operations roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a role of this seniority.

Experience: 5+ years of professional experience in graphic design, with a significant focus on branding and visual identity development. Experience within the hospitality or Food & Beverage (F&B) sector is a significant advantage.

Required Skills:

• Proven expertise in developing complete brand identities from concept to execution (logo, typography, color palette, patterns).

• Demonstrated ability to design a wide range of collateral, including menus, signage, packaging, and comprehensive visual systems.

• Strong command and practical application of AI creative tools: MidJourney (advanced proficiency is key), DALL·E, Firefly, and ChatGPT for concept generation and asset creation.

• Expert proficiency in industry-standard design software: Adobe Illustrator, Photoshop, and InDesign.

• Familiarity with Figma for collaborative design and prototyping is highly desirable.

• Excellent understanding of layout design principles, typography, and a meticulous attention to detail.

• Ability to manage multiple projects concurrently in a dynamic, fast-paced environment with diverse brand portfolios.

Preferred Skills:

• Experience within the F&B or hospitality industry, understanding specific design considerations for these sectors.

• Familiarity with motion graphics tools like Runway for dynamic visual content creation.

• Experience in preparing files for large-format printing and fabrication.

• Basic understanding of user experience (UX) principles for digital menu or kiosk interfaces.

📝 Enhancement Note: The emphasis on "AI creative tools: MidJourney (advanced)" and "Runway" suggests a need for a designer who is not just familiar but proficient and innovative with AI-driven design processes. This goes beyond basic usage and implies a strategic integration of AI into the creative workflow, a key differentiator for operations roles focusing on efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of branding projects demonstrating the full lifecycle from concept to implementation, including logo design, brand guidelines, and application examples.

• Case studies showcasing the design of menus, signage, and packaging for F&B or hospitality establishments, highlighting problem-solving and aesthetic considerations.

• Examples of visual systems design, illustrating how cohesive branding is applied across multiple touchpoints and platforms.

• Demonstrations of AI tool utilization in the design process, such as mood boards, concept art, or unique visual assets generated through AI.

Process Documentation:

• Showcase examples of how you have developed and maintained brand guidelines, ensuring consistency and clarity for stakeholders.

• Include any process documentation related to preparing production-ready files for print and fabrication, detailing pre-press checks and vendor communication.

• If applicable, provide insights into how you manage design feedback and revisions from multiple stakeholders to ensure project success.

• Examples of workflow management for handling multiple projects simultaneously within a fast-paced environment.

📝 Enhancement Note: For a role emphasizing AI and branding in the F&B sector, the portfolio should not only display creative output but also the process behind it, especially how AI was integrated. Demonstrating the ability to translate complex brand strategies into executable designs for operational contexts (menus, signage) is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience, specializing in branding and AI, and considering the relocation to Riyadh, Saudi Arabia, the estimated annual salary range is approximately SAR 150,000 - SAR 250,000 (approximately USD 40,000 - USD 67,000). This range can vary based on the candidate's specific expertise, portfolio strength, and negotiation.

Benefits:

• Visa Sponsorship: Full visa sponsorship provided for relocation to Saudi Arabia.

• Flight Tickets: Round-trip flight tickets to and from Saudi Arabia.

• Competitive Salary: Attractive basic salary aligned with market standards and candidate experience.

• Accommodation: Provided housing, ensuring a comfortable living arrangement.

• Transportation Allowance: A dedicated allowance to cover daily commute and travel needs.

• Health Insurance: Comprehensive health insurance coverage.

• Career Development: Opportunities for professional growth and skill enhancement.

• Internal Promotions: Clear pathways for career advancement within SIHAMCO.

• Creative & Collaborative Work Culture: An environment that fosters innovation, passion, and attention to detail.

• Exposure to Premium Concepts: Gain experience with high-end hospitality and entertainment ventures.

Working Hours: Standard working hours are typically 40 hours per week, Monday to Friday. However, given the nature of the hospitality and events industry, occasional flexibility may be required to meet project deadlines, especially during peak seasons or event preparations.

📝 Enhancement Note: The salary estimate is based on a combination of global senior graphic designer benchmarks, specific regional salary data for Riyadh (considering cost of living and market demand), and the inclusion of comprehensive relocation benefits which significantly add to the overall compensation package. The explicit mention of visa sponsorship, accommodation, and transport indicates a robust relocation support system.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Food & Beverage (F&B), Entertainment, Lifestyle, Wellness, Family & Pet Entertainment. SIHAMCO operates as a strategic partner for the General Entertainment Authority (GEA), National Events Center (NEC), Riyadh Season, and Jeddah Season.

Company Size: SIHAMCO is a significant player, having developed over 25 original homegrown brands. While the exact employee count isn't specified, its extensive portfolio and partnerships suggest a medium to large-sized organization with a substantial operational footprint.

Founded: SIHAMCO has been operating since 2008, with a strong focus on partnerships and brand development since 2019. This indicates a company with a solid foundation and a forward-thinking approach to creating and operating experiences.

Team Structure:

• The Graphic Designer will be part of a dedicated creative team, working closely with the CEO and other creative professionals.

• Cross-functional collaboration is a key aspect, involving regular interaction with culinary, operations, and marketing teams to ensure cohesive brand execution.

Methodology:

• Data-Driven Brand Development: While creative, SIHAMCO emphasizes operational precision and cultural storytelling, implying that design decisions are informed by market understanding and strategic objectives.

• Innovative Process Integration: The explicit mention of AI tools highlights a commitment to leveraging cutting-edge technology to enhance creative processes and efficiency.

• End-to-End Ownership: SIHAMCO designs, constructs, and operates its experiences, indicating a culture where design is integral to the entire lifecycle of a concept, from ideation to ongoing operation.

Company Website: https://www.sihamco.com/

📝 Enhancement Note: SIHAMCO's identity as a homegrown Saudi concept developer, operating under major governmental and seasonal initiatives (Riyadh Season), positions it as a company at the forefront of Saudi Arabia's entertainment and hospitality transformation. This context is vital for understanding the scale and ambition of the design projects, requiring a designer who can contribute to a national cultural narrative through branding.

📈 Career & Growth Analysis

Operations Career Level: This role, "Graphic Designer - Branding & AI," is positioned as a senior contributor within the creative function. It demands a high degree of autonomy in brand development and a forward-thinking approach to design execution through AI. It sits above a junior designer and likely reports to a Creative Director or Head of Design, influencing the visual direction of multiple brands.

Reporting Structure: The role reports directly to the CEO and collaborates closely with the creative team. This flat structure suggests direct access to leadership, allowing for significant influence on brand strategy and creative decision-making.

Operations Impact: The Graphic Designer's work directly impacts the perception, marketability, and operational execution of SIHAMCO's F&B and hospitality concepts. Strong branding and clear visual systems are critical for customer engagement, operational efficiency (e.g., clear signage), and the overall success of new concept launches, contributing directly to revenue generation and market positioning.

Growth Opportunities:

• Specialization in AI-Driven Design: Develop expertise in cutting-edge AI tools for creative applications, becoming a leader in this emerging field within the hospitality sector.

• Brand Portfolio Expansion: Gain experience managing and developing visual identities for a diverse and growing portfolio of over 25 unique homegrown brands.

• Leadership Potential: Progress into a Senior Designer, Art Director, or Creative Lead role, overseeing larger projects and potentially managing junior designers.

• Cross-Functional Expertise: Deepen understanding of F&B operations, marketing strategies, and event management through close collaboration, fostering a holistic understanding of the business.

• International Exposure: Contribute to brands expanding across the GCC and internationally, gaining experience in global market adaptation.

📝 Enhancement Note: The direct reporting line to the CEO for a creative role is unusual and suggests that design is a highly valued and strategic function within SIHAMCO. This offers significant growth potential for an ambitious designer who can demonstrate impact and strategic thinking. The emphasis on "homegrown Saudi concepts" and "cultural storytelling" implies that growth opportunities may involve contributing to the national identity through design.

🌐 Work Environment

Office Type: The role is based on-site in Riyadh, Saudi Arabia, with a relocation package provided. The work environment is described as "creative & collaborative," suggesting an office setting designed to foster innovation and teamwork. Given SIHAMCO's focus on high-end hospitality and entertainment, the office space is likely to be modern and inspiring.

Office Location(s): The primary work location after relocation will be Riyadh, Saudi Arabia. Specific office addresses are not provided but are part of the relocation support.

Workspace Context:

• Collaborative Atmosphere: Expect an environment where brainstorming, feedback sessions, and cross-functional team discussions are common.

• Technology-Rich: Access to advanced design software (Adobe Suite, Figma) and cutting-edge AI tools is a given, along with necessary hardware for production-ready file creation.

• Dynamic Project Flow: The workspace will accommodate the needs of a fast-paced environment dealing with multiple brands and event cycles, potentially involving flexible work arrangements or dedicated project spaces.

• Inspiration Hub: Surrounded by the energy of the F&B and entertainment industry, the workspace is likely designed to be stimulating and conducive to creative output.

Work Schedule: The standard work schedule is 40 hours per week, typically Monday to Friday. However, the demands of the entertainment and hospitality sector, particularly during peak events like Riyadh Season, may necessitate occasional flexibility and extended hours to meet critical deadlines.

📝 Enhancement Note: The relocation to Riyadh is a key aspect of the work environment. Candidates must be prepared for this international move, which is fully supported by the company. The description of the culture as "creative & collaborative" and the emphasis on "passion, innovation, and attention to detail" points to a work environment that values proactive contribution and a high standard of output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly in branding and AI tool proficiency.

• Creative Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, focusing on branding projects, AI integration examples, and F&B/hospitality design experience. This may involve a presentation or a discussion about specific case studies.

• Technical/AI Skills Test: Potentially a practical exercise or assessment to gauge proficiency with Adobe Creative Suite and specific AI design tools (e.g., MidJourney prompt engineering, image generation tasks).

• Behavioral & Cultural Fit Interview: Discussion with the CEO and/or creative team members to evaluate problem-solving abilities, collaboration style, adaptability to a fast-paced environment, and alignment with SIHAMCO's values.

• Final Interview & Offer: Discussion of role specifics, compensation, benefits, and relocation details, leading to a formal offer.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI was used as a tool for ideation, concept development, or asset creation. Explain your process and the value AI added.

• Showcase Branding Depth: Present a range of branding projects that demonstrate your ability to create cohesive identities from scratch, including logo, typography, color, and collateral applications.

• F&B/Hospitality Focus: Prioritize examples of menu design, signage, packaging, and restaurant branding that align with SIHAMCO's core business.

• Demonstrate Production Readiness: Include examples of how you prepare files for print and fabrication, indicating an understanding of technical requirements.

• Tell a Story: For each project, explain the challenge, your approach, the tools used (especially AI), and the impact of your design. Quantify results where possible (e.g., increased engagement, improved brand recognition).

Challenge Preparation:

• AI Prompt Engineering: Practice crafting effective prompts for AI image generators like MidJourney to achieve specific visual styles and concepts relevant to hospitality branding.

• Brand Identity Case Study: Be prepared to walk through a hypothetical or past branding project, explaining your strategic thinking, design choices, and how you would approach creating a brand for a new F&B concept.

• Problem-Solving Scenarios: Think about common design challenges in the F&B industry (e.g., designing for small spaces, creating accessible menus, ensuring brand consistency across diverse locations) and how you would solve them.

• Company Research: Familiarize yourself with SIHAMCO's existing brands and its mission to understand their aesthetic and strategic direction.

📝 Enhancement Note: The emphasis on AI tools means that candidates should be ready to discuss their practical application and proficiency, not just theoretical knowledge. A strong portfolio that clearly demonstrates this capability, alongside traditional branding skills, will be critical for success in the review process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe Illustrator (vector graphics, logo design), Adobe Photoshop (image manipulation, digital assets), and Adobe InDesign (layout design, menu creation, brand guidelines).

• AI Creative Tools: Advanced proficiency is a key requirement for MidJourney. Strong working knowledge of DALL·E, Firefly, and ChatGPT for concept generation, imagery creation, and potentially text-based creative support.

• Figma: Highly desirable for collaborative design, prototyping, and potentially creating interactive elements for digital menus or presentations.

• Runway (or similar motion graphics tools): Beneficial for creating dynamic visual content, animations, or concept videos.

Analytics & Reporting: While not a primary focus for a graphic designer, understanding how design impacts engagement metrics (e.g., website traffic, social media engagement, conversion rates for promotional materials) is advantageous. Familiarity with basic analytics dashboards may be helpful for understanding campaign performance.

CRM & Automation: Generally not directly used by graphic designers, but an understanding of how marketing automation platforms or CRM systems might utilize design assets can be beneficial for optimizing content delivery.

Integration Tools: Not directly applicable to the graphic design function unless specific integration workflows are part of the design output (e.g., designing for specific digital signage platforms).

📝 Enhancement Note: The explicit and advanced requirement for AI tools like MidJourney is a significant differentiator. Candidates need to demonstrate not just familiarity but practical, advanced application of these tools in their design workflow. This indicates a forward-thinking company looking to innovate within the creative process.

👥 Team Culture & Values

Operations Values:

• Creative Excellence & Innovation: A commitment to pushing creative boundaries, especially through the integration of emerging technologies like AI.

• Attention to Detail: A meticulous approach to design, ensuring brand consistency and high-quality output across all touchpoints.

• Passion & Drive: A deep enthusiasm for the hospitality and F&B industry and a dedication to creating exceptional experiences.

• Collaboration & Teamwork: A belief in the power of collective effort, working harmoniously with diverse teams to achieve common goals.

• Cultural Storytelling: A value placed on creating brands that resonate with Saudi culture and heritage, blending local authenticity with global standards.

• Efficiency & Precision: An operational mindset that values well-executed designs that are both visually appealing and functionally effective.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with culinary experts, operations managers, and marketing strategists, requiring clear communication and a collaborative spirit to translate visions into reality.

• Feedback-Driven Process: A culture that encourages constructive feedback to refine designs and ensure they meet strategic objectives and stakeholder expectations.

• Knowledge Sharing: An environment where team members are encouraged to share insights, techniques, and learnings, particularly around new technologies like AI.

• Agile Project Management: A flexible and adaptable approach to design projects, accommodating the dynamic nature of the F&B and entertainment industry.

📝 Enhancement Note: The "homegrown Saudi concepts" aspect points to a strong cultural identity and a value placed on authenticity. The emphasis on "operational precision" alongside "creative excellence" suggests a pragmatic approach to design, where aesthetics must serve functional and business purposes within the hospitality context.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and effectively integrating new functionalities into the design workflow.

• Balancing AI and Human Creativity: Effectively leveraging AI as a tool to augment, rather than replace, human creativity and strategic design thinking.

• Multi-Brand Management: Juggling the distinct visual identities and project demands for a large portfolio of diverse F&B and hospitality brands simultaneously.

• Cross-Cultural Communication: Effectively collaborating with diverse teams and stakeholders, potentially in a multi-cultural environment, to ensure design alignment and project success.

• Meeting High-Demand Event Cycles: Adapting to the intense creative demands during peak seasons and major events like Riyadh Season, requiring efficient workflow and time management.

Learning & Development Opportunities:

• AI Design Specialization: Become a recognized expert in AI-powered design for the F&B and hospitality sectors, potentially leading workshops or developing internal best practices.

• Brand Strategy Acumen: Deepen understanding of brand strategy, market positioning, and consumer behavior within the Saudi Arabian and GCC markets.

• Project Leadership: Progress to leading design initiatives for major concept launches or overseeing specific brand portfolios.

• Industry Exposure: Gain invaluable experience working with world-class events and hospitality concepts, contributing to the growth of Saudi Arabia's entertainment industry.

• International Market Insights: Learn how to adapt branding and design for international markets as SIHAMCO expands its global footprint.

📝 Enhancement Note: The primary challenge and growth opportunity revolve around mastering and strategically applying AI in a creative and operational context. This role offers a unique chance to pioneer AI-driven design within a thriving hospitality and entertainment market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a complete brand identity from scratch. How would you incorporate AI tools into this process for a new F&B concept?" (Focus: Branding process, AI integration, strategic thinking)

• "Walk us through a project where you used AI tools (like MidJourney) to generate concepts or assets. What was the challenge, your approach, and the outcome?" (Focus: Practical AI application, problem-solving, results)

Company & Culture Questions:

• "What excites you about SIHAMCO's mission to create homegrown Saudi concepts and its role in the entertainment evolution of Saudi Arabia?" (Focus: Cultural alignment, passion for the industry)

• "How do you approach collaboration with non-design teams like culinary and operations to achieve a shared vision?" (Focus: Teamwork, communication, stakeholder management)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, start with the client's objective, your strategic approach, the design solutions (highlighting AI use), and the tangible results.

• Emphasize AI's Contribution: Clearly articulate how AI tools enhanced your creative process, efficiency, or the final output. Show examples of prompts and generated assets.

• Showcase F&B Relevance: Prioritize projects related to hospitality, F&B, or retail branding. Demonstrate your understanding of these specific design needs.

• Prepare for Technical Questions: Be ready to discuss file preparation for print/fabrication and your comfort level with various design software.

• Be Enthusiastic: Convey your passion for branding, design, and the unique opportunity to contribute to SIHAMCO's growth and Saudi Arabia's evolving entertainment landscape.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just what they can design, but how they approach design challenges, particularly in integrating AI and collaborating across departments. The interview will likely assess their ability to think strategically and creatively within the specific context of SIHAMCO's business.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features branding projects, F&B/hospitality design examples, and clear demonstrations of your advanced use of AI design tools (MidJourney, DALL·E, etc.).

• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant experience, expertise in Adobe Creative Suite and AI tools, and any experience in fast-paced or multi-brand environments. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your strategic approach to branding, and how you envision using AI to drive creative outcomes for SIHAMCO. Practice presenting your portfolio, especially case studies involving AI.

• Company Research: Familiarize yourself with SIHAMCO's mission, its portfolio of brands (The Groves, ZodiaC Cuisine, etc.), and its role in Riyadh Season. Understand their commitment to homegrown concepts and cultural storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. The required relocation to Riyadh, Saudi Arabia, is a critical aspect of this role. All details should be verified directly with SIHAMCO during the application process.