Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Nigeria

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end visual creative output for a fast-growing AI fintech company targeting enterprise clients.

• Drive the execution of a comprehensive Brand 2.0 refresh across all marketing, sales, and event touchpoints.

• Develop and maintain a robust design asset library in Figma to ensure brand consistency and accessibility for the entire team.

• Produce high-volume, high-quality B2B marketing creative tailored for sophisticated enterprise buyers and finance professionals.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes ownership of "visual output" and "bringing a new brand identity to life across all channels," indicating a role with significant responsibility and strategic input, aligning more with a marketing operations or creative lead function within a GTM strategy framework. The focus on B2B enterprise clients and a fintech/AI company suggests a need for sophisticated, data-informed visual communication.

📈 Primary Responsibilities

• Design and iterate on paid ad creative for digital placements (LinkedIn, Meta) and publication sponsorships (e.g., WSJ), focusing on performance feedback.

• Conceptualize and design out-of-home advertising (billboards, airport placements) and comprehensive event collateral for executive dinners and advisory boards.

• Create and update sales enablement materials, including pitch decks, vertical-specific one-pagers, and audience-tailored leave-behinds for manufacturing, CPG, healthcare, and PE firms.

• Develop data-driven content graphics for social media (LinkedIn) and newsletters, and design direct mail concepts for physical outreach campaigns.

• Maintain a meticulously organized and consistently named Figma library and Google Drive structure, serving as the single source of truth for all brand assets.

• Ensure unwavering brand consistency across all visual assets produced for marketing, sales, and event initiatives.

• Build and maintain reusable email templates for executive briefings, nurture sequences, and event follow-ups.

• Design campaign-specific landing page visuals to support website marketing efforts.

📝 Enhancement Note: The responsibilities are heavily focused on the tactical execution of B2B marketing assets, with a strong emphasis on organization, brand consistency, and high-volume production. This aligns with a critical operational role within a marketing department, ensuring the GTM strategy is visually supported across diverse channels.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of professional graphic design experience, with a proven track record in B2B or enterprise marketing creative.

• Demonstrated ability to manage high-volume design workflows without compromising quality or polish.

Required Skills:

• Figma Proficiency: Advanced skills in Figma, including component systems, file organization, and management of shared libraries.

• Adobe Creative Suite: Strong command of Adobe Illustrator and Photoshop for detailed asset creation and manipulation.

• B2B/Enterprise Marketing Design: Deep understanding of how to create effective visual communication for business-facing audiences, including CFOs, finance teams, and enterprise buyers.

• Layout, Typography, and Hierarchy: Exceptional fundamentals in applying these principles to create clear, impactful business creative.

• Multi-Format Design: Experience designing across a wide range of formats, including digital ads, print collateral, presentations, and email templates.

• Organizational Skills: Meticulous attention to detail in file management, naming conventions, and maintaining shared systems.

• Brand Consistency: Proven ability to enforce and maintain brand guidelines across diverse creative outputs.

Preferred Skills:

• Experience designing for SaaS, fintech, or established enterprise B2B brands.

• Background supporting sales enablement initiatives with visual assets like decks and one-pagers.

• Familiarity with out-of-home advertising production specifications and print production processes.

• Basic understanding of motion graphics or lightweight animation principles for digital ad creative.

📝 Enhancement Note: The emphasis on Figma proficiency, component systems, and shared libraries points to a need for a designer who can not only create assets but also build and maintain scalable design systems, a crucial aspect of operations efficiency in creative departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 4-6 examples of B2B or enterprise marketing creative.

• Demonstration of design work across multiple formats (e.g., digital ads, print collateral, presentations, email).

Process Documentation:

• Evidence of strong organizational habits and a systematic approach to file management and asset organization within shared systems (Figma library, Google Drive).

• Ability to articulate how design processes are maintained for consistent brand application and efficient workflow.

📝 Enhancement Note: The requirement for a detailed portfolio, including a walkthrough of a specific piece, and the emphasis on organized systems highlight the expectation for a designer who not only has strong creative skills but also a disciplined, operations-minded approach to their work.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Payment in USD: Bi-monthly payments (15th and 30th) in US Dollars.

• Paid Time Off: In accordance with company policy, providing work-life balance.

• Paid Holidays: Observance of holidays as per company guidelines.

• 100% Remote Setup: Flexibility to work from any productive location in Nigeria.

• Ownership & Visibility: Direct involvement in a significant brand refresh and ownership of visual output from day one.

Working Hours:

• Full-time commitment, typically around 40 hours per week, with flexibility inherent in a remote, results-oriented environment.

📝 Enhancement Note: The salary range is an estimate based on market data for remote workers in Nigeria paid in USD for this skill set. Actual compensation may vary. The benefits highlight key advantages for remote international talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Fintech (Artificial Intelligence and Financial Technology) serving enterprise clients. This sector demands a high degree of professionalism, data-driven insights, and a focus on security and reliability. The "Brand 2.0 refresh" indicates a company in a growth phase, looking to refine its market positioning.

Company Size: Described as "fast-growing," suggesting a dynamic, potentially startup-like environment, likely ranging from 50-250 employees based on the need for dedicated design ownership and enterprise traction.

Founded: Not specified, but the "Brand 2.0 refresh" implies an established company that has moved beyond its initial launch phase.

Team Structure:

• The role implies a central position within the marketing or GTM operations function, working closely with marketing leads, sales teams, and potentially product teams.

• Reporting likely to a Marketing Manager, Head of Marketing, or a GTM Operations Lead.

Methodology:

• Data-Driven Design: Creative output will be informed by performance feedback from paid ads and campaign results, requiring an analytical approach to design.

• Process Optimization: Emphasis on maintaining clean, organized systems (Figma, Google Drive) to streamline workflows and ensure brand consistency.

• Agile Creative Production: Ability to produce high volumes of creative assets quickly and adapt to evolving campaign needs and brand updates.

Company Website: hireoverseas.com (Note: This is the job platform URL, the actual company website for the AI fintech firm is not provided but can be inferred from the description).

📝 Enhancement Note: The company is an AI Fintech firm undergoing a brand refresh. This context implies a need for sophisticated, professional, and potentially data-visualizing design skills. The "fast-growing" nature suggests an environment that values agility and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level specialist position within the broader marketing and GTM operations framework. It offers significant ownership and direct impact on brand perception and sales enablement, which can be a stepping stone to more senior design or creative operations roles.

Reporting Structure: The designer will likely report to a marketing leader (e.g., Marketing Manager, Head of Marketing) and work collaboratively with various GTM functions.

Operations Impact: The designer's work directly influences brand perception among enterprise clients, supports sales efforts with critical collateral, and ensures consistent brand messaging across all customer touchpoints, thus having a tangible impact on lead generation, conversion rates, and overall market presence.

Growth Opportunities:

• Specialization: Deeper expertise in enterprise B2B design, fintech branding, or advanced Figma system design.

• Leadership: Potential to lead design initiatives, mentor junior designers (if the team grows), or evolve into a Creative Lead or Design Operations Manager role.

• Skill Development: Opportunity to gain experience with a Brand 2.0 rollout, work with AI/fintech specific visual challenges, and potentially explore motion graphics.

• Cross-Functional Exposure: Gain valuable experience working across marketing, sales, and event planning functions within a rapidly growing company.

📝 Enhancement Note: This role offers a strong foundation in B2B enterprise design operations, with clear paths for specialization and potential advancement within a growing company. The emphasis on ownership and direct impact provides excellent visibility.

🌐 Work Environment

Office Type: 100% remote, allowing the designer to work from any suitable location within Nigeria. This fosters autonomy and work-life balance.

Office Location(s): Nigeria. The specific city is not mentioned, aligning with the remote nature of the role.

Workspace Context:

• The environment is characterized by a fast-moving startup culture, requiring adaptability and a proactive approach.

• Designers will have access to industry-standard software (Figma, Adobe Creative Suite) and cloud-based collaboration tools (Google Drive).

Work Schedule:

• Full-time (approx. 40 hours/week). While remote, adherence to deadlines and responsiveness during core business hours (likely aligned with the company's primary operating time zone, though not explicitly stated) will be important for effective collaboration with internal teams.

📝 Enhancement Note: The remote nature of the role is a key feature, offering flexibility but also requiring strong self-discipline and communication skills to thrive in a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and complete prequalifying questions.

• Video Introduction: Record a short Loom video (1-2 minutes) to walk through a proud piece of work, explaining the brief and design decisions. This assesses communication skills and design rationale.

• Role-Specific Assessment: A homework assignment tailored to the position may be required (though not explicitly stated for this role, it's mentioned in the general overview).

• Recruitment Interview: Initial screening with the Hire Overseas talent team to assess general fit and qualifications.

• Executive Interview: Meet with senior leadership of the AI fintech company to discuss role alignment and strategic fit.

• Client Interview: Final interview with the client team to evaluate specific design skills and cultural fit.

• Background & Reference Check: Professional reference verification.

• Job Offer: Formal offer extended to successful candidates.

Portfolio Review Tips:

• B2B Focus: Ensure your portfolio clearly highlights B2B or enterprise marketing creative examples. This is crucial for demonstrating understanding of the target audience.

• Format Diversity: Showcase work across various formats mentioned (digital ads, print, decks, email) to prove versatility.

• Loom Video Strategy: Select a piece that best demonstrates your problem-solving approach, design thinking, and ability to articulate complex decisions concisely. Focus on the "why" behind your design choices.

• Organization & Process: Be prepared to discuss how you manage your workflow, organize files, and maintain brand consistency, as these are key operational aspects of the role.

• Brand Refresh Experience: If you have experience with brand rollouts or refreshes, highlight this prominently.

Challenge Preparation:

• Be ready to discuss how you'd approach designing for a "Brand 2.0 refresh" and how you ensure consistency across diverse channels (paid ads, events, sales decks, etc.).

• Prepare to articulate your process for creating data-driven graphics and how you'd translate complex data into visually accessible formats.

• Anticipate questions about managing a large asset library in Figma and maintaining organizational standards.

📝 Enhancement Note: The emphasis on a Loom video and a portfolio walkthrough is a significant differentiator. Candidates must prepare to present their work and thought process effectively in a concise, digital format.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including component systems, library management, prototyping, and collaboration.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • Photoshop: For image editing, manipulation, and raster-based design.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how design assets integrate into marketing automation platforms (e.g., email templates) or CRM-driven sales decks is beneficial.

📝 Enhancement Note: Proficiency in Figma is paramount, indicating a modern, collaborative design workflow. Adobe Creative Suite remains standard for professional graphic design.

👥 Team Culture & Values

Operations Values:

• Efficiency & Organization: A strong emphasis on keeping shared systems clean, organized, and accessible, reflecting an operations-centric approach to design.

• Speed & Volume: The ability to produce high output consistently without sacrificing polish is crucial for a fast-moving company.

• Brand Stewardship: Owning and maintaining brand consistency across all touchpoints, ensuring a unified and professional company image.

• Collaboration: Working effectively with cross-functional teams to deliver assets that meet diverse needs.

• Adaptability: Comfort in a startup environment where priorities can shift and new requests are frequent.

Collaboration Style:

• Digital-First: Primarily collaborative through digital tools like Figma, Google Drive, and communication platforms.

• Feedback-Oriented: Open to iterating on designs based on performance feedback and stakeholder input.

• Proactive Communication: A need for clear, concise communication to manage expectations and ensure smooth workflow in a remote setting.

📝 Enhancement Note: The company values designers who are not just creatives but also highly organized, efficient, and collaborative operational partners.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Meeting the demand for diverse creative assets at a consistent pace for a "fast-growing" company.

• Brand 2.0 Execution: Successfully translating a new brand identity across all channels, ensuring it resonates with enterprise buyers.

• Balancing Polish with Speed: Delivering high-quality, polished creative quickly in a dynamic startup environment.

• Remote Collaboration: Maintaining strong communication and integration within a distributed team.

• Enterprise B2B Nuances: Adapting design style and messaging for sophisticated business audiences, distinct from consumer marketing.

Learning & Development Opportunities:

• Brand Strategy: Gaining hands-on experience in implementing a major brand refresh.

• AI/Fintech Visuals: Developing expertise in visually representing complex AI and financial technology concepts.

• Advanced Figma Systems: Deepening skills in building and managing scalable design systems.

• Performance-Driven Design: Learning to optimize creative based on marketing analytics and A/B testing results.

• Cross-Functional Exposure: Understanding the GTM strategy from multiple perspectives (marketing, sales, events).

📝 Enhancement Note: This role offers significant opportunities for growth by tackling complex design challenges within a high-impact B2B enterprise context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a high-volume design workload while maintaining brand consistency." (Focus on workflow, organization, and tool utilization).

• "How would you approach bringing a new brand identity (Brand 2.0) to life across diverse channels like digital ads, print, and sales decks?" (Highlight strategic thinking, asset adaptation, and stakeholder alignment).

• "Walk us through a B2B marketing creative project you're particularly proud of. What was the brief, what were your design decisions, and what was the outcome?" (Prepare your selected Loom video piece and be ready to elaborate).

Company & Culture Questions:

• "What interests you about working for an AI fintech company, and what do you see as the unique design challenges in this sector?" (Showcase research and genuine interest).

• "How do you adapt your design style for an enterprise B2B audience versus a consumer audience?" (Demonstrate understanding of audience segmentation and messaging).

Portfolio Presentation Strategy:

• Loom Video: Ensure your video is concise, professional, and clearly articulates the problem, your solution, and the impact. Practice your delivery.

• Portfolio Curation: Select examples that best showcase your B2B/enterprise experience and versatility across formats. Be ready to discuss each piece in detail.

• Highlight Operations: For each project, implicitly or explicitly discuss how you managed the process, ensured brand consistency, or contributed to efficiency.

• Figma Emphasis: Be prepared to discuss your Figma proficiency, especially regarding component systems and library management, as this is a key tool for operational efficiency.

📝 Enhancement Note: The interview process heavily relies on a strong portfolio and a well-prepared video introduction. Candidates should focus on demonstrating their operational discipline and strategic thinking alongside creative talent.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Resume Optimization: Tailor your resume to highlight 3+ years of B2B/enterprise design experience, proficiency in Figma and Adobe Creative Suite, and strong organizational skills. Use keywords like "B2B Marketing Creative," "Figma," "Asset Management," "Brand Consistency," and "Enterprise Design."

• Portfolio Customization: Ensure your portfolio contains 4-6 strong examples of B2B or enterprise marketing creative across multiple formats. Be prepared to discuss the brief, your design process, and outcomes for each.

• Loom Video Preparation: Record a 1-2 minute Loom video walking through one piece of work you are proud of, detailing the brief, your approach, and design decisions. This is a critical step.

• Company Research: Understand the AI fintech industry, the company's mission (as much as can be gathered), and the importance of brand identity for enterprise clients. Research common B2B marketing design trends in fintech.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.