Graphic Designer at WPP Media

📍 Job Overview

Job Title: Graphic Designer

Company: WPP Media

Location: Warsaw, Poland

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-04-22

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

Design and conceptualize creative assets for integrated marketing campaigns across digital and offline channels.
Develop key visuals, toolkits, website mockups, presentations, and social media graphics with a strong emphasis on brand identity and aesthetic quality.
Collaborate closely with cross-functional teams including project managers, copywriters, and other designers to ensure cohesive and high-impact creative output.
Utilize a comprehensive understanding of design principles, composition, and typography to deliver visually engaging and effective marketing materials.
Contribute to an innovative environment by working with cutting-edge AI-driven marketing platforms and Martech solutions.

📝 Enhancement Note: This role is positioned within WPP Media's T&P division, focusing on the automotive client sector, suggesting a need for adaptability to client-specific brand guidelines and industry trends. The emphasis on AI and Martech indicates a forward-thinking approach to creative production.

📈 Primary Responsibilities

Conceptualize and design compelling creative assets for both online and offline marketing campaigns, ensuring alignment with client objectives and brand strategies.
Develop key visuals, comprehensive toolkits, user interface (UI) mockups for websites, professional presentations, and dynamic graphics for digital advertising and social media platforms.
Meticulously prepare all creative materials, ensuring strict adherence to established brand visual identity guidelines and maintaining a high standard of aesthetic quality.
Foster effective collaboration with project managers, traffic managers, fellow graphic designers, and copywriters to streamline workflows and ensure timely delivery of creative assets.
Uphold the integrity, visual consistency, and overall quality of all design outputs, acting as a guardian of brand standards and creative excellence.
Contribute to the creative process by providing innovative design solutions and insights that enhance campaign effectiveness and client satisfaction.
Stay abreast of emerging design trends, digital technologies, and client industry best practices to continuously elevate creative output.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end design execution, from initial concept through to final asset delivery, with a strong focus on client brand integration and cross-functional teamwork within an agency setting.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a strong portfolio demonstrating practical application of design principles is paramount. A degree in Graphic Design, Visual Communications, or a related field is typically expected.

Experience: Minimum of 2-5 years of relevant experience in graphic design, preferably within an agency environment or client-side creative team. Experience working with the automotive industry is a plus.

Required Skills:

Proven experience as a Graphic Designer, with a portfolio showcasing successful campaign and digital asset creation.
Strong understanding of fundamental design principles, including composition, layout, color theory, and typography.
Proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Figma.
Working knowledge of Adobe InDesign for multi-page document design and layout.
Practical experience with HTML for understanding web design constraints and implementation.

Preferred Skills:

Experience with motion graphics and video editing software (e.g., Adobe After Effects, Premiere Pro).
Familiarity with UI/UX design principles and tools beyond Figma.
Experience with Martech tools and AI-driven creative platforms.
Knowledge of DIMAQ certification or similar digital marketing certifications.

📝 Enhancement Note: The requirement for HTML proficiency and specific software (Photoshop, Illustrator, Figma, InDesign) indicates a need for hands-on technical skill. The B2 English level is crucial for a global organization like WPP.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A meticulously curated digital portfolio showcasing a range of design projects, including key visuals, campaign materials (digital and offline), website designs, and social media graphics.
Demonstrations of creative concept development, illustrating the thought process behind design solutions.
Examples of projects that highlight adherence to brand guidelines and effective use of typography and composition.
Case studies or project descriptions that detail your role, the challenges faced, and the outcomes achieved, ideally with quantifiable results where possible.

Process Documentation:

While not explicitly stated as a submission requirement, candidates are expected to be able to articulate their design process during interviews. This includes:
Workflow design for campaign asset creation from brief to final delivery.
Methods for incorporating feedback from project managers, copywriters, and stakeholders.
Strategies for ensuring brand consistency across multiple platforms and touchpoints.
Practices for collaborating within a team and managing multiple projects concurrently.

📝 Enhancement Note: The explicit mention of a required portfolio underscores its importance. Candidates should prepare to walk through their portfolio, explaining their design decisions, process, and the impact of their work.

💵 Compensation & Benefits

Salary Range: 5,166 zł - 9,166 zł PLN gross per month.

Benefits:

Employment contract (umowa o pracę).
Hybrid work model: 3 days in the office, 2 days remote.
Comprehensive benefits package after the first month:
- Life insurance.
- Subsidy for English language courses.
- Sports card (e.g., Multisport card).
- Private medical care.
Discount at the employee canteen.
"Workation" opportunity after six months of employment.
Weekly office breakfasts.
Regular integration and team-building events.
Extensive internal and external training programs.
Participation in the Innovation Community (MARTECH development).
Access to modern technologies and tools to optimize work efficiency.
Employee referral program.
Opportunities for internal career development (expert or managerial paths).
Structured onboarding program ("Induction").
Employee Assistant Program (EAP) for mental health support, in collaboration with Telus Health One.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid flexibility of 3 days in office and 2 days remote.

📝 Enhancement Note: The salary range provided is a gross monthly figure for Poland. The benefits package is extensive and includes elements common in large agency networks, with specific additions like "workation" and the Innovation Community highlighting WPP's focus on employee well-being and innovation. The hybrid model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising, Media, Marketing, Technology (Martech). WPP Media operates within the global advertising and media conglomerate WPP, leveraging AI and data to drive client growth.

Company Size: WPP is a very large global organization. WPP Media as an operating unit likely comprises thousands of employees worldwide, with significant teams in major markets like Poland.

Founded: WPP was founded in 1982. WPP Media is a more recent strategic unit focusing on AI-driven media.

Team Structure:

The Graphic Designer will be part of the T&P (Technology & Platforms) team within WPP Media, specifically serving clients in the automotive sector.
This team likely operates in a matrix structure, reporting to a Creative Lead or Art Director locally, while collaborating with global teams and client-specific account managers.

Methodology:

Data-driven creative personalization at scale, powered by WPP Open (AI platform) and Open Intelligence.
Emphasis on innovation, Martech development, and leveraging technology to enhance creative output and client results.
Agile and collaborative workflows, with a focus on efficiency and continuous improvement.
Adherence to global standards and best practices while adapting to local market needs and client specifics.

Company Website: https://www.wppmedia.com/

📝 Enhancement Note: The culture is described as innovative, collaborative, and focused on growth, supported by extensive resources and a global network. The "Top Employer" and "Media Group of the Year" accolades suggest a strong HR focus and industry recognition.

📈 Career & Growth Analysis

Operations Career Level: This role is mid-level, requiring 2-5 years of experience. It's a crucial individual contributor role that allows for deep specialization in graphic design within a dynamic agency environment. The focus is on executing creative concepts and delivering high-quality design assets.

Reporting Structure: The Graphic Designer will report to a Creative Lead, Art Director, or potentially a Head of Design within the T&P division in Warsaw. They will collaborate closely with project managers and client teams.

Operations Impact: While not a traditional "operations" role in terms of process optimization or system management, this Graphic Designer's impact is critical to the success of marketing campaigns. High-quality, on-brand creative assets directly influence campaign performance, brand perception, and ultimately, client growth – a core objective for WPP Media. Their work translates strategic client goals into tangible visual communication.

Growth Opportunities:

Skill Development: Deepen expertise in graphic design software, explore motion graphics, UI/UX, and gain exposure to AI-driven Martech tools through internal training and projects.
Career Progression: Potential to advance to Senior Graphic Designer, Art Director, or specialize in areas like UI/UX design or Martech creative solutions. Opportunities exist within WPP's global network for international roles or specialized agencies.
Leadership Potential: With experience, opportunities may arise to mentor junior designers or lead creative aspects of smaller projects, paving a path towards creative leadership.

📝 Enhancement Note: The role offers significant opportunities for creative and technical skill development within the Martech and AI-driven media landscape, with clear pathways for career advancement within a large global organization.

🌐 Work Environment

Office Type: The description mentions a hybrid work model (3 days in office, 2 days remote) and weekly office breakfasts, suggesting a modern, collaborative office space designed to foster team interaction and creativity. The "kameralna struktura" (intimate structure) implies a less bureaucratic, more agile working environment within the larger WPP framework.

Office Location(s): Warsaw, Poland. Specific office details are not provided, but it's implied to be a central hub for WPP Media's operations in Poland.

Workspace Context:

Collaborative: Designed to encourage interaction, with opportunities for spontaneous discussions, team meetings, and cross-functional brainstorming sessions during office days.
Technology-Rich: Access to modern design tools and AI-driven marketing platforms (WPP Open) to enhance creative workflows and efficiency.
Team Interaction: Regular team meetings, integration events, and shared office days facilitate strong team cohesion and knowledge sharing. The emphasis on people supporting each other and enjoying their work creates a positive atmosphere.

Work Schedule: Primarily a standard full-time schedule, with the flexibility of a hybrid model. The environment supports efficient work practices, with tools designed to optimize time, and a culture that limits excessive procedures.

📝 Enhancement Note: The hybrid model and focus on a supportive, collaborative atmosphere suggest an environment that balances structured work with flexibility and team connection.

📄 Application & Portfolio Review Process

Interview Process:

Initial Review: Submission of CV and a mandatory portfolio.
Creative Assessment: Potential for a recruitment task to evaluate practical design skills and problem-solving abilities.
Final Interview: A meeting with the future manager and HR representative to assess competencies, cultural fit, and personal alignment with the team.

Portfolio Review Tips:

Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize work that demonstrates creativity, technical skill, and an understanding of campaign objectives, especially for the automotive sector if possible.
Showcase Process: Be prepared to discuss your design process for each project – from initial brief and research to concept development, iteration, and final execution. Explain your rationale behind design choices.
Highlight Impact: If possible, quantify the results of your designs (e.g., increased engagement, improved click-through rates, successful brand recall). Even qualitative feedback is valuable.
Technical Proficiency: Clearly demonstrate your mastery of required tools (Photoshop, Illustrator, Figma, InDesign) and your understanding of HTML's role in digital design.
Brand Adherence: Include examples that show your ability to work within strict brand guidelines, demonstrating your understanding of visual identity systems.
Storytelling: Frame your portfolio as a narrative that showcases your growth, problem-solving skills, and passion for design.

Challenge Preparation:

If a recruitment task is assigned, treat it as a mini-project. Understand the brief thoroughly, manage your time effectively, and deliver a polished output that showcases your skills.
Prepare to articulate your thought process and design decisions clearly and concisely, as if presenting to a client or senior stakeholder.

📝 Enhancement Note: The emphasis on a portfolio and a final interview with the manager and HR indicates a focus on both technical skill and team fit. Candidates should be ready to demonstrate their design process and ability to collaborate.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Photoshop (advanced image editing, manipulation, digital assets), Illustrator (vector graphics, logos, illustrations, icons), InDesign (layout for presentations, toolkits, brochures).
Figma: Collaborative interface design tool for UI mockups, prototyping, and design system management.
HTML: Practical experience required for understanding web design principles and implementation context.

Analytics & Reporting: While not a primary tool for the designer, understanding how design impacts metrics is beneficial. Exposure to analytics dashboards (e.g., Google Analytics, social media analytics) may be an advantage.

CRM & Automation: Not directly used by the designer, but awareness of how creative assets are deployed within CRM or marketing automation platforms can be helpful.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, Figma, and InDesign is non-negotiable. HTML knowledge is crucial for web-related design tasks.

👥 Team Culture & Values

Operations Values:

Innovation: A drive to create and implement new ideas, particularly in Martech and AI.
Collaboration: Strong emphasis on teamwork, mutual support, and knowledge sharing across disciplines.
Growth: Commitment to continuous learning and personal/professional development for employees.
Efficiency: A focus on optimizing workflows and using technology to improve productivity.
Client Focus: Dedication to delivering impactful creative solutions that drive client growth.
Quality: Maintaining high standards in all design outputs and adhering to brand integrity.

Collaboration Style:

Cross-functional Integration: Working closely with project managers, copywriters, and strategists to ensure holistic campaign development.
Agile & Iterative: Openness to feedback and revisions, with a focus on iterative design processes.
Knowledge Sharing: A culture that encourages sharing best practices, insights, and learning from each other.
Supportive Environment: A friendly atmosphere where team members help each other succeed.

📝 Enhancement Note: The culture emphasizes a blend of creativity, technological innovation, and strong teamwork, supported by a commitment to employee growth and well-being.

⚡ Challenges & Growth Opportunities

Challenges:

Fast-Paced Environment: The agency world is dynamic, requiring designers to adapt quickly to changing project demands, client feedback, and deadlines.
Balancing Creativity with Brand Constraints: Effectively translating creative vision while strictly adhering to client brand guidelines and technical specifications.
Multi-Channel Design Consistency: Ensuring visual coherence across a wide range of digital and offline platforms.
Staying Current: Keeping pace with rapidly evolving design tools, software updates, and digital marketing trends.

Learning & Development Opportunities:

Martech & AI Exposure: Hands-on experience with WPP's proprietary AI platform (WPP Open) and other Martech tools, offering unique skill development in this cutting-edge field.
Industry Certifications: Access to internal and external training programs, potentially including digital marketing certifications like DIMAQ.
Mentorship & Skill Specialization: Opportunities to learn from senior designers and Art Directors, and to specialize in areas like UI/UX, motion graphics, or creative strategy.
Global Exposure: Working on international projects and potentially collaborating with teams across different regions.

📝 Enhancement Note: The role presents challenges common to agency work but offers significant growth through exposure to advanced Martech and AI, alongside a strong learning and development framework.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing a key visual for a new campaign. How do you incorporate client feedback?" (Focus on your workflow, concept stages, and revision management.)
"How do you ensure brand consistency across multiple digital and offline touchpoints for a client like an automotive brand?" (Highlight your understanding of brand guidelines and multi-channel strategy.)

Company & Culture Questions:

"What interests you about WPP Media and our focus on AI-driven marketing?" (Research WPP Open and Martech; connect it to your passion for design innovation.)
"How do you approach collaboration with copywriters and project managers? Can you give an example of a successful collaboration?" (Emphasize teamwork, communication, and your role in the broader campaign team.)

Portfolio Presentation Strategy:

Structure Your Narrative: Organize your portfolio logically. For each project, briefly introduce the client/objective, your role, the challenge, your creative process, the solution, and the results.
Be Concise and Engaging: Aim for clarity and impact. Avoid getting bogged down in excessive detail. Use visuals effectively.
Highlight Key Skills: Explicitly point out how you used Photoshop, Illustrator, Figma, InDesign, and HTML in your projects.
Demonstrate Adaptability: Showcase a range of styles and project types to demonstrate versatility.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, collaborative ability, and an understanding of the agency's innovative approach to media and marketing.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link, ensuring your CV and portfolio are attached.
Portfolio Customization: Tailor your portfolio to highlight relevant projects, especially those demonstrating campaign design, digital assets, and experience with brand guidelines. If you have automotive sector experience, ensure those projects are prominent.
Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in required software (Photoshop, Illustrator, Figma, InDesign, HTML), and any relevant industry experience. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and preparing answers to common interview questions related to creativity, collaboration, and problem-solving. Research WPP Media's work and approach to AI.
Company Research: Familiarize yourself with WPP Media's mission, values, and recent campaigns. Understand their positioning as an AI-driven media organization and their awards (Top Employer, Media Group of the Year).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer