Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TruFit Athletic Clubs

Location: San Antonio, Texas, United States

Job Type: Full-Time

Category: Marketing / Creative

Date Posted: April 21, 2026

Experience Level: Mid-Level (3-7+ years)

Remote Status: On-site

🚀 Role Summary

• Design and execute a wide range of creative assets, with a strong emphasis on large-scale print and signage for multiple fitness club locations.

• Drive brand consistency and visual impact across all marketing channels, including print, digital, and in-club promotional materials.

• Collaborate cross-functionally with marketing and operations teams to support dynamic campaigns, new club openings, and ongoing brand initiatives.

• Manage the end-to-end design process from concept to production-ready files, ensuring high-quality output and efficient vendor coordination.

• Contribute to the visual evolution of the TruFit brand in a fast-paced, high-growth fitness industry environment.

📝 Enhancement Note: This role is specifically for an on-site Graphic Designer, requiring a strong focus on physical marketing materials and large-format design. The emphasis on "high-growth" and "multiple markets" suggests a need for scalable design solutions and efficient workflow management within a dynamic retail/service environment.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact large-scale signage, including billboards, window graphics, and interior club signage, ensuring brand alignment and aesthetic appeal.

• Develop and deliver monthly promotional collateral for both print and digital platforms, supporting club-specific events, membership drives, and seasonal campaigns.

• Uphold and enforce brand guidelines across all creative assets to maintain a cohesive and professional brand identity across all touchpoints.

• Partner effectively with marketing leadership and operations management to align design strategies with business objectives, campaign goals, and new club launch plans.

• Prepare comprehensive production-ready files, including proper bleed, color profiles, and specifications, and liaise with external print vendors to ensure timely and accurate execution of printed materials.

• Juggle multiple design projects concurrently, prioritizing tasks and managing timelines effectively to meet stringent deadlines in a demanding, fast-paced operational setting.

• Proactively contribute creative ideas and design enhancements to support ongoing brand evolution and elevate the visual presence of TruFit Athletic Clubs.

• Support digital design needs, creating engaging graphics for social media platforms, website banners, and other digital marketing initiatives as required.

📝 Enhancement Note: The responsibilities highlight a strong need for a designer experienced in production workflows and vendor management, particularly for large-format print. The role requires balancing creative execution with operational realities such as tight deadlines and brand consistency across numerous locations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is often preferred for roles requiring strong foundational design principles and creative problem-solving.

Experience: 3–7+ years of professional graphic design experience, with a proven track record in creating impactful visual campaigns.

Required Skills:

• Demonstrated expertise in graphic design principles, typography, color theory, and layout composition.

• Advanced proficiency in the Adobe Creative Suite: Illustrator, Photoshop, and InDesign are mandatory.

• Proven experience designing and preparing files for large-format print, specifically including billboards and extensive signage.

• Strong understanding of print production processes, including file preparation for various printing methods and materials.

• Meticulous attention to detail, with the ability to identify and correct errors in design files before production.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet demanding deadlines in a fast-paced environment.

• Excellent verbal and written communication skills for effective collaboration with internal teams and external vendors.

Preferred Skills:

• Experience with digital design tools and platforms for social media graphics and web assets.

• Familiarity with project management software to track design tasks and project timelines.

• Basic understanding of motion graphics or video editing for potential multimedia projects.

• Experience working within the fitness or sports industry, understanding its unique visual language and marketing needs.

📝 Enhancement Note: The explicit requirement for billboard and large-scale signage experience is a critical differentiator. Candidates without this specific background may struggle to meet the core demands of this role, which extends beyond typical print collateral.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-7 years of professional design work, with a significant emphasis on large-scale print projects and signage.

• Specific examples of billboard designs, vehicle wraps, large-format banners, and extensive interior/exterior club signage.

• Demonstrations of monthly promotional collateral development, highlighting the ability to create engaging campaigns across print and digital mediums.

• Case studies or examples that illustrate the application of brand guidelines and the maintenance of brand consistency across diverse projects.

Process Documentation:

• Examples of workflow for preparing production-ready files for print vendors, including specifications for bleed, color modes, and resolution.

• Case studies detailing how projects were managed from initial brief to final delivery, especially those with tight deadlines or multiple stakeholders.

• Visuals or descriptions of how brand consistency is maintained across various applications and marketing channels.

• Portfolio pieces that showcase problem-solving through design, particularly in adapting creative concepts for large-format applications or specific club environments.

📝 Enhancement Note: The portfolio is paramount for this role. Applicants must clearly demonstrate their capabilities in large-format design and production, as this is a core requirement that distinguishes it from general graphic design positions.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range for a Graphic Designer with 3-7 years of experience in San Antonio, TX, is between $48,000 and $70,000 USD. This range is based on industry benchmarks for similar roles in the region, considering the specified experience level and the specific requirements of large-format and print production.

Benefits:

• Comprehensive Health Coverage: Includes options for full-time and part-time teammates.

• Employee Assistance Program (EAP): Provides confidential support services.

• 401(k) Retirement Plan: Offers long-term financial planning support.

• Holiday Pay: Paid time off for recognized public holidays.

• Paid Time Off (PTO): Accrued leave for vacation, personal days, and sick leave.

• Complimentary TruFit Membership: Free access to all club facilities.

• Discounted Personal Training: Significantly reduced rates for personal training sessions ($15).

Working Hours: This is a full-time position, typically requiring 40 hours per week. The role is on-site, necessitating consistent daily presence during standard business hours, with potential for occasional extended hours to meet project deadlines or support events.

📝 Enhancement Note: The salary range is derived from general market data for Graphic Designers in the San Antonio area with 3-7 years of experience. The provided benefits are extensive and align with a company that values employee well-being and work-life balance, especially the unique fitness-related perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: The fitness and sports recreation industry, characterized by a focus on health, wellness, and active lifestyles. TruFit operates within the high-value, low-cost fitness club segment, emphasizing accessibility and broad appeal.

Company Size: With over 40 locations and a stated growth trajectory, TruFit Athletic Clubs is a medium-to-large enterprise. This size implies established operational processes, a dedicated marketing department, and potential for career advancement, while still maintaining a culture that values individual contribution and team cohesion.

Founded: While the founding date is not explicitly stated, the company's rapid expansion ("over 40 locations and growing") suggests it is an established entity with a proven business model in the fitness sector. This growth indicates a dynamic and evolving operational environment.

Team Structure:

• The Graphic Designer will be part of an in-house marketing team, likely comprising marketing managers, specialists, and potentially other creative roles.

• This role will require close collaboration with the operations team, providing creative support for club management, promotions, and new club openings.

Methodology:

• Brand Consistency: A core operational methodology will be the strict adherence to brand guidelines to ensure a unified visual identity across all club locations and marketing efforts.

• Data-Informed Creativity: While primarily a creative role, understanding marketing campaign performance and member engagement data will inform design decisions to maximize impact.

• Scalable Design Solutions: Given the multi-location model, the team will focus on developing design assets and templates that can be easily adapted and scaled for different club needs and regional promotions.

Company Website: tru fitathleticclubs.com

📝 Enhancement Note: The company's "high-value, low-cost" model suggests a need for design that is impactful and appealing without necessarily being overly complex or expensive to produce, especially for large-scale elements. The values (Integrity, Service, Courage, Responsibility, Passion) are key to understanding the team's operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, typically requiring 3-7+ years of experience. It involves executing established design strategies and contributing to campaign execution, with opportunities to influence creative direction through demonstrated expertise and proactive input.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, who oversees the marketing department's strategy and execution. Close collaboration with Operations Managers and Club Managers is also expected for project-specific needs.

Operations Impact: The Graphic Designer's work directly impacts brand perception, member acquisition, and promotional effectiveness across all TruFit locations. High-quality, consistent, and compelling visuals are crucial for driving foot traffic, promoting services, and reinforcing the brand's value proposition in a competitive fitness market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in large-format print, signage, and potentially digital marketing design, becoming a subject matter expert within the company.

• Creative Leadership: As experience grows, potential to take on lead roles on major campaigns, mentor junior designers (if applicable), or contribute more significantly to brand strategy development.

• Cross-Functional Development: Exposure to operations and marketing strategies can broaden understanding of business needs, leading to more impactful and strategically aligned design solutions.

📝 Enhancement Note: The "growing" nature of TruFit suggests ample opportunities for individuals who can adapt, learn, and contribute to evolving operational and marketing needs. The company's emphasis on developing leaders indicates a culture that supports internal promotion.

🌐 Work Environment

Office Type: This is an on-site role based at the TruFit Athletic Clubs headquarters or a primary office location in San Antonio, TX. The environment is expected to be a professional office setting within the marketing department.

Office Location(s): The primary work location is San Antonio, TX (8610 Broadway, San Antonio, TX 78217). Occasional travel may be required to support club openings or specific site projects within the company's operational footprint.

Workspace Context:

• The workspace will likely be collaborative, fostering interaction with other marketing team members and operations personnel.

• Access to necessary design software and hardware will be provided. The environment is described as "fast-paced," suggesting an energetic and dynamic atmosphere.

• Opportunities for direct interaction with marketing and operations teams will be frequent, facilitating clear communication and efficient project execution.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week, during regular business hours. While core hours are expected, the fast-paced nature of marketing campaigns and club openings may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement is critical. The collaborative and fast-paced nature suggests a dynamic office environment where quick communication and iterative design feedback are common.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio to assess experience, particularly in large-format design and print production.

• Portfolio Review & Creative Challenge: Candidates will likely present their portfolio, discussing key projects and demonstrating their design process. A practical design challenge related to TruFit's brand or a specific campaign may be assigned.

• Team/Stakeholder Interviews: Meetings with marketing and operations team members to evaluate collaboration skills, communication style, and cultural fit.

• Final Interview: Discussion with hiring manager or senior leadership to assess overall fit, strategic thinking, and alignment with company values.

Portfolio Review Tips:

• Highlight Large-Format Expertise: Dedicate a significant portion of your portfolio to showcasing billboard, signage, and large-scale print projects. Clearly articulate the challenges, your design approach, and the final outcome.

• Demonstrate Production Readiness: Include examples with clear annotations about file preparation, vendor coordination, and how you ensured print accuracy and quality.

• Showcase Campaign Integration: Present examples of integrated campaigns where print and digital assets worked cohesively, demonstrating your ability to support broader marketing objectives.

• Tailor to TruFit: Research TruFit's current branding and marketing efforts. Prepare to discuss how your design style and experience align with their aesthetic and operational needs.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with TruFit's mission, values, and existing marketing materials.

• Focus on Practicality: For any design challenge, prioritize creating a design that is visually appealing, on-brand, and feasible for large-scale production or specific campaign goals.

• Articulate Your Process: Be ready to explain your decision-making process, including font choices, color selections, and layout rationale, linking them back to the objective and target audience.

📝 Enhancement Note: The emphasis on large-format design means interviewers will heavily scrutinize portfolio pieces for scale, production detail, and impact. Be prepared to discuss the technical aspects of print production as much as the creative vision.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, and large-format illustrations.
  • Photoshop: Crucial for image editing, manipulation, and creating raster-based graphics.
  • InDesign: Key for layout design of brochures, flyers, and other print collateral.

• Large-Format Printing Software/RIP Software: Familiarity with specific software used by print vendors for preparing and managing large-scale print jobs may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Generally not directly used by graphic designers, but awareness of how marketing automation platforms distribute creative assets can be helpful.

📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, and InDesign is non-negotiable. The role may also benefit from an understanding of the software used by large-format print vendors, though this is often learned on the job.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding design standards and honest representation of the brand in all creative output.

• Service: Prioritizing the needs of the marketing and operations teams, delivering designs that effectively serve business objectives and member engagement.

• Courage: Willingness to propose innovative design solutions, even if they challenge conventional approaches, and to present work confidently.

• Responsibility: Taking ownership of design projects from brief to completion, ensuring accuracy, quality, and timely delivery.

• Passion: Bringing enthusiasm and dedication to creating visually compelling assets that reflect the energetic and positive culture of TruFit Athletic Clubs.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing strategists to translate campaign objectives into visual assets and with operations teams to ensure designs are practical for club implementation.

• Feedback-Driven Improvement: An open approach to receiving and incorporating feedback from stakeholders to refine designs and ensure they meet project goals.

• Knowledge Sharing: Contributing design expertise to team discussions and potentially sharing best practices in visual communication with colleagues.

📝 Enhancement Note: The company's stated values are deeply integrated into its operations. Applicants should be prepared to demonstrate how their work ethic and professional conduct align with Integrity, Service, Courage, Responsibility, and Passion.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: Designing for large-scale print and multiple locations often involves budget, production, and site-specific limitations that require creative problem-solving.

• Maintaining Brand Consistency Across Diverse Applications: Ensuring a unified brand voice and visual identity across everything from billboards to social media posts requires meticulous attention to detail and a deep understanding of brand guidelines.

• Fast-Paced Environment & Tight Deadlines: The high-growth nature of TruFit means frequent campaigns and promotions, demanding efficient workflow management and the ability to produce high-quality work under pressure.

• Adapting to Evolving Marketing Needs: Staying current with design trends and digital marketing best practices while supporting traditional print and signage initiatives.

Learning & Development Opportunities:

• Specialized Print & Signage Expertise: Deepen knowledge in large-format production, materials, and vendor management.

• Digital Design Expansion: Develop skills in creating dynamic digital assets, potentially including animated graphics or interactive elements.

• Brand Strategy Contribution: Opportunities to contribute to the evolution of the TruFit brand identity through creative input and strategic design thinking.

• Cross-Departmental Exposure: Gain insights into marketing campaign strategy and operational execution, enhancing overall business acumen.

📝 Enhancement Note: The primary challenge will be the sheer volume and scale of print and signage work. Growth will come from mastering these specific demands and contributing to the brand's expansion.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a billboard or large-scale outdoor advertisement. What key considerations do you prioritize?" (Focus on legibility, impact, brand elements, production requirements.)

• "How do you ensure brand consistency across a wide range of marketing materials, from print collateral to digital graphics, for a multi-location business like ours?" (Emphasize brand guide adherence, template usage, and communication with stakeholders.)

Company & Culture Questions:

• "Based on your research, how do you see your design style aligning with TruFit's mission and values (Integrity, Service, Courage, Responsibility, Passion)?" (Connect your personal work ethic and design philosophy to their stated values.)

• "What interests you about working for a fitness brand, specifically TruFit?" (Show enthusiasm for the industry and the company's specific model.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around key projects, telling a story about the challenge, your approach, your design solution, and the outcome or impact.

• Highlight Scale & Production: Spend extra time on your large-format and print production examples. Discuss file preparation, vendor interactions, and any specific technical challenges you overcame.

• Showcase Versatility: If applicable, demonstrate your ability to create both large-scale physical assets and effective digital graphics, showcasing your range.

• Engage and Discuss: Be prepared for questions about your design choices, your process, and how you handle feedback. Make it a conversation, not just a show-and-tell.

📝 Enhancement Note: Be ready to defend your design choices and demonstrate a deep understanding of the practicalities of large-scale print production. Your portfolio should speak not only to your creative talent but also to your reliability as a production designer.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Paylocity platform.

• Curate Your Portfolio: Ensure your online portfolio or attached PDF prominently features your strongest work in large-scale print and signage. Prioritize examples that demonstrate your ability to design for billboards, banners, and interior club graphics.

• Tailor Your Resume: Highlight your 3-7+ years of relevant design experience, emphasizing proficiency in Adobe Creative Suite and specific experience with print production and large-format design projects. Quantify achievements where possible.

• Prepare for a Design Challenge: Be ready to potentially complete a design exercise that simulates a real-world project for TruFit, such as creating promotional materials for a new club opening or a specific campaign.

• Research TruFit: Thoroughly review the TruFit Athletic Clubs website, social media presence, and any available marketing materials to understand their brand identity, values, and current marketing initiatives. Be prepared to discuss how your design contributions can support their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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