Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Grace Loves Lace
Location: Burleigh Heads, Queensland, Australia
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing
Date Posted: January 23, 2026
Experience Level: Mid-Level (3+ years)
Remote Status: Hybrid (4 days in office, 1 day WFH)

🚀 Role Summary

• Responsible for the creation and execution of innovative digital and print design assets across all marketing channels to visually communicate brand objectives and values.
• Maintain brand consistency and optimal condition of logos, typography, and layouts across all visual mediums, including social media and advertising collateral.
• Conceptualize and develop creative output for new collections, brand stamps, and boutique collateral, ensuring a cohesive brand narrative.
• Assist with the editing and retouching of photography and video content, including color grading, resizing, and uploading for various platforms.
• Collaborate with marketing and creative teams to develop compelling visual storytelling for social media, advertising, and website content.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, indicated by the 3+ years of experience requirement and the responsibility of providing guidance to a Junior Graphic Designer. The hybrid work arrangement suggests a need for strong self-management and communication skills. The integration of CRM knowledge (Klaviyo) and HTML coding points towards a role that bridges traditional graphic design with digital marketing execution.

📈 Primary Responsibilities

• Conceptualize and design innovative visual assets that align with Grace Loves Lace brand objectives and marketing campaign strategies.
• Execute graphic design for a wide range of materials including print and digital sales collateral, advertising (social media, Google, print, event, product, collection, brand), EDMs, marketing campaigns, and social media content.
• Maintain and manage website graphics, content updates, product pages, categories, and featured product displays in collaboration with the e-commerce team.
• Develop creative storytelling and produce video content for social media platforms (Instagram, Facebook, TikTok, Pinterest) and advertising campaigns.
• Assist in editing photography and video content, performing tasks such as retouching, color grading, resizing, and uploading assets to relevant platforms.
• Ensure consistent visual identity and brand content across all outputs, with a particular focus on social media presence.
• Update training and style guides with new product information and content as required.
• Design advertising materials for various channels including social media, Google ads, print publications, events, product launches, collection promotions, and overall brand campaigns.
• Create and maintain staff email signatures and manage the ordering of business cards.
• Provide daily task priority guidance to the Junior Graphic Designer, fostering skill development and workflow efficiency.
• Design banners, blog graphics, and other visual elements for brand storytelling and website content.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, digital execution, and some team leadership. The emphasis on e-commerce platforms (Shopify+) and CRM (Klaviyo) indicates a need for designers who understand the impact of visuals on online sales and customer engagement. The role requires proactive contribution to content strategy and brand storytelling, moving beyond purely execution.

🎓 Skills & Qualifications

Education:

• Degree in Graphic Design, Website Development, E-Commerce, or a related field.

Experience:

• Minimum of 3 years of professional experience as a Graphic Designer within the industry.

Required Skills:

• Expert proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro, and Acrobat.
• Demonstrated ability to create innovative design concepts that align with brand objectives and marketing goals.
• Strong understanding of graphic design trends, best practices, and visual communication principles.
• Proficiency in HTML coding for web design and development.
• Solid knowledge of social media platforms, including Instagram, Facebook, TikTok, and Pinterest, for content creation and visual strategy.
• Excellent time management and organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• High attention to detail with impeccable written and oral communication skills.
• Ability to meet daily goals and deadlines consistently.
• Capacity to contribute effectively to brainstorming sessions and idea generation activities.
• Ability to work independently or collaboratively within a team.

Preferred Skills:

• CRM knowledge, specifically working with Klaviyo for email marketing design and execution.
• Familiarity with CMS platforms, with a strong advantage for candidates experienced with Shopify+.
• Strong Microsoft Suite skills.

📝 Enhancement Note: The requirement for HTML coding and familiarity with CMS platforms like Shopify+ suggests that this role is deeply integrated with the e-commerce and digital marketing functions. Candidates with experience in visually driven industries like fashion or bridal wear will likely have a stronger understanding of the brand's aesthetic and target audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency in digital and print media, with a focus on e-commerce and marketing collateral.
• Include examples of campaign creative, social media graphics, email marketing designs, and website visual elements.
• Present case studies or project descriptions that highlight your creative process, problem-solving approach, and the impact of your designs.
• Demonstrate ability to adapt design styles to align with specific brand aesthetics and campaign objectives.

Process Documentation:

• Examples of workflow for managing design projects from concept to final delivery, including stakeholder feedback integration.
• Demonstrations of how you maintain brand consistency across multiple touchpoints and platforms.
• Evidence of experience in editing photography and video, showcasing your technical skills in post-production.
• Showcase experience in collaborating with marketing teams to translate campaign objectives into compelling visual narratives.

📝 Enhancement Note: Given the role's emphasis on digital channels and e-commerce, a portfolio that clearly illustrates experience with online visual content, social media campaigns, and website graphics will be highly advantageous. Highlighting projects that show a direct impact on engagement or sales conversion would be beneficial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Graphic Designer with 3+ years of experience in Australia, and considering the hybrid work model and specified skills (Adobe Suite, HTML, CRM knowledge), an estimated annual salary range would be AUD $70,000 - $95,000. This range is subject to the candidate's specific experience, skill set, and negotiation.

Benefits:

• Substantial product discounts (30% to 50%) for yourself, direct family, and friends.
• Access to an Employee Discount Platform for exclusive discounts at major Australian retailers.
• Car Novated Leasing/Salary Packaging options available through Flare.
• Hybrid work arrangement with 1 day per week work from home.
• Opportunity to join a passionate team within a growing international business.
• Generous staff product discounts, team rewards, monthly employee recognition program, and bi-annual team celebrations.

Working Hours:

• Full-time, approximately 40 hours per week. The hybrid arrangement allows for 1 day of remote work, with the remaining 4 days based in the Burleigh Heads office.

📝 Enhancement Note: The salary estimate is based on Australian market rates for similar roles, factoring in the specific technical requirements and the company's location in Queensland. The benefits package is quite comprehensive, emphasizing employee well-being and cost savings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bridal Fashion / E-Commerce Company Size: 250-500 employees (estimated based on global presence and boutique count) Founded: 2010

Team Structure:

• The Graphic Designer will report to the Chief Marketing Officer and Creative Manager, working closely with a Creative Team that likely includes other designers, content creators, and marketing specialists.
• There is a direct reporting line to a Junior Graphic Designer, indicating a mentorship or supervisory aspect to this role.
• Collaboration is expected across multiple departments, including marketing, e-commerce, and potentially product development, to ensure visual consistency and brand alignment.

Methodology:

• The company operates with a strong e-commerce-first mindset, emphasizing innovation and digital presence.
• Design processes are driven by brand objectives, campaign strategies, and a focus on creating visually compelling content for a global audience.
• Data-driven insights are likely used to inform design decisions, particularly for digital marketing and website optimization.

Company Website: https://graceloveslace.com/

📝 Enhancement Note: Grace Loves Lace has a reputation for disrupting the traditional bridal industry with an innovative, e-commerce-focused approach. The company culture is likely to be fast-paced, creative, and driven by a strong brand identity. The emphasis on "visionary thinker" and "creative flair" suggests an environment that values original ideas and forward-thinking design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer This role represents a significant step for a graphic designer, moving beyond purely execution to include strategic input on visual direction and mentorship. It requires a strong foundation in design principles combined with an understanding of digital marketing, e-commerce, and brand consistency across multiple platforms.

Reporting Structure:

• Reports to the Chief Marketing Officer and Creative Manager.
• Provides guidance to a Junior Graphic Designer.
• Collaborates extensively with marketing, e-commerce, and potentially other creative team members.

Operations Impact:

• The Graphic Designer's work directly influences brand perception, customer engagement, and ultimately, sales conversion rates through compelling visual content across all touchpoints.
• Strategic design contributions to campaigns and website updates can significantly impact traffic, conversion rates, and brand loyalty.

Growth Opportunities:

• Advancement to Senior Graphic Designer or Creative Lead roles within the company.
• Specialization in areas like digital marketing design, motion graphics, or brand identity development.
• Potential to transition into Art Direction or broader Marketing Management roles, leveraging a deep understanding of the brand's visual strategy.
• Development of leadership skills through mentoring the Junior Graphic Designer.

📝 Enhancement Note: This role offers a clear path for growth within a dynamic e-commerce fashion brand. The opportunity to influence brand visuals on a global scale and gain experience in hybrid digital/print design within a successful online retailer provides valuable career development.

🌐 Work Environment

Office Type: Head Office-based role with a hybrid component. Office Location(s): Burleigh Heads, Queensland, Australia.

Workspace Context:

• The role is based at the company's head office, fostering a collaborative environment with direct access to marketing and creative teams.
• The hybrid model allows for focused work at home one day a week, balancing personal productivity with team synergy and in-person collaboration.
• Access to relevant design software and technology is implied within a professional creative setting.

Work Schedule:

• Full-time, typically Monday to Friday, with 4 days in the office and 1 day working from home. This schedule supports consistent project workflow and team interaction, while offering flexibility.

📝 Enhancement Note: The hybrid arrangement is a key feature, indicating a modern workplace that balances in-office collaboration with employee flexibility. The Burleigh Heads location suggests a vibrant work environment, potentially with a strong creative community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic.
• First Interview: Likely with the Creative Manager or HR, focusing on design skills, technical proficiency, and cultural fit. May include a discussion of portfolio highlights.
• Skills/Portfolio Assessment: A practical design task or a deeper dive into portfolio case studies to evaluate problem-solving, creativity, and execution. This may involve a presentation.
• Final Interview: With the Chief Marketing Officer or other senior stakeholders, focusing on strategic thinking, brand alignment, and understanding of the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that showcases digital design, e-commerce, social media campaigns, and any video editing or HTML experience.
• Showcase Brand Adaptability: Include examples that demonstrate your ability to work within different brand guidelines or adapt your style to suit specific campaign needs. Highlight any experience in fashion or bridal.
• Detail Your Process: For each project, briefly explain the brief, your creative process, the tools used, and the outcome or impact of the design. Quantifiable results (e.g., increased engagement) are a plus.
• Highlight Technical Skills: Explicitly show examples of HTML coding for web elements or designs executed within e-commerce platforms like Shopify. If you have Klaviyo experience, ensure this is evident.
• Presentation Matters: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF format or a professional online portfolio is recommended.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic, an email banner, or a concept for a new collection launch. Focus on speed, creativity, and adherence to brand guidelines.
• Practice articulating your design choices, explaining the rationale behind your creative decisions, and how they align with business objectives.

📝 Enhancement Note: For this role, a portfolio that bridges traditional graphic design with digital marketing execution is crucial. Emphasize projects that demonstrate an understanding of e-commerce conversion, social media engagement, and brand storytelling within a visually-driven industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign, Premier Pro, and Acrobat. These are foundational for all design tasks.
• HTML/CSS: Essential for web design and development, particularly for email marketing and website graphics.
• Microsoft Suite: Skills in Word, Excel, and PowerPoint for general office tasks, reporting, and presentations.

Analytics & Reporting:

• CRM (Klaviyo): Knowledge of Klaviyo for designing and executing email marketing campaigns is a significant advantage. Understanding how to create visually engaging and effective emails within this platform is key.
• Website Analytics (e.g., Google Analytics): While not explicitly stated, an understanding of how design impacts website traffic and conversion is beneficial.

CRM & Automation:

• CMS Platforms (Shopify+): Familiarity with e-commerce platforms like Shopify+ is highly advantageous for website graphic updates and product page design.
• Social Media Management Tools: Proficiency with platforms like Instagram, Facebook, TikTok, and Pinterest for content creation and posting.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, HTML coding, and Klaviyo CRM indicates a need for a designer who is not only creative but also technically adept in digital marketing execution. Experience with Shopify+ is a strong plus, suggesting the company leverages this platform for its e-commerce operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Vision: Embracing bold ideas and revolutionizing the bridal industry through creative solutions.
• Brand Integrity: Maintaining a strong, consistent visual identity across all global touchpoints.
• Customer Focus: Designing to connect with and inspire the modern bride.
• Detail-Oriented Excellence: A high attention to detail is essential for maintaining brand standards and quality.
• Collaboration & Teamwork: Working effectively within a passionate, fast-paced team environment.

Collaboration Style:

• Cross-functional collaboration is a core aspect, involving close work with marketing, e-commerce, and creative teams.
• A constructive feedback culture is likely, encouraging idea generation and iterative design improvements.
• Mentorship and knowledge sharing, particularly with the Junior Graphic Designer, are expected.

📝 Enhancement Note: The company's ethos of revolutionizing the bridal industry suggests a culture that values creativity, forward-thinking, and a strong entrepreneurial spirit. Alignment with Grace Loves Lace's mission and values is explicitly stated as a requirement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative innovation with strict brand guidelines and marketing objectives across a global presence.
• Adapting to rapid changes in design trends and digital marketing best practices.
• Managing multiple projects with tight deadlines in a fast-paced e-commerce environment.
• Ensuring visual consistency across diverse platforms and marketing channels.

Learning & Development Opportunities:

• Opportunities to work on global campaigns for a renowned bridal brand.
• Potential to deepen expertise in e-commerce design, digital marketing graphics, and video content creation.
• Gaining experience with CRM tools like Klaviyo and CMS platforms like Shopify+.
• Developing leadership and mentorship skills by guiding a Junior Graphic Designer.
• Exposure to a dynamic, growth-oriented international business.

📝 Enhancement Note: This role offers a strong growth trajectory for a designer looking to specialize in e-commerce and fashion marketing. The challenges are typical of a growing international brand, providing ample opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your process for translating a marketing brief into a visual concept.
• Articulate how you ensure brand consistency across different platforms (e.g., social media, email, web).
• Explain your approach to managing design projects with multiple stakeholders and competing deadlines.
• Discuss how you stay current with design trends and new technologies relevant to graphic design and digital marketing.

Company & Culture Questions:

• Research Grace Loves Lace's brand aesthetic, recent campaigns, and target audience. Be ready to discuss what you admire about their visual identity and how your skills align.
• Prepare to talk about your experience working in a fast-paced, creative environment and how you handle multitasking.
• Discuss your experience, if any, working with brands in the fashion or bridal industry.
• Explain your understanding of e-commerce design principles and how visuals contribute to online sales.

Portfolio Presentation Strategy:

• Narrative is Key: For each selected project, tell a story: the objective, your role, the challenges, your creative solution, and the results.
• Highlight Relevant Skills: Clearly point out examples that showcase your Adobe Suite proficiency, HTML coding skills, any CRM (Klaviyo) experience, and familiarity with e-commerce platforms.
• Showcase Versatility: Demonstrate your ability to design for various formats (social media, email, print, web banners) and adapt to different styles.
• Be Ready for Critique: Be open to constructive feedback on your work and demonstrate your ability to receive and implement suggestions.

📝 Enhancement Note: Emphasize your understanding of how graphic design directly impacts e-commerce sales and brand perception, especially within the fashion industry. Be ready to discuss specific projects that demonstrate your ability to execute designs that are both aesthetically pleasing and commercially effective.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided BambooHR link.
• Curate Your Portfolio: Select your strongest, most relevant design projects that highlight your digital, e-commerce, and social media design skills, as well as any video editing or HTML coding experience. Ensure your portfolio is well-organized and easy to navigate.
• Tailor Your Resume: Highlight your 3+ years of experience, proficiency in Adobe Creative Suite, HTML coding, and any CRM (Klaviyo) or CMS (Shopify+) experience. Use keywords from the job description.
• Prepare for Portfolio Presentation: Practice walking through your portfolio, explaining your creative process, the challenges you faced, and the impact of your designs. Be ready to discuss specific examples of your work.
• Research Grace Loves Lace: Familiarize yourself with the brand's aesthetic, campaigns, values, and target audience. Understand their unique position in the bridal market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---