Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Casago Location: United States | Remote Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: February 18, 2026 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Responsible for the end-to-end design of marketing assets across diverse channels, including digital, print, social media, paid advertising, and out-of-home campaigns, ensuring a consistent and compelling brand narrative.
• Executes creative solutions from conceptualization through to final delivery, working collaboratively with brand and copy teams to maintain strict alignment between visual elements and messaging strategies.
• Supports franchise marketing initiatives by creating adaptable assets that uphold core brand identity while allowing for necessary local market customization and flexibility.
• Manages a dynamic project pipeline, ensuring efficient delivery of high-quality, on-brand creative across multiple simultaneous projects, timelines, and feedback loops.
• Plays a key role in the maintenance and application of established brand guidelines, templates, and design systems, contributing to the scalability and integrity of Casago's marketing efforts.

📝 Enhancement Note: This role is positioned within Marketing Operations or Creative Operations due to its focus on executing marketing collateral, maintaining brand consistency across diverse channels, and supporting franchise marketing efforts, which are core operational functions that enable broader Go-To-Market strategies. The emphasis on asset creation, brand guidelines, and efficiency aligns with operational excellence.

📈 Primary Responsibilities

• Design and produce a wide spectrum of marketing collateral, encompassing digital advertisements, social media graphics, email templates, print materials (brochures, flyers, direct mail), and large-format assets for out-of-home placements.
• Translate creative briefs and campaign objectives into visually engaging designs that resonate with target audiences and reinforce the Casago brand identity.
• Collaborate closely with copywriters and brand managers to ensure that all visual elements effectively support and amplify the intended message, maintaining a unified brand voice.
• Develop and manage a library of franchise-ready marketing assets, ensuring they are easily customizable by local franchisees while adhering to all brand compliance requirements.
• Prepare, export, and meticulously organize final design files in various formats, ensuring they are production-ready for internal teams, external vendors, and digital distribution platforms.
• Manage the entire design workflow, from initial concept development and iterative revisions to final asset delivery, ensuring all projects meet deadlines and quality standards.
• Apply and actively contribute to the evolution of brand guidelines, templates, and design systems to ensure consistency and efficiency across all marketing communications.
• Efficiently incorporate stakeholder feedback throughout the design process, balancing constructive critique with the need to maintain design integrity and brand consistency.

📝 Enhancement Note: The responsibilities highlight a critical operational function: enabling consistent and scalable marketing execution. The focus on franchise support and maintaining brand standards across diverse channels points to a role that ensures operational efficiency and brand integrity in a multi-location environment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience:

• 4+ years of professional experience in graphic design, with a proven track record of developing compelling visual assets for both digital and print mediums.
• Experience supporting marketing teams within fast-paced environments, demonstrating an ability to manage multiple projects with competing deadlines.
• Previous experience in the hospitality, franchise, or multi-location brand sectors is highly preferred, offering valuable context for brand adaptation and local market nuances.

Required Skills:

• Visual Storytelling: Ability to craft compelling narratives through design, translating brand messaging into impactful visuals.
• Adobe Creative Suite Proficiency: Advanced skills in Adobe Illustrator, InDesign, and Photoshop for creating and manipulating a wide range of design assets.
• Figma Expertise: Demonstrated proficiency in Figma for collaborative design, prototyping, and UI/UX elements.
• Brand System Management: Solid understanding of brand guidelines, design systems, and their application across various marketing channels.
• Cross-Functional Collaboration: Proven ability to work effectively with copywriters, brand managers, and marketing teams to achieve shared objectives.
• Project Management: Strong organizational skills with the capacity to manage multiple projects, prioritize tasks, and meet strict deadlines.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
• Familiarity with web design principles and basic HTML/CSS.
• Experience in creating interactive digital assets or presentations.
• Knowledge of print production processes and vendor management.

📝 Enhancement Note: The emphasis on specific software (Adobe Creative Suite, Figma) and practical experience (4+ years, portfolio demonstration) are standard for mid-level design roles. The preference for hospitality and franchise experience directly addresses the operational context of Casago's business model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust online portfolio showcasing a minimum of 4 years of professional design work, with a clear emphasis on both print and digital marketing collateral.
• Demonstrated examples of campaign design, including visual concept development and execution across multiple touchpoints.
• Case studies or project examples that highlight the ability to adapt designs for local market customization while maintaining overarching brand integrity.
• Evidence of proficiency in using brand guidelines, templates, and design systems to ensure consistency and efficiency in asset creation.
• Projects that illustrate effective collaboration with copy and brand teams, showing how visual elements supported and enhanced messaging.

Process Documentation:

• Ability to articulate design processes clearly, from initial brief interpretation and concept ideation to final asset delivery and file management.
• Experience in documenting design workflows and contributing to the development or refinement of design system documentation.
• Understanding of how design processes integrate with broader marketing operations workflows, including asset distribution and version control.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio must prove not just creative skill but also operational capability: consistency, efficiency, adaptability, and adherence to brand standards. The ability to document and articulate processes is crucial for operational integration.

💵 Compensation & Benefits

Salary Range: $68,600 - $109,800 per year.

• The actual salary offered will be determined based on the candidate's skills, experience, education, and geographic location within the approved remote states.

Benefits:

• Health Insurance: Comprehensive health insurance coverage provided based on hours worked.
• Dental & Vision Insurance: Complementary dental and vision insurance plans available based on hours worked.
• 401K Retirement Plan: Immediate 100% company match on the first 4% of employee contributions to the 401K.
• Flexible Spending Accounts (FSA): Health & Dependent Care FSAs available, based on hours worked.
• Paid Time Off (PTO): Generous Paid Flex Time Off, including vacation and sick time, to support work-life balance.
• Employee Assistance Program (EAP): Confidential support services for employees facing personal or work-related challenges.
• Employee Discounts: Access to exclusive discounts on Casago services and partner offerings.
• Additional Benefits: Employer-sponsored and voluntary supplemental benefits are also available based on hours worked.

Working Hours:

• Typically a Monday - Friday workweek, with an expectation of 40 hours per week.
• Flexibility is required to support business needs, which may occasionally involve working outside standard hours.

📝 Enhancement Note: The salary range is provided, and the benefits package is comprehensive, including health, retirement, and PTO, which are standard for full-time remote roles. The note about benefits being based on hours worked suggests a potential for part-time considerations or specific eligibility criteria.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vacation Rental / Hospitality. Casago operates within the dynamic vacation rental market, providing property management services that bridge the gap between homeowners and travelers, emphasizing hospitality and exceptional guest experiences. Company Size: Casago is a growing company with a significant national presence, indicating a structure that balances centralized brand management with local operational execution through its franchise model. Founded: While the founding date is not specified, Casago emphasizes its growth from humble beginnings into a trusted industry leader, highlighting a culture of continuous improvement and expansion.

Team Structure:

• The Graphic Designer reports to the Brand Manager, indicating a centralized Brand team structure.
• Collaboration is expected with Copy and Local Marketing teams, suggesting a matrixed or project-based interaction model within the broader marketing department.
• The franchise model implies that the Brand team provides foundational support and assets for local franchise operators to utilize.

Methodology:

• Brand Consistency: A core methodology is ensuring a cohesive and professional visual presence across all national and local marketing efforts.
• Scalable Asset Creation: Focus on developing marketing assets that can be efficiently adapted and deployed across a large network of franchise locations.
• Data-Informed Design: While not explicitly stated, the operational nature of marketing implies that design decisions likely consider campaign performance and user engagement metrics.

Company Website: https://www.casago.com/

📝 Enhancement Note: Casago's identity as a vacation rental company with a franchise model is critical. This means the design role must balance a strong, unified brand identity with the practical needs of local operators, a common challenge in multi-location marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, requiring significant professional experience (4+ years) and the ability to work independently while contributing to a team's strategic goals. It involves execution and support within the broader marketing operations framework. Reporting Structure: The role reports directly to the Brand Manager, indicating a focused area of responsibility within the Brand team. This provides clear guidance and oversight, crucial for maintaining brand standards in a franchise model. Operations Impact: The Graphic Designer's work directly impacts the visual appeal and effectiveness of marketing campaigns, influencing guest acquisition and retention, as well as the perceived professionalism and value of Casago's services to homeowners and franchisees. High-quality design is an operational lever for brand perception and market competitiveness.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific design areas (e.g., digital campaign design, franchise marketing collateral, brand system development).
• Leadership: Progression to Senior Graphic Designer or Art Director roles, potentially leading design projects or mentoring junior designers.
• Cross-Functional Movement: Opportunities to move into broader Marketing Operations, Brand Management, or Creative Direction roles as experience and understanding of business objectives grow.
• Industry Knowledge: Gaining in-depth knowledge of the hospitality and vacation rental industry, enhancing value within Casago or similar companies.

📝 Enhancement Note: The growth path for a designer in a company like Casago, with a franchise model, often involves mastering the balance between central brand control and local adaptation, a valuable operational skill.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a 100% remote work environment, requiring candidates to reside in specific approved states within the United States. Office Location(s): Approved states include AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY. Workspace Context:

• Candidates must have a reliable internet connection and a suitable home office setup to perform their duties effectively.
• The remote nature fosters autonomy and requires strong self-management skills, with opportunities for virtual collaboration through digital tools.
• Access to design software and digital collaboration platforms is essential for daily operations.

Work Schedule:

• Standard work is Monday to Friday, aligning with a 40-hour workweek.
• Flexibility is expected to accommodate business needs, which may include occasional adjustments to working hours.
• Less than 10% travel may be required, suggesting occasional in-person meetings or site visits, though the role is primarily remote.

📝 Enhancement Note: The explicit list of approved states for remote work is a critical operational detail for candidates. The requirement for a reliable internet connection and a conducive home office setup underscores the operational demands of a remote position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess qualifications, experience, and creative output. Emphasis will be placed on the quality and relevance of your design work.
• Skills Assessment/Challenge: Candidates may be asked to complete a design challenge or take-home assignment that simulates real-world tasks, such as creating a marketing asset for a specific campaign or adapting an existing design. This evaluates execution speed, problem-solving abilities, and adherence to brand guidelines.
• Hiring Manager Interview: A discussion with the Brand Manager to delve deeper into your experience, creative process, collaboration style, and understanding of brand systems and visual storytelling.
• Team/Cross-functional Interview: Potentially meeting with members of the Copy or Local Marketing teams to assess collaboration fit and ability to work effectively within a cross-functional environment.
• Final Interview/Offer: A final discussion to confirm alignment and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that demonstrate a range of skills (digital, print, campaign work) and experience with brand systems and customization.
• Showcase Process: For key projects, include brief explanations of the brief, your creative process, challenges faced, and the final outcome/impact. Highlight how you incorporated feedback.
• Highlight Brand Consistency: Include examples where you successfully maintained brand guidelines while achieving creative objectives, especially if you have multi-location or franchise experience.
• Quantify Impact (If Possible): If you have data on how your designs performed (e.g., increased engagement, conversions), include it.
• Ensure Accessibility: Make sure your online portfolio is easily navigable and loads quickly on various devices.

Challenge Preparation:

• Understand the Brief: Carefully read and re-read any design challenge brief. Clarify any ambiguities before starting.
• Adhere to Brand: If a brand guide is provided, follow it meticulously. If not, consider Casago's existing brand as a reference.
• Efficient Execution: Focus on delivering a polished concept within the given timeframe. It's better to have a well-executed concept than an unfinished complex piece.
• Presentation Readiness: Be prepared to briefly present your approach and rationale for your design choices.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for creative roles. The tips focus on demonstrating operational capabilities like brand adherence and efficient execution, which are crucial for a role supporting a franchise network.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all visual design tasks.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design, print collateral, brochures, and publications.
  • Adobe Photoshop: For image editing, manipulation, digital assets, and web graphics.
• Figma: A critical tool for collaborative design, prototyping, UI/UX elements, and potentially managing design systems.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design assets are tracked and measured (e.g., through web analytics, social media insights) is beneficial. Understanding basic reporting dashboards can help in designing assets that are optimized for performance.

CRM & Automation:

• No direct CRM/Automation tools are listed as primary requirements, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing systems) can inform design choices.

📝 Enhancement Note: The core tools listed are standard for graphic designers. The inclusion of Figma highlights a modern collaborative design workflow, and the implicit need to understand how assets are used in marketing automation points to an awareness of operational deployment.

👥 Team Culture & Values

Operations Values:

• Exceptional Experiences: A commitment to delivering high-quality experiences for guests and homeowners, which extends to the quality of marketing materials.
• Building Trust: Fostering trust through reliable service and consistent brand representation.
• Supporting Each Other: A collaborative and supportive team environment where members contribute to collective success.
• Doing Things the Right Way: Upholding high standards in work ethic, design execution, and brand stewardship.
• Data-Driven Approach: While not explicit for design, operations roles often imply a data-informed perspective, meaning designs should ideally be effective and measurable.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with copywriters and local marketing teams, emphasizing partnership and shared goal achievement.
• Feedback-Oriented: Openness to receiving and incorporating feedback is crucial for iterative design processes and ensuring alignment across teams.
• Brand-Led Team: Working within a Brand team means contributing to a cohesive brand vision and supporting its consistent application.

📝 Enhancement Note: The company values emphasize hospitality, trust, and teamwork, which are foundational for any collaborative role. For a designer, this translates to creating visuals that embody these values and working harmoniously with other departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Local Customization: A key challenge will be creating versatile assets that adhere to Casago's core brand identity while allowing franchisees the necessary flexibility to tailor them for their specific markets.
• Managing Diverse Asset Requirements: Producing a wide range of creative assets for different channels (digital, print, OOH, social) requires adaptability and efficient workflow management.
• Remote Collaboration Dynamics: Effectively collaborating and receiving feedback in a fully remote setting requires strong communication skills and proactive engagement.
• Keeping Pace with Evolving Design Trends: Staying current with design best practices and visual trends relevant to the hospitality and rental market.

Learning & Development Opportunities:

• Deepening Brand Expertise: Gaining comprehensive knowledge of Casago's brand strategy, target audiences, and market positioning.
• Mastering Franchise Marketing: Developing expertise in creating assets that effectively serve a franchise network, a specialized area within marketing operations.
• Skill Enhancement: Opportunities to learn new design software, techniques, or explore areas like motion graphics or advanced digital design.
• Industry Exposure: Understanding the nuances of the vacation rental and hospitality industry through daily work and team interactions.

📝 Enhancement Note: The primary challenge for this role is operational: managing the dual needs of centralized brand control and decentralized franchise execution through design. Growth opportunities lie in mastering this balance and expanding within the marketing operations sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a client's or franchisee's request for customization. How did you approach it, and what was the outcome?" (Assesses understanding of brand operations and stakeholder management.)
• "Walk me through your process for creating a marketing campaign asset, from brief to final delivery. What steps do you take to ensure alignment with messaging and brand standards?" (Evaluates design process and operational execution.)
• "How do you approach incorporating feedback on your designs, especially when it might conflict with your initial creative vision?" (Tests adaptability and collaborative skills essential for team operations.)

Company & Culture Questions:

• "What appeals to you about Casago's brand and its approach to the vacation rental market?" (Assesses research and cultural fit.)
• "How do you see your role contributing to the overall success and operational efficiency of the Brand team and Casago's marketing efforts?" (Probes understanding of the role's operational impact.)
• "Describe your experience working in a remote or hybrid team environment. What strategies do you use to stay connected and productive?" (Evaluates remote work readiness.)

Portfolio Presentation Strategy:

• Tell a Story: For each selected project, explain the objective, your approach, the challenges, and the solution. Focus on how your design met the brief and upheld brand integrity.
• Highlight Customization Examples: If you have projects demonstrating adaptation for different markets or user segments, emphasize these to showcase your ability to support franchise needs.
• Showcase Technical Proficiency: Be ready to discuss the tools and techniques you used, particularly your proficiency in Adobe Creative Suite and Figma.
• Be Concise and Focused: Present your strongest work efficiently, respecting the interviewer's time. Be prepared to answer questions in detail about specific pieces.

📝 Enhancement Note: Interview questions for this role will focus on creative problem-solving within operational constraints (brand guidelines, franchise needs) and the candidate's ability to execute efficiently and collaboratively in a remote setting.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Casago careers portal.
• Portfolio Customization: Ensure your portfolio prominently features examples of digital and print marketing collateral, ideally showcasing experience with brand systems, campaign execution, and adaptability for local markets.
• Resume Optimization: Tailor your resume to highlight your 4+ years of design experience, proficiency in Adobe Creative Suite and Figma, and any relevant experience in hospitality or franchise marketing. Use keywords from the job description.
• Prepare Design Challenge Examples: If you have a sample design project that you can quickly adapt or present that demonstrates your ability to work within brand guidelines, have it ready.
• Company Research: Familiarize yourself with Casago's brand identity, current marketing efforts, and its franchise model to better articulate your fit and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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