Graphic Designer | Freelance

📍 Job Overview

Job Title: Graphic Designer | Freelance

Company: Destsetters

Location: Athens, Attica, Greece

Job Type: Freelance

Category: Creative & Design / Hospitality Consulting

Date Posted: March 16, 2026

Experience Level: 2-5 Years Experience

Remote Status: On-site (with potential for remote collaboration on deliverables)

🚀 Role Summary

• This freelance Graphic Designer role focuses on high-level visual asset creation for the hospitality sector, emphasizing brand identity and strategic concept development.

• The position requires advanced proficiency in Adobe Creative Suite for creating logos, brand identities, and sophisticated moodboards, adhering to established design standards.

• Successful candidates will contribute to defining the branding and identity of next-generation hotels and hospitality investments, requiring strong visual storytelling skills.

• This role offers exclusive certification, advanced training in Destsetters' methodology, and the potential for long-term, project-based collaboration.

📝 Enhancement Note: While the job title explicitly states "Freelance" and the location is listed as "Athens, Attica, Greece," the description mentions "Remote" and "TELECOMMUTE" in the metadata. Given the nature of design work and the mention of "advanced visual materials," it's likely that while based in Athens, the core deliverable creation can be done remotely, with potential for on-site collaboration or training sessions. The "On-site" AI work arrangement seems to contradict the "TELECOMMUTE" location type. I will assume the core work on deliverables can be remote, but some Athens-based interaction might be expected.

📈 Primary Responsibilities

• Develop unique logos and comprehensive brand identities for new hospitality projects, ensuring strategic alignment and market positioning.

• Create visually compelling and strategically informed moodboards that effectively combine aesthetics, design principles, and functional requirements for hotel interiors and branding.

• Produce high-quality branding and visual assets strictly adhering to Destsetters’ proprietary Keynote templates and advanced design standards to maintain brand consistency.

• Collaborate with the Destsetters team, incorporating feedback from dedicated training and creative mentoring to elevate deliverables to a next-level standard.

• Contribute to defining the overall brand narrative and visual language for hospitality investments, ensuring creativity, strategy, and international appeal.

📝 Enhancement Note: The core responsibilities are centered around brand identity development, visual asset creation, and adherence to specific, high-quality standards dictated by Destsetters' methodology. This implies a need for designers who can not only execute creatively but also follow a defined strategic framework and utilize specific presentation tools like Keynote effectively.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Marketing, or a related field.

Experience:

• 2–4 years of professional graphic design experience with a proven track record in branding, presentation design, and marketing collateral.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.

• Strong portfolio showcasing branding, logo design, presentation decks, and marketing materials.

• Excellent understanding of visual storytelling principles and their application in branding.

• Proven ability to work independently, manage project timelines, and meet strict deadlines.

• Exceptional attention to detail, a keen eye for aesthetics, and a capacity for innovative design thinking.

Preferred Skills:

• Familiarity with Keynote or similar presentation software for high-quality deliverable creation.

• Experience working with international clients or in a global market context.

• Background in concept development and strategic brand positioning.

• Understanding of the hospitality industry's design trends and market dynamics.

📝 Enhancement Note: The experience level is fairly specific (2-4 years), suggesting they are looking for designers who are past the junior stage but not yet senior strategists, capable of independent work and high-quality execution with minimal oversight on core tasks. The preference for hospitality/real estate/premium brands indicates a need for industry-specific aesthetic sensibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in logo design and full brand identity systems.

• Showcase of presentation design examples, particularly those that effectively communicate strategic concepts or brand narratives.

• Inclusion of marketing collateral that highlights an understanding of target audience and brand messaging.

• Evidence of ability to adapt design style to different brand requirements and strategic directions.

Process Documentation:

• Examples of how you approach concept development and initial design ideation.

• Documentation of how you ensure brand consistency across various touchpoints.

• Workflow examples demonstrating how you manage multiple design projects and deadlines efficiently.

• Any processes you follow for incorporating client or team feedback into design iterations.

📝 Enhancement Note: The emphasis on "Keynote templates and advanced design standards" suggests that the portfolio should ideally include examples of well-structured and visually polished presentations, not just standalone graphic assets. Demonstrating process and adherence to briefs will be key.

💵 Compensation & Benefits

Salary Range:

• Project-based compensation, competitive and reflecting advanced quality standards.

Benefits:

• Exclusive Certification: Opportunity to join a certified pool of creators trained in Destsetters’ specialized methodology.

• Advanced Training: Access to structured guidance, creative mentoring, and feedback to elevate design skills.

• Long-Term Collaboration: Potential for continuous project assignments based on performance, quality, and reliability.

Working Hours:

• Freelance, project-based hours.

• Flexibility to manage workload around other commitments, with clear expectations for meeting project deadlines.

• Estimated 40 hours per week for active projects, distributed according to project needs.

📝 Enhancement Note: The salary is project-based, so providing a range is an estimate. The Athens location and the "2-4 years" experience level, combined with specialized skills, inform the hourly/project rate. Benefits are focused on professional development and long-term potential rather than traditional employment perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Consulting, Concept Development, Strategy, Branding. Destsetters operates at the intersection of sophisticated branding and strategic business development within the hospitality sector.

Company Size: Destsetters is a specialized firm, likely with a lean core team augmented by a network of certified freelance creators. This suggests a culture that values expertise, efficiency, and high-quality output from its collaborators.

Founded: While the exact founding date isn't provided, Destsetters positions itself as a leader in defining "next-generation hotels," implying a modern, forward-thinking approach to hospitality branding and strategy.

Team Structure:

• The core team likely consists of strategists, consultants, and project managers who define the strategic direction for hospitality projects.

• Freelance graphic designers will form a crucial part of the creative execution arm, working under the guidance of project leads or creative directors.

Methodology:

• Destsetters employs a methodology that integrates creativity with strategic business objectives to define unique hospitality concepts and brand identities.

• Emphasis is placed on advanced visual materials, structured training, and maintaining high-quality standards through proprietary templates and processes.

• The approach focuses on delivering tangible value and positioning for "next-generation hotels."

Company Website: https://destsetters.com/

📝 Enhancement Note: The company culture appears to be focused on high-end, strategic creative output within a niche industry. They value expertise, adherence to methodology, and continuous professional development for their network of creators.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role at an intermediate professional level, focusing on design execution within a strategic framework. It's not a traditional "operations" role but rather a critical support function for the operational delivery of brand strategy.

Reporting Structure: Freelance graphic designers will report to project managers or designated creative leads within Destsetters for specific assignments.

Operations Impact: The graphic designer's work directly impacts the perceived value, brand identity, and market positioning of hospitality projects, thereby influencing their success and the firm's reputation. High-quality visual assets are essential for the operational execution of Destsetters' consulting services.

Growth Opportunities:

• Skill Specialization: Deepen expertise in hospitality branding, visual storytelling for premium markets, and advanced presentation design.

• Methodology Mastery: Become an expert in Destsetters' proprietary design and strategy methodology, leading to potential higher-tier projects.

• Network Expansion: Build connections within the hospitality industry through exclusive events and collaborations.

• Long-Term Partnership: Establish a consistent and reliable working relationship, securing ongoing project flow and potentially becoming a go-to creator for specific project types.

📝 Enhancement Note: Growth here is defined by deepening expertise in a specific niche and becoming an integral part of Destsetters' high-performing network, rather than climbing a corporate ladder.

🌐 Work Environment

Office Type: Primarily remote work for deliverable creation, with potential for on-site collaboration or training in Athens, Greece, for certified creators.

Office Location(s): Athens, Attica, Greece.

Workspace Context:

• A digitally-focused collaborative environment where designers work with project managers and strategists to translate concepts into visual realities.

• Access to Destsetters' proprietary templates and design standards provides a structured framework for work.

Work Schedule:

• Flexible, project-based schedule.

• Designers are expected to manage their time effectively to meet agreed-upon deadlines, which are critical for project delivery.

• While hours are flexible, a commitment to achieving a high standard within specified timelines is paramount.

📝 Enhancement Note: The "On-site" AI work arrangement tag is confusing given the "TELECOMMUTE" location type. I've interpreted this as a hybrid model where remote work is primary for deliverables, but Athens is the base and on-site interaction may occur.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CV and portfolio for relevant experience and skills.

• Portfolio Deep Dive: A detailed review of the candidate's portfolio, focusing on quality, style, and relevance to hospitality branding.

• Skills Assessment/Test Project: A potential small, paid test project or a specific design challenge to evaluate practical skills, adherence to standards, and ability to incorporate feedback.

• Interview: Discussion about design philosophy, project approach, experience, and cultural fit with Destsetters' methodology.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects most aligned with hospitality, luxury brands, or strategic branding. Highlight logo design and brand identity work prominently.

• Demonstrate Process: Include case studies that walk through your design thinking, from initial brief to final execution. Explain your rationale behind design choices.

• Highlight Quality: Ensure all presented work is of the highest visual standard, reflecting attention to detail and aesthetic sensibility.

• Showcase Presentation Skills: If possible, include examples of well-designed presentations or decks that convey complex ideas effectively.

• Quantify Impact (if possible): While difficult for design, if a project led to measurable brand success, briefly mention it.

Challenge Preparation:

• Familiarize yourself with Destsetters' existing work and brand aesthetic.

• Be prepared to discuss your approach to translating abstract strategic concepts into concrete visual designs.

• Understand the importance of brand consistency and adherence to established guidelines.

• Practice articulating your design decisions clearly and concisely.

📝 Enhancement Note: The application process likely emphasizes the portfolio heavily, as it's the primary indicator of a designer's capability. A test project is a strong possibility for freelance creative roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for logo design, vector graphics, and brand identity elements.

• Adobe InDesign: Crucial for layout, presentation design, and creating marketing collateral.

• Adobe Photoshop: Used for image manipulation, mockups, and refining visual assets.

Analytics & Reporting: (Less direct for this role, but understanding how designs impact metrics is a plus)

• Familiarity with how visual branding contributes to marketing campaign performance or brand recognition metrics.

CRM & Automation: (Not directly applicable to the designer's role, but understanding client interaction and project management tools is beneficial)

• Awareness of project management platforms (e.g., Asana, Trello, or Destsetters' internal system) for task tracking and communication.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite is non-negotiable. Experience with presentation software like Keynote is explicitly mentioned as a key deliverable tool.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering visually stunning and strategically sound design work that meets high standards.

• Strategic Alignment: Understanding that design serves a broader strategic purpose in branding and business development.

• Continuous Improvement: Embracing training, feedback, and mentorship to refine skills and elevate deliverables.

• Professionalism & Reliability: Demonstrating the ability to work independently, meet deadlines, and communicate effectively.

• Innovation: A drive to create fresh, forward-thinking designs that set new standards in the market.

Collaboration Style:

• Primarily digital and asynchronous, with clear briefs and structured feedback loops.

• Collaborative efforts involve translating strategic briefs into visual assets, requiring clear communication between designers and project leads.

• A culture that values constructive critique as a means to achieve superior design outcomes.

📝 Enhancement Note: The values are geared towards a high-performance, specialized creative network that prioritizes quality, strategic thinking, and professional growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Adhering to Strict Standards: The requirement to work within Destsetters' specific Keynote templates and advanced design standards may challenge designers accustomed to complete creative freedom.

• Translating Abstract Concepts: Effectively visualizing abstract strategic concepts for hospitality brands requires strong conceptual thinking and visual communication skills.

• Balancing Creativity with Brief: Delivering innovative designs that strictly align with client briefs and Destsetters' methodology.

• Project Management: Juggling multiple freelance projects with varying deadlines and client expectations.

Learning & Development Opportunities:

• Methodology Mastery: Gain in-depth knowledge of Destsetters' unique approach to hospitality branding and concept development.

• Industry Exposure: Learn about the strategies and branding challenges specific to the next generation of hotels and hospitality investments.

• Advanced Design Skills: Receive targeted training and feedback to enhance skills in presentation design, visual storytelling, and brand identity creation.

• Professional Network: Connect with other high-caliber creators and industry professionals.

📝 Enhancement Note: The challenges are directly related to the unique demands of the role and company methodology, while growth opportunities are focused on specialization and professional development within the hospitality branding niche.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a brand identity for a luxury boutique hotel in a historic European city?" (Assesses conceptual thinking and aesthetic alignment).

• "Describe a time you had to incorporate significant feedback on a design project. How did you manage it, and what was the outcome?" (Evaluates adaptability and client/stakeholder management).

Company & Culture Questions:

• "What interests you about Destsetters and our focus on next-generation hospitality concepts?" (Gauges genuine interest and research).

• "How do you stay updated on design trends, particularly within the hospitality or luxury sectors?" (Assesses continuous learning and industry awareness).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio not just as a collection of images, but as a narrative of your design journey and problem-solving capabilities.

• Strategic Focus: For each project, briefly explain the client's challenge, your strategic approach, and how your design solution addressed it.

• Highlight Key Deliverables: Emphasize logo, brand identity, and presentation design examples, as these are core to the role.

• Showcase Process: Be ready to discuss your workflow, from initial concept to final execution, including how you handle feedback.

• Professionalism: Ensure your presentation is visually polished, well-organized, and easy to navigate.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of strategic branding, an ability to execute high-quality visuals within constraints, and a proactive approach to client collaboration and feedback.

📌 Application Steps

To apply for this freelance Graphic Designer position:

• Submit your application through the Workable platform, including your CV and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features your best work in logo design, brand identity, and presentation decks, ideally with examples relevant to hospitality or premium brands.

• Resume Optimization: Tailor your resume to highlight your 2–4 years of professional experience, proficiency in Adobe Creative Suite, and any experience with visual storytelling or the hospitality industry.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you handle feedback. Be ready to discuss your interest in Destsetters and the hospitality sector.

• Company Research: Familiarize yourself with Destsetters' website and their approach to hospitality consulting and branding to demonstrate a genuine understanding of their work and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided data. Freelance roles can vary significantly in terms of project scope, compensation, and collaboration dynamics. All details, especially regarding remote work expectations, compensation structure, and specific project requirements, should be verified directly with Destsetters during the application process.