Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Entain

Location: Brisbane, Queensland, Australia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-03-16

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid & Flexible (Remote options available)

🚀 Role Summary

• Design and deliver innovative digital products that are transforming the gaming and wagering industry in Australia, focusing on customer engagement and retention.

• Create intuitive and engaging user experiences across web and mobile platforms, ensuring high usability and accessibility for a broad customer base.

• Collaborate closely with Product Managers, Engineers, and stakeholders to translate business requirements into effective, user-centered design solutions.

• Utilize industry-standard design and prototyping tools, such as Figma, to produce wireframes, prototypes, and high-fidelity UI designs.

• Contribute to and maintain established design systems, ensuring visual consistency and brand alignment across multiple Entain brands.

📝 Enhancement Note: This role is positioned within Entain's Product Design team, which is central to their product-led organization strategy. The emphasis on transforming the gaming and wagering industry, coupled with the scale of millions of customers, indicates a significant opportunity for impact and professional development in a dynamic sector. The "A Day in the Life" section clearly outlines the core operational activities of a Product Designer within this context.

📈 Primary Responsibilities

• Design intuitive and engaging digital experiences across web and mobile products, prioritizing usability and accessibility for a diverse customer base.

• Collaborate with Product Managers, Engineers, and stakeholders to understand requirements and translate them into effective, user-centered design solutions.

• Develop wireframes, interactive prototypes, and high-fidelity UI designs utilizing tools such as Figma to communicate design concepts clearly.

• Contribute to and adhere to established design systems, ensuring consistent visual styles and user experiences across multiple Entain products and brands.

• Conduct user research and usability testing to validate design decisions, gather insights, and iterate on solutions for continuous improvement.

• Present design concepts, rationale, and findings to stakeholders, actively incorporating feedback to refine and enhance design outcomes.

• Produce comprehensive design documentation, including user flows and handover notes, to facilitate seamless collaboration with development teams.

• Participate actively in design critiques and team reviews, fostering a culture of continuous improvement in design quality, processes, and best practices.

• Independently manage assigned design tasks, ensuring timely delivery of high-quality solutions aligned with product roadmaps and project timelines.

📝 Enhancement Note: The responsibilities highlight a comprehensive product design lifecycle, from research and ideation to execution and documentation. The emphasis on collaboration, user-centered design, and working within design systems is critical for success in a multi-brand environment like Entain.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles is paramount. A degree in Design, Human-Computer Interaction, or a related field would be beneficial but is not a strict requirement.

Experience: Proven experience working as a Product Designer, UX/UI Designer, or in a similar role within a commercial environment, ideally with 2-5 years of dedicated experience.

Required Skills:

• Strong visual design and user experience (UX) skills with a demonstrated passion for creating intuitive and engaging digital products.

• Proficiency in industry-standard design and prototyping tools, specifically Figma.

• Experience with collaboration tools such as FigJam or Miro for ideation and team coordination.

• Solid understanding of UX principles, interaction design, and user-centered design methodologies.

• Ability to create comprehensive wireframes, interactive prototypes, and high-fidelity UI designs to effectively communicate design concepts.

• Excellent communication and presentation skills, with the ability to articulate design decisions and rationale clearly to diverse audiences.

Preferred Skills:

• Experience working with and contributing to established design systems, applying consistent styles across multiple products or features.

• Experience designing for multiple brands or within white-label environments, demonstrating adaptability and brand awareness.

• Experience in conducting user research and usability testing to inform design decisions.

• Familiarity with Agile development methodologies and cross-functional team collaboration within such frameworks.

📝 Enhancement Note: The required skills emphasize hands-on proficiency with key design tools and a strong foundation in UX/UI principles. The preferred skills indicate an advantage for candidates who can navigate complex, multi-brand environments and contribute to established design systems, reflecting Entain's operational structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of product design projects, with a clear emphasis on problem-solving and user-centered design processes.

• Detailed case studies that illustrate the design journey from initial concept and user research through to final UI implementation and outcomes.

• Demonstrations of how design decisions were made, supported by user data, research findings, and iterative feedback loops.

• Examples of work on web and mobile applications, highlighting proficiency in different platforms and interaction models.

Process Documentation:

• Showcase examples of clear user flows, wireframes, and prototypes that effectively communicate the intended user journey and functionality.

• Demonstrate an understanding of usability testing methodologies and how testing results informed design iterations and improvements.

• Provide documentation or discussion of how design specifications and assets were handed over to development teams, ensuring smooth implementation.

• Illustrate experience in contributing to or maintaining design system components, outlining the process and impact.

📝 Enhancement Note: For a Product Designer role, a portfolio is critical. This section emphasizes the need for detailed case studies that not only showcase final designs but also the thought process, research, and iteration involved. This aligns with Entain's product-led approach and the need for designers to demonstrate strategic thinking and user advocacy.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 2-5 years of experience in Brisbane, Australia, the estimated annual salary range is AUD $90,000 - $130,000. This range accounts for the cost of living in Brisbane, the specific industry (gaming/wagering), and the required skill set.

Benefits:

• Hybrid & Flexible Work: Offers a balance between in-office collaboration and remote work flexibility.

• Recognition & Rewards: Programs designed to acknowledge achievements and contributions.

• Retailer Discounts: Potential discounts with Entain's associated brands or partners.

• Wellbeing Perks: Support for employee health and happiness, which may include wellness programs or resources.

• Professional Development: Opportunities to grow skills and advance within the company.

• Contribution to Innovative Products: The chance to work on cutting-edge products in a dynamic industry.

Working Hours: The role typically involves a standard 40-hour work week. However, Entain emphasizes flexibility, suggesting a degree of autonomy in managing working hours to accommodate personal needs and project demands, within reasonable operational requirements.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this role in Brisbane. Entain's stated benefits emphasize work-life balance and employee support, which are key considerations for attracting and retaining talent in the tech and design fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming, Sports Betting, and Entertainment Technology. Entain is a global leader, and its Australian & New Zealand division is actively transforming the local racing, sports, and entertainment landscape through innovation and technology.

Company Size: Entain is a large, global organization with nearly 30,000 employees worldwide, operating in over 40 countries. The Australian & New Zealand division is substantial, comprising leading local brands.

Founded: Entain (formerly GVC Holdings) has a long history in the gaming industry, evolving significantly over the years. Its presence in Australia and New Zealand is marked by the integration of prominent local brands like Ladbrokes, Neds, and TAB.

Team Structure:

• The Product Design team is a dedicated function within Entain's product-led organization, working closely with Product Management and Engineering.

• Designers will likely collaborate with multiple brand teams, requiring an understanding of diverse brand identities and customer segments.

Methodology:

• Entain emphasizes a "product-led" approach, meaning design and user experience are central to product development.

• Expect a data-driven approach, where design decisions are informed by user research, analytics, and performance metrics.

• The company culture appears to encourage creative innovation, storytelling, and leveraging technology to enhance customer experiences.

Company Website: https://entaingroup.com/

📝 Enhancement Note: Entain's position as a global leader in gaming and sports betting, coupled with its focus on innovation and customer experience, suggests a fast-paced and dynamic work environment. The emphasis on a product-led culture means designers are integral to the strategy and execution of new product development.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Product Designer, typically requiring 2-5 years of professional experience. It involves executing design tasks with a degree of autonomy and contributing to the strategic direction of product design within specific brand verticals.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product Design, or a Senior Product Manager within the Entain Australia & New Zealand division. They will collaborate closely with Product Managers and Engineers.

Operations Impact: Product Designers at Entain have a direct impact on customer engagement, retention, and overall brand perception. By creating intuitive and compelling user experiences for millions of customers across leading brands, they significantly influence revenue generation and market competitiveness in the gaming and wagering sector.

Growth Opportunities:

• Specialization: Develop expertise in specific areas of product design, such as UX research, interaction design, or visual design within the gaming industry.

• Brand Expansion: Gain experience across different Entain brands, understanding diverse user needs and market positioning.

• Leadership: Progress to Senior Product Designer roles, leading design initiatives, mentoring junior designers, and contributing more significantly to product strategy.

• Cross-functional Advancement: Opportunities to move into Product Management or related roles by leveraging a deep understanding of user needs and product development.

• Industry Expertise: Become a subject matter expert in designing for the complex and rapidly evolving gaming and wagering industry.

📝 Enhancement Note: The career path for a Product Designer at Entain offers substantial growth, especially given the scale and innovation within the company's sector. The opportunity to work on multiple brands and influence millions of users provides a strong foundation for career advancement.

🌐 Work Environment

Office Type: Entain offers a hybrid work model, allowing employees to balance work between their home and a physical office. The company emphasizes flexibility, suggesting that the office environment is geared towards collaboration and team interaction when employees are on-site.

Office Location(s): While ideally based in Brisbane, Sydney, or Melbourne, the company is open to remote candidates. This indicates a distributed team structure where effective remote collaboration tools and practices are essential.

Workspace Context:

• The office environment is likely designed to foster collaboration, with spaces for team meetings, design critiques, and brainstorming sessions.

• Access to necessary design tools and technology, including high-performance workstations and software licenses, is expected.

• Opportunities for regular interaction with cross-functional teams (Product Management, Engineering, Marketing) are integral to the design process.

Work Schedule: A standard 40-hour work week is typical, but Entain's emphasis on flexibility suggests that employees may have some control over their daily schedules, provided project deadlines and team collaboration needs are met. This allows for better integration of personal life with professional responsibilities, which is crucial for creative roles.

📝 Enhancement Note: The hybrid and flexible work arrangement is a key aspect of Entain's employee value proposition. For a Product Designer, this means being adept at both in-person collaboration and remote communication, utilizing digital tools effectively to maintain design momentum and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discussing 2-3 key projects in detail. This is crucial for evaluating design thinking, problem-solving skills, and communication abilities.

• Technical/Design Challenge: Candidates may be asked to complete a short design exercise or case study, either take-home or during an interview, to assess their practical design skills and approach to specific problems.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and alignment with team dynamics.

• Final Interview: A discussion with a hiring manager or senior leader to finalize the decision, focusing on strategic thinking, career aspirations, and overall fit with Entain.

Portfolio Review Tips:

• Highlight Impact: Focus on case studies that demonstrate tangible outcomes and the impact of your design solutions (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Showcase Process: Clearly articulate your design process for each project, including research methods, ideation techniques, user testing, and iterative refinements.

• Tailor to Entain: If possible, select projects that showcase experience relevant to gaming, e-commerce, or high-traffic digital platforms. Emphasize how you've handled multi-brand environments or design systems.

• Be Prepared to Discuss: Be ready to answer in-depth questions about your design choices, challenges faced, and how you collaborated with teams.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly research Entain's brands and the gaming/wagering industry to inform your approach.

• Focus on User Needs: Prioritize user-centric solutions and clearly explain the rationale behind your design decisions.

• Structure Your Response: Organize your thoughts logically, outlining the problem, your approach, proposed solutions, and any assumptions made.

• Be Concise and Clear: Present your findings and recommendations effectively, focusing on key insights and actionable steps.

📝 Enhancement Note: The interview process for a Product Designer heavily relies on the portfolio. Candidates should prepare to not just show their work but to deeply explain the "why" and "how" behind their design decisions, demonstrating a strategic and user-focused approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• FigJam / Miro: Used for collaborative whiteboarding, brainstorming, user flow mapping, and ideation sessions.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially other tools for more advanced interactions.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Zeplin / Avocode: For design handoff to developers, though Figma's developer handoff features are increasingly common.

• User Testing Platforms: Tools like UserTesting.com, Maze, or Lookback for conducting remote usability testing.

• Project Management Tools: Jira, Asana, Trello for tracking design tasks and project progress.

📝 Enhancement Note: Proficiency in Figma is explicitly required and is the central tool for this role. Experience with collaborative tools like FigJam or Miro is also highlighted, reflecting Entain's emphasis on teamwork and agile processes.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of millions of customers across various brands.

• Innovation: A drive to transform the industry through creative solutions and leveraging technology.

• Collaboration: Working effectively across teams (Product, Engineering, Marketing) to achieve shared goals.

• Data-Driven Decisions: Utilizing insights from research and analytics to inform design and product strategies.

• Agility & Adaptability: The ability to respond to a fast-paced market and evolving customer expectations.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with Product Managers and Engineers, participating in agile ceremonies and contributing to product development from ideation through to launch.

• Design Critiques: A culture of constructive feedback within the design team to elevate the quality and effectiveness of designs.

• Open Communication: Encouraging clear and frequent communication to ensure alignment and efficient problem-solving.

📝 Enhancement Note: Entain's values emphasize a forward-thinking, customer-focused, and collaborative approach. For a Product Designer, this means being a strong advocate for the user while also being a team player who can integrate their work seamlessly with product and engineering efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Multi-Brand Environments: Designing for distinct brands under the Entain umbrella requires understanding and adapting to different brand identities, target audiences, and strategic goals.

• Balancing User Needs with Business Objectives: Ensuring that user-centric designs also meet Entain's commercial objectives in a competitive gaming and wagering market.

• Rapid Iteration in a Dynamic Industry: The gaming and wagering sector is fast-paced, requiring designers to adapt quickly to new trends, technologies, and regulatory changes.

• Maintaining Design Consistency at Scale: Ensuring a cohesive user experience across numerous products and features while leveraging design systems effectively.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the gaming, sports betting, and entertainment technology sectors, understanding user behaviors and industry trends.

• Advanced Design Skills: Opportunities to hone skills in areas like complex interaction design, user research methodologies, or accessibility standards.

• Leadership Development: Potential to grow into senior roles, leading design sprints, mentoring junior designers, or influencing product strategy.

• Exposure to Global Best Practices: Working within a large, international organization provides insights into global design trends and operational excellence.

📝 Enhancement Note: The challenges and growth opportunities are directly tied to the unique nature of Entain's business and the Product Designer role within it. Overcoming these challenges leads to significant professional development and specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to design for multiple distinct brands. How did you ensure brand consistency while meeting unique user needs for each?" (Assesses multi-brand design experience and strategic thinking.)

• "Walk us through a complex user flow you designed. What were the key challenges, and how did you use your design process to overcome them?" (Evaluates problem-solving, process adherence, and communication of complex ideas.)

Company & Culture Questions:

• "What excites you about the gaming and wagering industry, and how do you see design impacting customer experience in this sector?" (Gauges industry interest and understanding of design's role.)

• "How do you approach collaboration with Product Managers and Engineers, especially in a hybrid or remote setting?" (Assesses teamwork and communication skills.)

Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative with a clear beginning (the problem), middle (your process and solutions), and end (the outcome and impact).

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. If direct metrics aren't available, discuss how you would measure success or what insights were gained.

• Be Ready for Deep Dives: Prepare to discuss specific design choices, rationale, and trade-offs in detail. Anticipate questions about why you chose certain tools, patterns, or approaches.

• Showcase Your Process: Clearly articulate your research methods, ideation techniques, iterative testing, and how feedback influenced your designs.

• Highlight Collaboration: Mention how you worked with other team members (PMs, Engineers, stakeholders) throughout the project.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a strong understanding of the design process, the ability to articulate design rationale clearly, and an appreciation for the unique challenges and opportunities within the gaming and entertainment industry.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on the Entain careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights 2-3 of your strongest projects that best demonstrate your UX/UI skills, problem-solving abilities, and experience with relevant tools like Figma. Tailor your project selection to showcase experience in web and mobile design, and if possible, multi-brand environments.

• Resume Optimization: Update your resume to clearly articulate your experience in product design, UX/UI, and any specific achievements or metrics related to your past work. Use keywords from the job description, such as "Product Designer," "UX/UI," "Figma," "Design Systems," and "User-Centered Design."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clearly explaining your design process, rationale, and the impact of your work. Prepare to discuss your experience with collaborative tools and your approach to working with cross-functional teams.

• Company Research: Familiarize yourself with Entain's brands (Ladbrokes, Neds, TAB, Betcha) and their market position. Understand Entain's commitment to innovation and customer experience in the gaming and wagering industry. Research their company values and culture to better align your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.