Graphic Designer at Betty Gaming Canada

📍 Job Overview

Job Title: Graphic Designer

Company: Betty Gaming Canada

Location: Toronto, ON, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: November 22, 2025

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

Drive the end-to-end creative process, from initial concept development and strategic alignment with stakeholders to final delivery, ensuring the highest quality execution within established timelines.
Develop impactful creative assets for marketing campaigns, aimed at significantly improving player engagement and strengthening the company's overall market presence and brand perception.
Design and implement scalable, efficient design templates to streamline workflows and enhance productivity across the creative team.
Foster robust cross-functional collaboration with Creative, Marketing, and Product teams, as well as external partners, to ensure all creative output is strategically sound, consistent with brand guidelines, and optimized for diverse distribution channels.
Continuously research and integrate emerging design trends, technologies, and innovative tools to maintain a cutting-edge approach to visual communication.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities strongly indicate a role focused on marketing and advertising creative, requiring strategic thinking beyond basic design execution. The emphasis on "powering campaigns" and "strengthening market presence" positions this role as a key contributor to Go-To-Market (GTM) strategies, aligning it with operations-adjacent functions that support revenue generation through effective visual communication.

📈 Primary Responsibilities

Lead the conceptualization and execution of creative projects, defining artistic direction and ensuring alignment with business objectives and brand identity.
Produce compelling visual assets for digital marketing campaigns, social media, website content, and other promotional materials that drive engagement and conversions.
Create and maintain a library of reusable design templates and assets to improve efficiency and ensure brand consistency across all creative deliverables.
Collaborate closely with marketing teams to translate campaign briefs into visually engaging and effective creative solutions that resonate with target audiences.
Present design concepts and final deliverables to stakeholders, incorporating feedback to refine and optimize creative outcomes.
Contribute to employer branding initiatives by designing internal and external brand merchandise and collateral.
Stay abreast of industry best practices, design trends, and emerging technologies, proactively suggesting innovative approaches.

📝 Enhancement Note: The core responsibilities heavily lean into marketing operations and GTM support, emphasizing the creation of assets that directly impact campaign performance and market penetration. This requires a strategic approach to design, where visual execution is directly tied to business objectives and measurable outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is expected, typically acquired through formal education (e.g., Bachelor's degree in Graphic Design, Fine Arts, or related field) or equivalent professional experience.

Experience: 5-7+ years of professional experience in graphic design, with a significant focus on marketing and advertising contexts. Experience in animation and/or 3D design is considered a strong advantage.

Required Skills:

Proven expertise in graphic design principles, including typography, color theory, and layout design.
Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects - potentially) and Figma for design and prototyping.
Demonstrated ability to drive the creative process from concept to final delivery, including strategic stakeholder alignment.
A strong portfolio showcasing conceptual thinking, aesthetic sensibility, and a diverse range of design projects.
Excellent time management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Strong verbal and written communication skills for effective collaboration and presentation of ideas.

Preferred Skills:

Experience in animation, motion graphics, or 3D design software.
Familiarity with A/B testing creative assets and optimizing designs based on performance data.
Experience with CRM or marketing automation platforms for understanding creative asset integration.
Knowledge of current design trends and emerging technologies in the digital entertainment or gaming industry.
Experience contributing to employer branding initiatives.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills and strategic execution, crucial for roles supporting marketing operations and GTM initiatives. The portfolio requirement is paramount, serving as a tangible demonstration of a candidate's ability to translate strategic objectives into compelling visual narratives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 5-7 years of design work, with a clear emphasis on marketing and advertising campaigns.
Demonstrate a strong conceptual thinking process, illustrating how design solutions address specific business challenges or objectives.
Include examples of scalable design templates and workflow efficiency improvements.
Present a diverse range of projects, highlighting proficiency across different media (digital, print, social).

Process Documentation:

Highlight experience in defining creative direction and aligning with stakeholders, demonstrating a structured approach to project initiation and approval.
Illustrate experience in delivering creatives that directly contribute to improved engagement and market presence, showcasing a results-oriented design methodology.
Provide examples of workflow optimization through the development of scalable design templates.
Showcase cross-functional collaboration, detailing how you've worked with Marketing, Product, and other teams to ensure strategic grounding and channel optimization.

📝 Enhancement Note: For a role like this, the portfolio is not just a collection of work but a testament to the candidate's process, strategic thinking, and ability to deliver tangible marketing results. It's a critical component for assessing their fit within operations-focused creative functions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5-7+ years of experience in Toronto, ON, Canada, the estimated annual salary range is CAD $70,000 - $95,000. This estimate considers the cost of living in Toronto, the company's industry (gaming/entertainment), and the specified experience level.

Benefits:

Competitive Salary: A salary benchmarked to industry standards and experience.
Discretionary Bonus: Potential for performance-based bonuses, aligning individual contributions with company success.
Premium Health Insurance: Comprehensive medical, dental, and vision coverage.
Career and Skills Development Opportunities: Access to training, workshops, and resources to foster professional growth.
Fun and Collaborative Team Environment: A supportive workplace culture that encourages teamwork and innovation.
New Modern Office Space: A contemporary and well-equipped workspace in Toronto.
Exclusive Employee Discounts and Perks: Access to Perkopolis for a variety of discounts and benefits.

Working Hours: The role is Full-Time, typically around 40 hours per week. While generally adhering to standard business hours, the dynamic nature of creative projects may require occasional flexibility to meet campaign deadlines and project milestones.

📝 Enhancement Note: The provided benefits are comprehensive and aligned with typical offerings for mid-senior level professionals in Canada. The salary estimate is based on research of similar roles in Toronto, factoring in the company's industry and the specified experience level. The "40 hours per week" aligns with a standard full-time role, but the expectation of occasional flexibility is common in creative and marketing-adjacent positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment (Online Casino and Mobile Gaming). Betty Gaming Canada operates within a highly regulated and rapidly evolving digital entertainment landscape, focusing on real money online casino and casual mobile gaming. Their accreditation by the Alcohol and Gaming Commission of Ontario (AGCO) signifies a commitment to ethical and compliant operations.

Company Size: While not explicitly stated, the presence of specific departments like Creative, Marketing, and Product, along with external partnerships, suggests a growing organization likely in the mid-size range (e.g., 50-250 employees), allowing for both structured processes and agile decision-making.

Founded: Founded in February 2023 (AGCO accreditation date), Betty Gaming Canada is a relatively new entrant, implying a dynamic, fast-paced, and innovative culture eager to establish its market position.

Team Structure:

The Graphic Designer will likely be part of a Creative Department, reporting to a Creative Director or Design Lead.
This role requires close collaboration with Marketing teams (campaign managers, content creators), Product teams (UI/UX designers, product managers), and potentially external agencies or partners.

Methodology:

Data-Driven Creativity: While creative, the role is expected to contribute to campaigns that "improve engagement" and "strengthen market presence," suggesting a data-informed approach where design effectiveness is evaluated against performance metrics.
Process Optimization: The responsibility to "develop scalable design templates to enhance efficiency" highlights a focus on operationalizing creative workflows.
Agile Collaboration: Cross-functional teamwork is key, indicating an agile or iterative process for creative development and feedback loops.

Company Website: betty.ca

📝 Enhancement Note: Understanding Betty Gaming's position as a newly accredited operator in a regulated industry is crucial. This context suggests a culture that values compliance, player safety, and innovation, while also being driven by performance metrics common in the gaming and entertainment sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level (5-7+ years of experience). It requires not just design execution but also strategic input, stakeholder management, and process improvement contributions (template development). It's a key contributor role that bridges creative execution with GTM operational efficiency.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager, working closely with cross-functional teams. This structure allows for direct contribution to GTM campaigns and product launches.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns and the overall brand perception. High-quality, strategically aligned creative assets drive player acquisition and retention, directly influencing revenue. The development of efficient design processes also contributes to operational cost savings and faster time-to-market for campaigns.

Growth Opportunities:

Specialization: Potential to specialize in areas like motion graphics, 3D design, or specific campaign types (e.g., performance marketing creative).
Leadership: Advancement to Senior Graphic Designer, Art Director, or Creative Lead roles, managing projects and junior designers.
Skill Development: Opportunities to deepen expertise in new design tools, animation, UX/UI principles, and data-driven creative optimization.
Cross-functional Exposure: Learning about marketing strategy, product development, and operational workflows within the gaming industry.

📝 Enhancement Note: This role offers a clear path for growth within a creative or marketing operations framework, moving from execution to strategy and leadership. The emphasis on process efficiency (templates) also provides a unique avenue for operational impact and recognition.

🌐 Work Environment

Office Type: The description mentions a "New modern office space," suggesting a contemporary, well-equipped, and likely collaborative physical environment designed to foster creativity and teamwork.

Office Location(s): Toronto, ON, Canada. This location offers access to a vibrant talent pool and a dynamic business ecosystem.

Workspace Context:

Collaborative Environment: The emphasis on cross-functional collaboration and a "fun and collaborative team environment" indicates an open-plan office or shared workspace designed to encourage interaction and idea sharing.
Tools and Technology: Access to industry-standard design software (Adobe Suite, Figma) and potentially other creative or project management tools.
Team Interaction: Opportunities for daily interaction with creative peers, marketing professionals, and product teams, facilitating knowledge exchange and shared problem-solving.

Work Schedule: The role is on-site in Toronto, requiring full-time commitment. Standard business hours are expected, but the dynamic nature of campaign-driven work in the gaming industry may necessitate some flexibility to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in a modern office space in Toronto points to a company that values in-person collaboration and a dedicated work environment, which can be beneficial for creative brainstorming and team cohesion in operations-adjacent roles.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's core requirements.
Portfolio Presentation & Technical Interview: A session where you'll present your portfolio, discuss your design process, conceptual thinking, and how you've driven results in past roles. You may also be asked to complete a short design exercise or discuss technical proficiency with Adobe Suite/Figma.
Cross-functional Interviews: Discussions with members of the Marketing, Product, or other relevant teams to assess collaboration style, communication skills, and strategic understanding.
Hiring Manager/Team Lead Interview: A final discussion focusing on cultural fit, career aspirations, and overall suitability for the team and company.

Portfolio Review Tips:

Curate Strategically: Select 5-7 of your strongest projects that best demonstrate the required skills (concept creation, campaign impact, template development, collaboration). Tailor your selection to highlight experience in the gaming/entertainment industry if possible.
Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the tools used, and the measurable outcomes or impact. Use case study format.
Showcase Process: Include sketches, wireframes, or early concepts to illustrate your thought process. Demonstrate how you iterated and incorporated feedback.
Highlight Efficiency: If you have examples of creating templates or improving workflows, present these prominently as they align with operational efficiency goals.
Be Ready for Technical Questions: Be prepared to discuss your proficiency with Adobe Suite and Figma, and potentially answer questions about design principles or trends.

Challenge Preparation:

Design Challenge: You might be given a brief for a specific campaign or asset and asked to produce a concept or a few variations within a set timeframe. Focus on understanding the target audience and business objective.
Process/Workflow Question: Be prepared to discuss how you would approach creating a set of scalable design templates for a new product launch or campaign.
Collaboration Scenarios: Think about how you would handle conflicting feedback from multiple stakeholders or collaborate with a non-design team (e.g., Marketing) to achieve a common goal.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical application of design skills in a business context. Candidates should prepare to demonstrate not just aesthetic talent but also strategic thinking, problem-solving abilities, and an understanding of how design supports business objectives.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Expert command is required, encompassing Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), and InDesign (layout for print/digital). After Effects or Premiere Pro proficiency would be a significant plus for motion graphics.
Figma: Essential for collaborative design, prototyping, and potentially UI/UX design elements, especially in a modern digital product environment.

Analytics & Reporting:

CRM & Automation:

No direct CRM or automation tool experience is listed as a requirement for this design role, but understanding how creative assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) or within a CRM context (e.g., Salesforce Marketing Cloud) could provide valuable insight into campaign execution.

📝 Enhancement Note: The explicit mention of Adobe Suite and Figma highlights the core technical requirements. While direct experience with analytics or CRM tools isn't mandated, an awareness of how creative assets integrate into marketing operations and impact performance metrics is a valuable asset for this role.

👥 Team Culture & Values

Operations Values:

Honesty: A commitment to transparency and integrity in all dealings, which extends to creative feedback and project communication.
Bring the Olives (Premium Customer Experience): This translates to creating visually appealing and high-quality assets that enhance the player experience and reflect the premium nature of the brand.
Think Big: Encourages ambitious creative thinking, pushing boundaries, and striving for innovative design solutions that elevate the brand.
Data-Informed: While creative, decisions and designs are likely informed by performance data and player feedback to ensure effectiveness.
Efficiency-Oriented: A value placed on streamlining processes, as evidenced by the need for scalable design templates.

Collaboration Style:

Cross-functional Integration: The role demands seamless collaboration with Marketing, Product, and other departments, requiring clear communication and a shared understanding of objectives.
Feedback-Driven: An environment where constructive feedback is valued and used to refine creative work, fostering continuous improvement.
Agile & Iterative: Likely a workflow that allows for quick turnarounds, iterative design, and adaptation to market changes and campaign needs.

📝 Enhancement Note: The company's core values (Honesty, Bring the Olives, Think Big) provide a strong framework for understanding the expected work ethic and approach to creative tasks. These values emphasize quality, integrity, and innovation, which are critical for a designer supporting a regulated entertainment business.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Regulation: Designing within the specific constraints of the gaming and online casino industry, which often has strict advertising guidelines and compliance requirements.
Rapid Iteration for Campaigns: The fast-paced nature of digital marketing and the gaming industry requires quick turnarounds on creative assets for new campaigns, promotions, or game updates.
Maintaining Brand Consistency: Ensuring all creative output aligns with the Betty Gaming brand identity across diverse channels and campaigns, especially as the company grows.
Integrating New Trends: Staying ahead of design trends and technologies while ensuring they are appropriate and effective for the target audience and brand.

Learning & Development Opportunities:

Advanced Design Techniques: Opportunities to learn and master new software features, animation workflows, or 3D modeling.
Industry-Specific Design: Gaining expertise in designing for the unique nuances of the online casino and mobile gaming market.
Marketing Strategy Integration: Deepening understanding of how creative assets contribute to broader marketing strategies and revenue operations.
Process Improvement Leadership: Taking ownership of developing and refining creative workflows and template systems.

📝 Enhancement Note: The challenges highlight the dynamic and often complex environment of the gaming industry. The growth opportunities point towards a role that encourages continuous learning and offers pathways for specialization and operational leadership within the creative function.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to drive a creative project from concept to delivery, including managing stakeholder expectations. What was your process, and what was the outcome?" (Focus on your structured approach, communication, and results.)
"How do you ensure your creative work aligns with specific marketing campaign objectives and target audience needs, especially in a regulated industry?" (Emphasize data-informed design and strategic thinking.)

Company & Culture Questions:

"What excites you about Betty Gaming's mission and our approach to online entertainment?" (Research their values and AGCO accreditation.)
"How do you approach collaboration with non-design teams like Marketing or Product to achieve shared goals?" (Provide examples of cross-functional teamwork.)

Portfolio Presentation Strategy:

Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your process (including any iterations or feedback incorporation), and the final results or impact.
Quantify Impact: Wherever possible, use data to demonstrate the effectiveness of your designs (e.g., "increased click-through rates by X%," "improved engagement by Y%," "led to Z new sign-ups").
Showcase Process & Efficiency: Highlight examples of template creation or workflow improvements. Be ready to explain how your designs contribute to operational efficiency.
Engage and Discuss: Treat it as a conversation. Be ready to answer questions about your choices, your process, and how you'd approach similar challenges for Betty Gaming.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, process orientation, and a results-driven approach, in addition to core design skills. Candidates need to articulate how their creative work directly supports business objectives and operational efficiency.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Greenhouse.
Tailor Your Resume: Highlight keywords and responsibilities from the job description, focusing on your 5-7+ years of marketing/advertising design experience, proficiency in Adobe Suite and Figma, and any experience with template creation or workflow optimization. Quantify achievements where possible.
Curate Your Portfolio: Select 5-7 of your strongest, most relevant projects. Ensure each project clearly demonstrates your conceptual thinking, design execution, and impact on campaign performance or engagement. Include examples of any template or process improvements.
Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on the story behind each project: the objective, your process, your role, and the measurable results. Be ready to discuss how your work aligns with Betty Gaming's values and industry.
Research Betty Gaming: Understand their mission, values, recent AGCO accreditation, and their approach to online casino and mobile gaming. Prepare to articulate why you are a good fit for their culture and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer