Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Activate Talent

Location: Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-01-20

Experience Level: Mid-Level (2-4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on visual content creation and brand consistency for a consumer brand, emphasizing performance-driven design across digital and print channels.

• The Graphic Designer will be instrumental in translating campaign concepts and promotions into compelling visual assets that drive engagement and sales.

• A key aspect of this position involves maintaining and evolving a cohesive brand identity across all touchpoints, ensuring a unified brand experience.

• This role requires close collaboration with creative directors, marketing, and content teams to produce high-quality creative output that supports growth initiatives.

📝 Enhancement Note: While the input specifies "Graphic Designer," based on the responsibilities and required skills (e.g., social media, email campaigns, digital ads, performance-driven visuals), this role leans heavily into Digital Marketing Design and Brand Design within a Go-To-Market (GTM) context, rather than purely print or static art design. The emphasis on "performance-driven" and "driving engagement, excitement, and sales" clearly positions this within a commercial, results-oriented creative function.

📈 Primary Responsibilities

• Design visually engaging assets for a diverse range of marketing channels, including social media posts and stories, email marketing campaigns, digital advertisements (paid ads), creator collaboration materials, and print collateral.

• Translate abstract campaign concepts, promotional offers, and partnership initiatives into strong, compelling visual narratives that resonate with target audiences.

• Actively contribute to the maintenance and expansion of a consistent and recognizable brand identity across all creative outputs and digital platforms.

• Apply and adhere to established design best practices and guidelines tailored for various formats, channels, and audience segments to maximize impact and effectiveness.

• Meticulously organize and manage all design files, ensuring efficient access and contributing to the development of creative systems that facilitate seamless collaboration and future asset reuse.

• Proactively research and stay informed about current design trends, emerging visual tools, and innovative techniques to keep the brand's creative output fresh and competitive.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands not just aesthetics but also the performance metrics associated with digital marketing. The emphasis on "performance-driven" and "driving engagement, excitement, and sales" suggests that the designer will need to consider conversion rates and audience response in their creative process, a crucial aspect for GTM functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is often preferred for roles of this nature, demonstrating a foundational understanding of design principles and theory.

Experience: 2–4+ years of professional experience as a Graphic Designer, with a strong preference for experience within eCommerce, consumer brands, or digital marketing agencies. This experience should showcase a proven ability to create assets that drive business objectives.

Required Skills:

• Proficiency in Figma: Advanced skills in using Figma for collaborative design, prototyping, and asset creation.

• Adobe Creative Suite Expertise: Mastery of Photoshop for image manipulation and raster graphics, Illustrator for vector graphics and illustration, and InDesign for layout and print design.

• Strong Design Fundamentals: Comprehensive understanding of core design principles, including typography, layout, color theory, visual hierarchy, and composition.

• Digital Marketing Asset Design: Demonstrated experience in creating effective visuals for social media platforms (e.g., Instagram, Facebook, TikTok), email marketing campaigns, and various digital advertising formats (e.g., banner ads, social ads).

• Brand Identity Management: Ability to understand, apply, and contribute to the evolution of brand guidelines to ensure visual consistency across all marketing materials.

• Adaptability & Versatility: Capacity to tailor designs effectively for different audiences, platforms, and campaign objectives.

• Detail-Oriented: Exceptional attention to detail in all aspects of design execution, file management, and proofreading.

• Fast-Paced Environment Acumen: Proven ability to thrive and maintain productivity in a dynamic, deadline-driven work environment.

Preferred Skills:

• Motion Design & Video Editing: Familiarity or proficiency with motion graphics software such as Adobe After Effects, or video editing tools like Adobe Premiere Pro or CapCut for creating dynamic visual content.

• Social Media Content Creation: Passion and aptitude for creating engaging content specifically for social media, understanding platform nuances and trends.

• Interest in Reading: A personal interest in fantasy or romantasy literature, indicating alignment with a potential niche within the client's product focus.

📝 Enhancement Note: The requirement for Figma alongside Adobe Creative Suite points to a modern design workflow that values collaboration and rapid iteration. The preference for eCommerce and consumer brands suggests the client is looking for a designer accustomed to visually communicating product benefits and driving consumer action, a key element in GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling & Brand Consistency: Showcase a minimum of 3-5 distinct projects that demonstrate your ability to create compelling visual narratives and maintain a consistent brand identity across multiple touchpoints (e.g., a campaign with social ads, email, and landing page assets).

• Performance-Driven Design Examples: Include case studies or projects where your designs directly contributed to measurable outcomes such as increased engagement rates, click-through rates (CTR), conversion rates, or sales. Quantify results where possible.

• Digital Asset Production: Feature a range of digital assets created, specifically highlighting social media graphics, email campaign visuals, and digital ad creatives, demonstrating proficiency in different formats and requirements.

• Systematic Organization & Workflow: Provide examples of how you organize design files, manage project assets, and adhere to or contribute to creative systems (e.g., style guides, asset libraries), showcasing your approach to efficient workflow management.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a design brief from concept to final delivery, including how you approach initial ideation, client/stakeholder feedback integration, and revision cycles.

• Tool Utilization & Collaboration: Demonstrate your ability to effectively use design tools (Figma, Adobe Suite) for efficient asset creation and your experience collaborating with cross-functional teams (e.g., marketing, content) within a structured workflow.

• Performance Measurement & Iteration: Be ready to explain how you analyze the performance of your designs and use data or feedback to inform future design iterations and improvements.

📝 Enhancement Note: For a role emphasizing "performance-driven" design, the portfolio should not just be a gallery of pretty pictures. Candidates must be prepared to articulate the why behind their design choices and, crucially, the impact those choices had on business goals. This is a core expectation for GTM-focused creative roles.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-4+ years of experience, working remotely in Colombia, the estimated salary range is approximately $25,000 - $45,000 USD annually. This range is based on market data for similar roles in Colombia, considering the cost of living and typical compensation for remote creative professionals with specialized digital design skills. The higher end of the range accounts for exceptional proficiency in Figma, Adobe Suite, and a proven track record in performance-driven design within consumer brands or eCommerce.

Benefits:

• Fully Remote Work: Opportunity to work from anywhere within Colombia, offering flexibility and work-life balance.

• Full-Time Employment: Standard full-time hours, typically 40 hours per week, providing stability and consistent engagement.

• PST Working Hours: While remote, there's an expectation to align working hours with Pacific Standard Time (PST), facilitating seamless collaboration with teams operating in that timezone.

• Creative Freedom & Impact: The chance to significantly influence the visual identity and marketing effectiveness of a growing consumer brand.

• Professional Development: Potential for exposure to advanced design tools and strategies, and opportunities to grow within a creative team.

• Health & Wellness: Specific benefits like health insurance, paid time off, or other wellness programs may be offered, depending on the client's standard package.

Working Hours: The role requires adherence to Pacific Standard Time (PST) working hours, which typically means working approximately 8 hours per day, aligning with a standard 40-hour work week. This ensures effective real-time collaboration with the client’s US-based teams.

📝 Enhancement Note: The salary estimate is derived from general market data for remote design roles in Latin America, adjusted for the specified experience level and the high demand for skills like Figma and performance-driven design. The PST working hours are a critical factor for collaboration and need to be clearly communicated.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Consumer Brands sector, with a likely focus on products that appeal to a broad audience. The "interest in fantasy or romantasy" suggests a potential niche within this sector, perhaps related to books, media, or lifestyle products catering to this specific interest. This implies a culture that values creativity, storytelling, and understanding consumer trends.

Company Size: As Activate Talent is a talent acquisition company, the "client" is likely a mid-sized to large established consumer brand looking to scale its creative output. This suggests a dynamic environment with established processes but also room for new ideas and individual contribution.

Founded: Information on the founding date of the client company is not provided. However, the need for a Graphic Designer to "bring their visual world to life" and "shape and maintain a cohesive brand identity" suggests a brand that is either established and looking to refresh its image, or a rapidly growing brand that needs dedicated creative support to scale its visual presence.

Team Structure:

• Reporting Line: The Graphic Designer will report to the Creative Director, indicating a hierarchical creative structure where strategic vision and brand direction are set at a higher level.

• Collaboration: Close collaboration with Marketing and Content Teams is expected, highlighting a cross-functional approach where design is integrated into broader GTM strategies.

• Team Dynamics: The role likely involves working within a creative department that values innovative thinking, attention to detail, and a results-oriented mindset, with a focus on delivering high-impact visuals.

Methodology:

• Data-Driven Creativity: The emphasis on "performance-driven" visuals suggests a methodology where design decisions are informed by data, analytics, and performance metrics to optimize engagement and conversion.

• Agile Workflow: Working in a "fast-paced environment" and with "marketing and content teams" implies an agile or iterative design process, allowing for quick adjustments and responsiveness to campaign needs.

• Brand Cohesion Focus: A core methodology will be the consistent application of brand guidelines, ensuring that all creative outputs align with the established brand identity and messaging.

Company Website: Activate Talent: https://jobs.workable.com/company/kHFKsfd3NDgpPnY3GcwgQ2/jobs-at-activate-talent (Note: This is the talent acquisition company's website, not the client's).

📝 Enhancement Note: The "client" is the focus here. The mention of "fantasy or romantasy" is a unique differentiator. A candidate who can speak to how they've designed for niche audiences or specific genre interests will stand out.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires more than just foundational skills, demanding 2-4+ years of experience and the ability to work independently on specific design projects. The role involves contributing to brand strategy and supporting marketing initiatives, moving beyond execution to strategic visual problem-solving.

Reporting Structure: The designer will report directly to the Creative Director, providing a clear line of mentorship and guidance. This structure allows for learning from experienced leadership while also contributing creative ideas and executing on strategic directives.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns and brand perception. "Performance-driven" visuals are crucial for driving customer engagement, conversions, and ultimately, sales. By creating compelling assets, the designer directly contributes to the client's revenue generation and market presence within the consumer brand space.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like motion graphics, UI/UX design for digital products, or specific types of digital advertising creative.

• Senior Designer/Art Director Path: With continued strong performance and growth in strategic thinking, there's a path to becoming a Senior Graphic Designer or potentially an Art Director, leading creative projects and mentoring junior designers.

• Cross-Functional Skill Development: Opportunity to gain deeper insights into marketing strategy, content creation, and campaign management by working closely with those teams.

• Industry Expertise: Developing a strong portfolio within the consumer brand or niche genre (e.g., fantasy/romantasy) sector can open doors to specialized roles in related industries.

📝 Enhancement Note: The growth path for a graphic designer in a GTM context often involves moving from execution to strategic creative direction. Highlighting the impact on "revenue generation" and "market presence" frames the role within a business operations context.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to report to. The work environment is decentralized, with employees working from their own locations.

Office Location(s): The role is based in Colombia. While fully remote, candidates are expected to reside in Colombia, potentially for legal, tax, or payroll reasons.

Workspace Context:

• Home Office Setup: Employees are expected to have a suitable home office setup conducive to focused design work, including reliable internet access and a dedicated workspace.

• Digital Collaboration Tools: The environment will rely heavily on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and teamwork.

• Creative Autonomy: Remote work often fosters a degree of autonomy, allowing designers to manage their time and workflow effectively, provided they meet deadlines and performance expectations.

Work Schedule: The position requires adherence to Pacific Standard Time (PST) working hours. This means candidates will need to align their daily schedules with the PST timezone, typically working approximately 8 hours per day, Monday to Friday, to ensure real-time collaboration with the client's teams.

📝 Enhancement Note: The PST working hours are a key environmental factor. Candidates must be comfortable with this schedule, which will likely involve early mornings or late afternoons depending on their specific location within Colombia's timezone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Activate Talent to assess basic qualifications and creative fit.

• Hiring Manager Interview: An interview with the client's Creative Director to discuss your experience, design philosophy, and specific projects. This stage will likely involve a deeper dive into your portfolio.

• Skills Assessment/Design Challenge: You may be asked to complete a small design task or a case study related to the client's brand or a typical marketing scenario to evaluate your practical skills, problem-solving abilities, and understanding of performance-driven design.

• Team/Cross-Functional Interview: Potentially an interview with members of the marketing or content team to assess collaboration style and ability to integrate with broader GTM efforts.

• Final Interview: A final discussion with a senior member of the client's team to confirm cultural fit and address any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (Figma, Adobe Suite, social media, digital ads, email). Prioritize projects that demonstrate "performance-driven" results.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, your solutions, and the measurable outcomes. Use visuals to support your narrative.

• Highlight Figma & Adobe Skills: Ensure your portfolio clearly showcases your proficiency in Figma and the Adobe Creative Suite. If possible, include examples of interactive prototypes created in Figma.

• Quantify Impact: Wherever possible, include metrics. Instead of "Designed social media posts," aim for "Designed social media ad campaign that increased CTR by 15% and drove X number of leads."

• Tailor to the Client: If possible, research the client's current brand and suggest how your design aesthetic or approach could enhance it.

Challenge Preparation:

• Understand the Brief: If given a design challenge, read the brief carefully. Clarify any ambiguities.

• Think Performance: Approach any creative task with the client's business objectives in mind (engagement, sales, brand awareness).

• Showcase Process: Be prepared to walk through your thought process, not just the final output. Explain your tool choices and why.

• Time Management: Practice completing design tasks within a reasonable timeframe, as you'll be working under PST hours.

📝 Enhancement Note: The emphasis on "performance-driven" design and the potential for a "design challenge" means candidates need to be ready to prove their impact with data and demonstrate their ability to think strategically about design within a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating raster-based graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials, brochures, and potentially more complex digital layouts.

• Adobe After Effects (Preferred): For creating motion graphics, animations, and dynamic visual elements.

• Adobe Premiere Pro / CapCut (Preferred): For basic video editing and creating short video assets for social media.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design assets perform will be key. This includes understanding metrics from:
  • Social Media Analytics Platforms: (e.g., native platform insights for Instagram, Facebook)
  • Email Marketing Platform Analytics: (e.g., Mailchimp, HubSpot)
  • Digital Advertising Platforms: (e.g., Google Ads, Meta Ads Manager)
  • Website Analytics: (e.g., Google Analytics) for tracking traffic and conversions driven by campaigns.

CRM & Automation:

• Designers may need to interact with or understand assets used within CRM or marketing automation platforms, though direct use is unlikely. Familiarity with how visual assets are deployed through these systems can be beneficial.

📝 Enhancement Note: The core requirement is for proficiency in Figma and the Adobe Creative Suite. Any experience with motion graphics or video editing tools is a significant plus, indicating a broader skillset for digital content creation that aligns with modern GTM strategies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and original designs that capture attention and communicate effectively.

• Performance-Oriented: A commitment to designing visuals that not only look good but also achieve specific marketing objectives and drive business results.

• Collaboration & Communication: A willingness to work closely with cross-functional teams, share ideas, and receive feedback constructively.

• Brand Stewardship: A deep respect for and dedication to maintaining and enhancing the integrity and consistency of the brand's visual identity.

• Adaptability & Learning: An openness to new tools, trends, and feedback, and a proactive approach to continuous learning in the design field.

Collaboration Style:

• Cross-Functional Integration: The designer will be an integral part of the GTM team, working hand-in-hand with marketing and content creators to ensure visual assets align with campaign strategies and messaging.

• Feedback-Driven Iteration: An environment where constructive feedback is regularly exchanged, leading to iterative design improvements and optimized final outputs.

• Shared Vision: A collaborative approach to understanding and executing the Creative Director's vision and the overall marketing strategy.

📝 Enhancement Note: The "performance-oriented" value is crucial here, differentiating this role from a purely artistic design position. It emphasizes the business impact of design within the GTM function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually striking designs that also meet strict performance metrics and campaign objectives. Not all visually appealing designs are effective marketing tools.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive brand look and feel across vastly different platforms (social media, email, print, ads) requires meticulous attention to detail and a deep understanding of brand guidelines.

• Adapting to Rapidly Evolving Trends: The digital landscape and social media trends change quickly. Staying current with design best practices and platform-specific requirements will be an ongoing challenge.

• Remote Collaboration & Timezone Alignment: Working remotely and adhering to PST hours can present communication challenges and require proactive effort to stay connected and aligned with the team.

Learning & Development Opportunities:

• Mastering Performance-Driven Design: Gaining expertise in how design choices directly impact engagement, conversion, and sales metrics.

• Expanding Skillset: Opportunities to develop skills in motion graphics, video editing, or even basic UI/UX principles if the brand's needs evolve.

• Deepening Brand Strategy Understanding: Learning how creative assets fit into broader marketing and GTM strategies.

• Industry Exposure: Engaging with the consumer brand sector and potentially niche markets like fantasy/romantasy, broadening your creative portfolio and understanding.

📝 Enhancement Note: Highlighting challenges like "balancing creativity with performance" and "adapting to rapidly evolving trends" sets realistic expectations and shows an understanding of the dynamic nature of digital marketing design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual asset that significantly improved a campaign's performance. What was the asset, what were the results, and how did you achieve them?" (Focus on your process, data analysis, and impact.)

• "How do you approach maintaining brand consistency across different platforms like Instagram, email, and paid ads?" (Discuss your understanding of brand guidelines and how you adapt them.)

Company & Culture Questions:

• "What interests you about our client's brand, particularly if they operate in the fantasy/romantasy space?" (Research the client's products/market and articulate your genuine interest.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your ability to be receptive and iterate.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the objective, explain your role and process, highlight key design decisions, and conclude with the results (quantified if possible).

• Emphasize Performance: Clearly state the impact of your designs. Use phrases like "This design led to a X% increase in CTR" or "The campaign achieved Y conversions."

• Showcase Tool Proficiency: Verbally mention or visually indicate how you used Figma for collaboration or prototyping, and how Photoshop/Illustrator were used for specific elements.

• Be Prepared for a Design Challenge: If a challenge is given, focus on understanding the brief, communicating your approach, and delivering a solution that aligns with performance objectives.

📝 Enhancement Note: The interview preparation should guide candidates to showcase not just their design skills but also their strategic thinking, business acumen, and ability to deliver measurable results, which are critical for GTM operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects demonstrating proficiency in Figma, Adobe Creative Suite, and experience with digital marketing assets (social media, email, ads). Prioritize examples that showcase performance-driven results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Designer," "Figma," "Adobe Creative Suite," "eCommerce," "consumer brands," "digital marketing," "performance-driven design," and specific social media platforms. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, how you approach performance metrics, and your experience collaborating remotely. Be ready to discuss your portfolio projects in detail and potentially complete a design challenge.

• Company Research: While the client company is not directly named, research Activate Talent and try to infer the type of consumer brands they typically work with. Understand the importance of PST hours and remote collaboration in this context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---