Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Activate Talent

Location: Brazil

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: January 20, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is a critical component of the Go-To-Market (GTM) strategy, focusing on crafting compelling visual assets that drive brand engagement and performance across digital, social, and print channels.

• The Graphic Designer will be instrumental in translating campaign concepts and promotions into visually impactful creative content, directly supporting marketing and growth initiatives.

• A key aspect of this position involves maintaining and evolving a cohesive brand identity, ensuring visual consistency across all customer touchpoints and marketing materials.

• The role requires a strong understanding of design principles applied to performance-driven visuals, aiming to increase engagement, excitement, and ultimately, sales for a consumer brand.

• Collaboration with cross-functional teams, including the Creative Director and marketing/content departments, is essential for delivering high-quality creative solutions that align with business objectives.

📝 Enhancement Note: While the original description is for a Graphic Designer, it's framed within a GTM context, emphasizing performance-driven visuals and collaboration with marketing/growth teams. This suggests a role that bridges creative execution with strategic marketing goals, common in operations-adjacent creative roles. The "Activate Talent" organization name implies a recruitment or talent acquisition focus, which might influence the types of clients or projects the designer would work on.

📈 Primary Responsibilities

• Design visually engaging and performance-optimized assets for a diverse range of digital and print platforms, including social media (organic and paid), email marketing campaigns, digital advertisements, creator collaborations, and print collateral.

• Translate abstract campaign concepts, promotional offers, and partnership initiatives into tangible, compelling visual narratives that resonate with target audiences.

• Proactively maintain and contribute to the expansion of a consistent and recognizable brand identity across all marketing channels and customer touchpoints, ensuring brand integrity.

• Apply established design best practices and platform-specific requirements to optimize visuals for various formats, channels, and audience segments, maximizing effectiveness.

• Implement and maintain organized design file structures and creative systems to facilitate efficient collaboration, version control, and reuse of assets, enhancing team productivity.

• Continuously research and integrate current design trends, emerging tools, and innovative creative techniques to keep the brand's visual output fresh, relevant, and competitive.

• Collaborate closely with the Creative Director, marketing managers, and content creators to ensure creative output aligns with campaign objectives, brand guidelines, and overall business goals.

• Support the development of visual content for creator collaborations, ensuring alignment with brand messaging and campaign strategies.

📝 Enhancement Note: The responsibilities are tailored to emphasize the connection between visual design and marketing/GTM objectives, highlighting the strategic impact of the design work beyond pure aesthetics. The mention of "creative systems for collaboration and reuse" points to an operational aspect of design management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a solid grasp of design principles is paramount.

Experience: 2–4+ years of professional experience as a Graphic Designer, with a preference for experience within eCommerce, fast-moving consumer brands, or digital marketing agencies.

Required Skills:

• Platform Proficiency: Advanced mastery of Figma for collaborative design and prototyping, alongside comprehensive expertise in the Adobe Creative Suite, including Photoshop (image manipulation), Illustrator (vector graphics), and InDesign (layout and print design).

• Design Fundamentals: Deep understanding of core design principles, including typography, color theory, composition, layout, visual hierarchy, and brand consistency.

• Digital Channel Design: Proven experience in designing effective assets tailored for social media platforms (e.g., Instagram, Facebook, TikTok), email marketing campaigns, and digital advertising formats (e.g., banner ads, social ads).

• Adaptability: Demonstrated ability to adapt design concepts and executions across various platforms, formats, and target audience segments, ensuring optimal impact.

• Detail Orientation: Exceptional attention to detail in all aspects of design execution, file management, and adherence to brand guidelines.

• Pace Management: Proven ability to thrive and deliver high-quality work within a fast-paced, dynamic, and often deadline-driven environment.

Preferred Skills:

• Motion Graphics: Foundational to intermediate skills in motion design or basic video editing using tools like Adobe After Effects, Adobe Premiere Pro, or CapCut for animated graphics and short video content.

• Content Creation: A keen interest and basic capability in creating social media content, understanding platform-specific engagement tactics.

• Industry Passion: A genuine passion for reading, with a particular interest in genres like fantasy or romantasy, indicating a cultural alignment with potential brand aesthetics or target audience.

📝 Enhancement Note: The "Must-Have" and "Nice-to-Have" sections are rephrased to highlight the operational relevance of each skill, such as "Platform Proficiency" and "Pace Management," which are crucial for efficient GTM operations. The preferred skills also suggest areas for growth that could enhance the designer's contribution to content marketing and brand storytelling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Showcase a range of projects that demonstrate the ability to translate complex ideas or campaign objectives into clear, compelling visual narratives across different media.

• Brand Consistency: Include examples that highlight your process for maintaining and evolving brand identity across multiple platforms and campaign touchpoints, proving your understanding of brand systems.

• Performance-Oriented Design: Present case studies or examples where design choices directly contributed to measurable marketing outcomes (e.g., increased engagement, conversion rates, click-through rates), demonstrating ROI.

• Tool Proficiency Demonstration: Feature projects created using Figma and the Adobe Creative Suite, illustrating your command over these essential design tools and workflows.

• Adaptability Examples: Showcase designs adapted for different channels (social, email, web, print) to prove your understanding of platform-specific design best practices and audience segmentation.

Process Documentation:

• Workflow Design: Be prepared to discuss your systematic approach to design projects, from initial brief interpretation and concept development to final asset delivery, including any established design processes you follow.

• System Implementation: Demonstrate experience in organizing and managing design files and creative systems for efficient collaboration and asset retrieval, highlighting your organizational skills.

• Measurement & Analysis: Articulate how you consider performance metrics and user feedback when iterating on designs or planning future creative output, even if direct measurement wasn't your responsibility.

📝 Enhancement Note: This section emphasizes the operational aspects of a graphic designer's role, focusing on how their work contributes to efficiency, consistency, and measurable results within a GTM framework. The requirement for process documentation and system understanding is crucial for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), the location (Brazil), and the fully remote nature of the role, a competitive salary range for a Graphic Designer in Brazil typically falls between R$ 4,000 and R$ 8,000 per month. This estimate considers the cost of living in Brazil and industry benchmarks for design professionals with this experience level working remotely.

Benefits:

• Remote Work Flexibility: The opportunity to work from anywhere within Brazil, offering significant autonomy and work-life balance.

• Full-Time Employment: Secure, stable employment with a consistent schedule and professional development opportunities.

• Creative Impact: The chance to directly influence the visual identity and marketing success of a consumer brand, contributing to high-visibility campaigns.

• Professional Development: Access to learning resources and opportunities to expand skills in motion design, video editing, and social media content creation, fostering career growth.

• Collaborative Environment: Work with a dynamic team of creative and marketing professionals, fostering a supportive and engaging work atmosphere.

Working Hours: The role is specified as full-time, with a requirement to align with PST (Pacific Standard Time) working hours. This implies a 40-hour work week, likely requiring some overlap with PST business hours for effective collaboration, potentially adjusting to the candidate's local Brazilian timezone for the majority of their work.

📝 Enhancement Note: A salary range has been estimated based on typical Brazilian market rates for this experience level and role. The "PST working hours" instruction is interpreted as a need for collaboration alignment, not necessarily strict adherence to PST for an entire 8-hour workday, which is common for remote roles bridging different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client is described as a creative consumer brand, likely operating in the fast-moving consumer goods (FMCG), lifestyle, or direct-to-consumer (DTC) e-commerce sectors. This context implies a dynamic, trend-aware, and visually-driven market.

Company Size: Not explicitly stated by Activate Talent, but the mention of a "creative consumer brand" suggests it could range from a growing startup to a mid-sized company with established marketing and creative functions. The need for a Graphic Designer indicates a significant investment in brand presentation.

Founded: Not specified.

Team Structure:

• Direct Reporting: The Graphic Designer will report to the Creative Director, indicating a structured creative hierarchy.

• Cross-functional Collaboration: Close collaboration is expected with marketing and content teams, forming a core GTM unit.

• Specialization: The role is specialized in graphic design, with potential for expansion into motion graphics and social content creation.

Methodology:

• Visual-Driven Marketing: The company's approach is heavily reliant on strong visual aesthetics to drive engagement and sales.

• Performance Focus: Creative output is expected to be both aesthetically pleasing and demonstrably effective in achieving marketing objectives.

• Brand Cohesion: A strong emphasis is placed on maintaining a consistent and evolving brand identity across all platforms.

Company Website: [Activate Talent Company URL]

📝 Enhancement Note: Inferences about the client's industry and company size are made based on the "creative consumer brand" description. The team structure and methodology are derived from the stated reporting lines and responsibilities, emphasizing the operational alignment of creative work within a GTM context.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level within the creative function, often considered a "Specialist" or "Mid-Level" position. It requires solid technical skills and the ability to execute creative briefs independently while contributing to broader campaign strategies.

Reporting Structure: The Graphic Designer reports directly to a Creative Director, indicating a clear line of mentorship and oversight. This structure allows for skill development under experienced creative leadership.

Operations Impact: The Graphic Designer's work has a direct impact on the company's Go-To-Market (GTM) strategy by shaping brand perception, driving customer engagement through compelling visuals, and supporting marketing campaigns that aim to increase sales and market share. Their ability to create performance-driven assets directly influences conversion rates and customer acquisition efforts.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design for digital platforms, or advanced digital advertising creative.

• Leadership Potential: With proven success and expanded responsibilities, potential to move into a Senior Graphic Designer role or, with additional strategic acumen, into a Creative Lead or Art Director position.

• Cross-functional Exposure: Gaining experience in content strategy, marketing campaign planning, and brand management through close collaboration with other GTM teams.

• Skill Expansion: Developing skills in social media content creation and basic video editing can open doors to broader content marketing roles.

📝 Enhancement Note: The analysis frames the Graphic Designer role within an operational context, highlighting its impact on GTM and outlining clear growth paths relevant to operations-minded professionals seeking career progression.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no traditional office environment. The "office" is the designer's chosen workspace, offering maximum flexibility.

Office Location(s): The role is open to candidates located anywhere within Brazil. This broad geographic scope allows access to a diverse talent pool and accommodates candidates seeking remote work opportunities.

Workspace Context:

• Autonomous Environment: Candidates will work independently, requiring strong self-discipline, time management, and proactive communication.

• Digital Collaboration Tools: Reliance on digital platforms like Slack, email, and potentially project management software for communication and asset sharing with the team.

• Creative Autonomy: While brand guidelines and campaign briefs will be provided, there is likely room for creative interpretation and innovation within the established framework.

• Flexible Schedule: While PST hours require some alignment, the remote nature typically allows for flexibility in structuring the workday around core collaboration times.

Work Schedule: The role is full-time, requiring approximately 40 hours per week. While some overlap with PST working hours is expected for collaborative tasks, the majority of the work can be completed within the candidate's local Brazilian timezone.

📝 Enhancement Note: This section clarifies the implications of a fully remote role for a designer, emphasizing the need for self-management and digital collaboration tools, which are key operational skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess relevant experience, technical skills, and creative quality.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, and how they approach creative challenges. This may include a practical design exercise or a case study related to campaign visuals.

• Team/Cultural Fit Interview: A discussion with the Creative Director and potentially members of the marketing or content team to evaluate collaboration style, communication skills, and alignment with company values.

• Final Interview: Potentially a final discussion with a hiring manager or senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that are most relevant to consumer brands, e-commerce, digital marketing, and social media. Prioritize work that demonstrates performance-driven design.

• Highlight Process: For each project, briefly explain your thought process, the problem you were solving, your design decisions, and the tools used. Emphasize your approach to brand consistency and adaptability.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., increased engagement, conversion rates). Even anecdotal evidence of positive reception is valuable.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows work created in Figma and Adobe Creative Suite.

• Showcase Versatility: Include examples of designs for various platforms (social ads, email banners, website graphics, print collateral if applicable) to demonstrate adaptability.

Challenge Preparation:

• Design Exercise: Be prepared for a short, timed design task that simulates a real-world project (e.g., creating a social media ad concept, designing an email banner). Focus on speed, adherence to brief, and creative problem-solving.

• Case Study Discussion: Think about how you would approach designing visuals for a specific campaign type (e.g., a product launch, a seasonal promotion). Be ready to articulate your strategy, target audience considerations, and visual approach.

• Brand Alignment: Research the client's existing brand and marketing efforts. Be ready to discuss how your design aesthetic aligns with or could enhance their visual identity.

📝 Enhancement Note: This section provides tactical advice for operations professionals applying to a creative role, focusing on portfolio presentation and interview preparation that emphasizes process, impact, and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, and complex digital compositing.
  • Illustrator: For creating vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design of print materials, brochures, and potentially digital publications.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Familiarity with platforms like Mailchimp, Klaviyo, or HubSpot, understanding their design constraints and best practices for email templates.

• Social Media Management Tools: Awareness of tools used for scheduling and publishing content (e.g., Buffer, Hootsuite).

📝 Enhancement Note: The tools listed are directly from the job description. The "Analytics & Reporting" and "CRM & Automation" sections are enhanced with examples of how a designer might interact with or benefit from understanding these operational tools, even if not directly using them.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative assets that meet or exceed expectations.

• Brand Stewardship: A deep respect for and dedication to maintaining and enhancing the brand's visual identity and integrity.

• Collaborative Spirit: A willingness to work closely with cross-functional teams, share ideas, and contribute to a positive team dynamic.

• Adaptability & Agility: The ability to adjust to changing priorities, feedback, and evolving design trends in a fast-paced environment.

• Data-Informed Creativity: While creative-led, an appreciation for how design impacts performance and a willingness to iterate based on feedback and results.

Collaboration Style:

• Proactive Communication: Regularly engaging with the Creative Director, marketing, and content teams to ensure alignment and provide updates.

• Constructive Feedback: Openness to receiving and providing constructive feedback on design work to foster continuous improvement.

• Shared Vision: Working towards a common goal of creating impactful marketing campaigns that resonate with the target audience.

• Process-Oriented: Utilizing established creative systems and workflows to ensure efficiency and smooth asset handoffs.

📝 Enhancement Note: These values are inferred based on the role's responsibilities and the typical culture of creative teams supporting GTM functions, emphasizing process, collaboration, and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually stunning designs that also meet specific marketing objectives and drive measurable results.

• Pace and Volume: Managing a high volume of design requests from multiple stakeholders while maintaining quality and adhering to deadlines.

• Brand Evolution: Staying current with design trends while ensuring all creative output remains consistent with an evolving brand identity.

• Remote Collaboration: Effectively communicating and collaborating with a remote team, ensuring clarity and alignment without in-person interaction.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to master motion graphics tools (After Effects), advanced video editing, or explore new design software.

• Brand Strategy: Deeper involvement in understanding brand strategy and how design contributes to broader marketing goals.

• Cross-Functional Projects: Exposure to different aspects of the GTM process, potentially leading to roles in content creation or marketing coordination.

• Industry Trends: Continuous learning about emerging design techniques, digital marketing trends, and consumer behavior.

📝 Enhancement Note: Challenges are framed to align with operational considerations (pace, volume, collaboration), and growth opportunities are linked to expanding skill sets relevant to a GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign concept from brief to final visual assets. How do you ensure brand consistency and optimize for different platforms?" (Focus on workflow, tool usage, and adaptability).

• "How do you balance creative vision with performance metrics and marketing objectives in your design work?" (Highlight your understanding of GTM goals and data-informed design).

Company & Culture Questions:

• "What interests you about this role and our client's brand?" (Research the client's industry, products, and current marketing efforts).

• "How do you approach collaboration with remote teams, especially with Creative Directors and marketing stakeholders?" (Emphasize proactive communication and feedback integration).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio as a narrative of your skills and impact. For each project, explain the problem, your solution, your process, and the results.

• Focus on Impact: Highlight projects where your design directly influenced engagement, conversions, or brand perception. Use metrics where available.

• Demonstrate Tool Mastery: Be ready to discuss how you leverage Figma and Adobe Creative Suite to achieve efficient and high-quality results.

• Showcase Versatility: Present a range of work that spans different formats (social, email, digital ads, print) and styles to demonstrate your adaptability.

📝 Enhancement Note: Interview questions are tailored to assess operational thinking within a creative role, focusing on process, impact, and collaboration relevant to GTM functions.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital marketing assets (social media, email, ads) and demonstrates proficiency in Figma and Adobe Creative Suite. Tailor your presentation to highlight projects with measurable impact.

• Resume Optimization: Update your resume to emphasize experience in consumer brands, e-commerce, or digital marketing. Use keywords such as "Graphic Design," "Figma," "Adobe Creative Suite," "Brand Identity," "Digital Marketing Assets," and "Performance-Driven Design." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work aligns with marketing objectives. Be ready to present 2-3 key portfolio pieces in detail, focusing on the "why" behind your design decisions and the outcomes.

• Company Research: Thoroughly research Activate Talent and their client profile. Understand the client's industry (creative consumer brand) and their existing visual identity to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.