Freelance UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: Freelance UX & Brand Designer – DTC / E-commerce

Company: Happy Koala LLC

Location: Argentina (Remote)

Job Type: PART_TIME, Project-based

Category: Marketing / Design Operations

Date Posted: April 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing the user experience and brand consistency for a Direct-to-Consumer (DTC) e-commerce platform, specifically within the wellness and supplement sector.

• The position requires a blend of User Experience (UX) design expertise and strong brand sensibility to translate text-heavy, direct-response marketing content into visually compelling and brand-aligned digital assets.

• Collaboration with performance and growth teams is crucial to ensure that design improvements not only enhance aesthetics but also maintain or improve conversion rates.

• The role involves a project-based, part-time freelance engagement, offering flexibility for experienced designers to contribute to specific redesign initiatives.

📝 Enhancement Note: While the input title specifies "UX & Brand Designer," the core responsibilities and required skills heavily lean into the visual and performance aspects of design within an e-commerce context. This suggests a role that bridges traditional UX with conversion rate optimization (CRO) and brand marketing, making it relevant to "Marketing/Design Operations" for its focus on process optimization and brand system implementation. The "Part-time | Project-based | Remote" nature aligns with freelance operations models.

📈 Primary Responsibilities

• Landing Page & Product Page Redesign: Lead the visual and structural redesign of existing landing pages and product pages, transitioning from copy-heavy formats to more visually engaging and brand-centric layouts.

• User Experience Enhancement: Improve overall user flow, navigation, and interaction design across key e-commerce touchpoints to create a seamless and intuitive customer journey.

• Brand Integration & Visual Direction: Develop and implement a stronger brand identity across web and email channels, ensuring visual consistency and a premium lifestyle feel that resonates with the target audience.

• Performance-Oriented Design: Collaborate closely with the growth and performance marketing teams to ensure all design changes are data-informed, aiming to maintain or elevate conversion rates and key performance indicators (KPIs).

• Cross-Channel Visual Strategy: Contribute to defining and evolving the visual language and design system for the brand across digital platforms, including website, email marketing, and potentially social media assets.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational aspects of design: redesigning processes for page creation and optimization, implementing brand systems, and collaborating with performance teams for measurable outcomes, all critical in a GTM or operations context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered design methodologies, and brand strategy is expected, often gained through formal education in Graphic Design, UX/UI Design, Digital Media, or related fields, or equivalent practical experience.

Experience: Minimum of 2-5 years of relevant professional experience in UX design, brand design, or a hybrid role with a focus on digital product design.

Required Skills:

• UX Design Expertise: Proven ability to design intuitive and engaging user interfaces, with a strong understanding of user-centered design principles and methodologies.

• Brand Design Sensibility: A keen eye for aesthetics, typography, color theory, and visual hierarchy, with the ability to translate brand guidelines into compelling digital experiences.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design creation.

• DTC/E-commerce Experience: Demonstrable experience designing for Direct-to-Consumer (DTC) e-commerce businesses, understanding their unique conversion drivers and customer journeys.

• Direct Response Understanding: Ability to comprehend and work within direct response marketing frameworks, balancing performance goals with brand elevation.

• Portfolio of Premium Work: A robust portfolio showcasing high-quality design projects, preferably within the premium DTC, supplement, or wellness sectors.

Preferred Skills:

• Performance/Growth Team Collaboration: Experience working alongside performance marketing or growth hacking teams, understanding their objectives and how design contributes to them.

• Wellness/Supplement Industry Knowledge: Familiarity with the nuances and aesthetic preferences of the health, wellness, and supplement markets.

• Web and Email Design: Experience designing for both website interfaces and email marketing campaigns.

• Basic HTML/CSS Understanding: Familiarity with web development basics can be beneficial for understanding design implementation constraints.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level designer who can work independently on projects but still benefits from guidance. The emphasis on "premium DTC or supplement/wellness work" in the portfolio requirement highlights the need for specialized operational experience in niche markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Impact: Showcase 2-3 detailed case studies that highlight your process, problem-solving approach, and the tangible results of your design work, particularly in DTC e-commerce.

• Visual & Brand Cohesion: Ensure your portfolio clearly demonstrates your ability to create cohesive visual systems that align with a premium brand identity.

• UX Process Documentation: Include examples of your UX process, such as user research insights, wireframes, user flows, and interactive prototypes.

• Performance-Oriented Designs: Highlight projects where your design decisions directly contributed to improved conversion rates, user engagement, or other key performance indicators.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach redesigning existing page structures and workflows to enhance user experience and brand appeal.

• System Implementation & Automation: Explain your experience in translating design concepts into functional web elements, and how you collaborate with developers or use tools to implement designs efficiently.

• Measurement & Performance Analysis: Demonstrate an understanding of how to measure the success of design initiatives, using data and analytics to inform future iterations.

📝 Enhancement Note: For operations-focused roles, a portfolio isn't just about aesthetics; it's about demonstrating a systematic approach to problem-solving, process improvement, and delivering measurable business outcomes. This section guides candidates on how to present their work through an operational lens.

💵 Compensation & Benefits

Salary Range: As a freelance, part-time, project-based role, compensation will likely be determined by an hourly rate or project fee. Based on industry standards for experienced freelance UX/Brand Designers in regions with a cost of living comparable to Argentina, and considering the specialization in DTC/E-commerce and wellness, an estimated hourly rate could range from $30 - $60 USD per hour. This range can fluctuate based on project scope, specific expertise, and negotiation.

Benefits:

• Flexible Work Schedule: As a part-time, freelance role, the primary benefit is the flexibility to set your own hours and work around other commitments.

• Remote Work Opportunity: Fully remote position, allowing work from anywhere with an internet connection.

• Project-Based Engagement: Opportunity to work on specific, impactful projects that can expand your portfolio and experience.

• Direct Impact: The chance to significantly influence the brand perception and conversion performance of a growing DTC company.

• Potential for Ongoing Work: Successful project completion may lead to further freelance opportunities with Happy Koala LLC.

Working Hours: This is a part-time, project-based engagement. While specific hours are flexible, availability during EU business hours is preferred for easier collaboration with the existing team. The total workload will depend on project scope, but it is not a full-time commitment.

📝 Enhancement Note: Salary estimation for freelance roles requires careful consideration of location, experience, and market demand. For Argentina, local rates might be lower, but international remote roles often command higher rates aligned with markets like the US or Europe. The range provided reflects a balance, with a note on potential negotiation and project scope. The preference for EU hours is a logistical detail crucial for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Tech / Health & Wellness Supplements. Happy Mammoth operates within the rapidly growing natural food tech and supplement industry, focusing on gut health and microbiome science. This sector is characterized by a strong emphasis on scientific backing, consumer education, and direct-to-consumer engagement.

Company Size: Fast-growing. While not explicitly stated, "fast-growing" suggests a dynamic, agile environment, likely a startup or scale-up phase. This implies a need for adaptability and a hands-on approach from team members.

Founded: The company was founded to address a gap in the market for scientifically-backed, natural supplements. The founding principle likely revolves around improving consumer health through innovative, microbiome-focused products.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with a "growth team," indicating a structure where marketing, sales, and product development functions work in tandem.

• Agile & Project-Oriented: As a fast-growing company likely utilizing freelance talent, the team structure is probably agile, with project-based teams forming around specific initiatives like this redesign.

• Remote-First/Hybrid: Given the remote nature of this role and the company's presence in multiple regions (US, Australia, Europe), the team operates with a distributed or hybrid model.

Methodology:

• Data-Driven Decision Making: The emphasis on working with "performance or growth teams" and ensuring designs "perform as well as they look" points to a data-driven approach to marketing and product development.

• Direct Response Marketing: The company utilizes direct response strategies, meaning marketing efforts are designed to elicit an immediate action from the consumer, such as a purchase or sign-up.

• Brand-Led Growth: While performance is key, there's a clear intent to build a strong, premium brand identity, suggesting a strategy that balances immediate sales with long-term brand equity.

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: Understanding the company's industry and growth stage is crucial for a designer. A "fast-growing" DTC supplement company implies a need for designs that are both visually appealing and directly contribute to sales while building a trustworthy brand in a competitive market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level for a freelance designer (2-5 years of experience). It offers the opportunity to take ownership of specific design projects, contribute strategically to brand evolution, and work directly with performance-focused teams. It's not an entry-level position but also not a senior leadership role.

Reporting Structure: The designer will report to a manager or lead within the growth or marketing team, who will provide project briefs, feedback, and direction. While freelance, clear communication channels with project stakeholders are expected.

Operations Impact: The designer's work will have a direct impact on revenue by improving website conversion rates through enhanced user experience and brand appeal. They will also play a critical role in shaping the brand's visual identity across key customer touchpoints, influencing brand perception and customer loyalty.

Growth Opportunities:

• Specialized Skill Development: Deepen expertise in DTC e-commerce UX/UI design, particularly within the competitive wellness and supplement market.

• Portfolio Enhancement: Gain valuable experience and portfolio pieces from a fast-growing company with a global presence.

• Cross-Functional Experience: Develop stronger collaboration skills by working closely with performance marketing and growth teams, understanding their metrics and strategies.

• Potential for Long-Term Engagement: Successful project delivery can lead to ongoing freelance work or expanded responsibilities on future projects.

📝 Enhancement Note: For freelance roles, "growth" often means accumulating experience, building a strong portfolio, and securing more significant projects. This analysis frames the role's contribution and potential development within that context.

🌐 Work Environment

Office Type: Fully Remote. This is a telecommuting role with no physical office requirement.

Office Location(s): While the company has a presence in the US, Australia, and Europe, this specific role is remote and open to candidates in Argentina. The preference for availability during EU hours suggests a distributed team where different members may be located across various time zones.

Workspace Context:

• Independent Work Environment: Candidates will be expected to manage their own workspace and schedule, requiring self-discipline and effective time management.

• Digital Collaboration Tools: Work will be conducted primarily through digital communication and collaboration platforms (e.g., Slack, email, project management software, Figma).

• Cross-Functional Interaction: Opportunities to interact with members of the growth, marketing, and potentially product teams, fostering a collaborative, albeit remote, working dynamic.

Work Schedule: Part-time and project-based. The workload will vary depending on project demands. While core working hours are not strictly defined, availability during EU business hours is preferred for real-time collaboration and feedback. This offers significant flexibility for operations professionals to manage their time effectively.

📝 Enhancement Note: The remote nature and preference for EU hours are key environmental factors for a freelance role. Candidates need to be comfortable with independent work and asynchronous/synchronous communication across time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio. Focus on showcasing relevant DTC/e-commerce and wellness design experience.

• Portfolio Review & Discussion: A more in-depth discussion about your portfolio, focusing on specific projects, your design process, and how you approach balancing brand with performance. Be prepared to articulate your decisions.

• Skills Assessment/Design Challenge: Potentially a small design exercise or case study to assess your Figma proficiency, brand sensibility, and ability to translate requirements into design solutions. This might involve a take-home task or a live working session.

• Team/Stakeholder Interview: A conversation with key stakeholders (e.g., Growth Manager) to assess your collaboration style, understanding of direct response marketing, and cultural fit within the team.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best represent your experience in DTC e-commerce and ideally, the wellness/supplement industry. Ensure these projects demonstrate both strong UX and brand execution.

• Highlight Process & Impact: For each project, clearly outline the problem, your role, your design process (research, wireframing, prototyping, testing), and the measurable results or impact achieved. Use quantifiable data where possible (e.g., "increased conversion by X%").

• Showcase Brand Elevation: Emphasize how you took existing, potentially dated, or copy-heavy content and elevated it with a premium brand feel without sacrificing performance.

• Figma Expertise: Be ready to walk through your Figma files, demonstrating your proficiency with components, auto layout, prototyping, and collaboration features.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the brief, identifying key objectives, target audience, and constraints.

• Focus on Core Requirements: Prioritize addressing the most critical aspects of the brief, especially the balance between visual appeal, brand identity, and performance metrics.

• Articulate Your Rationale: Be prepared to explain why you made specific design choices, linking them back to user needs, brand strategy, and business goals.

• Time Management: If it's a timed challenge, practice managing your time effectively to deliver a polished, well-reasoned solution.

📝 Enhancement Note: The application process for freelance roles often emphasizes the portfolio as the primary credential. This section provides actionable advice on how to present that portfolio effectively, aligning it with the specific needs of a performance-oriented DTC brand.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including wireframing, prototyping, and final high-fidelity designs. Proficiency is a must.

• Project Management Software: Likely tools such as Asana, Trello, Jira, or Monday.com will be used for task management and project tracking.

• Communication Platforms: Slack, Microsoft Teams, or similar for daily communication and team collaboration.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data from tools like Google Analytics is crucial for assessing design performance and identifying areas for improvement.

• Heatmap & User Session Recording Tools: Tools like Hotjar or Crazy Egg might be used to understand user behavior on pages, informing design decisions.

CRM & Automation:

• E-commerce Platforms: Familiarity with common e-commerce platforms (e.g., Shopify, WooCommerce) and their design capabilities/limitations.

• Email Marketing Platforms: Experience with platforms like Klaviyo, Mailchimp, or similar for designing email campaigns.

📝 Enhancement Note: While this role is focused on design, an understanding of the broader tech stack of an e-commerce company is beneficial. The emphasis is on tools that enable design creation, collaboration, and performance measurement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A commitment to using data and analytics to inform design decisions and drive measurable improvements in user experience and conversion rates.

• Brand Integrity: A strong emphasis on maintaining and elevating the brand's premium identity across all customer touchpoints.

• Performance Focus: A dedication to achieving tangible business results, with a keen understanding that design must contribute to revenue growth.

• Collaboration & Communication: Valuing open communication and a collaborative spirit, especially among remote team members and cross-functional departments.

• Agility & Adaptability: Embracing a fast-paced, evolving environment where flexibility and the ability to adapt to new challenges are key.

Collaboration Style:

• Remote-First Communication: Expect proactive and clear communication through digital channels, with an emphasis on documentation and shared understanding.

• Feedback-Oriented: A culture that encourages constructive feedback to foster continuous improvement in both design and processes.

• Cross-Functional Partnership: Working closely with marketing, growth, and potentially product teams, requiring the ability to translate design concepts into terms understandable by non-designers and vice-versa.

• Project-Based Teamwork: While freelance, there's an expectation of being a contributing member of a project team, committed to shared goals and deadlines.

📝 Enhancement Note: For a freelance role, understanding the company's values and collaboration style is crucial for successful integration and project completion. This section highlights the importance of adaptability, communication, and a results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge will be to elevate the visual and brand experience without negatively impacting conversion rates, requiring a strategic and data-informed design approach.

• Translating Text-Heavy Content: Redesigning existing pages that are heavily reliant on copy into visually engaging formats while retaining crucial information and persuasive elements.

• Remote Collaboration Nuances: Effectively collaborating and communicating with a distributed team across different time zones and potentially different work cultures.

• Adapting to a Fast-Paced Environment: Working within a "fast-growing" company means priorities can shift, requiring flexibility and the ability to adapt quickly to new project requirements or strategic changes.

Learning & Development Opportunities:

• Deep Dive into DTC E-commerce Optimization: Gain hands-on experience in conversion rate optimization (CRO) through design within a live e-commerce environment.

• Specialized Industry Exposure: Further develop expertise in designing for the wellness and supplement industry, understanding its unique consumer psychology and market trends.

• Figma Advanced Techniques: Opportunity to hone advanced Figma skills through complex project work and potentially learn new features or plugins.

• Strategic Design Input: Contribute to the broader visual direction of a growing brand, moving beyond execution to strategic input.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is key for both the candidate and the hiring company. This section helps candidates prepare for the realities of the role and see the developmental benefits.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for redesigning a high-converting landing page that needs a more premium brand feel. How do you balance visual appeal with direct response effectiveness?" (Focus on your systematic approach, research, iterative design, and performance measurement).

• "How have you collaborated with performance marketing or growth teams in the past? Can you give an example of how design decisions positively impacted their KPIs?" (Highlight your understanding of their goals and your ability to contribute data-backed design solutions).

Company & Culture Questions:

• "What is your understanding of Happy Mammoth's brand and market position? How would your design approach align with our premium DTC wellness positioning?" (Show you've researched the company and understand its niche).

• "How do you typically manage your time and communicate progress on freelance projects, especially when working remotely?" (Assess your self-management, communication, and reliability).

Portfolio Presentation Strategy:

• "Tell Me About This Project": For each selected case study, prepare a concise narrative. Start with the challenge, describe your role and process, detail your design decisions (especially brand and UX choices), and conclude with the results and key learnings.

• Visual Storytelling: Use your portfolio visuals (screenshots, mockups, prototypes) to guide the interviewer through your work. Point out specific design elements and explain their purpose.

• Quantify Impact: Whenever possible, use numbers to demonstrate the success of your projects. If exact metrics aren't available, discuss the intended impact and how you would measure it.

• Figma Walkthrough: Be ready to share your screen and navigate through your Figma files to showcase your organization, component usage, and prototyping skills.

📝 Enhancement Note: Interview preparation for operations-adjacent roles (like design in a performance-focused company) requires emphasizing process, data, and business impact, not just creative output.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong UX, premium DTC/e-commerce branding, and ideally, experience within the wellness or supplement industry. Focus on case studies that show process and measurable results.

• Resume Optimization: Ensure your resume clearly lists relevant skills (Figma, UX Design, Brand Design, DTC, E-commerce) and experiences. Quantify achievements where possible, particularly those related to conversion improvements or brand impact.

• Interview Preparation: Practice articulating your design process, rationale behind your design decisions, and ability to collaborate with performance-focused teams. Be ready to discuss your portfolio projects in detail and articulate your understanding of direct response marketing.

• Company Research: Thoroughly research Happy Mammoth, its products, target audience, and current brand positioning. Understand their commitment to gut health and microbiome science, and how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.