(fluent Ukrainian) Graphic & Web Designer (Ukraine)

📍 Job Overview

Job Title: Graphic & Web Designer (fluent Ukrainian)

Company: SupportYourApp

Location: Lviv, Lviv Oblast, Ukraine

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2025-12-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and high-impact assets for diverse digital marketing initiatives, including email campaigns, digital ads, banners, social media posts, and landing pages.

• Maintain a consistent, Apple-inspired minimalist visual identity across all marketing collateral and digital touchpoints.

• Collaborate closely with marketing and web teams to ensure all visual designs align with strategic campaign objectives and contribute to measurable performance outcomes and sales enablement.

• Translate abstract concepts and campaign goals into powerful visual narratives that resonate with target audiences and enhance user experience.

• Leverage a deep understanding of design principles and market trends to create assets that not only appeal aesthetically but also drive conversions and support overall business growth.

📝 Enhancement Note: While the role is primarily focused on graphic and web design, its emphasis on "measurable performance outcomes," "landing pages that truly perform," and "designing assets that effectively drive sales" indicates a strong connection to marketing operations and performance marketing. The expectation for collaboration with "marketing and web teams" further solidifies this operational integration.

📈 Primary Responsibilities

• Develop polished, high-impact visual designs for email marketing campaigns, ensuring brand consistency and optimal engagement rates.

• Create effective digital ad creatives, banners, and social media graphics tailored for various platforms and campaign objectives.

• Design user-friendly and conversion-optimized landing pages that align with marketing strategies and support lead generation efforts.

• Execute a consistent Apple-inspired minimal aesthetic across all creative assets to strengthen brand identity and recognition.

• Collaborate daily with marketing specialists, content creators, and web developers to iterate on designs based on campaign performance data and strategic feedback.

• Translate complex campaign briefs and performance metrics into clear, aesthetically pleasing visual solutions.

• Maintain and update design templates and brand guidelines to ensure consistent application across all marketing materials.

• Contribute to A/B testing initiatives by designing variations of visual assets to optimize conversion rates and user engagement.

• Ensure all design deliverables meet technical specifications for web and digital deployment.

📝 Enhancement Note: The responsibilities emphasize not just aesthetic design but also a direct link to campaign performance and sales enablement, which are core functions within marketing operations. The need to collaborate with marketing and web teams for "measurable performance outcomes" and "landing pages that truly perform" highlights the operational aspect of this design role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is expected. Relevant certifications in graphic design or digital marketing may be advantageous.

Experience: Minimum of 3 years of professional experience in graphic and web design, specifically within IT companies or marketing/creative agencies. Proven experience in designing for digital marketing campaigns, with a portfolio showcasing a strong understanding of conversion-driven design.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in creating visual assets for digital platforms.

• Web Design Fundamentals: Solid understanding of UI/UX principles for landing page design and web interfaces.

• Figma Mastery: Advanced proficiency in Figma for collaborative design, prototyping, and asset creation.

• Adobe Creative Suite: Expert command of Photoshop and Illustrator for detailed graphic manipulation and vector illustration.

• Email Campaign Design: Experience designing visually appealing and effective email templates and creatives.

• Digital Advertising Assets: Proven ability to design high-performing digital ads, banners, and social media posts.

• Landing Page Design: Skill in creating conversion-focused landing page layouts and visual elements.

• Minimalist Aesthetic: Demonstrated ability to design clean, elegant visuals, particularly in the Apple-style minimal aesthetic.

• Sales-Driven Design: Understanding of how design impacts sales and conversion rates, with a portfolio to prove it.

• English Proficiency: Minimum B2 level, both written and spoken, for effective communication with international teams.

• Collaboration: Ability to work effectively within a cross-functional team environment.

Preferred Skills:

• After Effects Proficiency: Experience with After Effects (or similar motion design tools) for creating dynamic visuals.

• Motion Design: Experience in creating short animations or animated banners to enhance user engagement.

• Prototyping Tools: Familiarity with additional prototyping tools beyond Figma for interactive design.

• Web Analytics Basics: Understanding of how design assets perform using basic web analytics principles.

📝 Enhancement Note: The emphasis on "Apple-style minimal aesthetic" and "designing assets that effectively drive sales" are key differentiators. The B2 English proficiency requirement is critical for a remote role with an international company, hinting at strong communication needs beyond just design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating expertise in graphic design, web design, and digital marketing asset creation.

• Specific case studies showcasing how your designs have contributed to measurable campaign performance, sales conversions, or lead generation.

• Examples of landing pages designed with a focus on user experience and conversion optimization.

• Projects that clearly exhibit your ability to implement and maintain a minimalist, Apple-inspired visual style.

Process Documentation:

• Showcase examples of your design process, from initial concept and mood boarding to final asset delivery, highlighting iterations based on feedback.

• Include mockups of how your designs would be implemented across different digital channels (email, ads, social media, landing pages).

• Provide context on how you collaborate with marketing and web teams during the design process, including feedback loops and revision stages.

• If applicable, include examples of motion design or animation workflows.

📝 Enhancement Note: For a design role with a strong performance focus, the portfolio must go beyond aesthetics to demonstrate tangible business impact. Highlighting the process of achieving those results and the collaboration involved is crucial for demonstrating operational effectiveness.

💵 Compensation & Benefits

Salary Range: As a contractor role with compensation in USD, and based on the mid-level experience requirement (3+ years) and the specific skill set (Figma, Photoshop, Illustrator, After Effects), a competitive range for a remote contractor in Ukraine would typically fall between $1,500 - $3,000 USD per month. This estimate is based on market research for skilled freelance designers in Eastern Europe offering specialized digital marketing design services, considering the demand for an Apple-like aesthetic and performance-driven outcomes.

Benefits:

• Remote Work Opportunity: Full remote cooperation, allowing for flexibility and work-life balance.

• Professional Environment: Access to a friendly, supportive, and forward-thinking work environment.

• USD Compensation: Payment in US Dollars, providing currency stability.

• Efficient Management: Experience great management with minimal bureaucracy, enabling a streamlined workflow.

• Business Hours Alignment: Opportunity to provide services during standard business hours, facilitating collaboration with global teams.

Working Hours: The role requires providing services during business hours, implying a commitment to a standard full-time work schedule, estimated at 40 hours per week, with flexibility expected for effective collaboration with international teams.

📝 Enhancement Note: The salary estimate is based on contractor rates for specialized design skills in the Ukrainian market, aiming for a USD compensation that reflects the required expertise and remote, international nature of the role. The benefits listed are typical for contractor roles but emphasize the positive aspects of the work environment and management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Customer Support Solutions. SupportYourApp operates in the tech industry, providing solutions likely related to app support, customer service, or user engagement platforms. This context suggests a dynamic, fast-paced environment focused on innovation and user experience.

Company Size: The company size is not explicitly stated, but a company with a dedicated job board and international reach likely falls into the Small to Medium-sized Business (SMB) or growing startup category. This implies a culture that can be agile, collaborative, and offer significant impact opportunities for individual contributors.

Founded: The founding date is not provided, but the company's operational presence suggests established processes and a trajectory of growth.

Team Structure:

• The Graphic & Web Designer will be an integral part of the marketing and web teams.

• Collaboration will be cross-functional, involving close interaction with marketing specialists, content creators, and web developers.

• The reporting structure is likely to be within the marketing department, with a direct manager overseeing campaign execution and creative output.

Methodology:

• Data-Driven Design: Designs will be informed by campaign goals and measurable performance outcomes, indicating a data-informed approach to creativity.

• Agile Collaboration: Close teamwork with marketing and web teams suggests an agile workflow with iterative feedback loops.

• Brand Consistency: A strong focus on maintaining a consistent, Apple-inspired visual identity across all touchpoints.

• Performance Optimization: The core methodology revolves around creating visuals that not only look good but also effectively drive sales and achieve campaign objectives.

Company Website: https://supportyourapp.com/

📝 Enhancement Note: The company's likely focus on technology and customer support solutions implies a need for clear, user-friendly, and professional design. The emphasis on minimal, Apple-inspired aesthetics suggests a commitment to premium user experience and clean design principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level within the design spectrum, requiring 3+ years of experience and the ability to work independently on campaigns. It's not an entry-level position, nor is it a senior or lead role, but it demands a strong understanding of design's impact on business objectives.

Reporting Structure: The designer will likely report to a Marketing Manager or a Creative Lead within the marketing department. They will work closely with peers in marketing and web development, fostering a collaborative environment where design is integrated into broader GTM strategies.

Operations Impact: The role has a direct impact on the company's Go-To-Market (GTM) strategy by creating visually appealing and performance-driven marketing assets. This includes enhancing brand perception, driving website traffic through effective landing pages and ads, and ultimately contributing to sales conversions. The designer’s work directly supports the sales funnel through compelling visual communication.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion design, advanced UI/UX for landing pages, or performance marketing creative strategies.

• Creative Leadership: Potential to grow into a Senior Designer or Art Director role, leading creative projects and mentoring junior designers as the company scales.

• Marketing Operations Integration: Develop a stronger understanding of marketing operations by working closely with performance metrics, campaign analysis, and conversion optimization.

• Cross-Functional Expertise: Gain valuable experience collaborating with various departments, expanding knowledge beyond pure design into broader business strategy.

📝 Enhancement Note: The growth potential here lies not just in design execution but in understanding the "why" behind the designs – how they contribute to sales and marketing objectives, which is a key aspect of operations.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed team environment where work is conducted primarily online.

Office Location(s): While the role is based in Ukraine (Lviv), it is a fully remote position, meaning physical office presence is not required. This offers maximum flexibility for the contractor.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on online communication tools and project management platforms.

• Tool & Technology Focus: Access to and proficiency with industry-standard design software (Figma, Photoshop, Illustrator) and potentially motion design tools is essential.

• Team Interaction: Regular virtual meetings, design reviews, and collaborative sessions with marketing and web teams will be the norm. The "no bureaucracy" aspect suggests informal yet effective communication channels.

Work Schedule: The requirement to "provide services during business hours" suggests a need for alignment with standard working hours (likely 9 AM to 5 PM in the Ukrainian timezone, or adaptable to overlap with other team members' hours). This ensures timely communication and collaboration, crucial for project execution and iterative design processes.

📝 Enhancement Note: The remote nature and emphasis on "no bureaucracy" suggest a highly efficient and digitally-driven work environment that values autonomy and clear communication over traditional office structures.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and alignment with the Apple-style aesthetic and performance-driven approach.

• Portfolio Review & Technical Interview: A deep dive into selected portfolio pieces, discussing design choices, process, and demonstrated impact on campaign goals or sales. This may include a practical design challenge.

• Skills Assessment: Potential for a hands-on design test or a case study presentation focusing on creating assets for a specific marketing scenario.

• Cultural Fit & Collaboration Interview: Discussion with marketing and/or web team members to assess communication style, collaboration abilities, and understanding of marketing objectives.

• Final Interview: With leadership to discuss terms of engagement and confirm suitability for the contractor role.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate how your designs have contributed to measurable outcomes (e.g., increased click-through rates, higher conversion rates, improved engagement). Use data and metrics whenever possible.

• Showcase Process: Include brief explanations of your design process for key projects, detailing how you approached challenges, collaborated with stakeholders, and iterated on designs.

• Minimalist Aesthetic Examples: Ensure your portfolio prominently features projects that demonstrate your ability to execute a clean, elegant, Apple-inspired style.

• Variety of Assets: Include examples of email campaigns, digital ads, banners, social media posts, and landing pages to show breadth of experience.

• Conciseness and Clarity: Present your portfolio in a well-organized, easy-to-navigate format. Prioritize quality over quantity.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a set of assets for a specific marketing campaign or improving an existing landing page design.

• Practice articulating your design decisions, focusing on the strategic rationale behind them and how they align with business objectives and target audience.

• If motion design is a preferred skill, be ready to discuss or demonstrate animation concepts.

• Understand SupportYourApp's likely business model and target audience to tailor your creative solutions.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to link design output to business results, making the portfolio review critical. Candidates should prepare to defend their design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics. Expect to use it for all primary design work.

• Adobe Photoshop: Critical for image editing, manipulation, and creating raster-based graphics for digital ads and banners.

• Adobe Illustrator: Necessary for creating vector illustrations, logos, icons, and scalable graphics for various marketing materials.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements, but familiarity with how design assets are deployed within marketing automation platforms (e.g., Mailchimp, HubSpot) or CRM-integrated campaign builders would be advantageous.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. Experience with motion design tools like After Effects is a significant plus, indicating a need for dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Impact-Driven Creativity: A core value is that design must have a tangible impact on business objectives, particularly sales and campaign performance.

• Design Excellence: A commitment to high-quality, polished visuals, with a strong emphasis on clean, minimalist, and aesthetically pleasing design, mirroring the Apple brand ethos.

• Collaboration & Communication: Openness to feedback, active participation in team discussions, and clear communication are vital for seamless remote collaboration.

• Efficiency & Agility: The "no bureaucracy" principle suggests a culture that values speed, effectiveness, and streamlined processes in delivering creative solutions.

• Data-Informed Decisions: While creative, designs should be informed by performance data and campaign goals, demonstrating a rational approach to visual strategy.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to work closely with marketing and web teams, acting as a partner in campaign development rather than an isolated creative resource.

• Iterative Feedback: An open feedback loop is likely, with designers providing and receiving constructive criticism to refine assets for optimal performance.

• Shared Ownership: A sense of shared responsibility for campaign success, where design is seen as a critical component contributing to overall GTM strategy.

• Proactive Communication: Given the remote nature, proactive updates and clear communication about project status, challenges, and ideas are highly valued.

📝 Enhancement Note: The company culture appears to blend creative excellence with a pragmatic, results-oriented approach, valuing collaboration and efficiency in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to consistently create visually stunning designs that also meet strict performance metrics and sales objectives.

• Maintaining Brand Consistency: Ensuring the Apple-inspired aesthetic is applied uniformly across a wide range of digital assets and campaigns.

• Remote Collaboration Dynamics: Navigating effective communication and collaboration within a fully remote team, ensuring timely delivery and feedback.

• Adapting to Evolving Marketing Strategies: Staying current with digital marketing trends and adapting design approaches to support new campaign types or platform requirements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in areas like motion graphics, advanced UI/UX for landing pages, or interactive design.

• Performance Marketing Insights: Deepen understanding of performance marketing principles and how design directly influences conversion rates and ROI.

• Cross-Functional Exposure: Gain broader business acumen by working closely with marketing strategists and web developers.

• Industry Best Practices: Exposure to international best practices in digital design and marketing through collaboration with a global company.

📝 Enhancement Note: The role offers a unique blend of creative artistry and operational impact, allowing for growth in both design execution and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a graphic that significantly boosted conversion rates for a campaign. What was your process, and what were the results?" (Focus on data, process, and impact).

• "How do you approach maintaining brand consistency, especially when working with a specific aesthetic like the Apple-style?" (Highlight your understanding of brand guidelines and execution).

Company & Culture Questions:

• "What appeals to you about SupportYourApp's mission or products, and how do you see your design skills contributing to our goals?" (Show you've researched the company).

• "How do you handle constructive criticism or feedback on your designs, especially from team members who may not have a design background?" (Assess collaboration and communication skills).

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the solution, and – most importantly – the measurable results (e.g., "+15% CTR," "20% increase in lead submissions").

• Tell a Story: For each case study, narrate the problem, your creative approach, the challenges overcome, and the successful outcome.

• Demonstrate Process: Briefly show your iterative process, including sketches, wireframes, or early mockups if relevant, to illustrate your thought process.

• Highlight Relevant Skills: Ensure the projects you present showcase your proficiency in Figma, Photoshop, Illustrator, and your ability to create Apple-inspired, minimalist designs.

📝 Enhancement Note: Interviewers will be looking for a designer who is not just technically skilled but also a strategic thinker who understands how design contributes to tangible business outcomes.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your CV in English through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your proficiency in Figma, Photoshop, and Illustrator, with a clear emphasis on Apple-style minimalist aesthetics and performance-driven results (e.g., increased conversions, higher CTRs).

• Resume Optimization: Ensure your resume highlights the 3+ years of experience in graphic and web design within IT or agency environments, and clearly states your English proficiency level (B2 or higher).

• Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and how your work directly contributes to sales enablement. Be ready to discuss case studies that quantify the impact of your designs.

• Company Research: Familiarize yourself with SupportYourApp's services and target audience. Understand their likely need for clean, user-friendly, and professional design in the tech/SaaS space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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