(fluent Ukrainian) Graphic & Web Designer (Ukraine)

📍 Job Overview

Job Title: Graphic & Web Designer (fluent Ukrainian)

Company: SupportYourApp

Location: Cherkasy, Cherkasy Oblast, Ukraine

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2025-12-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-impact visual assets for digital marketing campaigns and product branding, ensuring a consistent Apple-inspired aesthetic.

• Collaborate cross-functionally with marketing and web development teams to translate campaign objectives into compelling digital experiences.

• Focus on creating visually appealing designs that directly contribute to measurable performance outcomes, including sales and lead generation.

• Manage the visual identity of marketing initiatives, from email campaigns and digital ads to landing pages and social media content.

📝 Enhancement Note: This role is positioned within Marketing Operations or Creative Operations, focusing on the execution and visual integrity of Go-To-Market (GTM) strategies. The emphasis on "measurable performance outcomes" and "driving sales" indicates a need for a designer who understands the commercial impact of their work, aligning with operations' focus on efficiency and ROI.

📈 Primary Responsibilities

• Develop polished, high-impact visuals for email marketing campaigns, digital advertising banners, social media posts, and dedicated landing pages.

• Maintain and consistently apply an Apple-inspired, minimalist visual style across all design outputs to reinforce brand identity.

• Work closely with marketing strategists and web developers to ensure all visual elements align with campaign goals, user experience best practices, and performance metrics.

• Translate abstract ideas and campaign briefs into concrete, effective visual designs that resonate with the target audience.

• Contribute to the overall visual identity of the product and marketing initiatives, ensuring a cohesive and professional brand presentation.

• Design user interface elements and layouts for landing pages and potentially other web-based marketing assets.

• Iterate on designs based on performance data and feedback from marketing and product teams to optimize effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven design, typical of operations roles that bridge creative output with business objectives. The emphasis on "measurable performance outcomes" and "driving sales" suggests a need for data-informed design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio showcasing relevant design education or equivalent practical experience is implicitly required for a role of this nature.

Experience: 3+ years of professional experience in graphic and web design, ideally within IT companies or marketing/creative agencies.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma, Adobe Photoshop, and Adobe Illustrator are essential for creating and manipulating digital assets.

• Visual Design Expertise: Proven ability to design clean, elegant, and minimal aesthetics, specifically with an Apple-style visual sensibility.

• Digital Marketing Asset Creation: Demonstrated experience designing visuals for email campaigns, digital ads, SMM posts, and landing pages.

• Sales-Driven Design Understanding: Solid comprehension of how to create designs that not only appeal visually but also effectively drive sales and conversions.

• English Language Proficiency: Minimum B2 level (written and spoken) for effective communication with international teams and stakeholders.

• Collaboration & Communication: Ability to work effectively within a team, communicate design concepts clearly, and incorporate feedback.

Preferred Skills:

• Motion Design Experience: Experience with Adobe After Effects or similar tools for creating short animations and dynamic banners.

• Animation Skills: Ability to create engaging motion graphics for digital advertising and social media content.

📝 Enhancement Note: The experience requirement is specific to "IT companies or marketing/creative agencies," suggesting a preference for candidates familiar with fast-paced, results-oriented environments common in tech and digital marketing. The B2 English level requirement is critical for a remote international role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Apple-Style Aesthetic: Showcase multiple projects that clearly exhibit a clean, minimal, and elegant design style, akin to Apple's product and marketing visuals.

• Digital Marketing Campaign Assets: Include examples of designed visuals for email campaigns, digital ads (banners), social media posts (SMM), and landing pages, highlighting their purpose and target audience.

• Performance-Driven Design Case Studies: Present at least one case study detailing a design project where visual elements directly contributed to measurable outcomes such as increased conversion rates, click-through rates, or sales. Outline the problem, your design solution, and the resulting impact.

• Web Design Examples: Provide examples of landing page designs or other web-based marketing interfaces that demonstrate strong UI/UX principles and visual coherence with marketing objectives.

• Tool Proficiency Showcase: Visually demonstrate your proficiency with Figma, Photoshop, and Illustrator through the complexity and quality of your portfolio pieces.

Process Documentation:

• Design Workflow: Be prepared to articulate your design process from brief to final delivery, including steps for ideation, sketching, digital execution, feedback incorporation, and final asset preparation.

• Collaboration Integration: Detail how you typically collaborate with marketing managers, copywriters, and web developers to ensure seamless integration of your designs into broader campaigns.

• Performance Measurement Integration: Explain how you consider performance metrics (e.g., CTR, conversion rates) during the design process and how you might use them to iterate on designs.

📝 Enhancement Note: For a role emphasizing "measurable performance outcomes," a portfolio that quantifies design impact is crucial. Candidates should be prepared to articulate not just what they designed, but why and how it achieved specific business goals.

💵 Compensation & Benefits

Salary Range: For a contractor role requiring 3+ years of experience in IT/Marketing agencies, with B2 English proficiency, and specializing in Figma/Photoshop/Illustrator, a competitive range for Ukraine would typically fall between $1,000 - $2,500 USD per month. This estimate is based on industry benchmarks for skilled freelance/contract designers in Eastern Europe, considering the demand for Apple-style aesthetics and performance-driven design.

Benefits:

• Remote Work Opportunity: Full flexibility to work from any location within Ukraine.

• Business Hours Alignment: Services expected during standard business hours, facilitating smooth team collaboration.

• Supportive Environment: Access to a friendly, forward-thinking, and supportive work atmosphere.

• USD Compensation: Payment in US Dollars, offering stability and potential currency advantages.

• Efficient Management: Experience a great management structure characterized by minimal bureaucracy.

Working Hours: 40 hours per week, expected to align with business hours to facilitate collaboration with marketing and web teams.

📝 Enhancement Note: The salary range is an estimate for a contractor role and may vary based on the specific terms of engagement, the candidate's portfolio strength, and negotiation. The benefits listed are typical for contract roles, with a note that certain employee-specific benefits may not apply.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & IT Services, specifically focusing on customer support solutions. SupportYourApp likely operates in a competitive tech landscape where strong visual branding and effective digital marketing are key differentiators.

Company Size: The Workable job posting does not explicitly state company size, but the presence of multiple job listings suggests a growing organization. A medium-sized company (e.g., 50-250 employees) is plausible, offering a balance of structure and agility.

Founded: The company was founded in 2015, indicating a decade of experience and established operational processes in the tech support and services sector.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with "marketing and web teams." This suggests an integrated approach where design is not siloed but a key component of broader GTM initiatives.

• Reporting: While not explicitly stated, a Graphic & Web Designer typically reports to a Marketing Manager, Creative Director, or a Head of Marketing/Operations.

• Agile Environment: Given the tech industry context and focus on performance, the team likely operates with agile methodologies, valuing quick iterations and data-driven adjustments.

Methodology:

• Data-Driven Design: The core methodology revolves around creating visuals that achieve measurable performance outcomes, implying a strong reliance on analytics and A/B testing for design optimization.

• Brand Consistency: A key operational process is maintaining a consistent visual identity, specifically an "Apple-inspired minimal aesthetic," across all marketing touchpoints.

• Iterative Improvement: Designs are expected to be refined based on performance feedback, indicating an iterative approach to creative development.

Company Website: https://supportyourapp.com/

📝 Enhancement Note: SupportYourApp's focus on customer support within the IT sector suggests a need for clear, user-friendly, and professional design. The emphasis on an "Apple-inspired" aesthetic points to a value placed on premium, intuitive user experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as Mid-Level, suitable for designers with 2-5 years of experience. It implies a level of autonomy in executing designs but may require guidance on strategic campaign objectives.

Reporting Structure: The designer will likely report to a Marketing Manager or a similar lead within the marketing or GTM operations function. This structure allows for direct alignment with campaign goals and performance metrics.

Operations Impact: The designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, sales-driven visuals can significantly influence conversion rates, lead generation, and overall brand perception, thus contributing directly to revenue operations and Go-To-Market success.

Growth Opportunities:

• Specialization in Performance Marketing Design: Develop deep expertise in designing for conversion, A/B testing visuals, and understanding the analytics behind design performance.

• Motion Design & Animation: Expand skill set into motion graphics, a valuable asset for modern digital marketing and a potential growth area.

• Brand Identity Development: Contribute to evolving the company's visual identity and brand guidelines, potentially taking on more strategic branding responsibilities.

• Team Leadership: As experience grows, opportunities may arise to mentor junior designers or lead design aspects of larger projects.

📝 Enhancement Note: For operations-minded candidates, this role offers a clear path to demonstrate tangible business impact through design. The growth opportunities lean towards specializing in areas that directly support revenue generation and marketing efficiency.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and autonomy, allowing the designer to work from their preferred location in Ukraine.

Office Location(s): While the job is posted for Cherkasy, the remote nature means the physical location is less critical than reliable internet access and the ability to collaborate effectively online.

Workspace Context:

• Digital Collaboration Tools: Expect to use tools like Slack, Zoom, or similar platforms for communication, and cloud-based systems for file sharing and project management.

• Creative Autonomy: The role allows for creative freedom within defined brand guidelines and campaign objectives, fostering an environment where designers can execute their vision.

• Performance-Oriented Culture: The workspace will likely be focused on achieving results, with an emphasis on deadlines, feedback loops, and data-driven decisions.

Work Schedule: Standard business hours, likely aligning with Eastern European Time (Europe/Kiev), to ensure effective collaboration with marketing and web teams. The contractor status may offer some flexibility outside of core collaboration times.

📝 Enhancement Note: The fully remote aspect emphasizes the need for self-discipline, strong time management, and proactive communication skills. The "great management with no bureaucracy" suggests an efficient operational environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skill set (Figma, Photoshop, Illustrator), and alignment with the Apple-style aesthetic and sales-driven design requirements.

• Portfolio Presentation & Skills Test: A primary stage will likely involve presenting a curated portfolio, discussing design choices, and potentially completing a small design task or case study relevant to SupportYourApp's marketing needs.

• Team/Manager Interview: Discussion with the hiring manager or marketing lead to assess cultural fit, collaboration style, and understanding of marketing objectives.

• Final Evaluation: Review of overall fit, including communication skills, problem-solving approach, and potential for contribution to campaign success.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills: Apple-style aesthetic, digital marketing assets (ads, landing pages, emails), and demonstrable sales/conversion impact.

• Quantify Impact: For each project, clearly state the objective, your role, the design solution, and any measurable results achieved. Use metrics like CTR, conversion rates, bounce rates, or sales figures if available.

• Showcase Process: Be ready to walk through your design process for a chosen project, explaining your rationale behind specific design decisions, tool usage, and collaboration methods.

• Highlight Tool Proficiency: Ensure your work demonstrates mastery of Figma, Photoshop, and Illustrator, showcasing complex techniques or innovative uses of the software.

• Tailor to SupportYourApp: Briefly research SupportYourApp's current marketing materials and website to understand their existing visual language and identify areas where your skills can add value.

Challenge Preparation:

• Design Task: Be prepared for a practical design challenge, likely involving creating a banner ad, a landing page section, or an email template based on a provided brief. Focus on speed, adherence to brand guidelines (Apple-style), and clear communication of design choices.

• Problem-Solving Scenarios: Anticipate questions about how you would approach designing for a specific campaign goal or how you would handle conflicting feedback from different team members.

• Articulate ROI: Practice explaining how your design decisions directly contribute to business objectives and revenue, using your portfolio examples as evidence.

📝 Enhancement Note: The emphasis on a "sales-driven design" and "measurable performance outcomes" means the interview process will likely heavily scrutinize the portfolio's ability to demonstrate tangible business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in creating design systems and interactive elements is key.

• Adobe Photoshop: Crucial for image editing, manipulation, and creating detailed raster graphics for digital advertising and web assets.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and scalable illustrations for various marketing materials.

Analytics & Reporting:

• Figma Analytics (built-in): Useful for tracking prototyping interactions and user flows.

• Google Analytics/Similar: While not a direct design tool, understanding how to interpret data from web analytics platforms (e.g., bounce rates, conversion rates, traffic sources) is vital for a performance-driven designer.

• Ad Platform Analytics (e.g., Facebook Ads Manager, Google Ads): Familiarity with metrics provided by advertising platforms to assess banner and ad performance.

CRM & Automation:

• No direct CRM/automation tools are listed as required for the designer, but understanding how designs integrate into email marketing platforms (e.g., Mailchimp, HubSpot) or landing page builders (e.g., Unbounce, Instapage) is beneficial.

📝 Enhancement Note: The core tools listed (Figma, Photoshop, Illustrator) are standard for graphic and web design. The emphasis on understanding analytics and ad platform data points to a need for a designer who is results-oriented and can connect their creative output to business impact.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to sales and marketing effectiveness.

• Efficiency & Speed: Operating in a tech environment, the team likely values quick turnaround times and streamlined processes.

• Collaboration & Communication: Open communication channels and effective teamwork are essential for integrating design into broader GTM strategies.

• Quality & Aesthetics: A commitment to high-quality design that aligns with a premium brand image ("Apple-inspired").

• Innovation & Adaptability: Willingness to adapt to new trends, tools, and campaign strategies.

Collaboration Style:

• Cross-functional Integration: Design is a collaborative effort, working closely with marketing strategists, copywriters, and web developers to ensure cohesive campaign execution.

• Feedback-Oriented: Openness to receiving and incorporating constructive feedback from team members to optimize designs.

• Proactive Communication: Regular updates and clear communication are key, especially in a remote environment, to ensure alignment and smooth project progression.

📝 Enhancement Note: The company culture appears to blend creative execution with a pragmatic, results-oriented approach common in operations. The "no bureaucracy" aspect suggests a flat, efficient organizational structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually stunning, Apple-style designs that simultaneously drive high conversion rates and sales, which can sometimes be competing objectives.

• Remote Collaboration Effectiveness: Maintaining seamless communication and creative synergy with a remote team requires strong proactive communication and self-management.

• Rapid Iteration: The fast-paced tech environment may require quick turnarounds and frequent design adjustments based on performance data.

• Maintaining Brand Consistency: Ensuring the Apple-inspired aesthetic is consistently applied across a wide range of marketing materials requires meticulous attention to detail.

Learning & Development Opportunities:

• Advanced Performance Design: Deepen understanding of conversion rate optimization (CRO) principles and how to apply them in visual design.

• Motion Graphics Mastery: Develop advanced skills in After Effects or similar tools for creating engaging animated content.

• Marketing Strategy Exposure: Gain a deeper understanding of overall marketing strategies and how design contributes to the customer journey and sales funnel.

• Cross-functional Skill Exposure: Learn more about web development workflows and marketing analytics to better inform design decisions.

📝 Enhancement Note: This role offers a unique opportunity to hone skills at the intersection of creative design and revenue-generating marketing, a highly valuable niche in operations and GTM.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to maximize conversion rates, focusing on the visual elements."

• "How do you ensure your designs align with an 'Apple-inspired' aesthetic while also driving specific sales objectives?"

• "Walk us through a campaign where your visual assets directly contributed to measurable business results. What were those results and how did your design influence them?"

Company & Culture Questions:

• "What excites you about SupportYourApp's mission or product?"

• "How do you see yourself contributing to our 'Apple-inspired' brand identity?"

• "Describe your ideal remote work environment and how you maintain productivity and collaboration."

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the business problem, your design solution, and the tangible results achieved (e.g., "This banner ad increased CTR by 15%").

• Showcase Process & Rationale: Explain why you made certain design choices. Discuss your workflow, tool usage, and how you iterated based on feedback or data.

• Highlight Key Skills: Ensure your presented work clearly demonstrates proficiency in Figma, Photoshop, Illustrator, and your ability to execute the Apple-style aesthetic.

• Be Prepared for a Design Task: Have examples ready of how you'd approach a quick design challenge, focusing on speed, brand alignment, and clarity.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to connect design decisions to business outcomes and demonstrate practical application of design tools in a results-oriented environment.

📌 Application Steps

To apply for this operations position:

• Submit your CV in English through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 projects that best showcase your Apple-style aesthetic, digital marketing asset creation skills, and quantifiable impact on sales or conversions.

• Resume Optimization: Ensure your resume highlights 3+ years of relevant experience, proficiency in Figma, Photoshop, and Illustrator, and English language skills (B2 minimum). Use keywords like "graphic design," "web design," "digital ads," "landing pages," "sales-driven design," and "performance marketing."

• Prepare Your Narrative: Be ready to articulate your design process, explain the business impact of your past work, and discuss how you collaborate effectively in a remote, cross-functional team.

• Research SupportYourApp: Understand their product, current marketing efforts, and brand aesthetic to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---