Branding and Design Manager

📍 Job Overview

Job Title: Branding and Design Manager

Company: StaffRight

Location: Mexico

Job Type: Project-based (with potential for future project-based, part-time, or full-time role)

Category: Creative & Media / Marketing Operations

Date Posted: 2026-04-22

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the definition, refinement, and execution of StaffRight's visual brand identity across all touchpoints.

• Lead the creation of compelling marketing assets and comprehensive brand guidelines to ensure a cohesive and impactful brand presence.

• Collaborate cross-functionally to translate brand strategy into visually engaging designs that resonate with target audiences in the Philippines and Latin America.

• Leverage proficiency in industry-standard design software to produce high-quality collateral for both digital and print platforms.

• Contribute to the growth of a fast-paced organization by applying creative strategy and hands-on design execution in a project-based capacity.

📝 Enhancement Note: This role is project-based with the potential for future engagements, indicating a need for adaptable professionals comfortable with evolving project scopes and timelines. The focus on startups and growing companies suggests an environment where individual contribution significantly impacts brand development.

📈 Primary Responsibilities

• Develop and refine StaffRight's visual brand identity, including logos, color palettes, typography, imagery, and overall aesthetic.

• Collaborate with marketing and leadership teams to translate brand strategy and messaging into visually compelling designs that resonate with target audiences.

• Create and maintain comprehensive brand guidelines to ensure consistent application of brand elements across all internal and external communications, platforms, and materials.

• Design a wide range of marketing assets, including social media graphics, presentations, brochures, digital advertisements, website elements, and other print/digital collateral.

• Ensure all design outputs strictly align with StaffRight's brand messaging, tone of voice, and strategic positioning.

• Provide direction, templates, and reusable design assets to empower other team members for ongoing brand consistency post-project completion.

• Actively participate in project kickoff meetings, contributing creative insights and design feasibility assessments.

• Manage design project timelines and deliverables, ensuring timely completion within agreed-upon scopes.

📝 Enhancement Note: The responsibility to "Provide direction or templates that can be reused by the team" suggests a focus on scalability and empowering other team members, a key aspect of operations efficiency in creative departments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles involving brand strategy and visual identity development. Equivalent practical experience will be considered.

Experience: A minimum of 3 years of dedicated experience in branding and graphic design is required, with a demonstrable track record of successfully developing and executing brand identities. Experience with startups or rapidly growing companies is highly advantageous.

Required Skills:

• Proven expertise in branding and graphic design principles.

• Strong portfolio showcasing a range of branding projects, visual identity development, and marketing collateral creation.

• High proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and/or Canva.

• Solid understanding of brand strategy, positioning, visual storytelling, and audience engagement.

• Excellent written and verbal English communication skills, essential for cross-functional collaboration and stakeholder alignment.

• Ability to create and maintain detailed brand guidelines and style guides.

• Experience in designing for both digital (social media, web) and print media.

Preferred Skills:

• Experience in developing brand identities for startups or high-growth companies.

• Familiarity with UX/UI principles and their application in digital branding.

• Basic understanding of marketing principles and campaign execution.

• Experience in creating animated graphics or short video assets.

• Familiarity with project management tools and methodologies.

📝 Enhancement Note: The requirement for a portfolio is critical for this role, serving as the primary evidence of design capability and brand development experience. Candidates should prepare to showcase projects that demonstrate strategic thinking behind their creative execution, not just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Curated selection of at least 3-5 distinct branding projects that demonstrate a full lifecycle of brand development, from concept to execution.

• Showcase projects involving logo design, visual identity systems (color palettes, typography, imagery), and brand guideline creation.

• Include examples of marketing collateral designed for various platforms (social media, presentations, digital ads, print).

• Highlight projects where you translated brand strategy into tangible visual assets and contributed to brand positioning.

Process Documentation:

• Ability to articulate the design process followed for key portfolio projects, including research, ideation, iteration, and finalization phases.

• Demonstrate how brand guidelines were developed and how they ensured consistency across different applications.

• Provide examples of how design decisions were informed by brand strategy and target audience considerations.

• Showcase how you managed feedback and revisions to achieve optimal design outcomes.

📝 Enhancement Note: The emphasis on "providing direction or templates that can be reused" implies that portfolio pieces should ideally showcase an understanding of scalable design systems and documentation that facilitates team adoption.

💵 Compensation & Benefits

Salary Range: For a project-based role of this nature in Mexico, with 3+ years of experience and requiring US time zone overlap, a competitive hourly rate or project fee is expected. Based on industry benchmarks for freelance/project-based Branding and Design Managers in Latin America with these qualifications, an estimated range of $25 - $45 USD per hour is anticipated for the project phase. This will be determined based on the specific project scope, duration, and candidate's experience.

Benefits:

• Competitive compensation commensurate with project scope and experience.

• Health insurance coverage.

• Paid time off, including national holidays.

• Potential for future project-based, part-time, or full-time roles with StaffRight.

• Supportive HR team and a collaborative work environment.

Working Hours: The role requires availability to work within US time zones, which translates to a graveyard shift for candidates in the Philippines and potentially late evening/early morning hours for those in Latin America. The total number of hours per week will be determined by project requirements, but a typical project-based role of this scope might range from 15-40 hours per week.

📝 Enhancement Note: The salary estimate is based on market research for freelance/project-based design roles in Mexico and Latin America, considering the remote nature, required experience, and the need for US time zone overlap. Actual compensation will be project-specific.

🎯 Team & Company Context

🏢 Company Culture

Industry: StaffRight operates within the professional services and human resources technology sector, focusing on connecting professionals with global employment opportunities. This industry is characterized by rapid growth, innovation, and a strong emphasis on talent acquisition and retention.

Company Size: StaffRight is a growing company, as indicated by their need for expansion in creative roles. This suggests a dynamic, potentially fast-paced environment where individuals can have a significant impact.

Founded: While the founding date is not explicitly stated, the company's rapid growth suggests it is likely a relatively modern organization, possibly a startup or scale-up, focused on leveraging technology to facilitate global employment.

Team Structure:

• The design and marketing functions likely operate within a lean, agile structure, common in growing companies.

• This role will likely report to a Marketing Lead, Head of Growth, or a Senior Operations Manager overseeing GTM functions.

Methodology:

• Data-driven decision-making is likely a core methodology, with design choices informed by market research, audience insights, and performance metrics.

• Agile project management principles may be employed to manage design projects efficiently and adapt to evolving business needs.

• Emphasis on creating reusable assets and clear brand guidelines points to a focus on operational efficiency and scalability.

Company Website: https://staffrightcareers.com/

📝 Enhancement Note: The "growing fast" statement implies a culture that values adaptability, initiative, and a proactive approach to brand development and design execution.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level of individual contributor expertise within the creative and branding domain. It requires a solid foundation of 3+ years of experience and the ability to operate independently on projects, demonstrating strategic thinking alongside creative execution. The "Manager" title reflects responsibility for brand direction and asset creation, rather than people management at this stage.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Brand, or a senior member of the Marketing/GTM operations team. This structure allows for guidance on brand strategy while providing autonomy in design execution.

Operations Impact: The Branding and Design Manager's work directly impacts StaffRight's market perception, lead generation, and customer acquisition by establishing a strong, consistent, and appealing brand identity. Effective branding is crucial for a company focused on connecting talent with global opportunities, influencing trust and professional image.

Growth Opportunities:

• Project Expansion: Successful completion of initial projects can lead to ongoing project-based work, increasing engagement and compensation.

• Full-Time Conversion: Demonstrated success and alignment with company culture may open doors for full-time employment opportunities within StaffRight's creative or marketing teams.

• Skill Specialization: Opportunity to deepen expertise in specific areas of branding, digital design, or marketing collateral creation based on project needs and personal development interests.

• Portfolio Enrichment: Each project offers a chance to add significant, impactful work to the candidate's professional portfolio.

📝 Enhancement Note: The potential for conversion to part-time or full-time employment is a significant growth opportunity, offering stability and further career advancement within StaffRight.

🌐 Work Environment

Office Type: This is a fully remote role, offering the flexibility to work from any location within Mexico, the Philippines, or Latin America.

Office Location(s): While the role is remote, candidates must be located in Mexico, the Philippines, or Latin America to be considered. This implies the company has a global hiring strategy.

Workspace Context:

• Candidates are expected to have their own professional workspace setup, including a reliable laptop/desktop, noise-cancelling headphones, and a webcam.

• A strong and stable internet connection (at least 50 Mbps) is a technical requirement, crucial for remote collaboration and asset transfer.

• For roles transitioning to full-time, backup equipment and internet solutions are expected, indicating a focus on business continuity and reliability.

Work Schedule: The role requires availability to work within US time zones. This will necessitate working during graveyard shifts for candidates in the Philippines and potentially late evenings or early mornings in Latin America. The specific weekly hours will depend on project demands.

📝 Enhancement Note: The requirement for US time zone overlap is a key differentiator for this remote role, indicating a need for real-time collaboration with teams or stakeholders in North America.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications against the job requirements.

• Portfolio Presentation & Interview: A session where you will present key pieces from your portfolio, discuss your branding strategy, and answer questions about your design process and experience. This stage will assess your creative thinking and communication skills.

• Skills Assessment (Potential): A small design challenge or case study might be assigned to evaluate your practical design skills and problem-solving abilities relevant to StaffRight's brand.

• Final Interview: A discussion with a hiring manager or senior team member to assess cultural fit, alignment with company values, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to develop and execute a visual brand identity, especially for startups or growing companies.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, the design solutions you implemented, and the impact of your work. Use visuals to support your narrative.

• Highlight Process: Be prepared to walk through your design process, including research, ideation, collaboration, and how you incorporated feedback.

• Showcase Versatility: Include examples of diverse assets (social media, presentations, digital ads, print collateral) to demonstrate your range.

• Quantify Impact (if possible): If you have metrics on how your designs improved engagement, conversion rates, or brand recognition, be ready to share them.

Challenge Preparation:

• Understand the Brand: Research StaffRight's current brand presence, target audience, and industry positioning.

• Think Strategically: If given a design challenge, consider the business objectives and brand strategy behind your creative decisions.

• Focus on Clarity: Ensure your design solutions are clear, concise, and effectively communicate the intended message.

• Time Management: Practice completing design tasks within a specified timeframe, prioritizing key elements.

📝 Enhancement Note: The emphasis on "providing direction or templates that can be reused" means interviewers might probe on how you document your work and create scalable design assets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos), and InDesign (layout, print collateral).

• Figma: A collaborative interface design tool, increasingly used for UI/UX design, prototyping, and even brand asset creation due to its real-time collaboration features.

• Canva: A user-friendly graphic design platform, particularly useful for creating social media graphics, presentations, and simple marketing collateral quickly. Often used for empowering non-designers.

Analytics & Reporting:

CRM & Automation:

• Microsoft Office Suite: Includes Word (documentation), PowerPoint (presentations), and Excel (data tracking, basic reports).

• Google Workspace: Includes Docs (documentation), Slides (presentations), Sheets (data tracking), and Drive (cloud storage and collaboration). Proficiency is essential for team collaboration and asset management.

📝 Enhancement Note: Proficiency in Figma is increasingly important for roles involving digital design and collaboration, so candidates should highlight any experience with this tool.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create fresh, impactful designs that push brand boundaries and capture audience attention.

• Collaboration: A willingness to work closely with various teams, incorporating feedback and ensuring brand alignment across the organization.

• Efficiency & Scalability: A focus on creating designs and documentation (like brand guidelines) that are reusable and easy for the wider team to implement, driving operational efficiency.

• Professionalism & Reliability: Commitment to meeting deadlines, delivering high-quality work, and maintaining clear communication, especially in a remote, project-based setting.

• Growth Mindset: An openness to learning new design trends, tools, and adapting to the evolving needs of a growing company.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, sales, and potentially product teams to ensure designs meet business objectives and brand integrity.

• Feedback-Driven: An environment where constructive feedback is welcomed and utilized to refine designs and improve outcomes.

• Proactive Communication: Essential for remote work, involving regular updates on project status, seeking clarification, and sharing insights.

📝 Enhancement Note: The "Supportive HR team always in your corner" suggests a company culture that prioritizes employee well-being and provides a safety net for its workforce.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Ensuring designs are not only aesthetically pleasing but also strategically aligned with StaffRight's business objectives and target audience.

• Remote Collaboration & Time Zone Differences: Effectively communicating and collaborating with team members across different time zones and working remotely, requiring strong organizational and communication skills.

• Project-Based Workload Fluctuations: Managing varying project scopes and deadlines, requiring adaptability and efficient time management to meet commitments.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand voice and visual identity across a wide range of marketing materials and platforms.

Learning & Development Opportunities:

• Mastering New Design Tools: Opportunity to gain proficiency in cutting-edge design software and collaborative platforms.

• Deepening Brand Strategy Expertise: Learning to translate complex business goals into effective visual brand narratives.

• Developing Project Management Skills: Enhancing ability to manage multiple design projects, prioritize tasks, and meet deadlines in a remote setting.

• Exposure to Global Markets: Gaining insights into branding for diverse audiences in the Philippines and Latin America.

📝 Enhancement Note: The challenge of "Available to work in US time zones (Graveyard shift in the Philippines)" is a significant one that requires careful consideration by applicants regarding personal work-life balance.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual brand identity from scratch for a startup." (Focus on research, ideation, stakeholder input, and iterative design.)

• "How do you ensure brand consistency across various digital and print marketing assets?" (Discuss brand guidelines, asset libraries, and collaboration workflows.)

Company & Culture Questions:

• "What attracts you to working with a growing company like StaffRight?" (Connect your career goals and passion for brand development with the company's trajectory.)

• "How do you approach collaborating with non-designers or team members who may have different creative opinions?" (Emphasize communication, empathy, and focusing on shared business goals.)

Portfolio Presentation Strategy:

• Start with the "Why": For each project, begin by explaining the client's objective or the problem you were tasked to solve.

• Showcase Your Process: Use slides or screen shares to illustrate your ideation sketches, mood boards, and iterative design stages.

• Highlight Key Assets: Focus on the most impactful pieces of collateral you created and explain their strategic purpose.

• Quantify Impact (if possible): Mention any metrics or positive outcomes that resulted from your design work.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and holds the interviewer's attention. Prepare for Q&A.

📝 Enhancement Note: Given the project-based nature and potential for future roles, interviewers will be looking for not just design skill, but also reliability, communication effectiveness, and adaptability.

📌 Application Steps

To apply for this Branding and Design Manager position:

• Submit your application through the provided link on Workable. Ensure your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand identity development, marketing asset creation, and experience with startups. If possible, include examples that show how you created reusable templates or guidelines.

• Resume Optimization: Clearly articulate your 3+ years of experience in branding and graphic design. Use keywords from the job description such as "brand identity," "visual design," "Adobe Creative Suite," "Figma," "Canva," and "brand strategy." Quantify achievements where possible.

• Prepare for Presentation: Practice presenting 2-3 key portfolio pieces, focusing on your strategic approach, design process, and the impact of your work. Be ready to discuss your experience working remotely and within US time zones.

• Company Research: Thoroughly research StaffRight, their mission, target audience, and current brand presence. Understand their growth trajectory and how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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