Product Designer Sênior | RD Station (Remoto)

📍 Job Overview

Job Title: Product Designer Sênior | RD Station (Remoto)

Company: RD Station

Location: Remoto, Brasil

Job Type: Full-time

Category: Product Design / UX Design

Date Posted: 2026-04-24

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote (Brazil)

🚀 Role Summary

• Lead the design vision for RD Station Conversas, a multichannel customer interaction product, focusing on simplifying complex user journeys for operators.

• Drive the strategic product roadmap by proposing and prioritizing design initiatives that balance business needs with exceptional UX and technical debt reduction.

• Architect end-to-end user experiences for customer service and support operations, ensuring products are fast, resolutive, and deliver tangible value.

• Collaborate closely with Product Managers and Engineering teams to define hypotheses, conduct lean discovery and delivery cycles, and iterate on solutions for optimal user engagement and conversion.

• Utilize data analysis and user research to validate design solutions, measure impact, and ensure technical viability and product value.

📝 Enhancement Note: This role leans heavily into Product Operations and UX Strategy within a SaaS environment, emphasizing the translation of business objectives into user-centric design solutions for a customer service platform. The focus on "RD Station Conversas" and "multichannel customer interaction" indicates a need for expertise in customer service software, communication platforms, and potentially AI-driven features for support agents.

📈 Primary Responsibilities

• Lead the end-to-end design process for RD Station Conversas, adapting discovery and delivery methodologies to the squad's needs and driving continuous improvement of internal design practices.

• Collaborate with Product Managers and Engineering to structure hypotheses, influence the product roadmap with a focus on usability, and drive the reduction of design-related technical debt.

• Propose and implement Lean and iterative solutions, employing rapid learning and refinement cycles to ensure the delivery of excellent user experiences.

• Measure the impact of design initiatives by connecting usage, adoption, engagement, and conversion metrics from hypothesis creation through production monitoring.

• Conduct qualitative and quantitative user research to validate proposed solutions, ensuring technical feasibility and alignment with product value propositions.

• Architect and refine multichannel customer service experiences, identifying and eliminating critical friction points in operators' daily routines.

• Reinforce the value proposition of strategic product features by ensuring each user interaction generates real business and user impact.

📝 Enhancement Note: The responsibilities highlight a senior-level design role requiring strategic influence, process ownership, and a strong connection to business outcomes. The emphasis on "Lean and iterative solutions" and "rapid learning cycles" points to an Agile environment where speed and data-informed decisions are paramount.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of solid experience in Product Design, specifically for SaaS products.

• Proven track record of transforming ambiguity into viable solutions with minimal instruction.

Required Skills:

• Product Design: Expertise in end-to-end product design processes for SaaS applications.

• SaaS Product Experience: Deep understanding of user needs and business drivers within a Software-as-a-Service context.

• Figma & Prototyping: Mastery of Figma for design, wireframing, and advanced prototyping.

• UX Design Principles: Strong foundation in user experience design, usability, and user-centered design methodologies.

• Lean Methodology: Proficiency in Lean UX principles and iterative design approaches for rapid learning and validation.

• Stakeholder Management: Ability to effectively communicate and negotiate with technical and non-technical stakeholders.

• Data Analysis: Competency in analyzing product and usability data to inform design decisions.

• User Research: Experience in planning and conducting qualitative and quantitative user research.

• Strategic Planning: Ability to contribute to strategic product planning and roadmap development.

• Problem Solving: Strong analytical and creative problem-solving skills.

Preferred Skills:

• AI/Conversational Interfaces: Practical experience with products utilizing Artificial Intelligence, chatbots, or conversational interfaces.

• Usability & Product Data Analysis: Experience with tools like Mixpanel, DataDog, or similar for analyzing user behavior and product metrics.

• Facilitation & Co-creation: Proficiency in techniques for facilitating workshops and co-creation sessions across departments.

• Agile Prototyping: Agility in prototyping and rapidly validating solutions.

• Negotiation & Clarity: Demonstrated ability to negotiate deliverables and clearly defend design decisions.

• Multichannel Strategy: Understanding of multichannel communication strategies and their application in product design.

📝 Enhancement Note: The emphasis on "Autonomia técnica para transformar ambiguidade em soluções viáveis com pouca instrução" and "Visão de negócio para entender a jornada do cliente e os drivers de sucesso do produto" indicates a need for a self-starter with a strategic mindset, capable of operating with a high degree of independence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating the full product design lifecycle from problem identification to solution implementation and impact measurement.

• SaaS Product Focus: Highlight projects specifically related to SaaS products, illustrating your understanding of B2B user needs and business objectives.

• Figma & Prototyping Examples: Include interactive prototypes or detailed walkthroughs of Figma files that showcase your design system thinking and interaction design skills.

• Data-Driven Design: Demonstrate how you have used quantitative and qualitative data (user research, analytics) to inform design decisions and measure the success of your solutions.

• Problem-Solving Scenarios: Present examples of how you have tackled complex or ambiguous problems, outlining your thought process, methodologies, and the resulting solutions.

Process Documentation:

• Discovery & Delivery Workflows: Illustrate your approach to product discovery (hypothesis generation, user research, ideation) and delivery (iterative design, prototyping, collaboration with engineering).

• Methodology Adaptation: Show examples of how you have adapted design methodologies (e.g., Lean UX, Agile) to suit specific project needs or squad dynamics.

• Impact Measurement Frameworks: Detail how you have defined and tracked key metrics (usage, adoption, engagement, conversion) to assess the effectiveness of your design interventions.

• Cross-functional Collaboration: Provide examples of how you have effectively collaborated with Product Managers, Engineers, and other stakeholders throughout the design process.

📝 Enhancement Note: The portfolio should clearly articulate the candidate's ability to not only design visually appealing interfaces but also to strategically solve business problems, drive product adoption, and measure tangible outcomes within a SaaS environment. Emphasis on "Lean and iterative solutions" and "measuring impact" means portfolio pieces should highlight process and results, not just final UI.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Well-being Pillars: Comprehensive support across five pillars: Emotional, Financial, Physical, Occupational, and Social well-being.

• Learning & Development: Opportunities for continuous learning, skill development, and career advancement, fostering a culture of "Protagonismo e Evolução."

• Plurality & Belonging: Commitment to diversity and inclusion, creating an environment where individuals feel empowered to be themselves.

• Remote Work Flexibility: Fully remote position within Brazil, offering autonomy and flexibility.

• Access to RD Station & TOTVS Ecosystem: Potential for integration and learning within the broader TOTVS ecosystem.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility expected given the remote nature of the role.

📝 Enhancement Note: The salary estimate is based on market research for senior-level design roles in Brazil, considering the remote work arrangement and the company's positioning within the tech industry. The benefits are directly drawn from the company's stated values and employee well-being initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (SaaS), specifically focused on marketing, sales, and customer service solutions. RD Station is part of the larger TOTVS group, a significant player in the Brazilian business software market.

Company Size: RD Station is part of TOTVS, which is a large enterprise. RD Station itself is a substantial organization within this group, likely employing hundreds or thousands of individuals. This scale offers stability and numerous opportunities for growth and collaboration.

Founded: RD Station was founded in 2010, becoming a leader in inbound marketing and sales software in Brazil. It was acquired by TOTVS in 2021, integrating into their "Única TOTVS" strategy.

Team Structure:

• Product Squads: The design role operates within a product squad, which typically includes Product Managers, Engineers (Frontend and Backend), and other cross-functional specialists.

• Design Team: Designers likely form a broader community or department within RD Station, fostering knowledge sharing and setting design standards.

• Cross-functional Collaboration: Close collaboration is expected with Product Management for strategic direction and roadmap planning, and with Engineering for technical feasibility and implementation.

Methodology:

• Human Intelligence + Artificial Intelligence (IH + IA): A core philosophy that blends human strategic input and creativity with AI-driven efficiency and scale, particularly relevant for a product focused on conversational interfaces.

• Protagonism and Evolution: Encourages continuous learning, career ownership, and proactive contribution.

• Responsible Results: Emphasizes autonomy, accountability, and delivering real value.

• Agile & Lean Principles: The description mentions "Lean and iterative solutions" and "rapid learning cycles," indicating an Agile development environment.

Company Website: https://rdstation.com/

📝 Enhancement Note: The integration into TOTVS suggests a blend of startup agility (RD Station's origin) with the stability and resources of a large corporation. The "IH + IA" philosophy is a key differentiator and likely influences how product teams operate and innovate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a level of expertise and autonomy beyond a mid-level designer. It requires not only execution but also strategic influence on product direction and design methodology.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product Design, or a Senior Product Manager within their specific squad. Collaboration will be extensive across the squad and with other design and product leaders.

Operations Impact: This role has a direct impact on user experience, product adoption, customer satisfaction, and ultimately, revenue generation through improved conversion and retention for RD Station Conversas. The design's ability to eliminate friction and enhance value directly influences business outcomes.

Growth Opportunities:

• Design Leadership: Potential to grow into Lead Designer roles, managing a team or a larger design domain.

• Product Strategy: Deepen involvement in product strategy and roadmap planning, influencing the direction of RD Station's offerings.

• Specialization: Develop expertise in specific areas like conversational AI design, complex SaaS UX, or data-driven design frameworks.

• Cross-functional Movement: Opportunities to move into Product Management or related GTM roles, leveraging design thinking and user advocacy.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design community within RD Station/TOTVS.

📝 Enhancement Note: The "Protagonismo e Evolução" culture suggests that individuals are empowered to shape their career paths. The senior level implies significant ownership and the potential to influence processes and strategy, laying a strong foundation for leadership roles.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility in how and where work is done within Brazil.

Office Location(s): Remote within Brazil. While specific office locations are not detailed, the remote nature means candidates can work from any location within the country.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes collaboration through virtual tools and structured interaction points like workshops and co-creation sessions.

• Tools & Technology: Access to industry-standard design tools (Figma) and analytics platforms (Mixpanel, DataDog) is expected. The company likely provides necessary software licenses.

• Team Interaction: Regular interaction with Product Managers, Engineers, and other designers through virtual meetings, Slack, and project management tools.

Work Schedule: Standard full-time, likely aligned with Brazilian business hours, but with inherent flexibility due to the remote arrangement. This allows for better work-life integration, critical for managing complex design projects.

📝 Enhancement Note: The remote setup requires strong self-discipline and excellent communication skills. The company's emphasis on well-being suggests a supportive environment that respects work-life balance, even within a demanding senior role.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial submission of resume and portfolio.

• Mindsight Test: An assessment designed to evaluate work style and alignment with company culture.

• Talent Acquisition Interview: Competency-based interview with the recruitment team to assess core skills and cultural fit.

• Technical Interview: In-depth discussion of design requirements, problem-solving approaches, and technical proficiency with a hiring manager or senior team member. Portfolio review is crucial here.

• Final Interview: Conversation with management to ensure alignment on strategic vision and role expectations.

• Offer: Final stage presenting the job offer.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio around 3-5 key case studies. For each, clearly define the problem, your role and process, the solutions proposed, the challenges overcome, and the measurable impact achieved.

• Show, Don't Just Tell: Use visuals, interactive prototypes (links), and concise explanations. For complex interactions, consider short video walkthroughs.

• Highlight SaaS & Multichannel Experience: Explicitly call out projects relevant to SaaS products and multichannel customer service environments.

• Demonstrate Data-Driven Decisions: For each case study, clearly articulate how data (user research, analytics) informed your design choices and how you measured success. Quantify results whenever possible (e.g., "Increased conversion by X%", "Reduced user error by Y%").

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design decisions, not just the "what" and "how." Connect your design choices to business goals and user needs.

• Tailor to the Role: Emphasize skills and projects that align with the job description's requirements, such as AI/chatbots, Lean UX, and stakeholder negotiation.

Challenge Preparation:

• Prepare for Design Challenges: Be ready for a practical design exercise, which might involve analyzing a problem statement, sketching solutions, or outlining a design process for a specific scenario related to RD Station Conversas.

• Articulate Your Process: Practice explaining your design process clearly and concisely, focusing on how you approach problem-solving, research, ideation, and iteration.

• Think Systemically: Consider how your proposed solutions fit within a larger product ecosystem and how they might impact other parts of the business or user journey.

• Data & Metrics: Be prepared to discuss how you would measure the success of your proposed solutions using relevant metrics.

📝 Enhancement Note: The interview process is multi-stage, emphasizing both technical skills and cultural fit. The portfolio is central to the technical evaluation, requiring candidates to demonstrate a strategic and data-informed approach to product design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and potentially design system management.

• Prototyping Tools: Beyond Figma's capabilities, specific tools for advanced prototyping might be utilized.

• Design Systems: Experience with or contribution to design systems is highly valued for consistency and scalability in SaaS products.

Analytics & Reporting:

• Mixpanel / DataDog: Preferred tools for product analytics, user behavior tracking, and performance monitoring.

• Excel: For data manipulation, analysis, and reporting.

• Data Visualization Tools: Potentially used for presenting insights derived from analytics platforms.

CRM & Automation:

• RD Station: While this role designs for RD Station Conversas, familiarity with the broader RD Station platform (CRM, Marketing Automation) is beneficial for understanding the customer context.

• Internal Tools: The company likely uses various internal tools for project management, communication, and workflow automation.

📝 Enhancement Note: Proficiency in Figma is explicitly stated as a requirement. Experience with analytics tools like Mixpanel or DataDog is a significant differentiator, highlighting the company's data-driven approach to product development and design validation.

👥 Team Culture & Values

Operations Values:

• Human Intelligence + Artificial Intelligence (IH + IA): This is a foundational value, emphasizing the synergistic use of human creativity, strategy, and empathy with AI's efficiency and scale. Operations professionals are expected to leverage both effectively.

• Protagonism and Evolution: Encourages taking ownership of one's career and continuous learning. Individuals are expected to be proactive, seek growth, and drive their own development.

• Responsible Results: Balances autonomy and freedom to act with accountability for outcomes. There's an expectation of delivering real, tangible value to clients and society.

• Integral Well-being: A commitment to supporting employees' holistic well-being across emotional, financial, physical, occupational, and social dimensions.

• Plurality and Belonging: Actively promotes diversity, inclusion, and a sense of belonging, valuing differences as a source of strength and innovation.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Managers, Engineers, and potentially Marketing and Sales teams, facilitated by clear communication channels and shared goals.

• Process-Oriented: A focus on improving internal design methods and workflows ("melhoria contínua dos métodos internos").

• Data-Informed Dialogue: Discussions and decisions are expected to be grounded in data and user insights, fostering a culture of evidence-based collaboration.

• Lean & Agile Approach: Work is likely structured around agile sprints, with an emphasis on rapid iteration, feedback loops, and adaptability.

📝 Enhancement Note: The company culture is deeply ingrained with its core values, particularly the IH+IA philosophy and the emphasis on personal growth and responsibility. Successful candidates will need to align with these values and demonstrate an ability to collaborate effectively in a remote, tech-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Journeys: The core challenge is to distill complex multichannel customer service interactions into intuitive and efficient user experiences for operators.

• Balancing Business & User Needs: Effectively prioritizing features and design improvements that satisfy both business objectives (e.g., revenue, efficiency) and user needs (e.g., ease of use, speed).

• Integrating AI Features: Designing user-friendly interfaces for AI-powered features (chatbots, intelligent routing) requires understanding both AI capabilities and user expectations.

• Remote Collaboration & Influence: Maintaining strong influence and collaboration within a remote team structure, ensuring design vision is understood and implemented effectively.

• Technical Debt Management: Strategically addressing and prioritizing design-related technical debt to ensure long-term product maintainability and scalability.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in designing for conversational interfaces and AI-driven products.

• Data Analytics Proficiency: Enhance skills in using tools like Mixpanel and DataDog to derive actionable insights from product usage data.

• Strategic Product Leadership: Grow involvement in product strategy, roadmap definition, and influencing business decisions.

• Facilitation & Workshop Design: Master techniques for leading effective cross-functional workshops and co-creation sessions.

• Mentorship & Community: Contribute to the growth of the design community at RD Station/TOTVS by mentoring junior designers and sharing best practices.

📝 Enhancement Note: The role presents a significant opportunity to shape a critical product within a leading Brazilian tech company. The challenges are tied to innovation, user experience excellence, and strategic product development, offering substantial room for professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence a product roadmap with design priorities. How did you balance business needs with user experience, and what was the outcome?" (Focus on data, negotiation, and impact.)

• "How would you approach designing a new feature for RD Station Conversas that leverages AI to improve operator efficiency? What data would you need, and how would you validate your design?" (Demonstrate IH+IA thinking, research methodology, and metrics.)

Company & Culture Questions:

• "How does the 'IH + IA' philosophy resonate with your approach to product design?" (Connect to your experience and how you leverage both human insight and technology.)

• "Describe a situation where you demonstrated 'Protagonismo e Evolução' in your career." (Share an example of taking initiative, learning, and driving change.)

Portfolio Presentation Strategy:

• Start with the "Why": Begin each case study by clearly articulating the problem and the business/user context.

• Focus on Your Contribution: Clearly delineate your specific role and responsibilities within team projects.

• Showcase Your Process: Walk through your methodology, including research, ideation, prototyping, and iteration. Use visuals to support your explanations.

• Highlight Data & Impact: Quantify results wherever possible. Explain how data informed your decisions and how you measured the success of your solutions.

• Be Prepared for Deep Dives: Anticipate detailed questions about your decisions, trade-offs made, and alternative solutions considered.

• Connect to RD Station Conversas: Where possible, draw parallels between your past work and the challenges of designing for a multichannel customer conversation platform.

📝 Enhancement Note: Preparation should focus on articulating not just design skills, but also strategic thinking, data-driven decision-making, and alignment with RD Station's core values and methodologies. The portfolio is key for demonstrating practical application of these principles.

📌 Application Steps

To apply for this Product Designer Sênior position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 impactful case studies that best showcase your SaaS product design experience, particularly any relevant to customer service, multichannel communication, or AI-driven features. Ensure each case study clearly outlines the problem, your process, your solutions, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Product Design," "SaaS," "Figma," "UX," "Lean Methodology," "Data Analysis," and "Stakeholder Management." Emphasize your years of experience and specific achievements.

• Prepare for the Mindsight Test: Understand that this assessment evaluates your work style and cultural fit. Reflect on RD Station's core values (IH+IA, Protagonism, Responsible Results, Well-being, Plurality) and how they align with your professional approach.

• Research RD Station: Familiarize yourself with RD Station's products, their market position, and their company culture. Understand their mission and how RD Station Conversas fits into their ecosystem.

• Practice Articulating Your Process: Be ready to clearly explain your design methodologies, problem-solving approaches, and how you use data to inform decisions during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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