Brand Marketing Designer

📍 Job Overview

Job Title: Brand Marketing Designer

Company: Hybrid Promtions LLC (Brixton)

Location: Carlsbad, CA, US

Job Type: Full Time - Exempt

Category: Marketing & Creative Operations

Date Posted: 2026-05-04T20:02:00

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for translating brand strategy into compelling visual assets across all marketing and sales channels, ensuring a cohesive and impactful brand presence.

• The Brand Marketing Designer will be instrumental in developing creative solutions for digital campaigns, e-commerce platforms, and physical retail activations, demanding a keen eye for detail and brand consistency.

• It involves close collaboration with Creative Directors, marketing, sales, and e-commerce teams to manage the end-to-end creative process, from concept to final delivery.

• The position requires a "maker" mindset, emphasizing strong execution of design principles like typography, layout, and visual systems to elevate the brand's aesthetic.

📝 Enhancement Note: The job title "Brand Marketing Designer" and the description's focus on translating brand direction into assets across various channels (campaigns, e-commerce, retail) strongly indicate a role within Marketing Operations or Creative Operations, specifically focused on the execution and deployment of brand assets. The mention of "creative operations" and "creative workflows" further supports this categorization.

📈 Primary Responsibilities

• Digital Brand Design Execution: Develop and execute design assets for digital platforms including campaigns, paid media, email marketing, and website content, with a strong emphasis on typography, layout, and maintaining brand consistency.

• Retail and Trade Asset Creation: Design and produce physical marketing materials for retail environments such as store windows, Point-of-Purchase (POP) displays, and trade show booth graphics in partnership with the sales and wholesale teams.

• Creative Workflow Management: Maintain organized digital asset libraries, support efficient creative workflows, and ensure all deliverables are correctly prepared and formatted for both internal teams and external partners, contributing to overall creative operations efficiency.

• Campaign and Product Launch Support: Create and adapt a range of creative assets for product launches and marketing campaigns, ensuring timely and consistent rollout across all relevant channels in sync with marketing and e-commerce timelines.

• Photoshoot Support and Creative Contribution: Assist in the production of photoshoots from conceptualization through post-production, contributing creative ideas and visual references to enhance the overall quality of the team's creative output.

• Cross-Functional Collaboration: Work closely with the Creative Director, marketing, sales, and e-commerce departments to manage projects from brief to completion, ensuring speed, quality, and alignment with business objectives.

📝 Enhancement Note: The responsibilities listed are typical for a designer embedded within a marketing or brand team, focusing on tactical execution and operational support for creative initiatives. The emphasis on "creative operations" and "creative workflows" highlights the operational aspect of managing design assets and processes.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional graphic design experience, with a demonstrated ability to manage projects from concept to completion.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level command of Photoshop, Illustrator, and InDesign is essential for creating and manipulating a wide range of design assets.

• Strong Typographic and Layout Skills: A keen eye for detail in typography, composition, and layout to ensure visually appealing and brand-aligned designs.

• Visual Storytelling: Ability to translate brand narratives and campaign messages into compelling visual content across different media.

• Digital Design Expertise: Experience designing for digital touchpoints including web, social media, email, and paid advertising.

• Brand Consistency Management: Demonstrated ability to maintain and enforce brand guidelines across all creative outputs.

• Organizational Skills: Exceptional organizational skills for managing files, assets, and project workflows efficiently.

• Communication and Presentation: Ability to clearly articulate design concepts and present ideas to both internal teams and external stakeholders.

• Self-Motivation and Time Management: Ability to work independently, manage multiple deadlines, and prioritize tasks effectively in a fast-paced environment.

Preferred Skills:

• Video Editing: Experience with video editing software such as Final Cut Pro X (FCPX) or Adobe Premiere Pro is a significant advantage.

• Retail/POP Design: Experience designing for physical retail spaces, including POP displays and window graphics.

• E-commerce Design: Familiarity with design principles specific to e-commerce user experience and conversion optimization.

📝 Enhancement Note: The required skills are standard for a graphic designer. The "preferred skills" such as video editing and specific retail/e-commerce design experience are valuable additions that could enhance a candidate's profile, suggesting the company values a broad creative skillset within its design team. The experience requirement of "2-5 years" places this role at an early to mid-career level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Execution: Showcase a range of design projects executed across digital and physical mediums, highlighting proficiency in Adobe Creative Suite.

• Brand Consistency Examples: Include case studies or examples that clearly demonstrate how you've maintained or evolved brand identity and consistency across various campaigns and platforms.

• Visual Storytelling: Provide examples of how you've used design to effectively communicate a brand's message or tell a story for a product launch or campaign.

• Workflow and Organization: While not always explicit in a portfolio, be prepared to discuss your process for managing files, assets, and creative workflows to ensure efficiency and organization.

Process Documentation:

• Design Brief to Final Asset: Be ready to walk through your typical process for taking a design brief from initial concept through to final, production-ready assets, including any feedback loops or revisions.

• Asset Adaptation: Showcase instances where you've adapted a core creative concept across multiple channels and formats, demonstrating scalability and efficiency.

• Collaboration in Practice: Prepare to discuss how you collaborate with marketing, sales, or other cross-functional teams to ensure design outputs meet project requirements and deadlines.

📝 Enhancement Note: For a role like this, a portfolio is paramount. The emphasis should be on execution and a clear understanding of brand application across different channels, rather than purely conceptual work. Candidates should be prepared to articulate their process and how they ensure efficiency and brand integrity.

💵 Compensation & Benefits

Salary Range:

Benefits:

• As a full-time exempt employee, you are likely eligible for a comprehensive benefits package. While not explicitly detailed, typical benefits for such roles often include:
  • Health, Dental, and Vision Insurance: Medical coverage for employees and potentially dependents.
  • Paid Time Off (PTO): Including vacation days, sick leave, and paid holidays.
  • Retirement Savings Plan: Such as a 401(k) with potential company match.
  • Employee Discounts: On company products, common in retail/apparel industries.
  • Professional Development: Opportunities for training, workshops, or conferences.

Working Hours:

• This is a full-time role, typically requiring approximately 40 hours per week.

• The position is based in Carlsbad, CA, with an expectation of being onsite at least three days per week, indicating a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is specific. For benefits, standard offerings for full-time exempt positions in the US are inferred. The hybrid work arrangement is clearly stated with a minimum onsite expectation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Fashion, Lifestyle Brands. Hybrid Promtions LLC operates under the brand "Brixton," known for its heritage-inspired apparel and accessories.

Company Size: The provided URL and ADP as the hiring platform suggest a mid-sized to large organization, likely with established HR and recruitment processes. The company specialties further indicate a consumer-facing brand.

Founded: Brixton was founded in 2004, establishing it as a brand with over two decades of market presence, suggesting a stable and experienced company culture.

Team Structure:

• Creative Department: The designer will report to the Creative Director, indicating a hierarchical structure within the creative team.

• Cross-Functional Collaboration: The role involves close partnerships with Marketing, Sales, and E-commerce teams, suggesting a collaborative environment where design is integrated into broader business initiatives.

• Team Size: While not specified, the need for a dedicated Brand Marketing Designer implies a focused creative team that supports the company's marketing and sales efforts.

Methodology:

• Brand-Centric Approach: The company emphasizes translating brand direction into executed designs, indicating a focus on maintaining brand integrity and aesthetic across all touchpoints.

• Campaign and Launch Focus: A significant part of the role involves supporting product launches and marketing campaigns, suggesting a project-driven, deadline-oriented workflow.

• Detail-Oriented Execution: The description highlights the importance of "thoughtful, well-executed design" and "getting the details right," pointing to a culture that values precision and quality in creative output.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=b456748e-7836-4c81-a7b5-c52fa1f62888&ccId=9205140065547_2 (Note: This is the ADP job portal link, not the company's main website. The actual company website is likely hybridapparel.com or a Brixton-specific domain.)

📝 Enhancement Note: Information about Brixton's industry, founding date, and the role's collaborative nature provides context for the company culture and team dynamics. The emphasis on "maker" and "details" suggests a culture that values craftsmanship and execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer, suitable for individuals with 2-5 years of experience. It offers a foundational role within a brand's creative operations, focusing on execution and asset production.

Reporting Structure: The Brand Marketing Designer reports directly to the Creative Director, providing clear guidance and oversight. This structure allows for direct mentorship and development in brand strategy and design execution.

Operations Impact: The designer's work directly influences how the brand is perceived by consumers and partners across all channels. Successful execution of marketing campaigns, e-commerce assets, and retail displays contributes to brand recognition, customer engagement, and ultimately, sales performance.

Growth Opportunities:

• Senior Designer/Art Director Path: With consistent performance and development of skills in brand strategy and campaign conceptualization, there's potential to move into more senior design roles or even an Art Director position within the creative team.

• Specialization: Opportunities may arise to specialize in specific areas like digital campaign design, retail merchandising design, or even photography art direction, depending on business needs and individual interest.

• Cross-Functional Skill Development: Exposure to marketing, e-commerce, and sales teams can provide valuable insights into broader business functions, potentially leading to roles with more strategic marketing or brand management responsibilities.

• Video Editing Proficiency: Developing the preferred skill in video editing could open doors to roles involving motion graphics or more dynamic digital content creation.

📝 Enhancement Note: This role offers a solid foundation in brand marketing design within the apparel industry. Growth potential is tied to developing a strong portfolio and demonstrating strategic thinking beyond just execution, along with acquiring new, in-demand creative skills.

🌐 Work Environment

Office Type: This is a hybrid role, meaning a combination of remote work and in-office presence. The company expects employees to be onsite at least three days per week.

Office Location(s): The primary work location is the company's office in Carlsbad, California.

Workspace Context:

• Collaborative Hub: The Carlsbad office serves as a central point for creative collaboration, team meetings, and in-person brainstorming sessions, particularly for the design and marketing teams.

• Creative Resources: The office environment likely provides access to necessary design software, hardware, and potentially a creative studio space for photoshoots or asset production.

• Team Interaction: Being onsite three days a week ensures regular interaction with the Creative Director and other cross-functional team members, fostering team cohesion and efficient communication.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The hybrid schedule allows for some flexibility in managing work hours and location, balancing in-office collaboration with remote focus time.

📝 Enhancement Note: The hybrid nature of the role, with a specific onsite requirement, is a key aspect of the work environment. This setup aims to balance the benefits of in-person collaboration and team building with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios to assess basic qualifications and creative fit.

• Portfolio Review & Discussion: Candidates will be asked to present their portfolio, discussing key projects, design process, and how they approach brand consistency and execution. Expect questions about specific design choices, challenges faced, and problem-solving strategies.

• Skills Assessment/Creative Challenge: A practical design task or case study may be assigned to evaluate proficiency in Adobe Creative Suite, understanding of brand guidelines, and ability to meet project requirements under a deadline. This could involve creating a mock-up for a campaign or adapting an existing asset.

• Team/Culture Fit Interview: Interviews with the Creative Director and potentially other team members (marketing, sales) to assess collaboration style, communication skills, and alignment with the company's creative culture.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and finalize any compensation details.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your skills relevant to brand marketing, digital design, and ideally, fashion/lifestyle brands.

• Highlight Process: For each project, briefly explain the brief, your role, your design process (ideation, execution), and the outcome or impact. Emphasize how you ensured brand consistency and met objectives.

• Showcase Versatility: Include a mix of digital assets (campaigns, web banners, email) and, if applicable, retail/print collateral.

• Detail and Typography: Ensure your portfolio presentation itself is well-designed, with clean layouts and impeccable typography, reflecting your attention to detail.

• Be Prepared to Discuss: Know your projects inside and out. Be ready to articulate your rationale behind design decisions and discuss challenges and solutions.

Challenge Preparation:

• Understand the Brand: Thoroughly research Brixton's current brand aesthetic, target audience, and recent marketing campaigns.

• Focus on Execution: If given a task, prioritize clean execution, adherence to brand guidelines, and meeting the brief's requirements.

• Time Management: Practice working efficiently to complete design tasks within a given timeframe.

• Clear Presentation: Be ready to present your work clearly and concisely, explaining your thought process and design decisions.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should prepare to not only showcase their work but also to articulate their design process, problem-solving skills, and understanding of brand strategy within the context of a consumer brand.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and complex illustrations.
  • InDesign: Key for layout design, particularly for print materials, brochures, and multi-page documents.

• Video Editing Software (Preferred):

  • Final Cut Pro X (FCPX) or Adobe Premiere Pro: For potential video editing tasks related to campaigns or social content.

Analytics & Reporting: While not directly a design tool, understanding how design impacts performance metrics (e.g., click-through rates on digital ads, engagement on social media) is beneficial. Familiarity with analytics platforms like Google Analytics or social media insights dashboards can provide context for design effectiveness.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing campaigns are deployed through CRM or marketing automation platforms can provide context for asset requirements.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with video editing is a strong plus, indicating a broadening scope of digital content creation.

👥 Team Culture & Values

Operations Values:

• Creative Excellence & Craftsmanship: A deep appreciation for well-executed design, typography, and visual systems, reflecting the "maker" ethos.

• Brand Integrity: A commitment to upholding and enhancing the Brixton brand identity across all communications and touchpoints.

• Collaboration & Teamwork: The ability to work effectively with diverse teams (Creative, Marketing, Sales, E-commerce) to achieve shared goals.

• Detail Orientation: A meticulous approach to design and asset management, ensuring accuracy and quality in all deliverables.

• Adaptability & Speed: The capacity to respond quickly to changing project needs and deadlines in a dynamic retail and marketing environment.

Collaboration Style:

• Integrated Design Process: Design is not an isolated function but is integrated into broader marketing and sales strategies, requiring close partnership and communication.

• Feedback and Iteration: A culture that encourages constructive feedback and iterative design processes to refine creative outputs.

• Shared Ownership: Team members are encouraged to take ownership of projects and contribute ideas that elevate the brand's creative output.

📝 Enhancement Note: The company culture appears to value strong design execution, brand consistency, and collaborative teamwork. The "maker" mentality suggests a hands-on, quality-focused approach to creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Effectively translating creative ideas while strictly adhering to established brand standards and ensuring consistency across diverse applications.

• Managing Multiple Project Deadlines: Juggling numerous design requests from different departments (marketing, sales, e-commerce) with varying priorities and deadlines.

• Adapting to Evolving Trends: Staying current with design trends and digital marketing best practices while ensuring they align with the heritage-inspired Brixton brand.

• Cross-Functional Communication: Effectively communicating design rationale and technical specifications to non-design stakeholders to ensure project alignment and smooth execution.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in specific design software or explore new creative tools and techniques.

• Brand Strategy Immersion: Learning how design directly supports broader marketing and business objectives by working closely with senior creative and marketing leaders.

• Industry Exposure: Gaining experience in the fast-paced apparel and lifestyle brand sector, understanding consumer behavior and market dynamics.

• Video & Motion Graphics: Developing skills in video editing and motion graphics can significantly expand creative capabilities and career options.

📝 Enhancement Note: The challenges are typical for a designer in a dynamic consumer brand environment. Growth opportunities are tied to skill expansion and understanding the strategic impact of design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final asset delivery. How do you ensure brand consistency throughout?"

• "How do you approach balancing creative innovation with strict brand guidelines? Can you provide an example?"

• "Walk me through a project where you had to collaborate closely with marketing or sales teams. What were the challenges, and how did you overcome them?"

Company & Culture Questions:

• "What appeals to you about the Brixton brand and our aesthetic? How do you see your design style fitting in?"

• "How do you stay updated on design trends, particularly within the fashion and lifestyle industries?"

• "Describe your ideal team environment and how you contribute to a collaborative culture."

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around the narrative of your projects, highlighting the problem, your solution, and the outcome.

• Focus on Relevance: Emphasize projects that align with Brixton's brand (apparel, lifestyle) and the role's responsibilities (digital campaigns, retail assets).

• Showcase Process: Be prepared to discuss your design process for each piece, including your rationale for color choices, typography, layout, and any problem-solving steps.

• Quantify Impact (if possible): If you have data on how your designs performed (e.g., increased engagement, click-through rates), be ready to share it.

• Professionalism: Present with confidence, clarity, and enthusiasm. Ensure your slides are clean, well-designed, and easy to follow.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand application, design process, collaboration, and an appreciation for the Brixton brand. The portfolio is the central piece, so candidates must be adept at discussing its contents.

📌 Application Steps

To apply for this Brand Marketing Designer position:

• Submit your application through the ADP portal link provided.

• Tailor your Resume: Highlight your 2-5 years of graphic design experience, emphasizing skills in Adobe Creative Suite, typography, layout, digital design, and any experience with fashion, accessories, or lifestyle brands. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest, most relevant design projects. Ensure it showcases your ability to execute brand marketing assets across digital and potentially retail channels. Be prepared to discuss your process and rationale for each piece during an interview.

• Prepare for a Design Challenge: Anticipate a practical design task or case study that will assess your skills and ability to adhere to brand guidelines under a deadline. Research Brixton's current brand aesthetic thoroughly.

• Research the Brand: Familiarize yourself with Brixton's history, mission, target audience, and recent marketing campaigns. Understand their aesthetic and how your design approach aligns with it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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