Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Panorama Education

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Brand Management

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the elevation of Panorama Education's brand identity and visual storytelling to resonate with K-12 district leaders and educators.

• Develop and execute high-impact creative designs for marketing campaigns across diverse digital and print channels, ensuring brand consistency.

• Manage end-to-end creative production for a variety of assets, including thought leadership reports, executive presentations, and event materials.

• Contribute to deepening audience engagement through motion design and light animation for key brand moments and campaigns.

• Collaborate closely with Brand, Demand Generation, and Product Marketing teams to deliver cohesive and effective design solutions.

📝 Enhancement Note: While the job title is "Brand Designer," the responsibilities and required skills strongly indicate a need for proficiency in marketing operations and campaign execution from a design perspective, particularly within a B2B SaaS context. The role bridges creative design with marketing strategy and execution.

📈 Primary Responsibilities

• Conceptualize, design, and deliver impactful creative assets for marketing campaigns across digital, social, paid media, and print channels.

• Own the complete production cycle for creative deliverables, including thought leadership presentations, executive decks, customer meeting visuals, gated content, research reports, social media graphics, paid media ads, print collateral, event visuals, and promotional materials.

• Integrate motion design and light animation into campaigns, product launches, and significant brand moments to enhance storytelling and audience engagement.

• Maintain, refine, and enforce Panorama’s visual brand guidelines, ensuring consistency across all touchpoints and enabling other company teams to apply them effectively.

• Proactively manage multiple design projects from ideation to completion in a fast-paced environment, consistently meeting deadlines and upholding high-quality standards.

• Partner with Brand, Demand Generation, and Product Marketing teams to create cohesive design solutions that clearly communicate the value of Panorama's brand and products.

• Leverage data-driven insights to iterate on design performance, particularly for social and display assets, to optimize engagement and effectiveness.

• Stay abreast of industry trends, proactively suggesting new ideas and best practices to improve design efficiencies and maintain a fresh, relevant visual brand.

• Experiment with emerging creative tools, including AI, to enhance brand presentation across mediums, scale creative output, and build robust brand systems for organizational consistency.

📝 Enhancement Note: The emphasis on "end-to-end production," "marketing campaigns," and "data-driven insights to iterate on design performance" points to a need for operational efficiency and a results-oriented approach beyond pure creative aesthetics.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility.

Experience: 3+ years of experience in design roles, ideally within B2B SaaS marketing or agency environments, with a proven track record of multi-channel campaign design.

Required Skills:

• Demonstrated ability to design cohesive, compelling creative campaigns across various digital and print channels.

• Excellent visual design skills with proven capabilities in presentation design, performance creative, social media graphics, motion design, and print collateral.

• Proficiency in generating original design ideas and translating them into effective creative solutions that align with marketing and business objectives.

• Strong ability to articulate design concepts and solutions clearly to internal stakeholders and incorporate constructive feedback effectively.

• Capacity to work independently while simultaneously managing multiple projects and requests from various stakeholders.

• Excellent project management skills, with a strong emphasis on organization and time management.

• Experience utilizing performance data and insights to inform and optimize creative decisions.

• High proficiency in design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and Google Suite.

• Familiarity with marketing automation tools, specifically HubSpot.

Preferred Skills:

• Bonus points for web design experience.

• Experience in the K-12 education technology sector.

• Background in developing and managing comprehensive brand systems.

📝 Enhancement Note: The requirement for proficiency in specific tools like Adobe Creative Suite, Figma, and HubSpot, along with AI tools, highlights the technical operational demands of this role. The emphasis on "data-driven insights" and "performance creative" suggests that a candidate's ability to measure and iterate on design impact is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of previous work that demonstrates the ability to design cohesive, compelling creative campaigns across multiple channels (digital, print, social, presentations).

• Specific examples of presentation design, performance creative for paid media/social, and motion graphics.

• Case studies or examples that illustrate how design decisions were informed by marketing objectives and audience insights.

• Examples of maintaining and applying brand guidelines consistently across different assets.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to discuss their design process, including:

  • Workflow for managing projects from brief to final delivery.

  • Methods for collaborating with cross-functional teams (e.g., Brand, Demand Gen, Product Marketing).

  • Strategies for incorporating feedback and iterating on designs.

  • How they ensure brand consistency across all outputs.

  • Their approach to using data to inform design improvements.

📝 Enhancement Note: The explicit request for a portfolio that showcases "cohesive, compelling creative campaigns across channels" and "performance creative" implies that candidates should be ready to demonstrate not just aesthetic skill but also an understanding of how their designs contribute to marketing goals and operational efficiency.

💵 Compensation & Benefits

Salary Range: $75,600 - $100,800 USD Annually.

Explanation: This range is provided directly by the employer and aligns with mid-level Brand Designer roles in the US B2B SaaS market, considering experience, responsibilities, and the fully remote nature of the position.

Benefits:

• Financial:

  • Annual bonuses or commission awards.
  • Equity awards.
  • 401K with an employer match.

• Health & Wellness:

  • Health, dental, and vision insurance.
  • Life insurance, short-term, and long-term disability coverage.
  • Flexible spending account for healthcare and dependent care.
  • Wellness Reimbursement.

• Work-Life:

  • Work from Home Reimbursement.
  • Flexible vacation policy.
  • Parental leave program.

• Tools & Resources:

  • Company Issued Laptop. Working Hours: 40 hours per week is the standard expectation for a full-time role, with flexibility often inherent in remote positions, allowing for effective project management and collaboration across time zones.

📝 Enhancement Note: The comprehensive benefits package, including financial incentives like bonuses and equity, alongside robust health and wellness offerings and remote work support, indicates a company that values employee well-being and invests in its talent, important considerations for operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (EdTech/SaaS) - Panorama Education operates within the K-12 education technology sector, providing a platform for student insight and action. This industry is characterized by a mission-driven focus on improving educational outcomes through data and technology.

Company Size: Panorama Education is a significant player in the EdTech space, indicated by supporting 15 million students in 2,000 districts nationwide. The company size is likely mid-to-large, suggesting established processes but also room for individual impact.

Founded: The founding date is not provided, but the company's scale suggests it has been operating for several years, indicating a degree of maturity and established operational frameworks.

Team Structure:

• The Brand Designer will work within the Marketing team, collaborating closely with Brand, Demand Generation, and Product Marketing specialists.

• This implies a cross-functional team structure common in SaaS companies, where design is integrated into broader marketing initiatives.

Methodology:

• Data-Driven Insights: The role emphasizes using data to inform creative decisions, suggesting a culture that values measurable impact and continuous improvement.

• Collaboration: Close collaboration with various marketing functions is key, indicating a team-oriented approach to achieving marketing goals.

• Innovation & Efficiency: The encouragement to experiment with AI tools and suggest new ideas points to a culture that values forward-thinking and operational efficiency.

Company Website: https://panoramaed.com/

📝 Enhancement Note: Panorama Education's mission-driven nature in the EdTech sector is a significant cultural aspect. For operations professionals, this means work is tied to tangible educational impact, often requiring a blend of analytical rigor and a passion for the mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the design and marketing operations spectrum. It requires significant independent contribution and project ownership, moving beyond junior support to strategic execution of brand initiatives.

Reporting Structure: The Brand Designer will report into a marketing leadership role, likely a Marketing Manager, Director, or VP. They will collaborate extensively with peers in Brand, Demand Generation, and Product Marketing.

Operations Impact: The Brand Designer's work directly influences Panorama's market perception, lead generation efforts through compelling campaign assets, and internal brand consistency. Their designs are critical tools for sales enablement, customer engagement, and thought leadership, all of which drive business growth and operational efficiency in marketing and sales.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as motion graphics, advanced presentation design, or performance creative optimization.

• Leadership Potential: As experience grows, there may be opportunities to lead design aspects of major campaigns, mentor junior designers, or transition into a Brand Manager or Design Lead role.

• Cross-Functional Exposure: Working across multiple marketing disciplines provides a broad understanding of SaaS marketing operations, potentially opening doors to roles in campaign management, content strategy, or product marketing.

• Industry Expertise: Developing specialized knowledge in the EdTech industry can lead to career advancements within mission-driven technology companies.

📝 Enhancement Note: The role offers clear paths for growth by developing specialized design skills, gaining exposure to broader marketing operations, and contributing to the strategic visual direction of a growing SaaS company in a meaningful sector.

🌐 Work Environment

Office Type: This is a fully remote position, meaning the "work environment" is primarily the candidate's home office. However, it implies a need for self-discipline and effective virtual collaboration tools.

Office Location(s): The role is open to candidates located anywhere within the United States. This broad remote scope allows for a diverse talent pool and flexibility for the employee.

Workspace Context:

• Remote Collaboration: The environment requires strong reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, Google Workspace) for communication and project sharing.

• Independent Work: Candidates must be comfortable working autonomously, managing their own time and workflow effectively without direct physical supervision.

• Technology Access: Employees are provided with a company-issued laptop, ensuring they have the necessary hardware to perform their duties effectively within their remote setup.

Work Schedule: The standard expectation is 40 hours per week. While remote work often offers flexibility in when work is done, core collaboration hours may apply for team meetings and cross-functional syncs. The ability to manage tasks efficiently is paramount.

📝 Enhancement Note: The fully remote nature requires candidates to demonstrate strong self-management, excellent digital communication skills, and the ability to create a productive home office environment conducive to detailed design work and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application materials, focusing on resume and portfolio link to assess basic qualifications and experience.

• Portfolio Review & Design Challenge: A key stage will involve presenting a portfolio and potentially a specific design challenge. This assesses creative skills, problem-solving abilities, and understanding of brand strategy.

• Hiring Manager Interview: Discussion about experience, approach to design, collaboration style, and fit with the marketing team.

• Cross-Functional Interviews: Interviews with peers or stakeholders from Brand, Demand Gen, or Product Marketing to evaluate collaboration and communication skills.

• Final Interview: Potentially with a senior marketing leader to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the required skills: multi-channel campaigns, presentation design, motion graphics, and data-informed design.

• Showcase Process: For key projects, briefly outline the brief, your approach, challenges, solutions, and the results (if measurable). This demonstrates operational thinking.

• Highlight Brand Consistency: Include examples that show how you've applied brand guidelines effectively.

• Demonstrate Tool Proficiency: Ensure your portfolio reflects strong command of Adobe Creative Suite, Figma, and ideally, motion graphics tools.

• Prepare for Presentation: Be ready to walk through selected projects, articulating your design rationale, creative choices, and how your work meets business objectives.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly understand the objectives, target audience, and any constraints.

• Think Operationally: Consider how your design solution supports marketing goals, fits within brand guidelines, and is feasible for production.

• Practice Presentation: Rehearse presenting your solution, focusing on clarity, conciseness, and justifying your design decisions.

📝 Enhancement Note: The emphasis on a portfolio showcasing "cohesive, compelling creative campaigns across channels" and "performance creative" means candidates should prepare to discuss the strategic intent and measurable impact of their design work, not just the visual outcome.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Essential for creating a wide range of marketing collateral.

• UI/UX & Collaboration: Figma - Crucial for collaborative design workflows, prototyping, and handoff to development/marketing teams.

• Productivity Suite: Google Suite (Docs, Sheets, Slides) - Standard for document creation, collaboration, and presentations.

• AI Design Tools: Experimentation and application of AI tools for enhanced efficiency, ideation, and creative output.

Analytics & Reporting:

• While not a primary analytical role, the Brand Designer is expected to use "data-driven insights to iterate on design performance." This implies familiarity with:
  • Social media analytics platforms.
  • Digital advertising performance dashboards (e.g., for paid social/display).

CRM & Automation:

• Marketing Automation: HubSpot - Proficiency is required, suggesting the designer will create assets within or for use in HubSpot campaigns (e.g., landing pages, email graphics, social posts).

• Integration: While not explicitly listed, understanding how design assets integrate into broader marketing technology stacks (e.g., CMS, DAM systems) is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Google Suite, HubSpot, and AI tools signifies the core technology stack. Proficiency in these, especially Figma for collaborative workflows and HubSpot for campaign integration, is critical for operational effectiveness in this role.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's mission of improving K-12 education through technology. This means design work should align with and support educational outcomes.

• Data-Informed: A culture that relies on data to make decisions, including how design impacts engagement and marketing effectiveness.

• Collaborative Excellence: A focus on working effectively with cross-functional teams to achieve shared goals.

• Innovation & Adaptability: Embracing new tools and methodologies (like AI) to drive efficiency and maintain a fresh brand presence.

• Quality & Consistency: Upholding high standards for visual output and ensuring brand integrity across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer will work closely with Brand, Demand Generation, and Product Marketing, requiring strong communication and ability to translate diverse needs into cohesive visual strategies.

• Feedback-Oriented: The role involves presenting concepts and incorporating constructive feedback, suggesting a culture that values iterative design processes.

• Knowledge Sharing: Proactively suggesting new ideas and best practices indicates a culture that encourages continuous learning and sharing of expertise to improve team performance and efficiency.

📝 Enhancement Note: The blend of a mission-driven purpose with a data-informed, collaborative, and innovative approach is characteristic of successful modern marketing teams, especially in the SaaS sector. Candidates should demonstrate how their operational design skills align with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring designs are both aesthetically compelling and strategically effective in driving marketing KPIs and aligning with business goals.

• Maintaining Brand Consistency Across a Growing Organization: As Panorama scales, ensuring all teams adhere to brand guidelines and that visual communication remains unified.

• Adapting to Evolving Marketing Technologies: Staying current with new design tools, AI advancements, and marketing automation features to maximize efficiency and impact.

• Remote Collaboration Effectiveness: Building strong working relationships and ensuring clear communication and alignment with team members spread across different locations.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master motion graphics, interactive design, or specialized areas within brand development.

• Marketing Operations Acumen: Deepening understanding of how design integrates with demand generation, product marketing, and sales enablement strategies.

• AI Tool Proficiency: Becoming an early adopter and expert in leveraging AI for creative workflows, offering a competitive edge.

• Industry Expertise: Gaining specialized knowledge within the EdTech sector, which can be valuable for future roles in mission-driven technology companies.

• Project Leadership: Taking ownership of larger, more complex design projects, potentially leading to future leadership opportunities within the design or marketing function.

📝 Enhancement Note: The challenges presented are common in dynamic, fast-growing SaaS companies. Addressing these proactively by highlighting adaptable skill sets and a commitment to continuous learning will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual campaign from initial concept to final execution, particularly for a B2B SaaS audience." (Focus on workflow, stakeholder collaboration, and data integration).

• "How do you ensure brand consistency across various marketing channels and for different internal stakeholders?" (Highlight your approach to brand guidelines and communication).

• "Walk us through a time you used data or performance metrics to inform and improve a design. What was the outcome?" (Prepare a specific case study demonstrating data-driven design iteration).

Company & Culture Questions:

• "What do you know about Panorama Education and our mission?" (Research the company's impact on K-12 education).

• "How do you see your design skills contributing to our goal of helping educators understand and act on student needs?" (Connect your role to the company's mission).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your solution, your process, and the results. Quantify impact where possible.

• Showcase Versatility: Highlight a range of work demonstrating your ability across digital, print, social, and motion graphics.

• Emphasize B2B SaaS: Select projects most relevant to a B2B SaaS context, demonstrating an understanding of this audience.

• Highlight Tool Usage: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, and AI tools.

• Address Design Challenges: Be ready to discuss how you overcame creative or technical hurdles in your projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational efficiency, strategic thinking, and a clear understanding of how design contributes to marketing and business objectives within a mission-driven SaaS environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Optimize your resume to highlight experience with B2B SaaS marketing, multi-channel campaign design, specific tools (Adobe Creative Suite, Figma, HubSpot, AI), and project management. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features cohesive campaigns, presentation design, performance creative, and motion graphics. Select 3-5 key projects that best demonstrate your skills and align with the job requirements. Be ready to discuss your process and impact.

• Prepare Your Narrative: Practice articulating your design process, your approach to brand consistency, how you use data, and your experience with collaboration and remote work.

• Research Panorama Education: Understand their mission, target audience (K-12 districts), and recent marketing efforts. This will help you tailor your application and speak knowledgeably during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.