Brand Creative Designer

📍 Job Overview

Job Title: Brand Creative Designer

Company: ShopBack

Location: Kuala Lumpur, Malaysia

Job Type: Full-time

Category: Marketing & Design

Date Posted: 2026-02-27

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drives brand system excellence and messaging consistency across 13 markets within the Regional Marketing team.

• Acts as a brand steward and creative driver, shaping scalable brand frameworks and delivering high-impact campaigns.

• Translates brand strategy into visual systems and integrated campaign platforms, ensuring commercial impact.

• Develops and refines brand guidelines, elevating design standards across diverse touchpoints.

📝 Enhancement Note: This role sits within the Regional Marketing team, focusing on centralizing brand and narrative capabilities. The emphasis on "high-ownership" and acting as "both a brand steward and creative driver" indicates a need for a proactive individual who can independently manage and evolve brand assets while also contributing hands-on creative execution. The mention of 13 markets highlights the need for adaptability and understanding of diverse audiences.

📈 Primary Responsibilities

• Translate overarching brand strategy into scalable visual systems and integrated campaign platforms.

• Develop, refine, and meticulously maintain comprehensive brand guidelines that are effective across ShopBack's 13 diverse markets.

• Elevate design and visual standards across all touchpoints through expert application of typography, layout, color systems, and visual hierarchy.

• Safeguard and thoughtfully evolve ShopBack's brand identity while enabling necessary market-specific flexibility.

• Craft strong, insight-led brand copy and narrative frameworks that clearly articulate the company's unique value proposition.

• Build robust messaging systems that effectively align regional strategic direction with local market nuances.

• Ensure consistent and compelling tone of voice across all campaigns, product launches, and strategic growth initiatives.

• Develop visually compelling assets for integrated marketing campaigns across a variety of channels.

• Partner closely with Growth teams to deliver performance-driven creative that effectively balances bold storytelling with measurable business outcomes.

• Collaborate closely with Growth, Product, Commercial, and Local Market teams to ensure creative strategies align seamlessly with overarching business priorities.

• Confidently present and articulate creative rationale to cross-functional stakeholders, influencing decisions through clarity and strategic thinking.

• Deliver high-quality creative outputs at speed, maintaining exceptional attention to detail.

• Build and implement repeatable systems that increase creative velocity without compromising brand integrity.

• Push creative boundaries and explore innovative design solutions while maintaining core brand coherence.

• Leverage AI-powered tools to enhance ideation, production workflows, and creative experimentation.

📝 Enhancement Note: The responsibilities clearly indicate a dual role requiring both strategic brand development and hands-on creative execution. The emphasis on "performance-driven creative" and "measurable outcomes" suggests the need for a designer who understands marketing objectives and can contribute to conversion optimization. The requirement to "build repeatable systems" points to a need for process-oriented thinking to ensure scalability and efficiency across multiple markets.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role.

Experience: Minimum 2-3 years of relevant design experience, ideally within a fast-paced e-commerce, technology, or agency environment.

Required Skills:

• Proven ability in Brand Stewardship and Visual Leadership.

• Expertise in Brand System Design and the development of comprehensive Brand Guidelines.

• Strong understanding and application of visual fundamentals: typography, layout, color theory, and visual hierarchy.

• Demonstrated skill in crafting compelling narrative brand copy and developing messaging frameworks.

• Experience in developing integrated, commercially-driven marketing campaigns.

• Proven ability to present and confidently defend creative rationale to diverse cross-functional stakeholders.

• High attention to detail, with the capacity to thrive in a fast-paced growth environment.

• Ability to balance bold, innovative creative thinking with disciplined brand consistency.

Preferred Skills:

• Experience across both offline (e.g., OOH) and digital channels (e.g., social media, paid media, CRM, app/web).

• Familiarity with AI-powered creative tools to enhance productivity and experimentation.

• Proficiency in additional languages to support regional storytelling and messaging.

• Experience working in a multinational e-commerce or tech company.

📝 Enhancement Note: The "Essential to Succeed" section clearly outlines the core requirements. The "Nice to Have" section provides valuable insights into areas that would make a candidate stand out, particularly AI tool proficiency and multilingual capabilities, reflecting modern creative demands and ShopBack's regional presence. The experience level suggests a mid-level designer ready for more ownership and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 years of design work, with a strong emphasis on brand system development and campaign execution.

• Include case studies demonstrating the translation of brand strategy into visual systems and integrated campaign platforms.

• Highlight examples of developed brand guidelines and how they were applied across different markets or touchpoints.

• Present work that exhibits strong typography, layout, color systems, and visual hierarchy.

• Feature projects that demonstrate narrative brand copywriting and messaging framework development.

• Include examples of commercially-driven campaigns with a focus on performance and measurable outcomes.

Process Documentation:

• Examples of how you have developed and maintained repeatable systems to increase creative velocity.

• Demonstrations of how you have balanced brand integrity with market-specific flexibility in your past roles.

• Case studies illustrating collaboration with Growth, Product, or Commercial teams to align creative with business priorities.

• Evidence of experience in leveraging AI-powered tools for creative ideation or production.

📝 Enhancement Note: For a Brand Creative Designer role, the portfolio is paramount. It needs to clearly demonstrate the candidate's ability to not only create aesthetically pleasing designs but also to build and manage cohesive brand systems, craft compelling narratives, and contribute to commercial objectives. The emphasis on "repeatable systems" and "market flexibility" suggests a need for portfolios that showcase scalability and adaptability.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Creative Designer with 2-5 years of experience in Kuala Lumpur, Malaysia, the estimated salary range is approximately MYR 5,000 to MYR 8,000 per month. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Career progression paths and opportunities for increased responsibility and challenge.

• Competitive compensation, with performance-based adjustments.

• Work-From-Anywhere benefit, offering flexibility in work location.

• Collaborative and candid company culture with a strong emphasis on feedback and growth.

• Opportunity to be part of a global-scaling team in the e-commerce/tech sector.

• Standard benefits typically include health insurance, annual leave, and potential performance bonuses.

Working Hours: The role is listed as full-time, implying a standard 40-hour work week, Monday to Friday. However, the "Work-From-Anywhere" benefit suggests flexibility in where these hours are worked, though the core expectation is likely adherence to standard business hours for collaboration and team synchronization.

📝 Enhancement Note: Salary estimation for Kuala Lumpur, Malaysia, is based on research of similar roles on local job boards and global salary aggregators, considering the experience level (2-5 years) and industry (e-commerce/tech). Benefits are derived directly from the provided text, with common industry benefits added as likely inclusions. The "Work-From-Anywhere" benefit is a significant perk that implies a focus on output rather than strict location adherence for the core working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Fintech (specifically cashback and rewards platform).

Company Size: ShopBack is a significant player, serving over 50 million users across 13 markets and partnering with 20,000+ merchants, indicating a large, established, and rapidly growing organization. The number of employees is likely in the hundreds, if not over a thousand, given its international reach.

Founded: 2014, indicating a company with a decade of experience and a proven track record, evolving from a startup to a significant market player.

Team Structure:

• The role is part of the Regional Marketing team, suggesting a centralized function that supports multiple markets.

• This team likely comprises specialists in brand, content, performance marketing, and potentially product marketing.

Methodology:

• Data-Driven Creativity: The role emphasizes "performance-driven creative" and "measurable outcomes," suggesting that data analysis and insights inform creative decisions.

• Scalable Systems: A focus on building "scalable brand frameworks" and "repeatable systems" indicates a methodical approach to design and campaign execution.

• Agile Execution: The mention of "high-quality creative at speed" and a "fast-paced growth environment" points to an agile and iterative methodology.

• Collaborative Innovation: The role requires pushing "creative boundaries" while working closely with various departments, fostering a culture of collaborative innovation.

Company Website: https://www.shopback.com/

📝 Enhancement Note: ShopBack's origin story highlights innovation and a mission to reimagine brand-consumer connections. This foundational ethos likely permeates the company culture, promoting forward-thinking and value-driven work. The scale of operations (13 markets, 50M+ users) implies a sophisticated marketing infrastructure and a need for standardized yet adaptable brand strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Brand Creative Designer role. It requires a solid foundation of 2-3 years of experience but offers significant ownership and the opportunity to influence brand strategy and execution on a regional scale. It's a step beyond junior design roles, involving more strategic thinking and cross-functional leadership.

Reporting Structure: The designer will be part of the Regional Marketing team. They will likely report to a Brand Manager, Head of Brand, or Creative Director within that team. Close collaboration with Growth, Product, and Commercial teams is expected, indicating a highly integrated workflow.

Operations Impact: The Brand Creative Designer plays a crucial role in shaping ShopBack's public image and driving commercial success. By ensuring brand consistency, crafting compelling narratives, and developing performance-driven creative, this role directly impacts customer acquisition, engagement, and loyalty across 13 markets. The effectiveness of marketing campaigns and the overall brand perception are heavily influenced by the quality and strategic alignment of the creative output.

Growth Opportunities:

• Brand Strategy Leadership: Potential to grow into a senior brand designer, brand manager, or lead creative roles, taking on more strategic responsibility for brand direction and execution.

• Specialization: Opportunity to deepen expertise in specific areas such as digital campaign strategy, performance creative optimization, or AI-driven design innovation.

• Cross-Functional Expertise: Develop a broader understanding of e-commerce, product development, and commercial strategies through close collaboration, opening doors to roles in integrated marketing or brand management.

• Global Exposure: Gain invaluable experience working across multiple diverse markets, enhancing adaptability and understanding of international marketing nuances.

📝 Enhancement Note: The emphasis on "shaping scalable brand frameworks" and "delivering high-impact campaigns that fuel growth" indicates that this role is positioned for impact and offers clear pathways for career advancement within the marketing and creative functions of a rapidly expanding e-commerce company. The "Work-From-Anywhere" benefit can also be framed as an opportunity for personal growth and work-life integration.

🌐 Work Environment

Office Type: While the "Work-From-Anywhere" benefit is highlighted, the role is based in Kuala Lumpur, Malaysia, and is listed as "On-site." This suggests a hybrid or flexible office-based environment where employees can choose to work from the office, potentially on a schedule determined by team needs and individual preference. The office likely fosters collaboration and provides the necessary infrastructure for creative work.

Office Location(s): Kuala Lumpur, Malaysia. Specific office address details are not provided but would be expected to be a modern, collaborative workspace typical of a thriving tech company.

Workspace Context:

• Collaborative Hub: The office environment likely serves as a hub for brainstorming, team meetings, and cross-functional collaboration, essential for aligning creative with business objectives.

• Creative Resources: Access to necessary design software, hardware, and potentially specialized creative tools would be expected in an office setting.

• Team Interaction: Opportunities for face-to-face interaction with colleagues in Marketing, Growth, Product, and Commercial teams to foster strong working relationships and facilitate agile decision-making.

Work Schedule: The role is full-time, typically implying a 40-hour work week. The "Work-From-Anywhere" benefit suggests flexibility in terms of location, but core working hours for team synchronization and collaboration would still be expected, likely aligning with standard business hours in Kuala Lumpur (Asia/Kuala_Lumpur timezone).

📝 Enhancement Note: The interplay between "On-site" location and "Work-From-Anywhere" benefit suggests a modern, flexible work policy. Candidates should inquire about the expected office presence and how "Work-From-Anywhere" is practically implemented. The emphasis on collaboration implies that while remote work is possible, opportunities for in-person interaction are valued and likely facilitated.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter will review applications to assess basic qualifications, experience, and alignment with the role's core requirements.

2. Portfolio & Skills Assessment: Candidates will likely be asked to submit a portfolio and may undergo a creative challenge or assessment designed to evaluate their design skills, brand stewardship capabilities, and copywriting abilities. This could involve creating assets based on a brief or refining existing brand elements.

3. Hiring Manager/Team Interview: An interview with the hiring manager and potentially key team members (e.g., Brand Manager, Marketing Lead). This will delve deeper into experience, strategic thinking, problem-solving skills, and cultural fit. Be prepared to discuss your portfolio in detail.

4. Cross-Functional Stakeholder Interview: An interview with stakeholders from Growth, Product, or Commercial teams to assess collaboration skills, ability to understand business needs, and confidence in presenting creative rationale.

5. Final Interview/Offer: A final discussion, potentially with a senior leader, leading to a job offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase brand system design, integrated campaign development, and narrative copywriting. Prioritize work relevant to e-commerce or fast-paced environments.

• Tell a Story: For each project, clearly articulate the problem you were solving, your strategic approach, your role, the creative process, and the measurable impact or outcome. Use the STAR method (Situation, Task, Action, Result).

• Highlight Brand Stewardship: Demonstrate how you've developed or maintained brand guidelines, ensuring consistency and adaptability across different contexts.

• Showcase Commercial Acumen: Include examples where your creative work directly contributed to business goals, such as improved engagement, conversion rates, or brand perception.

• Visual Clarity & Professionalism: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Provide high-quality mockups and clear descriptions.

• Prepare for Presentation: Be ready to walk through your portfolio, articulate your design decisions, and answer questions about your process and collaboration style.

Challenge Preparation:

• Understand the Brief: If a creative challenge is provided, thoroughly analyze the brief, identify key objectives, target audience, and any constraints.

• Brand Alignment: Focus on aligning your creative output with ShopBack's brand identity, tone of voice, and commercial goals.

• Efficiency & Scalability: Consider how your proposed solutions can be executed efficiently and scaled across multiple markets, reflecting the role's requirements.

• AI Integration: If applicable, consider how AI tools could be used to enhance your proposed solution or its execution.

• Presentation Skills: Practice presenting your work concisely and persuasively, focusing on strategic rationale and impact.

📝 Enhancement Note: The interview process is structured to assess a candidate's creative talent, strategic thinking, collaboration skills, and ability to deliver results in a dynamic environment. The portfolio review is a critical component, requiring candidates to demonstrate not just design ability but also strategic brand management and commercial understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Figma or Sketch are also highly likely for UI/UX and collaborative design work.

• Prototyping Tools: Tools like Figma, Adobe XD, or InVision may be used for interactive mockups and prototyping.

• Presentation Software: PowerPoint, Google Slides, Keynote for articulating creative rationale and presenting campaign concepts.

Analytics & Reporting:

• Analytics Platforms: While not directly a designer's primary tool, familiarity with data from platforms like Google Analytics, or internal ShopBack analytics dashboards, would be beneficial for understanding campaign performance.

• Performance Tracking: Understanding how creative assets perform in paid media, social media, and CRM channels.

CRM & Automation:

• Marketing Automation: Familiarity with how creative assets are deployed through CRM or marketing automation platforms (e.g., Mailchimp, HubSpot, or more enterprise solutions) would be advantageous.

• Project Management Tools: Tools like Asana, Trello, Jira, or Monday.com are likely used for managing creative projects and workflows.

Emerging Technologies:

• AI-Powered Creative Tools: Proficiency or familiarity with AI tools for ideation, content generation, image editing, or workflow enhancement (e.g., Midjourney, DALL-E, Adobe Firefly, or similar).

📝 Enhancement Note: The technology stack for a Brand Creative Designer is focused on creative execution and collaboration. Proficiency in industry-standard design tools is a must. Familiarity with how creative assets integrate into marketing automation, analytics, and project management systems is crucial for effective cross-functional work. The explicit mention of AI tools indicates a forward-looking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Grit: Tackling challenges head-on and working collaboratively to solve problems and achieve success. This means being resilient in a fast-paced environment and committed to seeing projects through.

• Hunger: Valuing hard work and possessing relentless drive. This translates to a proactive attitude, a willingness to go the extra mile, and a strong work ethic.

• Speed: Moving fast with a bias for action to deliver maximum impact. This emphasizes agility, efficiency, and the ability to make quick, informed decisions.

• Impact: Focusing on results and aiming for the best possible outcomes and timelines. This requires a results-oriented mindset and a clear understanding of how creative work contributes to business objectives.

• Growth: Embracing a growth mindset, constantly striving to learn, improve, and excel. This means being open to feedback, seeking new knowledge, and continuously developing skills.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Growth, Product, Commercial, and Local Market teams, necessitating strong communication and the ability to integrate creative vision with diverse business needs.

• Feedback Exchange: A "candid, open, and collaborative culture where feedback is valued" means designers should be comfortable giving and receiving constructive criticism to drive improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and creative approaches to foster collective learning and innovation within the marketing and creative teams.

📝 Enhancement Note: ShopBack's "ShopBackers' DNA" values are highly indicative of their operational culture. They emphasize a proactive, results-driven, and growth-oriented approach. For a creative role, this means balancing artistic expression with commercial objectives and adapting quickly to market dynamics. The emphasis on "speed" and "impact" suggests a culture that values efficient execution and demonstrable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency Across Markets: Maintaining a cohesive brand identity while allowing for local market nuances and cultural relevance across 13 diverse regions.

• Performance vs. Brand Integrity: Effectively merging the demands of performance-driven creative with the need to uphold strong brand storytelling and visual standards.

• Pace of E-commerce: Keeping up with the rapid iteration cycles and demanding timelines inherent in the e-commerce and tech industries.

• Leveraging AI Effectively: Integrating AI tools into the creative workflow in a way that enhances, rather than compromises, creativity, brand integrity, and efficiency.

• Stakeholder Alignment: Navigating diverse stakeholder expectations and ensuring buy-in for creative direction across multiple departments.

Learning & Development Opportunities:

• Advanced Brand Strategy: Deepening expertise in developing and managing complex brand systems for a global audience.

• Performance Creative Optimization: Learning advanced techniques for creating visually engaging assets that drive measurable marketing results.

• AI in Creative: Becoming a leader in leveraging AI tools for design ideation, asset creation, and workflow automation.

• Cross-Functional Acumen: Gaining a comprehensive understanding of e-commerce operations, product development lifecycles, and commercial strategies.

• Regional Marketing Expertise: Developing a nuanced understanding of marketing strategies and consumer behavior across different Asian markets.

📝 Enhancement Note: The challenges highlight the dynamic and complex nature of working in a regional role within a fast-growing e-commerce company. The growth opportunities are framed around developing specialized skills and gaining broad strategic experience, aligning with the company's values of "Growth" and "Impact."

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a scalable visual system. What were the key challenges and how did you ensure consistency across different touchpoints or markets?" (Assesses brand stewardship, strategic thinking, and execution.)

• "How do you balance the need for performance-driven creative with maintaining strong brand integrity? Can you provide an example of a campaign where you achieved both?" (Evaluates commercial acumen and creative problem-solving.)

• "Walk us through your process for developing messaging frameworks and brand copy that resonates with diverse audiences. How do you ensure tone of voice consistency?" (Probes narrative and copywriting skills.)

Company & Culture Questions:

• "Based on your understanding of ShopBack and the e-commerce landscape, what do you believe are the biggest creative challenges we face, and how would you approach them?" (Assesses research, strategic thinking, and problem-solving.)

• "How do you embody ShopBack's values of Grit, Hunger, Speed, Impact, and Growth in your work, particularly in a collaborative team environment?" (Evaluates cultural fit and alignment with company ethos.)

Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly articulate the business problem, your strategic approach, your specific contribution, and the measurable results achieved. Quantify outcomes wherever possible.

• Demonstrate Process: Be ready to discuss your creative process, from initial concept to final execution, including how you collaborated with others and overcame challenges.

• Brand Stewardship Examples: Showcase specific examples of brand guideline development, visual system design, and how you ensured brand consistency.

• Narrative & Copywriting: Be prepared to read or discuss key copy elements and explain how they support the overall brand narrative and campaign objectives.

• Conciseness & Clarity: Present your work efficiently, focusing on the most relevant aspects for the role and answering questions directly and thoughtfully.

📝 Enhancement Note: These questions are designed to probe a candidate's strategic thinking, practical application of skills, understanding of ShopBack's business, and cultural alignment. The portfolio presentation strategy emphasizes demonstrating tangible results and a clear, strategic approach to creative work.

📌 Application Steps

To apply for this Brand Creative Designer position:

• Submit your application through the provided link on Lever.co.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system design, narrative copywriting, and performance-driven creative, ideally from e-commerce or tech environments. Ensure it's easily accessible and visually polished.

• Resume Optimization: Update your resume to clearly articulate your 2-5 years of relevant design experience, emphasizing achievements related to brand stewardship, campaign development, and cross-functional collaboration. Use keywords from the job description like "Brand System Design," "Narrative Frameworks," and "Performance Creative."

• Prepare for Portfolio Walkthrough: Be ready to present your portfolio during interviews, articulate your creative rationale, discuss your process, and explain how your work achieved specific business outcomes. Practice explaining your contributions clearly and concisely.

• Company Research: Thoroughly research ShopBack's current marketing campaigns, brand messaging, and company values. Understand their position in the e-commerce market and their target audience to better align your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a Brand Creative Designer role. Specific details regarding interview stages, exact tools, and salary ranges should be confirmed directly with ShopBack's hiring team.