E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Mexico

Job Type: Full-time or Part-time

Category: E-commerce Design / UX/UI Design

Date Posted: 2026-04-07

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end UX and UI design process for multiple DTC e-commerce brands, from initial concept to final launch, ensuring conversion-focused outcomes.

• Develop and maintain comprehensive brand identity guidelines and scalable UI systems that align with client strategies and drive sales performance.

• Collaborate closely with strategists, project managers, and developers to translate brand ideas into intuitive, high-performing online storefronts.

• Apply a deep understanding of conversion rate optimization (CRO) best practices and mobile-first design principles to create user-centric experiences.

• Actively participate in client presentations, defend design decisions with data and logic, and contribute to the continuous improvement of user experience and brand consistency.

📝 Enhancement Note: This role is deeply embedded within the revenue-generating side of e-commerce. The emphasis on "conversion" and "driving sales" indicates a strong focus on measurable business impact, a key characteristic of roles within revenue or sales operations, even though this is a design-focused position. The requirement for agency and live site experience suggests a need for efficient, adaptable, and results-oriented professionals who can manage multiple client projects simultaneously.

📈 Primary Responsibilities

• Lead UX and UI design initiatives across a portfolio of DTC eCommerce brands, from strategic concepting through to post-launch optimization.

• Design intuitive and visually appealing online stores and landing pages specifically engineered to increase conversion rates and customer engagement.

• Develop detailed wireframes, scalable UI component libraries, and high-fidelity mockups using Figma, ensuring adherence to brand guidelines and platform constraints.

• Translate abstract brand concepts into tangible, consistent, and user-friendly visual design systems and style guides.

• Articulate design strategies, present work effectively to stakeholders, and manage the design handoff process to development teams, including QA and launch coordination.

• Proactively identify and address usability issues, implementing data-driven improvements to enhance the overall customer journey and conversion funnel.

• Strategically balance innovative and aesthetically pleasing UI design with proven conversion rate optimization (CRO) tactics to achieve client business objectives.

• Create, refine, and maintain comprehensive brand identity guidelines for all digital touchpoints, ensuring consistency across all client projects.

📝 Enhancement Note: The explicit mention of "shipping live Shopify stores" and "conversion best practices" implies a strong need for practical, execution-oriented design skills rather than purely conceptual work. The responsibility to "spot usability issues, improve the experience, and follow proven conversion best practices" highlights a direct contribution to revenue generation through design optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, UX/UI design, digital media, or a related field is implicitly expected given the role's nature. Candidates should demonstrate a comprehensive understanding of design principles.

Experience: Minimum of 2 years of dedicated UX/UI design experience specifically within the e-commerce or DTC (Direct-to-Consumer) sector, ideally within a digital or eCommerce design agency setting.

Required Skills:

• Agency experience: Proven track record of working within a multi-client agency environment, managing diverse project demands and timelines.

• E-commerce DTC design expertise: Demonstrated ability to design and deliver successful live e-commerce storefronts, with a portfolio showcasing real-world examples.

• Shopify or Shopify Plus proficiency: In-depth knowledge of Shopify theme architecture, section capabilities, platform limitations, and best practices for creating high-converting online stores.

• Advanced Figma proficiency: Expert-level skills in Figma for wireframing, UI design, prototyping, and building scalable design systems.

• Mobile-first design and UX fundamentals: Deep understanding of user-centered design principles, mobile usability, and creating seamless user journeys across devices.

• Project lifecycle management: Experience in taking design projects from initial concept through to successful launch, including collaboration with development teams.

• Strategic design rationale: Ability to articulate the "why" behind design decisions, linking them to user needs, brand objectives, and conversion goals.

• Fast-paced, async collaboration: Proven ability to work efficiently in a remote, asynchronous environment, managing multiple client projects concurrently and meeting tight deadlines.

Preferred Skills:

• HTML/CSS understanding: Basic knowledge of HTML and CSS to facilitate better communication with developers and understand front-end implementation constraints.

• Front-end development familiarity: A foundational understanding of front-end development principles to enhance collaboration with development teams.

• Agile agency environment experience: Experience working within agile methodologies in a multi-client agency setting.

• Other eCommerce platforms: Familiarity with platforms like WooCommerce or Magento.

• Remote-first work experience: Prior experience thriving in a fully remote work environment.

📝 Enhancement Note: The emphasis on "agency experience," "live Shopify stores," and "Shopify Plus" are critical differentiators. The requirement for "defending design decisions" and understanding "why" suggests a need for analytical thinking and a data-informed approach, which is highly valued in operations roles focused on performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 2-3 live Shopify or Shopify Plus stores that you have personally designed and launched, providing direct URLs for verification.

• Demonstrate a clear understanding of the design process, from initial strategy and wireframing to high