E-commerce Graphic Designer

📍 Job Overview

Job Title: E-commerce Graphic Designer

Company: Hadley Designs

Location: Brazil

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: April 08, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating visually compelling graphic assets for e-commerce platforms, directly impacting brand presentation and customer engagement.

• Responsibilities include the end-to-end design process for marketing campaigns, storefront updates, and specialized content like A+ Content for Amazon.

• The position requires a strong understanding of brand guidelines and the ability to maintain visual consistency across diverse digital channels.

• Success hinges on delivering high-quality, error-free designs efficiently, with a keen eye for detail and a proactive approach to creative problem-solving.

📝 Enhancement Note: This role is positioned within the e-commerce and digital marketing operations, requiring a graphic designer who can translate business objectives into effective visual communications for online sales channels. The emphasis on platforms like Amazon and Shopify indicates a need for specialized e-commerce design knowledge.

📈 Primary Responsibilities

• Design and produce high-quality, error-free graphic assets for various online advertising and marketing campaigns, ensuring alignment with brand messaging.

• Maintain strict consistency in typography, color schemes, layout, and other visual elements across all digital platforms and marketing materials.

• Regularly update and design storefront assets for key e-commerce platforms, including Amazon and Shopify, to optimize product presentation and user experience.

• Create compelling A+ Content templates and custom brand image advertisements designed to enhance product listings and drive conversions.

• Handle urgent design requests for new product launches, promotional events, and other time-sensitive projects, ensuring timely delivery without compromising quality.

• Collaborate closely with leadership, particularly the Chief Creative Officer (Becca), to understand project requirements, provide design solutions, and ensure all deadlines are met.

• Proactively contribute fresh design ideas and innovative strategies to enhance the brand's visual identity and improve existing design processes and playbooks.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, common in roles supporting GTM (Go-To-Market) strategies. The focus on Amazon and Shopify storefronts, A+ Content, and brand image ads indicates a need for designers familiar with e-commerce conversion rate optimization (CRO) principles from a visual standpoint.

🎓 Skills & Qualifications

Education: While specific educational requirements are not listed, a degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of professional experience. Candidates may substitute formal education with equivalent practical experience and a robust portfolio.

Experience: Minimum of 2 years of professional graphic design experience, with a proven track record in e-commerce or digital marketing environments. Candidates with up to 5 years of experience may also be considered.

Required Skills:

• Proficiency in Adobe Illustrator and Adobe Photoshop is essential for asset creation and manipulation.

• Strong understanding of CMYK color management and the technical requirements for preparing print-ready files, crucial for product packaging and marketing collateral.

• Excellent attention to detail, ensuring high-quality visuals with minimal need for revisions.

• Robust organizational skills with the proven ability to manage multiple design projects simultaneously and meet strict deadlines.

• Clear communication and receptiveness to feedback, with the ability to implement constructive criticism effectively.

Preferred Skills:

• Experience designing for Amazon Seller Central, including A+ Content and Brand Storefronts.

• Familiarity with Shopify theme customization or asset creation for Shopify stores.

• Knowledge of user interface (UI) and user experience (UX) principles as they apply to e-commerce design.

• Understanding of basic marketing principles and how design influences customer behavior and conversion rates.

• Experience with motion graphics or basic video editing for digital ads.

📝 Enhancement Note: The explicit mention of "2+ years" and "strong portfolio" suggests that while formal education isn't a strict requirement, demonstrated practical skill and a portfolio showcasing relevant e-commerce design work are paramount. The "playbook" concept implies a need for designers who can adapt to and eventually contribute to established brand guidelines and creative processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work, with a significant emphasis on e-commerce projects.

• Demonstrations of proficiency in Adobe Illustrator and Photoshop through high-quality examples of digital assets, marketing materials, and storefront graphics.

• Case studies or specific examples illustrating the application of CMYK color management and print-ready file preparation for physical products or marketing collateral.

• Visual evidence of maintaining brand consistency across multiple platforms and campaigns, reflecting strong typography, color, and layout skills.

Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to demonstrate an understanding of design workflows through their portfolio and interview discussions.

• The "Learn the Playbook," "Apply the Playbook," and "Enhance the Playbook" framework suggests a need for candidates who can document and improve design processes over time.

• Candidates should be prepared to discuss how they approach project briefs, manage revisions, and ensure quality control in their design output.

📝 Enhancement Note: For graphic design roles in e-commerce, the portfolio is the primary tool for demonstrating capability. The "playbook" reference implies that candidates should be prepared to discuss their design methodology and how they adapt to established brand guidelines and creative frameworks, potentially contributing to their evolution.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and the remote nature of the role in Brazil, a competitive salary range can be estimated. Considering industry benchmarks for experienced graphic designers in emerging markets and the specialized e-commerce focus, a range of R$ 4,000 to R$ 7,000 per month (Brazilian Real) is a reasonable expectation. This range accounts for variations in skill, portfolio strength, and specific platform experience (e.g., advanced Amazon A+ Content skills).

Benefits:

• Remote Work: Full flexibility to work from anywhere within Brazil.

• Flexible Schedule: Ability to manage working hours to suit personal needs and optimize productivity, within operational requirements.

• Personal Development Opportunities: Direct interaction with the Chief Creative Officer and opportunities for learning and skill enhancement in a growing company.

• Impactful Work: Opportunity to own significant projects and contribute directly to the brand's visual identity and success.

• Creative Environment: Join a family-founded, female-led company focused on purposeful design and child development.

Working Hours: The role is listed as Full-Time, typically implying around 40 hours per week. However, the "flexible schedule" benefit suggests that the specific daily hours can be adjusted, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: Salary estimates are based on research of graphic designer salaries in Brazil for professionals with 2-5 years of experience, adjusted for remote work and the specific demands of e-commerce design. Benefits are derived directly from the job description and emphasize flexibility and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Educational Tools / Children's Products / E-commerce. Hadley Designs operates in the unique intersection of education technology and consumer goods, focusing on screen-free learning tools for children. This industry demands creativity, a strong understanding of child development, and effective digital marketing strategies.

Company Size: Hadley Designs is a family-founded, female-led brand that has served over two million customers. While not explicitly stated, this implies a growing, potentially mid-sized company with established operations and a dedicated customer base, suggesting a dynamic environment where individual contributions can have a significant impact.

Founded: The company has an established track record of over 10+ years, indicating stability, market presence, and experience in the industry. This longevity suggests a robust business model and a commitment to its mission.

Team Structure:

• The graphic design role reports to "leadership," specifically mentioning direct interaction with "Becca" and implied collaboration with the Chief Creative Officer. This suggests a relatively flat hierarchy within the creative team, allowing for direct communication and feedback.

• The team structure likely includes individuals focused on product development, marketing, operations, and customer service, with the designer collaborating closely with marketing and leadership.

Methodology:

• Creative Process: The "playbook" methodology suggests a structured approach to creativity, where established standards are learned and applied, with opportunities for enhancement. This implies a balance between consistency and innovation.

• Data-Informed Design: While not explicit, the e-commerce context (Amazon, Shopify) implies that designs will be evaluated based on their performance metrics (conversion rates, engagement). Designers who can interpret and respond to data will be more successful.

• Purposeful Design: The company's mission of "shaping brighter futures through creativity and purposeful design" indicates a culture where design is seen as a tool for positive impact, not just aesthetics.

Company Website: [Company URL Provided: https://jobs.workable.com/company/gxdixZZqo5tDYEAeYWrNFb/jobs-at-hadley-designs] (Note: This URL leads to the company's careers page, not their main website). The company's actual website is HadleyDesigns.com.

📝 Enhancement Note: The company's mission-driven approach and focus on children's learning tools create a unique cultural context. The mention of "family-founded, female-led" suggests a potentially supportive and values-driven work environment. The "playbook" approach appeals to candidates who appreciate structured creativity and clear expectations.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate level in a creative career path, specifically within the e-commerce design discipline. It requires a solid foundation of technical skills and professional experience (2+ years) and offers the opportunity to take ownership of significant projects. It's a step beyond an entry-level assistant but not yet a senior or lead designer role.

Reporting Structure: The designer will report directly to leadership, with specific mention of collaboration with "Becca" and direct interaction with the Chief Creative Officer. This indicates a streamlined reporting line, facilitating quick decision-making and direct feedback loops, which is beneficial for remote work.

Operations Impact: The role's impact is directly tied to the visual appeal and effectiveness of Hadley Designs' online presence. High-quality graphic design for e-commerce storefronts, marketing campaigns, and product listings directly influences customer perception, brand credibility, conversion rates, and ultimately, revenue. This role is crucial for translating the company's mission and product value proposition into compelling visual narratives that drive sales.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce design, particularly for platforms like Amazon (A+ Content) and Shopify, potentially becoming a subject matter expert.

• Creative Leadership: As the company grows and the designer masters the "playbook," there will be opportunities to contribute to strategy, mentor junior designers (if the team expands), and take on more complex creative direction.

• Cross-Functional Exposure: Gain broader experience by working closely with marketing, product development, and sales teams, understanding the wider business context of design.

• Direct Mentorship: Continuous learning and development through direct interaction with the Chief Creative Officer, providing a unique opportunity for mentorship and career guidance.

📝 Enhancement Note: The emphasis on "owning significant projects" and direct interaction with senior leadership suggests that this role offers substantial exposure and potential for accelerated growth, especially for a designer who can demonstrate initiative and impact within the e-commerce operations.

🌐 Work Environment

Office Type: This is a fully remote position. Hadley Designs operates without a physical office for this role, allowing employees to work from their preferred location within Brazil.

Office Location(s): The role is remote within Brazil. Specific cities or regions are not mentioned, indicating that any location within Brazil is suitable.

Workspace Context:

• Collaborative Environment: Although remote, the company fosters a culture of collaboration, trust, and innovation. This is facilitated through clear communication channels and direct interaction with leadership.

• Tools and Technology: The role requires proficiency in Adobe Illustrator and Photoshop. Access to reliable internet and a suitable home workspace is assumed.

• Team Interaction: While not co-located, the emphasis on direct interaction with leadership and a proactive approach to communication ensures designers remain connected and aligned with team goals.

Work Schedule: The position is Full-Time, implying approximately 40 hours per week. However, the benefit of a "flexible schedule" allows for autonomy in managing daily work hours. This flexibility is beneficial for remote operations professionals who need to balance work with personal commitments or optimize their productivity cycles, while still ensuring availability for key meetings and deadlines.

📝 Enhancement Note: The fully remote nature combined with a flexible schedule is a significant draw for operations professionals seeking work-life balance. The "structured creativity" and direct leadership access provide a framework for effective remote collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications are reviewed on a rolling basis. Early applicants are encouraged. The selection process may take up to 4 weeks.

• Portfolio Submission & Review: A strong portfolio is essential. Candidates will likely be asked to submit a link to their online portfolio or a PDF version. The portfolio will be reviewed for skill proficiency, creativity, brand consistency, and e-commerce specific examples.

• Skills Assessment: Expect practical design challenges or a portfolio review session where the candidate discusses their work, design choices, and problem-solving approach. This may involve hypothetical scenarios related to e-commerce design needs.

• Interviews: Multiple interview rounds are probable, including discussions with "Becca" and potentially the Chief Creative Officer. These will assess technical skills, creative thinking, cultural fit, understanding of the "playbook" concept, and ability to work autonomously in a remote setting.

• Final Evaluation: Assessment will likely focus on the candidate's ability to deliver high-quality, on-brand designs efficiently, their potential to contribute creatively, and their alignment with Hadley Designs' mission and values.

Portfolio Review Tips:

• Showcase E-commerce Expertise: Highlight projects specifically for Amazon, Shopify, or similar platforms. Include examples of storefront designs, product listing graphics, and digital ad creatives.

• Demonstrate Brand Consistency: Include case studies that show how you applied brand guidelines across different assets and campaigns, ensuring a cohesive visual identity.

• Highlight Technical Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Illustrator and Photoshop, especially regarding CMYK, print-ready files, and digital asset optimization.

• Tell a Story: For each project, briefly explain the objective, your role, the challenges faced, your creative process, and the impact of your design (if quantifiable).

• Keep it Concise and Organized: Present your best work clearly. Organize your portfolio logically, perhaps by project type or platform.

Challenge Preparation:

• Understand the "Playbook": Be prepared to discuss how you learn and apply established design standards and how you would approach enhancing them.

• E-commerce Scenario: Anticipate a design challenge related to an e-commerce scenario, such as creating graphics for a new product launch or updating an Amazon A+ Content page.

• Brand Alignment: Focus on how your design solutions align with Hadley Designs' mission and target audience (families, educators, children).

• Remote Collaboration: Be ready to articulate how you maintain communication, manage time, and collaborate effectively in a remote environment.

📝 Enhancement Note: The emphasis on a "playbook" suggests that candidates should be prepared to discuss their structured approach to design and their ability to adapt to and improve existing creative frameworks. Portfolio elements demonstrating e-commerce platform-specific design are crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and creating scalable assets for various applications. Proficiency is a core requirement.

• Adobe Photoshop: Critical for image editing, manipulation, creating digital graphics, and preparing assets for web and print. Mastery is expected.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for the designer's primary use. However, understanding how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns could be a plus.

📝 Enhancement Note: The job explicitly calls out Adobe Illustrator and Photoshop. While other tools are not mentioned, a successful e-commerce graphic designer often benefits from familiarity with project management software (like Asana, Trello, or Monday.com, which Hadley Designs might use internally) and potentially basic understanding of CMS platforms like Shopify.

👥 Team Culture & Values

Operations Values:

• Purposeful Design: A core value is creating designs that serve a purpose beyond aesthetics, contributing to children's learning and development, and supporting the company's mission.

• Creativity & Innovation: While grounded in a "playbook," there's an encouragement to "Enhance the Playbook," valuing fresh ideas and creative problem-solving.

• Quality & Precision: High standards for error-free, high-quality visual assets are paramount, reflecting attention to detail and professionalism.

• Collaboration & Trust: Fostering a supportive team environment where members trust each other and work together effectively, even remotely.

• Continuous Improvement: A commitment to learning, adapting, and refining processes and design strategies.

Collaboration Style:

• Remote & Direct: Collaboration primarily occurs remotely, with an emphasis on clear, direct communication with leadership and team members.

• Feedback-Driven: The culture is open to receiving and implementing feedback, viewing it as a path to improvement and higher-quality outcomes.

• Proactive Engagement: Team members are expected to be proactive in seeking information, sharing ideas, and contributing to projects.

📝 Enhancement Note: The company's mission-driven approach and emphasis on "purposeful design" suggest a culture that values impact and meaningful work. The "family-founded, female-led" aspect may contribute to a supportive and inclusive environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Platforms: Ensuring visual unity across diverse e-commerce platforms (Amazon, Shopify) and marketing channels, each with unique requirements.

• Balancing Creative Freedom with Brand Guidelines: Navigating the "playbook" while also contributing innovative ideas and enhancing existing standards.

• Managing Urgent Design Needs: Effectively prioritizing and delivering high-quality work under tight deadlines for product launches and promotional activities.

• Remote Collaboration Effectiveness: Ensuring seamless communication and project alignment in a fully remote work environment without face-to-face interaction.

• Translating Educational Value into Visuals: Effectively communicating the benefits of screen-free learning tools through compelling graphic design.

Learning & Development Opportunities:

• Mastering E-commerce Design: Deepening expertise in platform-specific design requirements (e.g., Amazon A+ Content best practices) and conversion-focused design principles.

• Creative Strategy Contribution: Evolving from execution to strategic input, influencing the overall visual direction and creative playbook.

• Direct Mentorship: Benefiting from direct guidance and feedback from the Chief Creative Officer, accelerating professional growth.

• Exposure to a Mission-Driven Business: Gaining experience in a company dedicated to positive impact, which can be professionally rewarding.

📝 Enhancement Note: The primary challenge will be adapting to and excelling within Hadley Designs' specific creative process and brand identity while leveraging remote work flexibility. Growth opportunities are strong due to direct leadership access and the chance to influence a mission-driven brand.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for learning and applying a new brand's design guidelines or a 'playbook.' How would you approach enhancing it?" (Assesses adaptability, learning agility, and creative contribution).

• "Walk us through a challenging e-commerce design project you completed. What were the objectives, what was your process, and what was the outcome?" (Evaluates problem-solving, technical execution, and impact awareness).

• "How do you ensure visual consistency across different platforms like Amazon, Shopify, and social media ads?" (Tests understanding of cross-channel branding and technical execution).

Company & Culture Questions:

• "What do you know about Hadley Designs and our mission? What excites you about working here?" (Assesses research and genuine interest).

• "How do you prefer to receive feedback on your designs, and how do you implement it, especially in a remote setting?" (Evaluates receptiveness to feedback and remote collaboration skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your role, the tools used, and the results (if known). Use the "Learn, Apply, Enhance" framework where relevant.

• Highlight E-commerce Specifics: Emphasize projects related to Amazon, Shopify, A+ Content, and digital ads. Explain your design choices in the context of conversion optimization and user experience.

• Showcase Technical Proficiency: Be ready to discuss your technical skills, including CMYK, print-ready files, and optimization for digital platforms.

• Demonstrate Brand Alignment: Explain how your designs align with established brand guidelines and how you would adapt to Hadley Designs' specific brand identity.

• Be Prepared for Live Critiques/Challenges: Have your design software ready in case you are asked to make minor adjustments or respond to a quick design prompt.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical design skills, e-commerce platform knowledge, and an understanding of Hadley Designs' mission-driven approach, all within the context of remote work and structured creativity.

📌 Application Steps

To apply for this E-commerce Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio prominently features e-commerce design projects, especially those for Amazon and Shopify. Tailor any accompanying cover letter to highlight your understanding of Hadley Designs' mission and your enthusiasm for creating purposeful learning tools.

• Resume Optimization: Update your resume to clearly showcase 2+ years of relevant graphic design experience, emphasizing skills in Adobe Illustrator, Photoshop, CMYK color management, and e-commerce platform design. Quantify achievements where possible (e.g., "Designed A+ Content that increased conversion by X%").

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how you would contribute to Hadley Designs' "playbook." Prepare to answer questions about remote collaboration and your understanding of their brand mission.

• Company Research: Thoroughly review the Hadley Designs website (HadleyDesigns.com) and understand their product offerings, target audience, and company values. Familiarize yourself with their brand aesthetic and messaging.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.