Graphic Designer (Social Media & Brand Visuals)

📍 Job Overview

Job Title: Graphic Designer (Social Media & Brand Visuals)

Company: Tibarumal Gems & Jewels

Location: Hyderabad, Telangana, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 07, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Focus on designing high-impact visual content for social media platforms like Instagram and WhatsApp, ensuring rapid content creation.

• Drive brand consistency and visual communication across all digital and print marketing materials.

• Collaborate with a content engine to translate marketing objectives into compelling visual assets.

• Utilize a suite of design tools, including AI-powered platforms, to enhance creative output and efficiency.

📝 Enhancement Note: This role is positioned as a critical component of a "high-performance content engine," emphasizing speed, clarity, and brand discipline over purely aesthetic considerations. The ideal candidate is expected to be self-sufficient and deliver results with minimal revision cycles, aligning with a fast-paced GTM strategy that relies on consistent, impactful visual messaging.

📈 Primary Responsibilities

• Design engaging Instagram carousels, individual posts, and WhatsApp creatives that align with brand messaging and campaign goals.

• Develop premium flyers, announcements, and campaign visuals for both digital and potential print distribution.

• Transform raw content and ideas into clean, high-impact designs that effectively communicate key messages.

• Maintain strict adherence to brand guidelines, ensuring all visual outputs are consistent with the Tibarumal Gems & Jewels identity.

• Deliver design assets rapidly and efficiently, with a focus on minimizing revisions and meeting tight deadlines.

• Collaborate closely with marketing teams to understand campaign objectives and translate them into effective visual strategies.

• Explore and integrate AI design tools (e.g., Midjourney, Firefly, Canva AI) to enhance creative workflows and output quality.

📝 Enhancement Note: The emphasis on "speed + clarity + brand discipline" and "deliver fast with minimal revisions" suggests a need for a designer comfortable with rapid iteration and execution. This is common in GTM environments where quick turnaround on campaign assets is crucial for staying competitive and responsive to market trends.

🎓 Skills & Qualifications

Education: While not explicitly stated, a background in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of role. A certificate or degree in graphic design or a related visual arts discipline would be beneficial.

Experience: 2-5 years of professional experience in graphic design, with a strong focus on social media and brand visuals. Proven experience in a fast-paced environment, demonstrating the ability to balance speed and quality.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in core design software such as Adobe Photoshop and Adobe Illustrator.

• Typography & Layout: Strong command of typography principles, layout design, and visual hierarchy to create aesthetically pleasing and communicative designs.

• Social Media Design: Proven experience designing for various social media platforms, understanding their specific formats, best practices, and audience engagement strategies.

• Brand Consistency: Demonstrated ability to understand and meticulously apply brand guidelines across diverse visual assets.

• Efficiency & Speed: Proven track record of delivering high-quality design work within tight deadlines.

• Self-Sufficiency: Ability to work independently, take initiative, and manage projects with minimal oversight.

• Tools: Proficiency in Canva and Figma, in addition to Adobe Creative Suite.

Preferred Skills:

• AI Design Tools: Familiarity and experience with AI-powered design tools like Midjourney, Adobe Firefly, or Canva AI.

• Motion Graphics: Basic understanding or experience with creating simple animations or motion graphics for social media.

• Print Design: Experience in designing for print materials such as flyers and brochures.

• Content Marketing Understanding: Basic comprehension of how visual content contributes to broader marketing and sales funnel objectives.

📝 Enhancement Note: The explicit mention of "Tools: Photoshop / Illustrator / Canva / Figma" and "Bonus: AI tools (Midjourney, Firefly, Canva AI)" indicates a preference for candidates who are not only skilled in traditional design software but also adaptable to emerging AI technologies, reflecting a forward-thinking approach to creative production within the GTM strategy. The "Not for You If" section strongly signals a need for an independent and efficient candidate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Work: A significant portion of the portfolio must showcase social media creatives, including Instagram carousels, posts, stories, and potentially video assets or animations.

• Brand Identity Application: Examples demonstrating how you've applied brand guidelines to create cohesive visual campaigns across different platforms.

• Communication Clarity: Designs that clearly convey a message or tell a story, illustrating an understanding of visual communication beyond just aesthetics.

• Speed & Volume: If possible, include examples that highlight rapid turnaround or a high volume of output for a specific campaign or period.

Process Documentation:

• While not a formal requirement, candidates should be prepared to discuss their design process, including:
  • Brief Interpretation: How they approach understanding a design brief and client needs.
  • Ideation & Sketching: Their methods for brainstorming and conceptualizing designs.
  • Tool Utilization: How they leverage specific features in Photoshop, Illustrator, Canva, Figma, and AI tools to achieve efficient and high-quality results.
  • Revision Management: Their approach to incorporating feedback and iterating on designs.
  • Brand Adherence: How they ensure brand consistency throughout the design process.

📝 Enhancement Note: The application instructions specifically request a "Portfolio (must include social media work)" and "Your turnaround time for 1 post & 1 carousel." This implies that the portfolio is the primary evaluation tool for assessing speed, quality, and relevance to social media requirements. Candidates should curate their portfolio to directly address these explicit needs.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Hyderabad, India), and the specialized nature of the role (focus on speed, social media, and AI tools), a competitive salary range for a Graphic Designer in Hyderabad would typically fall between ₹4,00,000 to ₹8,00,000 per annum. This estimate considers the cost of living in Hyderabad and industry benchmarks for creative roles with similar responsibilities.

Benefits: While specific benefits are not listed, typical full-time employment in India often includes:

• Health insurance (medical, accident)

• Paid time off (annual leave, sick leave, casual leave)

• Provident Fund (PF) contributions

• Potential for performance-based bonuses or incentives

• Opportunities for professional development and training in new design tools and techniques.

• A vibrant work environment within the luxury retail sector.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility potentially offered depending on project demands and team needs. The role is on-site, implying a structured work schedule within the office.

📝 Enhancement Note: The salary estimate is based on general market data for Graphic Designers in Hyderabad with 2-5 years of experience, considering the specific skill set requested (social media, brand visuals, AI tools). Actual compensation may vary based on the candidate's specific portfolio, interview performance, and the company's internal compensation structure. The emphasis on "in-office preferred" suggests a standard 5-day work week might be the norm.

🎯 Team & Company Context

🏢 Company Culture

Industry: Jewelry Retail (Gems & Jewels). Tibarumal Gems & Jewels operates in the luxury segment, suggesting a focus on premium aesthetics, quality, and customer experience.

Company Size: While not explicitly stated, the presence of multiple locations like Lumbini Jewel Mall and a dedicated content engine suggests a medium to large-sized organization with established operations and marketing functions.

Founded: The founding date of Tibarumal Gems & Jewels is not provided, but their long-standing presence (often implied by heritage brands) suggests a company with established traditions and a commitment to quality.

Team Structure:

• The Graphic Designer will be part of a "content engine," likely a marketing or creative team responsible for generating all visual and written content.

• This team probably includes content writers, social media managers, and potentially marketing strategists.

• The designer will work closely with these team members to translate marketing objectives into visual assets.

Methodology:

• Data-Driven Content: The emphasis on a "high-performance content engine" implies a data-informed approach to content creation, where design choices are influenced by performance metrics and audience engagement.

• Agile Creative Production: The need for speed and minimal revisions suggests an agile workflow, where designs are produced quickly and iterated upon based on feedback and performance data.

• Brand-Centric Design: All creative output will be guided by strict brand discipline, ensuring a consistent and recognizable visual identity for Tibarumal Gems & Jewels.

Company Website: http://www.tarasri.in

📝 Enhancement Note: Operating within the luxury jewelry sector means the company culture likely values precision, elegance, and a high standard of quality in all aspects of its business, including visual communication. The "content engine" concept indicates a modern, results-oriented marketing approach.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position within a creative or marketing department. It's a specialized individual contributor role focused on executing visual design tasks efficiently and effectively.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Content Lead, or Creative Director within the company's marketing or content team. They will collaborate with various marketing stakeholders to fulfill design requests.

Operations Impact: The Graphic Designer's work directly impacts the brand's perception, customer engagement on social media, and the effectiveness of marketing campaigns. High-quality, on-brand visuals are crucial for attracting and retaining customers in the luxury jewelry market, directly influencing lead generation and sales.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like social media animation, UI/UX design for digital platforms, or advanced AI-driven design.

• Senior Designer/Art Director: Advancement to a senior role where they might mentor junior designers, lead creative projects, or take on more strategic design responsibilities.

• Broader Marketing Roles: With experience and demonstrated understanding of marketing objectives, there could be opportunities to transition into marketing strategy, brand management, or content strategy roles.

• Skill Development: Access to training and resources to learn new design tools, software updates, and emerging design trends, including advanced AI applications.

📝 Enhancement Note: The role is positioned as essential for building a "high-performance content engine." This implies that successful performance can lead to increased responsibility and potential for growth within the marketing or creative functions of the company, particularly as the company scales its content operations.

🌐 Work Environment

Office Type: The role is described as "In-office preferred" and located at "Lumbini Jewel Mall, Road No 2, Banjara Hills, Hyderabad." This suggests a professional office setting, potentially within a retail mall or a dedicated corporate office space associated with the brand.

Office Location(s): The primary location is Hyderabad, Telangana, India, specifically within the Banjara Hills area, known for its commercial and retail establishments.

Workspace Context:

• Collaborative Environment: The designer will be part of a "content engine," implying a collaborative team environment where designers, writers, and marketers work together.

• Tools & Technology: Access to necessary design software (Photoshop, Illustrator, Canva, Figma) and potentially high-performance workstations. The company's interest in AI tools suggests a willingness to invest in modern creative technology.

• Brand Immersion: Working within a luxury jewelry brand's environment provides direct exposure to premium product aesthetics and marketing strategies, fostering a visually rich and inspiring workspace.

Work Schedule: Standard full-time office hours, likely Monday to Friday, with potential for occasional weekend work during peak campaign periods. The on-site requirement ensures consistent team presence and collaboration.

📝 Enhancement Note: The location within a prominent mall like Lumbini Jewel Mall suggests a dynamic work environment. The emphasis on being "in-office" highlights the importance of face-to-face collaboration, quick feedback loops, and team synergy, which are often crucial for fast-paced creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios based on stated requirements.

• Portfolio Showcase: Candidates will likely be asked to present their portfolio, focusing on social media work and demonstrating their understanding of brand consistency.

• Skills Assessment: A practical design test or exercise may be administered to evaluate speed, technical proficiency, and problem-solving skills, possibly involving a quick turnaround task for a social media creative.

• Behavioral & Situational Questions: Interviews will assess the candidate's ability to work independently, manage deadlines, handle feedback, and fit into the company's fast-paced, brand-disciplined culture.

• Turnaround Time Discussion: Expect a detailed discussion about your stated turnaround times for specific design tasks.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant pieces. Prioritize social media designs (carousels, posts, stories) that showcase creativity, brand adherence, and effective communication.

• Quantify Results (if possible): If any of your designs contributed to measurable campaign success (e.g., increased engagement, clicks), highlight this.

• Showcase Brand Versatility: Include examples where you've adapted designs for different campaigns or product lines while maintaining the core brand identity.

• Highlight AI Tool Usage: If you've used AI tools effectively, be ready to explain your process and the benefits it brought to the design.

• Be Ready to Discuss Process: Prepare to walk through your design process for 1-2 key projects, explaining your rationale, tool choices, and how you achieved the final outcome.

Challenge Preparation:

• Practice Speed: Time yourself creating simple social media graphics. Familiarize yourself with keyboard shortcuts in Photoshop, Illustrator, Canva, and Figma.

• Brand Immersion: Thoroughly research Tibarumal Gems & Jewels and Tarasri. Understand their current visual style and messaging.

• AI Tool Familiarity: If you've listed AI tools, be ready to demonstrate or discuss how you use them – prompt engineering, refining outputs, integration with other tools.

• Turnaround Time Justification: Be prepared to explain how you achieve your stated turnaround times, e.g., efficient workflow, template usage, quick decision-making.

📝 Enhancement Note: The application instructions are very direct: "Portfolio (must include social media work)" and "Your turnaround time for 1 post & 1 carousel." This means the portfolio and the discussion around speed are paramount. Candidates should prepare to demonstrate not just skill, but efficient skill application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For image editing, manipulation, and complex graphic creation.

• Adobe Illustrator: For vector graphics, logos, and scalable illustrations.

• Canva: For rapid design creation, template utilization, and collaborative projects, especially for social media.

• Figma: For interface design, prototyping, and collaborative design workflows, potentially for web banners or campaign landing pages.

Analytics & Reporting:

CRM & Automation:

Emerging Tools:

• Midjourney / Adobe Firefly / Canva AI: Explicitly mentioned as bonus skills, indicating the company's interest in leveraging AI for image generation, concept exploration, and potentially faster asset creation.

📝 Enhancement Note: The explicit list of required and bonus tools highlights the company's desire for a versatile designer who is proficient in industry-standard software and open to adopting emerging AI technologies to enhance productivity and creative output within their content operations.

👥 Team Culture & Values

Operations Values:

• Speed & Efficiency: A core value, reflected in the emphasis on rapid delivery and minimal revisions. The ideal candidate thrives in a fast-paced environment.

• Brand Discipline: Unwavering commitment to maintaining brand consistency and quality, crucial for a luxury brand.

• Clarity & Communication: Designs should be clear, impactful, and effectively communicate the intended message.

• Independence & Proactivity: Employees are expected to be self-starters who can manage their workload without constant supervision.

• Quality Focus: While speed is critical, it should not compromise the overall quality and aesthetic appeal of the work.

Collaboration Style:

• Team-Oriented Content Engine: The designer will be part of a team that works collaboratively to produce content. This involves close communication with content creators and marketing strategists.

• Feedback Integration: Openness to receiving and acting on constructive feedback from team members and management to refine designs.

• Cross-Functional Interaction: While primarily within the content team, there may be interactions with sales or product teams for specific campaign needs.

📝 Enhancement Note: The "Not for You If" section is a strong indicator of desired cultural fit. The company values individuals who are autonomous, results-oriented, and can execute efficiently within a defined brand framework, rather than those who require extensive guidance or are solely focused on the artistic process without considering communication goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Speed Without Sacrificing Quality: The primary challenge will be consistently delivering high-quality designs under tight deadlines.

• Balancing Creative Freedom with Strict Brand Guidelines: Navigating the requirements of a luxury brand while injecting creativity and innovation.

• Adapting to Evolving Social Media Trends: Staying current with design trends and platform best practices to ensure content remains relevant and engaging.

• Integrating AI Tools Effectively: Learning to leverage AI tools seamlessly into the existing workflow to enhance efficiency and creativity.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to master new features in Photoshop, Illustrator, Canva, and Figma, and to become proficient in AI design tools.

• Industry Exposure: Working within the luxury jewelry sector provides insights into high-end marketing and branding strategies.

• Portfolio Growth: The role offers ample opportunities to build a robust portfolio with diverse and impactful visual assets for a reputable brand.

• Potential for Creative Leadership: As the content engine grows, there may be opportunities for senior roles or leadership within the design function.

📝 Enhancement Note: The challenges presented are inherent to roles that demand both speed and quality. The growth opportunities are tied to the company's investment in its content capabilities and the individual's willingness to embrace new technologies and take on more responsibility.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an Instagram carousel from brief to final delivery. How do you ensure speed and brand consistency?"

• "How do you balance creative execution with tight deadlines? Can you provide an example?"

• "How would you approach designing a campaign visual for a new luxury jewelry collection, given our brand guidelines?"

Company & Culture Questions:

• "What appeals to you about working for Tibarumal Gems & Jewels and Tarasri?"

• "How do you handle constructive criticism or revisions on your designs?"

• "Describe a time you had to work independently on a project. How did you manage your time and deliverables?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, starting with your strongest social media examples.

• Tell a Story: For each piece or project, briefly explain the brief, your approach, the tools used, and the outcome or intended impact.

• Highlight Speed & Efficiency: Be ready to discuss your typical turnaround times and the methods you use to achieve them.

• Demonstrate Brand Understanding: Show how you've applied brand guidelines effectively in your work.

• AI Tool Integration: If applicable, showcase projects where AI tools were used and explain the benefits.

📝 Enhancement Note: The interview will heavily focus on practical skills, speed, and cultural fit. Be prepared to discuss your process, demonstrate your understanding of brand, and articulate how you can contribute to a fast-paced, high-quality content production environment.

📌 Application Steps

To apply for this graphic design position:

• Submit Your Portfolio: Ensure your portfolio prominently features social media work (Instagram carousels, posts, etc.) and demonstrates strong brand consistency.

• Quantify Turnaround Time: Clearly state your typical turnaround time for one Instagram post and one Instagram carousel. Be realistic and prepared to justify it.

• List Your Tools: Specify the design tools you are proficient in, including Photoshop, Illustrator, Canva, Figma, and any AI design tools you have experience with.

• Tailor Your Resume: Highlight experience relevant to fast-paced creative environments, social media design, and brand visual development. Use keywords from the job description.

• Prepare for a Practical Assessment: Be ready for a design challenge or test that evaluates your speed, creativity, and adherence to brand guidelines.

• Research the Brand: Thoroughly understand Tibarumal Gems & Jewels and Tarasri's current brand aesthetic, target audience, and marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.