E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Chile

Job Type: Full-time / Part-time

Category: E-commerce Design / UX/UI Design

Date Posted: 2026-04-07

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the end-to-end UX and UI design process for diverse DTC eCommerce brands, ensuring a seamless journey from concept to launch.

• Craft visually compelling and user-friendly online stores and landing pages specifically optimized for driving sales and conversions.

• Develop scalable UI systems and high-fidelity mockups using Figma, translating brand strategies into tangible design assets.

• Champion brand consistency by creating and maintaining cohesive visual design systems across all client touchpoints.

• Collaborate closely with Project Managers, Lead Designers, and Developers, actively participating in project handoffs, quality assurance, and launch phases.

📝 Enhancement Note: This role emphasizes a hands-on approach to design within a fast-paced, multi-client agency environment. The focus is on creating practical, results-driven designs for DTC eCommerce, rather than purely aesthetic or conceptual work. The "Figma Hero" requirement and emphasis on live Shopify stores highlight a need for practical, production-ready design skills.

📈 Primary Responsibilities

• Own UX and UI design from concept to launch across multiple DTC eCommerce brands, ensuring alignment with client objectives and brand identity.

• Design clear, intuitive, and conversion-optimized online stores and product pages, leveraging user-centered design principles.

• Create detailed wireframes, comprehensive UI kits, and high-fidelity mockups within Figma, ensuring scalability and maintainability.

• Transform brand concepts into consistent and easily navigable visual design systems that enhance user experience.

• Present design proposals and rationale confidently to stakeholders, and collaborate effectively with project management and development teams throughout the project lifecycle.

• Proactively identify usability issues, propose experience enhancements, and integrate proven conversion rate optimization (CRO) best practices into designs.

• Balance innovative and fresh UI design aesthetics with established CRO methodologies to maximize performance.

• Develop and maintain robust brand identity guidelines, ensuring consistent application across all digital touchpoints.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can not only create aesthetically pleasing interfaces but also understand and implement strategies for driving sales and improving user engagement in an e-commerce context. The emphasis on "balancing fresh, innovative UI design with CRO best practices" suggests a data-informed design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and experience in UX/UI design, E-commerce, and Brand Design is essential.

Experience: A minimum of 2 years of dedicated agency experience in designing UX/UI for E-commerce or DTC brands is required, with a proven track record of shipping live Shopify or Shopify Plus stores.

Required Skills:

• Agency experience serving multiple clients simultaneously in a digital or e-commerce design capacity.

• Proven experience designing and launching live Shopify or Shopify Plus storefronts, with demonstrable URLs.

• Advanced proficiency in Figma for wireframing, UI design, prototyping, and system design.

• Deep understanding of mobile-first design principles, core UX fundamentals, and web accessibility standards (WCAG).

• Demonstrated ability to take projects from initial concept through to final launch, managing the entire design lifecycle.

• Strong communication skills, with the ability to articulate design decisions and their impact on conversion and user experience.

• Aptitude for working efficiently in a fast-paced, asynchronous, multi-client agency environment.

Preferred Skills:

• Foundational knowledge of HTML and CSS to understand platform constraints and collaborate effectively with developers.

• Basic understanding of front-end development concepts to facilitate smoother developer handoffs.

• Experience within an agile development framework and a remote-first work setting.

• Familiarity with other e-commerce platforms such as WooCommerce or Magento.

📝 Enhancement Note: The requirements are highly specific and non-negotiable. The emphasis on "live Shopify stores" and "agency experience" strongly suggests the company prioritizes practical, client-facing experience over theoretical or individual project portfolios. The "Figma Hero" phrase is a direct indicator of expected tool mastery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing 2 to 3 live Shopify or Shopify Plus stores that you have personally designed, with direct URLs provided.

• Case studies that clearly articulate the design process, including UX research, wireframing, UI design, and user testing phases.

• Demonstrations of how your design decisions directly contributed to improved conversion rates or other key performance indicators (KPIs) for the e-commerce storefronts.

Process Documentation:

• Detailed explanations of your design process, from initial client brief and discovery through to final design handoff and post-launch analysis.

• Evidence of your ability to conduct user research, usability testing, and A/B testing to inform design iterations and optimizations.

• Documentation of how you collaborate with developers, including design handoff procedures, asset organization, and QA processes.

• Case studies that highlight your approach to balancing creative brand expression with data-driven conversion optimization strategies.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Emphasis is placed on live, published work, specifically within the Shopify ecosystem, and demonstrable impact on conversion. This means candidates must be prepared to showcase not just the visual output but also the strategic thinking and problem-solving that led to those results.

💵 Compensation & Benefits

Salary Range: Competitive, based on experience. For a fully remote role based in Chile with 2-5 years of experience in a specialized agency setting, a salary range of approximately CLP 20,000,000 to CLP 40,000,000 annually (or USD $22,000 - $45,000) would be a reasonable estimate, reflecting local market conditions and the specialized nature of e-commerce UX/UI design.

Benefits:

• Flexible work arrangements, with the option for full-time or part-time employment.

• Fully remote work environment, allowing for work from anywhere within Chile.

• Competitive compensation package commensurate with experience and proven results.

• Opportunity to work with a diverse range of DTC brands and Fortune 1000 companies.

• Collaborative agency environment focused on speed, conversion, and design excellence.

Working Hours: Full-time or Part-time, with an estimated 40 hours per week for full-time roles. The role requires flexibility to work asynchronously and manage multiple client projects simultaneously.

📝 Enhancement Note: The salary range is an estimate based on the provided location (Chile), experience level (2-5 years), and the specialized nature of the role (DTC E-commerce UX/UI Design Agency). Local market data for UX/UI designers in Chile, adjusted for agency and e-commerce specialization, was used. The company emphasizes competitive pay based on demonstrated experience and results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Design Agency specializing in Direct-to-Consumer (DTC) eCommerce.

Company Size: Small to Medium-sized (likely under 50 employees, given the agency focus and need for agile, hands-on roles).

Founded: The company was founded prior to 2026, with a focus on designing brands and storefronts that convert, serving a range of clients from startups to established DTC brands and Fortune 1000 companies.

Team Structure:

• The design team likely operates collaboratively, with designers working under a lead designer or design director.

• Close integration with project managers (PMs) and front-end developers is a key aspect of the team's workflow.

Methodology:

• A strong emphasis on data-driven design and conversion rate optimization (CRO) is central to the agency's approach.

• The design process prioritizes clarity, speed, and effectiveness in driving sales.

• Agile methodologies are likely employed to manage projects and client expectations efficiently.

Company Website: bluestout.com

📝 Enhancement Note: Blue Stout positions itself as a results-oriented agency. The culture values practical application, speed, and measurable outcomes over purely aesthetic pursuits. The team structure supports cross-functional collaboration, essential for delivering end-to-end e-commerce solutions.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate to senior-level designer position within a specialized agency. It requires a solid foundation in UX/UI principles, significant practical experience in e-commerce design, and the ability to work independently on client projects. The focus is on execution and impact within the design discipline.

Reporting Structure: The designer will likely report to a Lead UX/UI Designer or a Design Director. They will collaborate closely with Project Managers who oversee client timelines and deliverables.

Operations Impact: The designer's work directly impacts client revenue by creating high-converting e-commerce storefronts and optimizing user journeys. Success is measured by tangible business outcomes such as increased sales, improved conversion rates, and enhanced customer engagement.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce UX/UI, CRO, and Shopify platform capabilities.

• Client Management: Develop stronger client-facing skills and potentially take on more senior client advisory roles.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers or lead design initiatives for larger client projects.

• Cross-functional Development: Gain a better understanding of front-end development and e-commerce strategy through close collaboration.

📝 Enhancement Note: While this role is primarily focused on design execution, the agency environment offers growth through exposure to diverse projects and client challenges. Opportunities for skill enhancement and potential leadership are present, particularly for those who demonstrate strong performance and client satisfaction.

🌐 Work Environment

Office Type: Fully Remote. The company operates without a physical office, embracing a remote-first work model.

Office Location(s): While the role is remote and based in Chile, the company serves clients globally and operates with a distributed team, suggesting potential collaboration with colleagues in different time zones.

Workspace Context:

• Designers are expected to have a dedicated, professional remote workspace with reliable internet connectivity.

• Access to necessary design software (primarily Figma) and collaboration tools is assumed.

• The collaborative environment is primarily digital, relying on tools like Slack, Figma, and project management software for communication and teamwork.

Work Schedule: The role can be either full-time or part-time. While specific hours are not detailed, the need to work "fast, async, and across multiple clients simultaneously" implies flexibility but also a requirement for consistent availability and responsiveness during core working periods relevant to client needs.

📝 Enhancement Note: The fully remote nature of the role is a key aspect. Candidates should be comfortable with asynchronous communication and managing their own work schedule effectively within the demands of a multi-client agency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on portfolio quality, specifically the presence of live Shopify store URLs and adherence to the "Figma Hero" requirement. Applications lacking these will be filtered out.

• Portfolio Deep Dive: A session where candidates walk through 1-2 key Shopify projects, explaining design decisions, process, and impact on conversion. Be prepared to discuss specific UI elements, UX flows, and brand system implementations.

• Skills & Collaboration Assessment: Interviews assessing technical proficiency in Figma, understanding of UX/UI principles, CRO knowledge, and experience working with developers and project managers. Behavioral questions will probe problem-solving abilities and adaptability.

• Final Interview/Fit Assessment: May involve a discussion with a senior team member or founder to assess cultural fit, communication style, and alignment with the agency's results-driven philosophy.

Portfolio Review Tips:

• Highlight Live Sites: Ensure the 2-3 live Shopify store URLs are prominent and functional.

• Quantify Impact: For each featured project, clearly articulate the business problem, your design solution, and the measurable results (e.g., X% increase in conversion rate, Y% reduction in bounce rate).

• Showcase Process: Detail your design thinking, from initial wireframes and user flows to final UI mockups and brand system implementation. Explain why you made specific design choices.

• Demonstrate Figma Mastery: Be ready to discuss your Figma workflow, component libraries, and prototyping capabilities.

• Address CRO: Explicitly mention how you incorporated conversion rate optimization principles into your designs.

Challenge Preparation:

• Mock Case Study: Be prepared to discuss a hypothetical e-commerce design challenge or to deconstruct a common DTC e-commerce problem and propose solutions.

• Design Rationale: Practice articulating the "why" behind your design decisions, linking them to user needs, brand strategy, and business objectives.

• Agency Context: Understand the demands of working in a client-facing agency environment, including managing multiple projects and communicating effectively under pressure.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must meticulously prepare their portfolio to meet the explicit requirements and demonstrate a clear understanding of conversion-focused e-commerce design within the Shopify ecosystem.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for wireframing, UI design, prototyping, and building scalable design systems. This is the core design tool.

• Shopify / Shopify Plus: Deep understanding of theme architecture, section capabilities, platform constraints, and best practices for designing high-performing storefronts.

Analytics & Reporting:

• Familiarity with e-commerce analytics tools (e.g., Google Analytics, Shopify Analytics) to understand user behavior and measure design impact.

CRM & Automation:

• While not a primary tool for this role, an understanding of how CRM and marketing automation tools integrate with e-commerce platforms can be beneficial for a holistic view of the customer journey.

📝 Enhancement Note: Figma is explicitly called out as a required skill. Proficiency with Shopify is paramount, indicating the need for practical, hands-on experience with the platform's capabilities and limitations. While not directly responsible for analytics, understanding how to leverage data for design is crucial.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering measurable outcomes, particularly increased conversion rates and sales for clients.

• Clarity & Speed: Valuing clear communication, efficient workflows, and timely project delivery.

• Taste & Judgment: A commitment to high-quality design that is both aesthetically pleasing and strategically effective.

• Collaboration: Emphasis on working effectively within a team, with cross-functional partners, and directly with clients.

• Data-Driven: Using data and best practices to inform design decisions and validate outcomes.

Collaboration Style:

• Asynchronous Communication: Comfortable working and communicating effectively across different time zones and work schedules.

• Cross-functional Integration: Seamless collaboration with Project Managers and Developers to ensure smooth project execution from design to launch.

• Feedback-Driven: Openness to receiving and providing constructive feedback to refine designs and processes.

• Client-Centric: Maintaining a strong focus on client needs and objectives throughout the design process.

📝 Enhancement Note: The agency culture is built around delivering tangible business results for clients. Designers are expected to be proactive, collaborative, and possess a strong sense of ownership over their projects, aligning with the agency's core values of clarity, speed, conversion, and taste.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is to create visually appealing designs that also adhere strictly to conversion rate optimization principles and platform limitations.

• Multi-Client Management: Effectively managing workload, priorities, and client expectations across several distinct DTC brands simultaneously.

• Remote Collaboration: Thriving in a fully remote environment, maintaining strong communication and team cohesion without in-person interaction.

• Rapid Iteration: Adapting quickly to feedback, market trends, and project scope changes in a fast-paced agency setting.

Learning & Development Opportunities:

• E-commerce CRO Mastery: Deepen expertise in conversion rate optimization techniques specific to e-commerce and DTC models.

• Platform Specialization: Become an expert in Shopify's evolving capabilities, theme development, and app integrations.

• Agency Best Practices: Learn advanced project management, client communication, and design strategy methodologies from experienced colleagues.

• Portfolio Expansion: Continuously build a portfolio with diverse and successful e-commerce projects.

📝 Enhancement Note: The role presents challenges inherent to agency work and specialized design, particularly the need to balance creative vision with strict performance metrics and client demands. Growth opportunities are tied to mastering these challenges and specializing within the e-commerce DTC design niche.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a Shopify store that significantly improved conversion rates. What were your key design decisions and how did you measure the impact?"

• "Walk me through your process for developing a scalable UI system for an e-commerce brand. How do you ensure consistency across different touchpoints and devices?"

• "How do you approach balancing a client's brand vision with proven conversion best practices when they conflict?"

Company & Culture Questions:

• "Why are you interested in working for a DTC-focused e-commerce design agency like Blue Stout?"

• "What does 'clarity, speed, conversion, and taste' mean to you in the context of e-commerce design?"

• "How do you stay updated on the latest e-commerce design trends and conversion optimization strategies?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation around 1-2 of your strongest live Shopify store projects. For each, clearly state the client, the problem, your solution, and the results.

• Quantify Everything: Use specific numbers and data to demonstrate the impact of your designs (e.g., "Increased Add-to-Cart rate by 15%," "Reduced checkout abandonment by 10%").

• Explain the 'Why': Don't just show what you designed; explain the rationale behind your decisions, referencing user research, CRO principles, or brand strategy.

• Figma Showcase: Be ready to briefly demonstrate key aspects of your Figma workflow, such as component usage or prototyping, if prompted.

• Address All Requirements: Ensure you explicitly cover your agency experience, live Shopify site examples, and proficiency in Figma.

📝 Enhancement Note: Interview preparation should focus on showcasing practical, results-driven design experience within the e-commerce and Shopify context. Candidates must be ready to articulate their design process, justify their decisions with data, and demonstrate an understanding of the agency's core values.

📌 Application Steps

To apply for this E-commerce UX/UI Brand Designer position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 live Shopify or Shopify Plus stores you have designed. Include direct URLs and be prepared to discuss your specific contributions and the results achieved.

• Optimize Your Resume: Tailor your resume to highlight your agency experience, DTC e-commerce design background, proficiency in Figma, and any quantifiable achievements in conversion rate optimization.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on articulating your design process, strategic rationale, and the business impact of your work. Be ready to explain the "why" behind your design choices.

• Research Blue Stout: Understand the company's values (clarity, speed, conversion, taste) and their focus on DTC e-commerce. Be prepared to explain why you are a good fit for their client-centric, results-driven culture.

• Include the Phrase: Do not forget to include the phrase "Figma Hero" somewhere in your application.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.