E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Remote (Colombia)

Job Type: Full-time

Category: UX/UI Design, E-commerce Design, Brand Design

Date Posted: April 07, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is for a skilled E-commerce UX/UI Brand Designer focused on Direct-to-Consumer (DTC) brands, requiring a blend of creative design and conversion-driven strategy.

• The designer will be responsible for end-to-end project ownership, from initial concept and strategy to final execution and launch, with a strong emphasis on driving sales and improving user experience.

• Collaboration is key, involving close work with strategists, project managers, and developers to ensure seamless project delivery and effective handoffs.

• The position demands a balance between innovative UI design, robust brand system development, and practical UX flows that adhere to proven conversion rate optimization (CRO) best practices.

📝 Enhancement Note: Based on the job description's emphasis on "design brands and storefronts that convert," "smart, conversion-aware design decisions," and "proven conversion best practices," this role is firmly positioned within the performance-driven e-commerce design space, rather than purely aesthetic or conceptual design. The "DTC Focus" highlights a specialization in direct-to-consumer online retail strategies.

📈 Primary Responsibilities

• Own the end-to-end UX and UI design process for multiple DTC e-commerce brands, from initial concept and strategy through to final launch.

• Design clear, user-friendly, and sales-driving online stores and dedicated landing pages, ensuring a seamless customer journey.

• Develop comprehensive wireframes, scalable UI systems, and high-fidelity mockups using Figma, translating brand ideas into consistent visual design systems.

• Create and maintain brand identity guidelines across all digital touchpoints, ensuring brand consistency and recognition.

• Present design work confidently to stakeholders, including clients, project managers, and lead designers, and collaborate closely with developers through handoff, QA, and launch phases.

• Proactively identify usability issues, propose and implement experience improvements, and leverage proven conversion rate optimization (CRO) best practices to enhance performance.

• Balance innovative and fresh UI design aesthetics with the practical demands of CRO and user engagement metrics.

• Adapt quickly to working in a fast-paced, asynchronous environment, managing multiple client projects simultaneously and effectively communicating potential timeline risks.

📝 Enhancement Note: The responsibilities emphasize a holistic approach to e-commerce design, integrating brand strategy, UX principles, UI execution, and performance optimization. The requirement to "own projects end-to-end" and "balance fresh, innovative UI design with CRO best practices" indicates a need for a designer who understands the full product lifecycle and its commercial impact.

🎓 Skills & Qualifications

Education: Formal education in Design (Graphic Design, Interaction Design, UX/UI Design) or a related field is beneficial, but a strong portfolio demonstrating equivalent practical experience and skills will be prioritized.

Experience: Minimum of 2 years of dedicated experience in UX/UI design for e-commerce or DTC brands, specifically within an agency setting serving multiple clients.

Required Skills:

• Minimum 2+ years of agency experience designing UX/UI for eCommerce or DTC brands.

• Demonstrated portfolio showcasing real, live Shopify or Shopify Plus storefronts (not concept-only or redesign exercises).

• Proven proficiency in designing and shipping live Shopify or Shopify Plus stores, understanding themes, sections, platform constraints, and best practices.

• Advanced proficiency in Figma for wireframing, UI design, prototyping, and creating scalable design systems.

• Deep understanding of mobile-first design principles, core UX fundamentals, and web accessibility standards (WCAG).

• Proven ability to manage projects from initial concept through to successful launch, including user testing and iteration.

• Strong ability to articulate design decisions, explaining the "why" behind choices, and their impact on conversion and user experience.

• Comfort and efficiency in working in a fast-paced, asynchronous environment, managing multiple client projects concurrently.

Preferred Skills:

• Basic understanding of HTML and CSS to facilitate collaboration with developers and understand platform limitations.

• Familiarity with front-end development concepts to enhance collaboration with development teams.

• Experience working within an agile, multi-client agency environment.

• Knowledge of other e-commerce platforms such as WooCommerce or Magento.

• Experience in a remote-first work environment.

📝 Enhancement Note: The "Non-Negotiable Requirements" section strongly dictates the qualifications. The emphasis on "live Shopify stores," "agency experience," and "Figma proficiency" are critical screening criteria. The preferred skills highlight a desire for a candidate with a broader technical understanding to improve cross-functional collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio must contain 2 to 3 live Shopify or Shopify Plus stores that you have designed. Direct URLs are required for verification.

• Applications without live Shopify store examples will not be reviewed, underscoring the importance of demonstrable, real-world e-commerce design output.

• Showcase projects that illustrate your ability to balance brand identity with conversion rate optimization (CRO) strategies.

Process Documentation:

• Demonstrate a clear process for translating client brand ideas into consistent and user-friendly visual design systems.

• Outline your approach to identifying usability issues and implementing design solutions that demonstrably improve the user experience and drive sales.

• Provide examples of how you collaborate with developers, including your handoff process, QA involvement, and post-launch support.

• Illustrate your methodology for creating scalable UI systems and maintaining brand consistency across diverse e-commerce touchpoints.

📝 Enhancement Note: The portfolio requirements are exceptionally specific and stringent, with a non-negotiable demand for live Shopify store URLs. This indicates a strong preference for practical, results-oriented designers over those with conceptual portfolios. The agency context implies a need to showcase the ability to manage multiple client processes and deliverables efficiently.

💵 Compensation & Benefits

Salary Range: Competitive, based on experience. (For Colombia, a UX/UI Designer with 2-5 years of agency experience in e-commerce and proficiency in Figma and Shopify can expect a salary range generally between $20,000,000 - $45,000,000 COP annually, depending on the specific client projects, the scope of responsibilities, and the candidate's demonstrated impact on conversion rates. This range is an estimate and should be confirmed with the employer.)

Benefits:

• Full-time or Part-time: Flexibility in employment type to accommodate various career needs.

• Competitive Compensation: Salary commensurate with experience and demonstrated results in driving e-commerce conversion.

• Remote Work: Fully remote position, allowing for work from anywhere within Colombia.

• Client Exposure: Opportunity to work with a diverse range of clients, from startups to Fortune 1000 companies and household DTC brands.

• Focus on Impact: A role that values tangible results (conversion, sales) over purely aesthetic design.

Working Hours: 40 hours per week, with flexibility for asynchronous work and managing multiple client demands.

📝 Enhancement Note: The job description mentions "Competitive, based on experience" for compensation. For a remote role in Colombia with this specialization, I've provided an estimated annual salary range in COP. This is based on research into typical UX/UI designer salaries in Colombia for mid-level roles with agency and e-commerce experience, adjusted for the stated requirements. The benefits are inferred from the job type and remote status.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Design Agency specializing in Direct-to-Consumer (DTC) brands. The agency focuses on designing brands and storefronts that demonstrably convert, serving a clientele that includes startups, established DTC brands, and Fortune 1000 companies.

Company Size: Not explicitly stated, but the description implies a dynamic agency environment capable of handling multiple clients and projects, suggesting a size conducive to specialized teams and efficient project management.

Founded: Not specified, but the agency's focus on modern DTC e-commerce suggests a relatively contemporary operational structure.

Team Structure:

• The role involves close collaboration within project teams, typically including strategists, project managers, lead designers, and developers.

• The designer will work across multiple DTC brands, indicating a project-based team structure that may shift depending on client needs.

Methodology:

• Conversion-Focused Design: The core methodology revolves around designing for conversion, leveraging UX principles and UI aesthetics to drive sales and improve customer acquisition.

• Agile & Asynchronous Collaboration: The team works in a fast-paced, often asynchronous manner, requiring efficient communication and project management to handle multiple clients simultaneously.

• Data-Informed Decisions: While not explicitly stated, the emphasis on "proven conversion best practices" and "real results" implies that design decisions are informed by performance data and user behavior.

Company Website: bluestout.com

📝 Enhancement Note: The company culture is defined by its client base and core values: clarity, speed, conversion, and taste. This suggests a performance-oriented environment where designers are expected to deliver measurable results. The agency model implies a dynamic, project-driven workflow.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires 2+ years of specific agency and e-commerce experience, indicating a step beyond entry-level positions. The designer is expected to "own projects end-to-end," taking significant responsibility for project outcomes.

Reporting Structure: The designer will collaborate closely with strategists, project managers, and lead designers. While a direct reporting manager isn't specified, the structure implies working within project teams and reporting on project progress and outcomes.

Operations Impact: The designer's impact is directly tied to the success of client e-commerce storefronts. Key performance indicators will likely include conversion rates, sales performance, user engagement, and overall client satisfaction with the designed digital experiences. The role is crucial in translating brand strategy into revenue-generating online platforms.

Growth Opportunities:

• Specialization: Deepen expertise in DTC e-commerce UX/UI design, conversion rate optimization, and specific e-commerce platforms like Shopify Plus.

• Leadership: Potential to move into a Lead Designer or Art Director role, mentoring junior designers and overseeing larger client projects.

• Client Strategy: Develop stronger strategic thinking by working with diverse clients and contributing to their overall e-commerce growth strategies.

• Skill Expansion: Gain further experience with front-end development concepts and potentially other e-commerce platforms, broadening technical capabilities.

📝 Enhancement Note: The role offers significant growth potential within the specialized field of e-commerce design. The emphasis on end-to-end ownership and client collaboration positions the designer for advancement into more strategic and leadership roles within the agency or in-house e-commerce positions.

🌐 Work Environment

Office Type: Fully Remote. This position is designed for candidates located within Colombia who can work independently and effectively from their own workspace.

Office Location(s): Remote within Colombia. Specific city locations are not a constraint, provided candidates can work effectively remotely.

Workspace Context:

• Independent Work: The environment requires self-discipline, strong time management, and the ability to work autonomously.

• Digital Collaboration Tools: Reliance on digital tools for communication, project management, and design collaboration (e.g., Figma, Slack, project management software).

• Client Interaction: Opportunities to engage with clients, requiring professionalism and clear communication skills.

• Fast-Paced Agency Setting: The work environment is dynamic, project-driven, and demands adaptability to changing client needs and project timelines.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, but the role accommodates asynchronous communication and flexible work patterns within those hours, essential for managing multiple international client projects.

📝 Enhancement Note: The remote-first nature of this role in Colombia emphasizes the need for strong self-management and digital communication skills. The "fast, async" work style is a critical aspect of the environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on portfolio compliance (live Shopify sites) and meeting non-negotiable requirements (agency experience, DTC e-commerce design).

• Portfolio Review & Discussion: A deeper dive into the submitted portfolio with a lead designer or hiring manager, assessing design quality, process, and conversion impact.

• Skills Assessment/Design Challenge: Potentially a practical exercise or case study focused on solving an e-commerce UX/UI problem or refining a design based on conversion goals.

• Behavioral & Cultural Fit Interview: Discussion to assess collaboration style, communication skills, ability to handle feedback, and alignment with the agency's values (clarity, speed, conversion, taste).

• Final Interview: May involve meeting with agency leadership or key stakeholders to discuss role fit, career aspirations, and final terms.

Portfolio Review Tips:

• Highlight Live Sites: Ensure the URLs to your designed Shopify/Shopify Plus stores are prominent and accessible.

• Showcase Impact: For each live project, clearly articulate the problem, your design solution, and the measurable results (e.g., conversion rate improvements, sales increases). Use data to back up your claims.

• Detail Your Process: Explain your end-to-end design process, from research and wireframing to UI design, system creation, and developer handoff.

• Explain Design Decisions: Be prepared to defend your design choices, linking them back to user needs, business objectives, and conversion best practices.

• Demonstrate Brand Consistency: Show how you've applied and maintained brand identity across different touchpoints within the e-commerce experience.

• Use "Figma Hero": Remember to include this specific phrase in your application as requested.

Challenge Preparation:

• Understand DTC E-commerce: Familiarize yourself with common DTC e-commerce challenges, user journeys, and conversion optimization tactics.

• Shopify Nuances: Be ready to discuss the specific constraints and opportunities of designing within the Shopify platform.

• Problem-Solving: Practice breaking down complex design problems into actionable steps and proposing user-centric, conversion-focused solutions.

• Communication: Prepare to articulate your thoughts clearly and concisely, especially when presenting design rationale and potential solutions.

📝 Enhancement Note: The application and interview process is heavily weighted towards tangible proof of work and demonstrable results. The "Figma Hero" phrase is a crucial detail for initial screening. Candidates should prepare to deeply articulate the connection between their design decisions and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and creating design systems. Advanced proficiency is a must.

• Shopify / Shopify Plus: Deep understanding of the platform's themes, sections, customization capabilities, and limitations is essential.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or similar platforms for tracking tasks, deadlines, and client projects.

• Communication Tools: Proficiency in Slack, Zoom, or similar platforms for asynchronous and synchronous team and client communication.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with e-commerce analytics to understand user behavior, traffic sources, and conversion metrics.

• Shopify Analytics: Understanding of the built-in analytics provided by Shopify to track store performance.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts customer journeys and potentially integrates with CRM or marketing automation tools is beneficial.

📝 Enhancement Note: Figma is explicitly called out as a primary tool with advanced proficiency required. A deep understanding of Shopify is also paramount. The role implies a need to work with data and analytics to inform design decisions, even if the designer isn't directly performing the analysis.

👥 Team Culture & Values

Operations Values:

• Conversion-Driven: A primary value is designing for tangible business results – sales, leads, and conversions. Pretty designs that don't perform are not valued.

• Clarity & Speed: Emphasis on clear communication, efficient processes, and rapid execution to meet client demands.

• Taste & Quality: A commitment to high aesthetic standards and well-crafted design solutions.

• Collaboration & Feedback: Openness to feedback, constructive criticism, and working collaboratively with team members and clients.

• Data-Informed: Design decisions are ideally informed by data, user insights, and performance metrics.

Collaboration Style:

• Cross-functional Synergy: Close collaboration with strategists, project managers, and developers to ensure cohesive project execution from concept to launch.

• Async-First Communication: Comfortable working and communicating asynchronously, with clear documentation and proactive updates.

• Client-Centric Approach: Engaging with clients to understand their goals, present work effectively, and incorporate feedback.

• Iterative Process: Embracing an iterative design process that allows for refinement based on testing, feedback, and performance data.

📝 Enhancement Note: The core values of "clarity, speed, conversion, and taste" are central to the agency's identity and will guide how the team operates and makes decisions. The emphasis on "real results" over "Dribbble shots" is a key cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is harmonizing visually appealing design with the strict demands of conversion rate optimization, ensuring both look and function drive sales.

• Managing Multiple Clients: Effectively juggling design responsibilities, deadlines, and client expectations across several distinct DTC brands simultaneously.

• Fast-Paced Environment: Adapting to rapid project cycles and tight deadlines inherent in an agency setting.

• Remote Collaboration: Maintaining strong communication, collaboration, and team cohesion in a fully remote environment.

• Platform Constraints: Navigating the technical limitations and best practices of platforms like Shopify to deliver optimal user experiences.

Learning & Development Opportunities:

• E-commerce CRO Expertise: Deepen knowledge of conversion rate optimization techniques specific to e-commerce and DTC models.

• Advanced Shopify Skills: Gain mastery of Shopify Plus capabilities, theme development nuances, and app integrations.

• Client Strategy Contributions: Develop a stronger understanding of e-commerce business strategy by working with diverse client goals.

• Cross-functional Skill Enhancement: Improve collaboration and understanding with developers and strategists through integrated project work.

• Portfolio Growth: Continuously build a portfolio with high-impact, live e-commerce projects that demonstrate significant business results.

📝 Enhancement Note: The challenges are directly linked to the core requirements of the role, particularly the emphasis on performance-driven design and agency workflow. The growth opportunities are focused on deepening expertise within the e-commerce DTC niche.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a Shopify store that significantly improved conversion rates. What were your key decisions and the results?"

• "How do you balance creating visually appealing designs with the need to adhere to conversion best practices and platform constraints?"

• "Walk us through your process for taking a DTC e-commerce project from initial brief to final launch."

Company & Culture Questions:

• "What do you know about Blue Stout and our focus on DTC e-commerce design?"

• "How do you handle constructive criticism or feedback on your designs from clients or team members?"

• "Describe your experience working in a fast-paced, multi-client agency environment. How do you prioritize your workload?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase 2-3 live Shopify/Shopify Plus stores. For each, present a concise case study: Problem -> Your Solution (Design Process, Key Decisions) -> Results (Quantifiable Impact on Conversion/Sales).

• Quantify Results: Use specific metrics and data points to demonstrate the success of your designs. Be prepared to discuss ROI.

• Articulate Your 'Why': For every design element or decision, be ready to explain the rationale behind it, linking it to user needs, business goals, or conversion principles.

• Highlight Figma Proficiency: Be prepared to discuss how you leverage Figma for efficiency, scalability, and collaboration.

• Address Agency Context: Frame your experience and approach in the context of working with multiple clients and delivering within agency timelines.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design skill, strategic thinking, and a results-oriented mindset, heavily emphasizing the tangible impact of their work on e-commerce performance. The "Figma Hero" phrase should be incorporated naturally, perhaps when discussing their Figma expertise.

📌 Application Steps

To apply for this E-commerce UX/UI Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 live Shopify or Shopify Plus store URLs that you personally designed. Tailor your presentation to highlight the conversion impact and your specific role in each project.

• Resume Optimization: Update your resume to emphasize your agency experience, direct-to-consumer (DTC) e-commerce design work, proficiency with Figma, and experience with Shopify/Shopify Plus. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, defending your design decisions with data and conversion principles, and discussing your experience with asynchronous, fast-paced agency work. Be ready to specifically mention "Figma Hero" in your application.

• Company Research: Familiarize yourself with Blue Stout's website and their client work to understand their specific approach to clarity, speed, conversion, and taste in design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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