AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote - Slovenia (Europe)

Job Type: Full-time

Category: Creative & Design / Digital Marketing Operations

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets utilizing generative AI to drive measurable improvements in conversion rates across paid media channels and landing pages.

• Blend creative storytelling with AI-driven visual production to generate photorealistic imagery, lifestyle scenes, and product visuals that capture audience attention and enhance campaign performance.

• Collaborate with cross-functional teams, including marketers, copywriters, and media production specialists, to ensure visual assets are compelling, brand-aligned, and optimized for performance marketing objectives.

• Actively research, test, and integrate emerging AI tools and methodologies to elevate visual quality, realism, and efficiency in the creative production workflow.

• Contribute to a data-informed design process by iterating on visual concepts based on performance data and supporting A/B testing initiatives with diverse creative variants.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, with a strong emphasis on AI's role in optimizing customer acquisition. The core function involves leveraging AI to produce visually compelling assets that directly impact conversion metrics, requiring a blend of artistic skill and analytical understanding.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI-powered visuals for performance marketing campaigns, including static ads, lifestyle imagery, and product representations for platforms like Facebook, Instagram, YouTube, and Google.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to create new creative assets and variations.

• Develop multiple creative directions and visual concepts for each campaign brief, moving beyond single output generation to support robust A/B testing strategies.

• Ensure all AI-generated visuals meet stringent quality and realism standards, paying close attention to lighting, composition, anatomy, and texture, and proactively identifying and rectifying AI-related artifacts or distortions.

• Collaborate closely with copywriters and marketers to ensure visual assets are perfectly aligned with campaign messaging, target audience personas, and overall funnel logic.

• Actively explore and test different visual angles, hooks, and formats to continuously improve click-through rates (CTR) and conversion rates (CVR).

• Translate marketing briefs into actionable visual concepts, ensuring creative output is consistent with client product specifications and brand guidelines.

• Document all tasks, workflows, and creative iterations clearly within ClickUp, adhering to established team standards for production management.

• Support media production and video editing teams by providing assets that are structured and optimized for integration into broader campaign materials.

• Stay abreast of the latest advancements in generative AI tools and techniques, actively integrating new technologies to enhance creative output and production efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on execution and measurable outcomes, emphasizing the "performance" aspect of "performance marketing." The need to generate multiple variations and iterate based on data points towards a highly dynamic and data-driven creative process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in visual design and AI creative production is paramount. A background in graphic design, digital arts, marketing, or a related field is beneficial.

Experience: A minimum of 2 years of experience in design, visual content creation, or creative digital marketing is required. Crucially, this must include at least 1 year of hands-on experience with AI image generation platforms such as Midjourney, RunwayML, Figma Weave, Freepik, or Higgsfield.

Required Skills:

• AI Image Generation: Proven expertise in utilizing AI platforms (e.g., Midjourney, RunwayML, Stable Diffusion variants) to produce high-quality, photorealistic visuals.

• Design Software Proficiency: Cross-platform experience connecting AI outputs with traditional design pipelines, including Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Visual Acumen: A strong eye for design principles including composition, lighting, color theory, typography, realism, and human anatomy.

• Photorealistic Rendering: Demonstrated ability to create high-end, marketing-ready visuals that achieve a photorealistic aesthetic.

• Performance Marketing Understanding: Basic knowledge of performance marketing fundamentals, including concepts like CTR, effective hooks, and conversion-focused creative strategies.

• Iterative Design: Ability to rapidly iterate on visual concepts and designs based on performance data, A/B testing feedback, and creative direction.

• Attention to Detail: Meticulous attention to detail to ensure high visual quality and accuracy in all generated assets, including the identification and correction of common AI artifacts.

• Proactive Problem-Solving: A proactive mindset focused on identifying opportunities for improvement in creative output and workflow, rather than solely executing assigned tasks.

• Communication & Collaboration: Excellent clear communication skills and a strong ability to collaborate effectively within a remote, international team environment.

• Portfolio: A compelling portfolio showcasing AI-generated visuals that demonstrate quality, high-end visual sensibility, and impact on campaign performance.

• English Proficiency: Upper-intermediate English (B2 level) or higher, for effective communication in a global team.

Preferred Skills:

• Video Production Understanding: Basic comprehension of how static visuals integrate into and inform video production pipelines.

• High-CPA Vertical Experience: Prior experience producing creative assets for high-cost-per-acquisition industries such as home services, insurance, or finance.

• Adaptability: Comfort and proficiency in a fast-moving, dynamic environment with potentially shifting priorities and evolving project requirements.

📝 Enhancement Note: The emphasis on specific AI platforms and the blend of AI with traditional design tools (Figma, Adobe) is critical. The requirement for a "proactive mindset" and understanding of "performance marketing basics" signals a need for candidates who are not just artists but strategic contributors to campaign success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Generation Showcase: A dedicated section within the portfolio featuring a diverse range of AI-generated visuals, emphasizing photorealism, lifestyle scenes, and product applications.

• Performance Impact Examples: Case studies or examples illustrating how specific visual assets contributed to improved campaign performance metrics (e.g., higher CTR, CVR).

• Iterative Process Documentation: Visuals demonstrating the iterative nature of AI creative production, showing variations, refinements, and how feedback was incorporated.

• Technical Integration: Examples that highlight the integration of AI outputs with traditional design tools like Figma or Adobe Creative Suite, showcasing a cohesive workflow.

• Quality Standards: Assets that clearly demonstrate adherence to high visual quality standards, including attention to detail, lighting, composition, and realism.

Process Documentation:

• Workflow Design: Evidence of understanding structured production workflows, particularly those involving AI tools and collaboration with marketing teams.

• Tool Integration: Examples showcasing the ability to seamlessly connect outputs from various AI platforms with design software for refinement and final asset creation.

• Performance-Based Iteration: A clear demonstration of how performance data and A/B testing results were used to inform and drive creative iterations.

📝 Enhancement Note: The portfolio for this role goes beyond traditional design work. It needs to explicitly showcase the candidate's ability to leverage AI for performance gains and demonstrate a structured, iterative approach to creative production within a marketing context.

💵 Compensation & Benefits

Salary Range: Given the location (Remote - Slovenia / Europe), mid-level experience (2-5 years), and specialized skill set in AI Creative Design for performance marketing, a competitive salary range is estimated between €35,000 - €55,000 annually. This range is informed by industry benchmarks for similar roles in European markets, considering the cost of living in Slovenia and the specific demands of AI-driven creative roles in performance marketing.

Benefits:

• Remote Work Flexibility: Fully remote position, allowing for work from anywhere within Europe.

• Health & Wellness: Comprehensive health insurance, potentially including mental health support and wellness programs.

• Professional Development: Opportunities for continuous learning, including access to new AI tools, industry conferences, and specialized training in AI and performance marketing.

• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and conversion rate improvements.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Equipment Stipend: Potential allowance for home office setup and necessary equipment.

Working Hours: Standard full-time hours, approximately 40 hours per week. The role is remote, allowing for some flexibility in scheduling, but requiring availability for collaboration during core European business hours.

📝 Enhancement Note: Salary estimation is based on research of mid-level creative and marketing technology roles in Slovenia and surrounding European countries, adjusted for the remote nature of the position and the specific demand for AI creative skills. Benefits are inferred based on typical offerings for tech and marketing roles in European companies operating internationally.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Advertising / MarTech. CapsLock operates at the forefront of customer acquisition solutions, integrating digital marketing, IT, design, and AI-driven analytics for B2C clients, primarily serving large North American partners.

Company Size: While specific numbers vary, CapsLock is described as a "global IT marketing company" with a "diverse, global team." This suggests a medium to large organization with a significant international presence, likely employing well over 100 individuals, potentially in the hundreds, to support global operations.

Founded: Founded in 2016, CapsLock has established itself as a pioneer in unique, scalable customer acquisition solutions. Its decade of experience has allowed it to refine its proprietary MarTech ecosystem and data-informed acquisition models.

Team Structure: The Design department, within which this role sits, is scaling its AI visual production capabilities. This implies a growing and dynamic team, likely structured to support specific client acquisition efforts or campaign types. The role involves close collaboration with marketers, copywriters, media production, and video editors, indicating a matrixed or project-based team structure where individuals from different disciplines work together on campaign initiatives.

Methodology: CapsLock's methodology is centered around data-informed customer acquisition. This includes leveraging AI-driven analytics, proprietary MarTech, and sales consulting to build profitable acquisition models. For this role, the methodology involves a data-driven approach to creative production, where performance metrics guide iterative design improvements.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on "unique, scalable customer acquisition solutions" and "AI-driven analytics" strongly suggests a culture that values innovation, data-driven decision-making, and continuous improvement. The global nature of the team implies a diverse and collaborative work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level. It requires a solid foundation of design and marketing experience, coupled with specialized, hands-on expertise in generative AI tools. The responsibilities involve not just execution but also iteration, problem-solving, and contributing to strategic creative direction based on performance data.

Reporting Structure: The AI Creative Designer will likely report to a Design Lead, Creative Director, or Head of Design within the marketing or creative department. They will work closely with project managers and campaign strategists, collaborating with peers in copywriting, media buying, and video production.

Operations Impact: This role has a direct and measurable impact on revenue and business success by creating visual assets that are optimized for conversion. Improving CTR and CVR directly contributes to client acquisition, lead generation, and ultimately, the profitability of marketing campaigns. The AI Creative Designer's output is a critical component of the customer acquisition funnel.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI generative techniques, prompt engineering, and emerging AI art models, becoming a recognized specialist within the company.

• Performance Optimization Mastery: Grow understanding of performance marketing analytics and data interpretation, enabling more strategic creative decision-making and leading to higher-impact campaign contributions.

• Creative Leadership: Progress into senior design roles, potentially leading AI creative teams, managing junior designers, and contributing to broader creative strategy and client pitches.

• Cross-Functional Skill Development: Gain exposure to video production workflows, campaign management, and MarTech integration, broadening skill sets for a more holistic marketing operations perspective.

• Client-Facing Roles: With proven success and strong communication skills, opportunities may arise to engage directly with clients, presenting creative concepts and performance insights.

📝 Enhancement Note: The growth path is clearly defined by advancing AI proficiency, deepening performance marketing acumen, and moving into leadership or more strategic creative roles. The emphasis on data and results provides a tangible way to demonstrate impact and drive career progression.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-directed work environment, leveraging technology to collaborate effectively across distances.

Office Location(s): Remote within Europe, with a specific mention of Slovenia. This implies that while the company hires globally within Europe, there might be a concentration of talent or administrative focus in Slovenia.

Workspace Context:

• Collaborative Digital Space: The work environment is primarily digital, relying on collaboration tools like ClickUp, Slack, and video conferencing platforms. Effective communication and asynchronous collaboration are key.

• AI & Design Technology: Access to state-of-the-art AI tools and design software is fundamental. The company encourages the exploration and adoption of new technologies to maintain a competitive edge.

• Cross-Functional Interaction: Regular interaction with diverse teams (marketing, copywriting, production) fosters a dynamic and intellectually stimulating environment where ideas are exchanged freely.

Work Schedule: Standard full-time, approximately 40 hours per week. While remote, maintaining availability during core European business hours is expected to facilitate real-time collaboration with colleagues and clients. This allows for flexibility in structuring the workday, but requires disciplined time management.

📝 Enhancement Note: The remote nature of the role emphasizes the need for strong self-discipline, excellent digital communication skills, and comfort with asynchronous workflows. The focus on "evolving priorities" suggests an agile environment where adaptability is valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess experience with AI tools, design sensibility, and performance marketing understanding.

• Portfolio Deep Dive: An interview with a hiring manager or senior designer to walk through your portfolio. Expect to discuss specific projects, your creative process, the AI tools used, and the impact of your work on campaign objectives. Be prepared to articulate your problem-solving approach and how you iterate based on data.

• Skills Assessment/Challenge: A practical exercise may be given, requiring you to generate specific types of AI visuals based on a brief, or to analyze and propose creative improvements for existing campaign assets. This assesses your technical skills, creative thinking, and understanding of performance metrics.

• Team/Culture Fit Interview: A conversation with potential team members (e.g., marketers, copywriters) to evaluate collaboration style, communication skills, and cultural alignment with CapsLock's values of innovation and data-driven execution.

• Final Interview: A discussion with senior leadership to confirm fit and discuss overall role expectations and career trajectory.

Portfolio Review Tips:

• Showcase AI Proficiency: Clearly highlight projects where you utilized generative AI tools. Detail the specific tools, your prompt engineering approach, and any post-processing or refinement steps.

• Demonstrate Performance Impact: For each project, quantify results where possible. Use metrics like CTR improvements, CVR increases, or engagement boosts. Explain how your visual choices directly contributed to these outcomes.

• Illustrate Iterative Process: Include examples that show your ability to take feedback, iterate on designs, and adapt to changing campaign objectives or performance data. Show multiple variations if possible.

• Highlight Realism & Quality: Ensure the visuals presented are of the highest quality, demonstrating a strong understanding of photorealism, composition, lighting, and anatomy.

• Tailor to the Role: Emphasize examples relevant to performance marketing, such as ad creatives, landing page visuals, or social media assets. Showcase your ability to create visuals that are both aesthetically pleasing and conversion-focused.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the AI tools used. Provide concise descriptions for each piece, outlining the objective, your role, the tools, and the results.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided brief for a creative challenge. Identify the target audience, campaign goals, key messaging, and desired aesthetic.

• Prompt Engineering Practice: Practice crafting effective prompts for AI image generators that align with performance marketing objectives, focusing on realism, specific themes, and desired emotional tones.

• Integration Skills: Be ready to demonstrate how you would integrate AI outputs with traditional design tools.

• Metric-Driven Rationale: Be prepared to explain the rationale behind your creative choices, linking them to potential performance improvements and relevant marketing metrics.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through a portfolio review and potential creative challenge. Candidates should be ready to discuss not just what they created, but why and how it impacted performance.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency in at least one, ideally multiple, advanced AI image generation tools such as Midjourney, RunwayML, Stable Diffusion (and its various interfaces like Automatic1111, ComfyUI), Adobe Firefly, Freepik AI, Higgsfield, or similar.

• Design Software: Strong command of Figma for collaborative design, prototyping, and connecting AI outputs. Expertise in the Adobe Creative Suite, particularly Photoshop for image manipulation, retouching, and compositing, and potentially Illustrator for vector elements.

• Project Management: Experience with ClickUp for task management, workflow tracking, and documentation, as per team standards.

Analytics & Reporting:

• Performance Metrics Understanding: Familiarity with key performance indicators (KPIs) relevant to digital advertising and conversion optimization, such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

• Data Interpretation: Ability to interpret performance data from marketing platforms to inform creative iteration and optimization.

CRM & Automation:

• MarTech Familiarity: While not directly managing CRM systems, an understanding of how creative assets are utilized within marketing funnels and customer acquisition platforms is beneficial. Familiarity with the broader MarTech landscape is a plus.

• Workflow Automation: Awareness of how AI tools can automate repetitive design tasks and streamline the creative production process.

📝 Enhancement Note: The core technology stack revolves around AI generation tools and traditional design software. The ability to connect these two worlds and use performance data to guide the process is paramount. While direct CRM management isn't required, understanding its role in the broader marketing ecosystem is valuable.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to exploring and adopting cutting-edge technologies like AI to pioneer new solutions and stay ahead in the competitive IT marketing landscape.

• Data-Driven Decision-Making: A strong emphasis on using data and analytics to inform all aspects of customer acquisition, from strategy to creative execution and campaign optimization.

• Performance & Results Orientation: A focus on delivering measurable outcomes and tangible results for clients, with a clear understanding that creative output directly impacts conversion rates and revenue.

• Collaboration & Open Communication: Fostering a global, diverse team environment where ideas are exchanged freely, feedback is constructive, and cross-functional collaboration is seamless.

• Efficiency & Scalability: Developing and refining internal product ecosystems and operational processes that enable flexible scaling and optimized performance for clients.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketers, copywriters, media production, and video editors. This involves actively sharing insights, providing visual input, and ensuring alignment across different campaign components.

• Agile & Iterative: The team likely operates in an agile manner, with a focus on rapid iteration, testing, and adapting to performance feedback. Openness to feedback and a willingness to refine designs are crucial.

• Knowledge Sharing: Encouraging the sharing of best practices, new AI techniques, and performance insights across the team to collectively elevate creative output and campaign effectiveness.

📝 Enhancement Note: The company culture appears to be a blend of cutting-edge technological adoption, rigorous performance measurement, and a highly collaborative, globally distributed team structure. The values directly support the demands of an AI-driven, performance-focused creative role.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Realism & Quality: Consistently producing photorealistic visuals that avoid common AI artifacts and distortions, while meeting high aesthetic standards, can be challenging.

• Rapidly Evolving AI Landscape: Keeping pace with the fast-evolving nature of AI generative tools, models, and techniques requires continuous learning and adaptation.

• Balancing Creativity with Performance: Effectively translating marketing briefs and performance data into creative visuals that are both aesthetically compelling and highly effective at driving conversions.

• Cross-Functional Alignment: Ensuring seamless integration and clear communication with various teams (marketing, copywriting, video) to deliver cohesive campaign assets.

• Remote Collaboration Dynamics: Navigating the nuances of remote teamwork, asynchronous communication, and maintaining strong team cohesion across different time zones and cultures.

Learning & Development Opportunities:

• Advanced AI Prompt Engineering: Opportunities to develop sophisticated prompt engineering skills, mastering complex AI model interactions for nuanced creative output.

• Performance Analytics Integration: Deepen understanding of marketing analytics platforms and data interpretation to become a more strategic contributor to campaign optimization.

• New Tool Exploration: Access to and training on emerging AI creative tools and technologies as they become available in the market.

• Cross-Disciplinary Exposure: Gaining insights into video production pipelines, copywriting strategies, and media buying, offering a broader perspective on campaign development.

• Specialized Creative Workshops: Participation in workshops focused on specific areas of visual design, photorealism, or AI art generation techniques.

📝 Enhancement Note: The challenges are directly tied to the cutting-edge nature of AI creative work and the performance-driven environment. The growth opportunities are designed to help candidates navigate these challenges by deepening their specialized skills and broadening their marketing acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating photorealistic AI-generated human characters or lifestyle scenes. What specific AI tools and techniques do you employ, and how do you ensure realism?" (Focus on methodology, tool proficiency, and technical execution)

• "How do you approach iterating on creative assets based on performance data? Can you provide an example where your visual adjustments led to a measurable improvement in CTR or CVR?" (Focus on data-driven decision-making and impact)

Company & Culture Questions:

• "What interests you most about CapsLock's approach to customer acquisition and the role of AI in your strategy?" (Focus on company research and alignment with company mission)

• "How do you approach collaboration in a remote, international team environment, especially when working with non-designers like marketers or copywriters?" (Focus on communication, teamwork, and adaptability)

Portfolio Presentation Strategy:

• Project Storytelling: For each portfolio piece, tell a story: what was the objective, what was your role, what tools did you use, what was your creative process (including iterations), and what were the results?

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your visuals. If direct campaign data isn't available, explain the potential impact based on design principles and performance marketing knowledge.

• Showcase AI Versatility: Highlight the range of your AI capabilities, from generating entirely new imagery to enhancing existing assets or creating variations for A/B testing.

• Demonstrate Process: Be ready to explain your prompt engineering techniques, how you refined outputs, and how you integrated AI work into traditional design software like Figma or Photoshop.

• Focus on Realism & Quality: Ensure the visuals you present are top-tier, clearly demonstrating your ability to achieve photorealism and high visual fidelity.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical AI skills, creative vision, performance marketing understanding, and strong collaborative and communication abilities, all supported by a compelling portfolio.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided Comeet portal link.

• Curate Your Portfolio: Ensure your portfolio prominently features your best AI-generated visuals, with a clear emphasis on photorealism, diverse applications (lifestyle, product), and any demonstrable impact on campaign performance metrics. Tailor your presentation to highlight your proficiency with specific AI tools and your ability to integrate them with Figma or Adobe Creative Suite.

• Optimize Your Resume: Highlight your 2+ years of design/marketing experience and, critically, your 1+ year of hands-on AI image generation experience. Use keywords from the job description, such as "AI image generation," "Midjourney," "RunwayML," "Figma," "Adobe Creative Suite," "performance marketing," and "conversion rate optimization." Quantify achievements where possible.

• Prepare Your Portfolio Walkthrough: Be ready to articulate your creative process, the specific AI tools and techniques used, and how your visual decisions contributed to campaign objectives during the interview. Practice explaining your work concisely and impactfully.

• Research CapsLock: Understand CapsLock's business model, their focus on customer acquisition, and their use of AI. Prepare to discuss why you are excited about their specific approach and how your skills align with their innovative culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.