AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Tirana, Albania (Remote)

Job Type: Full-time

Category: Creative Operations / Performance Marketing Design

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on leveraging generative AI to create high-impact visual assets for performance marketing campaigns, aiming to significantly improve conversion rates.

• The AI Creative Designer will be responsible for producing photorealistic imagery, lifestyle scenes, and product-focused visuals across various digital channels like Facebook, Instagram, YouTube, and Google.

• A key aspect involves iterating on creative concepts based on performance data and collaborating closely with marketing and copywriting teams to ensure visual assets align with messaging and funnel logic.

• Proficiency in modern AI image generation tools and traditional design software (Figma, Adobe Creative Suite) is essential for enhancing source materials, fixing AI artifacts, and ensuring overall visual quality and realism.

📝 Enhancement Note: While the title is "AI Creative Designer," the core responsibilities and required skills indicate a strong emphasis on performance marketing outcomes and data-driven creative optimization, placing this role firmly within a GTM (Go-To-Market) or Performance Marketing Operations context, rather than purely artistic design.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality, photorealistic AI-driven visuals for paid media campaigns (Facebook, Instagram, YouTube, Google Ads) and landing pages, focusing on improving Click-Through Rates (CTR) and conversion rates.

• Creative Asset Enhancement: Utilize AI tools to enhance, retouch, and extend source materials from photo shoots, ensuring assets are visually compelling and aligned with client product specifications.

• Performance-Driven Iteration: Create multiple creative variations and iterate on visual concepts based on campaign performance data, A/B testing results, and feedback from marketing teams.

• Quality Assurance & Realism: Maintain high standards for visual quality, realism, lighting, composition, anatomy, and texture, proactively identifying and fixing common AI-generated artifacts and inconsistencies.

• Workflow & Tool Integration: Employ modern AI tools and models for visual generation and refinement, actively researching and integrating new technologies to enhance output quality and efficiency within structured production workflows.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment, provide visual input for campaign planning, and deliver assets ready for integration into marketing funnels.

• Process Documentation: Clearly document all tasks and progress within ClickUp, adhering to team standards for efficient project management and transparency.

📝 Enhancement Note: The emphasis on "improving conversion rates," "performance marketing," "A/B testing," and "data-informed design" strongly suggests this role is integral to the performance marketing operations function, focused on optimizing customer acquisition through visual creatives.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum 2+ years in design, visual content creation, or creative digital marketing roles.

Required Skills:

• AI Image Generation: Proven expertise with AI platforms for creating, refining, and extending visual assets.

• Design Software Proficiency: Cross-platform experience connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite).

• Visual Design Acumen: Strong understanding of composition, lighting, color theory, typography, photorealism, and human anatomy.

• Performance Marketing Awareness: Basic understanding of key metrics like CTR, hooks, and conversion-focused creative principles.

• Creative Iteration: Ability to rapidly produce multiple creative variations and iterate based on performance data and feedback.

• Attention to Detail: Meticulous focus on visual quality and accuracy.

• Proactive Mindset: Initiative to suggest improvements and new approaches beyond task execution.

• Communication & Collaboration: Clear communication skills and ability to work effectively within a global, remote team.

• Portfolio: A robust portfolio showcasing AI-generated visuals with high-end visual sensibility and demonstrable quality.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-CPA verticals (e.g., home services, insurance, finance).

• Comfort and adaptability in a fast-moving environment with evolving priorities.

📝 Enhancement Note: The requirement for 1+ year of specific AI image generation experience, coupled with performance marketing understanding, elevates this beyond a standard graphic design role, pointing towards a specialized function within GTM operations. The emphasis on "high-end visual sensibility" and "photorealistic" output suggests a need for advanced skills in prompt engineering and creative direction with AI tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Quality: Showcase a range of AI-generated visuals that demonstrate high-end production value, photorealism, and aesthetic appeal. Include examples of static ads, lifestyle imagery, and potentially human characters.

• Performance Focus: Include case studies or examples where visual creatives demonstrably impacted campaign performance (e.g., improved CTR, conversion rates). Quantifiable results are highly valued.

• Iterative Design: Present examples of how you iterated on a visual concept to achieve better results or explore different creative directions.

• Tool Proficiency: Highlight projects that clearly demonstrate your proficiency with specific AI generation tools (Midjourney, Runway, etc.) and traditional design software (Figma, Adobe Creative Suite), showing integration between them.

Process Documentation:

• Workflow Design: Demonstrate an understanding of structured production workflows, including how you manage source materials, generate initial concepts, refine outputs, and ensure final assets meet quality standards.

• AI Tool Integration: Explain your process for selecting, testing, and integrating new AI tools into your workflow to enhance output quality and efficiency.

• Performance Measurement: Show how you use performance data and A/B testing feedback to inform your creative decisions and iterate on designs. Document your approach to analyzing visual effectiveness.

📝 Enhancement Note: Given the performance marketing focus, the portfolio should not just be a collection of pretty pictures but a demonstration of how visual creativity drives measurable business outcomes. The emphasis on "process" implies the need to show how the candidate can integrate into existing workflows and contribute to efficient, repeatable creative production.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: Fully remote position allowing work from anywhere within Europe.

• Global Collaboration: Opportunity to work with a diverse, international team.

• Professional Development: Access to modern AI tools and potential for learning new technologies and techniques.

• Performance-Oriented Culture: Be part of a company focused on measurable results and innovation.

• Potential for Growth: Opportunities to advance within a scaling design department and contribute to cutting-edge acquisition strategies.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. Flexibility may be offered, but core collaboration hours, especially with European teams, will likely require alignment with CET/CEST time zones.

📝 Enhancement Note: Salary estimate is based on AI Creative Designer roles in European markets, considering the specified remote location in Albania and the company's global structure. The range is designed to be competitive for specialized talent in this emerging field. The "only hire in Europe" note is critical for eligibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Advertising / Customer Acquisition Solutions. CapsLock operates at the intersection of technology, marketing, and AI to provide scalable customer acquisition solutions for B2C clients, primarily serving North American partners.

Company Size: CapsLock appears to be a growing, globally distributed company. While specific numbers aren't provided, "scaling its AI visual production capabilities" and "diverse, global team" suggest a medium to large enterprise with a significant operational footprint.

Founded: The company was founded with a forward-thinking approach, emphasizing innovation and technology. The founding date is not specified, but the focus on AI suggests a relatively recent establishment or a significant pivot towards advanced technologies.

Team Structure:

• Design Department: The AI Creative Designer will join a scaling Design department specifically focused on AI visual production.

• Cross-Functional Collaboration: Close collaboration is expected with marketers, copywriters, media production specialists, and video editors, indicating a matrixed or project-based team structure.

• Reporting: Likely reports to a Design Lead, Head of Creative, or a Marketing Operations Manager responsible for campaign asset production.

Methodology:

• Data-Informed Innovation: The company emphasizes data-driven decision-making and forward-thinking innovation in its MarTech ecosystem.

• Agile & Iterative: The role's responsibilities, particularly around creative iteration and A/B testing, suggest an agile and iterative approach to campaign development.

• Execution-Focused: The description highlights a focus on "execution and creative output," indicating a culture that values getting things done efficiently and effectively.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on "unique, scalable customer acquisition solutions" and "proprietary MarTech" suggests a sophisticated, technology-driven GTM operation. The emphasis on AI positions CapsLock as an innovative player in the digital marketing space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 2+ years of experience and specific AI tool proficiency. It's a specialized role within the broader creative and marketing operations function, focused on optimizing performance through AI-driven visuals.

Reporting Structure: The AI Creative Designer will likely report to a manager within the Design or Marketing department, with close interaction with performance marketers and copywriters. This structure fosters cross-functional learning and direct impact on campaign results.

Operations Impact: The primary impact of this role is direct contribution to customer acquisition performance. By creating more effective visual creatives, the designer directly influences conversion rates, customer acquisition cost (CAC), and overall campaign ROI. This makes their contribution highly visible and critical to the business's success.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI prompting, model fine-tuning, and emerging AI visual technologies, potentially becoming a lead AI artist or strategist.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing funnels, data analytics, and conversion rate optimization, potentially transitioning into a performance marketing creative strategist role.

• Creative Leadership: With demonstrated success, opportunities may arise to lead creative projects, mentor junior designers, or contribute to the strategic direction of visual content for campaigns.

• Cross-Functional Skill Development: Gain exposure to video production, copywriting, and media buying, broadening skill sets within the GTM operations spectrum.

📝 Enhancement Note: The "AI Creative Designer" title, combined with performance marketing objectives, presents a unique growth path. It bridges the gap between creative arts and data-driven marketing operations, offering opportunities for specialization in a high-demand, emerging field.

🌐 Work Environment

Office Type: Fully Remote. The company operates globally with a distributed team, meaning no central physical office is required for this role.

Office Location(s): While the role is remote, the company specifies that hiring is restricted to individuals located within Europe. The derived location of Tirana, Albania, serves as a specific example of an eligible region.

Workspace Context:

• Collaborative Digital Environment: Work will be conducted primarily through digital collaboration tools (e.g., ClickUp, Slack, video conferencing), fostering a connected remote team experience.

• Technology Stack: Access to and utilization of advanced AI visual generation tools, design software, and project management platforms.

• Global Interaction: Opportunities to interact with colleagues from diverse cultural backgrounds and time zones across Europe and potentially North America (for client interactions).

Work Schedule:

• Standard full-time, approximately 40 hours per week. While remote, alignment with European business hours (CET/CEST) is likely necessary for effective collaboration with marketing teams and project management.

📝 Enhancement Note: The "Only hire in Europe" clause is critical. While the role is remote, geographical restrictions are in place, suggesting potential legal, payroll, or client service considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for essential AI and design skills, as well as performance marketing understanding.

• Technical/Creative Assessment: This may involve a practical exercise or a portfolio walkthrough focusing on AI-generated visuals, creative problem-solving, and understanding of performance metrics.

• Behavioral & Collaboration Interview: Discussion with hiring managers and potential team members to assess communication skills, proactive mindset, collaboration style, and cultural fit within the global team.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Show, Don't Just Tell: Provide clear, high-quality examples of AI-generated visuals. For each piece, explain the objective, the tools used, your creative process, and any performance impact if known.

• Demonstrate Iteration: Include examples where you started with a concept and refined it based on feedback or performance data. Highlight the evolution and the reasoning behind changes.

• Highlight Realism & Quality: Focus on showcasing your ability to achieve photorealistic results, paying attention to detail in lighting, anatomy, and texture.

• Connect to Performance: If possible, include metrics or insights that link your creative work to improved campaign performance (e.g., increased CTR, better engagement rates).

• Tool Integration: Clearly illustrate how you integrate AI tools with traditional design software like Figma or Adobe Creative Suite.

Challenge Preparation:

• AI Prompting: Be prepared to discuss your approach to prompt engineering for specific visual outcomes (e.g., creating photorealistic human characters, specific lifestyle scenes).

• Problem Solving: Anticipate scenarios where you might need to troubleshoot AI artifacts, achieve a specific brand aesthetic, or quickly generate variations for A/B testing.

• Performance Metrics: Understand basic performance marketing terms and how visual creatives contribute to campaign success. Be ready to articulate how you would measure the effectiveness of your work.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate it to specifically highlight their AI generation capabilities, their understanding of performance marketing goals, and their ability to produce high-quality, realistic visuals.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik, Higgsfield, Figma Weave, or similar advanced AI art generation tools.

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator, etc.) for editing, retouching, and integrating AI outputs.

• Project Management: ClickUp for task management, documentation, and workflow tracking.

Analytics & Reporting:

CRM & Automation:

• Not directly specified, but familiarity with how creatives are deployed within marketing automation platforms or CRM-linked campaigns would be beneficial.

📝 Enhancement Note: Proficiency with specific AI tools like Midjourney and Runway, alongside traditional design software, is a core requirement. The inclusion of ClickUp indicates a structured operational environment.

👥 Team Culture & Values

Operations Values:

• Innovation: Embrace and actively explore new AI technologies and creative approaches to drive customer acquisition.

• Performance-Driven: Focus on delivering measurable results, with a commitment to improving conversion rates and campaign ROI through creative excellence.

• Collaboration: Work effectively with a global, remote team, sharing insights and feedback openly to achieve collective goals.

• Quality & Realism: Maintain exceptionally high standards for visual fidelity, realism, and brand consistency in all generated assets.

• Proactivity: Take initiative to suggest improvements, identify opportunities, and contribute beyond assigned tasks.

Collaboration Style:

• Cross-Functional Integration: Seamlessly integrate with marketing, copywriting, and media production teams, contributing visual expertise to campaign strategy and execution.

• Feedback-Oriented: Open to receiving and providing constructive feedback to enhance creative output and team processes.

• Agile & Responsive: Adapt quickly to evolving campaign needs and performance data, delivering timely creative iterations.

📝 Enhancement Note: CapsLock's culture appears to blend innovation with a strong focus on tangible business outcomes, driven by data and technology. The emphasis on a global, remote team suggests a need for strong communication and self-management.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI generative models and tools requires continuous learning and adaptation.

• Balancing AI Output with Realism: Consistently achieving high levels of photorealism and avoiding common AI artifacts can be challenging, especially under tight deadlines.

• Data-Driven Creative Constraints: Translating performance data and marketing briefs into compelling visual narratives that still maintain creative integrity.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication within a distributed global team.

Learning & Development Opportunities:

• Advanced AI Techniques: Opportunities to master prompt engineering, explore AI model fine-tuning, and experiment with new generative AI capabilities.

• Performance Marketing Insights: Gain deeper knowledge of digital advertising strategies, A/B testing methodologies, and conversion rate optimization principles.

• Cross-Disciplinary Exposure: Learn about video production workflows, copywriting for performance, and media buying strategies through close collaboration.

• Industry Conferences & Training: Potential for access to industry events, workshops, and online courses focused on AI, design, and digital marketing.

📝 Enhancement Note: This role offers a unique opportunity to pioneer new creative workflows using cutting-edge AI technology within a performance-driven marketing context. The challenges are directly tied to the innovative nature of the role and the industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a high-converting AI visual for a Facebook ad. What metrics would you focus on, and how would you iterate?"

• "Walk us through a challenging AI creative project where you had to overcome technical limitations or achieve a very specific aesthetic. What was your approach and the outcome?"

• "How do you balance brand guidelines and client product specifications with the creative possibilities of AI generation?"

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI?"

• "How do you approach collaboration with non-designers (e.g., marketers, copywriters) to ensure creative alignment and effectiveness?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by the impact demonstrated (e.g., "Performance Improvements," "Complex AI Challenges," "Brand

Consistency").

• Deep Dive on 2-3 Key Projects: Select projects that best showcase your AI skills, photorealism, and understanding of performance marketing. For each, detail:

  • The Challenge/Brief: What was the objective?
  • Your Process: How did you use AI tools? What prompts did you use? What iterations occurred?
  • The Solution: The final visual(s).
  • The Impact: Any measurable results or key learnings.

• Tool Demonstration: If possible, be ready to briefly demonstrate your workflow in Figma or Adobe Creative Suite, showing how you integrate AI outputs.

• Answer the "Why": Be prepared to articulate the strategic thinking behind your creative choices.

📝 Enhancement Note: Interview preparation should heavily emphasize the intersection of AI creativity, technical execution, and business impact. Candidates should be ready to discuss their understanding of performance marketing principles and provide concrete examples from their portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Comeet.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated visuals, highlighting quality, realism, and any performance-related outcomes. Tailor it to showcase proficiency with tools like Midjourney, Runway, Figma, and Adobe Creative Suite.

• Optimize Your Resume: Clearly articulate your 2+ years of design/digital marketing experience and, crucially, your 1+ year of hands-on AI image generation experience. Use keywords from the job description such as "generative AI," "performance marketing," "photorealistic," and specific tool names.

• Prepare for the Portfolio Review: Be ready to walk through selected projects, explaining your creative process, tool usage, and impact on campaign goals. Practice articulating your approach to prompt engineering and AI-assisted design.

• Research CapsLock: Understand the company's mission, MarTech focus, and commitment to AI-driven customer acquisition. Prepare to discuss why you are a good fit for their innovative and performance-oriented culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "only hire in Europe" restriction is a critical eligibility factor.